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Publisher: Search Engine Watch Blog


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Matt Cutts on How Google Ranks Pages That Don't Get Many Links
Thursday, June 5, 2014, 17:17:36 GMT by Jennifer Slegg
How does Google determine that content is quality, when there aren't many links pointing to it? Or how is it determined that the content is spammy or thin, when there are a lot of links pointing to it? Google's Matt Cutts explains.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

New Kenshoo Technology Integrates Paid Search, Facebook Ad Targeting
Thursday, June 5, 2014, 16:17:14 GMT by Jessica Lee
Kenshoo has announced "Intent-Driven Audiences," which gives advertisers the ability to create custom audiences made up of people who have clicked search ads, and are then are targeted to receive ads across Facebook's ad inventory, including mobile.
author: Jessica Lee
publisher: Search Engine Watch Blog

A Strategic Approach for New SEO Clients
Thursday, June 5, 2014, 13:56:23 GMT by Peter van der Graaf
Starting a new SEO project, or want to check ongoing projects? Use the following approach, which includes a mix of specific keyword research, testing important assumptions, and growing traffic and rankings with link building and copywriting.
author: Peter van der Graaf
publisher: Search Engine Watch Blog

How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond
Thursday, June 5, 2014, 12:56:01 GMT by Michelle Stinson-Ross
You're going to have to use every bit of your community management savvy to crank up your Google+ following to 1,000 and beyond. If you don't yet have 1,000 followers on Google+, here's how to go back to basics and grow that fan base.
author: Michelle Stinson-Ross
publisher: Search Engine Watch Blog

5 Reasons Why Pitching International SEO is a Pain
Thursday, June 5, 2014, 11:55:38 GMT by David Cato
For global corporations, the move to international SEO is inevitable. Despite these challenges, companies can't afford to avoid international markets, regardless of the difficulty. Each of these difficulties can be overcome.
author: David Cato
publisher: Search Engine Watch Blog

Bing Ads Revamps Tablet, Mobile Targeting for Better AdWords Compatibility
Wednesday, June 4, 2014, 19:29:43 GMT by Jennifer Slegg
Device targeting on Bing Ads is getting a big overhaul. The goal is to bring Bing Ads in line with what Google AdWords, with the ability to target specific devices - desktop, tablet, and smartphone. The changes will rollout over the next year.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

New Wordstream Tool Lets You Audit PPC Landing Page for Free
Wednesday, June 4, 2014, 17:54:10 GMT by Jessica Lee
WordStream's free new tool lets marketers grade their landing pages against industry benchmarks and best practices with the "AdWords Landing Page Grader." Advertisers can use this data to improve landing pages and get more from their PPC investment.
author: Jessica Lee
publisher: Search Engine Watch Blog

More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding
Wednesday, June 4, 2014, 13:47:40 GMT by Glenn Gabe
Google's Panda 4.0 was a major algorithm update. There were many examples of websites recovering, as well as many examples of sites getting crushed. Here are some SEO findings based on an analysis of 41 websites impacted by Panda 4.0.
author: Glenn Gabe
publisher: Search Engine Watch Blog

Life After a Link Apocalypse
Wednesday, June 4, 2014, 12:47:17 GMT by Jennifer Van Iderstyne
What happens if your site gets hit by Penguin or a manual penalty, you lose rankings for your main keywords, and you can't get traffic back? Whether you endure is entirely dependent on your willingness to do more with less and evolve your business.
author: Jennifer Van Iderstyne
publisher: Search Engine Watch Blog

Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device
Wednesday, June 4, 2014, 11:46:55 GMT by Jay Taylor
Consumers expect to have access to the same content regardless of device. Meeting this expectation can result in better brand perception and increased sales, while failing to meet this expectation can result in just the opposite.
author: Jay Taylor
publisher: Search Engine Watch Blog

60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]
Tuesday, June 3, 2014, 19:20:58 GMT by Jessica Lee
The third annual Mobile Path to Purchase report by xAd and Telmetrics studied mobile device usage across categories such as auto, restaurants, entertainment, and telecom to help establish the state of mobile device behavior and conversions.
author: Jessica Lee
publisher: Search Engine Watch Blog

Happy Birthday, Bing: Microsoft's Search Engine Turns 5
Tuesday, June 3, 2014, 17:50:23 GMT by Ashley Zeckman
Today marks the 5th birthday of Microsoft's Search Engine, Bing. Here's a brief look back Bing, from its launch in 2009, how it has grown to adapt to mobile and social media, and how the search engine sees itself evolving in the near future.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Apple Adds DuckDuckGo as Search Option to Safari in OS X Yosemite
Tuesday, June 3, 2014, 17:50:23 GMT by Jennifer Slegg
Privacy-focused DuckDuckGo received a huge boost yesterday from Apple when it was announced at the Worldwide Developers Conference )WWDC( that the startup search engine will be included in Safari in the new OS X Yosemite, coming this fall.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Apple Adds DuckDuckGo as Search Option to Safari in OSX Yosemite
Tuesday, June 3, 2014, 17:05:07 GMT by Danny Goodwin
Privacy-focused DuckDuckGo received a huge boost yesterday from Apple when it was announced at the Worldwide Developers Conference )WWDC( that the startup search engine will be included in Safari in the new OS X Yosemite, coming this fall.
author: Danny Goodwin
publisher: Search Engine Watch Blog

A Recipe for a Tasty Semantic Search & SEO Salad
Tuesday, June 3, 2014, 13:58:59 GMT by Doc Sheldon
Stop trying to salt your content and meta data with keywords, thinking that's all you need to get to the top of search engines. And that doesn't mean just concentrating on synonyms, either. Instead, focus on conveying the concept of your pages.
author: Doc Sheldon
publisher: Search Engine Watch Blog

The Best and Worst Things About Twitter Ads
Tuesday, June 3, 2014, 12:58:36 GMT by Melissa Mackey
There's much to like about Twitter ads - good targeting, message amplification, innovations, and campaign control. However, we also have to deal with the bad - date ranges, display of active promoted tweets, campaign editing, and navigation.
author: Melissa Mackey
publisher: Search Engine Watch Blog

Community Management Basics: 7 Tips for Marketers
Tuesday, June 3, 2014, 11:58:14 GMT by Ashley Zeckman
An effective community manager will engage your followers/customers, amplify the visibility of your content, drive more traffic to that content, and send the right social signals to search engines. Here are the key elements of community management.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Major Exploits Found in All in One SEO Pack WordPress Plugin
Monday, June 2, 2014, 20:17:38 GMT by Jennifer Slegg
If you use the popular "All in One SEO Pack" WordPress plugin, you should update immediately. Vulnerabilities have been discovered that could get you kicked out of Google's search results, or leave you open to JavaScript injection attacks.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

China Blocks Google Ahead of Tiananmen Square 25th Anniversary
Monday, June 2, 2014, 19:32:21 GMT by Ashley Zeckman
As early as last Friday, Google reported slower levels of activity from China. It is speculated that the disruption is due to the 25th anniversary of the crackdown on pro-democracy demonstrations around Tiananmen Square in Beijing.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Google Launches Search Removal Request Form
Monday, June 2, 2014, 16:56:25 GMT by Jennifer Slegg
The form launched Friday and reportedly spurred 12,000 search removal requests. It allows users in all 28 European Union countries, as well as four additional non-EU countries, to request removals, following the "right to be forgotten" ruling.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

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