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Publisher: Search Engine Watch Blog


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Are You #Winning at Google Shopping Campaigns?
Friday, March 27, 2015, 12:42:03 GMT by Jennifer Johnstone
If you're down for a little spring cleaning this season, something you could be optimizing right now are your Google Shopping Campaigns.
author: Jennifer Johnstone
publisher: Search Engine Watch Blog

Google's Mobile Algorithm Puts Customers First [#SESMiami]
Thursday, March 26, 2015, 17:29:47 GMT by Mike O'Brien
Google will begin prioritizing mobile-friendly sites because that's what users have grown to expect, said developer programs tech lead Maile Ohye in her SES Miami keynote speech.
author: Mike O'Brien
publisher: Search Engine Watch Blog

Ad Blocking: The Good, the Bad, and the Ugly
Thursday, March 26, 2015, 14:43:42 GMT by Guillaume Bouchard
How does the emergence of ad-blocking browser plugins and applications affect search marketers?
author: Guillaume Bouchard
publisher: Search Engine Watch Blog

Hacking the Google Display Network for Insanely Low CPC
Thursday, March 26, 2015, 12:37:56 GMT by Larry Kim
Use these five Google Display Network hacks to achieve the lowest cost per click - they're all geared toward improving click-through rate and driving higher Quality Score.
author: Larry Kim
publisher: Search Engine Watch Blog

Google's New Program Aims to Get Local Businesses Online
Wednesday, March 25, 2015, 19:26:23 GMT by Yuyu Chen
The tech giant's newest initiative looks to assist local businesses in completing their listings on Google Search and Maps.
author: Yuyu Chen
publisher: Search Engine Watch Blog

Hilton Uses Google Hotel Ads to Entice New Customers
Wednesday, March 25, 2015, 15:45:00 GMT by Emily Alford
Hilton Hotels is using Google's new ad product, aimed specifically at the hotel industry, to grow conversions by 45 percent and increase ROI by 12 percent.
author: Emily Alford
publisher: Search Engine Watch Blog

Help! My Penalty Was Lifted, But Traffic Has Not Increased
Wednesday, March 25, 2015, 14:29:32 GMT by Marie Haynes
There are several possible reasons why your site has not recovered after getting a manual action lifted. Here's a look at a few of them.
author: Marie Haynes
publisher: Search Engine Watch Blog

Optimizing for AdWords Display Campaigns: Demographics, Ads, Mobile
Wednesday, March 25, 2015, 12:28:45 GMT by Lisa Raehsler
Consider the following tips when rolling up your sleeves for optimizations in the Google Display Network.
author: Lisa Raehsler
publisher: Search Engine Watch Blog

Little Fanfare as Yahoo Leaves China
Tuesday, March 24, 2015, 15:10:43 GMT by Sophie Loras
The announcement that Yahoo will close its Beijing office has had almost no impact on the digital community in China.
author: Sophie Loras
publisher: Search Engine Watch Blog

Optimizing Your Brand Performance on Shopping Ads
Tuesday, March 24, 2015, 12:39:43 GMT by Helena Clark
Utilizing shopping campaign priorities allows us to bid differently on brand searches compared to other less intent-driven generic searches.
author: Helena Clark
publisher: Search Engine Watch Blog

Bing's Unified Device Targeting Arrives
Monday, March 23, 2015, 21:03:49 GMT by Mike O'Brien
Bing Ads is in line with Google AdWords, now that Microsoft's search engine has added smartphones to the device-targeting changes made this past fall.
author: Mike O'Brien
publisher: Search Engine Watch Blog

3 "Easy" Questions SEOs Must Ask Themselves
Monday, March 23, 2015, 14:21:14 GMT by Josh McCoy
These introductory questions that are rather "easy" can help pave the way to a well-thought-out organic search strategy.
author: Josh McCoy
publisher: Search Engine Watch Blog

2 Reasons It Might Be OK for Keywords to Miss Their ROAS Target
Monday, March 23, 2015, 12:20:26 GMT by Jason Tabeling
Return on advertising spend isn't the end all, be all for paid search campaigns. Here are two reasons why.
author: Jason Tabeling
publisher: Search Engine Watch Blog

FTC Report Details How Google Manipulates Search Market
Friday, March 20, 2015, 19:16:29 GMT by Yuyu Chen
A previously undisclosed FTC document offers new insights into how Google has preserved and extended its monopoly in the search market.
author: Yuyu Chen
publisher: Search Engine Watch Blog

Google Analytics for SEO - Basic Cohort Analysis
Friday, March 20, 2015, 12:54:08 GMT by Ben Goodsell
The Google Analytics Cohort Analysis can be extremely useful in helping SEOs prove the value of new customer acquisition via organic search, show how they engaged with the site, and surface when they ended up converting over time.
author: Ben Goodsell
publisher: Search Engine Watch Blog

Yahoo's Search Share on the Decline
Thursday, March 19, 2015, 15:56:30 GMT by Mike O'Brien
After partnering with Mozilla in December, Yahoo saw its best share of the search market in years. But by February, that number was starting to fall, according to comScore research.
author: Mike O'Brien
publisher: Search Engine Watch Blog

Checklist: Launching a Site Redesign
Thursday, March 19, 2015, 14:41:01 GMT by Dave Davies
If you do things in a very specific order and double-check each aspect prior to launch, you can avoid a ton of headaches and losses in rankings during a site redesign.
author: Dave Davies
publisher: Search Engine Watch Blog

Incorporating Hispanic Marketing to Your Search Marketing Strategy
Thursday, March 19, 2015, 12:35:15 GMT by Marcela De Vivo
The U.S. Hispanic population represents a huge untapped market for search marketers. How can you incorporate this demographic into your strategy?
author: Marcela De Vivo
publisher: Search Engine Watch Blog

Google Simplifies Top Movers Report, Autofill on Mobile
Wednesday, March 18, 2015, 20:49:24 GMT by Mike O'Brien
Improving Google for both advertisers and regular users, the search giant released a simplified top movers' report, as well as an update on Chrome's autofill feature.
author: Mike O'Brien
publisher: Search Engine Watch Blog

Heating Up the Search Scene in Southern Florida at SES Miami
Wednesday, March 18, 2015, 19:13:50 GMT by Jewells Chambers
In this sneak preview of SES Miami coming up on March 26, you will see why swapping a day at the beach for a conference room is well worth it.
author: Jewells Chambers
publisher: Search Engine Watch Blog

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