Search SEO Blogs Archive:

Search SEO Posts Last 14 Days

Publisher: Search Engine Watch Blog

Result 241 - 260 of about 1621

The Value of Links
Monday, April 27, 2015, 13:34:26 GMT by Cory Collins
Links aren't valuable because of Google; Google is valuable because of its use of links.
author: Cory Collins
publisher: Search Engine Watch Blog

4 Effective Customer-Centric Content Marketing Ideas for "Boring" Industries
Monday, April 27, 2015, 13:04:15 GMT by Purna Virji
Here are four ideas to help you create powerful content, no matter your industry, that will engage your target audience and earn links and shares, boosting your search rankings.
author: Purna Virji
publisher: Search Engine Watch Blog

Google Profits Rise as Ad Revenues Increase
Friday, April 24, 2015, 18:19:39 GMT by Dan Worth
Google reported a 4 percent increase in profits for Q1, driven by a steady growth in ad revenues. The company was hurt by the recent strength of the U.S. dollar, however.
author: Dan Worth
publisher: Search Engine Watch Blog

Facebook "Hello" Brings Local Search to Calls
Friday, April 24, 2015, 17:34:22 GMT by Emily Alford
Facebook is testing an app called "Hello" that will allow users to see names and images of incoming callers on mobile regardless of whether or not they are saved as contacts.
author: Emily Alford
publisher: Search Engine Watch Blog

Bing Follows Google's Lead and Launches Shopping Campaigns
Friday, April 24, 2015, 16:18:53 GMT by Mike O'Brien
Much like Google did last year, Bing is now beta testing shopping campaigns, which give advertisers more sophisticated management and performance tracking capabilities.
author: Mike O'Brien
publisher: Search Engine Watch Blog

Are You Guilty of Committing These Mobile-Friendly Mistakes?
Friday, April 24, 2015, 14:43:19 GMT by Matt Morgan
With Google rolling out its latest algorithm change earlier this week, many business owners may be scrambling to make necessary adjustments after seeing themselves take a plunge in mobile search results.
author: Matt Morgan
publisher: Search Engine Watch Blog

Brand vs. Non-Brand: Measurement Is Key
Friday, April 24, 2015, 12:42:35 GMT by Jennifer Johnstone
As search professionals, we all know that measuring our campaigns is the first key to developing a strong and competitive presence in search. However, there should be a difference in how you measure top line performance for your brand vs. your non-brand search efforts.
author: Jennifer Johnstone
publisher: Search Engine Watch Blog

IAB: Search Led Ad Spend in 2014
Thursday, April 23, 2015, 20:16:34 GMT by Melanie White
Search led ad format spend, while mobile continued its steady growth.
author: Melanie White
publisher: Search Engine Watch Blog

Attention Keyword Hoarders: You Need to Delete 98% of Your AdWords Keywords - Here's Why
Thursday, April 23, 2015, 14:49:34 GMT by Larry Kim
Oh, hello there, AdWords advertiser. You with the massive keyword hoarding problem, over there. Yes, you...we need to have a talk.
author: Larry Kim
publisher: Search Engine Watch Blog

Will Yandex Penalizing Paid Links Affect Other Search Engines' Ranking Factors?
Thursday, April 23, 2015, 13:03:53 GMT by Michael Bonfils
The move by the Russian search engine to penalize paid links may be a smart one, but will it have a ripple effect on other search engines such as Baidu and Naver?
author: Michael Bonfils
publisher: Search Engine Watch Blog

Product Reviews for Links? Be Careful!
Wednesday, April 22, 2015, 14:40:30 GMT by Marie Haynes
Google is getting really good at determining which links to a website are naturally earned and which ones are either paid endorsements or links that were obtained by offering some kind of incentive.
author: Marie Haynes
publisher: Search Engine Watch Blog

AdWords' Search Funnels )aka Attribution( Become More Accessible
Wednesday, April 22, 2015, 12:44:50 GMT by Lisa Raehsler
Attribution is a great tool to keep close by when optimizing and especially finding the hidden value in a PPC account.
author: Lisa Raehsler
publisher: Search Engine Watch Blog

Optimization Not Only Factor in "Mobilegeddon" Search Ranking
Tuesday, April 21, 2015, 23:19:56 GMT by Mike O'Brien
Shortly after changing its algorithm to push mobile-friendly sites higher in search results, Google posted a blog letting users know that there are 199 other criteria in ranking.
author: Mike O'Brien
publisher: Search Engine Watch Blog

SEW, ClickZ, and SES Acquired by Blenheim Chalcot
Tuesday, April 21, 2015, 19:23:30 GMT by Melanie White
SEW, ClickZ, and SES have been bought by Blenheim Chalcot in a move that is guaranteed to create a stronger brand that is bigger and better than ever before.
author: Melanie White
publisher: Search Engine Watch Blog

Google "Mobilegeddon" Has Officially Arrived
Tuesday, April 21, 2015, 17:07:38 GMT by Mike O'Brien
Nearly two months after its announcement, Google has changed its algorithm to favor mobile-friendly sites. Brands like Ryanair and American Apparel are already suffering in the search rankings.
author: Mike O'Brien
publisher: Search Engine Watch Blog

Redirects for SEO: Soup to Nuts
Tuesday, April 21, 2015, 14:31:39 GMT by Andrew Delamarter
If you're redesigning or moving a site and your URLs are changing, you will need redirects. So save your site's search equity and be an SEO hero by following this redirects for SEO plan.
author: Andrew Delamarter
publisher: Search Engine Watch Blog

A Shift to Shopping Ads
Tuesday, April 21, 2015, 12:30:52 GMT by Helena Clark
Retailers are jumping on board with Google's shopping ads. here's a look at accounts that have been running shopping ads consistently.
author: Helena Clark
publisher: Search Engine Watch Blog

Google, Yahoo Follow IAB's Advice to Improve HTTPS Encryption
Monday, April 20, 2015, 20:14:51 GMT by Mike O'Brien
Following a recent call-to-action from the Interactive Advertising Bureau, the search giants have made changes like HTTPS-encrypted display ads and email encryption extensions.
author: Mike O'Brien
publisher: Search Engine Watch Blog

What First-Party Data Use in Search Might Mean for You
Monday, April 20, 2015, 14:17:33 GMT by Jason Tabeling
For the first time Google may allow advertisers to use first-party data to inform search targeting. Here are three ways this change could help search marketers deliver better results for their programs.
author: Jason Tabeling
publisher: Search Engine Watch Blog

Tapping Into Your Alpha Audience: How Blogger Outreach Can Amplify Your Reach
Monday, April 20, 2015, 12:16:46 GMT by Marcela De Vivo
To grow organic rankings safely, links have to be earned on the basis of great content. But if the reality is that only 2 percent of followers share content " what hope do you truly have of earning links if your audience doesn't share or amplify?
author: Marcela De Vivo
publisher: Search Engine Watch Blog

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