Publisher: Search Engine Watch Blog

Result 241 - 260 of about 1108

The pros, cons and politics of hybrid mobile apps
Wednesday, March 16, 2016, 15:02:28 GMT by Andy Favell
A hybrid mobile app is an application that has been built with web technologies â€" HTML5, CSS3 and JavaScript â€" and then “wrapped” with native code for closer integration with the device and/or to pass itself off as a download app. The hybrid app sits in the middle of the political battle between aficionados of the web/browser-based app and the native app. Depending on your viewpoint,
author: Andy Favell
publisher: Search Engine Watch Blog

Paid search and social: an introduction to your first steps in digital marketing
Wednesday, March 16, 2016, 13:57:06 GMT by Sana Ansari
So you’ve realized, for one reason or another, that it’s time to crank up the volume of your business and invest in digital marketing. You’ll be faced with an immediate question: there are so many different channels in digital marketing, which one do you try first? Well, the first step is knowing what each channel does, then we can narrow down your options with some recommendations.
author: Sana Ansari
publisher: Search Engine Watch Blog

Instagram to adopt the dreaded ‘algorithm’, posts will show out of chronological order, everyone panic!
Wednesday, March 16, 2016, 13:11:48 GMT by Christopher Ratcliff
*dusts hands, congratulates self on sensationalist headline, sits back and awaits traffic* So yeah, you probably already know this, but if you don’t â€" last night Instagram announced that will be adopting an algorithm that will show posts from the people you interact with/care about the most at the top of your news feed. This is what we in the business call ‘doing a Facebook’. Instagram states that people miss on average 70% of their feeds (crikey,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Blenheim Chalcot acquires analytics firm iJento
Tuesday, March 15, 2016, 18:29:48 GMT by Graham Charlton
Last week, Blenheim Chalcot announced the acquisition of customer journey analytics firm iJento . I’ve been talking to Jonathan Attwood, CEO of fospha and iJento , about the tools and the thinking behind the acquisition. What’s the reason for the acquisition of ijento? Blenheim Chalcot has hosted iJento’s clients in the UK and US for many years and is excited about the opportunity their technology and team delivers for organisations.
author: Graham Charlton
publisher: Search Engine Watch Blog

Google AdWords average conversion rates by industry [study]
Tuesday, March 15, 2016, 16:08:55 GMT by Larry Kim
When you evaluate your Google AdWords performance and conversion rates, what are you comparing against? If you’re like most advertisers, your primary source of insight is probably your own historical data. As long as you’re trending towards better than worse, you’re doing great… right? Not really. It’s important to track your performance over time and make sure you’re constantly improving,
author: Larry Kim
publisher: Search Engine Watch Blog

Seven ways publishers have reacted to ad blockers
Tuesday, March 15, 2016, 15:08:31 GMT by Tereza Litsa
There is a growing concern among publishers regarding the rise of ad blockers from users who prefer to enjoy an ad-free experience, as this translates to a significant loss of revenue for them. According to a report by Adobe and Page Fair , the loss reached $21.8 billion during 2015 and this has created an imperative need to tackle this increasing threat before it has any further impact on their existing advertising model (and their main source of profit).
author: Tereza Litsa
publisher: Search Engine Watch Blog

Google Analytics launches 360 Suite, promises a better view of the “complete customer journey”
Tuesday, March 15, 2016, 13:07:45 GMT by Christopher Ratcliff
Following the ‘micro-moment’ trend that Google has named and popularised for itself, Google has launched a suite of tools for its premium Analytics users, which promise to help better take advantage of customer behaviour “in the moment.” With companies swimming in data from an infinite number of channels, it’s harder than ever to get a genuinely complete view of the customer journey .
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

How much do journalists and editors need to know about SEO?
Tuesday, March 15, 2016, 12:22:27 GMT by Graham Charlton
How much SEO knowledge does a journalist need? Is it a key part of the job in the modern world, or should they just concentrate on writing? From my perspective, looking after the ClickZ and Search Engine Watch sites, it plays a big role in what we do. Especially this site â€" if we’re going to write about SEO , we should know what we’re talking about. I see it as being essential to the modern journalist or writer online.
author: Graham Charlton
publisher: Search Engine Watch Blog

Seth Godin on titles, transformation and Trump [video]
Monday, March 14, 2016, 16:04:49 GMT by Mike O'Brien
The countdown to ClickZ Live New York is on and with five weeks to go, our keynote speaker, renowned marketer Seth Godin, stopped by our office for a chat. With ClickZ Live New York just a month away â€" you’ll be there, right? â€" we invited our keynote speaker to come hang out with us. And we filmed it, just because we weren’t sure if you’d believe us when we told you who we got this year.
author: Mike O'Brien
publisher: Search Engine Watch Blog

A quick guide to time-saving keyword optimization techniques
Monday, March 14, 2016, 15:04:26 GMT by Josh McCoy
If there’s one thing that almost all of us can agree on, it’s that no matter what changes in the world of digital marketing, there is one constant… there’s not enough time in the day. The developers are busy, the designers are busy, the content team is busy, and you can’t wrangle a moment with the top brass or legal team to gain approval for the site section addition you desperately need.
author: Josh McCoy
publisher: Search Engine Watch Blog

Google asks bloggers to nofollow links for free gifts: expert view
Monday, March 14, 2016, 13:48:57 GMT by Graham Charlton
As we reported on Friday, Google has issued guidelines for bloggers who receive free products from companies. Google’s advice is for bloggers to nofollow any links that they add to products they’ve received as ‘these links didn’t come about organically’. It may sound simple enough, but it raises a number of issues. These include: Is there a problem with bloggers providing links in return for free products? If so,
author: Graham Charlton
publisher: Search Engine Watch Blog

Rob Kerry on the future of search: 2016 and beyond
Monday, March 14, 2016, 12:03:17 GMT by Rebecca Sentance
At the inaugural Ayima Insights digital marketing conference, Ayima co-founder Rob Kerry gave us his insights into how the field of search is currently developing, and what the future may hold in 2016 and beyond. Things were simpler back in the early days of online search. Or so I’m told â€" I wasn’t actually there, but Rob Kerry painted a vivid picture during his presentation at Ayima Insights Conference last Thursday.
author: Rebecca Sentance
publisher: Search Engine Watch Blog

Google issues guidelines on bloggers and links for freebies
Friday, March 11, 2016, 19:19:27 GMT by Graham Charlton
The practice of brands engaging with popular bloggers seems to have caught Google’s attention, with the search engine offering some advice on what bloggers should do in this situation. Or, as it’s very easy to interpret, Google is suggesting it may take action if it deems that links have been added to posts in return for free goods. In its post , Google advises bloggers to nofollow links to company’s sites,
author: Graham Charlton
publisher: Search Engine Watch Blog

Five tips to achieve content marketing success
Friday, March 11, 2016, 10:26:07 GMT by Tereza Litsa
Content marketing has seen an impressive growth during the past few years and this has made an increasing number of brands examine the best tactics to invest in content and boost sales. We attended Ayima’s Insights Conference in London this week, and here’s what we learned from Danny Cha dburn , Head of SEO at Ayima and SEW contributor , on how to create a successful content marketing strategy.
author: Tereza Litsa
publisher: Search Engine Watch Blog

The winners and losers of ‘mobilegeddon’ in the USA
Thursday, March 10, 2016, 14:38:41 GMT by Juan González
In the USA, mobilegeddon was much more successful in making website operators take note of Google’s mobile-friendly update than for any other country we looked at. For the European search-markets, the worst mistake we found was companies not having a mobile-friendly version of their site. In the USA, many website operators just made sure their homepages, and maybe a few content pages, were mobile-friendly. Thanks to the nature of the mobile-friendly update,
author: Juan González
publisher: Search Engine Watch Blog

10 remarketing facts that will supercharge your PPC strategy
Thursday, March 10, 2016, 13:38:17 GMT by Larry Kim
Hey you guys! All these articles about the dangers of creepy remarketing make me want to barf. I think advertisers who are scared of remarketing are either using remarketing all wrong, or have a poor understanding of the awesome power of remarketing . I’ve been using remarketing at WordStream since 2012 and last year, we spent over $500,000 on these ads alone . Why? Because they’re freaking awesome.
author: Larry Kim
publisher: Search Engine Watch Blog

How brands are missing out by not allowing app indexing
Thursday, March 10, 2016, 10:37:08 GMT by Christopher Ratcliff
A new study suggests that only 20% of iOS apps and 30% of Android apps are able to support app indexing. Here’s a brief introduction on app indexing to get started… What is app indexing? When someone searches on Google from their mobile, results can now be served direct from an app they have installed. When they click on the result, they have the option of seeing the page either on the mobile web or within the app itself.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Three ways to protect your business from ad-blockers
Wednesday, March 9, 2016, 16:05:11 GMT by Danica Jones
New guidelines from the Federal Trade Commission have many marketers worried about the future of native advertising . As is the case with any new regulation, there are some who are opposed to the restrictions. The Interactive Advertising Bureau says it is “concerned” about some of the wording in the new guidelines and has asked the FTC for clarification. The chief revenue officer of Forbes Media, Mark Howard,
author: Danica Jones
publisher: Search Engine Watch Blog

Pump up the volume: six ways PPC can boost your promotions
Wednesday, March 9, 2016, 13:59:29 GMT by Pauline Jakober
Sometimes, you need a little extra boost for certain products or services â€" be it a product with excess inventory, a new service or simply something you want to catapult into the spotlight. PPC tactics can help get the word out, and I’m going to show you how in six steps. 1. Sitelinks strategy I’ve talked before about using your ad extensions strategically , and sitelinks is one of those extensions that can help get the word out in your ads.
author: Pauline Jakober
publisher: Search Engine Watch Blog

Google is killing off Toolbar PageRank from its browser
Wednesday, March 9, 2016, 12:13:52 GMT by Christopher Ratcliff
As confirmed by Google’s Webmaster Trends Analyst John Mueller, Google is removing PageRank from its Toolbar. So if you’ve been using the extension to see all the juicy PageRank data from any website you visit, I’m afraid you won’t have access anymore. @szymonslowik @methode @rustybrick Yes, it’s true. https://t.co/5iohiJ6wjQ has some comments from us. Do you use the toolbar? â€" John Mueller (@JohnMu) March 9,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

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