Publisher: Search Engine Watch Blog

Result 301 - 320 of about 1091

Fixing 404 Error Pages with Google Analytics
Thursday, February 11, 2016, 14:30:02 GMT by Peter O'Neill
There have been multiple blog posts written over the years on how to use Google Analytics to identify and fix 404 Error Pages. I have even written one myself and it’s a common slide in many of my talks. But with the newest features that are available within Google Analytics, these blog posts are due an update. Custom Variables vs Events The first question is whether to capture details of the 404 Error Page within page level customisations or as an event.
author: Peter O'Neill
publisher: Search Engine Watch Blog

How LEGO’s #Kronkiwongi campaign drove customer engagement
Thursday, February 11, 2016, 12:39:23 GMT by Christopher Ratcliff
Last week the SEW team were at Connect , our two-day search event in Miami. Here’s the third in a series of posts summarising a few of our sessions, covering either organic engagement or paid search innovation. Here we’ll be taking a brief look at an excellent presentation from The LEGO Group’s Head of Global Search Marketing Luis Navarrete, covering how LEGO used the power of social, search and old-school PR to make a success of its Kronkiwongi campaign.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

How to capitalize on Voice Search and the death of the keyboard
Wednesday, February 10, 2016, 16:37:03 GMT by Asim Ahmed
Once upon a time, search engines took marketers by storm, as many of the top brands struggled to stay ahead of the digital world, first came search engines, then came social media, now we have a mobile and voice search experience. As of 2014 we know 55% of teens and 41% of adults use voice search on a daily basis. Now with virtual assistants like Siri, Alexa and voice recognition technology from Shazam and SoundHound,
author: Asim Ahmed
publisher: Search Engine Watch Blog

29 super useful PPC tools you need to try this year
Wednesday, February 10, 2016, 16:37:03 GMT by Larry Kim
Since the dawn of mankind â€" and since the dawn of pay-per-click marketing â€" we have been inventing new tools to help us survive and overcome challenges. All our tools began as very primitive and basic, but have evolved greatly as time went on. Now in 2016, tools are essential for professional marketers. The right PPC tools will save you time, provide crucial insights, inspire you, and ultimately make more money for your company or your clients.
author: Larry Kim
publisher: Search Engine Watch Blog

Ad viewability “should not be a KPI”, according to study
Wednesday, February 10, 2016, 16:37:03 GMT by Chris Lake
A large study of almost 10,000 people found that ad viewability affects ad recall, but goes on to state that it should not be a KPI. The research , compiled by IPG Media Lab, Integral Ad Science and Cadreon, sought to explore whether ‘viewable’ ads are actually effective. The viewability problem is considerable, with more than half of all ads not being seen by humans. But how effective are those ads that are seen? Also,
author: Chris Lake
publisher: Search Engine Watch Blog

WordStream’s Larry Kim on how paid social ads can become your ‘unicorns’
Friday, February 5, 2016, 14:23:12 GMT by Christopher Ratcliff
Reporting live from Connect , our two-day search event in Miami, here’s the second in a series of posts summarising a few of our sessions, covering either organic engagement or paid search innovation. Yesterday, we heard from the awesome Larry Kim from WordStream, the most influential PPC expert for three years in a row and a man who can rattle through 156 fascinating and incredibly helpful slides without taking a breath. What’s the current landscape of PPC?
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Five of the most interesting search news stories of the week
Friday, February 5, 2016, 13:22:49 GMT by Graham Charlton
While our editor Christopher is busy sunning himself in Miami at SEW Connect , I’m left with the task of this week’s round-up of SEM news. So we have new Google mobile features, Valentine’s Day search stats and more… Google’s new ‘trip planning’ feature for mobile Google recently introduced a new feature for mobile users, as reported on the koddi blog . The feature, triggered by searches such as those below,
author: Graham Charlton
publisher: Search Engine Watch Blog

Why your current SEO approach isn’t enough
Thursday, February 4, 2016, 19:36:25 GMT by Christopher Ratcliff
Reporting live from Connect , our two-day search event in Miami, here’s the first in a series of posts summarising a few of our sessions, covering either organic engagement or paid search innovation. This morning, we heard from Collin Colburn from Forrester, who outlined a few tips for your current organic SEO strategy. Customers are more empowered than ever before. Technology and connectivity have completely changed our lives,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Formulating a go-to-market strategy for your mobile site or app
Thursday, February 4, 2016, 16:30:17 GMT by Andy Favell
Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success. It doesn’t matter how brilliant your mobile website or app is if no one knows about it or uses it. The Catch 22 is that people visit websites/apps found at the top of web search results and they download native apps that appear in app store top 10 category lists. But to achieve these rankings your site or app has to be among the most popular.
author: Andy Favell
publisher: Search Engine Watch Blog

25 useful metrics for content marketing success
Thursday, February 4, 2016, 14:44:38 GMT by Graham Charlton
Content marketing has been widely adopted but how are people measuring whether it works or not? Which metrics should we be looking at? The answer to that last question will depend on the business and its goals. Measuring for its own sake is pointless, it has to align with business goals. With this in mind, I’m not going to tell you which metrics are most important, but will simply present the various metrics you could use.
author: Graham Charlton
publisher: Search Engine Watch Blog

An absolute beginner’s guide to setting up Google Analytics for your website
Wednesday, February 3, 2016, 15:11:05 GMT by Graham Charlton
This article was originally published on our sister site ClickZ , but it’s so helpful we thought we’d share it here too. Our beginner’s guide to Google Analytics teaches you how to set up an account that is linked to your site and recommends a few basic metrics to look at. Google Analytics is a free service that tracks and reports website traffic . Providing insight into the demographics of site visitors, the performance of a specific campaign,
author: Graham Charlton
publisher: Search Engine Watch Blog

Which UK sites lost Google visibility in 2015?
Wednesday, February 3, 2016, 14:10:42 GMT by Graham Charlton
We recently looked at the UK sites which made the biggest SEO gains in 2015, and now it’s time to look at the ‘losers’. The Sistrix visibility index looks at the sites which dropped down. Interestingly, while previous ranking falls have been blamed on Google’s algorithmic changes , there were fewer of these in 2015. This means that the drops in visibility are more likely to be due to fallout from redesigns and domain name changes. For example,
author: Graham Charlton
publisher: Search Engine Watch Blog

How to prove your mobile site or app will deliver ROI
Tuesday, February 2, 2016, 15:17:22 GMT by Andy Favell
This article was originally published on our sister site ClickZ , but it’s so helpful we thought we’d share it here too. No mobile project should get the green light until there has been a thorough economic feasibility assessment to evaluate if the potential benefits will exceed the costs of developing, promoting and running it. Conducting an economic feasibility study, which determines if your mobile site,
author: Andy Favell
publisher: Search Engine Watch Blog

Is Google manipulating autocomplete results for UK political parties?
Tuesday, February 2, 2016, 12:16:13 GMT by Christopher Ratcliff
What do the autocomplete results for the UK’s political parties tell us about the the corporate and political world, and how are they corrupting your search results? It’s a conspiracy! Political sabotage! Search engine optimisation in the hands of evil puppet-masters!
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

12 fascinating SEM related stats from January 2016
Monday, February 1, 2016, 15:28:43 GMT by Christopher Ratcliff
As it’s now February, let’s take a look back at January’s most interesting online stats that will perhaps point you in the right direction for what to expect for the rest of the year. Here we have everything from display ad spend, ‘peak tech’, in-app customer care, data failure, ad blockers to native ads and the true value of brand activity on social. Nearly half the world is online And almost one-third of the world uses social media,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Content marketing: understanding its role, value and ROI
Monday, February 1, 2016, 12:07:30 GMT by Jim Yu
Over the past few years, content marketing has gone from being an accessory advertising tactic to a focal point of modern marketing. According to ClickZ’s 2016 Digital Trends Report , it was reported as one of the most significant trends for brands heading into 2016 â€" with nearly a quarter of respondents saying that it was the most important trend for them. By 2019, content marketing is projected to be a $300 billion industry .
author: Jim Yu
publisher: Search Engine Watch Blog

10 reasons why you should definitely come to Connect
Friday, January 29, 2016, 12:16:36 GMT by Christopher Ratcliff
Please excuse the rather self-serving article, but we are running a new search event called Connect on 4th & 5th February that we’re very proud of and we think you should come. We’re aware that you have a choice of many different digital marketing events throughout the year, and you may be wondering what makes ours so special… well. I’ll tell you… 1) It’s in Miami. Look at at Miami, doesn’t it look nice.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Are SEOs focusing on the wrong target?
Thursday, January 28, 2016, 13:33:24 GMT by Dave Lloyd
I’ve spent a considerable amount of my life in the SEO world. But I’m here to say that our discipline is led by a false premise. We’re all chasing the wrong rabbit (or hog/unicorn/insert your favorite elusive animal here). Take the term ‘ SEO ’, for instance. Search engine optimization is defined by Wikipedia as “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results,
author: Dave Lloyd
publisher: Search Engine Watch Blog

18 expert quotes from ClickZ’s Digital Trends 2016 Report
Thursday, January 28, 2016, 13:33:23 GMT by Christopher Ratcliff
Our sister site ClickZ has launched its first Intelligence report of 2016 and it’s a firecracker. The Digital Trends 2016 report is a comprehensive guide to all the digital-related trends you need to know about in 2016. Sure every digitally-focused publisher has its own trends report, but what makes ours stand out from the rest is the sheer weight of expert opinion throughout its 46 pages,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

What you need to know about Yahoo Product Ads
Wednesday, January 27, 2016, 14:50:05 GMT by Elizabeth Marsten
Back in November 2015, Yahoo Product Ads officially launched, an umbrella name that encompassed a few different types of ad units within the Yahoo Gemini universe. I’ve been working specifically with the Search Product Ads unit, which appears on Yahoo.com search results properties with feed driven product ad units. You might be saying, “Wait, those were there before!” and you would be right.
author: Elizabeth Marsten
publisher: Search Engine Watch Blog

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