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Publisher: Search Engine Watch Blog


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Google+ Pages Dashboards Now Link to Google Analytics
Friday, February 21, 2014, 10:26:22 GMT by Thom Craver
If your company's Google+ page links back to your website and your site also uses Google Analytics, a Google+ card will appear in your dashboard, showing the number of new visits, unique visitors, and pageviews for your the site linked to that page.
author: Thom Craver
publisher: Search Engine Watch Blog

Top 10 Tips on Writing Top 10 Lists
Friday, February 21, 2014, 06:19:49 GMT by Amanda DiSilvestro
Nearly everyone loves top 10 lists. Whether it's the most beautiful celebrities, the world's richest people, or important features you need to know about a new product, a top 10 list is a winning format. Here's how to write a great top 10 list.
author: Amanda DiSilvestro
publisher: Search Engine Watch Blog

5 New Features of the New Google Maps
Thursday, February 20, 2014, 20:26:10 GMT by Kayla Minguez
If you've used Google Maps lately, you've probably noticed a new feature here or a slight change there. Well, now Google is rolling out the complete, revamped version of Maps for all the world to see. Here's what you can expect in the coming weeks.
author: Kayla Minguez
publisher: Search Engine Watch Blog

Auto, Health & Life Most Competitive in Insurance Search Marketing [Study]
Thursday, February 20, 2014, 19:25:47 GMT by Jessica Lee
New Kenshoo data highlights digital marketing activity within the insurance sector, including ad spend and social media activities. Auto, life, and health insurance categories were the most competitive subsectors within the industry.
author: Jessica Lee
publisher: Search Engine Watch Blog

Matt Cutts: Excluding Links From Google's Algorithm Would Make Search Results Worse
Thursday, February 20, 2014, 18:20:23 GMT by Jennifer Slegg
Backlinks are a huge part of the Google algorithm. Because links are so important, some webmasters resort to link spamming. What would Google really be like without backlinks being factored into the search algorithm? Not good, says Matt Cutts.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Only 52% of Facebook Ad Spend is Outside the U.S. [Study]
Thursday, February 20, 2014, 16:49:48 GMT by Jessica Lee
A new report by Marin Software says that 85 percent of Facebook users reside outside North America, but only 52 percent of ad spend targets regions outside of it. The potential for Facebook ads is strongest in Asia-Pacific and Latin America regions.
author: Jessica Lee
publisher: Search Engine Watch Blog

Link Building on a Budget
Thursday, February 20, 2014, 14:59:07 GMT by Dave Davies
Have more time than money, but want to beef up your backlink profile? It can be done. These four strategies will help you, over time, become far more resistant to algorithm changes and diversify your traffic sources to increase rankings and traffic.
author: Dave Davies
publisher: Search Engine Watch Blog

SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi
Thursday, February 20, 2014, 13:58:44 GMT by Brad Miller
The founder of Content Marketing Institute shares insights on where should content live, marketing automation, how to develop personas, the importance of telling a different story, and how to get the attention of media to get content picked up.
author: Brad Miller
publisher: Search Engine Watch Blog

Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children
Thursday, February 20, 2014, 12:53:21 GMT by Joseph Kerschbaum
Targeting via the GDN is extremely complex and it's difficult to master. There are a few pitfalls that may cause you to generate erroneous spend, resulting in poor performance - but ultimately, I blame the children. Here's why.
author: Joseph Kerschbaum
publisher: Search Engine Watch Blog

Google Penalizes Social Video Advertising Site Virool
Wednesday, February 19, 2014, 22:22:54 GMT by Jennifer Slegg
Virool, a self-service social video advertising platform, has confirmed it was hit with a Google spam penalty. The backlink profile reveals a high number of suspect links received in a short period of time, built by its SEO company.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them
Wednesday, February 19, 2014, 20:52:19 GMT by Jennifer Slegg
Marissa Mayer, CEO of Yahoo, has been commenting a lot recently about how she wants to get Yahoo back into the search game, with contextual search being one of the focuses. Will Yahoo be able to topple Google when it comes to contextual search?
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Facebook Ad Fraud: How Can Advertisers Combat Paid Likes?
Wednesday, February 19, 2014, 19:01:36 GMT by Jennifer Slegg
After making it harder for Facebook Page owners to gain followers organically, advertisers are paying Facebook to generate likes, but finding non-existent engagement. Now what? If your want legitimate likes, here are some things you can do.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results
Wednesday, February 19, 2014, 14:55:03 GMT by Brian Dean
If you aren't upping your content game in a big way this year, you're going to struggle. With big brands going all-in with content marketing, the competition has never been fiercer. Stand out from the noise with these techniques that get results.
author: Brian Dean
publisher: Search Engine Watch Blog

Google PLA Shopping Campaigns Open to All Advertisers
Wednesday, February 19, 2014, 12:49:17 GMT by Mary Weinstein
All online merchants now have access to Shopping campaigns, Google's Product Listing Ads program, which has been in beta since October. Shopping campaigns allow advertisers to see more product data within AdWords, among other structural changes.
author: Mary Weinstein
publisher: Search Engine Watch Blog

Bridging the Gap: A Recipe for Enterprise SEO Success in 2014
Tuesday, February 18, 2014, 14:50:59 GMT by Jim Yu
SEO entails bridging the gap between the technical needs of search engines and human needs for content. SEO also must bridge many gaps within their organizations if they are to truly be effective and ensure success in 2014 and beyond.
author: Jim Yu
publisher: Search Engine Watch Blog

3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education
Tuesday, February 18, 2014, 12:45:13 GMT by John Gagnon
Plenty of changes have been made on both Google and Bing Ads in the last year as a result of enhanced campaigns. With a long list distractions and optimization ideas, let's focus on three simple tactics which can drive quick wins.
author: John Gagnon
publisher: Search Engine Watch Blog

4 Critical Elements of a Successful Content Marketing Team
Sunday, February 16, 2014, 17:19:00 GMT by Jayson DeMers
The composition and talents of your team are absolutely critical. Here's a close look at the different functions and roles within a content marketing project, and who you need to have on board to ensure your content marketing strategy is successful.
author: Jayson DeMers
publisher: Search Engine Watch Blog

Google: Here's How to Make Infinite Scrolling Websites Search-Friendly
Friday, February 14, 2014, 20:02:18 GMT by Jennifer Slegg
Google has published some SEO best practices for scrolling websites that gives advice on what you should do to ensure all your content is being crawled, indexed, and ranked correctly, including tips on how to structure URLs and pagination.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Google Tests Restaurant Menus in "Card" Results
Friday, February 14, 2014, 16:56:09 GMT by Jessica Lee
The recent discovery that Google is testing restaurant menus in its "card" results sparked discussion about where Google likes to get its data and how websites can continue to help the search engine better understand their information.
author: Jessica Lee
publisher: Search Engine Watch Blog

Why SEO Can't Reside in a Silo
Friday, February 14, 2014, 14:20:11 GMT by Jay Taylor
SEO is an incredibly effective marketing tactic, and if executed correctly, can provide great returns. However, while it drives traffic to websites and increases sales, SEO is more effective when integrated with a complete online marketing strategy.
author: Jay Taylor
publisher: Search Engine Watch Blog

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