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Publisher: Search Engine Watch Blog


Result 21 - 40 of about 1608

Beyond Remarketing: Powerful Ways to Leverage Audience Data
Monday, July 20, 2015, 12:00:30 GMT by Kelly Wrather
There's so much data available that it can be overwhelming. Beyond Google and Facebook, marketers can use that data to develop loyalty, remarketing lapsed customers, and cross-sell.
author: Kelly Wrather
publisher: Search Engine Watch Blog

Google Job Ad Demonstrates Data Focus
Friday, July 17, 2015, 20:38:04 GMT by Mike O'Brien
Big data has recently become enmeshed in every aspect of marketing and SEO is no different, as demonstrated by a recent job posting for an SEO program manager at Google.
author: Mike O'Brien
publisher: Search Engine Watch Blog

Local Sources Teach Bing Users About Their New Neighborhood
Friday, July 17, 2015, 16:31:33 GMT by Yuyu Chen
Bing has made it easier for mobile users to navigate a new neighborhood.
author: Yuyu Chen
publisher: Search Engine Watch Blog

Fifty Shades of Grey Hat: The SEO Experts Weigh In
Friday, July 17, 2015, 13:15:19 GMT by Kevin Lee
This columnist spoke to search experts about various Grey Hat SEO tactics, which are often indistinguishable from the Black Hat SEO tactics that can get your site banned from Google.
author: Kevin Lee
publisher: Search Engine Watch Blog

A Look at Local Search
Friday, July 17, 2015, 12:25:02 GMT by Dave Davies
Proximity, relevance and prominence are the three cornerstones of local SEO. Reviews are also important, though they don't affect rankings nearly as much as many people think.
author: Dave Davies
publisher: Search Engine Watch Blog

CPC Growth Is Down - But Not on Smartphones
Thursday, July 16, 2015, 18:48:44 GMT by Mike O'Brien
Cheaper clicks and mobilegeddon are factors in the increased growth on smartphones, despite CPC's overall decline. CTR, on the other hand, has grown a lot YoY, particularly on Facebook.
author: Mike O'Brien
publisher: Search Engine Watch Blog

Settling the Great Steak Debate This Summer Grilling Season
Thursday, July 16, 2015, 13:11:45 GMT by Guest
This guest columnist looked at Google Trends around summer barbecues to determine once and for all, how people like their cook: ribeye, medium, with Chimichurri sauce, and at 7 p.m.
author: Guest
publisher: Search Engine Watch Blog

AdWords Scripts Discovery - Pause and Enable Ads Based on Dates
Thursday, July 16, 2015, 12:26:29 GMT by Jennifer Johnstone
The simple AdWords Script that has allowed ads to be paused or enabled on certain dates through the engine, without having to create a separate campaign.
author: Jennifer Johnstone
publisher: Search Engine Watch Blog

Google Measures Conversions Across Browsers, Apps
Wednesday, July 15, 2015, 19:50:38 GMT by Mike O'Brien
The latest addition to AdWords allows marketers to track conversions that start in browsers and end in-app, and vice versa.
author: Mike O'Brien
publisher: Search Engine Watch Blog

Purchases on Google One of Many Upcoming Mobile Shopping Enhancements
Wednesday, July 15, 2015, 17:44:53 GMT by Mike O'Brien
A Google buy button has been the subject of speculation for months. The search giant announced its upcoming release, along with other mobile shopping-friendly features.
author: Mike O'Brien
publisher: Search Engine Watch Blog

Bing Data Reveals Purchase-Powerful Audience
Wednesday, July 15, 2015, 12:38:05 GMT by Lisa Raehsler
New audience stats for Bing advertisers reveals a wealthy audience - one-third has a household income of six figures - that spends 22 percent more time online than the average Internet user.
author: Lisa Raehsler
publisher: Search Engine Watch Blog

Panda and Penguin Are Not Penalties
Wednesday, July 15, 2015, 11:22:38 GMT by Marie Haynes
While some think of Penguin and Panda as Google penalties, they are but algorithmic changes that can become immensely complex. Find out what separates the two.
author: Marie Haynes
publisher: Search Engine Watch Blog

Mobile Search Spend Increases 71 Percent From Last Year [Study]
Tuesday, July 14, 2015, 19:42:12 GMT by Mike O'Brien
According to recent research from IgnitionOne, paid search is up year-over-year, particularly in mobile. Meanwhile, Facebook's display growth continues to threaten Google.
author: Mike O'Brien
publisher: Search Engine Watch Blog

How to Identify Click Fraud and Minimize Wasting Your Ad Budget
Tuesday, July 14, 2015, 12:34:41 GMT by Tim Nichols
While a targeted PPC campaign can certainly help boost your traffic, it's not immune to click fraud, which can waste up to one-fifth of your budget.
author: Tim Nichols
publisher: Search Engine Watch Blog

The Psychology of Search - 5 Ways To Optimize For User Demand
Tuesday, July 14, 2015, 11:04:08 GMT by Jim Yu
As search engines are better able to separate high quality content from low, marketers must stop chasing the algorithm and optimize content for the user.
author: Jim Yu
publisher: Search Engine Watch Blog

Google Maps Now Shareable Across Devices
Monday, July 13, 2015, 16:07:33 GMT by Emily Alford
Google Maps users can now share maps from desktop to mobile, according to a recent Google+ post.
author: Emily Alford
publisher: Search Engine Watch Blog

3 Tips for Understanding Your "Courtship" with Search Engines
Monday, July 13, 2015, 13:31:40 GMT by Josh McCoy
SEO is all about conveying your entire makeup - why you're a reputable, authoritative entity - which makes for a pretty strong parallel to dating.
author: Josh McCoy
publisher: Search Engine Watch Blog

Which Placements Should I Exclude on the Google Display Network?
Monday, July 13, 2015, 12:16:13 GMT by Michelle Morgan
The display network can be inconsistent - so when deciding which sites you shouldn't serve, it's important to focus on performance, brand match, and the placement's content and audience.
author: Michelle Morgan
publisher: Search Engine Watch Blog

Why Do Organic and Paid Search Traffic Have So Much Crossover?
Monday, July 13, 2015, 11:46:02 GMT by Jason Tabeling
Increased awareness of both types of traffic and various algorithm updates have factored into the increased convergence of organic and paid search traffic.
author: Jason Tabeling
publisher: Search Engine Watch Blog

Four Link Lessons from #SESAtlanta
Friday, July 10, 2015, 20:39:12 GMT by Emily Alford
SEOs and marketers from Cheapflights, Care.org, CNN and the Atlanta Hawks discussed their top strategies for keeping sites relevant at SES Atlanta.
author: Emily Alford
publisher: Search Engine Watch Blog

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