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Publisher: Search Engine Watch Blog


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The Penguin 3.0 Rollout Will Bring Tears to Your Eyes
Monday, August 25, 2014, 14:13:12 GMT by Chuck Price
A look at what to expect from the Google Penguin 3.0 rollout and how it's likely to affect search marketing best practices.
author: Chuck Price
publisher: Search Engine Watch Blog

How FREE Website Call Conversion Tracking From Google Will Benefit You
Monday, August 25, 2014, 12:52:44 GMT by Jamie Smith
If a large percentage of your website sales happen over the phone, this is a huge announcement by Google that they will offer FREE call conversion tracking.
author: Jamie Smith
publisher: Search Engine Watch Blog

Want to Control Your Fate? Own Your Measurement Plan
Monday, August 25, 2014, 12:07:27 GMT by Uri Bar-Joseph
The sole purpose of data analysis and reporting is to enable smarter decisions that will lead to improvements. If the reports you put together or receive don't allow you to do that, something is broken.
author: Uri Bar-Joseph
publisher: Search Engine Watch Blog

Google Search App Adds Ability to Easily Switch Languages in Voice Search
Friday, August 22, 2014, 20:09:04 GMT by Lisa Lacy
Users of the Android Search app can now easily switch among up to five languages when using voice search simply by adding those languages in the app's settings.
author: Lisa Lacy
publisher: Search Engine Watch Blog

Google AdWords Conversion Values Add Multiple Currency Support
Friday, August 22, 2014, 19:03:41 GMT by Lisa Lacy
AdWords will now convert the payment currency for online retailers promoting products from an AdWords account that is billed in one currency and accepts payments in other currencies.
author: Lisa Lacy
publisher: Search Engine Watch Blog

Google DMCA Removal Requests Hit High of 7.8M per Week
Friday, August 22, 2014, 18:03:18 GMT by Lisa Lacy
A report from TorrentFreak attributes the growth in these requests to copyright holders seeking to curb piracy.
author: Lisa Lacy
publisher: Search Engine Watch Blog

Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]
Friday, August 22, 2014, 16:57:55 GMT by Jessica Lee
In a session at BrightEdge's Share 14 event, brands discussed how they've shifted their approach in a keyword ")not provided(" world.
author: Jessica Lee
publisher: Search Engine Watch Blog

Close Variant Matching - 3 Important Points to Keep in Mind
Friday, August 22, 2014, 14:06:51 GMT by Diane Pease
Here are three changes about the close variant change that you should keep in mind, and what you need to know in order to prepare ahead of time.
author: Diane Pease
publisher: Search Engine Watch Blog

Why Facebook's New Cross-Device Tracking Tool Is a Game-Changer for Advertisers
Friday, August 22, 2014, 12:01:05 GMT by Guillaume Bouchard
Advertisers who want to understand the role of different devices leading to conversions are able to do it with Facebook's new cross-device reporting tool.
author: Guillaume Bouchard
publisher: Search Engine Watch Blog

Greggs Falls Victim to Google Search Image Gaffe
Friday, August 22, 2014, 09:25:06 GMT by Carly Page
The bakery brand offered the search engine donuts to fix the problem and created a Twitter hashtag to go along with its request.
author: Carly Page
publisher: Search Engine Watch Blog

Google, YouTube See Uptick in 2014 Back-to-School Search Traffic
Thursday, August 21, 2014, 20:10:13 GMT by Lisa Lacy
Back-to-school searches on Google grew 45 percent year-over-year while searches for "back to school haul" and "dorm hauls" on YouTube are also up.
author: Lisa Lacy
publisher: Search Engine Watch Blog

Google AdWords Incorporates Focused Bid Automation and Bulk Editing
Thursday, August 21, 2014, 18:04:25 GMT by Ashley Zeckman
Google has added an update to streamline the management of multiple campaigns and a tool that enables advertisers to better target their customers.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Lost and Found: How Top E-Commerce Brands Stack Up With Site Search
Thursday, August 21, 2014, 17:04:01 GMT by Jessica Lee
Recent analysis by the Baymard Institute shows top e-commerce brands fall short with site search results and highlights the need for brands to better assist shoppers in their path to purchase.
author: Jessica Lee
publisher: Search Engine Watch Blog

Product Listing Ads - An Evaluation
Thursday, August 21, 2014, 13:52:51 GMT by Richard Stokes
The end of product listing ads as we know them makes this a perfect time to evaluate their effectiveness and impact on the industry.
author: Richard Stokes
publisher: Search Engine Watch Blog

What to Include )& Leave Off( Your Homepage
Thursday, August 21, 2014, 12:07:09 GMT by Lisa Barone
Is your homepage doing what it's supposed to do? Is it answering the necessary questions and putting customers on the path to conversion? If you haven't taken a look at your homepage structure, now's the time.
author: Lisa Barone
publisher: Search Engine Watch Blog

Google Tests Search Results Format Minus Carousel
Wednesday, August 20, 2014, 20:11:09 GMT by Ashley Zeckman
Google is testing an updated format for search results that does away with the carousel and instead more closely mimics its mobile results.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Google's Singhal Reflects on the Top Search Milestones Since 2004
Wednesday, August 20, 2014, 17:04:58 GMT by Lisa Lacy
Google's senior vice president of search thinks the roll-outs of universal search, voice search, and the Knowledge Graph are among Google's proudest moments in search since its IPO.
author: Lisa Lacy
publisher: Search Engine Watch Blog

Online PR: Should You Pitch or Ignore These 6 HARO Personas?
Wednesday, August 20, 2014, 13:58:47 GMT by Ken McGaffin
HARO can be a great way to get coverage and links for your website - but it can also be a huge waste time with no results if you approach it in the wrong way.
author: Ken McGaffin
publisher: Search Engine Watch Blog

How to Properly Analyze Ad Text Performance
Wednesday, August 20, 2014, 11:52:59 GMT by Justin Freid
When setting up a paid search campaign, proper structure is essential for success. By not looking at the data from a holistic point of view, you may end up in a situation where you are making decisions off of non-statistically significant data.
author: Justin Freid
publisher: Search Engine Watch Blog

Google Wages War on European Link Scheme Networks
Tuesday, August 19, 2014, 20:01:59 GMT by Jessica Lee
Google has taken action against two fraudulent link networks as reports surface of manual penalty notifications hitting inboxes in Europe.
author: Jessica Lee
publisher: Search Engine Watch Blog

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