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Publisher: Search Engine Watch Blog


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What's In a Keyword? 5 Essential Strategies to Streamline Your PPC Campaigns
Friday, August 21, 2015, 12:07:04 GMT by Diane Pease
Every search marketer should do some keyword maintenance from time to time. Separating your superstars, and using Google's Keyword Planner and Search Query Report are good places to start.
author: Diane Pease
publisher: Search Engine Watch Blog

Facebook Pulls Ahead of Google In Referral Traffic
Thursday, August 20, 2015, 13:38:58 GMT by Mike O'Brien
Last quarter, Facebook surpassed Google in referral traffic to news sites, challenging the search giant's dominance and becoming its most formidable competitor in yet another area.
author: Mike O'Brien
publisher: Search Engine Watch Blog

Navigating The Roadblocks of Content Marketing
Thursday, August 20, 2015, 13:38:58 GMT by Justin Freid
There are many forms of content marketing, though it typically poses the same struggles, such as budget and talent acquisition - for brands, no matter their industry and offerings.
author: Justin Freid
publisher: Search Engine Watch Blog

14 Things to Do When You Get Great PR but No Editorial Links
Thursday, August 20, 2015, 12:18:30 GMT by Ken McGaffin
Though good PR is valuable to any client, it doesn't necessarily include links. When that's the case, here are 14 things to focus on for maximizing the benefits of coverage.
author: Ken McGaffin
publisher: Search Engine Watch Blog

Is Pinterest a Dark Horse in Mobile Search?
Wednesday, August 19, 2015, 18:57:13 GMT by Mike O'Brien
Though Pinterest isn't a search engine, new stats from eMarketer show that the platform, which two-thirds of people use in-store, could be a big player in the mobile search space.
author: Mike O'Brien
publisher: Search Engine Watch Blog

User Engagement Metrics Aren't a Ranking Signal, But You Should Treat Them Like One
Wednesday, August 19, 2015, 13:35:16 GMT by James Perrott
Though user engagement metrics are not a solid ranking signal, their value is in signaling to Google that your website is serving the answers or solution to what users are searching for.
author: James Perrott
publisher: Search Engine Watch Blog

A Guide To DoubleClick Executive Reporting
Wednesday, August 19, 2015, 12:04:42 GMT by Helena Clark
The simplicity, chart customization, and use of formula columns makes Google's DoubleClick Executive Reports a valuable tool for account management for all levels of a business.
author: Helena Clark
publisher: Search Engine Watch Blog

Google Expands Sitelinks on Mobile SERPs
Tuesday, August 18, 2015, 21:29:25 GMT by Mike O'Brien
Links on Google's mobile search results are now expandable. According to the British SEO who pointed this out over the weekend, the change is about device unification and search dominance.
author: Mike O'Brien
publisher: Search Engine Watch Blog

Are Desktop Sites Still Necessary? No, Says Google's Mueller
Tuesday, August 18, 2015, 13:16:26 GMT by Mike O'Brien
Despite what John Mueller said in a recent Google Hangout - that mobile-only sites are good enough and won't hurt rankings - industry experts aren't sure that we're quite there yet.
author: Mike O'Brien
publisher: Search Engine Watch Blog

Enterprise Link Acquisition for Top of the Funnel Marketing
Tuesday, August 18, 2015, 13:16:26 GMT by Cory Collins
Williams-Sonoma illustrates that being an enterprise brand isn't enough to rank. To get links still calls for strategy, quality, brand equity, integration, and campaign scaling.
author: Cory Collins
publisher: Search Engine Watch Blog

SEO Crisis: User Experience vs. Backlinks
Tuesday, August 18, 2015, 12:16:04 GMT by Adam Stetzer
While content is certainly important, it's certainly not the definitive ranking factor. The technical aspects SEO, such as backlinks, are just as, if not more, important.
author: Adam Stetzer
publisher: Search Engine Watch Blog

3 Tips For Addressing the Rising Cost of Branded CPCs
Monday, August 17, 2015, 11:57:12 GMT by Jason Tabeling
While CPCs are on a decline, branded CPCs are on a rise. Reviewing Quality Score and competitors, and bid optimization are a few ways search marketers can cope with that discrepancy.
author: Jason Tabeling
publisher: Search Engine Watch Blog

Winter is Coming: How to Prepare for Holiday 2015
Monday, August 17, 2015, 11:11:56 GMT by Kelly Wrather
The holidays are quickly approaching, and while mobile and cross-device tracking continue to be important, social buy buttons, Instagram ads and Gemini are emerging as new focus areas for marketers this year.
author: Kelly Wrather
publisher: Search Engine Watch Blog

Which Google Brands Will Benefit From Alphabet?
Friday, August 14, 2015, 20:19:23 GMT by Mike O'Brien
Industry experts see Google's search and ad business remaining relatively unchanged. However, the areas that fall under Alphabet could see a positive impact from the increased attention.
author: Mike O'Brien
publisher: Search Engine Watch Blog

Bidding Farewell to Basic Bidding
Friday, August 14, 2015, 12:21:34 GMT by Jennifer Johnstone
As keyword bidding ends, marketers should familiarize themselves with the bid stacks Google is testing, such as those for age, gender, location, device and household income.
author: Jennifer Johnstone
publisher: Search Engine Watch Blog

Learn How to Spend Your Marketing Budget Wisely Using SEO
Friday, August 14, 2015, 11:36:18 GMT by Matt Morgan
Because search rankings generate more website traffic, which naturally leads to greater conversion rates, SEO should complement traditional print, radio and TV ads.
author: Matt Morgan
publisher: Search Engine Watch Blog

How Shoes.com Became Visually Searchable
Thursday, August 13, 2015, 19:45:39 GMT by Mike O'Brien
When consumers take pictures of any pair of shoes, whether in-person or on a billboard, Shoes.com's visual search partner Slyce scans the site and presents its closest pairs.
author: Mike O'Brien
publisher: Search Engine Watch Blog

Moz Ranks Ranking Factors
Thursday, August 13, 2015, 18:15:06 GMT by Mike O'Brien
Following SearchMetrics' study on the factors that improve Google rankings, Moz actually ranked the factors. The studies saw eye-to-eye on technical factors, but differed on social.
author: Mike O'Brien
publisher: Search Engine Watch Blog

Google Updates: Post-Alphabet, Post-Android Peegate, Post Quicker in Hangouts
Thursday, August 13, 2015, 18:15:06 GMT by Chris Merriman
Google's restructuring under Alphabet took the spotlight, though the company did do other things this week, such as updates to Android and the return of Map Maker.
author: Chris Merriman
publisher: Search Engine Watch Blog

3 Insane Trillion-Dollar Desktop vs. Mobile Marketing Fails
Thursday, August 13, 2015, 12:13:04 GMT by Larry Kim
According to Marchex research, businesses lose 4.8 million opportunities because of click-to-call mobile fails. Here are three tips to ensure you don't make the same mistakes.
author: Larry Kim
publisher: Search Engine Watch Blog

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