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Publisher: Search Engine Watch Blog


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Is SEO Dead? NOOOOOOO!
Monday, August 4, 2014, 14:00:39 GMT by Kristine Schachinger
Enough! The authors and publishers of "SEO is dead" articles must stop trying to pass off mythical and erroneous statements as facts and stop talking negatively about the industry with only a surface knowledge of what it takes to succeed at SEO now.
author: Kristine Schachinger
publisher: Search Engine Watch Blog

What Makes Content Shareable & Why It Matters for SEO
Monday, August 4, 2014, 12:51:28 GMT by Jayson DeMers
Not all content marketing practices yield equal results. In today's landscape of SEO and social media, shareability is one of the most important qualities for a content marketing campaign. So what makes content shareable and why does it matter?
author: Jayson DeMers
publisher: Search Engine Watch Blog

Want to Measure Social ROI? Start with These 5 Cross-Channel Metrics
Monday, August 4, 2014, 11:56:14 GMT by Uri Bar-Joseph
One reason for the difficulty of measuring social ROI is that data from the networks is hard to get and connect to a consistent measurement of result. Start with these five metrics to build a consistent baseline of reporting on activity and results.
author: Uri Bar-Joseph
publisher: Search Engine Watch Blog

30% of Traffic to Insurance Sites Came from Search in June
Friday, August 1, 2014, 17:30:28 GMT by Jessica Lee
Data coming from Millward Brown Digital shows leading insurance brands received 30 percent on average of website traffic from search in June. Other top performers in Q2 in the search results included GEICO and Progressive.
author: Jessica Lee
publisher: Search Engine Watch Blog

Twitter Buys Image Search Company Madbits
Friday, August 1, 2014, 16:22:10 GMT by Ashley Zeckman
Twitter hasn't traditionally been known for their image capabilities. However, that may be about to change as image search company Madbits earlier this week announced via their website that they were joining Twitter.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

How to Eventually Become a Millionaire Using Your SEO Knowledge
Friday, August 1, 2014, 13:54:26 GMT by Peter van der Graaf
There are many types of SEO services you can offer and running your own websites might even be more profitable. But what are the most lucrative ways to offer your SEO expertise? Here are a few potential career choices for SEO experts.
author: Peter van der Graaf
publisher: Search Engine Watch Blog

Fake Googlebot Activity up 61% [Report]
Friday, August 1, 2014, 11:59:23 GMT by Kristine Schachinger
One in every 24 visits is a fake Googlebot. Identifying bad bots can be tricky; some are very sophisticated, especially the ones mimicking Google. Here are some steps you can take to verify whether you're getting faked visits.
author: Kristine Schachinger
publisher: Search Engine Watch Blog

Danny Goodwin Leaves Search Engine Watch, Thank You & Goodbye
Friday, August 1, 2014, 10:51:40 GMT by Kristine Schachinger
Today marks Danny Goodwin's last day as my editor )and many others( at Search Engine Watch. So I want to take a moment and this brief article to thank Danny for being one of the best editors for which a writer could ask.
author: Kristine Schachinger
publisher: Search Engine Watch Blog

New Bing Site Safety Page Tells You Why Sites Aren't Safe to Visit
Thursday, July 31, 2014, 17:53:24 GMT by Jessica Lee
Bing has rolled out a new site safety page, a place where searchers can better understand why Bing is indicating that a site may be dangerous to visit, because of malicious JavaScript, drive-by attacks, malware network references, or something else.
author: Jessica Lee
publisher: Search Engine Watch Blog

Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data
Thursday, July 31, 2014, 17:04:28 GMT by Pierre Zarokian
Yelp Trends works like any search engine, except you can compare multiple search terms in the context of one city. Reviews are from 98 cities in 20 countries, so there is a wealth of information to play with, but how much of that data is viable?
author: Pierre Zarokian
publisher: Search Engine Watch Blog

Google Analytics Helps You Filter Spider and Bot Traffic
Thursday, July 31, 2014, 16:15:13 GMT by Thom Craver
Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots and other web spiders? Google Analytics will now help you discern just that with a new filter to help identify "real" traffic.
author: Thom Craver
publisher: Search Engine Watch Blog

Defining Local SEO KPIs & How to Measure Them for Maximum ROI
Thursday, July 31, 2014, 14:01:40 GMT by Bill Connard
With these seven local SEO key performance indicators, you can implement a simple three-step process to quickly track local search performance, measure the effectiveness of local SEO efforts, and analyze results to optimize future efforts.
author: Bill Connard
publisher: Search Engine Watch Blog

How to Create a Social Media Friendly Landing Page
Thursday, July 31, 2014, 11:59:05 GMT by Michelle Stinson-Ross
The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. Each social channel has its own culture and language. Your landing pages must match that, and present one simple call to action.
author: Michelle Stinson-Ross
publisher: Search Engine Watch Blog

Google Introduces Product Ratings on PLAs
Wednesday, July 30, 2014, 17:54:06 GMT by Jessica Lee
Google has announced that AdWords will begin featuring product ratings on Product Listing Ads )PLA( starting now and running through October for all advertisers who are eligible. After October, only advertisers who've opted in will continue.
author: Jessica Lee
publisher: Search Engine Watch Blog

Google Still Shows Max Mosley S&M Party Pictures, So He Sues Again
Wednesday, July 30, 2014, 16:33:47 GMT by Ashley Zeckman
The former Formula One president is suing Google because its search results still include images of him from an infamous sex orgy that included multiple prostitutes. Google says it has already removed "hundreds of URLs".
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Maybe We Should Break Up With Google
Wednesday, July 30, 2014, 14:02:23 GMT by Jennifer Van Iderstyne
Quit obsessing about top rankings. If your business relies too heavily on organic search traffic from Google, maybe it's time to alleviate that dependence. Chase healthier goals: being the most competitive, relevant, knowledgeable, and trustworthy.
author: Jennifer Van Iderstyne
publisher: Search Engine Watch Blog

3 Ways to Extend Your Products Into Social This Holiday
Wednesday, July 30, 2014, 12:03:44 GMT by Dave Schwartz
Social shopping sites represent a huge revenue opportunity for retailers this holiday season. Social offers lots of value in the form of branding. Start by focusing on your top products, and use search data to drive social merchandising decisions.
author: Dave Schwartz
publisher: Search Engine Watch Blog

5 Most Important Takeaways From the Link Building Survey 2014
Tuesday, July 29, 2014, 14:03:26 GMT by Jon Ball
A new survey shows that our industry continues to improve, and links continue to matter. Link building is getting harder, so implementing diverse tactics is extremely important. And link building works best with other online marketing activities.
author: Jon Ball
publisher: Search Engine Watch Blog

17 Keys to Success in Social PPC
Tuesday, July 29, 2014, 12:03:25 GMT by Melissa Mackey
While social PPC won't replace Google Adwords any time soon, it's become an effective source of incremental leads and sales for savvy businesses. Next time you launch and run a paid social campaign, use these 17 tips for success.
author: Melissa Mackey
publisher: Search Engine Watch Blog

Twitter Cards: A Quick Start Guide
Monday, July 28, 2014, 13:55:48 GMT by Chuck Price
Twitter cards are one social media marketing tool you can't afford to ignore. By going beyond basic tweets to include videos, pictures, and other information, your business can integarate a transactional message into the conversation.
author: Chuck Price
publisher: Search Engine Watch Blog

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