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Publisher: Search Engine Watch Blog


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Google PLA Shopping Campaigns Open to All Advertisers
Wednesday, February 19, 2014, 12:49:17 GMT by Mary Weinstein
All online merchants now have access to Shopping campaigns, Google's Product Listing Ads program, which has been in beta since October. Shopping campaigns allow advertisers to see more product data within AdWords, among other structural changes.
author: Mary Weinstein
publisher: Search Engine Watch Blog

Bridging the Gap: A Recipe for Enterprise SEO Success in 2014
Tuesday, February 18, 2014, 14:50:59 GMT by Jim Yu
SEO entails bridging the gap between the technical needs of search engines and human needs for content. SEO also must bridge many gaps within their organizations if they are to truly be effective and ensure success in 2014 and beyond.
author: Jim Yu
publisher: Search Engine Watch Blog

3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education
Tuesday, February 18, 2014, 12:45:13 GMT by John Gagnon
Plenty of changes have been made on both Google and Bing Ads in the last year as a result of enhanced campaigns. With a long list distractions and optimization ideas, let's focus on three simple tactics which can drive quick wins.
author: John Gagnon
publisher: Search Engine Watch Blog

4 Critical Elements of a Successful Content Marketing Team
Sunday, February 16, 2014, 17:19:00 GMT by Jayson DeMers
The composition and talents of your team are absolutely critical. Here's a close look at the different functions and roles within a content marketing project, and who you need to have on board to ensure your content marketing strategy is successful.
author: Jayson DeMers
publisher: Search Engine Watch Blog

Google: Here's How to Make Infinite Scrolling Websites Search-Friendly
Friday, February 14, 2014, 20:02:18 GMT by Jennifer Slegg
Google has published some SEO best practices for scrolling websites that gives advice on what you should do to ensure all your content is being crawled, indexed, and ranked correctly, including tips on how to structure URLs and pagination.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Google Tests Restaurant Menus in "Card" Results
Friday, February 14, 2014, 16:56:09 GMT by Jessica Lee
The recent discovery that Google is testing restaurant menus in its "card" results sparked discussion about where Google likes to get its data and how websites can continue to help the search engine better understand their information.
author: Jessica Lee
publisher: Search Engine Watch Blog

Why SEO Can't Reside in a Silo
Friday, February 14, 2014, 14:20:11 GMT by Jay Taylor
SEO is an incredibly effective marketing tactic, and if executed correctly, can provide great returns. However, while it drives traffic to websites and increases sales, SEO is more effective when integrated with a complete online marketing strategy.
author: Jay Taylor
publisher: Search Engine Watch Blog

Amazon Flow Ups the Search Ante With Augmented Reality
Friday, February 14, 2014, 12:49:36 GMT by Rachel Pasqua
Amazon's newly updated app is pushing augmented reality closer to the mainstream with Flow. It recognizes products then presents users with purchase options for that exact object and/or similar objects within the Amazon marketplace.
author: Rachel Pasqua
publisher: Search Engine Watch Blog

The 18 Worst Online Marketing Pickup Lines
Friday, February 14, 2014, 06:22:13 GMT by Simon Heseltine
It's Valentine's day, so it's the perfect time to enjoy some terrible online marketing pickup lines. We heartily recommend not using any of these on another human being, unless you're overheating and in dire need of a drink thrown in your face.
author: Simon Heseltine
publisher: Search Engine Watch Blog

Yelp Gets a Facelift, Puts Visual Content Front and Center
Thursday, February 13, 2014, 17:22:27 GMT by Jessica Lee
Yelp redesigned its look and feel to give more space to imagery and make accessing information about a local business or place simpler. With a new image carousel and more space for review content, Yelp has finally capitalized on the power of imagery.
author: Jessica Lee
publisher: Search Engine Watch Blog

Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success
Thursday, February 13, 2014, 14:46:30 GMT by Bill Connard
Local SEO and local listing management are completely different tactics, yet completely intertwined, and critical to ranking on Google. Follow these necessary steps for the best possible chance of ranking each of your locations for local queries.
author: Bill Connard
publisher: Search Engine Watch Blog

5 Key Points to Consider When Choosing a Demand-Side Platform
Thursday, February 13, 2014, 13:46:07 GMT by Liz Rutgersson
With so many DSPs available it can be challenging to determine which platform will best serve your needs. What are some common inefficiencies to look out for and questions to ask before committing? Consider these five factors when choosing a DSP.
author: Liz Rutgersson
publisher: Search Engine Watch Blog

Domaining for Links
Thursday, February 13, 2014, 12:45:44 GMT by Peter van der Graaf
Whatever topic you need your future links for, you can acquire domains with a lot of authority links directed at it even before you need the link value. Once you need the link value, you already have a batch waiting to be used.
author: Peter van der Graaf
publisher: Search Engine Watch Blog

Google Refreshes Page Layout Algorithm
Wednesday, February 12, 2014, 22:00:19 GMT by Jennifer Slegg
If you noticed a change in your organic search traffic or rankings last week, and have a high ratio of ads to content at the top of your web pages, chances are you could be affected by a refresh of the Google page layout algorithm.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Bing Denies Censoring Search Results, Blames 'Glitch'
Wednesday, February 12, 2014, 20:59:56 GMT by Michael Passingham
Research by Chinese freedom of speech blog GreatFire.org explained how when certain terms are searched for using Bing's international and U.S.-localized portals, some results are not delivered. Bing's Stefan Weitz blames it on a system error.
author: Michael Passingham
publisher: Search Engine Watch Blog

3 Google Updates for AdWords, DoubleClick Advertisers
Wednesday, February 12, 2014, 19:54:32 GMT by Jennifer Slegg
Google AdWords announced it is changing the way conversions are counted and a new Search Funnels Attribution Modeling Tool. Meanwhile, the new DoubleClick Search Commerce Suite offers tools to easily create and update text ad and PLA campaigns.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Google Blocks 'Racist' Search Suggestions for UK Cities
Wednesday, February 12, 2014, 18:54:09 GMT by Jessica Lee
Derogatory autocomplete results for cities in the UK have popped up, and Google has taken action to clean them up. After multiple legal battles all over the world, its possible Google is now picking its battles when it comes to autocomplete.
author: Jessica Lee
publisher: Search Engine Watch Blog

Google Fires First Shot in War on German Link Networks
Wednesday, February 12, 2014, 17:48:46 GMT by Jennifer Slegg
Google is continuing to dish out penalties as it wages war on link networks around the world. After repeated warnings in recent weeks, Google revealed it took action against a German agency's link network, as well as its clients.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Google on How to Reach Consumers Across Devices at SES London 2014
Wednesday, February 12, 2014, 16:48:22 GMT by Thom Craver
The pace of change is only accelerating. Make sure your message is on every device possible. Collect all the data you can so you make make the right decisions at the right time so you can understand the customer behind the keywords.
author: Thom Craver
publisher: Search Engine Watch Blog

5 Examples of How Recrawling Site Changes Can Nip SEO Problems in the Bud
Wednesday, February 12, 2014, 14:57:42 GMT by Glenn Gabe
SEO audits are extremely powerful, but they are only the first step in the process to improving organic search performance. Once changes are implemented, it's critically important to recrawl site changes to ensure they are implemented correctly.
author: Glenn Gabe
publisher: Search Engine Watch Blog

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