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Publisher: Search Engine Watch Blog


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Google Now Calculates Bitcoin Prices in Search Results
Thursday, July 17, 2014, 16:27:12 GMT by Dave Neal
How much is a Bitcoin worth today? Now Google can tell you. The search giant has added a Bitcoin calculation tool to its search results for certain queries such as "Price of BTC" or "Bitcoin price". Bing added a Bitcoin convertor in February.
author: Dave Neal
publisher: Search Engine Watch Blog

3 Ways to Help Prioritize Your SEO Efforts
Thursday, July 17, 2014, 13:51:17 GMT by Erin Everhart
On any given day, you're prioritizing keywords, tactics, outreach, clients, meetings, and even metrics. Prioritization can be a game changer. The most successful SEOs are the ones who've mastered it. Here's how you can, too.
author: Erin Everhart
publisher: Search Engine Watch Blog

Top 10 Skills That Separate Real UX Designers from Wannabes
Thursday, July 17, 2014, 13:06:00 GMT by Larry Marine
With the flood of ill-trained people claiming to be user experience )UX( designers, how do you know if you are hiring a UX snake oil salesman or a true UX expert? The best UX experts in the world all share these characteristics and abilities.
author: Larry Marine
publisher: Search Engine Watch Blog

5 Takeaways From the World Cup for Global Search Marketers
Thursday, July 17, 2014, 12:00:38 GMT by Michael Bonfils
How to identify your goals ahead of time by setting clear objectives to drive traffic to your site, gain brand exposure and interactivity through social, and determine who will stick around and become your customers when the event is all over.
author: Michael Bonfils
publisher: Search Engine Watch Blog

New Google Mobile Alert: Websites Using Flash May Not Work on Your Device
Thursday, July 17, 2014, 05:38:17 GMT by Ashley Zeckman
Google now warns mobile searchers when it detects pages that may not work on their devices )e.g., sites made with Flash(. Google has shared resources for developers that will enable them to build websites that work for all devices.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

New robots.txt Tester Launches in Google Webmaster Tools
Wednesday, July 16, 2014, 19:34:43 GMT by Danny Goodwin
The robots.txt testing tool in Google Webmaster Tools has just received an update to highlight errors causing Google not to crawl pages on your website, let you edit your file, test if URLs are blocked, and also view older robots.txt file versions.
author: Danny Goodwin
publisher: Search Engine Watch Blog

Mobile: 34% of Organic Search, 42% of Social Traffic in Q2 [Report]
Wednesday, July 16, 2014, 18:19:15 GMT by Jessica Lee
RKG released its digital marketing report for Q2 2014 and found organic traffic comprised 31 percent of all website visits in Q2, and mobile traffic grew to make up 34 percent of those visits. Meanwhile, 42 percent of social visits came from mobile.
author: Jessica Lee
publisher: Search Engine Watch Blog

Google AdWords Express App Now Available
Wednesday, July 16, 2014, 17:28:59 GMT by Danny Goodwin
Google has launched a new app for AdWords Express, the product designed to simplify search advertising for small businesses. In addition, Google is giving those advertisers better geotargeting to let them choose where their ads appear.
author: Danny Goodwin
publisher: Search Engine Watch Blog

Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor
Wednesday, July 16, 2014, 16:28:36 GMT by Mary Weinstein
Advertisers can download product reports, edit bids, keywords, ad groups, ads, and destination URLs, and import changes using bulk uploads. Also, you can now use AdWords Editor to edit bids and destination URLs for specific products.
author: Mary Weinstein
publisher: Search Engine Watch Blog

You've Been Hit by Penguin! Should You Start Over or Try to Recover?
Wednesday, July 16, 2014, 13:52:41 GMT by Marie Haynes
If you've been affected by Google's Penguin algorithm, the results can sometimes be devastating. Can your site ever recover, or does it make more sense to just scrap the site and start with a new one? This post will help you decide.
author: Marie Haynes
publisher: Search Engine Watch Blog

Guide to Google Analytics Demographics Reports: Age, Gender & Interests
Wednesday, July 16, 2014, 12:52:19 GMT by Anna Lewis
We now have some very powerful data at our fingertips to help us understand our website audience much better. Here's how you can use the Google Analytics Demographics reports to make some great data-driven improvements to your website.
author: Anna Lewis
publisher: Search Engine Watch Blog

Improve Your AdWords Performance With These 3 Google Analytics Reports
Wednesday, July 16, 2014, 11:51:57 GMT by Lisa Raehsler
You can apply the Location, Devices, and Landing Pages reports in Google Analytics to your AdWords accounts to improve the performance of your campaigns. Here's where to find these three reports and how to maximize their value.
author: Lisa Raehsler
publisher: Search Engine Watch Blog

Germany to Treat Google Like a Public Utility?
Wednesday, July 16, 2014, 05:24:37 GMT by Chris Merriman
German officials are planning to clip the wings of tech giants such as Google through heavier regulation. The country's Federal Cartel Office would be given powers to curtail Google's influence, were it decided that it had got too big for its boots.
author: Chris Merriman
publisher: Search Engine Watch Blog

You Can Now Link Your Google My Business & AdWords Accounts
Tuesday, July 15, 2014, 18:20:41 GMT by Ashley Zeckman
Google has announced an update to location extensions that will let advertisers link their Google My Business and AdWords accounts to ensure consumers will receive the correct local information they need when they're ripe to purchase.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Mobile Paid Search Spend Up 98% Globally vs. Last Year [Report]
Tuesday, July 15, 2014, 16:45:07 GMT by Jessica Lee
Covario released its quarterly report that looks at global paid search spend. Mobile online advertising saw a 98 percent increase in spend year-over-year )YoY( and 6 percent increase quarter-over-quarter )QoQ( globally. Overall,
author: Jessica Lee
publisher: Search Engine Watch Blog

How to Detect and Deal With Toxic Content )That Could Poison Your Entire Site(
Tuesday, July 15, 2014, 13:54:06 GMT by Ken Lyons
It's critical to habitually audit your domains for low-value content that could negatively impact organic search visibility. Here are some efficient ways to automate and scale your efforts by leveraging the following tools, tips, and tactics.
author: Ken Lyons
publisher: Search Engine Watch Blog

The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content
Tuesday, July 15, 2014, 11:53:21 GMT by Salma Jafri
If you find yourself creating endless content in a rut with increasingly mediocre quality and dwindling traffic, STOP right now and re-assess. Follow this framework to convert your vicious content cycle into a virtuous one.
author: Salma Jafri
publisher: Search Engine Watch Blog

Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors
Monday, July 14, 2014, 20:57:57 GMT by Ashley Zeckman
Google Webmaster Tools has added a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations )an attribute that communicates with Google if there are requirements for alternate languages on a web page(.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Google Search Quality Guidelines Now Reward Expertise, Authority, Trust
Monday, July 14, 2014, 16:51:28 GMT by Jessica Lee
The latest version of Google's "human rater handbook" aka search quality evaluation guide has leaked once again, and gives us more clues into how Google determines quality, including how expertise, authority, trust and reputation factor.
author: Jessica Lee
publisher: Search Engine Watch Blog

How to Sell Your SEO Plan With 5 Slides in 5 Minutes
Monday, July 14, 2014, 14:15:32 GMT by Eric Enge
You never really have more than five minutes to make "the sale." Here are five different people offering different common objections to implementing an SEO strategy. Each scenario offers ideas for making your pitch in five minutes with five slides.
author: Eric Enge
publisher: Search Engine Watch Blog

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