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Publisher: Search Engine Watch Blog


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SEO Website Audits: Everything You Need to Know
Monday, March 17, 2014, 14:52:50 GMT by Kristine Schachinger
What is a site audit? Why do you need one? What kind of audit do you need? What should you expect in the final report of the person auditing you? Find out in this detailed guide covering everything you need to know about site audits.
author: Kristine Schachinger
publisher: Search Engine Watch Blog

How Brands Can Connect With Teens Using Social Media
Monday, March 17, 2014, 13:02:09 GMT by Allison Peltz
Teenagers can be a fickle group. Brands that win with teens stay ahead of the curve and are present on the platforms where their audience is, delivering stellar and engaging content to connect with them on a one-to-one level. Here are some examples.
author: Allison Peltz
publisher: Search Engine Watch Blog

Google Search Layout Change is Here to Stay, Despite Poor Reviews
Monday, March 17, 2014, 11:01:23 GMT by Jennifer Slegg
A new Google design has now gone live to all users. The new layout changes the font and removes underlines from links, as well as displays the AdWords ads at the top differently. However, the new look has been greeted with poor reviews.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Google Encrypted Search Hits China
Monday, March 17, 2014, 06:49:50 GMT by Jennifer Slegg
While Google users in the U.S. and many other countries have been getting encrypted searches by default, Google has now expanded and begun encrypting web searches conducted by users in China, the Washington Post reported.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?
Sunday, March 16, 2014, 17:00:01 GMT by Jayson DeMers
Thought leadership is about defining your brand, connecting with an audience, and moving the conversation forward. Here's a look at how guest blogging can be one of your best tools for establishing credibility, authority, and thought leadership.
author: Jayson DeMers
publisher: Search Engine Watch Blog

Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014
Friday, March 14, 2014, 21:04:22 GMT by Jessica Lee
eMarketer forecasts ad spend on the desktop to decline $1.4 billion this year. This, due to new data emerging that shows desktop spend only yielded 2 percent growth in 2013, while mobile ad spend grew about 121 percent.
author: Jessica Lee
publisher: Search Engine Watch Blog

The PPC Diagnostic Manual: How to Troubleshoot 3 Common Issues
Friday, March 14, 2014, 14:52:03 GMT by Pauline Jakober
Diagnosing and fixing PPC problems is easier than you may think. Roll up your sleeves and use this troubleshooting manual to guide you through some of the most common problems you'll face in PPC, with steps you can take to fix what's broken.
author: Pauline Jakober
publisher: Search Engine Watch Blog

How Personalizing Websites With Dynamic Content Increases Engagement
Friday, March 14, 2014, 13:01:23 GMT by Judge Graham
Updating your site with new content isn't enough to successfully drive web sales. You have to create dynamic web experiences that quickly encourage customers to convert. Personalizing the content results in a better user experience and higher ROI.
author: Judge Graham
publisher: Search Engine Watch Blog

4 Reasons You Should Start Obsessing About AdWords Quality Score
Friday, March 14, 2014, 13:01:23 GMT by Larry Kim
Your quality score is very important and you'd be crazy to ignore it. Simply put, if you're an AdWords advertiser, improving your quality score should be at the top of your agenda. Here are four reasons why quality scores are so important.
author: Larry Kim
publisher: Search Engine Watch Blog

Majestic SEO Site Explorer Now Integrates With Twitter
Thursday, March 13, 2014, 20:45:26 GMT by Jennifer Slegg
This handy feature makes it easy for you to tweet a snapshot of any website's linking profile, including the Link Profile Chart if it's available. The integration is done through Rich Snippet style semantic markup tailored to the Twitter API.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Matt Cutts Talks Google, Spam & Small Business: Do 'Good Guys' Finish Last in SEO?
Thursday, March 13, 2014, 20:45:26 GMT by Jennifer Slegg
When it comes to ranking in Google search, many webmasters in highly competitive market areas wonder if it's possible to compete against larger sites, especially without using black hat tactics. Google's Matt Cutts says good guys do stand a chance.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

AdWords Changing Video Advertising Options in April
Thursday, March 13, 2014, 18:54:46 GMT by Jessica Lee
The change will take AdWords "TrueView" video viewing from three formats to two: in-stream and in-display. The change will fold in the former third option, in-search viewing, with in-display. All video campaigns will be upgraded starting May 15.
author: Jessica Lee
publisher: Search Engine Watch Blog

You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs
Thursday, March 13, 2014, 14:48:14 GMT by David Cato
Certainly there is much to learn from the likes of BuzzFeed and Upworthy, but what basic tenets should rule your quality assurance process? Here are four important things mid- to large-size companies should know about developing a content strategy.
author: David Cato
publisher: Search Engine Watch Blog

Video Helps Persuade 73% of People to Buy a Product or Service [Survey]
Thursday, March 13, 2014, 14:48:14 GMT by Greg Jarboe
New Animoto survey data shows that video has a positive impact on online purchase decisions and drives brand engagement. Respondents also share what types of videos they want to see more of across industries, products, and services.
author: Greg Jarboe
publisher: Search Engine Watch Blog

Rule the SERPs: Become an Expert
Thursday, March 13, 2014, 10:51:47 GMT by Peter van der Graaf
Promote your messages, not your website. Spread your knowledge using multiple authoritative sites. As a guru on your subject, you're bound to get clients, speaking gigs, interviews, and articles about you. Guest blogging is a great way to the top.
author: Peter van der Graaf
publisher: Search Engine Watch Blog

Google: Sites Penalized for Long-Term Spam Tactics Might Never Recover
Wednesday, March 12, 2014, 20:56:45 GMT by Jennifer Slegg
If you have a website that has been spamming for years, and you're now attempting to clean it up to get back in Google's good graces, you'll find it more difficult, or maybe impossible, to get back into Google's search results.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Moz + Bitly = More Link Data
Wednesday, March 12, 2014, 16:55:17 GMT by Jessica Lee
Popular URL shortener Bitly and search and social software company Moz announced this week they were teaming up to provide Moz users with richer data about links, replacing Moz's current source for tracking content performance: Twitter.
author: Jessica Lee
publisher: Search Engine Watch Blog

4 Ways to Avoid Getting Hit by Negative SEO or New Unnatural Links
Wednesday, March 12, 2014, 14:39:31 GMT by Glenn Gabe
When it comes to unnatural links, companies need to remain vigilant. This post explains four actionable methods for tracking new unnatural links, so businesses can avoid negative SEO attacks, future Penguin hits, and manual actions.
author: Glenn Gabe
publisher: Search Engine Watch Blog

5 Tips for Using Facebook News Feed Ads
Wednesday, March 12, 2014, 14:39:31 GMT by Dan Morris
The native advertising future has arrived - and Facebook, which invented the addictive, engaging, content feed format - isn't about to miss out. As an advertiser, make sure your News Feed ads are making the biggest impact possible with these tips.
author: Dan Morris
publisher: Search Engine Watch Blog

Improve PPC Performance Now: How to Take Advantage of Seasonality
Wednesday, March 12, 2014, 12:53:49 GMT by John Lee
Matching your ad copy and landing pages to the current season, a holiday, or current events will make your ads fresh, relevant, and stand out from competitors. It's also a simple and effective way to boost click-through and conversion rates.
author: John Lee
publisher: Search Engine Watch Blog

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