Publisher: Search Engine Watch Blog

Result 261 - 280 of about 832

Google manual action penalties were due to links for freebies
Tuesday, April 12, 2016, 14:33:06 GMT by Graham Charlton
A month ago, we reported that Google had issued warnings to bloggers over providing links in return for free products to review . Now it seems that the penalty actions reported over the weekend were directly related to Google’s warning last month. Google advised bloggers reviewing goods they’d received free of charge to nofollow any links pointing readers to sites where they can buy the products. As reported by SER ,
author: Graham Charlton
publisher: Search Engine Watch Blog

Is Twitter dying? Insight and opinion from #ClickZChat
Tuesday, April 12, 2016, 13:47:51 GMT by Matt Owen
It’s fair to say Twitter has had a fairly rough time of it in the recent past. The platform has struggled to grow its audience and, despite huge brand recognition, mainstream usage has proven elusive. So, can Twitter survive, or is it set to join the likes of MySpace in social network purgatory? We decided to take to (where else?) Twitter for this week’s #ClickZChat to ask our network of marketers for their thoughts. Alright everyone,
author: Matt Owen
publisher: Search Engine Watch Blog

Google Accelerated Mobile Pages and content: the need for speed
Monday, April 11, 2016, 16:15:27 GMT by Jim Yu
When Google launched the mobile update in April 2015, it was intended to reward brands with mobile-friendly websites. Even without the update, however, marketers can not ignore the increasing importance of mobile. More searches are now performed on mobile compared to desktop and m-commerce grew three times faster than ecommerce in 2015. Even aside from purchases made on the devices themselves, mobile is also having a tremendous impact on in-store purchases.
author: Jim Yu
publisher: Search Engine Watch Blog

Does the web really need any more content recommendations?
Monday, April 11, 2016, 15:15:06 GMT by Graham Charlton
It has now become almost impossible to read news online without encountering recommendations for related content. In the main, it’s garbage. Clickbait articles which will lead your viewers to some very low quality sites. News I noticed this week suggests it may become worse. The Taboola and Disqus deal Disqus, which provides the comments functionality on this and many other websites has signed a deal with Taboola to bring content recommendations to Disqus users.
author: Graham Charlton
publisher: Search Engine Watch Blog

Google Analytics: a guide to confusing terms
Monday, April 11, 2016, 13:59:40 GMT by Rebecca Sentance
Google Analytics is a hugely useful and in-depth tool for measuring and monitoring your website’s performance, as long as you can learn its language. After setting up Google Analytics on your site for the first time, it can be hard work to navigate your way through all the different terms referring to parts of your site or the activities users carry out on it â€" especially when so many of them sound similar.
author: Rebecca Sentance
publisher: Search Engine Watch Blog

11 tips on how to optimise Pinterest pins for SEO
Friday, April 8, 2016, 15:00:05 GMT by Tereza Litsa
Pinterest has evolved during the past few years from a trending social network to a powerful visual search engine, and as with any other search engine, you can optimise your presence to be discovered by other users. With more than 100 million users who keep searching and pinning new content depending on their interests, Pinterest is probably an underrated platform, when it comes to its searching capability and the traffic it can drive to your site. However,
author: Tereza Litsa
publisher: Search Engine Watch Blog

Why user testing is the most important part of mobile development
Thursday, April 7, 2016, 15:06:22 GMT by Andy Favell
This article explains the why, when, what, how, where, and who of user testing for mobile friendly websites or apps. The sooner you find out your what is wrong with your *brilliant* concept, the easier, quicker, cheaper (and less embarrassing) it is to put it right or â€" if it is a total flop â€" go back to the drawing board. That is why it is never too early to start testing and why testing should be ingrained into the design and development schedule.
author: Andy Favell
publisher: Search Engine Watch Blog

Five tips for low-risk Google Display Network testing
Thursday, April 7, 2016, 14:05:59 GMT by Sana Ansari
So you’re a small or medium-sized business (SMB) and you’ve already hit a cap on how far you can go with search engine marketing and remarketing . You want to continue to scale and are considering doing it via Google Display Network (GDN), but you’re aware of the possible drawback: a lot of wasted spend on poor quality, low-intent traffic. As an SMB, you don’t have enough budget to throw spaghetti on the wall and see what works,
author: Sana Ansari
publisher: Search Engine Watch Blog

The Joy of Micro UX: 18 delightful examples
Thursday, April 7, 2016, 13:05:36 GMT by Christopher Ratcliff
What is micro-UX? Micro-UX refers to the tiny interactions with a website or app that are designed to delight the user, by making their digital interactions easier, more engaging and ultimately human. Providing a good user experience is so vital to keeping visitors glued to your sites and products, and many of these animations or simple pieces of copy can really help engender a feeling of loyalty.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

WebPromo’s Q&A with Google’s Andrey Lipattsev [transcript]
Wednesday, April 6, 2016, 15:27:54 GMT by Christopher Ratcliff
As we reported at the end of March, Andrey Lipattsev, the Search Quality Senior Strategist at Google Ireland revealed the three most important ranking signals used by Google . These are content, links and RankBrain (although that last one is “hotly contested” and the list doesn’t have an order). This information was uncovered during an excellent live Q&A from WebPromo , which also featured Rand Fishkin from Moz; Ammon Johns,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Best practice tips for developing an enterprise mobile app
Wednesday, April 6, 2016, 14:57:43 GMT by Andy Favell
Analysts are predicting strong growth in enterprise mobile apps as businesses focus on “mobilizing” their workforces to improve productivity, business efficiency and customer service. The pundits have been forecasting growth in enterprise mobile app market for some time. But surveys ( CSS Insight ) over the last year suggest real interest in business mobility driven by employees and business lines, rather than IT departments.
author: Andy Favell
publisher: Search Engine Watch Blog

How organic search might influence the 2016 US election
Wednesday, April 6, 2016, 13:57:21 GMT by Tereza Litsa
Search data has always been powerful, but it becomes even more significant when we’re able to understand what people search for in relation to the 2016 US elections and how this may affect the final outcome. Every search query reflects a voter’s question regarding the candidates or specific topics and this could eventually affect the sentiment (and the preference) towards the elections.
author: Tereza Litsa
publisher: Search Engine Watch Blog

2016 link building survey: five important takeaways
Wednesday, April 6, 2016, 11:21:25 GMT by Cory Collins
Links are still one of the most important ranking factors in Google search. This was confirmed as recently as March, when Andrey Lipattsev , a Senior Quality Senior Strategist at Google, revealed links, content, and RankBrain as the top three most important ranking factors . This wasn’t surprising information (at least to SEOs), but it was an important confirmation. Links and content are still the fundamental building blocks of the web.
author: Cory Collins
publisher: Search Engine Watch Blog

When is a search engine not a search engine? When it’s Google, says the EU
Tuesday, April 5, 2016, 16:19:43 GMT by Rebecca Sentance
The European Union’s Network and Information Security (NIS) Directive is a piece of legislation, due to be adopted this spring, which lays out the first set of EU-wide cyber security rules. The final text was agreed on in December 2015, setting out a range of strategies for tackling and preventing cyber attacks and disruptions. Its proposals have been met with a lukewarm reception from the industries it covers,
author: Rebecca Sentance
publisher: Search Engine Watch Blog

Improve your PPC in just 25 minutes this week
Tuesday, April 5, 2016, 14:34:04 GMT by Pauline Jakober
Been ignoring your PPC account for a while? Or perhaps you’re onboarding a new PPC client that needs some immediate love? I’ve got a plan for you… In just 25 minutes, you can start mending the health of any PPC account, starting this week. These tips will help you save wasted ad spend and boost efficiencies immediately while you work on a long-term plan in the background to re-launch a PPC strategy.
author: Pauline Jakober
publisher: Search Engine Watch Blog

24 slightly depressing stats on the fall of Twitter
Tuesday, April 5, 2016, 14:03:53 GMT by Christopher Ratcliff
Despite its die-hard loyal user base, Twitter has been doing nothing but rubbing its fans up the wrong way for the last 12 months. Whether its been the adoption of a dreaded algorithm, a mooted 10,000 character increase , the killing of its share counts , the pointlessness of ‘Moments’, heck even changing its ‘favourite’ button from a star to a heart was a massive thing ,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

How to fix discrepancies in your web analytics data
Tuesday, April 5, 2016, 11:17:54 GMT by Peter O'Neill
Google Analytics, like every web analytics tool, does not deliver accurate data. There are many reasons behind this including: Visitors don’t allow JavaScript Visitors block cookies Pages missing code Location of the code on the page There are certain actions though that can be exactly measured, as they are recorded in back end systems. We know exactly how many transactions are placed, leads are generated, contact forms submitted, etc. For these actions,
author: Peter O'Neill
publisher: Search Engine Watch Blog

Have we reached peak content? Insights and issues highlighted by #ClickZChat
Monday, April 4, 2016, 15:00:48 GMT by Christopher Ratcliff
We’ve spoken a lot about the problem of peak content recently. With so many more businesses now adopting publishing models to reach their audience and focus on inbound, it is becoming harder for both users and distributors to cut through the noise and uncover the really useful information out there. Of course, it’s fairly easy for us to spout opinion on this issue, but we wanted to know first hand how this is affecting marketers,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

21 quick ways to find inspiration for creating content
Monday, April 4, 2016, 14:30:36 GMT by Tereza Litsa
There is an increasing need for online content, and both content writers and content marketers know the struggle of constantly seeking the next great post. It’s not always easy to come up with a content idea that will lead to an interesting post, especially when there’s time pressure or, simply, lack of inspiration. In order to maintain your productivity and feel inspired for your next post,
author: Tereza Litsa
publisher: Search Engine Watch Blog

How does Google determine my local ranking?
Monday, April 4, 2016, 11:39:37 GMT by Christopher Ratcliff
Google has just updated how it determines your business’s local ranking. Another week, another step towards Google becoming a damn sight more transparent than we’re used to. If it wasn’t enough that Google revealed its top three ranking signals for organic search last Friday, this Friday it revealed a new ranking signal for local search… Prominence . As noticed by Mike Blumenthal, and reported by SEJ over the weekend,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

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