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Publisher: Search Engine Watch Blog


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The Power of Social Advertising and Custom Website Audiences for Panda and Penguin Victims
Wednesday, December 17, 2014, 15:16:00 GMT by Glenn Gabe
Social can help SEO. Learn how Panda and Penguin victims can use custom website audiences via Facebook and Twitter to increase targeted traffic, social sharing, inbound links, and more.
author: Glenn Gabe
publisher: Search Engine Watch Blog

8 Innovative SEM Tips From Those in the Know
Wednesday, December 17, 2014, 13:10:11 GMT by Jennifer Bahr
When you're trying to improve your search engine marketing, there's no better place to look than the advice of those who have already had a winning strategy. Here are eight SEM tips from those in the know on how to improve the way you market your brand next year and beyond.
author: Jennifer Bahr
publisher: Search Engine Watch Blog

Google Faces $18.7M Fine in Netherlands for Privacy Violations
Tuesday, December 16, 2014, 19:48:21 GMT by Chris Merriman
The search giant has been ordered to change the way it collects data to target advertising, or face a significantly large fine.
author: Chris Merriman
publisher: Search Engine Watch Blog

The Ice Bucket Challenge and World Cup Brighten Up Google's 2014 Searches
Tuesday, December 16, 2014, 19:18:09 GMT by Emily Alford
2014 was a year full of worry over Ebola and the Malaysia Airlines flight. However, bright spots such as the World Cup and the Ice Bucket Challenge still managed to trend with positive headlines.
author: Emily Alford
publisher: Search Engine Watch Blog

3 Sneaky Ways to Bid on Competitor Keywords
Tuesday, December 16, 2014, 15:06:31 GMT by Melissa Mackey
It is possible to bid on competitor brands and get decent quality scores and traffic, so here are three sneaky ways to bid on competitor keywords.
author: Melissa Mackey
publisher: Search Engine Watch Blog

How to Make Sure Your Link Dev Isn't Working Against All Your Other Marketing )and Vice Versa(
Tuesday, December 16, 2014, 13:15:48 GMT by Julie Joyce
In order to make sure you're getting the most out of your link-building efforts, there needs to be strong communication between all members of your organization.
author: Julie Joyce
publisher: Search Engine Watch Blog

Facebook Drops Microsoft's Bing to Do Its Own Search Thing
Monday, December 15, 2014, 23:00:01 GMT by Chris Merriman
Facebook's relationship status with Microsoft's Bing has changed to "it's complicated.
author: Chris Merriman
publisher: Search Engine Watch Blog

Google Revamps "The Customer Journey to Online Purchase" Tool
Monday, December 15, 2014, 19:23:36 GMT by Yuyu Chen
The company has improved its marketing tool "The Customer Journey to Online Purchase" with a few updates.
author: Yuyu Chen
publisher: Search Engine Watch Blog

Is SEO Still Worth It in 2015?
Monday, December 15, 2014, 15:52:15 GMT by Chuck Price
Let's cut to the chase: Of course SEO is still worth it. If you have been having trouble determining what to spend, here are some calculations to help you develop a budget.
author: Chuck Price
publisher: Search Engine Watch Blog

What Is Viewability and Should We Apply It to Link Acquisition?
Monday, December 15, 2014, 13:51:27 GMT by Stephen Kenwright
Should SEOs concern themselves with viewability, and how should we apply it to link-building techniques?
author: Stephen Kenwright
publisher: Search Engine Watch Blog

Google to Leave Russia
Friday, December 12, 2014, 21:41:28 GMT by Mike O'Brien
On the heels of the announcement that Google News will cease operation in Spain, the search giant will also be pulling out of Russia, as a result of a restrictive new law.
author: Mike O'Brien
publisher: Search Engine Watch Blog

Amazon App Pulled From Google Play Search Listings
Friday, December 12, 2014, 20:20:58 GMT by Mike O'Brien
Earlier this year, Amazon replaced its Android app with a new version that contained a hidden app store. Eliminating a competitor from within its own app store, Google removed Amazon's app.
author: Mike O'Brien
publisher: Search Engine Watch Blog

5 New Year's Resolutions for Paid Search in 2015
Friday, December 12, 2014, 15:54:14 GMT by Diane Pease
The beginning of a new year can be a great time to establish some PPC resolutions to help better manage your campaigns, and potentially improve overall account performance.
author: Diane Pease
publisher: Search Engine Watch Blog

Amazon Goes for Google's Jugular With New Service
Friday, December 12, 2014, 13:38:19 GMT by Dan Cristo
Amazon is reportedly branching out beyond just selling products into selling services through the newly announced "Amazon Travel.
author: Dan Cristo
publisher: Search Engine Watch Blog

Bing Adds Search to Microsoft Office
Thursday, December 11, 2014, 23:02:39 GMT by Mike O'Brien
Users will soon be able to search with Bing within Microsoft Office Word Online, following an upgrade to Bing's main SERP that keeps important information at the top.
author: Mike O'Brien
publisher: Search Engine Watch Blog

2015 Guide to Penalty-Safe Link Earning
Thursday, December 11, 2014, 15:29:40 GMT by Marcela De Vivo
Earning links clearly takes time and massive effort, but the results are worth it. Here are some tips for getting started.
author: Marcela De Vivo
publisher: Search Engine Watch Blog

Mobile Search: Not Just on the Go
Thursday, December 11, 2014, 14:29:12 GMT by David Laird
A new study from Yahoo shows that more and more mobile searches are happening in the home, where PCs or laptops are also available. How can marketers take advantage of this?
author: David Laird
publisher: Search Engine Watch Blog

How SEO Actually Improves Content Quality
Thursday, December 11, 2014, 13:43:52 GMT by Lisa Barone
In spite of the many people that might state otherwise, SEO and content can actually be best friends - here's a look at why.
author: Lisa Barone
publisher: Search Engine Watch Blog

Google Launches New AdWords Editor
Wednesday, December 10, 2014, 23:23:03 GMT by Mike O'Brien
Following a recap of AdWords' 2014 highlights, vice president of product management Jerry Dischler announced AdWords Editor 11 on a livestream.
author: Mike O'Brien
publisher: Search Engine Watch Blog

Why a Mobile-Friendly Website Is Essential to a Successful SEO Strategy in 2015
Wednesday, December 10, 2014, 15:34:52 GMT by Jay Taylor
Some organizations are still resistant to having a mobile-friendly website, either because they lack the resources or don't see the value. If you would like to continue being relevant in 2015 on Google, then now is the time to begin building a mobile-friendly website.
author: Jay Taylor
publisher: Search Engine Watch Blog

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