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Search SEO Posts Last 14 Days

Publisher: Search Engine Watch Blog

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4 Simple Ways to Use Web Analytics for Smarter CRO Testing
Tuesday, March 11, 2014, 14:45:36 GMT by Josh Braaten
Design your next conversion rate optimization test )or your first CRO test( with insights galore by leveraging new tools along the way with this simple, four-step web analytics pretest routine used to produce bigger CRO testing wins.
author: Josh Braaten
publisher: Search Engine Watch Blog

Free Getty Images: What is Getty Giving & Getting in Return?
Tuesday, March 11, 2014, 12:39:49 GMT by Doc Sheldon
There's been a lot of buzz about Getty's recent shift in policy regarding free use of their images for non-commercial use. There are a number of questions you should consider when deciding where to take advantage of their generosity, though.
author: Doc Sheldon
publisher: Search Engine Watch Blog

Top 8 Google Analytics Reports for Managing Organic SEO Campaigns
Monday, March 10, 2014, 14:41:40 GMT by Chuck Price
Thanks to Google Analytics, we have all the data necessary to formulate a successful SEO campaign and measure its impact. If you aren't already using custom reports, this is a great selection to start with )and NO technical skills are required(.
author: Chuck Price
publisher: Search Engine Watch Blog

How to Deliver Useful Marketing With Video Resource Microsites
Monday, March 10, 2014, 14:41:40 GMT by Evy Wilkins
Video is a must-have format for marketers. Here are a few video resource sites that deliver value to potential buyers and accelerate funnel conversion. Across these examples, we'll illustrate five common traits of useful video resource microsites.
author: Evy Wilkins
publisher: Search Engine Watch Blog

Social Media Monetization in a 'Mobile First' World
Monday, March 10, 2014, 12:35:53 GMT by Eli Goodman
Mobile-first networks Instagram, Snapchat, and Vine reach strategic, engaged audience segments )i.e., young people(, which is clearly compelling to marketers. So it's only a matter of time before these networks can turn on the revenue faucets.
author: Eli Goodman
publisher: Search Engine Watch Blog

12 Types of Evergreen Content That Attract Valuable Links
Sunday, March 9, 2014, 16:33:28 GMT by Julie Joyce
Evergreen content, or content that is updated regularly and won't quickly become out of date or totally incorrect within a short time period, is a smart way to attracts links. Here are 12 examples of evergreen content you can add to your website.
author: Julie Joyce
publisher: Search Engine Watch Blog

Facebook Aims to Restrict Gun Sales With New Rules
Friday, March 7, 2014, 22:22:53 GMT by Jennifer Slegg
Facebook is jumping into the gun rights debate by creating new clear policies regarding the gun sales on their social media platform. The aim is reportedly to stop what people say are rampant illegal gun sales.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Twitter's Vine Updates Rules on Explicit Sexual Content
Friday, March 7, 2014, 22:07:48 GMT by Dave Neal
Twitter is clamping down on graphic sexual activities and provocative nudity that people post on quick clip video app Vine, making it clear that explicit sexual content is unwanted.
author: Dave Neal
publisher: Search Engine Watch Blog

'New' Facebook News Feed Redesign Now Rolling Out, 12 Months Later
Friday, March 7, 2014, 21:32:36 GMT by Carly Page
Facebook has spruced up its Newsfeed redesign and started rolling it out, a year after it announced the makeover. Facebook announced its News Feed redesign exactly 12 months ago today, and is rolling out the updated look to a fraction of its users.
author: Carly Page
publisher: Search Engine Watch Blog

It's BrightEdge vs. Searchmetrics in SEO Patent Case
Friday, March 7, 2014, 19:26:50 GMT by Jessica Lee
Two leaders in the SEO software space, BrightEdge and Searchmetrics, could be duking it out in court soon over a complaint filed by BrightEdge over reported patent infringement by Searchmetrics. This case hits close to home for many in the industry.
author: Jessica Lee
publisher: Search Engine Watch Blog

Take Your Sitelinks to the Next Level With Descriptions
Friday, March 7, 2014, 14:29:58 GMT by Diane Pease
Providing ads with more detail improves the overall user experience. Sitelinks help users get to exactly where they need to go, and are a great way to boost your average CTR. Here are some keys to success when implementing descriptive site links.
author: Diane Pease
publisher: Search Engine Watch Blog

Link Building Basics for International Search Engine Optimization
Friday, March 7, 2014, 10:13:25 GMT by Greg Kihlström
Link building for an international campaign means building on the foundation of domestic link building practices and considering how a non-domestic search engine might look at a link. Here are a few basic recommendations.
author: Greg Kihlström
publisher: Search Engine Watch Blog

Matt Cutts Shares 4 Ways Google Evaluates Paid Links
Thursday, March 6, 2014, 20:23:19 GMT by Jennifer Slegg
Paid links are an incredibly gray area. What exactly is a paid link? How can Google figure out what is paid and what isn't? Where does Google draw the line? Google's Matt Cutts dives into the topic of paid links in a new webmaster help video.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

New UserStats Tool Uses Social Proof to Grow Conversions
Thursday, March 6, 2014, 18:17:32 GMT by Jessica Lee recently hit the scene with a new tool that offers free to paid subscriptions for increasing a websites conversion through "social proof," allowing websites to display users' activity, downloads, visitors, purchases, and more.
author: Jessica Lee
publisher: Search Engine Watch Blog

Xbox One System Update Adds Bing, New IE Search
Thursday, March 6, 2014, 17:17:08 GMT by Thom Craver
As part of the update Microsoft added web results into the Xbox One search function. Using Bing as a back end, Xbox One allows users to perform simple, natural language voice searches using the Kinect microphone.
author: Thom Craver
publisher: Search Engine Watch Blog

Investing in Big Content Assets for Big Returns
Thursday, March 6, 2014, 14:56:14 GMT by Chris Dyson
Is one large piece of content a better investment than several smaller ones? Here's how one piece of content has delivered more than 47,000 unique visitors and continues to bring in more than 1,400 unique visits per month almost one year later.
author: Chris Dyson
publisher: Search Engine Watch Blog

Does Mobile Search Really Matter?
Thursday, March 6, 2014, 13:50:50 GMT by Richard Stokes
Would paid search advertisers actually be better off opting out of mobile, especially when you factor in the cost and complexity of management overhead and the fact that mobile clicks tend to convert at a much lower rate? Consider these facts.
author: Richard Stokes
publisher: Search Engine Watch Blog

A True Integrated Marketing Framework
Thursday, March 6, 2014, 12:50:28 GMT by Lisa Barone
Integrated campaigns are stronger. They are more effective, give us clearer data points, allow for more creativity, and bring greater ROI for client and agency. Here's a framework to help make your agency or work more integrated.
author: Lisa Barone
publisher: Search Engine Watch Blog

New Google Search Layout Has No Underlines, Makes Titles Bigger
Thursday, March 6, 2014, 10:29:34 GMT by Jennifer Slegg
Many Google users in Europe are seeing a new variety of search results. The redesign makes it harder to distinguish paid from organic results, increases the font size for titles, removes underlines from links, and uses a hard to read gray text.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Google Improves GDN Targeting With Bizo Audience Segments
Wednesday, March 5, 2014, 15:22:26 GMT by Justin Freid
Google is testing new targeting capabilities through a partnership with Bizo. Advertisers can select Bizo audience segments within Google AdWords for display campaigns. Available segments include beauty, fashion, parenting, technology, and music.
author: Justin Freid
publisher: Search Engine Watch Blog

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