Publisher: Search Engine Watch Blog

Result 201 - 220 of about 1090

Here’s a new content marketing strategy documentation map
Wednesday, May 11, 2016, 13:08:23 GMT by Chris Lake
The majority of enterprise content marketers don’t have a documented strategy, according to recent research. The CMI found that almost two thirds of professional content folk haven’t yet bothered to write down their strategy . In some circles that’s akin to not having a strategy at all, but I don’t find it particularly surprising. Plenty of experienced, established teams seem to work without documentation in place,
author: Chris Lake
publisher: Search Engine Watch Blog

Food Tube: How video storytelling led to 2m YouTube subscribers
Wednesday, May 11, 2016, 11:47:56 GMT by Tereza Litsa
What’s the secret for Food Tube’s successful YouTube presence and how can you create unique content in the food industry? Food Tube is part of the Jamie Oliver Media Group and it was launched in 2013, as a new way to present food recipes, both in an informative and entertaining angle, hoping to transform the traditional format that we’ve known from Jamie Oliver since then. Thus, Food Tube became the food channel that combined recipes, tutorials,
author: Tereza Litsa
publisher: Search Engine Watch Blog

Understanding the mobile customer journey
Tuesday, May 10, 2016, 14:00:03 GMT by Andy Favell
This is a brief guide to the definitions, distinctions, methods and use of some oft-confused, but very useful methodologies for understanding mobile customers. Where marketing, web, design, UX and development collide there is bound to be a confusing mishmash of terminology and confusion of definitions. One of the best (or worst) examples of this is the mobile… customer journey, user journey, path to purchase, use cases, user stories etc. Done properly,
author: Andy Favell
publisher: Search Engine Watch Blog

Adopting a consumer mindset for your SEO strategy
Tuesday, May 10, 2016, 14:00:03 GMT by Kevin Gamache
Search engines continue to adjust algorithms to better match how consumers actually conduct their searches. How should this affect our optimization efforts ? Consumers aren’t born in a vacuum, nor do they live in one. They’re inundated with a brand’s messages, ideas, discussions, and controversy across all of their digital and offline encounters. As businesses and marketers, we must not only educate novice buyers on the benefits of a product,
author: Kevin Gamache
publisher: Search Engine Watch Blog

How Nordstrom strategically beat Zappos in Google Search
Tuesday, May 10, 2016, 12:29:29 GMT by Juan González
Five years ago, in April 2011, Zappos’ market share in Google was more than three times as large as Nordstrom‘s. Today, Nordstrom has twice the market share on Google as Zappos. During the time between April 2011 to December 2012, Zappos.com managed to increase its market share by 51% (going from a visibility score of 42.9 to 63.42 points), while Nordstrom increased their visibility 13 points to 54.9. A huge jump in market share by 302%. At this point,
author: Juan González
publisher: Search Engine Watch Blog

Search marketing in China: the rise of so.com
Monday, May 9, 2016, 14:11:39 GMT by Jim Yu
Baidu, the leading Chinese search engine, is the third most popular search engine in the world, despite being mostly concentrated in and around China. That speaks clearly to the immense size and power of the Chinese market. An estimated 507 million Chinese use search engines. This is an enormous marketplace for companies who want to grow overseas and engage with new prospective customers. Although Google dominates much of the search engine traffic in North America and Europe,
author: Jim Yu
publisher: Search Engine Watch Blog

Google Search Console: a complete overview
Monday, May 9, 2016, 13:56:33 GMT by Christopher Ratcliff
The Search Console (or Google Webmaster Tools as it used to be known) is a completely free and indispensably useful service offered by Google to all webmasters. Although you certainly don’t have to be signed up to Search Console in order to be crawled and indexed by Google, it can definitely help with optimising your site and its content for search. Search Console is where you can monitor your site’s performance, identify issues, submit content for crawling,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Local SEO: Key challenges and tips from #ClickZChat
Monday, May 9, 2016, 11:25:41 GMT by Matt Owen
In previous ClickZChat sessions we’ve largely covered content and platforms, but seeing as it’s a Twitter event held by both ClickZ AND Search Engine Watch, it seemed only right that we spend some time looking at search in more depth. This week we took to Twitter for an hour to ask our followers for their local SEO challenges and solutions. Here’s everything we learned: Alright everyone,
author: Matt Owen
publisher: Search Engine Watch Blog

Seven most interesting search marketing news stories of the week
Friday, May 6, 2016, 12:31:23 GMT by Christopher Ratcliff
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have a bountiful collection of news, a heaving trove of stats and a swollen haul of insight from the last seven days. These adjectives will make more sense in about one headline’s time. Google AI is improving its conversational skills with… romance novels Yep.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Six fictional search engines we wish existed
Friday, May 6, 2016, 11:15:56 GMT by Rebecca Sentance
With every new development in search technology, search engines are becoming more and more futuristic. With voice search and digital assistants letting you talk to search engines, and natural language search turning searching into a conversation, real-life search engines increasingly resemble something we used to only see in sci-fi films. But there are still so many things that we’d love to be able to search for,
author: Rebecca Sentance
publisher: Search Engine Watch Blog

10 tips for marketing success on LinkedIn
Thursday, May 5, 2016, 14:43:55 GMT by Sophie Loras
Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? At ClickZ Live Jakarta, Chris J Reed, global chief executive officer and founder, Black Marketing, shared his 10 tips for success on LinkedIn . “You all have terrible profiles â€" I know, I’ve seen them,” Reed told delegates. How to improve that?
author: Sophie Loras
publisher: Search Engine Watch Blog

The Marketing Immediacy Mantra: how to deliver excellent real-time experiences
Thursday, May 5, 2016, 13:38:34 GMT by Catherine Magoffin
Engaging consumers in the micro-moment is becoming a top goal for direct marketers, however, unless marketers are able to deliver value with each interaction, they risk alienating customers. Here are some tips for getting started: There’s a new sheriff in the land of marketing: immediacy. Otherwise sometimes know as instantaneous, now, pronto, boom. Immediacy is the mantra that runs the marketer’s realm, from program planning, to data and analytics and,
author: Catherine Magoffin
publisher: Search Engine Watch Blog

Q&A: The Prince’s Trust’s Rebecca Galambos on digital transformation
Thursday, May 5, 2016, 11:07:41 GMT by Graham Charlton
Rebecca Galambos is senior digital transformation director at the Prince’s Trust , with some valuable insights into the ‘millennial generation’ through her work. Rebecca will be speaking about this at our upcoming Shift event in London on May 24/25th. I’ve been asking Rebecca about what digital transformation means to her… Can you give us a sneak preview of your presentation at Shift?
author: Graham Charlton
publisher: Search Engine Watch Blog

Five ways to slash ad spend and achieve results right now
Wednesday, May 4, 2016, 15:51:05 GMT by Pauline Jakober
You know what’s great about PPC ? Even when your account is in the dumps, you can make small changes that can have a big impact on its performance and your ad spend. And sometimes all it takes is a little bit of creativity. So in the spirit of making small steps to improve your PPC, and building on my tips from last month ,
author: Pauline Jakober
publisher: Search Engine Watch Blog

Do bounce rates affect a site’s search engine ranking?
Wednesday, May 4, 2016, 14:50:44 GMT by Adam Stetzer
The bounce rate debate continues… Bounce rates and how they affect a website’s ranking on Google has been discussed, dissected, and dismembered over and over again. As fully transcribed on this site, a conversation between Rand Fishkin, CEO of Moz, and Andrey Lipattsev, Google’s search quality senior strategist, led to a surprising discussion on click and bounce rates affecting search rankings.
author: Adam Stetzer
publisher: Search Engine Watch Blog

How Google fights webspam and what you need to learn from this
Wednesday, May 4, 2016, 12:19:49 GMT by Christopher Ratcliff
Google has this week revealed its annual report on how it has policed the internet over the last 12 months. Or at least how it policed the vast chunk of the internet it allows on its results pages. Although it’s self-congratulatory stuff, and as much as you can rightfully argue with some of Google’s recent penalties , you do need to understand what Google is punishing in terms of ‘bad quality’ internet experiences so you can avoid the same mistakes.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Three research-driven PPC tips for the automotive industry
Tuesday, May 3, 2016, 14:47:28 GMT by Purna Virji
If you’re an automaker or car dealer, 2016 should be a good year for sales. Intensive research conducted by my data scientist colleagues at Bing Ads shows that digital media, especially search, will be the perfect place to capture the attention of prospective petrol-heads as they venture out on their car-buying journey. What’s driving solid car sales? Well, interest rates as well as fuel rates are low while the consumer index,
author: Purna Virji
publisher: Search Engine Watch Blog

How to use site search to improve conversion
Tuesday, May 3, 2016, 14:17:17 GMT by Tereza Litsa
Ian Scarr, the Regional Vice President for EMEA of SLI Systems delivered a very interesting talk at Internet Retailing Expo about site search on ecommerce sites and how it can increase a conversion with a series of steps. Here’s a round-up of the talk, along with Ian’s tips on the importance of site search for every website .
author: Tereza Litsa
publisher: Search Engine Watch Blog

Why are SEOs slow to implement Accelerated Mobile Pages?
Tuesday, May 3, 2016, 11:46:25 GMT by Rebecca Sentance
It’s been just over two months since Google launched Accelerated Mobile Pages (AMP), its super-fast brand of mobile webpages running on an amped-up version of HTML. Accelerated Mobile Pages are designed to speed up the experience of browsing the mobile web, providing page load times which are anywhere from 15 to 85% faster than regular mobile pages. We know that site speed has been a signal in Google’s search ranking algorithms since 2010 ,
author: Rebecca Sentance
publisher: Search Engine Watch Blog

Why fighting mobile click fraud is a waste of time
Monday, May 2, 2016, 14:09:04 GMT by Paul Muller
Fraud prevention is heating up in mobile. But trying to fight fraudulent clicks from mobile apps is a losing battle. Instead, try these three tips. Every week, a new industry expert or solution enters the fray to solve the billion-dollar fraud market . That’s great. Collectively, we can only combat fraud if as many parts of the mobile marketing stack embrace the techniques and implementations available. All the same,
author: Paul Muller
publisher: Search Engine Watch Blog

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