Publisher: Search Engine Watch Blog

Result 161 - 180 of about 1134

How brands are missing out by not allowing app indexing
Thursday, March 10, 2016, 10:37:08 GMT by Christopher Ratcliff
A new study suggests that only 20% of iOS apps and 30% of Android apps are able to support app indexing. Here's a brief introduction on app indexing to get started' What is app indexing? When someone searches on Google from their mobile, results can now be served direct from an app they have installed. When they click on the result, they have the option of seeing the page either on the mobile web or within the app itself. App-indexing has been around for a couple of years,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Three ways to protect your business from ad-blockers
Wednesday, March 9, 2016, 16:05:11 GMT by Danica Jones
New guidelines from the Federal Trade Commission have many marketers worried about the future of native advertising . As is the case with any new regulation, there are some who are opposed to the restrictions. The Interactive Advertising Bureau says it is "concerned" about some of the wording in the new guidelines and has asked the FTC for clarification. The chief revenue officer of Forbes Media, Mark Howard,
author: Danica Jones
publisher: Search Engine Watch Blog

Pump up the volume: six ways PPC can boost your promotions
Wednesday, March 9, 2016, 13:59:29 GMT by Pauline Jakober
Sometimes, you need a little extra boost for certain products or services - be it a product with excess inventory, a new service or simply something you want to catapult into the spotlight. PPC tactics can help get the word out, and I'm going to show you how in six steps. 1. Sitelinks strategy I've talked before about using your ad extensions strategically , and sitelinks is one of those extensions that can help get the word out in your ads.
author: Pauline Jakober
publisher: Search Engine Watch Blog

Google is killing off Toolbar PageRank from its browser
Wednesday, March 9, 2016, 12:13:52 GMT by Christopher Ratcliff
As confirmed by Google's Webmaster Trends Analyst John Mueller, Google is removing PageRank from its Toolbar. So if you've been using the extension to see all the juicy PageRank data from any website you visit, I'm afraid you won't have access anymore. @szymonslowik @methode @rustybrick Yes, it's true. https://t.co/5iohiJ6wjQ has some comments from us. Do you use the toolbar? " John Mueller (@JohnMu) March 9, 2016 Before we all get too excited,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Tessa Wegert on the latest content marketing trends of 2016 [podcast]
Wednesday, March 9, 2016, 09:58:05 GMT by Christopher Ratcliff
ClickZ has released a new podcast series called the ClickZ Digital Marketing Podcast , featuring some of the experts who contributed to our Digital Trends 2016 report . It features interviews with Tessa Wegert, Brian Clifton, Kelvin Newman and Parry Malm, looking at key trends for 2016. Here we'll be showcasing Tessa Wegert's episode on content marketing. Tessa is a business and tech reporter, former media strategist, and branded content developer.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

How understanding psychology can help increase ecommerce sales
Tuesday, March 8, 2016, 16:42:03 GMT by Tereza Litsa
There is a constant struggle for ecommerce brands to identify the consumers' needs and fill them in the most appropriate way, therefore any strategies to achieve it are always welcome. It's not a new method to turn to human psychology to create a better design and user experience, as it offers valuable insights about a brand's target audience, its thinking and its criteria for purchasing decisions. Image by Gerd Altmann , CC0 Every human being may be unique,
author: Tereza Litsa
publisher: Search Engine Watch Blog

Presidential candidates, here's how to win (at search marketing)
Tuesday, March 8, 2016, 14:41:17 GMT by Laurel Marcus
It's the season of primaries, which means there's a mad scramble by the American people to find answers to the following queries' If they're registered to vote Where the nearest polling place is What time the polling place is open There's nothing like a heated presidential election to spur some patriotic search behavior.
author: Laurel Marcus
publisher: Search Engine Watch Blog

What should I do when my site has been hit with a Google penalty?
Tuesday, March 8, 2016, 13:35:53 GMT by Chris Lake
Google penalties are the one thing that are universally feared in the digital industry. They can be devastating and take an age to recover from. What should you do when you've been on the receiving end of an algorithmic change, or, heaven forfend, a manual action? As with everything, it depends on the type of penalty, the scale of the problem and your ability to sort things out. After you've stopped freaking out,
author: Chris Lake
publisher: Search Engine Watch Blog

Customer journey from search to landing page: UK supermarkets
Tuesday, March 8, 2016, 10:19:37 GMT by Christopher Ratcliff
In which we take a look at the experience of searching for a brand or product, looking at a brand's organic and paid search reach and its subsequent landing page. All from the point of view of the customer. This week let's take a look at UK supermarkets. How loyal are we to our regular supermarket? First of all, I'd like to answer one related question: Just how loyal are people to their regularly used supermarket? I used to live in Leytonstone,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Google gives presidential candidates a prime slot in search results
Monday, March 7, 2016, 19:34:12 GMT by Graham Charlton
Google has announced the launch of a new feature , which allows (for the moment) presidential candidates to post directly into search results. It allows the candidates to 'communicate with text, images and videos directly on Google'. It's a feature which is currently available only to candidates, though there are plans to expand its use to 'other prominent figures and organisations'. You'll see this for searches on Google.com related to the various candidates.
author: Graham Charlton
publisher: Search Engine Watch Blog

Study suggests that 'peak content' has been reached for brands
Monday, March 7, 2016, 14:02:06 GMT by Chris Lake
TrackMaven's recent research into the state of content marketing for brands makes for some difficult reading if, like me, you're planning a content strategy for 2016. The study looked at the content marketing activity of almost 23,000 brands, covering a staggering 50m pieces of content across six primary channels: Facebook, Twitter, Instagram, Pinterest, LinkedIn, and blogs. It turns out that the average brand publishes more than 2,000 pieces of content a year,
author: Chris Lake
publisher: Search Engine Watch Blog

How to compete on the new Google SERP
Monday, March 7, 2016, 12:01:20 GMT by Jim Yu
Recent changes made to the Google SERP have taken many by surprise . Google has eliminated the sidebar ads that once appeared to the right of the results. They have also increased the number of ads allowed above the results, now showing up to four ads. This has marketers talking because, with four sponsored results, there are fewer slots available for organic results above the fold. Some queries might not have any organic results appear without the user having to scroll down.
author: Jim Yu
publisher: Search Engine Watch Blog

How to market your mobile site or app without spending a fortune on ads
Monday, March 7, 2016, 09:40:29 GMT by Andy Favell
Making the most of what you've got: email, SMS, social media, brochures, packaging, SEO and ASO and optimizing your mobile site design to make the most of them. If you want to avoid spending the majority of your project budget on advertising and public relations (PR), it is essential to start planning how you will use organic methods to promote your mobile-friendly site or app early and incorporate this strategy into your mobile design and build.
author: Andy Favell
publisher: Search Engine Watch Blog

Blogging for SEO: five quick tips for beginners
Friday, March 4, 2016, 11:29:43 GMT by Matt Morgan
A blog can still take you to the top. If you do it right. Everyone loves free information. And free information reels in customers. That's why blogging is one of the best ways to do content marketing. How else are you going to bombard customers with a steady stream of content without scaring them away? According to Neil Patel , "Companies with blogs typically receive 97% more leads than companies without blogs." Customers might ignore your ad, but your blog?
author: Matt Morgan
publisher: Search Engine Watch Blog

Everything you need to know about Wikimedia's 'Knowledge Engine' so far
Thursday, March 3, 2016, 13:41:39 GMT by Rebecca Sentance
If you've been following the news about Wikipedia over the past few weeks, you might have heard about 'Knowledge Engine', the secret search engine project that was supposedly going to take on Google. The idea of a "transparent search engine" created by the Wikimedia Foundation has definitely been nixed, as we reported in our round-up of key SEM news stories last Friday week. Contrary to repeated insistences by those at the top, however,
author: Rebecca Sentance
publisher: Search Engine Watch Blog

The winners and losers of 'mobilegeddon' in the UK
Thursday, March 3, 2016, 12:11:05 GMT by Christopher Ratcliff
Our good friend Juan González from Sistrix has taken a look at the winners and losers of Google's 2015 mobile friendly update. Last week's Mobile World Congress in Barcelona had the dawning of AMP (Accelerated Mobile Pages) firmly on the agenda, and this coupled with the following evaluation of 200 domains, really hits home that one of the largest mistakes you can make is not having a mobile friendly website. Take for an example The British Monarchy. Royal.gov.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

14 KPIs and metrics Google can use to measure the purge of Right Hand Side Ads
Thursday, March 3, 2016, 10:55:37 GMT by Chris Lake
You'll have no doubt read about Google's recent jettisoning of its sidebar ads , in favour of more ads placed at the top of the page. This is going to have a number of effects that search marketers will need to contend with. It's also going to affect users, as people may adjust to the ad-heavy new look. I thought it might be interesting to think about how Google might measure the changes.
author: Chris Lake
publisher: Search Engine Watch Blog

Money on the table: how search data can reveal new revenue opportunities
Wednesday, March 2, 2016, 14:53:12 GMT by Laurel Marcus
Search data is a mine of insights about customers' needs that can translate into new revenue. Here's an example from my own experience' Recently, my beloved Urban Decay Naked Basics eyeshadow palette went from looking like this: To something a bit more deteriorated: This isn't uncommon or unexpected: I knew that the uneven 'wear and tear' was inevitable. And so, I did what any normal 21 st century consumer would do: I turned to Google.
author: Laurel Marcus
publisher: Search Engine Watch Blog

A comprehensive guide to advertising on Facebook
Wednesday, March 2, 2016, 12:17:15 GMT by Tereza Litsa
Social media introduced a brand new world of advertising to brands and they've enjoyed exploring this affordable and highly targeted solution. Facebook is the perfect example to showcase the success of social advertising, in a way that makes both advertisers and consumers happy. Facebook isn't new to advertising, but it seems to be moving in a very interesting direction by launching many new features that would benefit both brands and of course, its own revenue.
author: Tereza Litsa
publisher: Search Engine Watch Blog

Going over to the duck side: a week using DuckDuckGo
Tuesday, March 1, 2016, 14:14:02 GMT by Rebecca Sentance
I've heard about DuckDuckGo a few times over the years, mostly as a name uttered in hushed whispers behind closed doors - "You don't have to use Google. There is another way." As far as I knew, it was a small, scrappy start-up that had nevertheless managed to make its mark in the world of search, dominated as it is by the vast and all-knowing Google. Going over to the duck side' Image by JD Hancock, some rights reserved .
author: Rebecca Sentance
publisher: Search Engine Watch Blog

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