Publisher: Search Engine Watch Blog

Result 281 - 300 of about 1253

Which Google Brands Will Benefit From Alphabet?
Friday, August 14, 2015, 20:19:23 GMT by Mike O'Brien
Industry experts see Google's search and ad business remaining relatively unchanged. However, the areas that fall under Alphabet could see a positive impact from the increased attention.
author: Mike O'Brien
publisher: Search Engine Watch Blog

Bidding Farewell to Basic Bidding
Friday, August 14, 2015, 12:21:34 GMT by Jennifer Johnstone
As keyword bidding ends, marketers should familiarize themselves with the bid stacks Google is testing, such as those for age, gender, location, device and household income.
author: Jennifer Johnstone
publisher: Search Engine Watch Blog

Learn How to Spend Your Marketing Budget Wisely Using SEO
Friday, August 14, 2015, 11:36:18 GMT by Matt Morgan
Because search rankings generate more website traffic, which naturally leads to greater conversion rates, SEO should complement traditional print, radio and TV ads.
author: Matt Morgan
publisher: Search Engine Watch Blog

How Shoes.com Became Visually Searchable
Thursday, August 13, 2015, 19:45:39 GMT by Mike O'Brien
When consumers take pictures of any pair of shoes, whether in-person or on a billboard, Shoes.com's visual search partner Slyce scans the site and presents its closest pairs.
author: Mike O'Brien
publisher: Search Engine Watch Blog

Moz Ranks Ranking Factors
Thursday, August 13, 2015, 18:15:06 GMT by Mike O'Brien
Following SearchMetrics' study on the factors that improve Google rankings, Moz actually ranked the factors. The studies saw eye-to-eye on technical factors, but differed on social.
author: Mike O'Brien
publisher: Search Engine Watch Blog

Google Updates: Post-Alphabet, Post-Android Peegate, Post Quicker in Hangouts
Thursday, August 13, 2015, 18:15:06 GMT by Chris Merriman
Google's restructuring under Alphabet took the spotlight, though the company did do other things this week, such as updates to Android and the return of Map Maker.
author: Chris Merriman
publisher: Search Engine Watch Blog

3 Insane Trillion-Dollar Desktop vs. Mobile Marketing Fails
Thursday, August 13, 2015, 12:13:04 GMT by Larry Kim
According to Marchex research, businesses lose 4.8 million opportunities because of click-to-call mobile fails. Here are three tips to ensure you don't make the same mistakes.
author: Larry Kim
publisher: Search Engine Watch Blog

Yandex: Playing the Cards to Win
Thursday, August 13, 2015, 11:12:42 GMT by Michael Bonfils
Working on improving its advertising opportunities and product offerings, Yandex will be a necessity if Google is ultimately forced out of Russia.
author: Michael Bonfils
publisher: Search Engine Watch Blog

Bing to Improve Merchant Center
Wednesday, August 12, 2015, 20:37:28 GMT by Mike O'Brien
Upcoming enhancements to Bing Merchants Center, which creates the catalog feeds that power Shopping Campaigns and Product Ads, will allow for greater analytics.
author: Mike O'Brien
publisher: Search Engine Watch Blog

Will Google's Algorithm Give a Boost to the Dot Brand?
Wednesday, August 12, 2015, 12:44:38 GMT by Jennifer Wolfe
Google changes its algorithm based on current search behaviors so it makes sense that Dot Brands don't affect ranking - however, there's a strong possibility that could change in the future.
author: Jennifer Wolfe
publisher: Search Engine Watch Blog

How to Clean Up Unnatural Links from Freehost Microsite Spam
Wednesday, August 12, 2015, 11:39:16 GMT by Marie Haynes
Spam linking was once very common and still works well, though this columnist believes Google will crack down on these links during the next Penguin update.
author: Marie Haynes
publisher: Search Engine Watch Blog

What's Going to Happen to Google Advertisers?
Tuesday, August 11, 2015, 19:28:37 GMT by Mike O'Brien
Industry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for branding and product development.
author: Mike O'Brien
publisher: Search Engine Watch Blog

Minimizing Errors With the HREF Language Element
Tuesday, August 11, 2015, 13:16:23 GMT by Motoko Hunt
Motoko Hunt offers these tips for ensuring your HREF language elements are linked correctly in your global sites for maximum search optimization.
author: Motoko Hunt
publisher: Search Engine Watch Blog

The Perils of Negative SEO: What You Need to Know
Tuesday, August 11, 2015, 12:31:06 GMT by Marcela De Vivo
Negative SEO, such as spamming competitors, can be devastating to your site. As a result, monitoring your link profile is an essential part of keeping a website healthy.
author: Marcela De Vivo
publisher: Search Engine Watch Blog

Testing the International Googlebot, Simplified
Tuesday, August 11, 2015, 11:30:44 GMT by Ben Goodsell
Following an article on Google crawling from non-U.S. IP addresses, this columnist tests the Locale-Adaptive Testing Tool across 13 different languages and 18 different countries.
author: Ben Goodsell
publisher: Search Engine Watch Blog

Your Email Marketing May Impact Your Rankings
Monday, August 10, 2015, 12:22:40 GMT by Dave Davies
Google was just issued a patent based on tying its rankings with email spam. While that patent shows what could be, rather than what will be, it reminds us that Google is always watching.
author: Dave Davies
publisher: Search Engine Watch Blog

9 Year-Over-Year Data Points Every SEO Should Monitor
Monday, August 10, 2015, 11:22:18 GMT by Josh McCoy
Because there's so much seasonality in search, this columnist prefers long-term analytics when it comes to organic traffic based on location, demographic and device, as well as organic 404s.
author: Josh McCoy
publisher: Search Engine Watch Blog

Bing Launches Marketplace Trends Site to Help Targeting
Friday, August 7, 2015, 20:09:22 GMT by Mike O'Brien
Following customer feedback, Bing launched a new site to help its advertisers better target based on location and device, as well as different times of the day and year.
author: Mike O'Brien
publisher: Search Engine Watch Blog

Are You Optimistic About SEO?
Friday, August 7, 2015, 12:01:24 GMT by Bryan Eisenberg
Searchmetrics' recent report about Google's ranking factors falls in with this columnist's "5 R's" SEO summary, and demonstrates the growing focus on content over keywords.
author: Bryan Eisenberg
publisher: Search Engine Watch Blog

Google May Not Give a F*** About Twitter, But Experts Say It Should
Thursday, August 6, 2015, 20:25:46 GMT by Emily Alford
Twitter's falling share prices have, once again, sparked speculation that the time is right for Google to buy Twitter, but what benefits would the buyout really have?
author: Emily Alford
publisher: Search Engine Watch Blog

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