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Publisher: Search Engine Watch Blog


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PPC Budget Forecasting 101
Friday, June 20, 2014, 13:49:21 GMT by Jennifer Johnstone
As pay-per-click professionals, we're often asked to play with our numbers, shift our budgets, and essentially predict the future. A daunting task, for sure. Here's a simple walk-through on how to answer those tough budgeting questions from clients.
author: Jennifer Johnstone
publisher: Search Engine Watch Blog

6 Reasons for Your Lack of Content Marketing Success
Friday, June 20, 2014, 12:48:59 GMT by Guillaume Bouchard
If you've invested a lot of energy and money into content marketing and the results aren't meeting expectations, perhaps the reasons that led to this failure are apparent. If not, here are six possible explanations for your content marketing woes.
author: Guillaume Bouchard
publisher: Search Engine Watch Blog

How Responsive Design Increases the Results of Your Online Marketing
Friday, June 20, 2014, 11:43:37 GMT by Kristi Hines
You must consider responsive design for your business and clients. It will make your website visitors )and clients( happy, and help you reach the full potential of results from your online marketing. Here's where and how to get responsive.
author: Kristi Hines
publisher: Search Engine Watch Blog

Videos Dominate Universal Search Results 65% of the Time [Study]
Thursday, June 19, 2014, 19:17:43 GMT by Jessica Lee
Searchmetrics studied the Universal Search results for millions of keywords over the course of a year to gauge what has changed in Universal Search and how. Videos were the most common type of Universal Search result, with YouTube dominating share.
author: Jessica Lee
publisher: Search Engine Watch Blog

Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention
Thursday, June 19, 2014, 18:27:27 GMT by Jennifer Slegg
When your social media campaign attracts the attention of Google's chief spam fighter Matt Cutts, it usually isn't a good sign. That's what happened after a company sought sponsored posts from bloggers to promote Internet Explorer for Microsoft.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Google Censorship Ruling in Canada Has Worldwide Implications
Thursday, June 19, 2014, 17:27:05 GMT by Ashley Zeckman
The Supreme Court of British Columbia ruled in favor of a company claiming a competitor stole its trade secrets and has issued a temporary injunction requiring Google to remove the competing company from its search results around the world.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

When Do You Add UX to Your Design?
Thursday, June 19, 2014, 14:05:53 GMT by Larry Marine
It's not so much if you add user experience to your process, but when you add UX that makes the most impact. The key to success is focusing on solving a problem from the users' perspective, instead of the marketing or technology perspectives.
author: Larry Marine
publisher: Search Engine Watch Blog

SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools
Thursday, June 19, 2014, 12:50:25 GMT by Lisa Raehsler
The original search marketing event returns with SES Atlanta. Here's a preview of the one-day event on July 9, which will feature sessions in two main tracks covering all aspects of SEO and PPC, and features keynote speaker Duane Forrester of Bing.
author: Lisa Raehsler
publisher: Search Engine Watch Blog

Yandex's Sibir Reverse Image Search Technology is Pure Awesome
Thursday, June 19, 2014, 12:00:09 GMT by Michael Bonfils
Yandex has developed an amazing service with Sibir, its content-based image retrieval. It has raised the bar for reverse image searching technology. Here's an overview of how the impressive technology works and why it's useful to users.
author: Michael Bonfils
publisher: Search Engine Watch Blog

Bing Catapult: New Technology Delivers Faster, More Relevant Search Results
Wednesday, June 18, 2014, 20:19:29 GMT by Jennifer Slegg
Bing has put significant resources behind a new datacenter project at Microsoft designed to give searchers faster and more relevant results. The Catapult project is a redesign of the data centers and machines that power Bing search.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]
Wednesday, June 18, 2014, 19:19:08 GMT by Ashley Zeckman
When the test subjects were asked what was top of mind when asked about a specific category keyword, Google found that 14.2 percent in the test group named the test brand, while 8.2 percent in the control group also named the same brand.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]
Wednesday, June 18, 2014, 18:33:50 GMT by Jessica Lee
School may have just got out for some, but that doesn't mean search marketers can take a break. According to data coming from PM Digital's fourth annual "Back To School Trend Report," the back-to-school marketing season is in full swing.
author: Jessica Lee
publisher: Search Engine Watch Blog

Yandex Keyword Data Now ')Not Provided('
Wednesday, June 18, 2014, 17:43:34 GMT by Jennifer Slegg
Yandex has made the move to encrypted search. The Russian search engine has begun encrypting 100 percent of searches done through Yandex, meaning webmasters with traffic from Yandex, will now see ")not set(" or ")not provided(" in their analytics.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

5 Reasons a Site Hit by Google Penguin Won't Recover
Wednesday, June 18, 2014, 13:52:11 GMT by Marie Haynes
If you're working hard on cleaning up a site that's been hit by Google Penguin, don't despair! While Penguin recovery is possible, it is difficult. Here are five reasons why your site isn't recovering rankings in the search results.
author: Marie Haynes
publisher: Search Engine Watch Blog

4 Ways to Make Sure You Find the Right SEO Job
Wednesday, June 18, 2014, 12:51:49 GMT by Erin Everhart
Finding a new job is a two-way street. It's a marriage. The decision to work together is just as much the job seekers' as it is the employer's, Before you say yes to your first offer, here are some things to look for when evaluating your next gig.
author: Erin Everhart
publisher: Search Engine Watch Blog

RIP Bing Ads Express
Wednesday, June 18, 2014, 11:51:26 GMT by Jessica Lee
Bing Ads Express is going away July 30. Meant to be a managed service, of sorts, for local businesses, the Bing Ads product, which launched last October, leveraged an automated system that oversaw paid search campaigns for Express customers.
author: Jessica Lee
publisher: Search Engine Watch Blog

4 Ways to Rev Up Your Facebook Reach Like Harley-Davidson
Tuesday, June 17, 2014, 17:24:54 GMT by Ashley Zeckman
Not every brand has the cult following that Harley-Davidson has boasted for decades. However, brands can take a few pages from Harley's book on creating a culture around their brand or products that speaks to current and potential customers.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

How to Use the Google Analytics Event Tracking Report
Tuesday, June 17, 2014, 13:48:36 GMT by Anna Lewis
Using Event tracking to measure interaction and conversions on your website is beneficial for getting a better understanding of how your users engage with the content and features of your website in a much more advanced way than standard reports.
author: Anna Lewis
publisher: Search Engine Watch Blog

PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider
Tuesday, June 17, 2014, 13:03:19 GMT by Jason Tabeling
Use the power of data for good, not optimization for optimization's sake. Conversion rate and position do have a correlation; every action has an equal and opposite reaction; and remember to focus on the business problem you're trying to solve.
author: Jason Tabeling
publisher: Search Engine Watch Blog

5 Changes You Need to Make for Google Shopping in the Next 2 Months
Tuesday, June 17, 2014, 11:57:57 GMT by Mary Weinstein
Retailers are running out of time to switch to Google Shopping Campaigns. Follow this timeline to ensure your campaign is built out and tested before the August deadline, and follow these steps for a smooth transition to Shopping Campaigns.
author: Mary Weinstein
publisher: Search Engine Watch Blog

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