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Publisher: Search Engine Watch Blog


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Google Testing In-Store Conversions Tied to AdWords Ads
Tuesday, April 15, 2014, 19:34:22 GMT by Jessica Lee
Google is testing a way to effectively bridge the gap between online activity and in-store purchases. Google has reportedly launched a pilot program with six advertisers dubbed "In-Store Attribution Transaction Reporting in AdWords.
author: Jessica Lee
publisher: Search Engine Watch Blog

Google & Bing Now Showing LinkedIn Rich Snippets
Tuesday, April 15, 2014, 19:34:22 GMT by Jennifer Slegg
When you search Google or Bing for a well-known person combined with the word LinkedIn, that person's LinkedIn result will also feature rich snippet data containing their job title, where they work, and their location.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan
Tuesday, April 15, 2014, 17:28:35 GMT by Melanie White
Following the success of the inaugural ClickZ Live New York digital marketing and advertising conference, we bid a fond farewell to Mike Grehan, group publishing director of ClickZ, Search Engine Watch, and ClickZ Live.
author: Melanie White
publisher: Search Engine Watch Blog

Google Analytics Starts Diagnosing Your Tracking Code For Errors
Tuesday, April 15, 2014, 17:28:35 GMT by Thom Craver
To help you determine which pages have botched tracking code or conflicts in filters, Google's Analytics Diagnostics will "frequently" scan your site to identify issues with tagging, account configurations, tracking code, and reporting data.
author: Thom Craver
publisher: Search Engine Watch Blog

What is SEM? Depends on Who You Ask
Tuesday, April 15, 2014, 15:27:46 GMT by Rebecca Murtagh
Early on, search engine marketing )SEM( was originally defined as the umbrella under which both paid and organic search would fall. Over the years, however, "search engine marketing" has come to mean different things, depending on who you ask.
author: Rebecca Murtagh
publisher: Search Engine Watch Blog

4 Keyword Strategies for Squeezing Performance From Broad Match
Tuesday, April 15, 2014, 13:37:05 GMT by John Gagnon
Learn the latest Bing Ads broad match data, as well as how to use negative keyword lists to save yourself time and money; refine by intent, brand, or key product attributes; prevent "click bleed" between ad groups; and find new exact match terms.
author: John Gagnon
publisher: Search Engine Watch Blog

You Can Now Link Your Google AdWords & Analytics Properties in Bulk
Tuesday, April 15, 2014, 13:37:05 GMT by Thom Craver
Google Analytics announced new bulk linking" process to allow users to link multiple Analytics and AdWords account using a simplified interface. You merely need to check a box next the accounts you want to link and go.
author: Thom Craver
publisher: Search Engine Watch Blog

'Let Me Google That For You' Bill Introduced to U.S. Senate
Monday, April 14, 2014, 21:30:53 GMT by Chris Merriman
The bill, sponsored by Senators Tom Coburn and Claire McCaskill, has the purpose "To streamline the collection and distribution of government information" and proposes that the government prioritize searching for information via the Internet.
author: Chris Merriman
publisher: Search Engine Watch Blog

Yahoo's Yelp Partnership Wipes Out Old Local Business Reviews
Monday, April 14, 2014, 21:30:53 GMT by Jennifer Slegg
The Yahoo-Yelp local search deal seemed like a good idea at the time. But what many Yahoo Local users are discovering is that with the Yelp changeover, those businesses have lost years worth of reviews in favor of a single Yelp review.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift
Monday, April 14, 2014, 19:25:06 GMT by Jessica Lee
Marketing is more complex today than ever. More data means more choices and more ways to interpret success. In the age of keyword ")not provided(," SEO technology company gShift says it's working hard to help marketers to bridge the gap.
author: Jessica Lee
publisher: Search Engine Watch Blog

New Facebook Test: Popular Pages In Your Area
Monday, April 14, 2014, 17:24:19 GMT by Jennifer Slegg
Facebook is testing a new feature called "Popular Pages in Your Area". The new section is located to the right of the News Feed beneath the Trending feature, which displays news results that Facebook's algorithms believe users will be interested in.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

SEO, Your Website & You: 5 Myths & 10 Tips
Monday, April 14, 2014, 15:33:38 GMT by Kristine Schachinger
You can still easily find many irrelevant, misplaced, or simply erroneous bits of information about SEO. Here are five that need to die really horrible deaths. On the flipside, don't miss out on these 10 SEO opportunities that really matter.
author: Kristine Schachinger
publisher: Search Engine Watch Blog

Search Ad Revenues Hit $18.4 Billion in 2013 [Report]
Monday, April 14, 2014, 13:32:51 GMT by Danny Goodwin
Search ad revenues continued to rise in 2013. The record-breaking revenues last year totaled $18.4 billion, accounting for 43 percent of all Internet revenue, compared to $16.9 billion and 46 percent in 2012, according to the latest IAB report.
author: Danny Goodwin
publisher: Search Engine Watch Blog

Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares
Monday, April 14, 2014, 07:20:30 GMT by Jennifer Slegg
Facebook is planning to crack down on these calls to action, calling the practice "like-baiting." Now, if a business or website asks for likes, shares, or comments, it will be much less likely that Facebook will show the post in users' News Feeds.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

4 Ways to Make Your Blog Stand Out from the Pack
Sunday, April 13, 2014, 17:30:22 GMT by Jayson DeMers
Your blog should be your medium through which you build brand awareness, authority, credibility, and trust. It should drive traffic, leads, and sales. Here's how to get competitive, outshine your competitors, and spice things up for your readers.
author: Jayson DeMers
publisher: Search Engine Watch Blog

Google Supports New Schema for Multiple Business Phone Numbers
Sunday, April 13, 2014, 15:24:37 GMT by Search Engine Watch Blog
If you haven't been using any rich markup schema on your website, you're missing out on some opportunities for search engines to better semantically understand your website. At the very minimum, most site should use authorship markup. Site owner.
author: Search Engine Watch Blog
publisher: Search Engine Watch Blog

Mobile Search Advertising Grows in Q1: 8% in U.S., 135% Globally
Friday, April 11, 2014, 17:27:36 GMT by Jessica Lee
Two reports released with Q1 data from Covario and IgnitionOne look at global and U.S. search data year-over-year and quarter-over-quarter to paint a picture of mobile ad spend, click-through rate, cost per click, and more.
author: Jessica Lee
publisher: Search Engine Watch Blog

Google's Matt Cutts on SEO: A Retrospective )2011-2013(
Friday, April 11, 2014, 15:41:56 GMT by Dave Davies
Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2013 were nothing short of tumultuous for the search industry. And as the voice and face of Google, Matt Cutts felt the wrath of angry webmasters and marketers.
author: Dave Davies
publisher: Search Engine Watch Blog

Google's Matt Cutts on SEO: A Retrospective )2006-2010(
Friday, April 11, 2014, 15:41:56 GMT by Dave Davies
Welcome to the years of paid links. link bait, Caffeine, Google bombs, and page speed as a ranking factor. By this point, Google's Matt Cutts had plenty important things to teach us all about the evolving landscape of search and SEO.
author: Dave Davies
publisher: Search Engine Watch Blog

Google's Matt Cutts on SEO: A Retrospective )2000-2005(
Friday, April 11, 2014, 15:41:56 GMT by Dave Davies
For years, Matt Cutts has been the face of Google, addressing various search quality and optimization issues. Most webmasters and search marketers pay close attention when he speaks. Here are some of Cutts' most notable moments from 2000-2005.
author: Dave Davies
publisher: Search Engine Watch Blog

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