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Publisher: Search Engine Watch Blog

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Audrey Hepburn Google Doodle Celebrates Actress, Philanthropist
Sunday, May 4, 2014, 17:37:41 GMT by Jennifer Slegg
A Google Doodle today features legendary actress Audrey Hepburn, who was born on this date 85 years ago. The British actress was best known for classic movies such as "Breakfast at Tiffany's", "My Fair Lady", "Sabrina", and "Roman Holiday".
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Link Building for Restaurants: The Ultimate Guide
Sunday, May 4, 2014, 16:37:17 GMT by Julie Joyce
The restaurant industry is absolutely perfectly primed for creative marketing ideas. These link building recipes are ripe for you to use to fit your level of creativity - and the great thing about them is that they're all low-cost or free.
author: Julie Joyce
publisher: Search Engine Watch Blog

Google Faces New Mobile Search Monopoly Antitrust Lawsuit
Friday, May 2, 2014, 20:25:18 GMT by Carly Page
A law firm filed the lawsuit on behalf of two Android smartphone users who alleged that Google "illegally monopolized" the Internet and mobile search market in the U.S. by making deals that are stifling competition in the market.
author: Carly Page
publisher: Search Engine Watch Blog

Foursquare Splits App in Two, Separates Local Search From Check-ins
Friday, May 2, 2014, 19:09:48 GMT by Ashley Zeckman
Foursquare plans to eliminate check-in functionality, and instead focus on further developing local discovery and exploration functionality. Foursquare will be transitioning their check-in functionality to their new application Swarm.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Search Engine Strategies Coming to Atlanta in July, Registration Now Open
Friday, May 2, 2014, 13:57:51 GMT by Danny Goodwin
The original search marketing conference is back! On July 9, Search Engine Strategies will relaunch in Atlanta. The one-day conference will cover all the critical aspects of search engine optimization )SEO( and paid search advertising )PPC(.
author: Danny Goodwin
publisher: Search Engine Watch Blog

Bing Ads Now Lets You Review 50,000 Keywords
Friday, May 2, 2014, 12:57:27 GMT by Jennifer Slegg
Bing Ads has made a change to their Keywords Tab to allow advertisers to review up to 50,000 keywords within their user interface. Previously, if you had more than 5,000 keywords, an alert would appear asking you to narrow down the keywords scope.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Is This the End of AdWords Editor?
Friday, May 2, 2014, 11:57:03 GMT by Diane Pease
While updates to the AdWords interface come out frequently, AdWords Editor continues to be left behind with the same functionality. Will Google continue to support AdWords Editor, or will it be phased out in favor of the web interface?
author: Diane Pease
publisher: Search Engine Watch Blog

Google, Where's My Car? Google Now Adds New Parking Location Card
Thursday, May 1, 2014, 20:46:17 GMT by Ashley Zeckman
Have you ever spent what seems like hours roaming around a large parking lot searching for your car? With the click of a button, a new Google Now update )for Android users only( can save the location of your car as a handy card.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Google Warns Against Sneaky Redirects in Updated Guidelines
Thursday, May 1, 2014, 18:45:30 GMT by Jennifer Slegg
Google has provided more examples of types of manipulative redirects they are cracking down on. This includes showing one page to desktop users but a completely different page to mobile users, and hacked sites redirecting users to other pages/sites.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

How to Prepare for Your Content Audit
Thursday, May 1, 2014, 14:03:44 GMT by Lisa Barone
Performing a content audit on your website is time-consuming, but also incredibly valuable. It will help you see what content is on your site, how well it's optimized, and necessary next steps for better usability, loyalty, and search visibility.
author: Lisa Barone
publisher: Search Engine Watch Blog

3 Ways Google's New Keyword Planner Brings Sexy Back to AdWords
Thursday, May 1, 2014, 13:03:20 GMT by Larry Kim
Here are three ways to use the latest Google Keyword Planner features to make your AdWords management more receptive to user context )location, device, and time(, which in turn will help make your entire campaign more successful.
author: Larry Kim
publisher: Search Engine Watch Blog

32 Ways to Trip a Google Spam Filter
Wednesday, April 30, 2014, 14:09:40 GMT by P.J. Fusco
Ever wonder how or why your website lost its once favorable rankings in Google? If you want to stay on the good side of Matt Cutts and Google and potentially activate a Google spam filter, never implement any of the these 32 tactics.
author: P.J. Fusco
publisher: Search Engine Watch Blog

Battle-Hardened Journalist Reveals What Makes Press Releases Stand Out
Wednesday, April 30, 2014, 13:04:16 GMT by Ken McGaffin
If you're looking for a content promotion and white hat link building technique that can be done at scale, you need to consider public relations. Geoff Hill, an award-winning journalist, explains the essentials of an outstanding press release.
author: Ken McGaffin
publisher: Search Engine Watch Blog

Dive Into Google AdWords New Mobile App Promotion Capabilities
Wednesday, April 30, 2014, 12:03:53 GMT by Justin Freid
Advertisers have been limited to utilizing a sitelink to promote their app. But new some new AdWords features will provide additional promotional capabilities that surpass a small sitelink. Here's a deeper look into what's coming soon.
author: Justin Freid
publisher: Search Engine Watch Blog

4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die
Wednesday, April 30, 2014, 05:36:26 GMT by Jennifer Slegg
Paying for Google AdWords will get you higher organic search rankings! All algorithmic changes are designed to force people to buy AdWords ads! Tools will solve every SEO problem you've ever had! Yeah, don't believe everything you hear or read.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Why Google Changes Your Titles in Search Results
Tuesday, April 29, 2014, 20:07:51 GMT by Jennifer Slegg
How does Google determine what they will use for the title of your page in search results? Is it influenced by schema? Is this influenced by certain headings )H1s or H2s(? Why won't Google just show your title tag? Google's Matt Cutts explains.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Google's Matt Cutts: Small Sites Can Beat Large Sites in Search Results
Tuesday, April 29, 2014, 18:02:04 GMT by Jennifer Slegg
If you run a smaller website, it can be frustrating to know your site has better content, but you aren't getting as much traffic as a well-known brand. So what can you do to improve your rankings and beat large sites in the search results?
author: Jennifer Slegg
publisher: Search Engine Watch Blog

360i Agency Says New Technology Reverse Engineers AdWords Quality Score
Tuesday, April 29, 2014, 17:01:41 GMT by Jessica Lee
Digital marketing agency 360i announced a new technology platform for pay-per-click advertisers that aims to reverse engineer the Google AdWords quality score and make recommendations on how to improve performance.
author: Jessica Lee
publisher: Search Engine Watch Blog

12 Critical Metrics to Help You Build a Data-Informed Content Strategy
Tuesday, April 29, 2014, 13:55:31 GMT by Simon Penson
There are nearly limitless ways to use data. So, how do you go about it? This post will walk you through search, social, and other valuable types of data, then how to pull it all together to use the best bits to inform you content strategy.
author: Simon Penson
publisher: Search Engine Watch Blog

Your SEO Competition Isn't Who You Think It Is
Tuesday, April 29, 2014, 12:50:08 GMT by Nathan Safran
Without knowing who your online competition really is, any competitive analysis will be misguided. You'll be looking at the wrong competitors. The solution: be thorough about discovering your true online competition before diving into SEO tactics.
author: Nathan Safran
publisher: Search Engine Watch Blog

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