If you thought today's Google Doodle looked a little creepy or kooky or even mysterious and spooky, you would be right. The cartoonist who created The Addams Family has been honored with a Google Doodle on what would have been his 100th birthday. .

Brands recognize that search marketing has a strong ROI, with 72 percent of recently surveyed search marketers indicating they plan to increase their SEM technology spend this year over 2011. 26 percent foresee spending at the same level, while ju.

Social TV start-up Miso has launched SideShows, or interactive content experiences that play on users' iPhones while they watch TV to deepen engagement with the second screen. Its first partners are Showtime, Fox, Food Network, DirecTV's Audience .

Predictions are popping up everywhere as the New Year begins. Instead of producing another list of things that are likely to happen, here are the five things I'd like to see happen in 2012 but in reality probably won't. Bing Takes 15.

Most people are aware of Rick Santorum's issues with Google, but he's not the only politician having issues. Deb Fischer is a Republican State Senator running for a U.S. Senate seat in Nebraska. Like every other candidate in 2012 she h.

Digital media continued to grow in importance for shoppers researching toys this holiday season, but advertisers could do much more to help them out, according to a study from Google. Google's Toy Shopper's Journey Study was conducted by Compete.

IBM has agreed to a deal that will see the company assign more than 200 patents to Google. According to a blog post by Bill Slawski at SEO By the Sea that references US Patent and Trademark Office )USPTO( filings, IBM has agreed to give Google 1.

I've been asked to make a few predictions about the future of video. As Yogi Berra might have said, "It's tough to make predictions, especially about the future." Nevertheless, I've learned a thing or two from the author .

If you're an SEO Jedi, black hat tactics undoubtedly tempt you on a regular basis. Before giving in to the dark side, check out these SEO tips to renew your faith in the [white hat] light side of the Force! In an earlier post, SEO Wars: Forget B.

After a four-month search, Yahoo has finally filled the corner office. Its choice, former PayPal president Scott Thompson, brings a pedigree of senior executive roles in the financial and technology industries. Yahoo credits Thompson with doubling.

In the Financial Services category, 2011 will be remembered as a year of volatile swings. The stock market has seen massive daily swings, and has been teetering on a global crisis. What does all this, as well as the continued evolution of search.

This time last year, search industry eyes focussed on the general quality of search results eventually causing a storm of protest from all parts of the web regarding over optimized websites that offered little of value to the user - and too many a.

Many of the resolution-focused articles that touch on PPC this time of year are geared toward specific account tactics. You may expect to see goals such as, "build out long-tail keywords," or "conduct more/better landing page tes.

The past year saw many new developments in online marketing, including evolving organic and paid search landscapes, convergence of social media and search marketing, growth of mobile and local searches and a rapid rise in spending on social media .

I recently spoke at SES New York on best practices for mobile marketing with QR codes. Here's a follow-up crash course on tools, tactics, and best practices to confidently help you jumpstart a 2D barcode marketing campaign. 1. A QR Code is a 2D .

SEO has grown up. This year saw the graduation of SEO from its version 1.0 focus on the "meta things" like optimized tags, site structure, and links )internal and external( to something much bigger and more influential. Some of this .

In case you missed it, Google is now a credentialed provider of Trusted Identities for the federal government. This means that the NSTIC, or National Strategy for Trusted Identities in Cyberspace, framework now has federally recognized and certifi.

A while back, I wrote about how to get the best high volume links. Fast forward eight months and Google has made two major changes to its algorithm - first to target spammy/scraper sites, followed by the larger Panda update that targeted "low qua.

Around the same time last year, we discussed how businesses were finally investing heavily in the tools, people, and processes required when operating data-driven organizations. This year, an eConsultancy report estimates the UK web analyti.

In the past year, presidential parodies and clever online-only ads became viral sensations; "annoying" but lovable fruits and unassuming Alabamans transformed uncomfortable situations into triumphant social memes; and talented partners have drawn .