Publisher: Search Engine Watch Blog

Result 201 - 220 of about 1094

Improve your PPC in just 25 minutes this week
Tuesday, April 5, 2016, 14:34:04 GMT by Pauline Jakober
Been ignoring your PPC account for a while? Or perhaps you’re onboarding a new PPC client that needs some immediate love? I’ve got a plan for you… In just 25 minutes, you can start mending the health of any PPC account, starting this week. These tips will help you save wasted ad spend and boost efficiencies immediately while you work on a long-term plan in the background to re-launch a PPC strategy.
author: Pauline Jakober
publisher: Search Engine Watch Blog

24 slightly depressing stats on the fall of Twitter
Tuesday, April 5, 2016, 14:03:53 GMT by Christopher Ratcliff
Despite its die-hard loyal user base, Twitter has been doing nothing but rubbing its fans up the wrong way for the last 12 months. Whether its been the adoption of a dreaded algorithm, a mooted 10,000 character increase , the killing of its share counts , the pointlessness of ‘Moments’, heck even changing its ‘favourite’ button from a star to a heart was a massive thing ,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

How to fix discrepancies in your web analytics data
Tuesday, April 5, 2016, 11:17:54 GMT by Peter O'Neill
Google Analytics, like every web analytics tool, does not deliver accurate data. There are many reasons behind this including: Visitors don’t allow JavaScript Visitors block cookies Pages missing code Location of the code on the page There are certain actions though that can be exactly measured, as they are recorded in back end systems. We know exactly how many transactions are placed, leads are generated, contact forms submitted, etc. For these actions,
author: Peter O'Neill
publisher: Search Engine Watch Blog

Have we reached peak content? Insights and issues highlighted by #ClickZChat
Monday, April 4, 2016, 15:00:48 GMT by Christopher Ratcliff
We’ve spoken a lot about the problem of peak content recently. With so many more businesses now adopting publishing models to reach their audience and focus on inbound, it is becoming harder for both users and distributors to cut through the noise and uncover the really useful information out there. Of course, it’s fairly easy for us to spout opinion on this issue, but we wanted to know first hand how this is affecting marketers,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

21 quick ways to find inspiration for creating content
Monday, April 4, 2016, 14:30:36 GMT by Tereza Litsa
There is an increasing need for online content, and both content writers and content marketers know the struggle of constantly seeking the next great post. It’s not always easy to come up with a content idea that will lead to an interesting post, especially when there’s time pressure or, simply, lack of inspiration. In order to maintain your productivity and feel inspired for your next post,
author: Tereza Litsa
publisher: Search Engine Watch Blog

How does Google determine my local ranking?
Monday, April 4, 2016, 11:39:37 GMT by Christopher Ratcliff
Google has just updated how it determines your business’s local ranking. Another week, another step towards Google becoming a damn sight more transparent than we’re used to. If it wasn’t enough that Google revealed its top three ranking signals for organic search last Friday, this Friday it revealed a new ranking signal for local search… Prominence . As noticed by Mike Blumenthal, and reported by SEJ over the weekend,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

How artificial intelligence can be used for marketing
Friday, April 1, 2016, 14:30:11 GMT by Graham Charlton
This week sees the launch of our Marketer’s Guide to Artificial Intelligence report, which takes a look at how AI can be used for marketing, now and in the future. In this extract, report author Martin Talks looks at the various ways marketers can make use of the technology. 1. New customer experiences Although AI still has limitations, forward-thinking brands are starting to harness its power to enhance the customer experience .
author: Graham Charlton
publisher: Search Engine Watch Blog

Dictionary of ad buying: key terms and acronyms
Thursday, March 31, 2016, 15:37:11 GMT by Mike O'Brien
For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we’ve compiled this helpful glossary. If you’re new to buying ads, you may not know where to begin. There are a lot of terms; some, like targeting, are fairly obvious, while others just seem like an alphabet soup of acronyms. If you’re like, “AMP, CPC, DSP, what?” fear not. We’re here to help.
author: Mike O'Brien
publisher: Search Engine Watch Blog

How B2B brands perform on social (spoiler: better than you think)
Thursday, March 31, 2016, 14:51:54 GMT by Matt Owen
In B2B social media there are a few accepted ‘truths’. B2B can’t work on Facebook or Pinterest. Instagram is a waste of time. LinkedIn is the only place for us (and we should set up a group, not a page). All of these are total claptrap of course. B2B works just as well (or better than) B2C, because the content and information they have to share is incredibly deep and engaging. Things have changed a bit recently of course.
author: Matt Owen
publisher: Search Engine Watch Blog

How to track clicks to offline sales from a B2B lead generation website
Thursday, March 31, 2016, 14:06:38 GMT by Chris Attewel
Some products demand a very specific conversion strategy. If yours includes a process of generating leads through your website to nurture and follow up offline, then you may face an issue which has plagued marketers for years. While it may make your old-school PPC account manager feel warm inside to see a healthy rate of conversion from form fills and phone calls, that often isn’t a good indicator of campaign success anymore.
author: Chris Attewel
publisher: Search Engine Watch Blog

How are businesses using Google Posts?
Thursday, March 31, 2016, 11:20:38 GMT by Rebecca Sentance
Google has recently debuted a new feature giving individuals and organisations a new platform for communicating with the wider public. Dubbed ‘Google Posts’ by most commentators â€" although Google has indicated that the feature does not have an official name yet â€" the new platform appears as a carousel of ‘card’ style updates within a search engine results page. The feature was originally introduced as part of the U.S.
author: Rebecca Sentance
publisher: Search Engine Watch Blog

How to use In-Page Analytics and how it can help boost conversions
Wednesday, March 30, 2016, 15:48:46 GMT by Amanda DiSilvestro
Google Analytics is most certainly complex, so naturally there are a few options and features that go unnoticed. So where do you begin if you’re trying to get more advanced and need a place to start? In-Page Analytics is probably one of the most under-used features that can also be the most impactful to a small business.
author: Amanda DiSilvestro
publisher: Search Engine Watch Blog

Okay, now Google’s Artificial Intelligence Division is just showing off
Wednesday, March 30, 2016, 14:48:24 GMT by Adam Stetzer
In Seoul, South Korea, a Google-created artificial intelligence has been squaring off against a mortal man in the 2,500-year-old strategy game, called Go, that’s several orders of magnitude more complicated than chess. When it was finally over, Google’s AlphaGo won four out of five matchups, making AlphaGo a role model for young artificial intelligences everywhere. How did the robot pull off such a decisive win?
author: Adam Stetzer
publisher: Search Engine Watch Blog

Remembering Klout: how ‘influence’ has changed over the years
Wednesday, March 30, 2016, 13:48:02 GMT by Tereza Litsa
I came across a tweet the other day from a follower giving a +K to another user, which serves as a reward for someone’s expertise, and it reminded me that Klout is still out there, although I haven’t visited it for years. What is Klout? It was back in 2008 when Klout was introduced to everyone as an online platform measuring social media influence .
author: Tereza Litsa
publisher: Search Engine Watch Blog

Is a brutal approach to content migration best for SEO?
Wednesday, March 30, 2016, 11:02:03 GMT by Chris Lake
I read a great article over at Boagworld about the pain of content migration, a term that will send shivers down the spine of anybody unfortunate enough to have been through such a process. Written by Paul Boag, it explains some of the common problems with migrating vast amounts of content . Notably, the reorganising of content in a way where lots of mismatches occur, breaking navigation and links,
author: Chris Lake
publisher: Search Engine Watch Blog

Three early results of Google removing right-hand side ads
Tuesday, March 29, 2016, 15:10:06 GMT by Jason Tabeling
About a month ago, Google introduced what now seems like a very obvious change to its results pages: it removed paid search ads from the right-hand side . Apparently Google made this change based on years of testing. These tests showed that no one was really clicking on these ads and it would better align with the mobile experience if they simply weren’t there. The impact of this means there will be less inventory,
author: Jason Tabeling
publisher: Search Engine Watch Blog

The rise of ‘Micro-Moments’ and how to optimise for ‘near me’ search queries
Tuesday, March 29, 2016, 14:55:01 GMT by Chris Lake
In the past year or so Google has published numerous articles and research around the topic of ‘Micro-Moments’ , which it describes as “the new battleground for brands”. Let’s look at a top level overview and then we’ll explore a few ideas around how to optimise one particular micro-moment. So what are ‘micro-moments’, exactly? Google says they are “critical touch points within today’s consumer journey,
author: Chris Lake
publisher: Search Engine Watch Blog

2016 guide to free online SEO training courses
Tuesday, March 29, 2016, 13:24:29 GMT by Chuck Price
All of the SEO knowledge with NONE of the expense. Online education is big business. That includes the digital marketing space. Scores of people are pushing online training programs promising to turn students into ‘SEO Rockstars’. Here’s the good news. You can learn most, if not everything, taught in these courses for FREE. I’ll even share the ‘secret sauce’ that nobody ever tells you about.
author: Chuck Price
publisher: Search Engine Watch Blog

Google has redesigned AdWords: what this means for you
Tuesday, March 29, 2016, 10:38:29 GMT by Matt Owen
Adwords has been around for a long time. When the first 350 users logged in, they were greeted by a stripped-back, spreadsheet-based display very similar to the one we see today. They were also possibly listening to ‘Bootylicious’ (but not on their phones) . The world, the ad market, and Google itself have all changed dramatically in the past 15 years, and it’s fair to say that AdWords is beginning to show it’s age.
author: Matt Owen
publisher: Search Engine Watch Blog

Digital transformation: are you asking the right questions?
Monday, March 28, 2016, 14:51:30 GMT by Matt Owen
Twitter turned 10 last week. This post isn’t about Twitter, but it made me realise how long I’d been working in the social media field (it’ll be nine years next week). I’m reasonably convinced I got my first social role because I just happened to be doing social when the whole thing became popular. This happens a lot in marketing. Something new comes along and we all hop on board,
author: Matt Owen
publisher: Search Engine Watch Blog

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