We're approaching the end of Day 2 here at SES San Francisco, and it's almost time to don your hat for tonight's Black Hat, White Hat event. But hold your horses - we've got one more session to go. Bryan Eisenberg is back to moderate speakers: Nitin Mangtani )Google(, Noran El-Shinnawy )Acquisio(, Lee Cohen )Become, Inc(, and John Federman )Searchandise Commerce(. Click to read the rest of this post.

As I mentioned last month, on of the big stories at SES San Francisco is the Microsoft Yahoo! Search Alliance, aka MicroHoo . Click to read the rest of this post.

This is a live blog post by guest blogger, Imelda Khoo. Imelda is the E-Marketing Manager at Tektronix, responsible for global SEO, PPC and social media. Imelda blogs at SEM Booty and is also on Twitter @imeldak Twitter and automation, eh? Hmmm... Sounds like milk and orange juice to me. Lovely Matt McGowan will be moderating speakers, Tracy Falke )Freestyle Interactive(, Paul Madden )Crea8 New Media(, and Jeff Pulver . I'm sitting here as a skeptic, so prove me wrong people.

This is a live blog post by guest blogger, Imelda Khoo. Imelda is the E-Marketing Manager at Tektronix, responsible for global SEO, PPC and social media. Imelda blogs at SEM Booty and is also on Twitter @imeldak How's everyone holding up? Keep those eyes peeled and your concentration pumping as we move into a beefed up session with a bunch of CEOs. Smooth operator and fellow Brit, Mike Greham will be moderating for Covario's Russ Mann , Conductor's Seth Besmertnik ,

This is a live blog post by guest blogger, Imelda Khoo. Imelda is the E-Marketing Manager at Tektronix, responsible for global SEO, PPC and social media. Imelda blogs at SEM Booty and is also on Twitter @imeldak Good morning party animals. It's Day 2 here at SES San Francisco, and if Day 1 is anything to go by, Day 2 is going to be a blinder. So grab your coffee and let's go. First up we have moderator, Jeff Ferguson )Local.com(, with speakers Sacha Berlik )mexad(,

Covario , the provider of interactive marketing analytics , unwrapped for us here at SES San Francisco the latest upgrade to its SEO deployment tool, the Covario Organic Search Optimizer . Click to read the rest of this post.

Google AdWords has launched Enhanced CPC , an automated bidding feature that allows marketers to maximize conversions by adjusting their CPC automatically based on their track records of conversion. Click to read the rest of this post.

The opening keynote by Jeff Hayzlett, the bestselling author, and former Koday CMO, pulled no punches at SES San Francisco . Which isn't surprising, considering that the celebrity CMO is also cowboy - literally. Click to read the rest of this post.

This is a live blog post by guest blogger, Imelda Khoo. Imelda is the E-Marketing Manager at Tektronix, responsible for global SEO, PPC and social media. Imelda blogs at SEM Booty and is also on Twitter @imeldak Are you still with me, or have you run off for cocktails? Don't sneak away just yet. We've got Mr. Greg Jarboe moderating a beautiful panel of speakers: Rand Fishkin )SEOmoz(, Heather Lloyd-Martin )SuccessWorks(, Michael DeHaven )Bazaarvoice(, and Wendi Sturgis )Yahoo!

This is a live blog post by guest blogger, Imelda Khoo. Imelda is the E-Marketing Manager at Tektronix, responsible for global SEO, PPC and social media. Imelda blogs at SEM Booty and is also on Twitter @imeldak It's time to get down and dirty... with data. We have Bryan Eisenberg moderating this session, and you will respect his authority. The speaker line-up is just as impressive: aimClear's Marty Weintraub , ROI Lab's Tami Dalley , and SiteLogic's founder Matthew Bailey .

This is a live blog post by guest blogger, Imelda Khoo. Imelda is the E-Marketing Manager at Tektronix, responsible for global SEO, PPC and social media. Imelda blogs at SEM Booty and is also on Twitter @imeldak Has everyone recovered from lunch? If not, don't fall asleep quite yet. Next up, we've got John Marshall who is always on the quest for meaningful numbers. He's also British )just saying(.

This is a live blog post by guest blogger, Imelda Khoo. Imelda is the E-Marketing Manager at Tektronix, responsible for global SEO, PPC and social media. Imelda blogs at SEM Booty and is also on Twitter @imeldak Hi, everyone. My name is Imelda and over the next few days, I'm going to be live blogging from SES San Francisco for my friends here at Search Engine Watch. If you see a short, young)ish(, Asian-looking chick, that speaks with a British accent,

Marin Software today announced advanced applications for Facebook Advertising at SES San Francisco . Marin Search Marketer now offers advertisers and agencies the ability to manage Facebook Ads alongside paid search programs on Google, Yahoo!, and Bing. Click to read the rest of this post.

I mentioned 10 days ago that one of the reasons why senior executives attend their industry's most important events is to " see new products ." Well, Yield Software will be exhibiting a new product at SES San Francisco that you might want to see. Click to read the rest of this post.

Whilst connecting with new and friendly Twitter users, I just noticed a new section entitled 'You both follow'. Click to read the rest of this post.

The term "search-engine friendly design" has always been misunderstood by many people: usability professionals, web designers/developers, information architects, advertisers, and even search engine marketers. If you look at this phrase at face value, it seems to mean designing a website for search engines. Click to read the rest of this post.

Twitter is also boosting its mobile interaction but mostly the news mobilizing attention on the chirpy company is the launch of its own Twitter button and the impact of it on Tweetmeme. Click to read the rest of this post.

Google is beefing up its mobile features with two launches. Click to read the rest of this post.

Affective Interfaces )AI( is a startup with a powerful emotional recognition technology that can support marketers and brands in their go-to-market strategies. It provides insight and analytics into the emotional response of prospective users/ consumers to future products, campaigns,... that they want to test. CEO Jai Haissmann walked us through the technology. Click to read the rest of this post.

Among the sessions that you'll want to check out at SES San Francisco next week is "Introduction to Remarketing." I know, I know. Marketing is hard enough and now you need to get your arms around remarketing. Click to read the rest of this post.