Publisher: Search Engine Watch Blog

Result 21 - 40 of about 1246

The hidden social media dangers for all businesses
Monday, January 25, 2016, 11:41:18 GMT by Roger Rogerson
Everyone is telling you to use social media - but who's telling you to be careful? Despite what some may suggest, social media is not all that new. As far as I'm concerned, it's old - very old. News groups, email boards, forums, shout-out and guest boxes, rating, review and comment systems etc. You can see where today's social media originates from. And yet, despite it maturing slowly over time, and having plenty of users and uses,
author: Roger Rogerson
publisher: Search Engine Watch Blog

Seven of the most interesting SEM news stories of the week
Friday, January 22, 2016, 11:39:45 GMT by Christopher Ratcliff
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week: Google begins experimenting with its PLAs, there are some stats on ad spend, we answer "what is the most trusted media source?" (I'll give you one guess) and there's a very tenuous time-frame for when Penguin is arriving.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

SEO basics: 22 essentials you need for optimizing your site
Thursday, January 21, 2016, 14:01:41 GMT by Christopher Ratcliff
Here we'll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding. One of our most popular articles of all time is a post entitled SEO Basics: 8 Essentials When Optimizing Your Site . It still does the business for us in terms of traffic, however it was first published in April 2013,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Google shows personal data within search results, tests 'recent purchases' feature
Thursday, January 21, 2016, 10:25:19 GMT by Chris Lake
Earlier today, while signed in to Gmail, I stumbled upon what appears to be a new test from Google. Some say it's a little bit creepy. I think it's the natural evolution of Google Now. I typed in 'capsule' to take a look at the CRM tool, and Google served up the following personalised content unit: As you can see, I've been buying coffee capsules recently.
author: Chris Lake
publisher: Search Engine Watch Blog

How to plan and create evergreen content
Wednesday, January 20, 2016, 17:34:10 GMT by Graham Charlton
Last week I looked at the potential of evergreen content for SEO purposes , showing how it can work over time. This time I'll look at how to plan and create content like this, where to find ideas, and the different formats you can use. Planning and idea generation Ideas for content come from a range of sources,
author: Graham Charlton
publisher: Search Engine Watch Blog

Which UK domains gained the highest increase in Google visibility?
Wednesday, January 20, 2016, 17:34:10 GMT by Christopher Ratcliff
In a topsy-turvy year for SEM that saw 'mobilegeddon', the rise of machine learning, a shift towards the user experience and the dominance of the Knowledge Graph, let's see who the eventual winners were in 2015. IndexWatch has just published its annual visibility index showing which domains were the most successful in riding out the various algorithm storms. Here are the top five: 1) Quora.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Google doubles down on Product Listings Ads with expandable mega layout
Wednesday, January 20, 2016, 17:34:10 GMT by Chris Lake
Our eagle-eyed friends over at ChannelAdviser spotted a test that Google is conducting, which allows the user to expand the PLAs shown for any given search query. The new interface includes an arrow icon in the bottom right corner of the product display panel. Click on it and the amount of listings shown will at least double. Here's what it looks like: If this test is rolled out as a new feature,
author: Chris Lake
publisher: Search Engine Watch Blog

Does native advertising really work?
Thursday, January 14, 2016, 14:55:31 GMT by Christopher Ratcliff
I'll lay out my stall straight away, I don't particularly like native advertising. However, I'm seeing this as an exercise in trying to dispel my own confirmation bias.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Competition time: win tickets to Connect, our two day search event
Thursday, January 14, 2016, 11:34:17 GMT by Christopher Ratcliff
Search Engine Watch has launched a brand new search event, Connect, taking place on the beach during 4-5 February 2016 at the Ritz-Carlton Key Biscayne in Miami.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

What do you need to know about 'responsive content marketing'?
Wednesday, January 13, 2016, 15:52:08 GMT by Gerald Murphy
Content itself will soon be responsive . Text will actually change depending upon the device. Content will adjust automatically just as a responsive website would adjust to the device it is being displayed on.
author: Gerald Murphy
publisher: Search Engine Watch Blog

Why companies create content - Part one: to create and change perception
Wednesday, January 13, 2016, 12:20:49 GMT by Danny Chadburn
There's a lot written about how to plan, publish and promote content, but much less on the reasons for doing so in the first place.
author: Danny Chadburn
publisher: Search Engine Watch Blog

Google integrates Panda into the core ranking algorithm
Tuesday, January 12, 2016, 15:23:25 GMT by Chris Lake
Google has made Panda part of its core ranking algorithm, meaning that it will be paying more attention to site quality signals than ever before.
author: Chris Lake
publisher: Search Engine Watch Blog

US display ad spend will overtake search ad spend in 2016... wait, what?
Tuesday, January 12, 2016, 15:23:25 GMT by Christopher Ratcliff
In news that will possibly contradict what you assumed about display advertising, in 2016, digital display ad spending will surpass search ad spending in the US for the first time ever.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Should you be paying more attention to DuckDuckGo?
Tuesday, January 12, 2016, 13:02:35 GMT by Jason Tabeling
I took a look at some of our own client's data points to see how this search engine was performing and provide my own point of view.
author: Jason Tabeling
publisher: Search Engine Watch Blog

International domain structures and SEO: what works best?
Monday, January 11, 2016, 14:14:21 GMT by Graham Charlton
Businesses with multiple sites across different countries have a number of decisions to make on how they structure their various sites. But what are the advantages and disadvantages of each approach? In this post we'll look at the different approaches using selected major corporations to show what type of domain structure strategy they use across their family of international sites.
author: Graham Charlton
publisher: Search Engine Watch Blog

Three off-the-beaten-path ideas that PPC pros should think about in 2016
Monday, January 11, 2016, 12:43:47 GMT by Pauline Jakober
Here I'll be showing you three areas you may not be thinking about, that ultimately impact your customer's journey - even though they're a little off the beaten path.
author: Pauline Jakober
publisher: Search Engine Watch Blog

Q&A: Avinash Kaushik - a Connect sneak preview
Friday, January 8, 2016, 13:08:16 GMT by Christopher Ratcliff
We are honoured to welcome Avinash to speak at our brand new search event Connect, taking place on the 4-5 February 2016 at the Ritz-Carlton Key Biscayne in Miami.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

The importance of relatability in social media marketing
Thursday, January 7, 2016, 14:20:07 GMT by Adam Stetzer
Do you own a small business? If so, you've likely been told by a marketer, a customer or even a relative that you need a presence on whatever social media site is flavor-of-the-month.
author: Adam Stetzer
publisher: Search Engine Watch Blog

The power of evergreen content for SEO
Thursday, January 7, 2016, 13:04:39 GMT by Graham Charlton
In this post I'll explain what evergreen content is, look at some examples and stats from Search Engine Watch, and demonstrate how the creation of evergreen content can reward the extra effort required.
author: Graham Charlton
publisher: Search Engine Watch Blog

What do you need to know about Voice Search?
Wednesday, January 6, 2016, 14:16:28 GMT by Christopher Ratcliff
In the last six years of owning a smartphone and all of its intrinsic technical bells and whistles, I have used its voice recognition software only once. This was a request to Siri to, "Open the pod bay doors HAL.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

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