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Publisher: Search Engine Watch Blog


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Guide to Google Analytics Demographics Reports: Age, Gender & Interests
Wednesday, July 16, 2014, 12:52:19 GMT by Anna Lewis
We now have some very powerful data at our fingertips to help us understand our website audience much better. Here's how you can use the Google Analytics Demographics reports to make some great data-driven improvements to your website.
author: Anna Lewis
publisher: Search Engine Watch Blog

Improve Your AdWords Performance With These 3 Google Analytics Reports
Wednesday, July 16, 2014, 11:51:57 GMT by Lisa Raehsler
You can apply the Location, Devices, and Landing Pages reports in Google Analytics to your AdWords accounts to improve the performance of your campaigns. Here's where to find these three reports and how to maximize their value.
author: Lisa Raehsler
publisher: Search Engine Watch Blog

Germany to Treat Google Like a Public Utility?
Wednesday, July 16, 2014, 05:24:37 GMT by Chris Merriman
German officials are planning to clip the wings of tech giants such as Google through heavier regulation. The country's Federal Cartel Office would be given powers to curtail Google's influence, were it decided that it had got too big for its boots.
author: Chris Merriman
publisher: Search Engine Watch Blog

You Can Now Link Your Google My Business & AdWords Accounts
Tuesday, July 15, 2014, 18:20:41 GMT by Ashley Zeckman
Google has announced an update to location extensions that will let advertisers link their Google My Business and AdWords accounts to ensure consumers will receive the correct local information they need when they're ripe to purchase.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Mobile Paid Search Spend Up 98% Globally vs. Last Year [Report]
Tuesday, July 15, 2014, 16:45:07 GMT by Jessica Lee
Covario released its quarterly report that looks at global paid search spend. Mobile online advertising saw a 98 percent increase in spend year-over-year )YoY( and 6 percent increase quarter-over-quarter )QoQ( globally. Overall,
author: Jessica Lee
publisher: Search Engine Watch Blog

How to Detect and Deal With Toxic Content )That Could Poison Your Entire Site(
Tuesday, July 15, 2014, 13:54:06 GMT by Ken Lyons
It's critical to habitually audit your domains for low-value content that could negatively impact organic search visibility. Here are some efficient ways to automate and scale your efforts by leveraging the following tools, tips, and tactics.
author: Ken Lyons
publisher: Search Engine Watch Blog

The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content
Tuesday, July 15, 2014, 11:53:21 GMT by Salma Jafri
If you find yourself creating endless content in a rut with increasingly mediocre quality and dwindling traffic, STOP right now and re-assess. Follow this framework to convert your vicious content cycle into a virtuous one.
author: Salma Jafri
publisher: Search Engine Watch Blog

Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors
Monday, July 14, 2014, 20:57:57 GMT by Ashley Zeckman
Google Webmaster Tools has added a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations )an attribute that communicates with Google if there are requirements for alternate languages on a web page(.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Google Search Quality Guidelines Now Reward Expertise, Authority, Trust
Monday, July 14, 2014, 16:51:28 GMT by Jessica Lee
The latest version of Google's "human rater handbook" aka search quality evaluation guide has leaked once again, and gives us more clues into how Google determines quality, including how expertise, authority, trust and reputation factor.
author: Jessica Lee
publisher: Search Engine Watch Blog

How to Sell Your SEO Plan With 5 Slides in 5 Minutes
Monday, July 14, 2014, 14:15:32 GMT by Eric Enge
You never really have more than five minutes to make "the sale." Here are five different people offering different common objections to implementing an SEO strategy. Each scenario offers ideas for making your pitch in five minutes with five slides.
author: Eric Enge
publisher: Search Engine Watch Blog

Social Media Marketing Gone Wrong
Monday, July 14, 2014, 13:00:03 GMT by Simon Heseltine
Social media can be an effective traffic driver when done well, but can truly alienate your customers when done badly, or when perceived to be done badly. Here are some major social media misfires, and how to avoid becoming the next social screw-up.
author: Simon Heseltine
publisher: Search Engine Watch Blog

Optimizing Across Paid & Organic Search: 3 Ways to Maximize Value
Monday, July 14, 2014, 11:54:41 GMT by Jason Tabeling
With more data available to help make smarter decisions, brands are being more strategic about when and where they overlap paid and organic efforts. Here are three things to think about for your brand as you optimize for paid and organic search.
author: Jason Tabeling
publisher: Search Engine Watch Blog

YP Adds Social Sharing, Curated Collections to Mybook
Friday, July 11, 2014, 21:12:22 GMT by Lisa Lacy
YP, the local search site that says its apps and website are used by more than 70 million visitors each month, has updated its mybook experience to allow users to share their mybook collections via email, SMS, Facebook, and Twitter.
author: Lisa Lacy
publisher: Search Engine Watch Blog

Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers
Friday, July 11, 2014, 17:51:10 GMT by Jessica Lee
In its latest report, "How Search Marketers Engage on Twitter," social insights company Leadtail looked at hundreds of U.S. search marketers )SEMs( on Twitter to discover what topics they talked about and which content they consumed and shared.
author: Jessica Lee
publisher: Search Engine Watch Blog

Organic Search Accounts for Up to 64% of Website Traffic [STUDY]
Friday, July 11, 2014, 17:05:54 GMT by Ashley Zeckman
Inspired by Groupon deindexing itself from Google and finding 60 percent of their direct traffic was actually organic search, Conductor reveals data showing that organic search is actually responsible for driving 64 percent of traffic to websites.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Google Panda: Understanding the Technical Inner Workings
Friday, July 11, 2014, 13:59:47 GMT by Ben Goodsell
How does Google's Panda algorithm work? No doubt things have changed since the Panda patent was written, but it provides some valuable insight in URL- and group-level ranking factors to consider, and how to avoid and overcome Google's Panda.
author: Ben Goodsell
publisher: Search Engine Watch Blog

3 Tests to Determine if Mobile Ads are Right for Your Online Store
Friday, July 11, 2014, 11:54:03 GMT by Mary Weinstein
Mobile is big, and getting bigger. But are mobile search ads a good investment for your site? Ask these questions to help determine your potential for mobile success, and Google Analytics reports you can run to help answer those questions.
author: Mary Weinstein
publisher: Search Engine Watch Blog

How to Implement an Engaging Content Marketing Plan for the Finance Industry
Thursday, July 10, 2014, 14:01:12 GMT by Pratik Dholakiya
How many times have you heard that finances are dull and boring and no one wants to read about them? Wrong. It doesn't have to be that way. Here's how to create engaging content surrounding the financial industry.
author: Pratik Dholakiya
publisher: Search Engine Watch Blog

4 Ways to Maximize Agency Relationships
Thursday, July 10, 2014, 13:00:50 GMT by Brad Miller
Generating positive returns and getting things done should be motivation for brands and agencies. Ensuring this happens involves effort from both sides. Sometimes a little relationship maintenance is needed to take things to the next level.
author: Brad Miller
publisher: Search Engine Watch Blog

Influential Twitter Accounts Indexed More in Google [Research]
Thursday, July 10, 2014, 11:55:28 GMT by Jessica Lee
Stone Temple Consulting released findings of research today that showed indexation of Twitter pages was low in Google search results overall, but that influential Twitter accounts with specific types of tweets were indexed more.
author: Jessica Lee
publisher: Search Engine Watch Blog

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