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Publisher: Search Engine Watch Blog


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Why You Need to Own Your Data & Digital Assets
Wednesday, May 14, 2014, 12:07:14 GMT by Rebecca Murtagh
Data is the lifeblood of a sustainable business. It drives decisions on content, usability, SEO, social, and more. The brand must assert ownership of data from day one, and diligently manage it as if it were worth its weight in gold. Because it is!
author: Rebecca Murtagh
publisher: Search Engine Watch Blog

Google Brings NHL, NBA Video Highlights to Search Results
Tuesday, May 13, 2014, 19:30:57 GMT by Jennifer Slegg
Google has launched a new feature that allows sports fans to see the videos of the highlights from the previous night's game, when you search for the team name. The video is embedded at the top,
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Top Brands Now Testing Pinterest Promoted Pins
Tuesday, May 13, 2014, 17:55:22 GMT by Jessica Lee
Pinterest announced the next phase in promoted pins testing with some heavy hitting brands primed for Pinterest's target audience. Brands include Kraft, Target, and Disney, and these advertising campaign will be in three- to six-month stints.
author: Jessica Lee
publisher: Search Engine Watch Blog

Break-Even CPC & Simple Landing Page Testing
Tuesday, May 13, 2014, 14:08:55 GMT by John Gagnon
Optimizing your conversion rate is so important because it drives bid. Your bid helps determine your position, or your profitability. Here's how you can improve your landing pages, and then reinvest gains into your PPC strategy.
author: John Gagnon
publisher: Search Engine Watch Blog

5 Googley SEO Terms - Do They Mean What You Think They Mean?
Tuesday, May 13, 2014, 13:03:31 GMT by Kristine Schachinger
Robots.txt. Google DNS. Penguin, Panda, and penalties. Duplicate content filter. PageRank. You've heard all these terms, but these words have very specific meanings and are among the most commonly misunderstood terms when it comes to Google and SEO.
author: Kristine Schachinger
publisher: Search Engine Watch Blog

5 Ways to Sell SEO to Your CMO
Tuesday, May 13, 2014, 12:03:08 GMT by Jim Yu
Are for ready for the tough questions about your organic search plans? Be well prepared with data points and projections that speak to the goals that matter to different decision-makers, using this five-point data-driven decision plan.
author: Jim Yu
publisher: Search Engine Watch Blog

10 SEO Myths Debunked by Bing's Duane Forrester
Monday, May 12, 2014, 19:11:44 GMT by Jennifer Slegg
Hot on the heels of Google's Matt Cutts discussing what he feels are the biggest SEO myths, Bing's Duane Forrester has written about what he feels are 10 of the biggest myths in SEO. While some are true SEO myths, a few fall under best practices.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Dorothy Hodgkin Google Doodle Celebrates Biochemist
Monday, May 12, 2014, 17:41:09 GMT by Jennifer Slegg
A Google Doodle today celebrates the 104th birthday of British scientist Dorothy Hodgkin. The special logo features an X-ray crystallography of 3-D biomolecules, the method used by scientists to determine the 3-D structure of biological molecules.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

From Foursquare to Swarm: Mayor 2.0, Insights, Stickers & Goodbye Badges
Monday, May 12, 2014, 17:05:58 GMT by Ashley Zeckman
The time has come to say goodbye to Foursquare mayorships, as we know them. Foursquare has revealed some new details about what users can expect when Swarm launches this week, including the future of mayorships, badges, and new features.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Dorothy Hodgkins Google Doodle Celebrates Biochemist
Monday, May 12, 2014, 16:20:40 GMT by Jennifer Slegg
A Google Doodle today celebrates the 104th birthday of British scientist Dorothy Hodgkins. The special logo features and X-ray crystallography of 3D biomolecules, the method used by scientists to determine the 3D structure of biological molecules.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

6 Ways to Get the Most Out of Your Search Marketing Agency
Monday, May 12, 2014, 14:04:48 GMT by Andrew Delamarter
You've hired experts to handle your search marketing. Good for you! Now how do you make sure they have what they need to succeed, are earning their keep, and not just phoning it in? Let's look at a few ways to get the most from your search agency.
author: Andrew Delamarter
publisher: Search Engine Watch Blog

5 New & Improved Twitter Features Marketers Should Use
Monday, May 12, 2014, 12:29:13 GMT by Allison Peltz
Twitter has updated profile pages, introduced direct response ads, beefed up its amplify program, now makes engaging tweets appear larger, and has introduced a video collage. Here are a few brands that are making the most of the collage capability.
author: Allison Peltz
publisher: Search Engine Watch Blog

How to Audit Your SEO & PPC Agency or Consultant
Sunday, May 11, 2014, 16:31:41 GMT by Jayson DeMers
If you employ an SEO or PPC consultant/agency, assess these points to determine whether they're doing their job. If you're looking to hire a new agency or consultant, address each point with them and ask for examples before initiating an engagement.
author: Jayson DeMers
publisher: Search Engine Watch Blog

ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day
Friday, May 9, 2014, 17:38:54 GMT by Jessica Lee
With Mother's Day right around the corner, AdGooroo wanted to examine the paid search landscape to see who the leaders were in mobile, desktop, and tablet paid search for the flowers and gifts category. ProFlowers and 1800Flowers claimed the top spots.
author: Jessica Lee
publisher: Search Engine Watch Blog

4 Statistics About Pinterest Users You Need to Know [Study]
Friday, May 9, 2014, 16:03:19 GMT by Ashley Zeckman
A new study of 50,000 random pinners and their pins looks at how people are using Pinterest, whether women are still outpinning men, the most popular categories for pins, the top brands utilizing Pinterest, and the most popular pinning times.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

How Can Good PPC Managers Become Great PPC Managers?
Friday, May 9, 2014, 14:02:33 GMT by Pauline Jakober
Good PPC managers get results, they know their way around the necessary data tools, and they can follow the foundations of PPC well. But great PPC managers don't stop there. These are some characteristics that elevate a PPC manger from good to great.
author: Pauline Jakober
publisher: Search Engine Watch Blog

How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience
Friday, May 9, 2014, 12:01:46 GMT by Eli Goodman
BuzzFeed's impressive growth is mainly due to successfully leveraging social platforms - particularly Facebook - to help drive traffic. While desktop traffic for BuzzFeed has roughly doubled in the past year, mobile traffic is up nearly five times!
author: Eli Goodman
publisher: Search Engine Watch Blog

Google Buys, Then Shuts Down Restaurant Website Builder Appetas
Thursday, May 8, 2014, 20:35:59 GMT by Ashley Zeckman
Google has purchased and shut down Seattle-based Appetas, a website that lets restaurateurs build a website inexpensively with integrations )social, mobile, reservations, delivery( that only larger restaurants can usually afford.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Google AdWords MCC Scripts Now Available to All Users
Thursday, May 8, 2014, 18:05:00 GMT by Jennifer Slegg
All Google AdWords advertisers now has access to the scripts from within their My Client Center account. Google has released guides and code snippets for the MCC scripts, which can help you manage account changes at scale using JavaScript code.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Local Listing Management Priorities: How & Where to Syndicate Local Data
Thursday, May 8, 2014, 13:58:26 GMT by Bill Connard
Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical. Here's how to implement a smarter, more effective local listings syndication strategy.
author: Bill Connard
publisher: Search Engine Watch Blog

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