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Publisher: Search Engine Watch Blog


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Google Improves GDN Targeting With Bizo Audience Segments
Wednesday, March 5, 2014, 15:22:26 GMT by Justin Freid
Google is testing new targeting capabilities through a partnership with Bizo. Advertisers can select Bizo audience segments within Google AdWords for display campaigns. Available segments include beauty, fashion, parenting, technology, and music.
author: Justin Freid
publisher: Search Engine Watch Blog

10 Huge Online PR Mistakes You Must Avoid
Wednesday, March 5, 2014, 14:52:15 GMT by Ken McGaffin
Press releases have a part to play in link building campaigns. Is your press release actually newsworthy? Is it getting to the right people? Is it focused? Is it structured properly? These are just 4 of 10 avoidable online public relations mistakes.
author: Ken McGaffin
publisher: Search Engine Watch Blog

Google Improves GDN Targeting With Bizzo Audience Segments
Wednesday, March 5, 2014, 13:01:34 GMT by Justin Freid
Google is testing new targeting capabilities through a partnership with Bizo. Advertisers can select Bizo audience segments within Google AdWords for display campaigns. Available segments include beauty, fashion, parenting, technology, and music.
author: Justin Freid
publisher: Search Engine Watch Blog

So Why Did All Those Movie Sites Lose Google Search Traffic?
Tuesday, March 4, 2014, 22:31:07 GMT by Jennifer Slegg
Many movie-related sites recently saw their organic search traffic cut in half. Was it a Panda refresh? Was it something involving copyright? A new analysis reveals several potential reasons why these sites were impacted by Google's algorithm.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]
Tuesday, March 4, 2014, 18:34:39 GMT by Jessica Lee
ShopVisible released a report highlighting the mobile benchmarks of 2013, and found 30 percent of site traffic came from something other than a traditional desktop/laptop. While only 4 percent placed orders on mobile, order value was on par with desktop.
author: Jessica Lee
publisher: Search Engine Watch Blog

Building Relationships )and Links( from Natural Content
Tuesday, March 4, 2014, 16:33:53 GMT by Simon Penson
You need to track not just mentions of your brand or specific product)s(, but also noise around your industry so you can attempt to add value yourself in the right places. How? Use this process to exploit opportunities from natural conversation.
author: Simon Penson
publisher: Search Engine Watch Blog

Conquering Content Marketing, Step 3: Facing the 'Fans'
Tuesday, March 4, 2014, 14:43:12 GMT by Dan Cristo
When content is created, technical optimization is needed - keyword placement, engaging copy, and effective calls to action - but these activities are secondary to releasing quality content that users and search engines can react to.
author: Dan Cristo
publisher: Search Engine Watch Blog

How Content Marketing Is Changing & What We Can Do to Be Ready
Tuesday, March 4, 2014, 14:43:12 GMT by Nathan Safran
Content marketing is entering a new phase that lets you better connect with your audience, educate them through the buyer's journey, and wring more value from your content dollar with better measurement of what does and doesn't work. Are you ready?
author: Nathan Safran
publisher: Search Engine Watch Blog

Show Me the Menu: Google Now Displays Restaurant Menus in Search Results
Monday, March 3, 2014, 22:22:07 GMT by Jennifer Slegg
You can now Google [show me the menu for ...] and Google will display their full menu directly in the search results, without you needing to click through to an additional page, whether on the restaurants homepage or on a third-party website.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

'OK Google': Desktop Voice Search is Here
Monday, March 3, 2014, 20:16:20 GMT by Jessica Lee
Google has announced desktop voice search for Chrome has been release in beta for United States users. This functionality was publicly discussed nearly a year ago, but wasn't quite ready for use back in May 2013.
author: Jessica Lee
publisher: Search Engine Watch Blog

How Easy is it to Spam Google Places for Business? The FBI Knows
Monday, March 3, 2014, 18:25:38 GMT by Jessica Lee
A network engineer intentionally created fake business listings for the FBI and Secret Service without them knowing to prove a point to Google once and for all that its business listings on Google Maps had major loopholes and were primed for spam.
author: Jessica Lee
publisher: Search Engine Watch Blog

Optimize Your PPC With a Segmented Performance Analysis
Monday, March 3, 2014, 16:19:51 GMT by Purna Virji
To strategize your PPC optimizations most effectively, it's vital to ensure you also get a high-level view of how your account is doing. Here's how you compare a variety of different KPIs to identify and prioritize the optimizations you can perform.
author: Purna Virji
publisher: Search Engine Watch Blog

8 Content Marketing Lessons From Improv
Monday, March 3, 2014, 14:14:03 GMT by Kelly Wrather
Yes, it's true! The foundational techniques of improvisation can be transferred off the stage and into the office to improve content development efforts. Here are eight lessons from improv that you can apply right now to support your marketing.
author: Kelly Wrather
publisher: Search Engine Watch Blog

5 Examples of 'Spam Link Building Tactics' Done Right
Monday, March 3, 2014, 08:16:47 GMT by Jon Ball
Blog comments. Press releases. Reciprocal linking. Directories. Guest posting. Although these tactics are on Google's "do not use for SEO" list, they remain valuable tools within a natural, diverse, intelligently done link building project.
author: Jon Ball
publisher: Search Engine Watch Blog

Attention Small Business Owners: SEO Demands Your Involvement
Sunday, March 2, 2014, 18:46:47 GMT by Adam Stetzer
As much as small business owners may miss the simplistic link building days, SEO is now a much more complicated activity. To remain successful in the rankings, small businesses must find the time to participate in the process.
author: Adam Stetzer
publisher: Search Engine Watch Blog

Content Marketing Put a Man on the Moon, What Can it Do For You?
Friday, February 28, 2014, 14:32:16 GMT by Lisa Buyer
NASA not only put the first man on the moon, but pioneered the use of brand journalism, product placement, and real-time storytelling with the epitome of transparency and authenticity. Here's what you can learn from marketing the moon.
author: Lisa Buyer
publisher: Search Engine Watch Blog

Matt Cutts: Write Clear, Understandable Content
Friday, February 28, 2014, 06:14:09 GMT by Jennifer Slegg
Whether you're writing something technical or scientific, or you're writing for the general public, Google's Matt Cutts suggests the key to success is a focus on clarity above all else - making sure both experts and regular folks can understand.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Matt Cutts: Submit Scraper Sites That Outrank You on Google
Thursday, February 27, 2014, 22:11:09 GMT by Jennifer Slegg
If scraper sites that have copied your own content, you can now report it to Google by providing the source URL, where the content was taken from, the URL of the scraper site, and the keywords where the scraper site was ranking on.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Google AdWords Launches Flexible Conversion Counting
Thursday, February 27, 2014, 20:50:40 GMT by Jennifer Slegg
Google AdWords has officially announced a new way for advertisers to track and measure conversions with their new flexible conversion counting. The goal is to help advertisers track the types of conversions that work best for their business model.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January
Thursday, February 27, 2014, 19:04:59 GMT by Jessica Lee
AdGooroo release research this week showing which brands were on top when it came to the top 50,000 keywords in U.S. Google AdWords. The announcement comes on the heels of a new mobile data offering by AdGooroo.
author: Jessica Lee
publisher: Search Engine Watch Blog

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