Publisher: Search Engine Watch Blog

Result 281 - 300 of about 1418

The Internet of Things: Enlightening Objects and "Dumb" Machines
Thursday, July 9, 2015, 13:13:11 GMT by Marcela De Vivo
I have no idea how to cook a turkey, but when my Wifi-enabled thermometer reaches the right temperature, it sends instructions to my Internet-connected oven to lower the heat.
author: Marcela De Vivo
publisher: Search Engine Watch Blog

Competitive Insights Tools for Paid Search in AdWords and Bing Ads
Thursday, July 9, 2015, 12:27:54 GMT by Lisa Raehsler
Google AdWords and Bing Ads tools like Auction Insights, Ad Preview Tool and Keyword Planner keep search marketers ahead of the curve with regard to their pay-per-click campaigns.
author: Lisa Raehsler
publisher: Search Engine Watch Blog

PPC Automation Methods for Retail Search Advertising
Thursday, July 9, 2015, 11:27:33 GMT by Tara Johnson
Used for things like reporting and recurring tasks, PPC automation helps retailers manage their channels, particularly those retailers with extensive catalogs.
author: Tara Johnson
publisher: Search Engine Watch Blog

Q&A with Bill Hunt: Secrets from a Search Marketing Veteran
Wednesday, July 8, 2015, 17:46:22 GMT by Sarah Ong
On the eve of his SES Atlanta keynote, Bill Hunt chats with us about how the industry has evolved over the past 20 years, sharing his expert advice on successful search marketing.
author: Sarah Ong
publisher: Search Engine Watch Blog

Bing Ads Improves Age and Gender Targeting
Wednesday, July 8, 2015, 17:16:11 GMT by Emily Alford
Bing ads has recently doubled its global coverage of demographic data from search and display behavior, allowing advertisers to better target consumers by age and gender.
author: Emily Alford
publisher: Search Engine Watch Blog

StubHub Saves Its Rankings While Opening Up Personalization Possibilities
Wednesday, July 8, 2015, 14:30:11 GMT by Emily Alford
Online ticket retailer StubHub recently faced the challenge of updating its sites to optimize for mobile without taking a hit to its SEO ranking. Here's how they pulled it off.
author: Emily Alford
publisher: Search Engine Watch Blog

Baidu Follows Google and Abandons Organic Search Query Data in HTTP
Wednesday, July 8, 2015, 13:44:54 GMT by Gordon Choi
Baidu has followed Google and Bing by abandoning the practice of including organic search query information in the http referrer.
author: Gordon Choi
publisher: Search Engine Watch Blog

SEO and Strategy Tips for Success with Augmented Reality
Wednesday, July 8, 2015, 13:09:43 GMT by Dave Lloyd
Augmented reality is moving from a novelty to an expected experience to enhance user engagement and to make informed decisions. Here are tips to boost your success.
author: Dave Lloyd
publisher: Search Engine Watch Blog

Is RLSA The Great Equalizer?
Wednesday, July 8, 2015, 12:24:27 GMT by Dave Schwartz
With Google allowing marketers to bring their own data to searches with remarketing lists, brands who excel in other areas are able to become contenders in the search space.
author: Dave Schwartz
publisher: Search Engine Watch Blog

How a Standard of Practice Can Make Your Search Agency Better
Wednesday, July 8, 2015, 10:53:54 GMT by Guillaume Bouchard
Having a standard of practice demonstrates quality and consistency, both for clients and employees. At the same time, too-stringent guidelines can stifle creativity and passion.
author: Guillaume Bouchard
publisher: Search Engine Watch Blog

Bing Redesigns Maps for Better User Experience
Tuesday, July 7, 2015, 19:33:37 GMT by Yuyu Chen
Based on user feedback, Bing has developed fresh updates for Maps.
author: Yuyu Chen
publisher: Search Engine Watch Blog

Using Third-Party Data for Smarter Digital Marketing Strategy
Tuesday, July 7, 2015, 12:26:08 GMT by John Gagnon
Besides the holidays, back-to-school shopping is when people spend the most money. For retailers, the first day of school, which varies by region, is one helpful bit of third-party data.
author: John Gagnon
publisher: Search Engine Watch Blog

Simple SEO Mistakes That Can Cause Damage
Tuesday, July 7, 2015, 11:05:41 GMT by Jennifer Van Iderstyne
Because search engine algorithms change so often, it's crucial for every SEO to monitor and analyze the evolution of those updates.
author: Jennifer Van Iderstyne
publisher: Search Engine Watch Blog

5 Misconceptions About Link Building That Are Ruining It for Everybody
Monday, July 6, 2015, 12:17:45 GMT by Jayson DeMers
author: Jayson DeMers
publisher: Search Engine Watch Blog

Becoming Linkable: What Would They Link To?
Monday, July 6, 2015, 11:47:35 GMT by Peter van der Graaf
When developing link building strategies it is very interesting to see what particular websites have already linked to in the past.
author: Peter van der Graaf
publisher: Search Engine Watch Blog

6 Things to Watch for When Starting AdWords for Video
Friday, July 3, 2015, 12:22:41 GMT by Pauline Jakober
If you're thinking about adding video to your PPC strategy, you're not alone! Here are some tips for easily adding video to your AdWords account.
author: Pauline Jakober
publisher: Search Engine Watch Blog

How SEOs can Benefit From the Crossover Between CX, UX and SEO
Friday, July 3, 2015, 11:02:14 GMT by Brittney Sheffield
No matter what your role as an SEO, you probably work with people focused on both the customer and the user experience. Here's a plan to divvy up those jobs.
author: Brittney Sheffield
publisher: Search Engine Watch Blog

Yahoo Powering Search Results with Google
Thursday, July 2, 2015, 17:05:51 GMT by Emily Alford
Since Yahoo loosened the restrictions of its partnership with Microsoft last April, the company seems to be testing out Google powered search results.
author: Emily Alford
publisher: Search Engine Watch Blog

Toyota Partners with Google Places for Local Targeting
Thursday, July 2, 2015, 13:49:38 GMT by Emily Alford
Toyota has paired up with Google Places to create a local search API that enables banner ads to suggest geo-targeted activities to consumers.
author: Emily Alford
publisher: Search Engine Watch Blog

SES Atlanta - The Southern Sweet Spot of Search Events
Wednesday, July 1, 2015, 19:53:12 GMT by Jewells Chambers
Join us at SES Atlanta, where we'll feature SEO and PPC talks by Newell Rubbermaid, Aflac, The Home Depot, The Atlanta Hawks, CNN, and more!
author: Jewells Chambers
publisher: Search Engine Watch Blog

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