Publisher: Search Engine Watch Blog

Result 281 - 300 of about 1108

Say goodbye to Google: 14 alternative search engines
Thursday, February 25, 2016, 12:19:15 GMT by Christopher Ratcliff
Well it’s been a big week for search, I think we can all agree. If you’re a regular Google user ( 65% of you globally ) then you’ll have noticed some changes, both good and bad. I won’t debate the merits of these improvements, we’ve done that already here: Google kills Right Hand Side Ads and here: Google launches Accelerated Mobile Pages , but there’s a definite feeling of vexation that appears to be coming to a head.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Why companies create content â€" part two: to gauge public opinion
Wednesday, February 24, 2016, 14:11:01 GMT by Danny Chadburn
Following on from Part One of this series where the topic of influencing brand perception was discussed, this new instalment looks at how content can help you tap into the mindset of the people you’re trying to sell to. Part two: to gauge public opinion Pretty much any content related book, article or conference talk you come across will at some point mention the term ‘audience-focused content’. As a phrase and a concept,
author: Danny Chadburn
publisher: Search Engine Watch Blog

Stop thinking about long-tail keywords and start focusing on searcher intent
Wednesday, February 24, 2016, 11:25:00 GMT by Kevin Gamache
Over the years, the usefulness of certain types of keywords has been debated, analyzed, celebrated, and even disparaged. Long-tail keywords â€" those specific phrases of low-volume but perhaps higher-quality queries from searchers who are closer to taking action on procuring the product or service they seek â€" have certainly received a heck of a lot of recognition for their value to marketers. However,
author: Kevin Gamache
publisher: Search Engine Watch Blog

Google has launched Accelerated Mobile Pages
Tuesday, February 23, 2016, 16:33:07 GMT by Christopher Ratcliff
Welcome to a speedier mobile web. It’s been a massive week for the Google SERPs this week and it’s only Tuesday. As well as Google killing Right Hand Side Ads and shutting down its own comparison service , it seems that Google has also launched its Accelerated Mobile Pages project. Although we had been expecting it around next weekend, as Google stated it would be here “late February”,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Evolution of call tracking in a mobile first world
Tuesday, February 23, 2016, 15:02:35 GMT by Kevin Lee
* Sponsored content in collaboration with Marchex . Views expressed in this article are those of the guest author and do not necessarily reflect Search Engine Watch’s opinions. If you answer your phone or want your phone to ring as a result of your marketing, in particular search engine marketing, then you’ll want to read the following interview. I had the privilege of sitting down with Adarsh Nair, Senior Director, Search Product and Engineering at Marchex.
author: Kevin Lee
publisher: Search Engine Watch Blog

Google kills Right Hand Side Ads: what does this mean for marketers and users?
Tuesday, February 23, 2016, 12:16:33 GMT by Christopher Ratcliff
As we reported over the weekend, Google has removed all PPC ads from the right-hand side of the search engine results page with immediate global effect. There’s been a great deal of speculation on what this means for businesses, advertisers and users alike, with many postulating that the top-of-the-page paid search is going to become even more cutthroat (and expensive),
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Google to close its financial comparison service
Tuesday, February 23, 2016, 11:46:22 GMT by Graham Charlton
Google is to shut down Google Compare , its financial comparison service, from March 23. The service will be closed in both the UK and US. On the face of it, the news will have competitor comparison sites jumping for joy, as Google Compare constituted a major threat to their own business models. When Google introduced the service, there was plenty of concern from existing players in the market that it was a conflict of interest. This was understandable,
author: Graham Charlton
publisher: Search Engine Watch Blog

Six unusual steps for a successful Twitter lead generation campaign
Monday, February 22, 2016, 14:28:30 GMT by Larry Kim
Do you want more qualified leads? Twitter can generate qualified leads at a lower cost than most of the other major ad platforms. It’s true! But not if you follow Twitter’s instructions. Why? Because Twitter’s advice for creating lead generation cards is completely wrong. In this post, you’ll discover my unusual six-step strategy for using Twitter lead generation cards for ludicrously successful lead gen.
author: Larry Kim
publisher: Search Engine Watch Blog

What will Google’s Accelerated Mobile Pages (AMP) mean for marketers?
Monday, February 22, 2016, 11:27:23 GMT by Rebecca Sentance
Google’s Accelerated Mobile Pages (AMP) project is due to launch at the end of February, taking a huge stride towards Google’s stated goal of a “better, faster mobile internet.” But just what will AMP consist of, and what will it mean for the marketing industry? Last October, Google announced the introduction of its Accelerated Mobile Pages project, a new open-source initiative aiming to “dramatically improve the performance of the mobile web.
author: Rebecca Sentance
publisher: Search Engine Watch Blog

Google is removing all Right Hand Side Ads on SERPs worldwide
Sunday, February 21, 2016, 21:32:17 GMT by Christopher Ratcliff
As reported and confirmed by numerous sources, Google will no longer be showing AdWords ads on the right hand side of its search results pages. Beginning Friday 19 February, ads will now only show ads at the top and bottom of the SERP. Although it may increase the number of ads from three to four if the search query is “highly commercial.” Here today, but not tomorrow.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Which US sites lost the most amount of Google visibility in 2015?
Friday, February 19, 2016, 15:47:49 GMT by Christopher Ratcliff
Earlier this week, we looked at the US sites that made the biggest SEO gains in 2015, but now it’s time to find out who the losers were. Again, a huge thank you to Juan González from Sistrix who spent his time evaluating 200 US domains to give us this exclusive research. Here’s Juan’s insight for each of the bottom five: 1) Thefind.com Thefind also headlined our UK losers list . When we look at the rocky landscape of Thefind.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Kelvin Newman on the major search trends of 2016 [podcast]
Thursday, February 18, 2016, 16:44:26 GMT by Christopher Ratcliff
Today sees the release of the ClickZ Digital Marketing Podcast series, featuring some of the experts who contributed to our Digital Trends 2016 report . It features interviews with Tessa Wegert, Brian Clifton, Kelvin Newman and Parry Malm, looking at key trends for 2016. Here we’ll be taking a look (sorry, listen) to Kelvin Newman’s episode on search marketing. Kelvin is one of the best known figures in the world of search marketing in the UK,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Seven excellent tips for making the most of Gmail Ads
Thursday, February 18, 2016, 12:53:01 GMT by Larry Kim
Gmail Ads are one of the more intriguing opportunities Google has given advertisers to reach people where they spend a lot of their time online â€" in their inboxes. I’ve been obsessed with mastering them lately and today I’m going to reveal what I’ve learned. Please note, this article was originally published earlier this month on the WordStream blog . What Are Gmail Ads?
author: Larry Kim
publisher: Search Engine Watch Blog

AdWords: six simple techniques to save you money
Thursday, February 18, 2016, 12:22:50 GMT by Stephen Reynolds
We are all constantly trying to squeeze as much as we can from our AdWords budgets and we never seem to quite have enough. So we have compiled some advice that could save you money on a monthly basis! IP exclusions How many times would you say you look at your own ads? 10-20 times a month? Unwillingly you are increasing impressions, which can decrease your click-through rate and have a negative knock-on effect on your quality scores. Ultimately,
author: Stephen Reynolds
publisher: Search Engine Watch Blog

Which US sites gained the highest Google visibility in 2015?
Wednesday, February 17, 2016, 14:19:21 GMT by Christopher Ratcliff
We recently looked at the UK sites that made the biggest SEO gains in 2015, but now it’s time to cross the pond to see which US sites did the best last year. Juan González the SEO & Country Manager at Sistrix spent a considerable amount of time last week evaluating 200 domains, and has given us an exclusive look at the top 100. Please note, we haven’t included any adult-entertainment websites in this list â€" of which there were only three. Also,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Search engine bias: an analysis from the index
Wednesday, February 17, 2016, 11:18:12 GMT by Gerald Murphy
In a recent article right here on SEW, Christopher investigated the manipulation of UK political party autosuggest queries , but what exactly is search engine bias? Search engine bias is the unfair skewing of results and it sits within the intermediary mechanism of search systems (see diagram below) and biases can be split into three parts: 1) Non-neutral search engine technology Years ago studies focused exclusively on search software.
author: Gerald Murphy
publisher: Search Engine Watch Blog

How to optimize images for SEO
Tuesday, February 16, 2016, 14:55:35 GMT by Christopher Ratcliff
There are many ways to make your articles easier to read on the web â€" lots of paragraph breaks, short snappy sentences, headings, sub-headings, Gifs of Kanye West’s mood swings â€" but one of the key ways to make your content look attractive is by using lots of lovely images. And the best thing about images, is that they can be used to bring in organic traffic via search engine image results. But in order for this to happen,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

11 reasons why your Facebook ad measurement is messed up
Tuesday, February 16, 2016, 12:19:39 GMT by Chris Lake
A recurring theme I hear among paid social pros is the measurement discrepancy between Facebook and Google Analytics. People seem to have a really hard time matching up what’s happening with campaigns on Facebook and subsequent engagement, as measured by their analytics platform of choice (including â€" but not limited to â€" Google Analytics). Some people go as far as claiming that this is systematic click fraud perpetrated by Facebook.
author: Chris Lake
publisher: Search Engine Watch Blog

Eight of the most interesting SEM news stories of the week
Friday, February 12, 2016, 11:49:25 GMT by Christopher Ratcliff
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. It’s a bumper week full of search data, stats on mobile shopping use and a rollercoaster-ride of social channel improvements. Some good, some bad. Actually a rollercoaster is a terrible analogy, it’s all good on a rollercoaster.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Introducing Shift, our brand new London event, 24-25 May
Friday, February 12, 2016, 09:41:19 GMT by Christopher Ratcliff
All the experts, analysts and geeks here at Search Engine Watch and ClickZ are very proud to present Shift , a new two-day event taking place at 155 Broadgate, London on 24 â€" 25 May 2016. Shift is all about altering the minds and business models disrupted by digital, and recognising the imperative need to transform. At the event, 500+ senior business and digital marketing strategists from a huge array of global brands will meet to compare notes, source suppliers,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

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