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Publisher: Search Engine Watch Blog


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How to Turn Your Failed Tests into Winners!
Tuesday, March 26, 2013, 11:31:23 GMT by Noran El-Shinnawy
Change can by terrifying. But great testing results can sometimes be a result of a series of bad or "failed" tests. Embrace test failures as a necessary part of the process. Only then will you have the courage to try, try again, and succeed.
author: Noran El-Shinnawy
publisher: Search Engine Watch Blog

Say Goodbye to AdWords Average Position, Hello to Top of Page Rate
Tuesday, March 26, 2013, 09:55:45 GMT by Alistair Dent
Average position is the most misleading and least helpful metric in AdWords. Clients and stakeholders must understand ROI, not position, is the most important PPC metric. Here's why you should wean yourself and your clients off average position.
author: Alistair Dent
publisher: Search Engine Watch Blog

Google Chrome & Android Will 'Remain Separate for a Very Long Time'
Tuesday, March 26, 2013, 05:24:02 GMT by Shaun Nichols
An Android-Chrome merger seems unlikely now that Google Executive Chairman Eric Schmidt has publicly stated that there are no plans to combine the divisions, despite recent speculation that a merger was on the cards following personnel changes.
author: Shaun Nichols
publisher: Search Engine Watch Blog

Google Universal Analytics Now Open to Everyone
Monday, March 25, 2013, 20:35:45 GMT by Thom Craver
Google's Universal Analytics aims to help you understand how customers interact with your business across devices, give insights into mobile app performance, and improve your ROI by helping you understand which channels drive the best results.
author: Thom Craver
publisher: Search Engine Watch Blog

Google Kills Blocked Sites Search Feature
Monday, March 25, 2013, 18:24:57 GMT by Danny Goodwin
Remember Google's search feature that let you block websites? The one that launched in March 2011, expanded globally in September 2011, and then vanished and became useless by January 2012 and forgotten soon after? It's now officially discontinued.
author: Danny Goodwin
publisher: Search Engine Watch Blog

Meetup Groups Converge on #SESNY to Discuss Hottest Search & Social Topics
Monday, March 25, 2013, 16:19:08 GMT by Greg Jarboe
Eight Meetup groups of marketing professionals from the New York area will be attending SES New York for a collaborative networking get-together with attendees, speakers and exhibitors. Organizers share their thoughts on some top industry issues.
author: Greg Jarboe
publisher: Search Engine Watch Blog

Can We Please Stop Hyping Social as the Marketing Messiah?
Monday, March 25, 2013, 13:49:08 GMT by Nathan Safran
Without question, social has a place in the marketer's toolbox, both as a brand development and customer service listening platform. But social drives far less traffic than search. Let's reposition social where it belongs: as a place to socialize.
author: Nathan Safran
publisher: Search Engine Watch Blog

Pros & Cons of the Top Mobile App Tracking Methods
Monday, March 25, 2013, 11:58:25 GMT by Jennifer Wong
Ad tracking and attribution are key considerations for app marketers. Several tracking solutions are on the market, and each one employs very different approaches. Here are the pros and cons of the top mobile tracking methods.
author: Jennifer Wong
publisher: Search Engine Watch Blog

In Search for New Pope, Vatican Embraced Twitter, Facebook & Google
Monday, March 25, 2013, 09:47:36 GMT by Kerin Foster
Following the resignation of Pope Benedict XVI, the search for a new pope led to the Vatican electing Pope Francis. Has a new digital chapter also begun in the Catholic Church? We look back at how the story unfolded in searches, tweets, and Likes.
author: Kerin Foster
publisher: Search Engine Watch Blog

Multi-Platform Media Usage is Not a Zero Sum Game
Monday, March 25, 2013, 07:41:48 GMT by Eli Goodman
Without understanding the waterfall of engagement that occurs with incremental device usage, opportunities may be overlooked to not only reach and engage larger audiences, but also to reinforce the value of their primary media platforms.
author: Eli Goodman
publisher: Search Engine Watch Blog

The Marketer's Guide to Social Media at SES New York #SESNY
Sunday, March 24, 2013, 18:51:58 GMT by Jennifer Wong
Whether you're just starting to invest in social marketing for your business or are looking to take social to the next level with advanced strategies and tactics, SES New York will feature several sessions to help you reach your marketing goals.
author: Jennifer Wong
publisher: Search Engine Watch Blog

Google Penguin Tightens the Noose on Manipulative Link Profiles [Report]
Sunday, March 24, 2013, 16:46:09 GMT by Jayson DeMers
A new report says that Google's Penguin update is getting stricter. Initially, websites with about 80 percent manipulative links saw their rankings demoted. Now Google Penguin is hitting sites with link profiles composed of 65 percent of bad links.
author: Jayson DeMers
publisher: Search Engine Watch Blog

Marin Software Raises $105 Million in IPO
Friday, March 22, 2013, 18:14:06 GMT by Danny Goodwin
Marin Software went public today. The online advertising management platform's initial public offering )IPO( raised $105 million, as the company sold 7.5 million shares of stock at $14 per share - exceeding expectations of 7 million shares.
author: Danny Goodwin
publisher: Search Engine Watch Blog

Phone Numbers No Longer Allowed in Google AdWords Ad Text
Friday, March 22, 2013, 16:53:36 GMT by Danny Goodwin
If you want to include a phone number in your AdWords ad, you'll need to use the call extensions feature. Starting in April, Google will begin disapproving any ads that include telephone numbers in the ad text, according to a recent policy update.
author: Danny Goodwin
publisher: Search Engine Watch Blog

Responsive Site Redesign: 4 SEO Considerations
Friday, March 22, 2013, 13:42:50 GMT by Bonnie Stefanick
If you've decided to go responsive or you're considering a responsive site redesign, there are some issues you'll need to look out for from an SEO standpoint. Don't let above the fold issues, content, internal links, or mobile specifics trip you up.
author: Bonnie Stefanick
publisher: Search Engine Watch Blog

Yahoo Bing CPCs Up? Here's How to Combat Them
Friday, March 22, 2013, 11:52:07 GMT by Dave Ragals
If you've noticed CPCs going up in Yahoo Bing, you're not alone. Yahoo Bing made some subtle changes to its cascading bidding structure last year, putting it more in line with Google. Here's how marketers can keep costs in line and efficiency up.
author: Dave Ragals
publisher: Search Engine Watch Blog

Google Sells Enhanced Campaign Benefits ... But Are SMBs Buying?
Friday, March 22, 2013, 09:56:23 GMT by Michael Boland
Against a backdrop of mixed reactions to the new program, Google's Kesh Patel characterizes the AdWords enhanced campaigns as continued evolution into the multiscreen world that's a far cry from the one AdWords was first born into.
author: Michael Boland
publisher: Search Engine Watch Blog

YouTube Now Gets More Than 1 Billion Unique Visitors Every Month
Friday, March 22, 2013, 07:50:32 GMT by Greg Jarboe
YouTube's milestone is important to more than 1 million content creators from over 30 countries who are earning money from their YouTube videos, as well as more than a million advertisers. Also, YouTube search data is now available on Google Trends.
author: Greg Jarboe
publisher: Search Engine Watch Blog

Twitter Patents Itself
Thursday, March 21, 2013, 22:11:54 GMT by Dave Neal
Twitter has been recognized by the U.S. Patent and Trademark Office )USPTO( as an invention. The applicants are listed as Jack Dorsey and Christopher Isaac, alias Biz Stone, and the patent application now approved pretty much describes Twitter.
author: Dave Neal
publisher: Search Engine Watch Blog

Twitter Patent Itself
Thursday, March 21, 2013, 21:41:42 GMT by Dave Neal
Twitter has been recognized by the U.S. Patent and Trademark Office )USPTO( as an invention. The applicants are listed as Jack Dorsey and Christopher Isaac, alias Biz Stone, and the patent application now approved pretty much describes Twitter.
author: Dave Neal
publisher: Search Engine Watch Blog

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