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Publisher: Search Engine Watch Blog


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When Do You Add UX to Your Design?
Thursday, June 19, 2014, 14:05:53 GMT by Larry Marine
It's not so much if you add user experience to your process, but when you add UX that makes the most impact. The key to success is focusing on solving a problem from the users' perspective, instead of the marketing or technology perspectives.
author: Larry Marine
publisher: Search Engine Watch Blog

SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools
Thursday, June 19, 2014, 12:50:25 GMT by Lisa Raehsler
The original search marketing event returns with SES Atlanta. Here's a preview of the one-day event on July 9, which will feature sessions in two main tracks covering all aspects of SEO and PPC, and features keynote speaker Duane Forrester of Bing.
author: Lisa Raehsler
publisher: Search Engine Watch Blog

Yandex's Sibir Reverse Image Search Technology is Pure Awesome
Thursday, June 19, 2014, 12:00:09 GMT by Michael Bonfils
Yandex has developed an amazing service with Sibir, its content-based image retrieval. It has raised the bar for reverse image searching technology. Here's an overview of how the impressive technology works and why it's useful to users.
author: Michael Bonfils
publisher: Search Engine Watch Blog

Bing Catapult: New Technology Delivers Faster, More Relevant Search Results
Wednesday, June 18, 2014, 20:19:29 GMT by Jennifer Slegg
Bing has put significant resources behind a new datacenter project at Microsoft designed to give searchers faster and more relevant results. The Catapult project is a redesign of the data centers and machines that power Bing search.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]
Wednesday, June 18, 2014, 19:19:08 GMT by Ashley Zeckman
When the test subjects were asked what was top of mind when asked about a specific category keyword, Google found that 14.2 percent in the test group named the test brand, while 8.2 percent in the control group also named the same brand.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]
Wednesday, June 18, 2014, 18:33:50 GMT by Jessica Lee
School may have just got out for some, but that doesn't mean search marketers can take a break. According to data coming from PM Digital's fourth annual "Back To School Trend Report," the back-to-school marketing season is in full swing.
author: Jessica Lee
publisher: Search Engine Watch Blog

Yandex Keyword Data Now ')Not Provided('
Wednesday, June 18, 2014, 17:43:34 GMT by Jennifer Slegg
Yandex has made the move to encrypted search. The Russian search engine has begun encrypting 100 percent of searches done through Yandex, meaning webmasters with traffic from Yandex, will now see ")not set(" or ")not provided(" in their analytics.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

5 Reasons a Site Hit by Google Penguin Won't Recover
Wednesday, June 18, 2014, 13:52:11 GMT by Marie Haynes
If you're working hard on cleaning up a site that's been hit by Google Penguin, don't despair! While Penguin recovery is possible, it is difficult. Here are five reasons why your site isn't recovering rankings in the search results.
author: Marie Haynes
publisher: Search Engine Watch Blog

4 Ways to Make Sure You Find the Right SEO Job
Wednesday, June 18, 2014, 12:51:49 GMT by Erin Everhart
Finding a new job is a two-way street. It's a marriage. The decision to work together is just as much the job seekers' as it is the employer's, Before you say yes to your first offer, here are some things to look for when evaluating your next gig.
author: Erin Everhart
publisher: Search Engine Watch Blog

RIP Bing Ads Express
Wednesday, June 18, 2014, 11:51:26 GMT by Jessica Lee
Bing Ads Express is going away July 30. Meant to be a managed service, of sorts, for local businesses, the Bing Ads product, which launched last October, leveraged an automated system that oversaw paid search campaigns for Express customers.
author: Jessica Lee
publisher: Search Engine Watch Blog

4 Ways to Rev Up Your Facebook Reach Like Harley-Davidson
Tuesday, June 17, 2014, 17:24:54 GMT by Ashley Zeckman
Not every brand has the cult following that Harley-Davidson has boasted for decades. However, brands can take a few pages from Harley's book on creating a culture around their brand or products that speaks to current and potential customers.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

How to Use the Google Analytics Event Tracking Report
Tuesday, June 17, 2014, 13:48:36 GMT by Anna Lewis
Using Event tracking to measure interaction and conversions on your website is beneficial for getting a better understanding of how your users engage with the content and features of your website in a much more advanced way than standard reports.
author: Anna Lewis
publisher: Search Engine Watch Blog

PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider
Tuesday, June 17, 2014, 13:03:19 GMT by Jason Tabeling
Use the power of data for good, not optimization for optimization's sake. Conversion rate and position do have a correlation; every action has an equal and opposite reaction; and remember to focus on the business problem you're trying to solve.
author: Jason Tabeling
publisher: Search Engine Watch Blog

5 Changes You Need to Make for Google Shopping in the Next 2 Months
Tuesday, June 17, 2014, 11:57:57 GMT by Mary Weinstein
Retailers are running out of time to switch to Google Shopping Campaigns. Follow this timeline to ensure your campaign is built out and tested before the August deadline, and follow these steps for a smooth transition to Shopping Campaigns.
author: Mary Weinstein
publisher: Search Engine Watch Blog

Google My Business: New Tools for Small Business Owners
Monday, June 16, 2014, 17:16:12 GMT by Ashley Zeckman
Google has created Google My Business, a one-stop shop for small business owners looking to increase their visibility within Google search, Google Maps, and Google+. Users will also be able to access their applications in one place.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Addressing Thin Content
Monday, June 16, 2014, 13:55:01 GMT by Josh McCoy
You need to take a detailed look at the mission of your content, what purpose it serves, and how your visitors digest and engage with your content. Use these tools to assess your content so you can determine where to adjust your focus.
author: Josh McCoy
publisher: Search Engine Watch Blog

Search Engine Basic Concepts
Monday, June 16, 2014, 11:49:16 GMT by Eric Enge
Baffled by search engines and how they work? Not technical in orientation? Here's a layman's level explanation of the basics of search engines - including the critical concepts of relevance, popularity, segmentation, diversity, trust, and quality.
author: Eric Enge
publisher: Search Engine Watch Blog

Quick Internal Linking Insight Using Google Analytics
Friday, June 13, 2014, 13:59:36 GMT by Ben Goodsell
Linking to URLs with a certain parameter can cause SEO issues such as duplication. Here's how to quickly and easily use information already available to you in Google Analytics to get a list of and find pages linking to a particular group of URLs.
author: Ben Goodsell
publisher: Search Engine Watch Blog

Pre-PPC Strategies For Launching a New Product
Friday, June 13, 2014, 11:53:52 GMT by Howard Jacobson
These three steps, iterated until you get what you're looking for, can get you to the stage where it makes sense to invest in the creation of your Minimum Viable Product, at which point you can start using PPC to see if anyone will buy.
author: Howard Jacobson
publisher: Search Engine Watch Blog

With Guided Search, Is Pinterest the "Next" Search Engine?
Thursday, June 12, 2014, 19:12:58 GMT by Jessica Lee
Pinterest is rolling out guided search on Pinterest.com, just like it did for its mobile app back in April. Guided search is a way to actively discover content on Pinterest, versus just passively scrolling the home feed.
author: Jessica Lee
publisher: Search Engine Watch Blog

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