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Publisher: Search Engine Watch Blog


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BuzzSumo: The Heavyweight of Content Discovery?
Monday, June 23, 2014, 15:50:38 GMT by Larry Kim
BuzzSumo trawls the web for content based on search queries, and provides you with lots of interesting data based on your results. Here's why BuzzSumo is such an awesome tool and why you should make it a part of your Internet marketing arsenal.
author: Larry Kim
publisher: Search Engine Watch Blog

7 Outstanding Content Marketing Tips for Small Businesses
Monday, June 23, 2014, 13:59:58 GMT by Adam Stetzer
Content marketing is now a required component of SEO. And it works by engaging new and existing audiences, and encouraging sharing. Here are seven helpful tactics for staying on course with the consistent creation of content.
author: Adam Stetzer
publisher: Search Engine Watch Blog

Links Should Only Be a Surprise? Nonsense!
Monday, June 23, 2014, 12:59:36 GMT by Jon Ball
Bing's Duane Forrester says "You want links to surprise you." But these links are only possible if your site already has some visibility. Without link building, the pursuit of relevant and authoritative links, attracting visibility is difficult.
author: Jon Ball
publisher: Search Engine Watch Blog

7 Ways Content Marketing is Like a Relay Race
Monday, June 23, 2014, 11:59:14 GMT by Kelly Wrather
Just as you wouldn't typically up and run any type of race without some training, the same preparation is required to execute effective content marketing. Here are seven content marketing takeaways learned from running a relay race.
author: Kelly Wrather
publisher: Search Engine Watch Blog

Google Kills Google+ Direct Connect Feature
Friday, June 20, 2014, 18:56:12 GMT by Jessica Lee
The Google+ Direct Connect feature in which you could quickly find Google+ pages in the search results by using the "+" command has quietly slipped away. A Google spokesperson said it was no longer a focus for Google moving forward.
author: Jessica Lee
publisher: Search Engine Watch Blog

Bing Ads Bid Landscape Tool Comes to Ad Group Level
Friday, June 20, 2014, 17:55:50 GMT by Jennifer Slegg
Bing Ads has announced that their Bid Landscape tool can now be used for both keyword and ad group for U.S. advertisers. The bid landscape tool, which was originally released in March, is similar to Google AdWords' Bid Simulator Tool.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Google Adds One-Click Music App Integration
Friday, June 20, 2014, 16:55:28 GMT by Ashley Zeckman
Starting this week, Android users can now search Google for a musician, band, or song, and tap a link to open the music right into a music application )Rdio, iHeart Radio, Spotify, Google Play, Tunein, or YouTube( on their smartphone.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Google Updates Shopping Feed Requirements
Friday, June 20, 2014, 15:55:05 GMT by Mary Weinstein
Google yesterday announced new shopping feed requirements. Google's new feed specifications include updates to mobile links, bundle attributes, availability specification changes, and changes to apparel identifiers. Here's what's changing.
author: Mary Weinstein
publisher: Search Engine Watch Blog

PPC Budget Forecasting 101
Friday, June 20, 2014, 13:49:21 GMT by Jennifer Johnstone
As pay-per-click professionals, we're often asked to play with our numbers, shift our budgets, and essentially predict the future. A daunting task, for sure. Here's a simple walk-through on how to answer those tough budgeting questions from clients.
author: Jennifer Johnstone
publisher: Search Engine Watch Blog

6 Reasons for Your Lack of Content Marketing Success
Friday, June 20, 2014, 12:48:59 GMT by Guillaume Bouchard
If you've invested a lot of energy and money into content marketing and the results aren't meeting expectations, perhaps the reasons that led to this failure are apparent. If not, here are six possible explanations for your content marketing woes.
author: Guillaume Bouchard
publisher: Search Engine Watch Blog

How Responsive Design Increases the Results of Your Online Marketing
Friday, June 20, 2014, 11:43:37 GMT by Kristi Hines
You must consider responsive design for your business and clients. It will make your website visitors )and clients( happy, and help you reach the full potential of results from your online marketing. Here's where and how to get responsive.
author: Kristi Hines
publisher: Search Engine Watch Blog

Videos Dominate Universal Search Results 65% of the Time [Study]
Thursday, June 19, 2014, 19:17:43 GMT by Jessica Lee
Searchmetrics studied the Universal Search results for millions of keywords over the course of a year to gauge what has changed in Universal Search and how. Videos were the most common type of Universal Search result, with YouTube dominating share.
author: Jessica Lee
publisher: Search Engine Watch Blog

Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention
Thursday, June 19, 2014, 18:27:27 GMT by Jennifer Slegg
When your social media campaign attracts the attention of Google's chief spam fighter Matt Cutts, it usually isn't a good sign. That's what happened after a company sought sponsored posts from bloggers to promote Internet Explorer for Microsoft.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Google Censorship Ruling in Canada Has Worldwide Implications
Thursday, June 19, 2014, 17:27:05 GMT by Ashley Zeckman
The Supreme Court of British Columbia ruled in favor of a company claiming a competitor stole its trade secrets and has issued a temporary injunction requiring Google to remove the competing company from its search results around the world.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

When Do You Add UX to Your Design?
Thursday, June 19, 2014, 14:05:53 GMT by Larry Marine
It's not so much if you add user experience to your process, but when you add UX that makes the most impact. The key to success is focusing on solving a problem from the users' perspective, instead of the marketing or technology perspectives.
author: Larry Marine
publisher: Search Engine Watch Blog

SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools
Thursday, June 19, 2014, 12:50:25 GMT by Lisa Raehsler
The original search marketing event returns with SES Atlanta. Here's a preview of the one-day event on July 9, which will feature sessions in two main tracks covering all aspects of SEO and PPC, and features keynote speaker Duane Forrester of Bing.
author: Lisa Raehsler
publisher: Search Engine Watch Blog

Yandex's Sibir Reverse Image Search Technology is Pure Awesome
Thursday, June 19, 2014, 12:00:09 GMT by Michael Bonfils
Yandex has developed an amazing service with Sibir, its content-based image retrieval. It has raised the bar for reverse image searching technology. Here's an overview of how the impressive technology works and why it's useful to users.
author: Michael Bonfils
publisher: Search Engine Watch Blog

Bing Catapult: New Technology Delivers Faster, More Relevant Search Results
Wednesday, June 18, 2014, 20:19:29 GMT by Jennifer Slegg
Bing has put significant resources behind a new datacenter project at Microsoft designed to give searchers faster and more relevant results. The Catapult project is a redesign of the data centers and machines that power Bing search.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]
Wednesday, June 18, 2014, 19:19:08 GMT by Ashley Zeckman
When the test subjects were asked what was top of mind when asked about a specific category keyword, Google found that 14.2 percent in the test group named the test brand, while 8.2 percent in the control group also named the same brand.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]
Wednesday, June 18, 2014, 18:33:50 GMT by Jessica Lee
School may have just got out for some, but that doesn't mean search marketers can take a break. According to data coming from PM Digital's fourth annual "Back To School Trend Report," the back-to-school marketing season is in full swing.
author: Jessica Lee
publisher: Search Engine Watch Blog

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