Publisher: Search Engine Watch Blog

Result 161 - 180 of about 1087

Google's next mobile-friendly update will include page speed
Wednesday, June 1, 2016, 16:14:20 GMT by Graham Charlton
The speed of mobile pages isn't currently used as a ranking factor by Google, but that will change with the next mobile friendly update . At the Search Marketing Summit in Sydney today, and reported by Jennifer Slegg , Google Webmaster Trends Analyst Gary Illyes confirmed that page speed would be a factor in the next mobile update. Illyes wouldn't be pinned down to a date, but it seems we're looking at a matter of months.
author: Graham Charlton
publisher: Search Engine Watch Blog

How search can help with planning your m-commerce site
Wednesday, June 1, 2016, 14:28:40 GMT by Rebecca Sentance
Last week we launched ClickZ Intelligence , a new service providing actionable insights into the worlds of digital marketing and ecommerce. One of the reports we launched with is the first in a series of in-depth and practical guides to achieving m-commerce success: The DNA of a Great M-Commerce Site, Part 1: Planning . With the number of consumers who want to purchase products and services using a mobile device rapidly increasing,
author: Rebecca Sentance
publisher: Search Engine Watch Blog

Does Google look at anchor text in internal links?
Tuesday, May 31, 2016, 16:55:40 GMT by Graham Charlton
Internal linking is a key SEO tactic, one which allows websites to send clear signals to Google on the relative importance of various pages. It also works from a user experience perspective, helping visitors find pages that are relevant or potentially useful to them. It's something I place great importance on as an editor, as it's one part of SEO that I can control, and I've seen the benefits for sites I've worked on.
author: Graham Charlton
publisher: Search Engine Watch Blog

The most expensive 100 Google Adwords keywords in the US
Tuesday, May 31, 2016, 16:55:40 GMT by Chris Lake
Google is on track to make more than $70bn in revenue in 2016, and the lion's share of that number will be generated by its insanely successful advertising business. As I'm sure you know, advertisers pay a fee every time somebody clicks on a link in one of their ads. Some of the costs per click being paid are absolutely staggering, though they must be worth it, from the advertiser's perspective.
author: Chris Lake
publisher: Search Engine Watch Blog

The continuing rise of voice search and how you can adapt to it
Tuesday, May 31, 2016, 16:55:40 GMT by Rebecca Sentance
Google's I/O developer conference brought several huge announcements about Google's future direction and projects, including two new technologies which demonstrate just how important voice search and natural language processing are to the company's future development. The first, Google Assistant, is a voice-activated digital assistant which builds on "all [Google's] years of investment in deeply understanding users' questions", as Google's blog declared.
author: Rebecca Sentance
publisher: Search Engine Watch Blog

Mobile design and the art of doing one thing well
Wednesday, May 25, 2016, 14:11:08 GMT by Graham Charlton
It's best to do one thing really, really well - is one of Google's "10 things" philosophy , written when the company was in its infancy. This is a great mantra for mobile projects to follow. Where the young Google focused on excellence in web search, so mobile sites and apps must focus on meeting an identified user need in the most effective (usability) and rewarding (user experience) fashion.
author: Graham Charlton
publisher: Search Engine Watch Blog

Google AdWords launches new features for mobile ads and maps
Tuesday, May 24, 2016, 16:22:48 GMT by Sophie Loras
Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. The changes and additions have been announced at today’s Google Performance Summit, and include expanded description lines, responsive display ads to fit different devices and formats, more customized bidding options, and pilot features for Google Maps which allow advertisers to introduce more information about their businesses.
author: Sophie Loras
publisher: Search Engine Watch Blog

Tie your web, and mobile properties together in Search Console, plus three more recent changes
Tuesday, May 24, 2016, 15:07:19 GMT by Christopher Ratcliff
Since writing our comprehensive and barn-stormingly popular complete guide to Search Console a couple of weeks ago, Google has since released a few updates to make webmasters lives a darn sight easier. We’ll discuss a few of these later in the article, but first let’s reveal the news that Google Search Console now lets you tie all your managed multi-platform sites together and track the combined visibility in search.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

What people search for: most popular trends, keywords, topics
Tuesday, May 24, 2016, 13:36:45 GMT by Tereza Litsa
People love using search engines, but what do they search for? Here are the best ways to discover the most popular topics, keywords and trending stories. Google Trends : Allows you to discover the most popular topics on Google’s database, along with the latest trending news worldwide or by regions and subregions. It also allows you to compare the popularity of multiple terms at a time and the relevant search queries since 2004. Also,
author: Tereza Litsa
publisher: Search Engine Watch Blog

State of video advertising report: what are the most tolerable ad formats?
Monday, May 23, 2016, 15:13:36 GMT by Tereza Litsa
As video content increases, it’s time for brands to understand their consumers, in order to deliver the most relevant ads to them. Wibbitz conducted a survey in March about video consumption and consumer sentiments regarding video advertising , hoping to help publishers and consumers reach a middle ground. Every publisher looking to expand its services to video content needs to understand its audience first, hearing their needs,
author: Tereza Litsa
publisher: Search Engine Watch Blog

Five SEM trends ecommerce retailers should expect for the rest of 2016
Monday, May 23, 2016, 13:58:08 GMT by Mark Haupt
With the advertising industry becoming more and more competitive each year, many online advertisers are now using search marketing to supplement their organic search results as a way to stand out from the crowd. Although it comes at a price, this form of marketing can provide relevant, high-quality traffic and help with brand exposure, two qualities of many which can be highly beneficial for online retailers.
author: Mark Haupt
publisher: Search Engine Watch Blog

Why companies create content â€" part three: to answer customer questions
Monday, May 23, 2016, 12:57:45 GMT by Danny Chadburn
Part one of our series on Why Companies Create Content we looked at changing customer perception and part two focused on making use of public opinion. This next instalment explores how companies can best construct content to respond to the frequent (and not so frequent) queries that come from their audience. Part three: To answer customer questions As consumers we’re a demanding bunch â€" we don’t just expect excellent customer service ,
author: Danny Chadburn
publisher: Search Engine Watch Blog

Searching for Video, Images, Audio, Gifs, Podcasts, Memes & Radio: a directory of search engines, finders & generators
Friday, May 20, 2016, 12:34:08 GMT by Tereza Litsa
Here’s an up-to-date list of all the available video or video file search engines, audio and sound search engines, podcast directories, meme generators & Gif finders at your disposal. Jump to a section: Images â€" Gifs â€" Memes â€" Video â€" Radio Stations â€" Sounds â€" Podcasts Images Bing
author: Tereza Litsa
publisher: Search Engine Watch Blog

Shhhhh! Don’t tell anyone but SEO tools are great for market research and completely free
Friday, May 20, 2016, 09:58:09 GMT by Kelvin Newman
SEO isn’t anything new, there are very few people involved in marketing who don’t have some appreciation of how you might need to make an active effort to appeal to the search engines . Despite that awareness, a lot of marketers will have no idea of the great tools that search marketers have on their hands that are great for market research and completely free (or at least freemium).
author: Kelvin Newman
publisher: Search Engine Watch Blog

Beginner’s guide to server response codes
Thursday, May 19, 2016, 15:08:55 GMT by Aimee Jarboe
Each time you visit a web page, a bureaucratic exchange takes place between your computer’s web browser and a distant web server. Your web browser (called the “client”) begins the exchange by submitting a request to the web server for code, images, and other information. The web server, always on the alert, returns a tiny message that says, “I received your request and here is what you can expect in the next few moments.” This tiny message,
author: Aimee Jarboe
publisher: Search Engine Watch Blog

Google’s recent SERP changes and tests: everything you need to know
Thursday, May 19, 2016, 13:53:24 GMT by Rebecca Sentance
Over the past couple of weeks, Google has been spotted introducing some interesting changes to the look and layout of its search results pages. The first, as we reported in our round-up of key search marketing news on Friday, is that Google appears to have increased the length limit for title tags in the SERPs to around 69-70 characters. Long title tags being tested again in the SERPs. Seeing 69 and 70 character results today. pic.twitter.
author: Rebecca Sentance
publisher: Search Engine Watch Blog

Five places your business should source online reviews other than Google & Yelp
Thursday, May 19, 2016, 11:47:36 GMT by Amanda DiSilvestro
Hopefully by now you know how important it is to not only have local reviews posted for your business, but to incorporate those reviews into your overall marketing and advertising plan. According to WordStream , “79% of consumers trust online reviews as much as personal recommendations , 85% of consumers say that they read online reviews for local businesses, and 73% of consumers say positive customer reviews make them trust a business more .
author: Amanda DiSilvestro
publisher: Search Engine Watch Blog

Google launches Firebase Analytics for mobile apps
Thursday, May 19, 2016, 11:02:17 GMT by Sophie Loras
Google has launched Firebase Analytics, a new analytics solution for mobile apps, at this year’s I/O 2016 developer conference . Firebase was acquired by Google in late 2014 and helps developers build apps for Androids, iOS and the Web. Current features include Realtime Database, User Authentication and Hosting. However, based on app developer feedback, Firebase is adding more tools to help developers improve app quality and the acquisition and engagement of app users.
author: Sophie Loras
publisher: Search Engine Watch Blog

Artificial intelligence the star of Google I/O
Wednesday, May 18, 2016, 20:51:42 GMT by Mike O'Brien
Google I/O was full of announcements about upcoming products and enhancements. The most notable, such as Google Assistant and Google Home, revolved around AI. We’re in a seminal moment, said Google chief executive (CEO) Sundar Pichai kicking off the company’s annual I/O Conference in San Francisco. Looking back at the past 17(?!) years, Pichai discussed Google’s evolution to the live audience of 7,000. As technology gets more sophisticated,
author: Mike O'Brien
publisher: Search Engine Watch Blog

“Content is not a conceit or a vanity project, it makes people money”
Wednesday, May 18, 2016, 15:34:36 GMT by Leonie Mercedes
Content marketing has been one of the industry’s buzz phrases for the last few years, but as the medium rapidly evolves and consumers’ expectations change, are businesses still getting it right? Amy Nicholson, managing editor at content strategy agency Sticky Content , says it’s time for businesses to install their own great content leaders, who can bring together expertise from every division in their company to create a great content strategy.
author: Leonie Mercedes
publisher: Search Engine Watch Blog

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