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Publisher: Search Engine Watch Blog


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Why Small Business Should Care About Native Advertising
Tuesday, May 27, 2014, 13:52:16 GMT by Adam Stetzer
As SEO continues to move away from explicit link building and toward content marketing, using native ads as a content discovery mechanism is a smart move for small businesses trying to reinvent their SEO strategies and ride the latest trend.
author: Adam Stetzer
publisher: Search Engine Watch Blog

Organic Social Media: Why Marketers Must Join the Conversations
Tuesday, May 27, 2014, 12:21:37 GMT by Nathan Safran
The opportunity to reach your customers on social networks is enormous. What should marketers who are overly dependent on paid media in social do to break their dependence and reach more engaged users? Start by taking the following steps.
author: Nathan Safran
publisher: Search Engine Watch Blog

5 Fast Facts about the EU's Privacy Ruling on Google
Tuesday, May 27, 2014, 09:15:19 GMT by Dan Cristo
A European court has ruled that if Google wants to continue operating in Europe, the search giant must respect individuals' requests to remove data from the search results. Here are five facts you need to know about the "right to be forgotten.
author: Dan Cristo
publisher: Search Engine Watch Blog

Easy Landing Page Testing Using DoubleClick Search
Friday, May 23, 2014, 13:51:26 GMT by Jennifer Johnstone
Landing page testing should be near the top of your list of optimization techniques. Here's how to use DoubleClick Search to learn how users are reacting to your landing pages and tweak those pages to increase conversion rates in a few simple steps.
author: Jennifer Johnstone
publisher: Search Engine Watch Blog

The Difference Between App to App and Web to App Advertising
Friday, May 23, 2014, 12:51:03 GMT by Jennifer Wong
Mobile devices - and the apps contained within them - are increasingly "always on." This presents a perfect opportunity for advertisers to drive meaningful engagement where messages are an integrated and seamless part of the user experience.
author: Jennifer Wong
publisher: Search Engine Watch Blog

SEO vs. SEM Timelines: A Medical Analogy
Friday, May 23, 2014, 11:45:40 GMT by Matt Morgan
How do you explain to your boss or client how SEO works and when to expect results? Use this doctors and medication analogy to help them realize the time and effort it takes to run a successful SEO campaign and avoid being inundated with questions.
author: Matt Morgan
publisher: Search Engine Watch Blog

Fundamental Elements of Effective User Personas
Thursday, May 22, 2014, 13:47:34 GMT by Larry Marine
An accurate depiction of the roles and knowledge base of the intended user is essential. A more thorough description of a role helps inform the design efforts so that you more accurately provide the tools and information users need to succeed.
author: Larry Marine
publisher: Search Engine Watch Blog

Hub Link Building With Majestic SEO
Thursday, May 22, 2014, 13:47:34 GMT by Dave Davies
Majestic SEO's Clique Hunter should be one of your go-to tools for link building due to its focus on sites that are )mostly( relevant and sites that are willing to link to others in your industry. Here's how to use it to find hubs and secure links.
author: Dave Davies
publisher: Search Engine Watch Blog

How to Use Google Analytics Site Search Reports
Thursday, May 22, 2014, 13:02:17 GMT by Anna Lewis
If your website has a search bar, you need to ensure you're making the most of this valuable report in Google Analytics. It's quick to set up and can soon be giving you all sorts of insights and ideas that you may never have had without it.
author: Anna Lewis
publisher: Search Engine Watch Blog

Search is the Starting Point for 60% of Travelers, While Social Informs [Study]
Wednesday, May 21, 2014, 17:20:01 GMT by Jessica Lee
Kenshoo has released an industry spotlight report on the travel sector that shows 58 percent of leisure travelers and 64 percent of business travelers begin with search, with one out of four tablet users converting by booking air travel on a tablet.
author: Jessica Lee
publisher: Search Engine Watch Blog

Did Your Manual Penalty Disappear? It Probably Expired
Wednesday, May 21, 2014, 13:43:41 GMT by Marie Haynes
Did you know that all Google manual penalties have an expiration date? In some cases, they can expire after just a few months. In other cases it can take years. So is there a discernible pattern to help us know when a penalty is going to expire?
author: Marie Haynes
publisher: Search Engine Watch Blog

3 Principles of Behavioral Economics That Will Increase Your Web Sales
Wednesday, May 21, 2014, 12:43:18 GMT by Erin Everhart
If your ultimate goal is to get people to buy, you must understand what drives them to make that decision. Different things matter to different people, but here are three key things you can take advantage of that factor into people's buying habits.
author: Erin Everhart
publisher: Search Engine Watch Blog

Google Launches Panda 4.0
Wednesday, May 21, 2014, 11:27:49 GMT by Jennifer Slegg
It's official. Panda 4.0 has officially hit the Google search results. Google and Matt Cutts have confirmed Panda 4.0 began rolling out yesterday, and it has caused some waves in the search results along with an update targeting spammy queries.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Google Targets Spammy Queries With Payday Loans Algorithm Update
Wednesday, May 21, 2014, 09:22:03 GMT by Jennifer Slegg
over the weekend Google released an update to their algorithm most commonly referred to as the "payday loans update". Google said it is "the next generation of an algorithm that originally rolled out last summer for very spammy queries.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Google Must 'Forget' Unfavorable Search Results in Europe
Wednesday, May 21, 2014, 07:06:10 GMT by Jennifer Slegg
Europe's high court has ruled that people have a "right to be forgotten". This means Google and other search engines will be required to remove negative search results. It will take Google several weeks to figure out how to make this work.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Google Updates PageSpeed Insights Tools With User Experience Rules
Tuesday, May 20, 2014, 17:46:14 GMT by Jessica Lee
Google added user experience rules to its PageSpeed Insights tool, which helps site owners create a better mobile experience for website visitors. The tool was updated to a mobile-friendly design and documents were translated into additional languages.
author: Jessica Lee
publisher: Search Engine Watch Blog

Google Search Engine Market Share Nears 68%
Tuesday, May 20, 2014, 16:15:40 GMT by Ashley Zeckman
Google holds a staggering 67.6 percent of the U.S. search engine market share )tying their own record, which was set in January of this year(, according to the latest search engine market share figures for April, released by comScore.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

The Link Graph Conundrum: Why Citations Remain Critical to SEO Survival
Tuesday, May 20, 2014, 13:54:48 GMT by Eric Enge
These activities will all give you alternative ways to build your reputation, visibility, and traffic. They also give you the best chance that your site will be sending out the types of signals that search engines want to discover and value anyway.
author: Eric Enge
publisher: Search Engine Watch Blog

26 Free )or Free-to-Try( Content Curation Tools
Tuesday, May 20, 2014, 12:54:25 GMT by Ken Lyons
Content isn't always practical or cost effective to produce on a regular basis. That's where curating content can come in handy. Here's a list of 26 tools you can use to find, aggregate, and share your curated content with the world.
author: Ken Lyons
publisher: Search Engine Watch Blog

PPC Click-Through Rate by Position: Does Rank Matter? [Data]
Tuesday, May 20, 2014, 11:54:02 GMT by Jason Tabeling
What is the "right" position is for a given keyword? A data set of more than 12,000 data points was analyzed to find out what the click-through rate )CTR( would be at various average positions. Here are three insights from the data.
author: Jason Tabeling
publisher: Search Engine Watch Blog

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