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Search SEO Blogs Archive:

Search SEO Posts Last 14 Days




Publisher: Search Engine Watch Blog


Result 21 - 40 of about 2194

Responding to Device Changes in Google and Bing
Tuesday, September 23, 2014, 14:06:34 GMT by Melissa Mackey
Recently, both Bing and Google announced some changes to mobile advertising that you need to be aware of and react to within your PPC campaigns.
author: Melissa Mackey
publisher: Search Engine Watch Blog

Links, FUD, and Webmaster Guidelines
Tuesday, September 23, 2014, 12:00:52 GMT by Chuck Price
There's a lot of bad information floating around the Web pertaining to link-building. Even on the official Google webmaster forums. You owe it to yourself to read and understand the link scheme section of the webmaster guidelines.
author: Chuck Price
publisher: Search Engine Watch Blog

Bing Ads Reveals Dynamic Sitelinks
Monday, September 22, 2014, 21:11:01 GMT by Jessica Lee
Bing Ads has revealed a new feature dubbed "dynamic sitelinks" which creates annotations for ads that haven't specifically set up sitelink extensions.
author: Jessica Lee
publisher: Search Engine Watch Blog

How to use Keyword Research to Find New Landing Page Testing Ideas
Monday, September 22, 2014, 14:08:45 GMT by Jamie Smith
Marketers can use competitive keyword research in part to find more profitable keywords, improve their ad copy and come up with A/B testing ideas.
author: Jamie Smith
publisher: Search Engine Watch Blog

Centralizing Location Data: 3 Steps to Local SEO Success
Monday, September 22, 2014, 12:03:03 GMT by Adam Dorfman
National-local businesses with locations opening, closing or moving should take inventory of local business data and put processes in place to ensure it is constantly updated.
author: Adam Dorfman
publisher: Search Engine Watch Blog

Bing Ads Launches Campaign Planner Feature to Boost Ease of Use
Friday, September 19, 2014, 18:16:58 GMT by Ashley Zeckman
Similar to Google AdWords, Campaign Planner provides insights from data collected from Yahoo and Bing to help advertisers make decisions based on data.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Getting Inspired: 5 Ideas to Help Refresh Your Ad Copy
Friday, September 19, 2014, 14:05:38 GMT by Diane Pease
Writing great PPC copy means keeping your ad copy fresh even if your ads have a good CTR. Here are 5 ways to get some creative and different ideas.
author: Diane Pease
publisher: Search Engine Watch Blog

Don't Forget to Invest in Content )Not Just "Content Marketing"(
Friday, September 19, 2014, 11:59:57 GMT by Lisa Barone
Don't let excitement for content marketing blind you to other uses for content, like brand building, increasing conversions and setting up a proper framework.
author: Lisa Barone
publisher: Search Engine Watch Blog

Search Agency Covario Acquired, but its Saas Tools Remain Independent
Thursday, September 18, 2014, 19:54:45 GMT by Jessica Lee
Covario will be acquired by Dentsu Aegis Network and will transition toward operating as iProspect. Meanwhile, Covario's SaaS platform, Rio SEO, will remain independent.
author: Jessica Lee
publisher: Search Engine Watch Blog

Google's My Maps Upgrade Presents Opportunities for Local Search
Thursday, September 18, 2014, 18:04:10 GMT by Ashley Zeckman
Google's My Maps feature could help businesses drive in-person traffic by giving them a new tool to better market themselves to consumers searching for what's nearby.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Amazon and Google: Friends, Enemies or Frenemies?
Thursday, September 18, 2014, 17:03:50 GMT by Yuyu Chen
Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords.
author: Yuyu Chen
publisher: Search Engine Watch Blog

Why Nofollow Links Could Become the Redheaded Stepchildren of SEO
Thursday, September 18, 2014, 14:12:55 GMT by Julie Joyce
Nofollow links can be great for traffic, but are they leading us down a dangerous path where we can't trust anything we read online?
author: Julie Joyce
publisher: Search Engine Watch Blog

6 Crucial Link Building Strategies to Drive Quality Traffic
Thursday, September 18, 2014, 12:07:14 GMT by Pratik Dholakiya
Here are the six most important factors that will guide your link-building strategy and help you choose the perfect immediate tactics to implement on your website.
author: Pratik Dholakiya
publisher: Search Engine Watch Blog

Google Patent Aims to Use TV as a Signal in its Search Algorithm
Wednesday, September 17, 2014, 20:01:54 GMT by Jessica Lee
A new patent granted to Google will use signals related to TV shows that are "currently being displayed in proximity to an electronic device" being used to perform a search.
author: Jessica Lee
publisher: Search Engine Watch Blog

Bing Predicts Weighs in on Scottish Independence Vote
Wednesday, September 17, 2014, 18:56:33 GMT by Lisa Lacy
As voters in Scotland prepare to head to the polls, Bing has analyzed search and social data to predict the outcome of the independence referendum.
author: Lisa Lacy
publisher: Search Engine Watch Blog

Bing Rolls Out Tablet-Related Device Targeting Updates
Wednesday, September 17, 2014, 17:56:12 GMT by Ashley Zeckman
After announcing it would make changes to targeting functionality, Bing has begun migrating to unified device targeting based on simplicity, efficiency and control.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

How New gTLDs Fare in Search Marketing [Research]
Wednesday, September 17, 2014, 17:05:56 GMT by Jessica Lee
Globe Runner released findings of an experiment to discover how new generic top-level domains fared in paid search in impressions, click-through rate, conversions and KPIs.
author: Jessica Lee
publisher: Search Engine Watch Blog

8 Lessons for SEOs from Muck Rack's "Today's Journalist" Survey
Wednesday, September 17, 2014, 13:59:54 GMT by Ken McGaffin
One of the best ways to improve SEO is to get mentions from major media outlets. Here are eight lessons for SEOs looking to increase those mentions from a recent Muck Rack report.
author: Ken McGaffin
publisher: Search Engine Watch Blog

7 Reasons Your SEO Campaign Will Fail and What You Can Do About It
Wednesday, September 17, 2014, 11:54:11 GMT by Jay Taylor
Whether you're managing a campaign yourself, or you've hired an SEO professional, ask these 7 questions to determine if your campaign is on the right track.
author: Jay Taylor
publisher: Search Engine Watch Blog

Germany Wants Access to Google's Search Algorithm
Tuesday, September 16, 2014, 20:08:52 GMT by Dave Neal
German Justice Minister Heiko Maas said Google needs observing and noted anything that does not feature in its top search results might as well not exist.
author: Dave Neal
publisher: Search Engine Watch Blog

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