Publisher: Search Engine Watch Blog

Result 21 - 40 of about 1090

What is game theory and can it be applied to PPC marketing?
Tuesday, August 16, 2016, 14:52:26 GMT by Larry Kim
1-800 Contacts is in trouble because it was applying game theory to improve their PPC results. The contact lens company allegedly struck deals that prevented rivals from bidding on PPC ads on Google and Bing using their trademarked terms and variants. According to the FTC complaint : "Beginning in 2004,
author: Larry Kim
publisher: Search Engine Watch Blog

Five common website redesign and rebranding mistakes to avoid
Tuesday, August 16, 2016, 13:31:58 GMT by Rhys Davies
Far too often I see brands migrating over to a new web design or new domain name without considering their current SEO standing, and therefore completely undermining all their previous efforts which helped them become an authority figure in their industry. There is a lot of pre-planning and execution needed from an SEO perspective to ensure a website retains the keyword rankings and organic traffic you have built up in the past. Using the SearchMetrics compare tool,
author: Rhys Davies
publisher: Search Engine Watch Blog

Q&A: ESPforMe's Scott Rummler on how the future of search may all be in your mind
Tuesday, August 16, 2016, 11:46:18 GMT by Christopher Ratcliff
What do you imagine is the future of search? Voice ' for sure. Machine learning alogrithms ' certainly. Super-intelligent personal assistants that know your next move before you make it' probably. But what about search powered by your own brainwaves? Surprisingly, that may not be as far-fetched as it sounds. I recently caught up with Scott Rummler the creator of the world's first web-based brainwave application, ESPforMe .
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Facebook's Lookalike Audiences for ecommerce: segment before you build
Monday, August 15, 2016, 14:28:43 GMT by Sana Ansari
One of the most efficient types of targeting in Facebook (second to retargeting, of course) is lookalike audience targeting. Lookalike targeting is basically a targeting type that allows you to use first party data (e.g. customer lists, remarketing lists, etc.) as a seed audience to find new users with very similar characteristics, behaviors, and traits. It's applicable for all business models (B2B, B2C, EDU, etc.), but in this post,
author: Sana Ansari
publisher: Search Engine Watch Blog

Online-only retailers are growing faster than multichannels
Monday, August 15, 2016, 14:13:38 GMT by Graham Charlton
New research show a disparity in sales growth between pure-play online retailers and their multichannel counterparts. IMRG stats show that between January and June this year, while multichannel retailers (those with a high street/store presence) grew sales by 9.5%, the figure was 24.8% for online-only (defined as those with at least 80% of sales coming from online channels). The stats That said,
author: Graham Charlton
publisher: Search Engine Watch Blog

Seven tools to help build relationships and increase your sales
Monday, August 15, 2016, 11:52:48 GMT by Ann Smarty
The sales process is all about nurturing long-term relationship s and building trust, and luckily there are some great tools to help! There is no magic spell for better sales, no matter how much we wish there were. Likewise there is no special set of words, prospect investigation device, or rated handshake that is going to get someone to buy your products. Good old connections are pretty much all you have to go on. That includes relationship building ,
author: Ann Smarty
publisher: Search Engine Watch Blog

How content marketers and SEO experts can optimize for RankBrain
Monday, August 15, 2016, 11:22:37 GMT by Nikolay Stoyanov
Around October 2015, Google announced it would be using artificial intelligence to help deliver its search results. This machine-learning AI system is called RankBrain . Since RankBrain uses machine-learning AI, it learns by itself, consuming web pages and search queries by the second with the intent of delivering the best and most relevant results to users. You need to understand that this is an addition to Google's algorithm and not an algorithm update such as Hummingbird,
author: Nikolay Stoyanov
publisher: Search Engine Watch Blog

Five most important search marketing news stories of the week
Friday, August 12, 2016, 12:42:34 GMT by Christopher Ratcliff
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have possible bad news for AMP users and good news for AdWords customers who are tired of its UI. Facebook begins thwarting ad blockers As Al Roberts reported this week, Facebook has announced that it's changing its desktop ads to thwart ad blocking software. For those who wish to complain about the amount of ads on Facebook, Andrew Bosworth,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Peer content: when marketing meets care
Friday, August 12, 2016, 12:12:23 GMT by Dave Evans
Marketing and customer care intersect at peer content, which results in more interaction on social. Something that too many marketers treat and measure like TV. As I listened to various presenters at a recent conference in New York, one striking observation jumped out at me: the unanswered demand for scalable engagement built on peer versus brand content. As further evidence of the developing connection between marketing and care,
author: Dave Evans
publisher: Search Engine Watch Blog

Quiz: Can you decipher these 25 marketing and business buzzwords?
Friday, August 12, 2016, 09:51:34 GMT by Christopher Ratcliff
The major problem with marketing and business jargon is that the majority of the people who use it, aren't necessarily using it correctly' "Watch me pivot this burrito right into my wheelhouse." "Sir, you have a call on line one." "Put them on hold, this is mission-critical synergy right here." "Oh god, I work for a monster." "Excuse me?" "I said, I'll fetch you a napkin.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Facebook begins thwarting ad blockers
Thursday, August 11, 2016, 15:04:32 GMT by Al Roberts
Although Facebook now generates upwards of 80% of its revenue from mobile ads, the world's largest social network isn't waving the white flag on desktop ad blocking . Yesterday, it announced that it's changing the way it delivers desktop ads in an effort to thwart ad blocking software. Andrew Bosworth, Facebook's Ads & Business Platform VP, didn't mince words, telling the Wall Street Journal, "Facebook is ad-supported.
author: Al Roberts
publisher: Search Engine Watch Blog

55% don't recognise paid ads in Google SERPS: stats
Thursday, August 11, 2016, 13:59:09 GMT by Graham Charlton
55% of searchers don't know which links in the SERPs are PPC ads, according to a new survey. I covered this topic back in April, using data from an Ofcom report which found that up to 50% of users shown a SERP screenshot could not identify paid ads . The article also mentioned data from Varn, which found that, of the 1,010 Uk internet users who were asked the question below, 50.6% couldn't identify which links were ads: The survey above came from February this year,
author: Graham Charlton
publisher: Search Engine Watch Blog

Five ways to quantify relevance in content marketing
Thursday, August 11, 2016, 12:43:40 GMT by Michael Hewitt
Relevancy, relevancy, relevancy; it's the mantra of digital marketers around the world. But when it comes to content marketing , how do you quantify this? Can you determine just how relevant you are, and how you can improve it? Relevancy is now a critical element in search marketing, but understanding and quantifying that relevancy is no easy task.
author: Michael Hewitt
publisher: Search Engine Watch Blog

11 SEO myths to forget in 2016
Thursday, August 11, 2016, 10:37:53 GMT by Tereza Litsa
You may be surprised at how common some SEO myths still are in 2016, so it's definitely time to leave them behind. Whether you're an expert or a beginner at SEO , it's always useful to compile all the myths you read about, so you can work out for yourself the ones you actually need to be worried about. What would you add to this list of the most common SEO myths? 1. SEO is dead This is certainly the most popular SEO-related myth and it ended up an urban legend ,
author: Tereza Litsa
publisher: Search Engine Watch Blog

Is Donald Trump's earned media hurting his brand?
Wednesday, August 10, 2016, 15:15:39 GMT by Al Roberts
The 2016 US election features a presidential candidate like no other . Donald Trump, the Republican nominee, has more than 30 million followers across all of the social channels he's active on, and on Twitter, his most prolific channel, he has over 10 million, approximately two million more than his opponent, Hillary Clinton. What's more: he's besting Clinton in engagement, generating double the number of retweets and three times the number of likes.
author: Al Roberts
publisher: Search Engine Watch Blog

Integrating CRM with social: how advocates are built
Wednesday, August 10, 2016, 14:25:21 GMT by Dave Evans
If you're looking to build brand advocates, integrate your CRM and social data to ensure you don't overlook great customers who may have small followings. Building beyond social media marketing and marketing engagement? As you build your social media platform, consider how CRM fits into your plans. I'm not talking about "social CRM," per se, though elements of it are certainly present. Rather,
author: Dave Evans
publisher: Search Engine Watch Blog

Five absolutely vital elements for mobile SEO success
Wednesday, August 10, 2016, 13:40:04 GMT by Mike Le
Is your website mobile-friendly? 2016 marks the first year that mobile traffic surpassed desktop traffic, yet many businesses have still neglected to take mobile devices into account. Their websites aren't optimized for mobile search, and simply don't look good on phones and tablets. Not only does this cause frustrated users to leave the site, it's a big problem for your SEO as well. As of April 21, 2015,
author: Mike Le
publisher: Search Engine Watch Blog

As Google AMP enters the mobile SERPs, some see lower CTRs
Wednesday, August 10, 2016, 11:39:18 GMT by Al Roberts
Last week, Google announced that Accelerated Mobile Pages (AMP) are making their way into the organic mobile SERPs . While AMP is not a ranking signal , at least not yet, this announcement is a milestone for the initiative that Google launched earlier this year in an effort to speed up the mobile web. The search giant's desire to make mobile web pages load faster is obvious: slow,
author: Al Roberts
publisher: Search Engine Watch Blog

Google Trends Explore tool gets a facelift
Tuesday, August 9, 2016, 17:17:33 GMT by Michael Gauld
Google Trends Explore tool launches a new interface this week, but is it much better? Unlike other Google changes , the only people that would notice this update are marketers, researchers and the periodic journalist from time to time. I've examined the new look and feel, as well as features and functionality to see how impactful this change can be. Below is a quick breakdown of what's changed, and what hasn't: New features (mostly look and feel,
author: Michael Gauld
publisher: Search Engine Watch Blog

Live-streaming presents opportunities, challenges for advertisers
Tuesday, August 9, 2016, 15:16:47 GMT by Al Roberts
As video becomes an integral part of the social web , live-streaming has fast become one of the hottest trends. Spurred by the early success of Meerkat and Periscope, in April, Facebook launched Live, its own live-streaming feature. Reportedly, Facebook CEO Mark Zuckerberg is "obsessed" with live-streaming and believes Live is critical to his company's future. With that in mind, it's probably not a coincidence that he personally announced Live's launch, writing,
author: Al Roberts
publisher: Search Engine Watch Blog

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