Publisher: Search Engine Watch Blog

Result 241 - 260 of about 1418

5 Ways to Make Your Small Business Rock the Web
Friday, July 24, 2015, 12:08:56 GMT by Chuck Price
If customers can't find you on the Internet, they'll find your competitors instead. To stand out online, SMBs should focus on mobile-friendly sites, social platforms and online reviews.
author: Chuck Price
publisher: Search Engine Watch Blog

Mobile Testing: Case Studies and Findings
Friday, July 24, 2015, 11:23:40 GMT by Diane Pease
Setting up a mobile-only account allows marketers to test the impact of mobile campaigns without a direct impact on the primary account's performance and metrics.
author: Diane Pease
publisher: Search Engine Watch Blog

Are You Tracking the Most Important PPC Stats?
Thursday, July 23, 2015, 14:06:06 GMT by Richard Stokes
Too many marketers are too cavalier about checking their PPC campaigns. Click-through rate, conversion rate, and daily and monthly spend are among the most important metrics.
author: Richard Stokes
publisher: Search Engine Watch Blog

5 Content Marketing Myths To Correct Now
Thursday, July 23, 2015, 12:30:33 GMT by Andy Betts
Content marketing isn't nearly as important as doing content marketing correctly, and knowing that it ultimately comes down to the audience and how well they're targeted.
author: Andy Betts
publisher: Search Engine Watch Blog

New Google Maps 'Your Timeline' Puts Location History at Core
Wednesday, July 22, 2015, 18:24:05 GMT by Dave Neal
Google is rolling out a new 'Your Timeline' feature for Maps over the coming weeks. The update will map visited locations.
author: Dave Neal
publisher: Search Engine Watch Blog

360 Degree Video Ads on YouTube Let Advertisers Deliver Richer Experience
Wednesday, July 22, 2015, 16:33:26 GMT by Yuyu Chen
Google introduced 360-degree video ads on YouTube today that will allow advertisers to engage with their target audience in a new way.
author: Yuyu Chen
publisher: Search Engine Watch Blog

3 Static Content Hacks to Supercharge Your Search Traffic
Wednesday, July 22, 2015, 13:08:04 GMT by Simon Penson
Functional content auditing, landing page optimization and gap analyses are three things you can do to ensure that your content works as hard as you did creating it.
author: Simon Penson
publisher: Search Engine Watch Blog

Content Marketing: Big Publicized Events Or Continuous Engagement?
Wednesday, July 22, 2015, 12:22:48 GMT by Justin Freid
Brands mainly use two content marketing approaches, each of which has unique advantages and disadvantages that may make the approach more applicable to your business model and customer base.
author: Justin Freid
publisher: Search Engine Watch Blog

TAG, Google Program to Block Invalid Data-Center Traffic
Tuesday, July 21, 2015, 16:25:39 GMT by Yuyu Chen
Data center traffic is one of many types of nonhuman or illegitimate ad traffic. TAG's new program will tap into Google's internal data-center blacklist to filter bots that are ran in data centers.
author: Yuyu Chen
publisher: Search Engine Watch Blog

How to Do Unintentional Link Building
Tuesday, July 21, 2015, 13:34:38 GMT by Adam Stetzer
Despite Google's stance against "links intended to manipulate a site's ranking," link building is a natural, non-manipulative part of creating content, PR and digital marketing in general.
author: Adam Stetzer
publisher: Search Engine Watch Blog

Link Quality: 50+ Questions to Ask
Tuesday, July 21, 2015, 12:19:10 GMT by Cory Collins
When it comes to links, taking shortcuts is a common but huge mistake. Here are 50 questions to ask yourself when link-building, ranging from relevance to marketing value to SEO value.
author: Cory Collins
publisher: Search Engine Watch Blog

Instagram Brings Search to Desktop
Monday, July 20, 2015, 20:48:38 GMT by Yuyu Chen
The photo- and video-sharing app has added search features to its website for the first time.
author: Yuyu Chen
publisher: Search Engine Watch Blog

Google Dominates the U.S. Mobile Organic Search Visits in Q2
Monday, July 20, 2015, 18:12:43 GMT by Yuyu Chen
Google shows relative strength in mobile where it produced more organic search visits than Yahoo and Bing in Q2 2015.
author: Yuyu Chen
publisher: Search Engine Watch Blog

Bing Native Ads Combines User Intent, Native Experiences
Monday, July 20, 2015, 16:06:59 GMT by Mike O'Brien
When Bing Native Ads is made broadly available later this year, it will allow advertisers to target user intent data both in and out of search.
author: Mike O'Brien
publisher: Search Engine Watch Blog

7 Content Growth Hacks to Help Drive More Qualified Traffic
Monday, July 20, 2015, 13:31:03 GMT by Ken Lyons
Paid campaigns, recirculating popular content, being location-specific and developing mutually-promotional relationships are a few steps toward using content to drive more traffic.
author: Ken Lyons
publisher: Search Engine Watch Blog

Beyond Remarketing: Powerful Ways to Leverage Audience Data
Monday, July 20, 2015, 12:00:30 GMT by Kelly Wrather
There's so much data available that it can be overwhelming. Beyond Google and Facebook, marketers can use that data to develop loyalty, remarketing lapsed customers, and cross-sell.
author: Kelly Wrather
publisher: Search Engine Watch Blog

Google Job Ad Demonstrates Data Focus
Friday, July 17, 2015, 20:38:04 GMT by Mike O'Brien
Big data has recently become enmeshed in every aspect of marketing and SEO is no different, as demonstrated by a recent job posting for an SEO program manager at Google.
author: Mike O'Brien
publisher: Search Engine Watch Blog

Local Sources Teach Bing Users About Their New Neighborhood
Friday, July 17, 2015, 16:31:33 GMT by Yuyu Chen
Bing has made it easier for mobile users to navigate a new neighborhood.
author: Yuyu Chen
publisher: Search Engine Watch Blog

Fifty Shades of Grey Hat: The SEO Experts Weigh In
Friday, July 17, 2015, 13:15:19 GMT by Kevin Lee
This columnist spoke to search experts about various Grey Hat SEO tactics, which are often indistinguishable from the Black Hat SEO tactics that can get your site banned from Google.
author: Kevin Lee
publisher: Search Engine Watch Blog

A Look at Local Search
Friday, July 17, 2015, 12:25:02 GMT by Dave Davies
Proximity, relevance and prominence are the three cornerstones of local SEO. Reviews are also important, though they don't affect rankings nearly as much as many people think.
author: Dave Davies
publisher: Search Engine Watch Blog

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