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Publisher: Search Engine Watch Blog


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The Great Disavow Debate
Thursday, January 8, 2015, 15:48:41 GMT by Marcela De Vivo
The SEO community is hotly debating the question of whether or not uploading a disavow file to Google can lift a Penguin penalty without removing links? What do you think?
author: Marcela De Vivo
publisher: Search Engine Watch Blog

Local and Mobile Converge in 2015
Thursday, January 8, 2015, 13:57:58 GMT by Jon Schepke
Succeeding with local search means succeeding with mobile marketing, as mobile success is synonymous with local.
author: Jon Schepke
publisher: Search Engine Watch Blog

Yahoo Achieves Its Highest Search Share Since 2009
Wednesday, January 7, 2015, 19:46:06 GMT by Mike O'Brien
While Yahoo's share of the U.S. search market was its highest in years, the opposite was true for Google. The change can be attributed to the Yahoo becoming Mozilla's default search engine.
author: Mike O'Brien
publisher: Search Engine Watch Blog

Why Mobile Web Still Matters in 2015
Wednesday, January 7, 2015, 17:40:18 GMT by SEW Staff
With significant Web traffic coming from mobile devices, companies can't afford to ignore the mobile Web, according to SimilarWeb.
author: SEW Staff
publisher: Search Engine Watch Blog

3 Easy PPC Wins to Start 2015 Off on the Right Foot
Wednesday, January 7, 2015, 15:49:36 GMT by Justin Freid
Here are three easy pay-per-click wins you can achieve and start the New Year off on the right foot.
author: Justin Freid
publisher: Search Engine Watch Blog

PR Lessons From Accrington Stanley and the Soccer Game That Never Was
Wednesday, January 7, 2015, 13:43:48 GMT by Ken McGaffin
What's needed to win coverage, and in turn boost SEO, is something that really stands out, that intrigues a journalist - and often what intrigues a journalist is not just the news, but the way a story is told.
author: Ken McGaffin
publisher: Search Engine Watch Blog

New Bing Policy Disallows Phone Numbers in Plain Text
Tuesday, January 6, 2015, 23:13:20 GMT by Mike O'Brien
Beginning in February - or June for existing customers - marketers advertising with the search engine can only display phone numbers in Call Extensions and Location Extensions.
author: Mike O'Brien
publisher: Search Engine Watch Blog

Content Marketing Without Marketing Is Just Content
Tuesday, January 6, 2015, 15:40:31 GMT by Jon Ball
Content marketing without the actual act of marketing is just creating content - it's simply contributing more noise to the Web. How can you use SEO techniques to market your content?
author: Jon Ball
publisher: Search Engine Watch Blog

5 Ways Small Businesses Can Build Their Brands in 2015
Tuesday, January 6, 2015, 13:54:49 GMT by Adam Stetzer
As we get a start in 2015, more businesses will learn to stop worrying about building links, and start worrying about building their brands in order to succeed in search marketing.
author: Adam Stetzer
publisher: Search Engine Watch Blog

GM Puts Local Search in the Driver's Seat With AtYourService
Monday, January 5, 2015, 22:49:11 GMT by Emily Alford
GM and OnStar have partnered with mobile coupon service RetailMeNot to provide drivers with turn-by-turn directions and coupons for thousands of major restaurants and retailers.
author: Emily Alford
publisher: Search Engine Watch Blog

Google's DMCA Notices Increase Exponentially Year to Year
Monday, January 5, 2015, 21:33:42 GMT by Mike O'Brien
In 2014, Google received more than 345 million Digital Millennium Copyright Act takedown notices regarding pirate links, a number 5 million percent higher than it was in 2008.
author: Mike O'Brien
publisher: Search Engine Watch Blog

"Bad Code" Update Brings Yahoo and Bing to Standstill
Monday, January 5, 2015, 19:27:56 GMT by Dave Neal
Bing searchers were greeted with error messages over the weekend following routine work.
author: Dave Neal
publisher: Search Engine Watch Blog

Fast SEO Competitive Analysis Part 3: Search Presence
Monday, January 5, 2015, 15:36:28 GMT by Ben Goodsell
This is the third and final part of a series on fast SEO competitive analysis. Part three brings it all together as we look at detailed competitive analysis.
author: Ben Goodsell
publisher: Search Engine Watch Blog

Move Over Mobile, 2015 Is the Year of the Consumer
Monday, January 5, 2015, 13:30:41 GMT by Kelly Wrather
Spend your time going back to the roots of the consumer you're targeting and let's make 2015 the year we put people first.
author: Kelly Wrather
publisher: Search Engine Watch Blog

Happy New Year From Google and Other Search Engines
Friday, January 2, 2015, 17:54:14 GMT by Yuyu Chen
Here are some New Year's Day logos and themes from the search engine industry.
author: Yuyu Chen
publisher: Search Engine Watch Blog

3 Advanced AdWords Features for a Smarter Keyword Bidding Strategy
Friday, January 2, 2015, 13:12:29 GMT by Jamie Smith
Here are three advanced Google AdWords features you can use to find the lowest cost per click with the highest conversions.
author: Jamie Smith
publisher: Search Engine Watch Blog

#1 Most Read Article of 2014: Escape Google With These 12 Search Engine Alternatives
Thursday, January 1, 2015, 15:24:23 GMT by Chuck Price
Google isn't the only game in town and isn't even the best alternative for many specific search tasks and needs. Here's how to escape Google's grip with Bing, Blekko, BuzzSumo, DuckDuckGo, SocialMention, Quantcast, Topsy, Wolfram|Alpha, and more.
author: Chuck Price
publisher: Search Engine Watch Blog

#2 Most Read Article of 2014: The 10 Best Shopping Engines
Thursday, January 1, 2015, 14:39:06 GMT by Mary Weinstein
A new study analyzes the best comparison shopping engines based on traffic, revenue, conversion rate, return on spend, average CPC, quality of merchant tools, and merchant response ratings to help guide marketing spend for online retailers.
author: Mary Weinstein
publisher: Search Engine Watch Blog

#3 Most Read Article of 2014: Index Your Content Faster With the Fetch as Google Tool
Wednesday, December 31, 2014, 14:30:10 GMT by Matt Morgan
Have new content that you'd like to be discovered and found in Google's search results more quickly? Within Google Webmaster Tools is the Fetch as Google tool, which gives users the opportunity to submit new URLs to Google's index.
author: Matt Morgan
publisher: Search Engine Watch Blog

#4 Most Read Article of 2014: 5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos & Website
Tuesday, December 30, 2014, 14:21:10 GMT by Brian Dean
YouTube is a very crowded place, so how do you get people to watch YOUR video instead of the millions of others? With video SEO. Here's how to leverage the signals YouTube uses to get more traffic to your videos - and ultimately to your site.
author: Brian Dean
publisher: Search Engine Watch Blog

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