Publisher: Search Engine Watch Blog

Result 241 - 260 of about 1004

Shift London: Are you ready to join the #Digirevolution?
Thursday, April 21, 2016, 11:26:06 GMT by Matt Owen
What makes a digital influencer? Is it follower numbers? The ability to find and create great content? Or just a genuine passion for transformation and digital change? On May 24th and 25th, we’ll be hosting our new Shift event in London, and we want to find the biggest influencers online to be help us drive digital change. The gurus and visionaries who are kindling conversation about digital leadership and the drive towards truly customer-centric business models.
author: Matt Owen
publisher: Search Engine Watch Blog

New research reveals enterprise content marketing trends in 2016
Thursday, April 21, 2016, 09:55:34 GMT by Chris Lake
Joe Puluzzi has released the CMI’s latest research into enterprise content marketing, and it’s well worth sharing, so I thought I’d discuss a few of the highlights (or lowlights, in some cases). The study reveals that the vast majority of marketers have a long way to go before they become truly effective, with less than one in 20 reaching a level of maturity that pretty much guarantees success.
author: Chris Lake
publisher: Search Engine Watch Blog

How mobile transformed an 80 year-old catalogue retailer
Wednesday, April 20, 2016, 14:53:54 GMT by Andy Favell
In four years Shop Direct has gone from selling the majority of its products via twice yearly catalogue to an entirely digital operation that sell the majority of its products via the mobile web. British catalogue retailer Shop Direct has transformed itself from a paper-based into a pure-play digital business. In 2012, 72% of sales came from catalogues. In 2016 it will be 0%. Today Shop Direct’s £1.8 billion business is 100% digital.
author: Andy Favell
publisher: Search Engine Watch Blog

23 up-to-date stats and facts about Instagram you need to know
Wednesday, April 20, 2016, 14:08:38 GMT by Christopher Ratcliff
Today we embark on our fourth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with our expert friends and followers a particularly burning digital marketing related issue. For this week’s chat, we’ll be talking about Instagram and its rise in value for marketers, so please join us at 12pm EST (5pm UK) on Wednesday 20 April. As preparation for the discussion,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Twitter introduces better targeting with its new Ad Groups tool
Wednesday, April 20, 2016, 12:53:10 GMT by Tereza Litsa
Twitter Ads have introduced a new Ad Groups feature in an attempt to improve advertising for big brands using customisation and segmentation. Following Facebook’s path in trying to present a competitive advertising platform, Twitter is hoping to attract advertisers aiming for large-scale campaigns. According to Twitter : “Ad groups introduce a new level in our campaign hierarchy: one campaign can have many ad groups,
author: Tereza Litsa
publisher: Search Engine Watch Blog

Nick Wilsdon on Enterprise SEO and Customer Acquisition [podcast]
Tuesday, April 19, 2016, 14:50:19 GMT by Christopher Ratcliff
Welcome to the latest episode of the ClickZ Digital Marketing Podcast . In this week’s edition, we interview search expert Nick Wilsdon on the current and future state of enterprise SEO and customer acquisition. You’ll learn about the latest developments in search engine optimisation and what opportunities these present for marketers.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

24 key skills for SEO professionals (and wannabes) in 2016
Tuesday, April 19, 2016, 13:44:56 GMT by Chris Lake
Search engine optimisation is one of the biggest games worth playing in business. The risks and rewards are huge. There’s a lot of head-scratching, occasional sleepless nights, some incredible eureka moments, and plenty of scope for amateur soothsayers. It can be hard work and it seems to be getting ever more difficult, but it is a lot fun.
author: Chris Lake
publisher: Search Engine Watch Blog

Insights on digital leadership & transformation from last week’s #ClickZChat
Tuesday, April 19, 2016, 11:59:19 GMT by Matt Owen
In past editions of ClickZChat we’ve focused on fairly targeted insights, but with our new event Shift fast approaching, the time seemed right to tackle some larger themes. This week we took to Twitter to ask our followers how inspired leadership can drive transformation initiatives, and where people fit into the grand scheme of the ‘digitally ready company’. Q1: What are the key characteristics of digital leaders ?
author: Matt Owen
publisher: Search Engine Watch Blog

Paid search rules for ROI on mobile: report
Monday, April 18, 2016, 15:12:17 GMT by Christopher Ratcliff
Lead generation and direct online sales represent the two most important objectives for mobile marketers and paid search is the key mobile channel for achieving these objectives. This is according to our new ClickZ Intelligence report on the State of Mobile Advertising 2016 , produced in partnership with Search Optics and based on a global survey of more than 400 marketers and digital professionals.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

17 ways to improve your site search results pages
Monday, April 18, 2016, 13:56:50 GMT by Graham Charlton
As site search users can be have a greater intent to purchase than the average, it pays to provide the best possible experience for these users. In this post I’ll look at the presentation of site search results, and what retailers can do to ensure that users’ searches are successful. Filtered navigation An absolute must. Unless people have searched for a very specific product with a unique model number, or perhaps for a catalogue code,
author: Graham Charlton
publisher: Search Engine Watch Blog

How to optimize your Google My Business listing: expert tips
Monday, April 18, 2016, 11:41:01 GMT by Graham Charlton
A Google My Business profile is an essential for local SEO. It’s free and will enable you to appear in local search results for queries specific to your products or services. Even broad queries with large volumes are now showing local results which is something small business owners can capitalise upon. We’ve been asking SEO experts for their advice on setting up and optimising GMB listings.. The experts are: Greg Gifford ,
author: Graham Charlton
publisher: Search Engine Watch Blog

12 valuable marketing lessons from Snapchat’s success
Friday, April 15, 2016, 13:42:24 GMT by Tereza Litsa
Snapchat is turning into a very appealing platform for brands, while the engagement of its users keep increasing. How did it become the new trending social platform? Snapchat has surprisingly evolved into a very interesting social network, both for the users, but also for the brands that start exploring its numerous opportunities for increased engagement, curated content and new creative directions. It has shaped a new form of mobile-focused marketing that combines engagement,
author: Tereza Litsa
publisher: Search Engine Watch Blog

Seth Godin: Nobody makes a purple cow by sticking with what’s safe
Thursday, April 14, 2016, 17:15:27 GMT by Mike O'Brien
Yesterday’s over. Being different is what’s going to help you win tomorrow â€" not simply repeating your previous success. A century ago, Henry Ford made headlines with what seemed like an outrageous decision to double minimum wage. Instead of the standard $2.34, Ford workers would take home an unprecedented $5 for each working day. It was a great move for the brand, as its workers were suddenly able to afford its products. However,
author: Mike O'Brien
publisher: Search Engine Watch Blog

The key ingredients of mobile design and UX methodology
Thursday, April 14, 2016, 15:14:45 GMT by Andy Favell
Mobile projects can live or die on design. This column looks at the importance of design methodology, with a blow-by-blow account of the digital design process at the UK mapping agency, Ordinance Survey (OS). While mobile development is rooted in methodologies inherited from web and software development â€" Waterfall or Agile; Scrum and Kanban â€" there is no industry-standard methodology for the design stage of your mobile project.
author: Andy Favell
publisher: Search Engine Watch Blog

Is Google testing out green labels for PPC ads?
Thursday, April 14, 2016, 13:09:03 GMT by Graham Charlton
Google looks to be testing out a new colour of ‘ad’ label for its PPC ads in Europe today. I noticed this tweet in my timeline earlier today, from a user who’d noticed these green ad labels in the UK. Looks like Google is testing green Ads. Anyone else seeing this? #Adwords #ppc pic.twitter.com/bX5YquqGJF â€" James Whitelock (@jaywhitelock) April 14, 2016 It appears to be a European thing,
author: Graham Charlton
publisher: Search Engine Watch Blog

The top 100 most expensive keywords in the UK
Thursday, April 14, 2016, 11:38:32 GMT by Chris Lake
Back in the day, around 2003, somebody asked me a question regarding paid search: “Do you know what the most expensive keyword is on Google Adwords, and how much it costs?” I made a bunch of guesses, gradually increasing the amount I thought it might be acceptable to pay every time somebody clicks on an ad. £20? No? £30? Surely not! The grand reveal was that I was horribly wrong,
author: Chris Lake
publisher: Search Engine Watch Blog

How will online advertisers and retailers benefit from Google AdWords redesign?
Wednesday, April 13, 2016, 17:42:24 GMT by Mark Haupt
In this mobile-first world, Google is continuously monitoring the growth of usage on mobile devices and looking for ways to improve advertiser’s ability to adapt to this new multichannel behaviour. That is why the search engine giant, shortly after revealing a new layout for its SERPs , has redesigned the AdWords interface which is where online marketers and merchants display copy on its search engine and manage their campaigns in one place.
author: Mark Haupt
publisher: Search Engine Watch Blog

Mobile marketers are missing out on hyperlocal: report
Wednesday, April 13, 2016, 15:06:32 GMT by Graham Charlton
Despite the opportunity to target customers based on their locations, just 22% of marketers agree that they are exploiting hyperlocal advertising to its full potential. It works too, so many advertisers are missing out on one of the best tactics to use. This is one of the findings from our State of Mobile Advertising 2016 report , produced in association with Search Optics. The hyperlocal opportunity With the near ubiquity of smartphones,
author: Graham Charlton
publisher: Search Engine Watch Blog

30 quick and easy SEO tips for small businesses
Wednesday, April 13, 2016, 13:36:01 GMT by Graham Charlton
For the uninitiated, SEO can seem to be a complex and foreign landscape, but it doesn’t have to be too complicated. Indeed, there’s a lot that small businesses (and anyone) can do without any great SEO knowledge, and without spending too much money. With the help of some search experts, I’ve compiled a list of tips (in no particular order)… 1. Set up a Google My Business account Set this up and get all of your business details uploaded.
author: Graham Charlton
publisher: Search Engine Watch Blog

Everything you need to know about natural language search
Tuesday, April 12, 2016, 17:34:10 GMT by Rebecca Sentance
Search engines like Google, Bing and others are making efforts to bring searching for information in line with everyday conversation with a type of search called ‘natural language search’. This development is a move away from the type of searching that has dominated the web since the advent of search engines in the 1990s. It is part of an attempt to make searching faster and more effective by understanding searcher intent and more complex, multi-part queries.
author: Rebecca Sentance
publisher: Search Engine Watch Blog

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