Publisher: Search Engine Watch Blog

Result 301 - 320 of about 1116

Does native advertising really work?
Thursday, January 14, 2016, 14:55:31 GMT by Christopher Ratcliff
I’ll lay out my stall straight away, I don’t particularly like native advertising. However, I’m seeing this as an exercise in trying to dispel my own confirmation bias.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Competition time: win tickets to Connect, our two day search event
Thursday, January 14, 2016, 11:34:17 GMT by Christopher Ratcliff
Search Engine Watch has launched a brand new search event, Connect, taking place on the beach during 4-5 February 2016 at the Ritz-Carlton Key Biscayne in Miami.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

What do you need to know about 'responsive content marketing'?
Wednesday, January 13, 2016, 15:52:08 GMT by Gerald Murphy
Content itself will soon be responsive . Text will actually change depending upon the device. Content will adjust automatically just as a responsive website would adjust to the device it is being displayed on.
author: Gerald Murphy
publisher: Search Engine Watch Blog

Why companies create content - Part one: to create and change perception
Wednesday, January 13, 2016, 12:20:49 GMT by Danny Chadburn
There's a lot written about how to plan, publish and promote content, but much less on the reasons for doing so in the first place.
author: Danny Chadburn
publisher: Search Engine Watch Blog

Google integrates Panda into the core ranking algorithm
Tuesday, January 12, 2016, 15:23:25 GMT by Chris Lake
Google has made Panda part of its core ranking algorithm, meaning that it will be paying more attention to site quality signals than ever before.
author: Chris Lake
publisher: Search Engine Watch Blog

US display ad spend will overtake search ad spend in 2016... wait, what?
Tuesday, January 12, 2016, 15:23:25 GMT by Christopher Ratcliff
In news that will possibly contradict what you assumed about display advertising, in 2016, digital display ad spending will surpass search ad spending in the US for the first time ever.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Should you be paying more attention to DuckDuckGo?
Tuesday, January 12, 2016, 13:02:35 GMT by Jason Tabeling
I took a look at some of our own client’s data points to see how this search engine was performing and provide my own point of view.
author: Jason Tabeling
publisher: Search Engine Watch Blog

International domain structures and SEO: what works best?
Monday, January 11, 2016, 14:14:21 GMT by Graham Charlton
Businesses with multiple sites across different countries have a number of decisions to make on how they structure their various sites. But what are the advantages and disadvantages of each approach? In this post we'll look at the different approaches using selected major corporations to show what type of domain structure strategy they use across their family of international sites.
author: Graham Charlton
publisher: Search Engine Watch Blog

Three off-the-beaten-path ideas that PPC pros should think about in 2016
Monday, January 11, 2016, 12:43:47 GMT by Pauline Jakober
Here I'll be showing you three areas you may not be thinking about, that ultimately impact your customer’s journey â€" even though they’re a little off the beaten path.
author: Pauline Jakober
publisher: Search Engine Watch Blog

Q&A: Avinash Kaushik - a Connect sneak preview
Friday, January 8, 2016, 13:08:16 GMT by Christopher Ratcliff
We are honoured to welcome Avinash to speak at our brand new search event Connect, taking place on the 4-5 February 2016 at the Ritz-Carlton Key Biscayne in Miami.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

The importance of relatability in social media marketing
Thursday, January 7, 2016, 14:20:07 GMT by Adam Stetzer
Do you own a small business? If so, you’ve likely been told by a marketer, a customer or even a relative that you need a presence on whatever social media site is flavor-of-the-month.
author: Adam Stetzer
publisher: Search Engine Watch Blog

The power of evergreen content for SEO
Thursday, January 7, 2016, 13:04:39 GMT by Graham Charlton
In this post I'll explain what evergreen content is, look at some examples and stats from Search Engine Watch, and demonstrate how the creation of evergreen content can reward the extra effort required.
author: Graham Charlton
publisher: Search Engine Watch Blog

What do you need to know about Voice Search?
Wednesday, January 6, 2016, 14:16:28 GMT by Christopher Ratcliff
In the last six years of owning a smartphone and all of its intrinsic technical bells and whistles, I have used its voice recognition software only once. This was a request to Siri to, “Open the pod bay doors HAL.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Twitter’s mooted 10,000 character tweet limit reflects its personality crisis
Wednesday, January 6, 2016, 12:10:43 GMT by Chris Lake
The short story is that Twitter is likely to roll out longer tweets by the end of Q1, that there will be a ‘read more’ button, and that none of this has been finalised so it might never happen... But it probably will.
author: Chris Lake
publisher: Search Engine Watch Blog

Why do brands pay lip service to social media?
Tuesday, January 5, 2016, 14:07:54 GMT by Chris Lake
I recently stumbled upon a study by Sprout Social, which explored how responsive brands are on social media channels. The short answer is that they’re not very responsive at all, with retailers among the worst offenders.
author: Chris Lake
publisher: Search Engine Watch Blog

Four simple paid search resolutions for 2016
Tuesday, January 5, 2016, 12:47:26 GMT by Diane Pease
With paid search, the New Year is a great time to reflect on things to improve with your campaigns. Here are four easy resolutions that you should not have trouble keeping.
author: Diane Pease
publisher: Search Engine Watch Blog

Eight quick and easy user interaction hacks to boost your SEO performance
Monday, January 4, 2016, 15:19:42 GMT by Tom O'Rourke
User experience is increasingly important, and your site must continue to engage and satisfy the user, in order to make their online journey as fulfilling as possible.
author: Tom O'Rourke
publisher: Search Engine Watch Blog

Three simple resolutions on how to do better SEO in 2016
Monday, January 4, 2016, 11:58:30 GMT by Josh McCoy
If all of your New Year’s resolutions seem a little too ambitious, at least resolve to take your digital marketing at least one step further.
author: Josh McCoy
publisher: Search Engine Watch Blog

Happy Holidays! See you in January
Thursday, December 24, 2015, 10:57:10 GMT by Christopher Ratcliff
As Search Engine Watch sets its out of office reply to ‘can’t talk, too busy crying because nobody bought me Poe Dameron’s X-Wing’ all that’s left to do is fire off one final message for 2015.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

11 biggest SEO trends and events of 2015
Wednesday, December 23, 2015, 12:13:36 GMT by Christopher Ratcliff
To help unpick the tangled web of news-stories and trends are a selection of expert contributors,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

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