Change can by terrifying. But great testing results can sometimes be a result of a series of bad or "failed" tests. Embrace test failures as a necessary part of the process. Only then will you have the courage to try, try again, and succeed.

Average position is the most misleading and least helpful metric in AdWords. Clients and stakeholders must understand ROI, not position, is the most important PPC metric. Here's why you should wean yourself and your clients off average position.

An Android-Chrome merger seems unlikely now that Google Executive Chairman Eric Schmidt has publicly stated that there are no plans to combine the divisions, despite recent speculation that a merger was on the cards following personnel changes.

Google's Universal Analytics aims to help you understand how customers interact with your business across devices, give insights into mobile app performance, and improve your ROI by helping you understand which channels drive the best results.

Remember Google's search feature that let you block websites? The one that launched in March 2011, expanded globally in September 2011, and then vanished and became useless by January 2012 and forgotten soon after? It's now officially discontinued.

Eight Meetup groups of marketing professionals from the New York area will be attending SES New York for a collaborative networking get-together with attendees, speakers and exhibitors. Organizers share their thoughts on some top industry issues.

Without question, social has a place in the marketer's toolbox, both as a brand development and customer service listening platform. But social drives far less traffic than search. Let's reposition social where it belongs: as a place to socialize.

Ad tracking and attribution are key considerations for app marketers. Several tracking solutions are on the market, and each one employs very different approaches. Here are the pros and cons of the top mobile tracking methods.

Following the resignation of Pope Benedict XVI, the search for a new pope led to the Vatican electing Pope Francis. Has a new digital chapter also begun in the Catholic Church? We look back at how the story unfolded in searches, tweets, and Likes.

Without understanding the waterfall of engagement that occurs with incremental device usage, opportunities may be overlooked to not only reach and engage larger audiences, but also to reinforce the value of their primary media platforms.

Whether you're just starting to invest in social marketing for your business or are looking to take social to the next level with advanced strategies and tactics, SES New York will feature several sessions to help you reach your marketing goals.

A new report says that Google's Penguin update is getting stricter. Initially, websites with about 80 percent manipulative links saw their rankings demoted. Now Google Penguin is hitting sites with link profiles composed of 65 percent of bad links.

Marin Software went public today. The online advertising management platform's initial public offering )IPO( raised $105 million, as the company sold 7.5 million shares of stock at $14 per share - exceeding expectations of 7 million shares.

If you want to include a phone number in your AdWords ad, you'll need to use the call extensions feature. Starting in April, Google will begin disapproving any ads that include telephone numbers in the ad text, according to a recent policy update.

If you've decided to go responsive or you're considering a responsive site redesign, there are some issues you'll need to look out for from an SEO standpoint. Don't let above the fold issues, content, internal links, or mobile specifics trip you up.

If you've noticed CPCs going up in Yahoo Bing, you're not alone. Yahoo Bing made some subtle changes to its cascading bidding structure last year, putting it more in line with Google. Here's how marketers can keep costs in line and efficiency up.

Against a backdrop of mixed reactions to the new program, Google's Kesh Patel characterizes the AdWords enhanced campaigns as continued evolution into the multiscreen world that's a far cry from the one AdWords was first born into.

YouTube's milestone is important to more than 1 million content creators from over 30 countries who are earning money from their YouTube videos, as well as more than a million advertisers. Also, YouTube search data is now available on Google Trends.

Twitter has been recognized by the U.S. Patent and Trademark Office )USPTO( as an invention. The applicants are listed as Jack Dorsey and Christopher Isaac, alias Biz Stone, and the patent application now approved pretty much describes Twitter.

Twitter has been recognized by the U.S. Patent and Trademark Office )USPTO( as an invention. The applicants are listed as Jack Dorsey and Christopher Isaac, alias Biz Stone, and the patent application now approved pretty much describes Twitter.