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Publisher: Search Engine Watch Blog


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Beacons to Revolutionize Search in 2020
Tuesday, April 28, 2015, 14:33:54 GMT by Dan Cristo
Columnist Dan Cristo makes a prediction that 2020 will be "The Year of the Beacon" and with that, will come a revolutionary new way for consumers to use search.
author: Dan Cristo
publisher: Search Engine Watch Blog

16 Ways to Reverse-Engineer Your Competitors' Organic SEO Strategy
Tuesday, April 28, 2015, 14:03:42 GMT by James Perrott
Being able to distinguish and put your finger on what your competitors are doing, especially when they're outperforming you, is a huge plus. This list of individual methods will allow you to do that.
author: James Perrott
publisher: Search Engine Watch Blog

What SEOs Want From a Web Grader
Tuesday, April 28, 2015, 12:28:06 GMT by Adam Stetzer
Most free Web grader tools that are available today were developed in the years before Penguin, Panda and "Mobilegeddon" " they don't give SEOs the insight they so desperately need.
author: Adam Stetzer
publisher: Search Engine Watch Blog

YP Launches Lookalike Tool for Audience Retargeting
Monday, April 27, 2015, 20:47:11 GMT by Emily Alford
Today, YP rolled out its Audience Extension tool, which helps brands to both target campaigns across users' Web searches and find new customers based on first-party search data.
author: Emily Alford
publisher: Search Engine Watch Blog

6 Content Tips for Adapting to the Post-Mobilegeddon World
Monday, April 27, 2015, 14:39:49 GMT by Kelly Wrather
Beyond the site and landing page adjustments of a post-Mobilegeddon world, marketers should also be mindful of how to format and align their content for maximum mobile impact and consumption.
author: Kelly Wrather
publisher: Search Engine Watch Blog

The Value of Links
Monday, April 27, 2015, 13:34:26 GMT by Cory Collins
Links aren't valuable because of Google; Google is valuable because of its use of links.
author: Cory Collins
publisher: Search Engine Watch Blog

4 Effective Customer-Centric Content Marketing Ideas for "Boring" Industries
Monday, April 27, 2015, 13:04:15 GMT by Purna Virji
Here are four ideas to help you create powerful content, no matter your industry, that will engage your target audience and earn links and shares, boosting your search rankings.
author: Purna Virji
publisher: Search Engine Watch Blog

Google Profits Rise as Ad Revenues Increase
Friday, April 24, 2015, 18:19:39 GMT by Dan Worth
Google reported a 4 percent increase in profits for Q1, driven by a steady growth in ad revenues. The company was hurt by the recent strength of the U.S. dollar, however.
author: Dan Worth
publisher: Search Engine Watch Blog

Facebook "Hello" Brings Local Search to Calls
Friday, April 24, 2015, 17:34:22 GMT by Emily Alford
Facebook is testing an app called "Hello" that will allow users to see names and images of incoming callers on mobile regardless of whether or not they are saved as contacts.
author: Emily Alford
publisher: Search Engine Watch Blog

Bing Follows Google's Lead and Launches Shopping Campaigns
Friday, April 24, 2015, 16:18:53 GMT by Mike O'Brien
Much like Google did last year, Bing is now beta testing shopping campaigns, which give advertisers more sophisticated management and performance tracking capabilities.
author: Mike O'Brien
publisher: Search Engine Watch Blog

Are You Guilty of Committing These Mobile-Friendly Mistakes?
Friday, April 24, 2015, 14:43:19 GMT by Matt Morgan
With Google rolling out its latest algorithm change earlier this week, many business owners may be scrambling to make necessary adjustments after seeing themselves take a plunge in mobile search results.
author: Matt Morgan
publisher: Search Engine Watch Blog

Brand vs. Non-Brand: Measurement Is Key
Friday, April 24, 2015, 12:42:35 GMT by Jennifer Johnstone
As search professionals, we all know that measuring our campaigns is the first key to developing a strong and competitive presence in search. However, there should be a difference in how you measure top line performance for your brand vs. your non-brand search efforts.
author: Jennifer Johnstone
publisher: Search Engine Watch Blog

IAB: Search Led Ad Spend in 2014
Thursday, April 23, 2015, 20:16:34 GMT by Melanie White
Search led ad format spend, while mobile continued its steady growth.
author: Melanie White
publisher: Search Engine Watch Blog

Attention Keyword Hoarders: You Need to Delete 98% of Your AdWords Keywords - Here's Why
Thursday, April 23, 2015, 14:49:34 GMT by Larry Kim
Oh, hello there, AdWords advertiser. You with the massive keyword hoarding problem, over there. Yes, you...we need to have a talk.
author: Larry Kim
publisher: Search Engine Watch Blog

Will Yandex Penalizing Paid Links Affect Other Search Engines' Ranking Factors?
Thursday, April 23, 2015, 13:03:53 GMT by Michael Bonfils
The move by the Russian search engine to penalize paid links may be a smart one, but will it have a ripple effect on other search engines such as Baidu and Naver?
author: Michael Bonfils
publisher: Search Engine Watch Blog

Product Reviews for Links? Be Careful!
Wednesday, April 22, 2015, 14:40:30 GMT by Marie Haynes
Google is getting really good at determining which links to a website are naturally earned and which ones are either paid endorsements or links that were obtained by offering some kind of incentive.
author: Marie Haynes
publisher: Search Engine Watch Blog

AdWords' Search Funnels )aka Attribution( Become More Accessible
Wednesday, April 22, 2015, 12:44:50 GMT by Lisa Raehsler
Attribution is a great tool to keep close by when optimizing and especially finding the hidden value in a PPC account.
author: Lisa Raehsler
publisher: Search Engine Watch Blog

Optimization Not Only Factor in "Mobilegeddon" Search Ranking
Tuesday, April 21, 2015, 23:19:56 GMT by Mike O'Brien
Shortly after changing its algorithm to push mobile-friendly sites higher in search results, Google posted a blog letting users know that there are 199 other criteria in ranking.
author: Mike O'Brien
publisher: Search Engine Watch Blog

SEW, ClickZ, and SES Acquired by Blenheim Chalcot
Tuesday, April 21, 2015, 19:23:30 GMT by Melanie White
SEW, ClickZ, and SES have been bought by Blenheim Chalcot in a move that is guaranteed to create a stronger brand that is bigger and better than ever before.
author: Melanie White
publisher: Search Engine Watch Blog

Google "Mobilegeddon" Has Officially Arrived
Tuesday, April 21, 2015, 17:07:38 GMT by Mike O'Brien
Nearly two months after its announcement, Google has changed its algorithm to favor mobile-friendly sites. Brands like Ryanair and American Apparel are already suffering in the search rankings.
author: Mike O'Brien
publisher: Search Engine Watch Blog

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