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Publisher: Search Engine Watch Blog


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Online PR: Should You Pitch or Ignore These 6 HARO Personas?
Wednesday, August 20, 2014, 13:58:47 GMT by Ken McGaffin
HARO can be a great way to get coverage and links for your website - but it can also be a huge waste time with no results if you approach it in the wrong way.
author: Ken McGaffin
publisher: Search Engine Watch Blog

How to Properly Analyze Ad Text Performance
Wednesday, August 20, 2014, 11:52:59 GMT by Justin Freid
When setting up a paid search campaign, proper structure is essential for success. By not looking at the data from a holistic point of view, you may end up in a situation where you are making decisions off of non-statistically significant data.
author: Justin Freid
publisher: Search Engine Watch Blog

Google Wages War on European Link Scheme Networks
Tuesday, August 19, 2014, 20:01:59 GMT by Jessica Lee
Google has taken action against two fraudulent link networks as reports surface of manual penalty notifications hitting inboxes in Europe.
author: Jessica Lee
publisher: Search Engine Watch Blog

Seth Godin's Squidoo Acquired by HubPages
Tuesday, August 19, 2014, 17:56:12 GMT by Ashley Zeckman
Some, but not all, Squidoo content will be rolled into content-sharing site HubPages by around October 1. What does this transition mean for users?
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Google AdWords Launches Website Call Conversions
Tuesday, August 19, 2014, 16:05:30 GMT by Lisa Lacy
AdWords will generate a forwarding number for each ad click that will measure calls made by consumers, enabling advertisers to attribute the call conversion and conversion value to each keyword.
author: Lisa Lacy
publisher: Search Engine Watch Blog

The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy
Tuesday, August 19, 2014, 13:59:42 GMT by Simon Penson
Taking a look at the cover designs of print magazines can help you improve your digital content marketing strategy by helping you to focus on personas and "editorial pillars.
author: Simon Penson
publisher: Search Engine Watch Blog

Sneak Peek at Google Stars: If Pinterest Met Google Drive
Tuesday, August 19, 2014, 12:59:19 GMT by Dan Cristo
One of Google's undercover projects, Google Stars, works like Pinterest, looks like Google Drive, and feels like it could replace the +1 button.
author: Dan Cristo
publisher: Search Engine Watch Blog

What Marketing Executives Say About Content Targeting
Tuesday, August 19, 2014, 11:53:55 GMT by Nathan Safran
A new study shows that most marketers believe they should be producing smaller amounts of more researched content - but are they following through with this strategy?
author: Nathan Safran
publisher: Search Engine Watch Blog

The Telegraph Mysteriously Removes "Right to Be Forgotten" Stories
Monday, August 18, 2014, 19:52:58 GMT by Ashley Zeckman
As part of its effort to combat the so-called "Right to Be Forgotten" rulings, reports say the Telegraph has written stories about the stories it removed.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Yahoo Recovers From Search Share Low in June
Monday, August 18, 2014, 17:01:54 GMT by Jessica Lee
Yahoo saw an incremental increase in its search share in July, according to comScore data, which brings it back from its lowest score ever. But it's still down more than a percentage point year-over-year,
author: Jessica Lee
publisher: Search Engine Watch Blog

Goodbye, Exact and Phrase Match Keywords. Now What?
Monday, August 18, 2014, 14:56:08 GMT by Larry Kim
While this change takes some control away from advertisers, there are other places to concentrate that can lead to bigger changes and have more impact on campaigns.
author: Larry Kim
publisher: Search Engine Watch Blog

Survey Says: Stop Making Assumptions About Your Content
Monday, August 18, 2014, 13:55:45 GMT by Kelly Wrather
Don't just assume why your content is or isn't working - to really understand what's working and what's not, marketers need to dig in, get their hands dirty, and ask the right questions.
author: Kelly Wrather
publisher: Search Engine Watch Blog

Link Building: The Art of Persuasion
Monday, August 18, 2014, 12:05:04 GMT by Jon Ball
The most important thing you can ever do when trying to build a link on a site is to be persuasive. What does that mean and how can you achieve it?
author: Jon Ball
publisher: Search Engine Watch Blog

Bing Ads "Top Movers" Report Gives the "Why" Behind Campaign Changes
Friday, August 15, 2014, 20:07:10 GMT by Jessica Lee
Bing Ads released a new feature that provides more insight into ad performance, showing up to 10 campaigns or ad groups with the most significant performance change.
author: Jessica Lee
publisher: Search Engine Watch Blog

Google AdWords to Universally Apply Close Variant Keyword Matching
Friday, August 15, 2014, 16:57:17 GMT by Lisa Lacy
The change will apply to all exact and phrase match keywords and will help increase the likelihood users get the ads they expect to see.
author: Lisa Lacy
publisher: Search Engine Watch Blog

3 Ways to Dig Deeper for Bigger Paid Search Success
Friday, August 15, 2014, 15:52:40 GMT by Jason Tabeling
The little things, like match types, ad groups, and geo-targeting, can make all the difference in your search marketing tactics. Here are some examples that show why it makes sense to dig into the details.
author: Jason Tabeling
publisher: Search Engine Watch Blog

Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]
Friday, August 15, 2014, 15:33:33 GMT by Michael Bonfils
A look at a ClickZ Live San Francisco session that explored how businesses can optimize search and digital marketing with multi-channel attribution modeling.
author: Michael Bonfils
publisher: Search Engine Watch Blog

3 Reasons Why the Little Things Matter
Friday, August 15, 2014, 14:11:29 GMT by Jason Tabeling
The little things, like match types, ad groups, and geo-targeting, can make all the difference in your search marketing tactics. Here are some examples that show why it makes sense to dig into the details.
author: Jason Tabeling
publisher: Search Engine Watch Blog

Reaching the College Market With PPC
Friday, August 15, 2014, 13:01:23 GMT by Lisa Raehsler
With the start of a new school year fast-approaching, it's time for businesses to tap into the lucrative college market with PPC search marketing tactics.
author: Lisa Raehsler
publisher: Search Engine Watch Blog

Mobile App Metrics: Attributed Install vs. Assisted Install
Friday, August 15, 2014, 12:12:05 GMT by Jennifer Wong
To stay ahead of the curve, mobile app marketers need to be looking beyond top-level metrics. One of these top-level metrics is the install.
author: Jennifer Wong
publisher: Search Engine Watch Blog

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