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Publisher: Search Engine Watch Blog


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The Incredible, Vanishing Authorship Program - Step Right Up, Folks!
Wednesday, August 6, 2014, 16:58:13 GMT by Jessica Lee
The Google Authorship program could be experiencing the death of a thousand paper cuts as yet another feature of the program - author stats - has gone missing. That's on top of the recent announcement author photos would be dropped in search results.
author: Jessica Lee
publisher: Search Engine Watch Blog

Competitive Analysis for Panda Using SEMrush [Tutorial]
Wednesday, August 6, 2014, 13:53:17 GMT by Glenn Gabe
There's a lot you can learn from analyzing websites in your niche that have been impacted by Panda. This post explains how to use SEMrush to drill into organic and paid search data in order to surface problematic content, keyword targeting issues,
author: Glenn Gabe
publisher: Search Engine Watch Blog

Not Everything in Today's SEO Has to be Organic
Wednesday, August 6, 2014, 13:02:30 GMT by Mark Jackson
SEO is now more about the amount and quality of the outreach you can do to pitch content to the right audience in order to grow exposure, shares, links and citations.
author: Mark Jackson
publisher: Search Engine Watch Blog

5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection
Wednesday, August 6, 2014, 11:53:16 GMT by Rebecca Murtagh
A recent campaign from TD Canada Trust demonstrates the power of human-to-human contact in an increasingly social world and provides lessons other brands can emulate.
author: Rebecca Murtagh
publisher: Search Engine Watch Blog

Google Rolls Out Publisher Center to Improve News Discovery
Tuesday, August 5, 2014, 17:28:29 GMT by Lisa Lacy
The tool allows publishers to make changes to Google's record of their sites and helps ensure those sites show up in Google News and, perhaps most importantly, that readers find the content.
author: Lisa Lacy
publisher: Search Engine Watch Blog

Bing Ads 2014 Recap
Tuesday, August 5, 2014, 14:04:02 GMT by John Gagnon
In the past year, Bing has added features like product ads, auto-tagging and online insertion orders to make it easier to advertise on the network.
author: John Gagnon
publisher: Search Engine Watch Blog

SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites
Tuesday, August 5, 2014, 12:06:23 GMT by Andrew Delamarter
Extensive use of JavaScript to power site functionality is here to stay. Let's look at some technical approaches to reaping the benefits of these sites without hurting your SEO.
author: Andrew Delamarter
publisher: Search Engine Watch Blog

Google Doodle Fetes John Venn's 180th Birthday
Monday, August 4, 2014, 20:08:28 GMT by Ashley Zeckman
The interactive Doodle celebrates the man behind the Venn diagram with a functioning Venn diagram.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Google Responds to 'Right to Be Forgotten' Questionnaire
Monday, August 4, 2014, 17:55:26 GMT by Ashley Zeckman
Google has issued a public response to a questionnaire from the Article 29 Working Party and notes it has moved quickly to comply with the court's ruling and its approach will evolve over time.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Is Google's New Local Algorithm 'Pigeon' for the Birds?
Monday, August 4, 2014, 17:03:59 GMT by Jessica Lee
Google rolled out a new local ranking algorithm that more closely mimics traditional organic search ranking - but some queries have lost the 7-pack results entirely, pushing many local businesses off Page 1 altogether.
author: Jessica Lee
publisher: Search Engine Watch Blog

Is SEO Dead? NOOOOOOO!
Monday, August 4, 2014, 14:00:39 GMT by Kristine Schachinger
Enough! The authors and publishers of "SEO is dead" articles must stop trying to pass off mythical and erroneous statements as facts and stop talking negatively about the industry with only a surface knowledge of what it takes to succeed at SEO now.
author: Kristine Schachinger
publisher: Search Engine Watch Blog

What Makes Content Shareable & Why It Matters for SEO
Monday, August 4, 2014, 12:51:28 GMT by Jayson DeMers
Not all content marketing practices yield equal results. In today's landscape of SEO and social media, shareability is one of the most important qualities for a content marketing campaign. So what makes content shareable and why does it matter?
author: Jayson DeMers
publisher: Search Engine Watch Blog

Want to Measure Social ROI? Start with These 5 Cross-Channel Metrics
Monday, August 4, 2014, 11:56:14 GMT by Uri Bar-Joseph
One reason for the difficulty of measuring social ROI is that data from the networks is hard to get and connect to a consistent measurement of result. Start with these five metrics to build a consistent baseline of reporting on activity and results.
author: Uri Bar-Joseph
publisher: Search Engine Watch Blog

30% of Traffic to Insurance Sites Came from Search in June
Friday, August 1, 2014, 17:30:28 GMT by Jessica Lee
Data coming from Millward Brown Digital shows leading insurance brands received 30 percent on average of website traffic from search in June. Other top performers in Q2 in the search results included GEICO and Progressive.
author: Jessica Lee
publisher: Search Engine Watch Blog

Twitter Buys Image Search Company Madbits
Friday, August 1, 2014, 16:22:10 GMT by Ashley Zeckman
Twitter hasn't traditionally been known for their image capabilities. However, that may be about to change as image search company Madbits earlier this week announced via their website that they were joining Twitter.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

How to Eventually Become a Millionaire Using Your SEO Knowledge
Friday, August 1, 2014, 13:54:26 GMT by Peter van der Graaf
There are many types of SEO services you can offer and running your own websites might even be more profitable. But what are the most lucrative ways to offer your SEO expertise? Here are a few potential career choices for SEO experts.
author: Peter van der Graaf
publisher: Search Engine Watch Blog

Fake Googlebot Activity up 61% [Report]
Friday, August 1, 2014, 11:59:23 GMT by Kristine Schachinger
One in every 24 visits is a fake Googlebot. Identifying bad bots can be tricky; some are very sophisticated, especially the ones mimicking Google. Here are some steps you can take to verify whether you're getting faked visits.
author: Kristine Schachinger
publisher: Search Engine Watch Blog

Danny Goodwin Leaves Search Engine Watch, Thank You & Goodbye
Friday, August 1, 2014, 10:51:40 GMT by Kristine Schachinger
Today marks Danny Goodwin's last day as my editor )and many others( at Search Engine Watch. So I want to take a moment and this brief article to thank Danny for being one of the best editors for which a writer could ask.
author: Kristine Schachinger
publisher: Search Engine Watch Blog

New Bing Site Safety Page Tells You Why Sites Aren't Safe to Visit
Thursday, July 31, 2014, 17:53:24 GMT by Jessica Lee
Bing has rolled out a new site safety page, a place where searchers can better understand why Bing is indicating that a site may be dangerous to visit, because of malicious JavaScript, drive-by attacks, malware network references, or something else.
author: Jessica Lee
publisher: Search Engine Watch Blog

Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data
Thursday, July 31, 2014, 17:04:28 GMT by Pierre Zarokian
Yelp Trends works like any search engine, except you can compare multiple search terms in the context of one city. Reviews are from 98 cities in 20 countries, so there is a wealth of information to play with, but how much of that data is viable?
author: Pierre Zarokian
publisher: Search Engine Watch Blog

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