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Publisher: Search Engine Watch Blog


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The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content
Tuesday, July 15, 2014, 11:53:21 GMT by Salma Jafri
If you find yourself creating endless content in a rut with increasingly mediocre quality and dwindling traffic, STOP right now and re-assess. Follow this framework to convert your vicious content cycle into a virtuous one.
author: Salma Jafri
publisher: Search Engine Watch Blog

Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors
Monday, July 14, 2014, 20:57:57 GMT by Ashley Zeckman
Google Webmaster Tools has added a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations )an attribute that communicates with Google if there are requirements for alternate languages on a web page(.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Google Search Quality Guidelines Now Reward Expertise, Authority, Trust
Monday, July 14, 2014, 16:51:28 GMT by Jessica Lee
The latest version of Google's "human rater handbook" aka search quality evaluation guide has leaked once again, and gives us more clues into how Google determines quality, including how expertise, authority, trust and reputation factor.
author: Jessica Lee
publisher: Search Engine Watch Blog

How to Sell Your SEO Plan With 5 Slides in 5 Minutes
Monday, July 14, 2014, 14:15:32 GMT by Eric Enge
You never really have more than five minutes to make "the sale." Here are five different people offering different common objections to implementing an SEO strategy. Each scenario offers ideas for making your pitch in five minutes with five slides.
author: Eric Enge
publisher: Search Engine Watch Blog

Social Media Marketing Gone Wrong
Monday, July 14, 2014, 13:00:03 GMT by Simon Heseltine
Social media can be an effective traffic driver when done well, but can truly alienate your customers when done badly, or when perceived to be done badly. Here are some major social media misfires, and how to avoid becoming the next social screw-up.
author: Simon Heseltine
publisher: Search Engine Watch Blog

Optimizing Across Paid & Organic Search: 3 Ways to Maximize Value
Monday, July 14, 2014, 11:54:41 GMT by Jason Tabeling
With more data available to help make smarter decisions, brands are being more strategic about when and where they overlap paid and organic efforts. Here are three things to think about for your brand as you optimize for paid and organic search.
author: Jason Tabeling
publisher: Search Engine Watch Blog

YP Adds Social Sharing, Curated Collections to Mybook
Friday, July 11, 2014, 21:12:22 GMT by Lisa Lacy
YP, the local search site that says its apps and website are used by more than 70 million visitors each month, has updated its mybook experience to allow users to share their mybook collections via email, SMS, Facebook, and Twitter.
author: Lisa Lacy
publisher: Search Engine Watch Blog

Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers
Friday, July 11, 2014, 17:51:10 GMT by Jessica Lee
In its latest report, "How Search Marketers Engage on Twitter," social insights company Leadtail looked at hundreds of U.S. search marketers )SEMs( on Twitter to discover what topics they talked about and which content they consumed and shared.
author: Jessica Lee
publisher: Search Engine Watch Blog

Organic Search Accounts for Up to 64% of Website Traffic [STUDY]
Friday, July 11, 2014, 17:05:54 GMT by Ashley Zeckman
Inspired by Groupon deindexing itself from Google and finding 60 percent of their direct traffic was actually organic search, Conductor reveals data showing that organic search is actually responsible for driving 64 percent of traffic to websites.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Google Panda: Understanding the Technical Inner Workings
Friday, July 11, 2014, 13:59:47 GMT by Ben Goodsell
How does Google's Panda algorithm work? No doubt things have changed since the Panda patent was written, but it provides some valuable insight in URL- and group-level ranking factors to consider, and how to avoid and overcome Google's Panda.
author: Ben Goodsell
publisher: Search Engine Watch Blog

3 Tests to Determine if Mobile Ads are Right for Your Online Store
Friday, July 11, 2014, 11:54:03 GMT by Mary Weinstein
Mobile is big, and getting bigger. But are mobile search ads a good investment for your site? Ask these questions to help determine your potential for mobile success, and Google Analytics reports you can run to help answer those questions.
author: Mary Weinstein
publisher: Search Engine Watch Blog

How to Implement an Engaging Content Marketing Plan for the Finance Industry
Thursday, July 10, 2014, 14:01:12 GMT by Pratik Dholakiya
How many times have you heard that finances are dull and boring and no one wants to read about them? Wrong. It doesn't have to be that way. Here's how to create engaging content surrounding the financial industry.
author: Pratik Dholakiya
publisher: Search Engine Watch Blog

4 Ways to Maximize Agency Relationships
Thursday, July 10, 2014, 13:00:50 GMT by Brad Miller
Generating positive returns and getting things done should be motivation for brands and agencies. Ensuring this happens involves effort from both sides. Sometimes a little relationship maintenance is needed to take things to the next level.
author: Brad Miller
publisher: Search Engine Watch Blog

Influential Twitter Accounts Indexed More in Google [Research]
Thursday, July 10, 2014, 11:55:28 GMT by Jessica Lee
Stone Temple Consulting released findings of research today that showed indexation of Twitter pages was low in Google search results overall, but that influential Twitter accounts with specific types of tweets were indexed more.
author: Jessica Lee
publisher: Search Engine Watch Blog

Publisher Guide for Adding Custom Variables in Google Tag Manager
Wednesday, July 9, 2014, 13:47:27 GMT by Charlene Dipaola
This detailed step-by-step guide will teach you how to install publisher-centered Google Analytics custom variables using Google Tag Manager. Here's how to install the Category, Content Type, Publication Date, and Author customer variables.
author: Charlene Dipaola
publisher: Search Engine Watch Blog

How to Diversify Your PPC Campaigns - and Your Skill Sets at the Same Time
Wednesday, July 9, 2014, 13:02:10 GMT by Joseph Kerschbaum
If you push to learn and test new ideas, you will diversify your campaigns, which will help your overall performance. But through this process you will grow as a campaign manager as you expand your knowledge and experience. Here's how to get started.
author: Joseph Kerschbaum
publisher: Search Engine Watch Blog

Mobile Site Configuration 101: How to Choose
Wednesday, July 9, 2014, 11:56:48 GMT by Jim Yu
If you aren't doing mobile, your site will be left behind in the search results. Here's how to decide which type of configuration to use for your mobile site )responsive, dynamic, or redirection to mobile URLs( and avoid common obstacles.
author: Jim Yu
publisher: Search Engine Watch Blog

'Delete' is Now 'Remove' In AdWords
Tuesday, July 8, 2014, 20:46:26 GMT by Jessica Lee
Google AdWords changed terminology within its interface that replaces most instances of the word "delete" with "remove," as in advertisers will remove campaigns, not delete them. Google said it will help people remember items are not gone forever.
author: Jessica Lee
publisher: Search Engine Watch Blog

Google's Matt Cutts Goes on Leave, but Says Don't Panic
Tuesday, July 8, 2014, 19:30:59 GMT by Jessica Lee
Google's Matt Cutts is taking a break until November to spend quality time with his wife, he says, but don't panic - he's leaving webspam in the capable hands of the team at Google and offered up resources for people to learn and stay informed.
author: Jessica Lee
publisher: Search Engine Watch Blog

Top Keyword Combos for PPC Retail Ads During Back to School [Data]
Tuesday, July 8, 2014, 13:48:58 GMT by John Gagnon
The back-to-school and back-to-college retail audience spent an estimated $72.5 billion in 2013. Here's a look at how word choice in retail PPC ads during the back-to-school season )July 15 to September 15( can impact your campaign success.
author: John Gagnon
publisher: Search Engine Watch Blog

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