Publisher: Search Engine Watch Blog

Result 21 - 40 of about 1130

BBC Food website closure: what have we lost and who stands to benefit?
Tuesday, May 17, 2016, 11:54:22 GMT by Graham Charlton
Today it was announced that the BBC Food recipe website is to close, or at least mothballed in some way. It contains more than 11,000 recipes, many taken from the BBC’s food programming over the years and written by Rick Stein, Nigella Lawson and among others. In short, it’s an excellent resource for home cooks which would seem to perfectly fit with Lord Reith’s original mission statement for the BBC: to ‘inform, educate and entertain’.
author: Graham Charlton
publisher: Search Engine Watch Blog

Google doubles down on native app experiences with Gboard, Chirp and Translate
Tuesday, May 17, 2016, 10:08:42 GMT by Kenny Chung
Google puts high value in mobile user experience. The truthfulness of that statement can be tracked back as far Google’s first .mobi website 10 years ago, or when it launched the first iteration of its Android operating system in 2008. But 2016 marks a year of Google making even greater strides in expanding upon this philosophy. Between Google AMP rolling out in February and the recent announcement of an update to its mobile-friendly algorithm for May ,
author: Kenny Chung
publisher: Search Engine Watch Blog

How to write meta title tags for SEO (with good and bad examples)
Monday, May 16, 2016, 15:11:52 GMT by Christopher Ratcliff
What is a title tag? How do you write one? Why are title tags important? Do they actually help with search engine optimisation? Can I see some good and bad examples? Following on from our blockbusting guide 22 SEO essentials for updating your site , I thought I’d follow up the advice on title tags and answer the above questions. If you just want a quick guide to optimising title tags, click here to jump to the checklist section .
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Brand slackers: organic search is not always about non-branded keywords
Monday, May 16, 2016, 13:56:24 GMT by Josh McCoy
I admit it, I am addicted to the non-branded organic referral, but let’s be honest, the branded or partially branded organic search traffic that you are receiving (or not) is much more qualified. While we waste away worrying about non-branded exposure, much of the time, we are ignoring “branded” entry into our site from a multi-channel attribution standpoint. Specifically,
author: Josh McCoy
publisher: Search Engine Watch Blog

How to avoid your search marketing campaign falling short of its potential
Monday, May 16, 2016, 12:56:00 GMT by Kelvin Newman
It’s disappointing when you go into a campaign and there are high hopes of success but you fall short. You do your research and your preparation. There’s scope and a great opportunity to do well. But you don’t quite reach that potential. You miss those measures of success. If you’re working as an SEO professional this post is for you. I’ll show you some practical ways you can ensure that your campaign reaches it’s potential.
author: Kelvin Newman
publisher: Search Engine Watch Blog

Google has banned payday loan PPC ads, but who benefits?
Monday, May 16, 2016, 12:10:43 GMT by Graham Charlton
Last week, Google announced a change to its AdWords policy around payday loans, banning ads for products with high APRs and short repayment terms. I’ve been talking to a payday loan provider, and we’ll also look at this decision from Google, made seemingly for moral reasons. According to Google : “Today we’re sharing an update that will go into effect on July 13,
author: Graham Charlton
publisher: Search Engine Watch Blog

Six most interesting search marketing news stories of the week
Friday, May 13, 2016, 11:55:21 GMT by Christopher Ratcliff
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have major updates from Periscope and interesting stats from Bing. Oh yeah and tonnes of new stuff from Google, because you know, it’s a weekday ending in ‘y’. A quarter of all searches on Bing are voice searches As reported by MediaPost ,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Is it game over for PRs when it comes to link building?
Friday, May 13, 2016, 10:09:40 GMT by Chris Lake
Alex Jones from Hallam Internet shared a new case study around an outbound PR campaign, focused on bloggers. The campaign sought to attract the attention of a bunch of highly relevant bloggers, as well as, hopefully, a few links. The results show that bloggers are increasingly savvy about the value of linking out to other sites. They clearly understand the difference between follow and no follow,
author: Chris Lake
publisher: Search Engine Watch Blog

Everything you always wanted to know about programmatic but were too afraid to ask
Thursday, May 12, 2016, 15:12:53 GMT by Sophie Loras
One of the biggest challenges to programmatic adoption is that people are afraid of it. To counter this, marketers should keep the language and definitions simple. This was a key takeaway from a panel of experts discussing programmatic at a recent ClickZ Live digital marketing conference. “In programmatic we have a tendency to use a lot of jargon, which creates a lot of fear, even within the industry,” said Aswin Regawa, managing director, platforms,
author: Sophie Loras
publisher: Search Engine Watch Blog

Google Ad 4-pack now shown for 23% of all online search topics
Thursday, May 12, 2016, 13:42:20 GMT by Christopher Ratcliff
Brand new research out today reveals that, since Google AdWords removed its right-hand side ads and brought in an occasional fourth paid ad position for ‘highly commercial’ search terms, this fourth ad appears for nearly one-quarter of all search topics. It’s been an interesting time for search marketers , with lot of early research indicating various different trends and anomalies for the new look SERP.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Why you NEED to raise organic CTR’s (and how to do it)
Thursday, May 12, 2016, 11:06:24 GMT by Larry Kim
Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years within the search industry. Why is there such a debate? Well, often people get hung up on details and semantics (are we talking about a direct or indirect ranking factor?), Google patents (which may or may not even be in use), and competing theories (everyone’s got an opinion based off something they heard or read).
author: Larry Kim
publisher: Search Engine Watch Blog

SEO 101: eight simple ways to optimise your blog posts for search
Wednesday, May 11, 2016, 14:08:46 GMT by Tereza Litsa
You don’t have to be an SEO expert to optimise your content in just a few steps and improve your page’s ranking on search engine results pages (SERPs). SEO might sound complicated for beginners, but in fact, everyone can start applying a few basic tips that will affect a post’s performance and eventually its ranking. 1. WordPress WordPress can be very helpful for easy SEO optimisation ,
author: Tereza Litsa
publisher: Search Engine Watch Blog

Here’s a new content marketing strategy documentation map
Wednesday, May 11, 2016, 13:08:23 GMT by Chris Lake
The majority of enterprise content marketers don’t have a documented strategy, according to recent research. The CMI found that almost two thirds of professional content folk haven’t yet bothered to write down their strategy . In some circles that’s akin to not having a strategy at all, but I don’t find it particularly surprising. Plenty of experienced, established teams seem to work without documentation in place,
author: Chris Lake
publisher: Search Engine Watch Blog

Food Tube: How video storytelling led to 2m YouTube subscribers
Wednesday, May 11, 2016, 11:47:56 GMT by Tereza Litsa
What’s the secret for Food Tube’s successful YouTube presence and how can you create unique content in the food industry? Food Tube is part of the Jamie Oliver Media Group and it was launched in 2013, as a new way to present food recipes, both in an informative and entertaining angle, hoping to transform the traditional format that we’ve known from Jamie Oliver since then. Thus, Food Tube became the food channel that combined recipes, tutorials,
author: Tereza Litsa
publisher: Search Engine Watch Blog

Understanding the mobile customer journey
Tuesday, May 10, 2016, 14:00:03 GMT by Andy Favell
This is a brief guide to the definitions, distinctions, methods and use of some oft-confused, but very useful methodologies for understanding mobile customers. Where marketing, web, design, UX and development collide there is bound to be a confusing mishmash of terminology and confusion of definitions. One of the best (or worst) examples of this is the mobile… customer journey, user journey, path to purchase, use cases, user stories etc. Done properly,
author: Andy Favell
publisher: Search Engine Watch Blog

Adopting a consumer mindset for your SEO strategy
Tuesday, May 10, 2016, 14:00:03 GMT by Kevin Gamache
Search engines continue to adjust algorithms to better match how consumers actually conduct their searches. How should this affect our optimization efforts ? Consumers aren’t born in a vacuum, nor do they live in one. They’re inundated with a brand’s messages, ideas, discussions, and controversy across all of their digital and offline encounters. As businesses and marketers, we must not only educate novice buyers on the benefits of a product,
author: Kevin Gamache
publisher: Search Engine Watch Blog

How Nordstrom strategically beat Zappos in Google Search
Tuesday, May 10, 2016, 12:29:29 GMT by Juan González
Five years ago, in April 2011, Zappos’ market share in Google was more than three times as large as Nordstrom‘s. Today, Nordstrom has twice the market share on Google as Zappos. During the time between April 2011 to December 2012, Zappos.com managed to increase its market share by 51% (going from a visibility score of 42.9 to 63.42 points), while Nordstrom increased their visibility 13 points to 54.9. A huge jump in market share by 302%. At this point,
author: Juan González
publisher: Search Engine Watch Blog

Search marketing in China: the rise of so.com
Monday, May 9, 2016, 14:11:39 GMT by Jim Yu
Baidu, the leading Chinese search engine, is the third most popular search engine in the world, despite being mostly concentrated in and around China. That speaks clearly to the immense size and power of the Chinese market. An estimated 507 million Chinese use search engines. This is an enormous marketplace for companies who want to grow overseas and engage with new prospective customers. Although Google dominates much of the search engine traffic in North America and Europe,
author: Jim Yu
publisher: Search Engine Watch Blog

Google Search Console: a complete overview
Monday, May 9, 2016, 13:56:33 GMT by Christopher Ratcliff
The Search Console (or Google Webmaster Tools as it used to be known) is a completely free and indispensably useful service offered by Google to all webmasters. Although you certainly don’t have to be signed up to Search Console in order to be crawled and indexed by Google, it can definitely help with optimising your site and its content for search. Search Console is where you can monitor your site’s performance, identify issues, submit content for crawling,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Local SEO: Key challenges and tips from #ClickZChat
Monday, May 9, 2016, 11:25:41 GMT by Matt Owen
In previous ClickZChat sessions we’ve largely covered content and platforms, but seeing as it’s a Twitter event held by both ClickZ AND Search Engine Watch, it seemed only right that we spend some time looking at search in more depth. This week we took to Twitter for an hour to ask our followers for their local SEO challenges and solutions. Here’s everything we learned: Alright everyone,
author: Matt Owen
publisher: Search Engine Watch Blog

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