YouTube recently added five tailored Playbook Guides - for education, media companies, music, nonprofits, and sports - to be used in conjunction with Version 3 of the Creator Playbook, which is the main resource for site-wide best practices.

Yes, THAT Eric Schmidt is worried about privacy: "How would you feel if your neighbor went over and bought a commercial observation drone that they can launch from their backyard. It just flies over your house all day. How would you feel about it?

Facebook is combining what it knows about its users' behavior and activities on Facebook and off, with the help of data brokers like Acxiom, Datalogix and Epsilon. Brands can now target users across desktop and mobile - and offline entirely.

The three-year Google antitrust investigation might be over. An agreement means that Google must clearly label search results for its own services such as Google News or Google+, but it won't involve any changes to Google's search algorithm.

Google is the subject of yet another anti-competitiveness complaint, this one from UK Internet company Streetmap. The mapping alternative has had enough of Google giving its Maps preferential treatment, so they have put their lawyers on the case.

Video is a powerful way to reach audiences both for publishers and advertisers. Marketers already know people are watching online video more than ever. A new Adobe Digital benchmark report reveals what, when, and how people are watching.

Ever been watching a HD YouTube video and wondered what it would look like in crappy VHS quality? Me neither. But someone at YouTube did, and now we have a new YouTube Easter egg. Enable tape mode has been added to honor the first VCR's birthday.

Annual U.S. social ad revenue is expected to reach $11 billion by 2017, according to BIA/Kelsey. The jump would represent a growth rate of over 18 percent over the next five years. Video and mobile social ads will be the prime growth motivators.

User experience, site usability, and onsite engagement have become more important for major search engines in their assessment of a site's "rankability," Use this checklist of tips to ensure your landing pages are sending all the right signals.

Most people don't search for a solution to their problem until something triggers them to do something about whatever pain or longing they've been suffering. By understanding these common search triggers, you can make your paid search ads stand out.

A good commander is tested in his absence. Whether you are managing a marketing team, a company, or an agency, the only way to truly succeed )and scale( is to make sure you empower your team enough to do the job - even when you aren't there.

Google Glass is going to be here in just a few months. Don't expect a tsunami of change all at once. Instead, wait, watch, and get ready. Somehow, some way, Google Glass and Internet marketing are going to meet up for a magical connection.

Google's Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips. Google has safer results than Bing, Yandex, and Blekko. GM likes Facebook ads again. Here's a quick recap of search and social marketing news and tips from the past week.

The same activities that were responsible for ascending to number one in the SERPs were also responsible for your manual penalty. So now what? It's time to acquire high value editorial links. Here are some of the best methods for doing so.

Google now lets users opt to delete their data upon their death. The Inactivity Account Manager allows users to have their data deleted following long periods of inactivity. Users can also send their Google data to designated third-parties.

Google has presented a list of concessions in a bid to address the European Union's concerns and put an end to a two-year long antitrust probe into its search business. Google wants to avoid paying out a massive fine and facing more legal action.

You can instantly glean an amazing amount of actionable information simply by watching and listening to people as they are using your website. Learn how four simple fixes to one website increased daily online sales by almost 50 percent.

Getting the mobile experience wrong can be deadly to your bottom line. Don't turn off customers with a bad mobile site and lose them to a competitor! These tips, tools, and code tricks to enhance your mobile user experience and increase conversions.

Because content has to be promoted and shared socially, creation can't occur in a procedural vacuum. These tips will help ensure that everyone working on content knows where that content is going and provide the best possible presentation.

In this climate of economic uncertainty and risk-averse marketing, how did Tourism Australia manage to pull huge wins from their sun hats? The answer lies in their carefully constructed social media plan of attack and consistent execution.