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Publisher: Search Engine Watch Blog


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Yahoo Retires Less Popular Products to Make Room for New Innovation
Thursday, July 3, 2014, 17:22:13 GMT by Ashley Zeckman
Yahoo is shutting down a range of its not-so-popular products, in order to focus on its more popular ones. Included in the cull is people search, Xobni, toolbar on Chrome, and Shine.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Bing Reveals U.S. "Fireworks" Search Interest in Time for July 4th
Thursday, July 3, 2014, 15:46:39 GMT by Jessica Lee
In preparation for the Fourth of July, people are going online to search for information or products around the Fourth's main event: the fireworks.
author: Jessica Lee
publisher: Search Engine Watch Blog

Evaluate Your Surrounding Community to Spark Fresh Ideas
Thursday, July 3, 2014, 14:01:00 GMT by Michelle Stinson-Ross
Taking the time to do a surface-level evaluation of your surrounding social community can help you gain perspective on what is happening in your brand's ecosystem and come up with new ideas for your social strategies.
author: Michelle Stinson-Ross
publisher: Search Engine Watch Blog

6 Ways to Make Your Search Results Shine
Thursday, July 3, 2014, 12:55:38 GMT by P.J. Fusco
There are always new ways to improve your business' search results using Google Knowledge Graph, if you take time to understand search query intent and implement structured markup across your website.
author: P.J. Fusco
publisher: Search Engine Watch Blog

Many Organic Results Influenced by Locality
Thursday, July 3, 2014, 11:55:16 GMT by Peter van der Graaf
Does locality have an effect on SERP ranking? Not always, but when it does we should be mindful of the best choices to make to achieve the best ranking possible.
author: Peter van der Graaf
publisher: Search Engine Watch Blog

gShift Gives Marketers Additional Ways to Track Content Performance
Wednesday, July 2, 2014, 16:48:29 GMT by Jessica Lee
SEO software provider gShift revealed a new tool to track content by individual Web pages or groups of pages in its latest release, the content performance module.
author: Jessica Lee
publisher: Search Engine Watch Blog

Google Search for Android: "OK, Google" and Audio History
Wednesday, July 2, 2014, 15:48:07 GMT by Ashley Zeckman
Google Search 3.5.14 has added a number of enhancements. Among them are the voice search feature "OK,Google" and Audio History.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits
Wednesday, July 2, 2014, 13:57:28 GMT by Glenn Gabe
Panda is a confusing topic for many webmasters. This post covers new learnings from Panda 4.0 and provides three analogies that can help ailing webmasters better diagnose Panda attacks.
author: Glenn Gabe
publisher: Search Engine Watch Blog

Learn How to Recognize CPC Creep and What You Can Do About It
Wednesday, July 2, 2014, 12:57:06 GMT by John Lee
There are many things that can cause CPC to creep up. Once you understand whether you have a CPC creep issue, you can reverse the trend with some of these strategic changes.
author: John Lee
publisher: Search Engine Watch Blog

Content Creators Ranking Checklist: How Quality Scores Influence
Wednesday, July 2, 2014, 11:56:44 GMT by Lisa Buyer
Even though Google has done away with author images, content creators should pay attention to authorship, as media companies are placing more focus on actual content creators versus an entity.
author: Lisa Buyer
publisher: Search Engine Watch Blog

Google to Close Orkut Social Netwok
Tuesday, July 1, 2014, 20:56:26 GMT by Dan Worth
Google is closing the doors on its social media service, Orkut, to focus on more profitable areas of its business.
author: Dan Worth
publisher: Search Engine Watch Blog

PR Newswire Press Release Guidelines Target Search Engine Spam
Tuesday, July 1, 2014, 17:35:14 GMT by Greg Jarboe
Press releases and other content submitted for distribution via PR Newswire's wire distribution network will be evaluated under new guidelines to help ensure quality, and prevent manipulation of search.
author: Greg Jarboe
publisher: Search Engine Watch Blog

Bing Adds New Twitter-Based Search Features
Tuesday, July 1, 2014, 17:05:03 GMT by Jennifer Slegg
Bing has introduced several new Twitter-focused search features, including the ability to search by hashtag and by a user's Twitter handle and the inclusion of tweeted content in the search results.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Google Expands Mobile App Indexing in Search Results
Tuesday, July 1, 2014, 15:49:35 GMT by Jessica Lee
Google is now indexing more mobile app content in its search results for those who have apps installed on their mobile devices. The company will also support app indexing for all Android app creators.
author: Jessica Lee
publisher: Search Engine Watch Blog

Keeping Your Head Above Water in the Google Lagoon
Tuesday, July 1, 2014, 13:58:56 GMT by Doc Sheldon
Keeping up with Google's changes can be almost a full-time job. Here are some tips and tricks for keeping abreast of the latest changes in the search engine's methods.
author: Doc Sheldon
publisher: Search Engine Watch Blog

The Biggest Mistake PPC Advertisers Make
Tuesday, July 1, 2014, 11:58:12 GMT by Melissa Mackey
Even in this day and age, PPC advertisers often make the huge mistake of neglecting to focus on conversions. Here are some of the most common conversion errors made in the PPC advertising world today.
author: Melissa Mackey
publisher: Search Engine Watch Blog

EU Commissioner Hints at YouTube Probe After Google Investigation
Monday, June 30, 2014, 20:27:39 GMT by Dave Neal
Europe's competition commissioner said he could investigate Google's YouTube if he saw any attempt by the company to abuse its dominant position in online video searching.
author: Dave Neal
publisher: Search Engine Watch Blog

How Bing Chooses Your Webpage Titles
Monday, June 30, 2014, 19:57:27 GMT by Jennifer Slegg
A new blog post from Bing explains how they choose the titles for webpages, and why they might replace the one you've selected with something entirely different.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

The 10 Best Ways to Generate Traffic Without Google
Monday, June 30, 2014, 14:00:20 GMT by Chuck Price
Rather than worry about losing or never having Google organic search traffic, plan for it. You can't rely on a single traffic source for business. You need multiple streams of traffic as insurance against the inevitable search algorithm changes.
author: Chuck Price
publisher: Search Engine Watch Blog

5 Boring Companies With a Fascinating Social Strategy
Monday, June 30, 2014, 12:54:57 GMT by Uri Bar-Joseph
Some "boring" companies have proved that even the boring can become fascinating when smart people are at the helm. Here are five examples of how unsexy companies take full advantage of social media with great social strategy.
author: Uri Bar-Joseph
publisher: Search Engine Watch Blog

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