Result 181 - 200 of about 3990
How to Speak Geek at SES Toronto 2010
One of the hottest sessions at SES Toronto 2010 was "Speaking Geek: How Marketers Can Work with Web Developers to Achieve Business Goals." Click to read the rest of this post.
author: Greg Jarboe
publisher: Search Engine Watch Blog
Search Engine Watch Labs Are New to SES San Francisco for Connected Marketing Week
One of the many new sessions at SES San Francisco , which will be part of Connected Marketing Week August 16-20, is a series of Search Engine Watch Labs. These intensive two-hour sessions expand upon the very popular SES site clinics. Click to read the rest of this post.
author: Greg Jarboe
publisher: Search Engine Watch Blog
Three Myths On U.S. TV & Web Usage: Simultaneousness, Cord-Cutting, GenY [Study]
TV, video, iPads and all... we're undoubtedly in an interactive age. Fine, that's a given. How about those trends that seem to obsess marketers? Nielsen says that nearly 40% of people use TV and the web simultaneously each week in the U.S.... Marketers are running for that population. But what about the 'cord-cutting' phenomenon? And speaking of cutting cord )two words, this time(, what do we know about the watching habits of Generation Y and its likely impact on consumption?.
author: Liva Judic
publisher: Search Engine Watch Blog
Google To Launch Newspass Paywall [Report]
Google has the blogosphere and the media buzzing after a report from Italian daily La Repubblica announced that the company is readying to launch a paid content format to be called "Newspass" by year end. Click to read the rest of this post.
author: Liva Judic
publisher: Search Engine Watch Blog
Search Seen As Biggest Single Winner Of U.S. Online Ad Spend In 2010 [Study]
U.S. online ads spending will reach $25.1 billion this year, with search being the single biggest category and social media marketing taking over from display media, according to eMarketer's latest report. Click to read the rest of this post.
author: Liva Judic
publisher: Search Engine Watch Blog
Search Agency Update - What Are Companies Up To?
Bits and bobs to keep up with search agency news: Magnetic, Kenshoo, WebVisible, Covario, BLiNQ, Ace Metrix and BrightRoll. Click to read the rest of this post.
author: Liva Judic
publisher: Search Engine Watch Blog
Boston Globe Adopts Open-Source Neighborhood News Mapping Platform OpenBlock
The Boston globe is among the early adopters of OpenBlock, an open-source platform that offers news organizations the possibility to display local news data on clickable neighborhood maps. The newspaper's move is part of a wider initiative worth a total $450K launched by the Knight Foundation, announced at the MIT earlier today. Click to read the rest of this post.
author: Liva Judic
publisher: Search Engine Watch Blog
Google Commerce Search 2.0 Means On-The-Fly Customization For Shoppers And Retailers Delight
A week to the day after releasing its new AdWords Analyze Competitors feature, Google is once again launching a new tool - Google Commerce Search 2.0., the newest version of its tailor-made search engine for retailers. Click to read the rest of this post.
author: Liva Judic
publisher: Search Engine Watch Blog
AOL Dumps Bebo For Reported $10 Million
AOL has confirmed in an SEC filing this morning that it has sold its ailing social site Bebo to digital media investors Criterion Capital Partners . Although the value of the deal was not disclosed, reports have the price tag at a mere $10 million although AOL had forked out a hefty $850 million to acquire the company in March 2008. Click to read the rest of this post.
author: Liva Judic
publisher: Search Engine Watch Blog
Gulf Oil Spill Tracker Called 'Biggest Online Video of the Year'
At the OMMA Video event this week, MediaPost columnist Steve Smith called the Gulf Oil Spill Tracker created by PBS NewsHour the "biggest online video of the year." He added, ""There is no better example of the power that online video has." Click to read the rest of this post.
author: Greg Jarboe
publisher: Search Engine Watch Blog
AdWords Now Tells Advertisers About Competitors' Performance
Google Adwords is firing up a new tool, Analyze Competition , designed for advertisers to measure how their campaign performs compared to competition. So now instead of solely having their own metrics, advertisers can look at their campaign ROIs within the landscape of relevant/similar keyword categories. That easy. Really. Click to read the rest of this post.
author: Liva Judic
publisher: Search Engine Watch Blog
The New York Times Ranks as Top Online Newspaper According to comScore
comScore today released a report of the top U.S. online newspaper groups based on the comScore Media Metrix service. The newspaper category represents the first site category for which each of the top ten ranked entities has transitioned to the comScore Media Metrix 360 )Unified Digital Measurement( methodology. Click to read the rest of this post.
author: Greg Jarboe
publisher: Search Engine Watch Blog
A Different Perspective from OMMA Video
I was a keynote speaker at OMMA Video yesterday in New York. If you want to watch the 20-minute keynote, it is available on USTREAM . Click to read the rest of this post.
author: Greg Jarboe
publisher: Search Engine Watch Blog
Facebook Is A Major Video Ad Player And Zynga Its Secret Weapon
Facebook is turning out to be a major video destination although it's not what the social site is best known for. Indeed, don't be fooled. Facebook's video ads performance is putting to shame other channels. The secret? Social games' virtual currencies - and yes, inevitably, Zynga. Click to read the rest of this post.
author: Liva Judic
publisher: Search Engine Watch Blog
Zynga To Boost Asian Presence With $147 mln Investment From Softbank
Social gaming platform Zynga is reported to have raised $147 million )13.5 billion yen( from Japanese telecommunication and media group Softbank to fund its expansion in Asia, the region that is widely tapped to be the market with greatest potential in the foreseeable future. "Connecting the world through games," Zynga is really living up to its name. Read on. Click to read the rest of this post.
author: Liva Judic
publisher: Search Engine Watch Blog
Twitter 'Places' Bold Move Towards Paid Search With Foursquare, Gowalla, Localeze, TomTom Ties
Twitter launched its 'Places' feature, pulling together local check-in services Foursquare and Gowalla , and meshing them in with data from local search firm Localeze and global navigation solutions provider TomTom . The move was announced by Twitter's Othman Laraki on the company's blog as part of the company's plans to contextualize tweets. Read on. Click to read the rest of this post.
author: Liva Judic
publisher: Search Engine Watch Blog
Incisive Media's ClickZ Launches "Connected Marketing Week" in San Francisco, August 16-20, 2010
Incisive Media's ClickZ is launching " Connected Marketing Week " on August 16-20, 2010 at the Moscone Center in San Francisco. Click to read the rest of this post.
author: Greg Jarboe
publisher: Search Engine Watch Blog
Google vs Bing On Maps And User-Content Overlays
Last week, we shared with you a whole batch of news both on the part of Google ) Caffeine , Gmail chat and more ( and Bing ) CashBack , Safari, maps and social results among other novelties( as we reported on their ongoing competition to woo Apple. Both search engines had issued news on their Maps features but news kept pouring in on those apps as the week came to a close. Here's what you need to know. Click to read the rest of this post.
author: Liva Judic
publisher: Search Engine Watch Blog
Yahoo, Microsoft U.S. Search Market Shares Grew Fastest in May - comScore
There is no doubt at this point that Google remains the #1 engine for core search in the U.S. as comScore reported in its May qSearch analysis but the search giant has been losing pace while Yahoo and Microsoft recorded increases in their market shares compared to figures from the previous month. Click to read the rest of this post.
author: Liva Judic
publisher: Search Engine Watch Blog
Online Reputation Management Case Studies: BP Oil Spill, Toyota Recall, and Goldman Sachs Fraud Charges
Two years ago, I wrote " Online Reputation Management Requires Cabinet War Rooms ." In the post, I asked, "Is your company prepared for the inevitable crisis to come?" Today, one of the most important lessons learned from the BP oil spill, Toyota recall, and Goldman Sachs fraud charges is just how few companies are prepared for a crisis. Click to read the rest of this post.
author: Greg Jarboe
publisher: Search Engine Watch Blog
|