Publisher: Search Engine Watch Blog

Result 261 - 280 of about 1087

Five tips for low-risk Google Display Network testing
Thursday, April 7, 2016, 14:05:59 GMT by Sana Ansari
So you’re a small or medium-sized business (SMB) and you’ve already hit a cap on how far you can go with search engine marketing and remarketing . You want to continue to scale and are considering doing it via Google Display Network (GDN), but you’re aware of the possible drawback: a lot of wasted spend on poor quality, low-intent traffic. As an SMB, you don’t have enough budget to throw spaghetti on the wall and see what works,
author: Sana Ansari
publisher: Search Engine Watch Blog

The Joy of Micro UX: 18 delightful examples
Thursday, April 7, 2016, 13:05:36 GMT by Christopher Ratcliff
What is micro-UX? Micro-UX refers to the tiny interactions with a website or app that are designed to delight the user, by making their digital interactions easier, more engaging and ultimately human. Providing a good user experience is so vital to keeping visitors glued to your sites and products, and many of these animations or simple pieces of copy can really help engender a feeling of loyalty.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

WebPromo’s Q&A with Google’s Andrey Lipattsev [transcript]
Wednesday, April 6, 2016, 15:27:54 GMT by Christopher Ratcliff
As we reported at the end of March, Andrey Lipattsev, the Search Quality Senior Strategist at Google Ireland revealed the three most important ranking signals used by Google . These are content, links and RankBrain (although that last one is “hotly contested” and the list doesn’t have an order). This information was uncovered during an excellent live Q&A from WebPromo , which also featured Rand Fishkin from Moz; Ammon Johns,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Best practice tips for developing an enterprise mobile app
Wednesday, April 6, 2016, 14:57:43 GMT by Andy Favell
Analysts are predicting strong growth in enterprise mobile apps as businesses focus on “mobilizing” their workforces to improve productivity, business efficiency and customer service. The pundits have been forecasting growth in enterprise mobile app market for some time. But surveys ( CSS Insight ) over the last year suggest real interest in business mobility driven by employees and business lines, rather than IT departments.
author: Andy Favell
publisher: Search Engine Watch Blog

How organic search might influence the 2016 US election
Wednesday, April 6, 2016, 13:57:21 GMT by Tereza Litsa
Search data has always been powerful, but it becomes even more significant when we’re able to understand what people search for in relation to the 2016 US elections and how this may affect the final outcome. Every search query reflects a voter’s question regarding the candidates or specific topics and this could eventually affect the sentiment (and the preference) towards the elections.
author: Tereza Litsa
publisher: Search Engine Watch Blog

2016 link building survey: five important takeaways
Wednesday, April 6, 2016, 11:21:25 GMT by Cory Collins
Links are still one of the most important ranking factors in Google search. This was confirmed as recently as March, when Andrey Lipattsev , a Senior Quality Senior Strategist at Google, revealed links, content, and RankBrain as the top three most important ranking factors . This wasn’t surprising information (at least to SEOs), but it was an important confirmation. Links and content are still the fundamental building blocks of the web.
author: Cory Collins
publisher: Search Engine Watch Blog

When is a search engine not a search engine? When it’s Google, says the EU
Tuesday, April 5, 2016, 16:19:43 GMT by Rebecca Sentance
The European Union’s Network and Information Security (NIS) Directive is a piece of legislation, due to be adopted this spring, which lays out the first set of EU-wide cyber security rules. The final text was agreed on in December 2015, setting out a range of strategies for tackling and preventing cyber attacks and disruptions. Its proposals have been met with a lukewarm reception from the industries it covers,
author: Rebecca Sentance
publisher: Search Engine Watch Blog

Improve your PPC in just 25 minutes this week
Tuesday, April 5, 2016, 14:34:04 GMT by Pauline Jakober
Been ignoring your PPC account for a while? Or perhaps you’re onboarding a new PPC client that needs some immediate love? I’ve got a plan for you… In just 25 minutes, you can start mending the health of any PPC account, starting this week. These tips will help you save wasted ad spend and boost efficiencies immediately while you work on a long-term plan in the background to re-launch a PPC strategy.
author: Pauline Jakober
publisher: Search Engine Watch Blog

24 slightly depressing stats on the fall of Twitter
Tuesday, April 5, 2016, 14:03:53 GMT by Christopher Ratcliff
Despite its die-hard loyal user base, Twitter has been doing nothing but rubbing its fans up the wrong way for the last 12 months. Whether its been the adoption of a dreaded algorithm, a mooted 10,000 character increase , the killing of its share counts , the pointlessness of ‘Moments’, heck even changing its ‘favourite’ button from a star to a heart was a massive thing ,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

How to fix discrepancies in your web analytics data
Tuesday, April 5, 2016, 11:17:54 GMT by Peter O'Neill
Google Analytics, like every web analytics tool, does not deliver accurate data. There are many reasons behind this including: Visitors don’t allow JavaScript Visitors block cookies Pages missing code Location of the code on the page There are certain actions though that can be exactly measured, as they are recorded in back end systems. We know exactly how many transactions are placed, leads are generated, contact forms submitted, etc. For these actions,
author: Peter O'Neill
publisher: Search Engine Watch Blog

Have we reached peak content? Insights and issues highlighted by #ClickZChat
Monday, April 4, 2016, 15:00:48 GMT by Christopher Ratcliff
We’ve spoken a lot about the problem of peak content recently. With so many more businesses now adopting publishing models to reach their audience and focus on inbound, it is becoming harder for both users and distributors to cut through the noise and uncover the really useful information out there. Of course, it’s fairly easy for us to spout opinion on this issue, but we wanted to know first hand how this is affecting marketers,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

21 quick ways to find inspiration for creating content
Monday, April 4, 2016, 14:30:36 GMT by Tereza Litsa
There is an increasing need for online content, and both content writers and content marketers know the struggle of constantly seeking the next great post. It’s not always easy to come up with a content idea that will lead to an interesting post, especially when there’s time pressure or, simply, lack of inspiration. In order to maintain your productivity and feel inspired for your next post,
author: Tereza Litsa
publisher: Search Engine Watch Blog

How does Google determine my local ranking?
Monday, April 4, 2016, 11:39:37 GMT by Christopher Ratcliff
Google has just updated how it determines your business’s local ranking. Another week, another step towards Google becoming a damn sight more transparent than we’re used to. If it wasn’t enough that Google revealed its top three ranking signals for organic search last Friday, this Friday it revealed a new ranking signal for local search… Prominence . As noticed by Mike Blumenthal, and reported by SEJ over the weekend,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

How artificial intelligence can be used for marketing
Friday, April 1, 2016, 14:30:11 GMT by Graham Charlton
This week sees the launch of our Marketer’s Guide to Artificial Intelligence report, which takes a look at how AI can be used for marketing, now and in the future. In this extract, report author Martin Talks looks at the various ways marketers can make use of the technology. 1. New customer experiences Although AI still has limitations, forward-thinking brands are starting to harness its power to enhance the customer experience .
author: Graham Charlton
publisher: Search Engine Watch Blog

Dictionary of ad buying: key terms and acronyms
Thursday, March 31, 2016, 15:37:11 GMT by Mike O'Brien
For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we’ve compiled this helpful glossary. If you’re new to buying ads, you may not know where to begin. There are a lot of terms; some, like targeting, are fairly obvious, while others just seem like an alphabet soup of acronyms. If you’re like, “AMP, CPC, DSP, what?” fear not. We’re here to help.
author: Mike O'Brien
publisher: Search Engine Watch Blog

How B2B brands perform on social (spoiler: better than you think)
Thursday, March 31, 2016, 14:51:54 GMT by Matt Owen
In B2B social media there are a few accepted ‘truths’. B2B can’t work on Facebook or Pinterest. Instagram is a waste of time. LinkedIn is the only place for us (and we should set up a group, not a page). All of these are total claptrap of course. B2B works just as well (or better than) B2C, because the content and information they have to share is incredibly deep and engaging. Things have changed a bit recently of course.
author: Matt Owen
publisher: Search Engine Watch Blog

How to track clicks to offline sales from a B2B lead generation website
Thursday, March 31, 2016, 14:06:38 GMT by Chris Attewel
Some products demand a very specific conversion strategy. If yours includes a process of generating leads through your website to nurture and follow up offline, then you may face an issue which has plagued marketers for years. While it may make your old-school PPC account manager feel warm inside to see a healthy rate of conversion from form fills and phone calls, that often isn’t a good indicator of campaign success anymore.
author: Chris Attewel
publisher: Search Engine Watch Blog

How are businesses using Google Posts?
Thursday, March 31, 2016, 11:20:38 GMT by Rebecca Sentance
Google has recently debuted a new feature giving individuals and organisations a new platform for communicating with the wider public. Dubbed ‘Google Posts’ by most commentators â€" although Google has indicated that the feature does not have an official name yet â€" the new platform appears as a carousel of ‘card’ style updates within a search engine results page. The feature was originally introduced as part of the U.S.
author: Rebecca Sentance
publisher: Search Engine Watch Blog

How to use In-Page Analytics and how it can help boost conversions
Wednesday, March 30, 2016, 15:48:46 GMT by Amanda DiSilvestro
Google Analytics is most certainly complex, so naturally there are a few options and features that go unnoticed. So where do you begin if you’re trying to get more advanced and need a place to start? In-Page Analytics is probably one of the most under-used features that can also be the most impactful to a small business.
author: Amanda DiSilvestro
publisher: Search Engine Watch Blog

Okay, now Google’s Artificial Intelligence Division is just showing off
Wednesday, March 30, 2016, 14:48:24 GMT by Adam Stetzer
In Seoul, South Korea, a Google-created artificial intelligence has been squaring off against a mortal man in the 2,500-year-old strategy game, called Go, that’s several orders of magnitude more complicated than chess. When it was finally over, Google’s AlphaGo won four out of five matchups, making AlphaGo a role model for young artificial intelligences everywhere. How did the robot pull off such a decisive win?
author: Adam Stetzer
publisher: Search Engine Watch Blog

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