Publisher: Search Engine Watch Blog

Result 161 - 180 of about 1108

Three research-driven PPC tips for the automotive industry
Tuesday, May 3, 2016, 14:47:28 GMT by Purna Virji
If you’re an automaker or car dealer, 2016 should be a good year for sales. Intensive research conducted by my data scientist colleagues at Bing Ads shows that digital media, especially search, will be the perfect place to capture the attention of prospective petrol-heads as they venture out on their car-buying journey. What’s driving solid car sales? Well, interest rates as well as fuel rates are low while the consumer index,
author: Purna Virji
publisher: Search Engine Watch Blog

How to use site search to improve conversion
Tuesday, May 3, 2016, 14:17:17 GMT by Tereza Litsa
Ian Scarr, the Regional Vice President for EMEA of SLI Systems delivered a very interesting talk at Internet Retailing Expo about site search on ecommerce sites and how it can increase a conversion with a series of steps. Here’s a round-up of the talk, along with Ian’s tips on the importance of site search for every website .
author: Tereza Litsa
publisher: Search Engine Watch Blog

Why are SEOs slow to implement Accelerated Mobile Pages?
Tuesday, May 3, 2016, 11:46:25 GMT by Rebecca Sentance
It’s been just over two months since Google launched Accelerated Mobile Pages (AMP), its super-fast brand of mobile webpages running on an amped-up version of HTML. Accelerated Mobile Pages are designed to speed up the experience of browsing the mobile web, providing page load times which are anywhere from 15 to 85% faster than regular mobile pages. We know that site speed has been a signal in Google’s search ranking algorithms since 2010 ,
author: Rebecca Sentance
publisher: Search Engine Watch Blog

Why fighting mobile click fraud is a waste of time
Monday, May 2, 2016, 14:09:04 GMT by Paul Muller
Fraud prevention is heating up in mobile. But trying to fight fraudulent clicks from mobile apps is a losing battle. Instead, try these three tips. Every week, a new industry expert or solution enters the fray to solve the billion-dollar fraud market . That’s great. Collectively, we can only combat fraud if as many parts of the mobile marketing stack embrace the techniques and implementations available. All the same,
author: Paul Muller
publisher: Search Engine Watch Blog

Dennis Publishing’s Paul Lomax on adblocking and ‘anti-ad zealots’
Friday, April 29, 2016, 10:58:32 GMT by Graham Charlton
The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ad revenues which many rely on. Paul Lomax is CTO and Head of Product Development at Dennis Publishing (founded by the great Felix Dennis), an independent group which publishes many different titles, online and offline. We caught up with Paul to ask his views on the growth of adblocking and how Dennis Publishing will look to deal with this issue.
author: Graham Charlton
publisher: Search Engine Watch Blog

Taking your analytics practice to the next level
Thursday, April 28, 2016, 15:26:38 GMT by Adam Singer
As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along with Katie Morse , Vice President, Social and Search at Nielsen and Pierce Crosby , business development and experienced data analyst at StockTwits, we had a panel discussion on how brands can take their analytics practice to the next level. First, a quick description of the panel: Data has become everyone’s domain,
author: Adam Singer
publisher: Search Engine Watch Blog

How to achieve face-melting content marketing ROI
Thursday, April 28, 2016, 13:56:05 GMT by Chuck Price
Jason Miller knows a thing or two about content. He’s the Senior Content Marketing Manager at Linkedin, who presented a session titled “How to Achieve Face-Melting Content Marketing ROI” at ClickZ Live NY last week. With that title, the session immediately piqued my interest and Jason did not disappoint. In case you were wondering, face melting is: “The condition in which, due to an extreme exposure to an event of epic awesomeness,
author: Chuck Price
publisher: Search Engine Watch Blog

11 extraordinary uses of Augmented Reality (AR)
Thursday, April 28, 2016, 11:35:16 GMT by Christopher Ratcliff
Jess Butcher, the director and co-founder of augmented reality app Blippar, is speaking at our Shift London event in May, so to prepare for this occasion, we thought we’d get fully immersed in the world of AR. Put simply, AR is the technology that superimposes computer generated imagery onto the real world when looked at through a portable device. But, as marketers have discovered, AR can be so much more. AR has not only succeeded where QR codes failed,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

17 fascinating stats about beacons and location marketing
Wednesday, April 27, 2016, 14:57:57 GMT by Christopher Ratcliff
Today we embark on our fifth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with our expert friends and followers a particularly burning digital marketing related issue. For this week’s chat, we’ll be talking about location marketing, NFC, beacons, and their usefulness for marketers, so please join us at 12pm EST (5pm UK) on Wednesday 27 April . As preparation for the discussion,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

10 secret ingredients of a 10x marketer
Wednesday, April 27, 2016, 13:12:19 GMT by Andrew Warren-Payne
What attributes make for a brilliant marketer? Over the past few years there has been a lot of talk about marketers who punch well above their weight. For some, the term ‘growth hacker’ has described the type of marketer who with a mixture of tech and creativity can reach and convert large numbers of people at speed and low cost. These types of marketers typically work at small startups, where a lack of barriers such as IT,
author: Andrew Warren-Payne
publisher: Search Engine Watch Blog

Do 50% of adults really not recognise ads in search results?
Wednesday, April 27, 2016, 11:51:51 GMT by Graham Charlton
Around half of adults are unable to recognise ads in Google’s search results, according to a survey. This surprising statistic comes from Ofcom’s Adults’ media use and attitudes report , released this month. While I’ve seen studies suggesting that many people don’t know the difference between paid and organic ads, that 50% could look at a set of results like those below and still not spot them seems bizarre.
author: Graham Charlton
publisher: Search Engine Watch Blog

Beyond local SEO: Greg Gifford on how to win the visibility race
Tuesday, April 26, 2016, 15:34:40 GMT by Rebecca Sentance
Last Friday at a packed-out Brighton SEO conference, expert local search consultant Greg Gifford delivered a fast and furious presentation on the secrets of local marketing visibility: it’s not just about local SEO . In a slide-show brimming with references to classic car movies, Greg Gifford raced through a host of tips and tricks that can massively improve your business’s local visibility and let you storm ahead of the competition.
author: Rebecca Sentance
publisher: Search Engine Watch Blog

The convergence of SEO and UI goals for mobile users
Tuesday, April 26, 2016, 15:04:28 GMT by Zac Carman
One year after Google put an algorithmic premium on mobile experience, the so-called “Mobilegeddon,” Google is at it again. New tools are coming in late spring to help webmasters make their websites work better on mobile devices. Mobilegeddon was the consequence of businesses not making their websites easier to use on smartphones and other mobile devices.
author: Zac Carman
publisher: Search Engine Watch Blog

What’s the difference between responsive, adaptive and mobile-friendly sites?
Tuesday, April 26, 2016, 13:18:50 GMT by Mike O'Brien
Mobile adaptive sites and mobile responsive sights are the same, and both are synonyms for mobile-friendly… right? Not quite. Here’s a breakdown of the differences. Last year, Google shook up the industry by switching up its mobile search algorithm to favor mobile-friendly sites. A fairly self-explanatory term, “mobile-friendly” refers to, well, a site that works on the smaller screen of a mobile device.
author: Mike O'Brien
publisher: Search Engine Watch Blog

How to optimise your page images to increase site speed
Tuesday, April 26, 2016, 11:18:06 GMT by Matt Owen
Google’s official slogan is “Don’t Be Evil”, but it’s long been rumoured that the company has a second, internal motto that they tend to keep under wraps: “You’re either fast, or you’re f***ed.” We’ve written about site-speed in the past, and there’s no doubt of its importance (if there is, stick around for the stats section of this post) but for content marketers,
author: Matt Owen
publisher: Search Engine Watch Blog

Smarter digital assistants and the future of search
Monday, April 25, 2016, 15:31:08 GMT by Steve Sirich
It’s search Jim, but not as we know it. The dream of an ultimate personal assistant isn’t a farfetched sci-fi fantasy like the interactive computing systems in Star Trek. It’s technology available today already being applied to search engines. Leading visionaries in search technology, including Google’s Beshad Behzadi in his keynote speech at the SMX West Keynote to Satya Nadella at Microsoft’s Build conference,
author: Steve Sirich
publisher: Search Engine Watch Blog

What are featured snippets and how do I get them?
Monday, April 25, 2016, 13:30:25 GMT by Tereza Litsa
Rob Bucci , the CEO of STAT, delivered a fascinating talk at BrightonSEO last week about the mystery of featured snippets, using his observations after analysing one million queries. Here’s a round-up of the talk, featuring Rob’s advice on why featured snippets are important and how to increase your chances of obtaining them. What is a featured snippet? A featured snippet is a summary of an answer to a user’s query,
author: Tereza Litsa
publisher: Search Engine Watch Blog

Five useful ways to create content for service and product pages
Monday, April 25, 2016, 11:44:47 GMT by Amanda DiSilvestro
Content development knows no bounds! As you’re likely aware, every bit of your website or blog needs content development at one point or another. However, I find that many people get stuck when it comes to developing content for their business’s service and product pages. It’s easy to get creative when writing a blog or creating a guest blogging strategy, but product and service pages can scare people off. We end up seeing pages full of boring,
author: Amanda DiSilvestro
publisher: Search Engine Watch Blog

The dangers of ‘Googlizing’ your site
Friday, April 22, 2016, 11:14:28 GMT by Motoko Hunt
By optimizing your website for Google, you could be sabotaging your site for Baidu in China and Yandex in Russia and Eastern Europe. It is an undeniable fact that Google has the largest search market footprint in the world. As a result, there is an endless supply of resources and information about how to optimize search for Google. As such, I understand how important it is for website owners to make sure that their sites are optimized and perform well in Google search results.
author: Motoko Hunt
publisher: Search Engine Watch Blog

Understanding our love of visual content
Thursday, April 21, 2016, 13:26:49 GMT by Tereza Litsa
We are experiencing an omnipresent visual domination lately and it’s not expected to change any time soon. So what makes us love visual content? Whether it’s an image, or a video, people prefer consuming information in a visual form, as it’s more appealing, which leads to an increased engagement. Human beings are naturally drawn to visual content and any type of it may enhance a post’s performance.
author: Tereza Litsa
publisher: Search Engine Watch Blog

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