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Publisher: Search Engine Watch Blog


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How to Create a Social Media Friendly Landing Page
Thursday, July 31, 2014, 11:59:05 GMT by Michelle Stinson-Ross
The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. Each social channel has its own culture and language. Your landing pages must match that, and present one simple call to action.
author: Michelle Stinson-Ross
publisher: Search Engine Watch Blog

Google Introduces Product Ratings on PLAs
Wednesday, July 30, 2014, 17:54:06 GMT by Jessica Lee
Google has announced that AdWords will begin featuring product ratings on Product Listing Ads )PLA( starting now and running through October for all advertisers who are eligible. After October, only advertisers who've opted in will continue.
author: Jessica Lee
publisher: Search Engine Watch Blog

Google Still Shows Max Mosley S&M Party Pictures, So He Sues Again
Wednesday, July 30, 2014, 16:33:47 GMT by Ashley Zeckman
The former Formula One president is suing Google because its search results still include images of him from an infamous sex orgy that included multiple prostitutes. Google says it has already removed "hundreds of URLs".
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Maybe We Should Break Up With Google
Wednesday, July 30, 2014, 14:02:23 GMT by Jennifer Van Iderstyne
Quit obsessing about top rankings. If your business relies too heavily on organic search traffic from Google, maybe it's time to alleviate that dependence. Chase healthier goals: being the most competitive, relevant, knowledgeable, and trustworthy.
author: Jennifer Van Iderstyne
publisher: Search Engine Watch Blog

3 Ways to Extend Your Products Into Social This Holiday
Wednesday, July 30, 2014, 12:03:44 GMT by Dave Schwartz
Social shopping sites represent a huge revenue opportunity for retailers this holiday season. Social offers lots of value in the form of branding. Start by focusing on your top products, and use search data to drive social merchandising decisions.
author: Dave Schwartz
publisher: Search Engine Watch Blog

5 Most Important Takeaways From the Link Building Survey 2014
Tuesday, July 29, 2014, 14:03:26 GMT by Jon Ball
A new survey shows that our industry continues to improve, and links continue to matter. Link building is getting harder, so implementing diverse tactics is extremely important. And link building works best with other online marketing activities.
author: Jon Ball
publisher: Search Engine Watch Blog

17 Keys to Success in Social PPC
Tuesday, July 29, 2014, 12:03:25 GMT by Melissa Mackey
While social PPC won't replace Google Adwords any time soon, it's become an effective source of incremental leads and sales for savvy businesses. Next time you launch and run a paid social campaign, use these 17 tips for success.
author: Melissa Mackey
publisher: Search Engine Watch Blog

Twitter Cards: A Quick Start Guide
Monday, July 28, 2014, 13:55:48 GMT by Chuck Price
Twitter cards are one social media marketing tool you can't afford to ignore. By going beyond basic tweets to include videos, pictures, and other information, your business can integarate a transactional message into the conversation.
author: Chuck Price
publisher: Search Engine Watch Blog

10 Social Media PR Lessons From #OITNB
Monday, July 28, 2014, 12:55:26 GMT by Lisa Buyer
With the big push in content marketing and the use of social media as a commonplace tactic for brands, rising above the noise is a challenge. With a little creativity, any brand can steal some inspiration from shows like "Orange is the New Black".
author: Lisa Buyer
publisher: Search Engine Watch Blog

New Free Dynamic Sitelinks on Google AdWords Ads - Everything You Need to Know
Monday, July 28, 2014, 11:50:03 GMT by Larry Kim
Dynamic sitelinks are automatically generated and appear below your Google AdWords ad text. They cost nothing if they're clicked and provide more space on the search results. Here's everything advertisers need to know about dynamic sitelinks.
author: Larry Kim
publisher: Search Engine Watch Blog

6 Tips for Writing Successful LinkedIn Articles
Monday, July 28, 2014, 09:34:13 GMT by Amanda DiSilvestro
LinkedIn is a great platform for publishing articles, but you need to have a strategy and consider what types of content work best for the people reading articles on LinkedIn. Here's how to write articles that will succeed on LinkedIn.
author: Amanda DiSilvestro
publisher: Search Engine Watch Blog

Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]
Monday, July 28, 2014, 07:28:27 GMT by Ashley Zeckman
In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new report from AdGooroo.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Google Has Removed 100,000 Links, Approved More Than Half of 'Right to be Forgotten' Requests
Friday, July 25, 2014, 15:55:33 GMT by Carly Page
Google has removed "the majority" of "right to be forgotten" requests, a number that could exceed the 100,000 mark. It has rejected just over 30 percent of the requests it has received and approved "more than 50 percent" of the requests.
author: Carly Page
publisher: Search Engine Watch Blog

14 Top-Notch Resources to Help You Become a CRO Expert
Friday, July 25, 2014, 13:49:48 GMT by Jamie Smith
It's becoming increasingly expensive to drive traffic to your website. The only way to maintain or improve results is to increase your conversion rate. Study up on these expert conversion rate optimization guides and tutorials to get up to speed.
author: Jamie Smith
publisher: Search Engine Watch Blog

How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups
Friday, July 25, 2014, 13:04:31 GMT by Travis Bernard
Newsletters are an amazing marketing tool, but building a large newsletter audience can be tough. You can run Twitter lead gen cards for free. Just don't promote it, and you never have to pay a dime. Here's how you do it.
author: Travis Bernard
publisher: Search Engine Watch Blog

How to Make AdWords Paid Search Work for You - 7 Important Steps
Friday, July 25, 2014, 11:59:08 GMT by Diane Pease
Want to make your AdWords PPC accounts work better for you? By using these seven routine tasks, you can be not only more effective in managing your paid search clients, but become more valuable to your clients as well.
author: Diane Pease
publisher: Search Engine Watch Blog

SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]
Thursday, July 24, 2014, 23:39:39 GMT by Jessica Lee
A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing )including PPC and SEO( was the most effective customer acquisition tactic. The study also showed display advertising is experiencing a comeback.
author: Jessica Lee
publisher: Search Engine Watch Blog

Foursquare Upgrades App, Transitions Check-Ins to Swarm
Thursday, July 24, 2014, 20:18:26 GMT by Ashley Zeckman
Calling it the beginning of the 'personalized local search' future, Foursquare has moved all check-in functionality from Foursquare to Swarm. It has also revealed a new logo and given us a sneak peek of what the new Foursquare will look like.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

85% of Retailers Say Paid Search is Most Effective Acquisition Channel
Thursday, July 24, 2014, 17:12:18 GMT by Jessica Lee
A new report by Shop.org and Forrester show paid search as being the most heavily invested in by retailers, and the most effective channel for customer acquisition. The study also showed display advertising is experiencing a comeback.
author: Jessica Lee
publisher: Search Engine Watch Blog

5 Content Questions to Guide Your Site Redesign
Thursday, July 24, 2014, 14:06:11 GMT by Lisa Barone
There's a lot to consider when you decide to redesign your website - it must provide a good user experience, be mobile-friendly, and not lose rankings. But there are also five important content questions to consider before revamping your website.
author: Lisa Barone
publisher: Search Engine Watch Blog

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