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Publisher: Search Engine Watch Blog


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Google Updates Site Move Guidelines
Tuesday, June 10, 2014, 09:47:29 GMT by Jennifer Slegg
Google has updated their guidelinesto help webmasters deal with moving sites, including issues that might come up due to moving a site to responsive design, moving a site with no URL change, and moving a site with completely new URLs, and more.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

LinkedIn Revamps Search With New 'Galene' Architecture
Monday, June 9, 2014, 17:51:50 GMT by Ashley Zeckman
LinkedIn's 300 million users have gotten a much-needed search functionality upgrade. LinkedIn has traditionally taken a more reactive approach to search but is hoping to change that with Galene, their new search architecture.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Google Will Alert Searchers About 'Right to Be Forgotten' Link Removals
Monday, June 9, 2014, 16:46:28 GMT by Carly Page
Google plans to place an alert at the bottom of each page where it has removed links, after the European Court of Justice )ECJ( ruled last month that users can request that "inadequate, irrelevant or no longer relevant" links be taken down.
author: Carly Page
publisher: Search Engine Watch Blog

Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place
Monday, June 9, 2014, 15:46:06 GMT by Danny Goodwin
Eleven-year-old Audrey Zhang of New York is the winner of the seventh annual U.S. Doodle 4 Google competition. She directed a team of Doodlers as they created the first animated Doodle in the history of the children's logo design competition.
author: Danny Goodwin
publisher: Search Engine Watch Blog

Financial Services PPC Ads: Words That Work [Study]
Monday, June 9, 2014, 14:00:28 GMT by John Gagnon
Researchers at Bing Ads recently took a close look at word choices in financial services search ads to see if there were specific terms that got more clicks than others - and to see if this varied according to device. Here are those findings.
author: John Gagnon
publisher: Search Engine Watch Blog

Do-It-Yourself Promoted Pins Premiere on Pinterest
Monday, June 9, 2014, 12:55:06 GMT by Jessica Lee
Pinterest announced that it was testing do-it-yourself promoted pin on a small group of businesses, and looking to collect feedback from many U.S.-based businesses in that test. Improved analytics for business account is also being rolled out slowly.
author: Jessica Lee
publisher: Search Engine Watch Blog

Search Apps Stealing Mobile Search Ad Revenues from Google [Report]
Monday, June 9, 2014, 11:54:44 GMT by Jennifer Slegg
Google's dominance in paid search is taking a hit from the number of mobile apps that users are using on a daily basis, apps that often use alternative sources of revenue generation outside of Google ads. according to an eMarketer report.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Ten Timely Tips for Terrific Title Tags
Friday, June 6, 2014, 13:19:42 GMT by Grant Simmons
Much may have changed through the years in SEO, however the importance of the title tag can't be overstressed. Here's how to create title tags that state who you are, what you do, why anyone should bother to click, and why Google should care.
author: Grant Simmons
publisher: Search Engine Watch Blog

5 Development Tricks Self-Sufficient Marketers Should Master
Friday, June 6, 2014, 11:49:09 GMT by Brittney Sheffield
While there are some jobs better left to programmers, coders, and quality assurance specialists, there's room for us marketers to step up our game. Master these five skills to rely on developers a little less and get your work done a little quicker.
author: Brittney Sheffield
publisher: Search Engine Watch Blog

Google Warns Smartphone Searchers About Homepage Redirects
Thursday, June 5, 2014, 20:38:49 GMT by Jennifer Slegg
When Google believes a site will redirect a mobile visitor to a homepage, rather than the actual page shown in search results, Google will tell searchers that clicking the link "May open the site's homepage" with an option below it to "Try anyway.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Invisible Matt Cutts Explains Why It's Important to Have a Website
Thursday, June 5, 2014, 19:23:21 GMT by Jennifer Slegg
What is the most common SEO mistake, according to Google's Matt Cutts? Not having a website. "If you don't have a website, you're kind of invisible on the web, and you really don't want to be invisible on the web," he explains a new video.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Bing Rocks Out With New Dynamic Carousel on Music Video Searches
Thursday, June 5, 2014, 18:17:58 GMT by Ashley Zeckman
Bing has fine-tuned their music discovery functionality. Bing will display a "dynamic carousel" on searches for an artist, band, album, or song. You can then browse the artist's other music videos from within the carousel.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Matt Cutts on How Google Ranks Pages That Don't Get Many Links
Thursday, June 5, 2014, 17:17:36 GMT by Jennifer Slegg
How does Google determine that content is quality, when there aren't many links pointing to it? Or how is it determined that the content is spammy or thin, when there are a lot of links pointing to it? Google's Matt Cutts explains.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

New Kenshoo Technology Integrates Paid Search, Facebook Ad Targeting
Thursday, June 5, 2014, 16:17:14 GMT by Jessica Lee
Kenshoo has announced "Intent-Driven Audiences," which gives advertisers the ability to create custom audiences made up of people who have clicked search ads, and are then are targeted to receive ads across Facebook's ad inventory, including mobile.
author: Jessica Lee
publisher: Search Engine Watch Blog

A Strategic Approach for New SEO Clients
Thursday, June 5, 2014, 13:56:23 GMT by Peter van der Graaf
Starting a new SEO project, or want to check ongoing projects? Use the following approach, which includes a mix of specific keyword research, testing important assumptions, and growing traffic and rankings with link building and copywriting.
author: Peter van der Graaf
publisher: Search Engine Watch Blog

How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond
Thursday, June 5, 2014, 12:56:01 GMT by Michelle Stinson-Ross
You're going to have to use every bit of your community management savvy to crank up your Google+ following to 1,000 and beyond. If you don't yet have 1,000 followers on Google+, here's how to go back to basics and grow that fan base.
author: Michelle Stinson-Ross
publisher: Search Engine Watch Blog

5 Reasons Why Pitching International SEO is a Pain
Thursday, June 5, 2014, 11:55:38 GMT by David Cato
For global corporations, the move to international SEO is inevitable. Despite these challenges, companies can't afford to avoid international markets, regardless of the difficulty. Each of these difficulties can be overcome.
author: David Cato
publisher: Search Engine Watch Blog

Bing Ads Revamps Tablet, Mobile Targeting for Better AdWords Compatibility
Wednesday, June 4, 2014, 19:29:43 GMT by Jennifer Slegg
Device targeting on Bing Ads is getting a big overhaul. The goal is to bring Bing Ads in line with what Google AdWords, with the ability to target specific devices - desktop, tablet, and smartphone. The changes will rollout over the next year.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

New Wordstream Tool Lets You Audit PPC Landing Page for Free
Wednesday, June 4, 2014, 17:54:10 GMT by Jessica Lee
WordStream's free new tool lets marketers grade their landing pages against industry benchmarks and best practices with the "AdWords Landing Page Grader." Advertisers can use this data to improve landing pages and get more from their PPC investment.
author: Jessica Lee
publisher: Search Engine Watch Blog

More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding
Wednesday, June 4, 2014, 13:47:40 GMT by Glenn Gabe
Google's Panda 4.0 was a major algorithm update. There were many examples of websites recovering, as well as many examples of sites getting crushed. Here are some SEO findings based on an analysis of 41 websites impacted by Panda 4.0.
author: Glenn Gabe
publisher: Search Engine Watch Blog

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