Publisher: Search Engine Watch Blog

Result 21 - 40 of about 1116

How brands are using data visualisation in social campaigns
Friday, June 17, 2016, 12:48:52 GMT by Andreas Krasser
In this post, I'll look at how brands are making the most of data visualization and data-informed product design to bring out data's creative side. Prompted by the agenda of a conference I recently attended, I asked myself a random question: is big data actually still a thing? My conclusion was that it is, and is likely to remain so in the near future, though in a slightly different way. My view is that we will be seeing a lot more of data's creative side.
author: Andreas Krasser
publisher: Search Engine Watch Blog

Why your audiences are so important
Thursday, June 16, 2016, 16:01:27 GMT by Roger Rogerson
No, it's not a misspelling or a typo - I did say audiences, plural! Why am I putting such an emphasis on that plural? Because most people fail too! People tell you to write for your audience; locate your audience; conduct keyword research for your target audience; create quality content to please your audience. They don't tell you that you have more than one audience! And it's true - almost every single one of you has more than one audience.
author: Roger Rogerson
publisher: Search Engine Watch Blog

Five ways to improve the retail customer journey online and in store
Thursday, June 16, 2016, 14:46:00 GMT by Christopher Ratcliff
The Digital High Street 2020 Report calculates that more than £150bn of retail sales are now influenced by digital. The report further suggests that retailers whose services don't meet customers' expectations could lose more than £12bn a year. The Digital High Street Advisory Board announced in March 2015 a five-year strategy that sets out ambitions to connect town centres to mobile, broadband and wi-fi, while also improving digital skills, by 2020.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Why technical seo is so much more than just 'make-up'
Thursday, June 16, 2016, 13:45:38 GMT by Max Holloway
Technical SEO is vitally important it is for your website, and provides the foundations for an effective search strategy. I was prompted to write this article having read a post on the subject this week, written by Clayburn Griffin . The author of that article doesn't seem to value technical SEO so much. He says that " Technical SEO is easy, breezy, beautiful, but it's no game-changer ." For me, this falls a long way from explaining what technical SEO actually is,
author: Max Holloway
publisher: Search Engine Watch Blog

Are remarketing lists for search ads (RLSA) the future of PPC?
Wednesday, June 15, 2016, 15:42:46 GMT by Larry Kim
Paid search is a pretty awesome channel, but it's not without its challenges. As the chart below illustrates, the cost per click (CPC) in certain highly competitive verticals can get super expensive - we're talking more than $100 per click in some cases, for industries like law and finance. (This is Bing data, but it's a similar story in AdWords.) Another challenge is that conversion rates really haven't changed much in 15 years,
author: Larry Kim
publisher: Search Engine Watch Blog

How to optimize your contact page for better conversions
Wednesday, June 15, 2016, 14:57:29 GMT by Ann Smarty
Providing your future buyers with easy and varied ways to get in touch with you is the most obvious way to improve your conversion rate . So how to improve your contact page? Here are a few ideas' Add your full business address and a phone number This is just the matter of being trustworthy, especially if you are into an ecommerce, medical or financial business where customers entrust you with their personal data (like credit card details).
author: Ann Smarty
publisher: Search Engine Watch Blog

15 data visualisation tools to help you present ideas effectively
Wednesday, June 15, 2016, 12:06:29 GMT by Christopher Ratcliff
The number of digital skills you need in order to be a functional and useful member of your organisation are increasing at a rate you might be struggling to keep up with. As well as the ability to understand your analytics and be fully aware of basic SEO skills , you need to be able to present information and data in the clearest manner possible to members of your team and, of course, your senior management.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Google testing 'top rated' shopping ads format for "best" searches
Tuesday, June 14, 2016, 14:18:42 GMT by Christopher Ratcliff
By now we should be used to Google experimenting with its results pages and ad formats , and well, we are, but it doesn't stop a minor change from creating a frisson of excitement even when only about 0.5% of searchers in a single territory get to see them. The latest variation, as discovered last Friday and brought to my attention by @VikingWagon (probably not her real name, in fact it's Victoria), is a new way of presenting Google Shopping Ads,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Eight tips for getting the most from a modest PPC budget
Tuesday, June 14, 2016, 13:03:14 GMT by Pauline Jakober
Has this ever happened to you? You acquire a new PPC account that's in a notoriously expensive sector to advertise in. You have plans. Big plans and you're going to "wow" the new team with grand ideas while visions of industry domination dance in your head. And then comes the reality check: They don't have the budget. For a moment, your team feels deflated.
author: Pauline Jakober
publisher: Search Engine Watch Blog

Four ways to adjust your SEO strategy for four-pack paid search ads
Tuesday, June 14, 2016, 11:32:41 GMT by Ryan Johnson
The appearance of Google's SERP (search engine results page) periodically shifts as they experiment with new ways to display paid and organic search results to customers. The latest iteration removes the paid text ads in the right hand column (on desktop results only), but extends the paid results in organic search results. Now, up to four ads are shown above organic results. As Larry Kim has pointed out, Google is a zero-sum game someone has to win and someone has to lose.
author: Ryan Johnson
publisher: Search Engine Watch Blog

A handy guide to content marketing for mobile
Monday, June 13, 2016, 14:15:06 GMT by Gerald Murphy
A responsive website is not a mobile strategy. There has been a lot of re­cent articles on mobile and more and more of us are getting on-board but how can you, from a people-centric content marketing perspective, optimise your website for mobile? Let's begin' Technical change Google has strengthened its mobile-friendly ranking signal to include site speed, so should you. This also helps with UX and general engagement.
author: Gerald Murphy
publisher: Search Engine Watch Blog

Apple to introduce search ads to its App Store
Monday, June 13, 2016, 13:09:43 GMT by Tim Villanueva
In what seems like a stark contrast to Apple's backing away from its longstanding mobile ad marketplace, iAd, the company will instead be getting back to the ad business , allowing app developers to pay for ads to appear on top of search results in the lucrative Apple App Store. Taking note from both Google and Facebook, Apple is making many moves to make its ad offering more open and accessible than ever. In the meantime,
author: Tim Villanueva
publisher: Search Engine Watch Blog

Web users think most outbound links are commercial [study]
Monday, June 13, 2016, 11:54:16 GMT by Chris Lake
The majority of links are considered to be commercial in nature, according to a new research. Dan Petrovic, aka @DejanSEO , has just published the results of a quantitative study of 2,000 web users in the US and Australia. It was set up to discover perceptions about why web publishers link out. Accordingly to the research, more than 40% of users think that outbound links from one web page to another are there because they generate revenue for the publisher.
author: Chris Lake
publisher: Search Engine Watch Blog

Four of the most interesting search marketing news stories of the week
Friday, June 10, 2016, 16:15:10 GMT by Graham Charlton
It's Friday, so welcome to our weekly round up of search marketing and related news. This week we have the 16 companies dominating Google, stats on retailers' search budgets, and a look at accusations around Google and searches for Hillary Clinton. Is Google manipulating searches for Hillary Clinton? Er,no' There's been talk of Google manipulating autocomplete suggestions for searches on Hillary Clinton.
author: Graham Charlton
publisher: Search Engine Watch Blog

Why and how to comprehensively test the mobile usability of your site
Friday, June 10, 2016, 13:09:04 GMT by Andy Favell
Testing with Google's mobile-friendly and page-speed tests is a good discipline, but if you really want competitive edge on the mobile web this is just the starting point. Google has done an excellent job of promoting the importance of the mobile-friendly website, with its mobile-friendly test and search algorithm that prioritizes mobile-friendly sites in search results. Now it is putting web performance - i.e.
author: Andy Favell
publisher: Search Engine Watch Blog

Eight most important PPC tips for online retail
Friday, June 10, 2016, 11:23:26 GMT by Mark Haupt
With the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is becoming increasingly competitive for ecommerce retailers . With this in mind, optimising paid search should be a priority for all retail marketers in 2016. Let's take a look at some of the most important pay-per-click tips for online retail: 1) Segment Campaigns Google Shopping and AdWords allow you to bid at product or keyword level,
author: Mark Haupt
publisher: Search Engine Watch Blog

Seasonal pages and SEO: who's ready for Euro 2016?
Thursday, June 9, 2016, 15:20:59 GMT by Graham Charlton
Seasonal events which can deliver relatively short-term traffic spikes, need to be planned for from an SEO perspective. It's about being in the right position at the right time to capitalise on interest and to hoover up all the traffic you can. Seasonal events could mean Black Friday, the Christmas shopping, one-off days like Mother's Day and Valentine's Day, or sporting events. In this case, I'm using the example of the Euro 2016 football (or soccer) championships,
author: Graham Charlton
publisher: Search Engine Watch Blog

Google beats Apple to become world's most valuable brand
Thursday, June 9, 2016, 13:50:25 GMT by Mike O'Brien
Since 2011, Google and Apple have been competing to be the most valuable, according to Millward Brown Digital's annual report. This year, Google is back on top. For the last 11 years, Millward Brown Digital, the market research division of London agency WPP, has been analyzing financial and market data, in addition to interviews with customers, to determine the world's most valuable brand. In 2006, the first-ever BrandZ Top 100 ranking, that brand was Microsoft.
author: Mike O'Brien
publisher: Search Engine Watch Blog

How will the Local Source tag affect SEO?
Thursday, June 9, 2016, 13:35:19 GMT by Adam Stetzer
Google has an established reputation for guiding internet users towards sources with the most accurate and relevant information on the web. In order to elevate its Google News feature to meet this standard, Google launched its newest component , the Local Source tag, on Monday, May 9. The Local Source tag highlights the original sources of local stories that have become national or international talking points, thus directing traffic to smaller,
author: Adam Stetzer
publisher: Search Engine Watch Blog

Meeker report: what you should know about the rise of visual content
Wednesday, June 8, 2016, 18:03:01 GMT by Tereza Litsa
Mary Meeker published her Internet Trends of 2016 last week and among others, there were very interesting stats regarding the increase of visual content and most importantly, how this affects communication, marketing, broadcasting and ecommerce. There is a new generation coming up after millennials , the so-called Generation Z, which seems to be even more digital aware, comparing to the previous ones, evolving the idea of co mmunication and content consumption,
author: Tereza Litsa
publisher: Search Engine Watch Blog

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