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Publisher: Search Engine Watch Blog


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Conquering Content Marketing, Step 2: The Content )and Plot( Develops
Tuesday, February 4, 2014, 14:01:12 GMT by Dan Cristo
Great content begins with a great idea. But not all great ideas become reality. Also, your brand can't always control content creation. So what will happen if the content you create goes terribly wrong or you find yourself in some hot water? This.
author: Dan Cristo
publisher: Search Engine Watch Blog

Which 2014 Super Bowl Commercials Won the YouTube Ad Blitz?
Tuesday, February 4, 2014, 14:01:12 GMT by Greg Jarboe
Ads by Budweiser, Doritos, and Coca-Cola all scored last night, but which of the 55 commercials that aired during the Super Bowl will win the most votes in the post-game voting on the YouTube Ad Blitz? Here's a post-game look at ad trends.
author: Greg Jarboe
publisher: Search Engine Watch Blog

Mobile Cost Per Click Down for PPC in Retail, Business Services
Tuesday, January 28, 2014, 17:40:28 GMT by Jessica Lee
The Search Agency released its quarterly State of Paid Search Report for Q4 2013. Two sectors: business services and ecommerce show varying results in paid search; however, cost per click for mobile devices was down when compared to desktop.
author: Jessica Lee
publisher: Search Engine Watch Blog

8 Deciding Factors that Influence SEO Keyword Prioritization
Tuesday, January 28, 2014, 14:49:17 GMT by Ken Lyons
Not all keywords are created equal. Some drive more traffic, others have higher intent, and still others may be more profitable for your business. Here's to determine which terms deserve more of your time and which deserve less.
author: Ken Lyons
publisher: Search Engine Watch Blog

How to Make the Most of Google Analytics Acquisition Reports
Tuesday, January 28, 2014, 13:44:07 GMT by Anna Lewis
Understanding how users reach your website is fundamental to planning your marketing activity and increasing relevant traffic to your website. The place for all of this wonderful information is within the Acquisitions section in Google Analytics.
author: Anna Lewis
publisher: Search Engine Watch Blog

2014 AdWords Wishlist
Tuesday, January 28, 2014, 12:58:48 GMT by Alistair Dent
Enhanced campaigns, image extensions, third party reviews... Fantastic features that have improved performance for search marketers. But we always want more, don't we? What do we hope that 2014 will bring from Google to make us really happy?
author: Alistair Dent
publisher: Search Engine Watch Blog

Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms
Tuesday, January 28, 2014, 06:21:07 GMT by Jennifer Slegg
Says Cutts: "As far as doing special specific work to say 'you have this many followers on Twitter' or 'this many likes on Facebook', to the best of my knowledge we don't currently have any signals like that in our web search ranking algorithms.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Google Search Features Images, News or Shopping Results 34% of the Time [Study]
Monday, January 27, 2014, 19:46:50 GMT by Jessica Lee
SEO technology company Conductor has published research that looks at how many search results had a healthy number of "blue links," what percentage had universal search results, and how many ads were common for 1.5 million keywords.
author: Jessica Lee
publisher: Search Engine Watch Blog

How to Write Headlines Google Will Love & You and I Will Click, Read, and Share
Monday, January 27, 2014, 14:44:49 GMT by Salma Jafri
The best headlines are ones which marry SEO with emotion. They are the ones we want to click on but they are also the ones that convey the essence of the article and follow through on the promise of the headline. So how do you do this? Read on.
author: Salma Jafri
publisher: Search Engine Watch Blog

Understanding Seasonality in Search
Monday, January 27, 2014, 13:59:45 GMT by Josh McCoy
A good analytical organic search tactician should do their homework in year-over-year by month analysis and not simply in month-over month ongoing review. It is only over a long run of time )yearly( that we can assess for true success.
author: Josh McCoy
publisher: Search Engine Watch Blog

Can You Build Buzz Like Brands Advertising in the Super Bowl?
Monday, January 27, 2014, 12:54:20 GMT by Jason Tabeling
Brands have begun building momentum around their Super Bowl ad campaigns. So what are the keys to being successful in a pre-launch and throughout the Super Bowl, and what can all search advertisers learn from these brands? Three simple things.
author: Jason Tabeling
publisher: Search Engine Watch Blog

6 SEO Predictions for 2014
Sunday, January 26, 2014, 17:26:31 GMT by Eric Enge
Expect to start seeing the impact of Hummingbird in full force, significant additions in natural language search capability, the impact of Google+ grow, guest posting take more hits, and sites with no mobile implementation take some rankings hits.
author: Eric Enge
publisher: Search Engine Watch Blog

States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads
Friday, January 24, 2014, 21:24:40 GMT by Kayla Minguez
Cannabis dispensaries want to be able to advertise their products using the same online channels as every other business and website. However, they're finding few opportunities to do so and Google, Twitter and Facebook aren't budging.
author: Kayla Minguez
publisher: Search Engine Watch Blog

Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers
Friday, January 24, 2014, 19:13:49 GMT by Jessica Lee
Users on the go looking for a business's phone number in the search results expect to be able to access that number and call with a couple clicks. Is your brand leveraging the options for click to call in the search results like this top retailer?
author: Jessica Lee
publisher: Search Engine Watch Blog

7 Content Marketing Tips to Recover From Google Penguin
Friday, January 24, 2014, 15:02:08 GMT by Pratik Dholakiya
If you're still suffering from Google's Penguin update, it's important to realize that link removal isn't enough. It's time to focus on referral traffic, build up a following, and design SEO campaigns that are smart enough to weather any storm.
author: Pratik Dholakiya
publisher: Search Engine Watch Blog

Google Changes Smartphone User-Agent
Friday, January 24, 2014, 13:41:51 GMT by Ben Goodsell
Google is changing the user-agent they use when crawling content for smartphones. Ensuring mobile searchers find relevant and usable pages is an absolute must do. If you're not already, time to start creating special mobile reports in 2014.
author: Ben Goodsell
publisher: Search Engine Watch Blog

Google Webmaster Tools Updates Crawl Error Reports
Friday, January 24, 2014, 12:56:32 GMT by Jennifer Slegg
The new crawl error reports will make it easier for webmasters to track down crawl errors, why they are happening, and how to fix them without having to do a lot of back and forth checking with tools to determine what exactly was going on.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Google Search Results Add Details About Notable Websites
Thursday, January 23, 2014, 21:55:31 GMT by Jennifer Slegg
Using Knowledge Graph data, Google has made a change that gives searchers extra information about websites listed in the search results, such as when it was founded, who owns it, what type of site it is, and awards it has won.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Facebook News Feed Algorithm Change Reduces Visibility of Page Updates
Thursday, January 23, 2014, 21:05:12 GMT by Jennifer Slegg
Facebook is making some changes to how users see updates from individuals and pages in the news feed. This change will definitely hurt businesses running branded pages on Facebook that don't want to pay for Facebook advertising for visibility.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Facebook News Feed Algorithm Tweak Reduces Visibility of Page Updates
Thursday, January 23, 2014, 20:50:03 GMT by Jennifer Slegg
Facebook is making some changes to how users see updates from individuals and pages in the news feed. This change will definitely hurt businesses running branded pages on Facebook that don't want to pay for Facebook advertising for visibility.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

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