Publisher: Search Engine Watch Blog

Result 301 - 320 of about 1054

What is Digital Leadership?
Wednesday, March 23, 2016, 14:58:32 GMT by Christopher Ratcliff
I have a difficult task. In order to promote our upcoming two-day digital marketing event called Shift , taking place in London on 24 â€" 25 May, I have to define what it means to be a digital leader. Why ‘difficult’? Well if you’ve noticed our own editorial shift over the past 6 months on SEW and ClickZ, then you’ll be aware what a dislike we’ve taken towards buzzwords . It’s the digital marketing industry,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Three recent changes to Google Shopping you need to be aware of
Wednesday, March 23, 2016, 11:37:19 GMT by Jennifer Johnstone
If you haven’t noticed by now, Google Shopping is taking center-stage for retailers as we move deeper into 2016 â€" with more traffic, more tests and more features. You certainly wouldn’t have missed Google removing text ads on the right-hand rail of their search engine results pages, leaving the space wide-open for even more product listing ads (PLAs). With this update,
author: Jennifer Johnstone
publisher: Search Engine Watch Blog

How to use visual social media â€" part two: Tumblr and Snapchat
Tuesday, March 22, 2016, 14:49:45 GMT by Rebecca Sentance
Visual content in all its forms has become the driving trend online, as improvements in technology and bandwidth push the boundaries of what can be done with visual media. Nowhere is this more true than in social media, where having a good visual strategy can be key to taking advantage of marketing and promotional opportunities. In recent years,
author: Rebecca Sentance
publisher: Search Engine Watch Blog

Introducing the Content Strategy Canvas
Tuesday, March 22, 2016, 14:19:33 GMT by Chris Lake
A couple of years ago I created the Periodic Table of Content Marketing, to help people create the right kind of content for their brands. That visualisation was very much tactical, in terms of its scope. I wanted to combine a brainstorming tool with a checklist, to help with the content creation process. My Periodic Table of Content Marketing is proving ridiculously popular. Meta! http://t.co/xKnMAnCeBd pic.twitter.com/yjtAvzvtFK â€" Chris Lake (@lakey) March 19,
author: Chris Lake
publisher: Search Engine Watch Blog

A first look at Plonked, the new search engine for business
Tuesday, March 22, 2016, 13:19:11 GMT by Rebecca Sentance
Earlier this month came the launch of a brand new search engine dedicated to providing in-depth insights into the business world. Its name? Plonked. In the world of search, even dominated as it is by giants like Google and Bing, there’s still room for a small organisation to do something new, and do it well. Enter Plonked , a niche search engine focused on providing information about businesses. Plonked was co-founded by Ankur Varma and Josh Atir,
author: Rebecca Sentance
publisher: Search Engine Watch Blog

10 tips for writing effective headlines for the web
Monday, March 21, 2016, 16:01:31 GMT by Graham Charlton
The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference. A good headline means more people will click on your article wherever they see it, it ensures that the effort you spent in writing an article doesn’t go to waste, and it can also help your content to be picked up by search engines in the weeks and months after publishing. Here are a few areas to think about when writing headlines.
author: Graham Charlton
publisher: Search Engine Watch Blog

22 useful IFTTT recipes for content marketing and SEO
Monday, March 21, 2016, 15:01:09 GMT by Christopher Ratcliff
Imagine a world where Heath Robinson style contraptions genuinely exist and even the most complicated tasks can be achieved without you even having to get out of bed, or even be awake. Blissful huh? Well we’re not far off that in digital terms, thanks to IFTTT, a tool that can help you automate thousands of time consuming tasks,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

RankBrain Judgment Day: four SEO tactics you’ll need to survive
Monday, March 21, 2016, 12:15:07 GMT by Larry Kim
The way 30 trillion web pages are ranked changed forever on October 26, 2015. That’s when the world became aware of RankBrain , Google’s machine-learning artificial intelligence system. Google calls RankBrain, when it’s in use, “the third-most important signal contributing to the result of a search query.
author: Larry Kim
publisher: Search Engine Watch Blog

How to use visual social media part one: Instagram and Pinterest
Friday, March 18, 2016, 12:29:19 GMT by Rebecca Sentance
The web is becoming more and more visual , and nowhere more so than on social media, where some of the most influential platforms revolve around pictures and video. Social networks which were previously text-centric have made a point of integrating more flexible and better-quality options for embedding media, and the last few years have seen the astronomic rise of several key platforms which revolve entirely around visual media .
author: Rebecca Sentance
publisher: Search Engine Watch Blog

What performance marketers need to know about Google Knowledge Graph
Thursday, March 17, 2016, 16:11:51 GMT by Christopher Ratcliff
Last week artificial intelligence achieved another victory over humankind. Google DeepMind’s AlphaGo program won 4-1 against Lee Sedol, one of the best Go players in the world, in a milestone that experts thought was a decade away. Of course, AI is about much more than winning board games. Google’s RankBrain AI powers its Knowledge Graph search results, bringing context and semantics to the traditional keyword-based search.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

How to use Reddit search to discover winning content ideas
Thursday, March 17, 2016, 14:56:22 GMT by Chris Lake
If you’re anything like me then Reddit is a fantastic place to hang out, particularly when you’ve got a little time to spare. The depth and breadth of user-driven content on Reddit is incredible. If you’ve written it off as a repository of cat pictures then it might be worth re-evaluating (I’m allergic to cats, and most cat pictures). It’s weird but a lot of people seem to be a bit scared of Reddit.
author: Chris Lake
publisher: Search Engine Watch Blog

Six essential steps to present data persuasively
Thursday, March 17, 2016, 14:26:11 GMT by Adam Singer
“The graphic method has considerable superiority for the exposition of statistical facts over the tabular. A heavy bank of figures is grievously wearisome to the eye, and the popular mind is as incapable of drawing any useful lessons from it as of extracting sunbeams from cucumbers.” -Arthur Briggs Farquhar and Henry Farquhar from Economic and Industrial Delusions In a previous column ,
author: Adam Singer
publisher: Search Engine Watch Blog

It’s Mobilegeddon hot in here: Google strengthens its mobile-friendly ranking signal
Thursday, March 17, 2016, 12:10:19 GMT by Christopher Ratcliff
If you have a mobile-friendly website, stand down. This news is not for you. If you don’t have a mobile-friendly website, my goodness what the hell are you doing!?? Have you not had enough warnings already? Stop reading this right now and go get a responsive website immediately you maniac! So for anyone else reading this news â€" probably one person: my boss, the editor-in-chief of ClickZ (hi Graham!
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

The pros, cons and politics of hybrid mobile apps
Wednesday, March 16, 2016, 15:02:28 GMT by Andy Favell
A hybrid mobile app is an application that has been built with web technologies â€" HTML5, CSS3 and JavaScript â€" and then “wrapped” with native code for closer integration with the device and/or to pass itself off as a download app. The hybrid app sits in the middle of the political battle between aficionados of the web/browser-based app and the native app. Depending on your viewpoint,
author: Andy Favell
publisher: Search Engine Watch Blog

Paid search and social: an introduction to your first steps in digital marketing
Wednesday, March 16, 2016, 13:57:06 GMT by Sana Ansari
So you’ve realized, for one reason or another, that it’s time to crank up the volume of your business and invest in digital marketing. You’ll be faced with an immediate question: there are so many different channels in digital marketing, which one do you try first? Well, the first step is knowing what each channel does, then we can narrow down your options with some recommendations.
author: Sana Ansari
publisher: Search Engine Watch Blog

Instagram to adopt the dreaded ‘algorithm’, posts will show out of chronological order, everyone panic!
Wednesday, March 16, 2016, 13:11:48 GMT by Christopher Ratcliff
*dusts hands, congratulates self on sensationalist headline, sits back and awaits traffic* So yeah, you probably already know this, but if you don’t â€" last night Instagram announced that will be adopting an algorithm that will show posts from the people you interact with/care about the most at the top of your news feed. This is what we in the business call ‘doing a Facebook’. Instagram states that people miss on average 70% of their feeds (crikey,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Blenheim Chalcot acquires analytics firm iJento
Tuesday, March 15, 2016, 18:29:48 GMT by Graham Charlton
Last week, Blenheim Chalcot announced the acquisition of customer journey analytics firm iJento . I’ve been talking to Jonathan Attwood, CEO of fospha and iJento , about the tools and the thinking behind the acquisition. What’s the reason for the acquisition of ijento? Blenheim Chalcot has hosted iJento’s clients in the UK and US for many years and is excited about the opportunity their technology and team delivers for organisations.
author: Graham Charlton
publisher: Search Engine Watch Blog

Google AdWords average conversion rates by industry [study]
Tuesday, March 15, 2016, 16:08:55 GMT by Larry Kim
When you evaluate your Google AdWords performance and conversion rates, what are you comparing against? If you’re like most advertisers, your primary source of insight is probably your own historical data. As long as you’re trending towards better than worse, you’re doing great… right? Not really. It’s important to track your performance over time and make sure you’re constantly improving,
author: Larry Kim
publisher: Search Engine Watch Blog

Seven ways publishers have reacted to ad blockers
Tuesday, March 15, 2016, 15:08:31 GMT by Tereza Litsa
There is a growing concern among publishers regarding the rise of ad blockers from users who prefer to enjoy an ad-free experience, as this translates to a significant loss of revenue for them. According to a report by Adobe and Page Fair , the loss reached $21.8 billion during 2015 and this has created an imperative need to tackle this increasing threat before it has any further impact on their existing advertising model (and their main source of profit).
author: Tereza Litsa
publisher: Search Engine Watch Blog

Google Analytics launches 360 Suite, promises a better view of the “complete customer journey”
Tuesday, March 15, 2016, 13:07:45 GMT by Christopher Ratcliff
Following the ‘micro-moment’ trend that Google has named and popularised for itself, Google has launched a suite of tools for its premium Analytics users, which promise to help better take advantage of customer behaviour “in the moment.” With companies swimming in data from an infinite number of channels, it’s harder than ever to get a genuinely complete view of the customer journey .
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

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