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Publisher: Search Engine Watch Blog


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Is Google's Knowledge Vault Smarter Than Siri and Cortana?
Thursday, October 9, 2014, 17:05:55 GMT by Yuyu Chen
In a knowledge panel test conducted by digital marketing agency Stone Temple Consulting, Google Now is in the lead in terms of the volume of queries addressed, and is more accurate than Siri and Cortana.
author: Yuyu Chen
publisher: Search Engine Watch Blog

It Takes a Village - or at Least a Team - to Build Successful Websites and Apps
Thursday, October 9, 2014, 14:14:55 GMT by Rebecca Murtagh
Professionals with ample cross-discipline expertise are as rare as unicorns with wings. It is more efficient and cost-effective to put a team in place with the skill sets needed to execute the process, in the correct sequence, from the beginning.
author: Rebecca Murtagh
publisher: Search Engine Watch Blog

Deal With the Big Rocks First
Thursday, October 9, 2014, 12:09:13 GMT by Larry Marine
Before you spend time and money trying to optimize the small aspects of your website, deal with the big issues first.
author: Larry Marine
publisher: Search Engine Watch Blog

Google Adjusts Standards for Newsworthy Material
Wednesday, October 8, 2014, 17:02:40 GMT by Ashley Zeckman
Reddit, as well as additional nontraditional "news" sources, have been appearing in Google's "In the News" results.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Penguin Recovery: Should You Be Removing Links or Just Disavowing?
Wednesday, October 8, 2014, 14:11:42 GMT by Marie Haynes
If you've been hit by Penguin, do you need to remove all your unnatural links, or is it enough to use Google's disavow tool?
author: Marie Haynes
publisher: Search Engine Watch Blog

The Evolution of SERPs and User Behaviors
Wednesday, October 8, 2014, 12:05:59 GMT by Erin Everhart
User behavior is changing almost as quickly as Google updates its algorithm. What can we learn about users' behavior on a SERP that we can use in our marketing strategy?
author: Erin Everhart
publisher: Search Engine Watch Blog

Drop the Beat: Bing Adds Song Lyrics to Search Results
Tuesday, October 7, 2014, 18:45:07 GMT by Ashley Zeckman
Bing's new function allows instant access to the words to your favorite songs without needing to click around to find the right link.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

37 SEO Experts You Should Be Following on Twitter
Tuesday, October 7, 2014, 14:18:38 GMT by Bryan Eisenberg
Here's a collection of influential tweeters in the SEO world that you should follow in order to stay on top of the latest news, trends, tips, and tricks that will help you succeed in search marketing.
author: Bryan Eisenberg
publisher: Search Engine Watch Blog

The Private Blog Network Purge - Are You at Risk?
Tuesday, October 7, 2014, 14:03:32 GMT by Eric Enge
What are PBNs exactly, and do you need to worry about being hit by Google's PBN penalty?
author: Eric Enge
publisher: Search Engine Watch Blog

Drive Your Clicks In-Store With Local Inventory Ads
Tuesday, October 7, 2014, 12:02:50 GMT by Helena Clark
Local inventory ads, a new version of the product listing ads, will also display a store marker in addition to the price, title, and image.
author: Helena Clark
publisher: Search Engine Watch Blog

7-Point Relaunch SEO Checklist
Monday, October 6, 2014, 14:00:26 GMT by Josh McCoy
We may now know what to consider during the redesign phase and how to remedy issues, but we must follow these items to have a truly effective relaunch'at the time of pressing go.
author: Josh McCoy
publisher: Search Engine Watch Blog

4 Reasons Why Attribution Is So Hard
Monday, October 6, 2014, 12:09:48 GMT by Jason Tabeling
Attribution can be so hard to get "right" because of organizational alignment, tricky metrics, the mobile problem, and the legacy of digital marketing.
author: Jason Tabeling
publisher: Search Engine Watch Blog

Google Panda 4.1 Update Will Affect 3 to 5% of Queries
Friday, October 3, 2014, 19:48:08 GMT by Ashley Zeckman
The newest Google Panda update proves yet again that there is no replacement for quality content.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Fast SEO Competitive Analysis
Friday, October 3, 2014, 14:06:14 GMT by Ben Goodsell
Careful keyword research is a time-consuming, often overlooked, but yet foundational aspect of creating a fantastic SEO strategy.
author: Ben Goodsell
publisher: Search Engine Watch Blog

2 Mistakes That Cause Advertisers to Quit AdWords Just When They're on the Verge of a Breakthrough
Friday, October 3, 2014, 13:05:53 GMT by Howard Jacobson
AdWords isn't an appropriate advertising medium for every business, but the truth is that many advertisers give up on AdWords way too soon.
author: Howard Jacobson
publisher: Search Engine Watch Blog

Internet Marketing for 2020
Friday, October 3, 2014, 12:00:32 GMT by Dave Davies
A look at what the future might hold for search marketers, created with clues from Google's algorithms and patents.
author: Dave Davies
publisher: Search Engine Watch Blog

There's a Good Chance Google Is Rejecting Some of Your Products Right Now
Thursday, October 2, 2014, 14:13:20 GMT by Mary Weinstein
A simple guide for how to prevent your products from getting rejected on Google.
author: Mary Weinstein
publisher: Search Engine Watch Blog

The "Content-Driven" Sales Funnel
Thursday, October 2, 2014, 12:12:38 GMT by Brad Miller
Though the "integrated" approach to content marketing will mean that your content is discovered through many varied channels, including search, it's always best to take a keyword-centric approach to begin with.
author: Brad Miller
publisher: Search Engine Watch Blog

So Long, Farewell, Auf Wiedersehen Yahoo Directory
Wednesday, October 1, 2014, 17:16:19 GMT by Ashley Zeckman
Yahoo will be shutting down Yahoo Directory as well as Yahoo Education and Qwiki. The Directory will officially shutter on December 31, 2014.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

SEO Is No One-Trick Pony
Wednesday, October 1, 2014, 12:04:34 GMT by Mark Jackson
What exactly is SEO? It's certainly not any "one thing," but instead a combination of many factors that lead to a successful SEO strategy.
author: Mark Jackson
publisher: Search Engine Watch Blog

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