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Publisher: Search Engine Watch Blog


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Apparel PPC: Zappos Dominates the Competition
Tuesday, July 22, 2014, 18:50:36 GMT by Ashley Zeckman
When it comes to paid search advertising in the apparel category, Zappos is king, according to a new report from AdGooroo, which examined U.S. Google AdWords data from Q2 2014 and also revealed the top 20 apparel keywords by spend.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

3 New Bing Ads Geotargeting Features Now Available
Tuesday, July 22, 2014, 17:50:14 GMT by Jessica Lee
Bing Ads has updated its geotargeting to give advertisers better map control and radius targeting. It also combines the ability to use radius targeting with location targeting. The updates are available in Bing Ads Editor and V9 API.
author: Jessica Lee
publisher: Search Engine Watch Blog

New App-Based Search Engine Startup Relcy Tries to Reset SEO
Tuesday, July 22, 2014, 16:44:51 GMT by Dan Cristo
The idea behind Relcy is to index and rank the content stored within apps on your phone, giving you the ability to search content across all your apps, which the major search engines, like Google, can't access. What could it mean for SEO?
author: Dan Cristo
publisher: Search Engine Watch Blog

Managing Your Robots.txt File Effectively
Tuesday, July 22, 2014, 13:53:48 GMT by Josh McCoy
Robots.txt, when used correctly, can help you aid search engines with site crawling. But simple mistakes may stop search engines from crawling your site. Here's how to use robots.txt, and some tools you can use to check for mistakes.
author: Josh McCoy
publisher: Search Engine Watch Blog

4 Amazing Things You Simply Must Know About Sensational Headlines
Tuesday, July 22, 2014, 11:53:04 GMT by Nathan Safran
If readers are developing headline fatigue, but content creators continue to be chartered with driving traffic, where does that leave marketers when it comes to how to approach headlines? Here are some key takeaways from a study of headlines.
author: Nathan Safran
publisher: Search Engine Watch Blog

Google Love Grows, Bing Satisfaction Drops Among U.S. Customers [Survey]
Tuesday, July 22, 2014, 09:47:19 GMT by Danny Goodwin
Love it or hate it, Google is loved by customers. Bing? No so much? And Yahoo, the love is pretty much gone. That's according to 70,000 users who were surveyed as part of the 2014 American Customer Satisfaction Index )ACSI(E-Business Report.
author: Danny Goodwin
publisher: Search Engine Watch Blog

Blogger Fined for Top-Ranked Restaurant Review
Monday, July 21, 2014, 19:37:14 GMT by Ashley Zeckman
French blogger Caroline Doudet was forced to amend her post title and pay damages after a negative restaurant review that was appearing too prominently in Google search was found to be "unfairly hurting" the business.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Marin Adds Google Shopping Campaign Management
Monday, July 21, 2014, 16:46:13 GMT by Jessica Lee
Announcements coming from Marin in the past week showcase support for Google Shopping campaigns in its advertising platform, and product inventory feed management through an integration of Productsup.
author: Jessica Lee
publisher: Search Engine Watch Blog

What is Link Building?
Monday, July 21, 2014, 14:10:15 GMT by Jon Ball
Link building can and should play a crucial role in any online marketing campaign. Link building isn't just the process of acquiring backlinks that point to your site: it's also a proven tactic that increases brand awareness and conversions.
author: Jon Ball
publisher: Search Engine Watch Blog

PR for SEO: Advanced Social Media Tips to Engage With Media Influencers
Monday, July 21, 2014, 13:09:52 GMT by Purna Virji
Want to build your brand authority and trust while helping your SEO efforts? Turn to public relations. With these Facebook, Twitter, and LinkedIn tips, you and your community manager can easily start building a slew of influential media contacts.
author: Purna Virji
publisher: Search Engine Watch Blog

The Evolution of Audience Targeting: 3 Opportunities for Marketers
Monday, July 21, 2014, 12:09:30 GMT by Kelly Wrather
More users generating more data means that targeting has the potential to become even more intelligent, but it does not come without its challenges. Here are three areas of opportunity in audience targeting that marketers should be investigating.
author: Kelly Wrather
publisher: Search Engine Watch Blog

Google Showing Far Less Video Snippets in Search Results
Friday, July 18, 2014, 18:46:19 GMT by Danny Goodwin
If you use rich snippets to markup your videos, you may want to double check that Google is still showing them. Reports indicate a huge reduction - with estimates as high as 44 percent - in the number of video snippets from Google's search results.
author: Danny Goodwin
publisher: Search Engine Watch Blog

Hidden From Google: New Website Reveals 'Forgotten' Search Results
Friday, July 18, 2014, 15:55:18 GMT by Ashley Zeckman
In the wake of recent European rulings on the "right to be forgotten", a new website has popped up. Called Hidden From Google, the goal of the website is provide a list of the censored search terms, censored links, and the source.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Remarketing Across Ad Exchanges With DoubleClick Search
Friday, July 18, 2014, 13:19:24 GMT by Jennifer Johnstone
DoubleClick Search's Display Remarketing from search ads feature lets you retarget users via display channels after they have shown interest by clicking on the paid search ad managed in your DS account. Here's a walk-through of the feature.
author: Jennifer Johnstone
publisher: Search Engine Watch Blog

Google Analytics Now Available for iOS
Thursday, July 17, 2014, 20:18:36 GMT by Ashley Zeckman
You can now download the official Google Analytics app for iPhone and iPod Touch. While the Android version of this app has been available for some time, this is the first release for iOS. The app has all the GA features you're used to seeing.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

3 Reports Offer Insights on State of Paid Search in Q2
Thursday, July 17, 2014, 19:18:14 GMT by Jessica Lee
Three reports from Adobe's Digital Marketing, Kenshoo, and The Search Agency highlight the state of paid search across the globe - including paid search spend, click-through rates,
author: Jessica Lee
publisher: Search Engine Watch Blog

Bing Launches Search Removal Request Form in Europe
Thursday, July 17, 2014, 18:32:58 GMT by Dave Neal
Microsoft's search engine Bing has finally responded to the recent European Court of Justice "right to be forgotten" ruling. Bing has created a form for people to use who want embarrassing things written about them to be removed from search results.
author: Dave Neal
publisher: Search Engine Watch Blog

Google+ Drops Controversial Real Name Policy After 3 Years
Thursday, July 17, 2014, 17:27:35 GMT by Ashley Zeckman
Google+ has revised its real names policy. According to Google the previous restrictions "helped create a community made up of real people, but it also excluded a number of people who wanted to be part of it without using their real names".
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Google Now Calculates Bitcoin Prices in Search Results
Thursday, July 17, 2014, 16:27:12 GMT by Dave Neal
How much is a Bitcoin worth today? Now Google can tell you. The search giant has added a Bitcoin calculation tool to its search results for certain queries such as "Price of BTC" or "Bitcoin price". Bing added a Bitcoin convertor in February.
author: Dave Neal
publisher: Search Engine Watch Blog

3 Ways to Help Prioritize Your SEO Efforts
Thursday, July 17, 2014, 13:51:17 GMT by Erin Everhart
On any given day, you're prioritizing keywords, tactics, outreach, clients, meetings, and even metrics. Prioritization can be a game changer. The most successful SEOs are the ones who've mastered it. Here's how you can, too.
author: Erin Everhart
publisher: Search Engine Watch Blog

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