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Publisher: Search Engine Watch Blog


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5 Kickin' New Google AdWords Features to Try
Wednesday, May 15, 2013, 14:01:31 GMT by Lisa Raehsler
Google AdWords has introduced a whirlwind of updates and new features for advertisers and PPC managers to experiment with, including upgraded sitelinks, new keyword and display planners, ad group mobile bid adjustments and an upgrade center.
author: Lisa Raehsler
publisher: Search Engine Watch Blog

Is Google+ Really a Brand Ghost Town?
Wednesday, May 15, 2013, 12:51:06 GMT by Jennifer Slegg
A new Reuters report claims that Google+ is struggling to attract brands. However, it might not be as dire as the article makes it seem. Why? Because brands that are doing it well, and seemingly doing it right, are in it for the long haul.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Is Google Sucking the Life Out of Your Identity? Are They Alone?
Wednesday, May 15, 2013, 11:45:41 GMT by Doc Sheldon
With Google's Knowledge Graph, Wikipedia's Wikidata and Wolfram|Alpha's database )that supports Siri(, the efforts to make the world understandable to machines are making information on entities and everything about them instantaneously available.
author: Doc Sheldon
publisher: Search Engine Watch Blog

Foundem: Google Should Kill or Radically Change Universal Search Results
Wednesday, May 15, 2013, 05:53:32 GMT by James Dohnert
UK price comparison firm Foundem believes that Google's proposed concessions ignore the basis of Google's monopoly on search. Instead, the concessions focus on minor alterations to Google's "self-serving Universal Search inserts.
author: James Dohnert
publisher: Search Engine Watch Blog

BloomReach Adds 4 New Metrics to Measure Page Quality
Tuesday, May 14, 2013, 20:20:10 GMT by Jessica Lee
BloomReach's "Continuous Quality Management" )CQM( technology scores web pages relative to other pages across the web with similar types of content. It goes beyond just the keywords and looks at all content elements on a page, including the intent.
author: Jessica Lee
publisher: Search Engine Watch Blog

Google Images Easter Egg: Search 'Atari Breakout' to Play Image Breakout Game
Tuesday, May 14, 2013, 16:58:55 GMT by Danny Goodwin
A new Easter egg turns Google Images into a playable classic arcade game with a Google twist. Head to Google Images and type "Atari breakout" to fire up "Image Breakout" and start destroying rows of images by bouncing a ball into them.
author: Danny Goodwin
publisher: Search Engine Watch Blog

Matt Cutts Talks SEO for Google: 9 Things You Should Expect This Summer
Tuesday, May 14, 2013, 15:48:30 GMT by Jennifer Slegg
When it comes to SEO for Google, what should webmasters expect in the next few months? In his latest video, Matt Cutts provides an overview of changes Google is working on, including Penguin 2.0, advertorials, authority, Panda, and more.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Link Data Analysis: A Beginner's Guide
Tuesday, May 14, 2013, 13:53:13 GMT by Julie Joyce
With the amazing amount of link data and number of great tools to analyze your backlink profile, it can get a bit overwhelming. But it doesn't have to be. Here's how to get link data, how to analyze it, and how to quickly see if you have problems.
author: Julie Joyce
publisher: Search Engine Watch Blog

It's Time to Change the SEO Mindset
Tuesday, May 14, 2013, 13:02:55 GMT by David Harry
The whole nature of search has changed drastically. But what isn't entirely clear is how SEO providers have evolved to meet this new reality. The fake-it-til-you-make-it days of "just throw some links at it" are well and truly gone, my friends.
author: David Harry
publisher: Search Engine Watch Blog

3 Mobile Considerations in Retail Paid Search
Tuesday, May 14, 2013, 11:52:29 GMT by Jason Tabeling
You need to be more considerate of the way that consumers are using mobile devices to understand the value of the channel. Desktops and tablets are merging. And you must continue to optimize at the device level as much as possible.
author: Jason Tabeling
publisher: Search Engine Watch Blog

8 Ways to Expand Your Pinterest Presence
Tuesday, May 14, 2013, 09:56:45 GMT by Tony Zito
47 percent of U.S. online consumers have made a purchase based on recommendations from Pinterest. What can marketers do to boost that number and more effectively engage consumers on the site? Here are eight recommendations for success on Pinterest.
author: Tony Zito
publisher: Search Engine Watch Blog

Bing Adds Direct Facebook Interaction to Social Sidebar
Monday, May 13, 2013, 17:50:58 GMT by Thom Craver
You will now be allowed to directly engage with your Facebook friends right from Bing's search results pages. The new tool will allow you to ask questions or provide comments or answers on posts that are relevant to the search.
author: Thom Craver
publisher: Search Engine Watch Blog

SEO Book Gives Readers a Visual Step-by-Step Marketing Blueprint
Monday, May 13, 2013, 16:10:22 GMT by Thom Craver
"Search Engine Optimization: The One Visual SEO Book You'll Really Ever Need" )Third Edition( by Kristopher Jones is out now and covers everything from SEO basics to technical, social, and local search. Learn how you can win your own signed copy.
author: Thom Craver
publisher: Search Engine Watch Blog

Key Factors to Effective Competitive Analysis as a Small Business
Monday, May 13, 2013, 14:00:26 GMT by Suren Ter-Saakov
Espionage has benefits, especially for a small business trying to compete with the big boys. Using competitive analysis and PPC will give you a leg up on what the competition is doing and ultimately make your marketing plans easier from the get-go.
author: Suren Ter-Saakov
publisher: Search Engine Watch Blog

How Much Should You Spend on SEO Services?
Monday, May 13, 2013, 12:50:01 GMT by Jayson DeMers
For most businesses, SEO provides the highest ROI of all marketing investments. As long as you choose a quality SEO agency, your decision will lead to incredible amounts of revenue. Here's everything you need to know to help make your decision.
author: Jayson DeMers
publisher: Search Engine Watch Blog

19 New Filter Fields Available in Google Analytics
Monday, May 13, 2013, 11:44:36 GMT by Thom Craver
You can now filter your traffic data more granularly in Google Analytics. Google has introduced several new filters to help you take a deeper dive into analytics in the areas of mobile, social, content and traffic, audience/users, and ecommerce.
author: Thom Craver
publisher: Search Engine Watch Blog

Klout Expert Answers Go to Top of Bing's Search Results
Monday, May 13, 2013, 09:48:52 GMT by Jessica Lee
As part of a Klout and Bing partnership, answers from Klout's new Q&A feature, "Klout Experts," will be placed on Page 1 of Bing's search results for certain queries. Klout says its taking measures to ensure it doesn't become a content farm.
author: Jessica Lee
publisher: Search Engine Watch Blog

Nonprofit Marketing: A Quick Start Guide to Fundraising
Sunday, May 12, 2013, 16:42:37 GMT by Chuck Price
There are dozens of great charities begging for the kind of help a digital marketer can provide. When choosing a charity, find something you're passionate about. Here's how to create a fun event to support your charity while holding down costs.
author: Chuck Price
publisher: Search Engine Watch Blog

Mother's Day 2013 Interactive Google Doodle Lets You Craft 27 Cards
Sunday, May 12, 2013, 04:53:21 GMT by Jessica Lee
Ever wanted to craft art on Google's homepage? Today is your lucky day. Google celebrates Mother's Day 2013 with an extravagant interactive Doodle that lets you craft, print, and share a total of 27 different logos thanks to a card-building machine.
author: Jessica Lee
publisher: Search Engine Watch Blog

Matt Cutts: Google Penguin 2.0 Coming in 'Next Few Weeks'
Friday, May 10, 2013, 20:21:59 GMT by Danny Goodwin
There has been much speculation this week about some kind of major Google update. Google Penguin 2.0 was not the blame. But you can expect the next Penguin update in the next few weeks, Google's Distinguished Engineer Matt Cutts has confirmed.
author: Danny Goodwin
publisher: Search Engine Watch Blog

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