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Publisher: Search Engine Watch Blog


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Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits
Wednesday, July 2, 2014, 13:57:28 GMT by Glenn Gabe
Panda is a confusing topic for many webmasters. This post covers new learnings from Panda 4.0 and provides three analogies that can help ailing webmasters better diagnose Panda attacks.
author: Glenn Gabe
publisher: Search Engine Watch Blog

Learn How to Recognize CPC Creep and What You Can Do About It
Wednesday, July 2, 2014, 12:57:06 GMT by John Lee
There are many things that can cause CPC to creep up. Once you understand whether you have a CPC creep issue, you can reverse the trend with some of these strategic changes.
author: John Lee
publisher: Search Engine Watch Blog

Content Creators Ranking Checklist: How Quality Scores Influence
Wednesday, July 2, 2014, 11:56:44 GMT by Lisa Buyer
Even though Google has done away with author images, content creators should pay attention to authorship, as media companies are placing more focus on actual content creators versus an entity.
author: Lisa Buyer
publisher: Search Engine Watch Blog

Google to Close Orkut Social Netwok
Tuesday, July 1, 2014, 20:56:26 GMT by Dan Worth
Google is closing the doors on its social media service, Orkut, to focus on more profitable areas of its business.
author: Dan Worth
publisher: Search Engine Watch Blog

PR Newswire Press Release Guidelines Target Search Engine Spam
Tuesday, July 1, 2014, 17:35:14 GMT by Greg Jarboe
Press releases and other content submitted for distribution via PR Newswire's wire distribution network will be evaluated under new guidelines to help ensure quality, and prevent manipulation of search.
author: Greg Jarboe
publisher: Search Engine Watch Blog

Bing Adds New Twitter-Based Search Features
Tuesday, July 1, 2014, 17:05:03 GMT by Jennifer Slegg
Bing has introduced several new Twitter-focused search features, including the ability to search by hashtag and by a user's Twitter handle and the inclusion of tweeted content in the search results.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Google Expands Mobile App Indexing in Search Results
Tuesday, July 1, 2014, 15:49:35 GMT by Jessica Lee
Google is now indexing more mobile app content in its search results for those who have apps installed on their mobile devices. The company will also support app indexing for all Android app creators.
author: Jessica Lee
publisher: Search Engine Watch Blog

Keeping Your Head Above Water in the Google Lagoon
Tuesday, July 1, 2014, 13:58:56 GMT by Doc Sheldon
Keeping up with Google's changes can be almost a full-time job. Here are some tips and tricks for keeping abreast of the latest changes in the search engine's methods.
author: Doc Sheldon
publisher: Search Engine Watch Blog

The Biggest Mistake PPC Advertisers Make
Tuesday, July 1, 2014, 11:58:12 GMT by Melissa Mackey
Even in this day and age, PPC advertisers often make the huge mistake of neglecting to focus on conversions. Here are some of the most common conversion errors made in the PPC advertising world today.
author: Melissa Mackey
publisher: Search Engine Watch Blog

EU Commissioner Hints at YouTube Probe After Google Investigation
Monday, June 30, 2014, 20:27:39 GMT by Dave Neal
Europe's competition commissioner said he could investigate Google's YouTube if he saw any attempt by the company to abuse its dominant position in online video searching.
author: Dave Neal
publisher: Search Engine Watch Blog

How Bing Chooses Your Webpage Titles
Monday, June 30, 2014, 19:57:27 GMT by Jennifer Slegg
A new blog post from Bing explains how they choose the titles for webpages, and why they might replace the one you've selected with something entirely different.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

The 10 Best Ways to Generate Traffic Without Google
Monday, June 30, 2014, 14:00:20 GMT by Chuck Price
Rather than worry about losing or never having Google organic search traffic, plan for it. You can't rely on a single traffic source for business. You need multiple streams of traffic as insurance against the inevitable search algorithm changes.
author: Chuck Price
publisher: Search Engine Watch Blog

5 Boring Companies With a Fascinating Social Strategy
Monday, June 30, 2014, 12:54:57 GMT by Uri Bar-Joseph
Some "boring" companies have proved that even the boring can become fascinating when smart people are at the helm. Here are five examples of how unsexy companies take full advantage of social media with great social strategy.
author: Uri Bar-Joseph
publisher: Search Engine Watch Blog

Content Conundrum: The Vanity vs. Performance Dilemma
Monday, June 30, 2014, 11:54:35 GMT by Andy Betts
The rise of vanity metrics often distracts content authors from the true meaning and value of publishing great content. You shouldn't create content based on vanity metrics. The best content balances firm audience, personal, and business objectives.
author: Andy Betts
publisher: Search Engine Watch Blog

Link Building for Gaming Companies
Sunday, June 29, 2014, 16:22:25 GMT by Julie Joyce
Developing links for gaming companies is a lot of fun. But it's an extremely competitive area. Here's how to get great links from loads of content possibilities, social media, and an exceptionally passionate, loyal, and very Internet-savvy audience.
author: Julie Joyce
publisher: Search Engine Watch Blog

Google Reveals 4 Things You Need to Know About Quality Score
Friday, June 27, 2014, 16:00:07 GMT by Larry Kim
Google has published a whitepaper called "Settling the Quality Score" and updated the 5-year-old Hal Varian-AdWords Quality Score video. While the new content is mostly a re-hash of old stuff, they do disclose a few new insights about Quality Score.
author: Larry Kim
publisher: Search Engine Watch Blog

Key Takeaways From 5 A/B Tests With Significant Results
Friday, June 27, 2014, 13:54:22 GMT by Jamie Smith
Always use positive customer testimonials as social proof. Test higher and lower prices. Increase credibility with trust symbols. Find out what matters most to your customers. And don't blindly accept best practices. Here's why.
author: Jamie Smith
publisher: Search Engine Watch Blog

Restructuring Your PPC Campaigns in 5 Key Steps
Friday, June 27, 2014, 12:54:00 GMT by Diane Pease
Whether you start from scratch or modify an existing account, it's imperative to follow a strategic, sequential plan when restructuring a PPC account. Here are the five steps to follow to get you on your way to a smooth restructure journey.
author: Diane Pease
publisher: Search Engine Watch Blog

Google Tries to Steal How-To Traffic in Organic Search Results
Friday, June 27, 2014, 11:53:38 GMT by Ashley Zeckman
Now Google is going so far as to provide how-to step-by-step instructions on everything from boiling an egg to changing a tire. Here are some of the results that we've uncovered by way of some simple Google searches.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Google Begins Removing Search Results to Comply With 'Right to be Forgotten'
Friday, June 27, 2014, 09:32:47 GMT by Carly Page
Google says "Each request has to be assessed individually, and we're working as quickly as possible to get through the queue." It's not clear how many requests Google has received, but recent reports indicate takedown requests have topped 50,000.
author: Carly Page
publisher: Search Engine Watch Blog

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