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Publisher: Search Engine Watch Blog


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A Knowledge Gap Analysis Will Tell You What Web Analytics Can't
Thursday, April 24, 2014, 12:59:32 GMT by Larry Marine
Too much emphasis is placed on web analytics to determine what changes to make to improve a website's conversion rates. Here's why conducting a knowledge gap analysis should be your first step to find ways to increase your conversions.
author: Larry Marine
publisher: Search Engine Watch Blog

The Nuances of Latin American Search Marketing
Thursday, April 24, 2014, 11:59:08 GMT by Michael Bonfils
This post will help you understand the nuances of Latin American search marketing and what you can do to help your campaigns over the hurdles that are often faced with so many countries, cultures, and dialects under a single language.
author: Michael Bonfils
publisher: Search Engine Watch Blog

Can Bing Predict Reality Show Winners?
Wednesday, April 23, 2014, 20:03:04 GMT by Jessica Lee
Bing is using search and social signals to display predictions in its search results for how contestants of popular reality TV shows will fare. Bing said more types of predictions will be coming in the future as well.
author: Jessica Lee
publisher: Search Engine Watch Blog

How to Avoid Buying a Bad Domain - Tips From Google's Matt Cutts
Wednesday, April 23, 2014, 19:02:40 GMT by Jennifer Slegg
Checking the Internet archive, doing some Google and Bing searches, and asking the seller for specific analytics or Google Webmasters data can help ensure that you're either starting with clean domain, or discover potential problems.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Bing in the Classroom Now Open to All U.S. Schools
Wednesday, April 23, 2014, 17:11:59 GMT by Jennifer Slegg
Bing for Schools search, which incorporates both safe search with an ad-free search environment, has been tested in a pilot project since the start of the school year with more than 5,000 schools and 4.5 million kids.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Search Ads Yield 68% More Revenue per Conversion When Integrated with Social
Wednesday, April 23, 2014, 16:11:35 GMT by Jessica Lee
Marin Software conducted research that sought to answer the question of whether search and social advertising campaigns managed together produced better results. What it found was positive results in the areas of conversions and revenue.
author: Jessica Lee
publisher: Search Engine Watch Blog

Are All Sitewide Links Unnatural?
Wednesday, April 23, 2014, 13:50:42 GMT by Marie Haynes
While sitewide links can be unnatural, they can also be really good links! Here's how you can evaluate sitewide links pointing to your site and determine whether it's a good link or you should try to remove or disavow these links.
author: Marie Haynes
publisher: Search Engine Watch Blog

4 Keyword Research Techniques in an Age of Vanishing Keyword Data
Wednesday, April 23, 2014, 13:05:24 GMT by Erin Everhart
Keywords still matter and Google is making it harder for us to find them. But not impossible Here's how you can use small AdWords campaigns, Google Webmaster Tools, UberSuggest, and user interviews or surveys for keyword research.
author: Erin Everhart
publisher: Search Engine Watch Blog

Rank Still Matters in the Age of Secure Search
Wednesday, April 23, 2014, 12:05:00 GMT by Jim Yu
Rank is about the user experience. If rank is the doorway to success in search engine optimization, conversion is the ultimate success. The more you can use rank metrics to inform your conversion efforts, the more successful you will be.
author: Jim Yu
publisher: Search Engine Watch Blog

Google Wants to Woo Enterprise Clients Away from AdWords Management Platforms
Tuesday, April 22, 2014, 20:39:07 GMT by Larry Kim
Two new features add powerful, enterprise-level AdWords management functionality previously available through outside platforms like Kenshoo and Marin. Two other features are unique to Google and will give management solutions a run for their money.
author: Larry Kim
publisher: Search Engine Watch Blog

Schema.org Introduces New Elements for Actions
Tuesday, April 22, 2014, 19:08:31 GMT by Thom Craver
Schema is expanding its markup to include Actions, Potential Actions, and Entry Points. According to schema.org, the new schema is for helping websites "to describe the actions they enable and how these actions can be invoked.
author: Thom Craver
publisher: Search Engine Watch Blog

Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools & More
Tuesday, April 22, 2014, 17:48:02 GMT by Lisa Raehsler
During a live stream event today, Google announced three key AdWords updates that will be launched over the next few months - new app ads, more insightful reporting, and enterprise-class tools for efficiency and scale.
author: Lisa Raehsler
publisher: Search Engine Watch Blog

26 Free )or Free-to-Try( Online Collaborative Tools for Marketers
Tuesday, April 22, 2014, 13:56:31 GMT by Ken Lyons
Effective collaboration with team members and access to killer tools are critical for successful marketers. Here are 26 online, cutting-edge, and free )or free-to-try( collaborative tools to supercharge your marketing and empower your team.
author: Ken Lyons
publisher: Search Engine Watch Blog

Google Analytics Content Reports: Understanding the Key Benefits
Tuesday, April 22, 2014, 12:51:07 GMT by Anna Lewis
The content reports in Google Analytics offer useful data, including detailed interaction data on all pages, data broken down by subfolder, pages on which visitors entered the site, and pages which have been the final page of a session.
author: Anna Lewis
publisher: Search Engine Watch Blog

What Do Google's Earnings Reports Tell Us About AdWords Trends?
Tuesday, April 22, 2014, 11:50:45 GMT by Alistair Dent
Google published their quarterly earnings last week, but they tell us quite a lot about what is happening on AdWords across the market. Paid search budgets are growing. But what's the story with mobile and why aren't CPCs rising?
author: Alistair Dent
publisher: Search Engine Watch Blog

Google Marks Earth Day 2014 With 6 Animated Animal Logos, Including a Hummingbird
Tuesday, April 22, 2014, 04:27:48 GMT by Jennifer Slegg
For Google's annual salute to Earth Day in 2014, the company has incorporated a series of six animals - the Rofous hummingbird, dung beetle, moon jellyfish, Japanese macaque, puffer fish, and veiled chameleon - into various animated logos.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

PostJoint Google Penalty Fallout Continues
Monday, April 21, 2014, 20:14:36 GMT by Jennifer Slegg
PostJoint has reconfirmed their penalty in Google. Their penalty was for unnatural inbound links, which seems to be Google's stock penalty for blog networks. It was not a new business model violations penalty, as has been reported elsewhere.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Google Trends Now Lets You Subscribe to Search Topics
Monday, April 21, 2014, 16:53:19 GMT by Jennifer Slegg
Google has announced a new feature to enable people to follow trending topics happening in the world or even down to a specific country, as well as receive notifications from Google on any specific topic you like, all which are sent via email.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Google Analytics Combines Data From All Devices; Renames Visits, Visitors
Monday, April 21, 2014, 16:08:01 GMT by Thom Craver
Visits will now be called "sessions" and visitors will now be called "users." The Google Analytics team has also integrated web data and app data within the same reports. These new views roll out to all accounts starting this week.
author: Thom Craver
publisher: Search Engine Watch Blog

7 Tips to Ensure Your SEO Strategy Supports Your Brand
Monday, April 21, 2014, 14:02:13 GMT by Josh McCoy
Sitelinks, logo schema, brand image alt tagging, Google+, publisher tagging, local listings, and looking beyond the first page of brand results are seven area where you need to make sure the brand is given its fair share of SEO attention.
author: Josh McCoy
publisher: Search Engine Watch Blog

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