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Publisher: Search Engine Watch Blog


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Future of Content Marketing: Business & Scaling Beyond the Noise
Tuesday, February 11, 2014, 14:58:53 GMT by Andy Betts
Smart businesses build strong content cultures. To scale quality and relevant content your culture needs to become the key driver of a model that is audience-centric, objectively driven, process orientated, and built to measure.
author: Andy Betts
publisher: Search Engine Watch Blog

How to Generate Awareness Using PPC
Tuesday, February 11, 2014, 13:53:30 GMT by Melissa Mackey
The next time you're ready to launch a new product or service, be sure to include awareness campaigns in your marketing mix. Here's what you'll need to do to create search volume where none exists with the help of PPC advertising.
author: Melissa Mackey
publisher: Search Engine Watch Blog

The Evolution of Artificial Intelligence in Search: An SEO Opportunity
Tuesday, February 11, 2014, 12:53:08 GMT by Doc Sheldon
It's hard to know if artificial intelligence, in its most constraining definition, is actually possible. But as long as the baby steps keep coming, taking advantage of the opportunity will allow you to provide better SEO results for your clients.
author: Doc Sheldon
publisher: Search Engine Watch Blog

Top Content Sources, Topics & Profiles Among Marketers at Mid-Size Companies [Study]
Monday, February 10, 2014, 19:16:45 GMT by Jessica Lee
New findings by social insights company Leadtail and DNN Corp. give a glimpse into the sought-after content within the marketing industry, plus much more in its "Social Insights Report: How Top Marketers at Mid-Size Agencies Engage on Twitter.
author: Jessica Lee
publisher: Search Engine Watch Blog

Google Unnatural Links Manual Penalty: A Recovery Guide
Monday, February 10, 2014, 14:50:08 GMT by Chuck Price
Desperately seeking recovery from a Google penalty for unnatural links? This step-by-step guide will explain all the necessary things you must do as you begin the difficult and lengthy process of regaining lost organic search traffic and rankings.
author: Chuck Price
publisher: Search Engine Watch Blog

5 Brilliant Ways to Use #Hashtags in Social Media Marketing
Monday, February 10, 2014, 12:44:22 GMT by Uri Bar-Joseph
Hashtags are more than just a way to categorize posts or add a narrative to your updates. Here are some innovative ways you can use hashtags as a mean to drive conversation, harness public support, and garner attention for your brands.
author: Uri Bar-Joseph
publisher: Search Engine Watch Blog

7 Ways to Attract Higher Quality Links With Better On-Page Content
Sunday, February 9, 2014, 17:22:18 GMT by Julie Joyce
With the nonstop information being published online, people have to pick and choose what they read, share, and link to. Here's how to make sure your content is link-worthy, your site is easily searchable, and you send all the right signals to users.
author: Julie Joyce
publisher: Search Engine Watch Blog

Google Warns Local Businesses: You Have 3 Weeks to Save Your Places Listing
Friday, February 7, 2014, 20:58:07 GMT by Jennifer Slegg
Google is alerting some local businesses that they must update and save their Google Place listings, or lose it. Meanwhile, Google has made a change designed to make it easier for new business owners to set up their Google+ Local listing.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Google Gay Rights Doodle Kicks Off 2014 Sochi Winter Olympic Games
Friday, February 7, 2014, 19:22:34 GMT by Danny Goodwin
Google's home page today celebrates the start of the 2014 Winter Olympics and also protests Russia's stance on gay rights in the form of a Doodle. Abandoning its usual primary colors, Google's logo adopts rainbow colors symbolic of gay pride.
author: Danny Goodwin
publisher: Search Engine Watch Blog

How E-Comm Retailers Can Rock it With Inventory Campaigns
Friday, February 7, 2014, 14:45:52 GMT by Jennifer Johnstone
Do you have trouble managing an ever-changing product inventory through paid search? Meet inventory-aware campaigns. This post walks you through how to use your existing data feed to power these granular, dynamic campaigns in DoubleClick Search.
author: Jennifer Johnstone
publisher: Search Engine Watch Blog

How Vine Has Changed the Video Landscape in Just 12 Months
Friday, February 7, 2014, 13:55:35 GMT by Greg Jarboe
Thousands of brands have joined Vine. Many prospered, but many misfired, failing to seize upon its full potential. We examine what Vine's growth means to digital marketers, plus offer three predictions on what we can expect this year from Vine.
author: Greg Jarboe
publisher: Search Engine Watch Blog

Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today
Friday, February 7, 2014, 12:55:11 GMT by Dan Morris
Facebook Custom Audiences provides a way to engage customers, leads, and website visitors across devices, based on dozens of parameters, including search history and their stage in the buying cycle. Here's how to start reaching more customers.
author: Dan Morris
publisher: Search Engine Watch Blog

Doodle 4 Google 2014 Contest has Begun
Thursday, February 6, 2014, 21:24:39 GMT by Kayla Minguez
The student who wins this year's Doodle 4 Google contest will get his or her logo published on Google's homepage for a day. The winner will also receive a $30,000 college scholarship and a $50,000 technology grant for his or her school.
author: Kayla Minguez
publisher: Search Engine Watch Blog

Susan Wojcicki Replaces Salar Kamangar as Head of YouTube
Thursday, February 6, 2014, 19:54:05 GMT by Greg Jarboe
Wojcicki pushed hard for Google's acquisition of YouTube in 2006, when it seemed like a big risk. Sridhar Ramaswamy, who joined Google in 2003 and became a senior vice president of advertising and commerce last year, will now run the ad business.
author: Greg Jarboe
publisher: Search Engine Watch Blog

Google Starts Penalizing Sites for Rich Snippet Spam
Thursday, February 6, 2014, 18:48:43 GMT by Jennifer Slegg
Google is going after websites that misuse structured data markup. The new penalty affects websites that violate Google's rich snippets guidelines, such as including authorship on home pages and reviews on pages where there are no reviews.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Future of Search & Content Marketing: Expand Your Mindset
Thursday, February 6, 2014, 17:48:20 GMT by Jessica Lee
As niche search engines gain popularity, and as devices of choice like mobile and even Google Glass increase in usage, the ways we create and market content are expanding. More on this topic from Covario's INFLECTIONPoint 2014 event.
author: Jessica Lee
publisher: Search Engine Watch Blog

Bing to Showcase Winter Olympics Data in Search Results
Thursday, February 6, 2014, 16:47:58 GMT by Thom Craver
The XXII Olympic Winter Games officially open on Friday and Bing is getting ready to celebrate in a big way. If you're one of those who needs all the results and information on the athletes, Bing has all your Olympic information just a click away.
author: Thom Craver
publisher: Search Engine Watch Blog

6 Usability Mistakes That Kill Conversions
Thursday, February 6, 2014, 14:57:19 GMT by Lisa Barone
Bad usability kills otherwise pleasant website experiences and makes customers angry. Angry customers don't buy things. Eliminate these six common usability roadblocks to improve your customers' experience and your bottom line.
author: Lisa Barone
publisher: Search Engine Watch Blog

7 Ways to Get More Links From Every Piece of Content You Produce
Thursday, February 6, 2014, 13:56:56 GMT by Chris Dyson
Some amazing pieces of content have been created over the years that failed to gain links. Don't let this happen to you. Here's how to effectively plan your promotion strategy, put the content in front of the right audience, and increase reach.
author: Chris Dyson
publisher: Search Engine Watch Blog

4 Tactics to Drive Incremental Local SEO Performance
Thursday, February 6, 2014, 12:51:34 GMT by Jon Schepke
After you've covered all the local SEO basics, explore these additional opportunities to enhance the program and further improve results: Google+ verification, optimization, and promotion; Yelp optimization; and video production and optimization.
author: Jon Schepke
publisher: Search Engine Watch Blog

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