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Publisher: Search Engine Watch Blog


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"World White Web" Seeks to Diversify Google Image Search
Wednesday, May 27, 2015, 19:22:21 GMT by Emily Alford
A Swedish student hopes her Google Image campaign will lead to more diversity in image searches for body parts, which generally default to photos of white skin.
author: Emily Alford
publisher: Search Engine Watch Blog

Hyundai to Take Voice Search to the Open Road
Wednesday, May 27, 2015, 18:21:59 GMT by Emily Alford
Hyundai has partnered with Google to integrate Google Now voice search along with Google Maps for Android into its Hyundai Sonata.
author: Emily Alford
publisher: Search Engine Watch Blog

Four Mobile Dos and Don'ts for SMBs
Wednesday, May 27, 2015, 13:20:19 GMT by Kelly Wrather
As Google and Bing change their algorithms to favor mobile-friendly sites, it's crucial for small and medium businesses to become more diligent about mobile-optimizing their sites.
author: Kelly Wrather
publisher: Search Engine Watch Blog

Why a Professional Press Center Boosts Your Link Building Campaigns
Wednesday, May 27, 2015, 12:19:58 GMT by Ken McGaffin
More than just a place to publish your past press releases, a press center makes your very best content easily available for anyone who might write about and link to your site.
author: Ken McGaffin
publisher: Search Engine Watch Blog

Bing Places Connects Consumers With Local Businesses
Tuesday, May 26, 2015, 23:20:29 GMT by Mike O'Brien
Bing Places for Business allows marketers to add information to their search result listings, such as contact information and photos.
author: Mike O'Brien
publisher: Search Engine Watch Blog

Facebook's Yelp Alternative to Further Blur Lines Between Social and Search
Tuesday, May 26, 2015, 22:15:08 GMT by Emily Alford
Facebook has begun testing a feature that offers reviews from publications like Bon Appetit, Conde Nast Traveler, and the San Francisco Chronicle to rival Yelp's crowdsourced reviews.
author: Emily Alford
publisher: Search Engine Watch Blog

Bing's App-Linking Tags Advance SEO
Tuesday, May 26, 2015, 17:33:33 GMT by Dan Cristo
Following in Google's footsteps, Bing plans to introduce app-linking tags in the near future, which will lead to an increased app discovery.
author: Dan Cristo
publisher: Search Engine Watch Blog

Google Celebrates Sally Ride with Four Doodles and an Animated Short
Tuesday, May 26, 2015, 17:33:33 GMT by Emily Alford
To commemorate what would have been American astronaut Sally Ride's 64th birthday, Google has created a collection of Doodles and a short film that celebrate Ride's life and passions.
author: Emily Alford
publisher: Search Engine Watch Blog

A Marketer's Plea: Don't Be Afraid to Ask for Links
Monday, May 25, 2015, 12:48:02 GMT by Cory Collins
While many marketers view asking for links as a manipulative invitation for trouble, links are a fundamental part of digital marketing and they don't come for free.
author: Cory Collins
publisher: Search Engine Watch Blog

Has Google Turned up Social Signals as a Ranking Factor?
Monday, May 25, 2015, 11:42:42 GMT by Simon Penson
Google stated that a search change from earlier this month was not related to Panda. Could that mean social signals from Facebook and Twitter are ranking factors?
author: Simon Penson
publisher: Search Engine Watch Blog

Google Apologizes For Racist Maps Listings
Friday, May 22, 2015, 17:45:18 GMT by Mike O'Brien
The search giant is changing its algorithm to remedy recent offensive listings, such as the White House coming up during a query for the N-word.
author: Mike O'Brien
publisher: Search Engine Watch Blog

Google Adds Mobile App Data to Search Console
Friday, May 22, 2015, 16:55:02 GMT by Yuyu Chen
Search Console users will be able to analyze how their indexed app content is performing in Google's search results.
author: Yuyu Chen
publisher: Search Engine Watch Blog

Every Second Counts: Why Page Speed Should Be Your Next Focus
Friday, May 22, 2015, 12:33:32 GMT by Kristi Hines
Website speed and page load times are important for both search engine rankings and user satisfaction, so optimizing your website's performance is key.
author: Kristi Hines
publisher: Search Engine Watch Blog

Google Buy Button - Is it Right for You?
Friday, May 22, 2015, 11:48:16 GMT by Jennifer Johnstone
Said to gear up competition with Amazon, Google's Buy button is reportedly a few weeks from its launch. Will it be a beneficial addition to your shopping campaigns?
author: Jennifer Johnstone
publisher: Search Engine Watch Blog

Bing Begins Indexing Apps By Content Rather Than Title
Thursday, May 21, 2015, 18:07:14 GMT by Emily Alford
Bing has launched plans for a massive index of apps that are searchable by content rather than name or category and urges app developers to update now to get in on the ground floor.
author: Emily Alford
publisher: Search Engine Watch Blog

Mozilla Dabbles in Commercial Advertising with Suggested Tiles
Thursday, May 21, 2015, 15:51:26 GMT by Yuyu Chen
The company is going to serve relevant ads and recommend content through Suggested Tiles. How will the introduction of ads aligned with Mozilla's mission of promoting innovation and openness on the Internet?
author: Yuyu Chen
publisher: Search Engine Watch Blog

Five Ways to Glean Important Insights From GWT's New Search Analytics Report
Thursday, May 21, 2015, 12:15:12 GMT by Guillaume Bouchard
A new report from Search Console, formerly known as Google Webmaster Tools, will give marketers a better sense of how users interact with their sites through search engines.
author: Guillaume Bouchard
publisher: Search Engine Watch Blog

Google Seeks New Doodler
Wednesday, May 20, 2015, 18:49:19 GMT by Mike O'Brien
Earlier this week, the search giant posted a job listing for a Doodler, the graphic design mastermind behind the witty, interactive logos on Google's homepage.
author: Mike O'Brien
publisher: Search Engine Watch Blog

Google Unveils Rebranded Webmaster Tools
Wednesday, May 20, 2015, 17:03:43 GMT by Yuyu Chen
The tech giant introduced Search Console today, a rebranded version of its Webmaster Tools.
author: Yuyu Chen
publisher: Search Engine Watch Blog

Can You Reavow Links You Have Peviously Disavowed?
Wednesday, May 20, 2015, 12:57:19 GMT by Marie Haynes
If you disavow a link on Google and remove it from Penguin algorithm, it is possible to reavow it. However, it may take a long time and come back with a lower page ranking.
author: Marie Haynes
publisher: Search Engine Watch Blog

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