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Publisher: Search Engine Watch Blog


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Amazon eyes Siri and Cortana as Alexa opens up to developers
Friday, June 26, 2015, 16:38:52 GMT by Carly Page
Amazon has introduced its own voice search function, Alexa, which will allow third-party developers build support for the system into their own apps.
author: Carly Page
publisher: Search Engine Watch Blog

How to Double Your CTR with a Scientific AdWords Ad Copy A/B Test
Friday, June 26, 2015, 12:27:23 GMT by Jamie Smith
How do you to conduct a scientific ad copy A/B test for AdWords and make sure that your test results are statistically significant?
author: Jamie Smith
publisher: Search Engine Watch Blog

The 5 Biggest Don'ts of Paid Search
Friday, June 26, 2015, 11:06:55 GMT by Diane Pease
With PPC, there are many things that marketers must remind themselves not to do.
author: Diane Pease
publisher: Search Engine Watch Blog

AdWords Update Combats "Fat Finger Syndrome"
Thursday, June 25, 2015, 21:01:46 GMT by Emily Alford
A new Google AdWords update will help advertisers to better differentiate purposeful from accidental ad taps.
author: Emily Alford
publisher: Search Engine Watch Blog

Bing Livens Up Homepage With Audio Tools
Thursday, June 25, 2015, 19:11:06 GMT by Yuyu Chen
The Microsoft search engine has spruced up its homepage by adding an audio button in addition to its interactive, panoramic screen images.
author: Yuyu Chen
publisher: Search Engine Watch Blog

Local Search Take-Aways from Mary Meeker's 2015 Internet Trends Report
Thursday, June 25, 2015, 11:13:12 GMT by Jon Schepke
Mary Meeker may be a venture capitalist and not a local marketing specialist, but the main Internet trends affecting her world - the growth of mobile and mobile wallets, in particular - are crucial to ours, as well.
author: Jon Schepke
publisher: Search Engine Watch Blog

Instagram Makes Content More Accessible With Place Search
Wednesday, June 24, 2015, 14:55:47 GMT by Emily Alford
Instagram has updated its search features to better catalog its vast network of photos and videos by adding tag and location-based search features.
author: Emily Alford
publisher: Search Engine Watch Blog

Micro-Moments and Search
Wednesday, June 24, 2015, 14:55:47 GMT by Jay Taylor
Search is key for marketers to leverage for micro-moments, defined by Google as short bursts of activity when consumers use their mobile devices to access information quickly.
author: Jay Taylor
publisher: Search Engine Watch Blog

Nuance 'Turing Test' Shows How to Get Links Before Link Building Begins
Wednesday, June 24, 2015, 10:49:15 GMT by Ken McGaffin
An experiment named for a British mathematician demonstrates the way that search marketers can use voice recognition software for link-building purposes.
author: Ken McGaffin
publisher: Search Engine Watch Blog

Google Answer Boxes: The What, Why and How
Wednesday, June 24, 2015, 10:49:15 GMT by James Perrott
Together, greater mobile adoption, shorter attention spans and increased multitasking point to a greater relevance of Google's Answer Boxes.
author: James Perrott
publisher: Search Engine Watch Blog

Bing Revamps Rewards Program on Mobile
Tuesday, June 23, 2015, 16:22:31 GMT by Yuyu Chen
The company has added new features to improve Bing Rewards mobile experience.
author: Yuyu Chen
publisher: Search Engine Watch Blog

Come On, Google. Let the Little Guy Earn a Link!
Tuesday, June 23, 2015, 12:21:01 GMT by Adam Stetzer
Though Google's position that great content will result in links works for large companies, it doesn't always work that way for small and medium businesses.
author: Adam Stetzer
publisher: Search Engine Watch Blog

The Final Hurdle Is Cleared - Apps Will Replace Websites
Tuesday, June 23, 2015, 11:50:50 GMT by Dan Cristo
Search engines can't yet crawl and discover content within an app, but Google's quiet acquisition of an app-streaming platform shows the industry is headed in that direction.
author: Dan Cristo
publisher: Search Engine Watch Blog

Putting Your Product Feed to Work Across Search and Social
Tuesday, June 23, 2015, 11:15:39 GMT by Kelly Wrather
Product Listing Ads are key for retailers - not just through Google and Bing campaigns, but across social platforms like Facebook, as well.
author: Kelly Wrather
publisher: Search Engine Watch Blog

Bing Video Search Gets a Streamlined Makeover
Monday, June 22, 2015, 21:40:46 GMT by Emily Alford
Bing has redesigned its video search layout to help users find results more quickly by enlarging thumbnails and improving related content suggestions.
author: Emily Alford
publisher: Search Engine Watch Blog

Emojis Disappear From Google Search Results
Monday, June 22, 2015, 18:54:44 GMT by Emily Alford
Google seems to have made good on its promise to remove emojis from search results, since many emojis, including those from Expedia, have disappeared today.
author: Emily Alford
publisher: Search Engine Watch Blog

Google to Drive Media Innovation with News Lab
Monday, June 22, 2015, 18:24:32 GMT by Yuyu Chen
The News Lab at Google will leverage the company's technology and financial resources to drive innovation in the media industry.
author: Yuyu Chen
publisher: Search Engine Watch Blog

Why I Will Continue to Use the Term Link Building
Monday, June 22, 2015, 12:17:17 GMT by Cory Collins
A recent column denounced not link building, but the term. This columnist argues against that links are integral to the Web and rebranding will simply cause too much confusion.
author: Cory Collins
publisher: Search Engine Watch Blog

Analyzing Indirect Competitors Can Help Your Link Building Efforts
Monday, June 22, 2015, 11:26:59 GMT by Purna Virji
Looking at indirect competitors, who sell a different product or service to your audience, can provide marketers with untapped opportunities and additional audience insights.
author: Purna Virji
publisher: Search Engine Watch Blog

YouTube Newswire Curates Eyewitness Videos
Friday, June 19, 2015, 19:13:48 GMT by Mike O'Brien
More than 5 million hours of eyewitness news videos are watched daily and YouTube Newswire will curate those clips in real time. Twitter has something similar planned later this year.
author: Mike O'Brien
publisher: Search Engine Watch Blog

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