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Publisher: Search Engine Watch Blog


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Battle-Hardened Journalist Reveals What Makes Press Releases Stand Out
Wednesday, April 30, 2014, 13:04:16 GMT by Ken McGaffin
If you're looking for a content promotion and white hat link building technique that can be done at scale, you need to consider public relations. Geoff Hill, an award-winning journalist, explains the essentials of an outstanding press release.
author: Ken McGaffin
publisher: Search Engine Watch Blog

Dive Into Google AdWords New Mobile App Promotion Capabilities
Wednesday, April 30, 2014, 12:03:53 GMT by Justin Freid
Advertisers have been limited to utilizing a sitelink to promote their app. But new some new AdWords features will provide additional promotional capabilities that surpass a small sitelink. Here's a deeper look into what's coming soon.
author: Justin Freid
publisher: Search Engine Watch Blog

4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die
Wednesday, April 30, 2014, 05:36:26 GMT by Jennifer Slegg
Paying for Google AdWords will get you higher organic search rankings! All algorithmic changes are designed to force people to buy AdWords ads! Tools will solve every SEO problem you've ever had! Yeah, don't believe everything you hear or read.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Why Google Changes Your Titles in Search Results
Tuesday, April 29, 2014, 20:07:51 GMT by Jennifer Slegg
How does Google determine what they will use for the title of your page in search results? Is it influenced by schema? Is this influenced by certain headings )H1s or H2s(? Why won't Google just show your title tag? Google's Matt Cutts explains.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Google's Matt Cutts: Small Sites Can Beat Large Sites in Search Results
Tuesday, April 29, 2014, 18:02:04 GMT by Jennifer Slegg
If you run a smaller website, it can be frustrating to know your site has better content, but you aren't getting as much traffic as a well-known brand. So what can you do to improve your rankings and beat large sites in the search results?
author: Jennifer Slegg
publisher: Search Engine Watch Blog

360i Agency Says New Technology Reverse Engineers AdWords Quality Score
Tuesday, April 29, 2014, 17:01:41 GMT by Jessica Lee
Digital marketing agency 360i announced a new technology platform for pay-per-click advertisers that aims to reverse engineer the Google AdWords quality score and make recommendations on how to improve performance.
author: Jessica Lee
publisher: Search Engine Watch Blog

12 Critical Metrics to Help You Build a Data-Informed Content Strategy
Tuesday, April 29, 2014, 13:55:31 GMT by Simon Penson
There are nearly limitless ways to use data. So, how do you go about it? This post will walk you through search, social, and other valuable types of data, then how to pull it all together to use the best bits to inform you content strategy.
author: Simon Penson
publisher: Search Engine Watch Blog

Your SEO Competition Isn't Who You Think It Is
Tuesday, April 29, 2014, 12:50:08 GMT by Nathan Safran
Without knowing who your online competition really is, any competitive analysis will be misguided. You'll be looking at the wrong competitors. The solution: be thorough about discovering your true online competition before diving into SEO tactics.
author: Nathan Safran
publisher: Search Engine Watch Blog

Conquering Content Marketing, Step 5: Measurement
Tuesday, April 29, 2014, 12:04:51 GMT by Dan Cristo
You have to experiment to find out what works, and it starts with tracking. You can't just generate reports and call it a day. Go the extra step mile, and convert the data into learnings that can be applied to your next content campaign.
author: Dan Cristo
publisher: Search Engine Watch Blog

Pinterest Unveils Guided Search for Mobile Devices
Monday, April 28, 2014, 18:18:07 GMT by Jessica Lee
Pinterest announced a new way for people to discover the social platform's content through "guided search," which present various categories of things and places to explore based on the original query, in an effort to refine a person's search intent.
author: Jessica Lee
publisher: Search Engine Watch Blog

5 New SEO Mantras to Replace Old, Inefficient Thinking
Monday, April 28, 2014, 13:56:26 GMT by Purna Virji
In SEO, we're now tasked with building brands, growing communities, enchanting audiences, and flexing our creative and analytical muscles. We play integral roles in the growth of businesses. Our thinking should match these new responsibilities.
author: Purna Virji
publisher: Search Engine Watch Blog

Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them
Monday, April 28, 2014, 12:56:02 GMT by Kelly Wrather
Content marketing has established itself as the backbone to building and maintaining relationships with customers and potential customers, but there are still some misconceptions about that require dispelling. Avoid these common pitfalls.
author: Kelly Wrather
publisher: Search Engine Watch Blog

4 Reasons Nofollowing All Links is Absurd
Monday, April 28, 2014, 11:50:38 GMT by Jon Ball
Google is targeting links in spammy or low-quality guest blogs, and if you have these types of links you should absolutely nofollow them. But moving forward should we expect to change all links in a marketing campaign to nofollow? No. Here's why.
author: Jon Ball
publisher: Search Engine Watch Blog

Pages with Schema Markup Rank 4 Positions Higher in Search Results [Study]
Monday, April 28, 2014, 05:28:10 GMT by Jessica Lee
Less than 1 percent of websites have implemented Schema.org markup. However, pages with Schema.org integration rank better by an average of four positions compared to pages without Schema.org markup, according to recent findings by Searchmetrics.
author: Jessica Lee
publisher: Search Engine Watch Blog

Vic Gundotra Leaving Google, What's It Mean for Google+?
Friday, April 25, 2014, 18:00:40 GMT by Jennifer Slegg
Vic Gundotra, the driving force behind the Google+ platform, has announced he is leaving Google, which has many people pondering the future of Google+. Gundotra, who has been with Google for eight years, is leaving the company effective immediately.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Google AdWords Dynamic Search Ads: 10 Quick Tips to Get Started
Friday, April 25, 2014, 13:54:06 GMT by Jennifer Johnstone
Launching a Dynamic Search Ad )DSA( campaign through Google AdWords takes work and refinement, but over time, if created and optimized correctly, this campaign can become your very own gold mine. You can use these tips to get started.
author: Jennifer Johnstone
publisher: Search Engine Watch Blog

5 Steps to Quick Insights Using Google Analytics Solutions Gallery
Friday, April 25, 2014, 12:38:36 GMT by Jamie Smith
Use the Google Analytics Solutions Gallery to find custom dashboards created by experts to speed up the time to insights. You don't have to be an analytics guru to use these dashboards, but you can monetize the data and make better decisions faster.
author: Jamie Smith
publisher: Search Engine Watch Blog

Nuances of Spanish Language Search Marketing
Thursday, April 24, 2014, 19:42:07 GMT by Michael Bonfils
This post will help you understand the nuances of Spanish language search marketing and what you can do to help your campaigns over the hurdles that are often faced with so many countries, cultures, and dialects under a single language.
author: Michael Bonfils
publisher: Search Engine Watch Blog

5 Ways You Can Avoid FOMO When Developing a Website
Thursday, April 24, 2014, 13:59:55 GMT by Brittney Sheffield
Nothing can compare to launching a new website. There's a lot to get done and all the checklists in the world probably won't prevent you from missing out on a big opportunity. Never fear. By thinking ahead, you can avoid these five common scenarios.
author: Brittney Sheffield
publisher: Search Engine Watch Blog

A Knowledge Gap Analysis Will Tell You What Web Analytics Can't
Thursday, April 24, 2014, 12:59:32 GMT by Larry Marine
Too much emphasis is placed on web analytics to determine what changes to make to improve a website's conversion rates. Here's why conducting a knowledge gap analysis should be your first step to find ways to increase your conversions.
author: Larry Marine
publisher: Search Engine Watch Blog

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