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Publisher: Search Engine Watch Blog


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How Vine Has Changed the Video Landscape in Just 12 Months
Friday, February 7, 2014, 13:55:35 GMT by Greg Jarboe
Thousands of brands have joined Vine. Many prospered, but many misfired, failing to seize upon its full potential. We examine what Vine's growth means to digital marketers, plus offer three predictions on what we can expect this year from Vine.
author: Greg Jarboe
publisher: Search Engine Watch Blog

Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today
Friday, February 7, 2014, 12:55:11 GMT by Dan Morris
Facebook Custom Audiences provides a way to engage customers, leads, and website visitors across devices, based on dozens of parameters, including search history and their stage in the buying cycle. Here's how to start reaching more customers.
author: Dan Morris
publisher: Search Engine Watch Blog

Doodle 4 Google 2014 Contest has Begun
Thursday, February 6, 2014, 21:24:39 GMT by Kayla Minguez
The student who wins this year's Doodle 4 Google contest will get his or her logo published on Google's homepage for a day. The winner will also receive a $30,000 college scholarship and a $50,000 technology grant for his or her school.
author: Kayla Minguez
publisher: Search Engine Watch Blog

Susan Wojcicki Replaces Salar Kamangar as Head of YouTube
Thursday, February 6, 2014, 19:54:05 GMT by Greg Jarboe
Wojcicki pushed hard for Google's acquisition of YouTube in 2006, when it seemed like a big risk. Sridhar Ramaswamy, who joined Google in 2003 and became a senior vice president of advertising and commerce last year, will now run the ad business.
author: Greg Jarboe
publisher: Search Engine Watch Blog

Google Starts Penalizing Sites for Rich Snippet Spam
Thursday, February 6, 2014, 18:48:43 GMT by Jennifer Slegg
Google is going after websites that misuse structured data markup. The new penalty affects websites that violate Google's rich snippets guidelines, such as including authorship on home pages and reviews on pages where there are no reviews.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Future of Search & Content Marketing: Expand Your Mindset
Thursday, February 6, 2014, 17:48:20 GMT by Jessica Lee
As niche search engines gain popularity, and as devices of choice like mobile and even Google Glass increase in usage, the ways we create and market content are expanding. More on this topic from Covario's INFLECTIONPoint 2014 event.
author: Jessica Lee
publisher: Search Engine Watch Blog

Bing to Showcase Winter Olympics Data in Search Results
Thursday, February 6, 2014, 16:47:58 GMT by Thom Craver
The XXII Olympic Winter Games officially open on Friday and Bing is getting ready to celebrate in a big way. If you're one of those who needs all the results and information on the athletes, Bing has all your Olympic information just a click away.
author: Thom Craver
publisher: Search Engine Watch Blog

6 Usability Mistakes That Kill Conversions
Thursday, February 6, 2014, 14:57:19 GMT by Lisa Barone
Bad usability kills otherwise pleasant website experiences and makes customers angry. Angry customers don't buy things. Eliminate these six common usability roadblocks to improve your customers' experience and your bottom line.
author: Lisa Barone
publisher: Search Engine Watch Blog

7 Ways to Get More Links From Every Piece of Content You Produce
Thursday, February 6, 2014, 13:56:56 GMT by Chris Dyson
Some amazing pieces of content have been created over the years that failed to gain links. Don't let this happen to you. Here's how to effectively plan your promotion strategy, put the content in front of the right audience, and increase reach.
author: Chris Dyson
publisher: Search Engine Watch Blog

4 Tactics to Drive Incremental Local SEO Performance
Thursday, February 6, 2014, 12:51:34 GMT by Jon Schepke
After you've covered all the local SEO basics, explore these additional opportunities to enhance the program and further improve results: Google+ verification, optimization, and promotion; Yelp optimization; and video production and optimization.
author: Jon Schepke
publisher: Search Engine Watch Blog

Google Gives More Prominence to First Playable Music Video Search Result
Wednesday, February 5, 2014, 21:27:33 GMT by Danny Goodwin
Searching for a music video on Google? Maybe "Locked Out of Heaven" by Bruno Mars or "Get Lucky" by Daft Punk? Now Google highlights the first playable video in the search results to push searchers to YouTube or other sources to view that video.
author: Danny Goodwin
publisher: Search Engine Watch Blog

Google Pushing Users to YouTube on Music Video Searches
Wednesday, February 5, 2014, 20:42:16 GMT by Danny Goodwin
Searching for a music video on Google? Maybe "Locked Out of Heaven" by Bruno Mars or "Get Lucky" by Daft Punk? Now Google is using the space above its organic search results to push searchers to YouTube to view that video.
author: Danny Goodwin
publisher: Search Engine Watch Blog

Google Adds 1,000+ New Categories to Places Dashboard
Wednesday, February 5, 2014, 19:51:59 GMT by Jennifer Slegg
Google is making some new changes to Google's Places for Business in order to make it easier for users to find businesses in international countries. Google is adding more than 1,000 categories globally into the Places dashboard.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Google, Europe Near Antitrust Deal, Really This Time?
Wednesday, February 5, 2014, 19:06:41 GMT by Carly Page
With its latest offer, Google has effectively settled the three year probe and has dodged a potential $5 billion fine. While the European Commission has accepted the concessions, they must first be accepted by the complainants, including Microsoft.
author: Carly Page
publisher: Search Engine Watch Blog

Google Vows to Reduce Fake YouTube Views
Wednesday, February 5, 2014, 18:01:18 GMT by Carly Page
It's unclear how many "fraudulent" views YouTube videos have been racking up, but Google said that its incoming measures to monitor views should affect only a "miniscule fraction" of video clips on the website.
author: Carly Page
publisher: Search Engine Watch Blog

Facebook Tests Mobile Graph Search
Wednesday, February 5, 2014, 17:00:56 GMT by Jessica Lee
Facebook recently confirmed it's testing a mobile version of Graph Search. While some are criticizing Facebook for a lag in mobile adoption of a feature that's more than a year old, Facebook reminds us the functionality is not so simple.
author: Jessica Lee
publisher: Search Engine Watch Blog

How Can SEO Stimulate Export Sales?
Wednesday, February 5, 2014, 14:55:11 GMT by Ken McGaffin
Exporting is difficult and expensive, but SEO is a powerful and cost-effective tool with which to approach export markets. Here are three examples of how online and traditional industrial retail companies are using SEO to generate export sales.
author: Ken McGaffin
publisher: Search Engine Watch Blog

5 Social Media Profile Optimization Tips for Brands
Wednesday, February 5, 2014, 13:49:48 GMT by Travis Bernard
Optimizing a social media profile is easy and only takes a few minutes. Here are five recommendations on how to give your brand's profile a visibility boost, whether it's Facebook, Twitter, YouTube, Pinterest, Google+, or Instagram.
author: Travis Bernard
publisher: Search Engine Watch Blog

Social Advertising Revenues Forecast to Grow 31% in 2014
Wednesday, February 5, 2014, 12:49:25 GMT by Justin Freid
EMarketer has published the latest social ad revenue numbers for Facebook, Twitter, LinkedIn, and others, and offers projections for 2014 and 2015. The data shows social ad revenues grew 42.9 percent in 2013, up from 30 percent in 2012.
author: Justin Freid
publisher: Search Engine Watch Blog

Yahoo Wants Back in the Search Game
Tuesday, February 4, 2014, 19:58:25 GMT by Jennifer Slegg
Yahoo is rumored to be planning a return to search - both organic and paid. CEO Marissa Mayer has reportedly spearheaded two projects, code-named Fast Break and Curveball, aimed at getting the company out of its search deal with Microsoft.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

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