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Publisher: Search Engine Watch Blog


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Matt Cutts: Submit Scraper Sites That Outrank You on Google
Thursday, February 27, 2014, 22:11:09 GMT by Jennifer Slegg
If scraper sites that have copied your own content, you can now report it to Google by providing the source URL, where the content was taken from, the URL of the scraper site, and the keywords where the scraper site was ranking on.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Google AdWords Launches Flexible Conversion Counting
Thursday, February 27, 2014, 20:50:40 GMT by Jennifer Slegg
Google AdWords has officially announced a new way for advertisers to track and measure conversions with their new flexible conversion counting. The goal is to help advertisers track the types of conversions that work best for their business model.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January
Thursday, February 27, 2014, 19:04:59 GMT by Jessica Lee
AdGooroo release research this week showing which brands were on top when it came to the top 50,000 keywords in U.S. Google AdWords. The announcement comes on the heels of a new mobile data offering by AdGooroo.
author: Jessica Lee
publisher: Search Engine Watch Blog

Why SEO is About Pull, Not Push
Thursday, February 27, 2014, 14:58:26 GMT by Guillaume Bouchard
It is undeniable that organic search will remain a prevalent and profitable marketing channel for years to come, but in the short term it will be critical to think of, practice, and sell SEO as something larger than a way of marketing. Here's why.
author: Guillaume Bouchard
publisher: Search Engine Watch Blog

Responsive Design vs. Task-Oriented UX Design
Thursday, February 27, 2014, 12:52:39 GMT by Larry Marine
Many sites and apps fail miserably because they don't consider the task environment or device usage models. Read this before you jump on the responsive design bandwagon to make sure you're taking the right approach for your site.
author: Larry Marine
publisher: Search Engine Watch Blog

Yandex & Google: A Big Change for Russia's Display Ad Market
Thursday, February 27, 2014, 10:16:40 GMT by Michael Bonfils
Google's DoubleClick and Yandex's advertising network are powered by real-time-bidding technology publishers and advertisers will be able to maximize their advertising revenues and cut costs through the algorithm based bidding.
author: Michael Bonfils
publisher: Search Engine Watch Blog

Facebook News Feed Now Shows Content From Pages That Tag Pages You Follow
Wednesday, February 26, 2014, 21:16:47 GMT by Jennifer Slegg
If you follow or like a Page on Facebook, and another Page tags that page on Facebook within their own post, there's a higher likelihood that you'll see that post in your feed, even though you haven't liked or followed that brand or business.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Google Powers 'American Idol' Voting, See Live Results in Facebook
Wednesday, February 26, 2014, 21:01:41 GMT by Jessica Lee
Google has partnered with FOX to offer "American Idol" fans the chance to vote for their favorite season 13 contestants directly from its search results via phone, tablet, or desktop - just in time for the final competitions, which kick off tonight.
author: Jessica Lee
publisher: Search Engine Watch Blog

Facebook Pages Can Now Tag Other Pages
Wednesday, February 26, 2014, 19:46:12 GMT by Jennifer Slegg
If you follow or like a Page on Facebook, and another Page tags that page on Facebook within their own post, there's a higher likelihood that you'll see that post in your feed, even though you haven't liked or followed that brand or business.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Twitter Adds Promoted Accounts to Search Results
Wednesday, February 26, 2014, 19:00:54 GMT by Jennifer Slegg
Twitter advertisers will now have the option to promote their accounts in search results, the great new high exposure ad placement for advertisers looking to promote their Twitter accounts, rather than promoting a specific tweet.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Google, Yandex Integrate Display Ad Platforms
Wednesday, February 26, 2014, 17:55:30 GMT by Thom Craver
This partnership now allows both Google's and Yandex's real-time bidding systems integration, providing Google's advertising customers with access to Yandex's inventory and Yandex's ad customers access to the DoubleClick Ad Exchange.
author: Thom Craver
publisher: Search Engine Watch Blog

Bing Expands Timelines For a Half Million Famous People
Wednesday, February 26, 2014, 16:55:03 GMT by Thom Craver
From Prince to Vincent van Gogh, and more than a half million other famous or influential people, when you search for famous and/or influential people, Bing search result pages now present a sidebar timeline of important events from their lives.
author: Thom Craver
publisher: Search Engine Watch Blog

8 UX Tools Every Digital Marketer Needs in Their Toolkit
Wednesday, February 26, 2014, 14:49:09 GMT by Erin Everhart
Analyzing and testing website design and optimization to improve the user experience is a necessity. Drive more traffic and increase conversions with these eight tools, which span research, prototyping and design, and testing.
author: Erin Everhart
publisher: Search Engine Watch Blog

3 Ways Merging Google AdWords & Analytics Can Improve PPC Results
Wednesday, February 26, 2014, 13:48:42 GMT by Lisa Raehsler
Integrating Google AdWords and Analytics will help you reach a higher level of analysis beyond impressions, clicks, conversions found in AdWords. Start improving your paid search results today using these three examples as a great starting point.
author: Lisa Raehsler
publisher: Search Engine Watch Blog

7 Things You May Not Know About Google's Disavow Tool
Wednesday, February 26, 2014, 12:48:15 GMT by Marie Haynes
The process of disavowing links through Google is a mystery to many, and several misconceptions have surrounded the tool's use since it launched. Here are seven facts you need to know to get the most benefit out of the Google Disavow Links Tool.
author: Marie Haynes
publisher: Search Engine Watch Blog

Matt Cutts: EXIF Image Metadata is 'Potentially' a Google Search Ranking Factor
Tuesday, February 25, 2014, 20:40:47 GMT by Jennifer Slegg
EXIF data is the metadata that is included in most images that are taken with a camera. It includes things such as camera type, date taken, size, along with dozens of other parameters. And Google reserves "the right to use it in ranking.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers
Tuesday, February 25, 2014, 19:05:12 GMT by Jessica Lee
Big data app company BloomReach today attempted to make the shopping experience more personal with its announcement of SNAP - technology that adapts the search, navigation, and content of ecommerce sites to each visitor.
author: Jessica Lee
publisher: Search Engine Watch Blog

Google Hammers Polish Link Networks
Tuesday, February 25, 2014, 17:49:44 GMT by Jennifer Slegg
Google is continuing their attack on international spam, taking down two Polish link networks. Buying and selling links seems to be quite common in Poland, so we can expect to see some dramatic changes in Google's search results in the coming days.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

How to Create Your Own Awards Show & Come Out an SEO Winner
Tuesday, February 25, 2014, 14:48:39 GMT by Ken Lyons
Executing an industry awards program will earn high-quality links and a whole lot more. Here's a case study in how one awards show generated a ton of traffic, created strong engagement signals, and increased brand awareness and goodwill.
author: Ken Lyons
publisher: Search Engine Watch Blog

How to Use Google Analytics Campaign Reports
Tuesday, February 25, 2014, 13:43:15 GMT by Anna Lewis
Promoting a website? You'll be interested in seeing where your traffic comes from then. This post is here to take you through the campaign reports in details - allowing you to take control of your website's data and improve your results.
author: Anna Lewis
publisher: Search Engine Watch Blog

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