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Publisher: Search Engine Watch Blog


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PPC Management: Your Past, Present & Future
Friday, May 16, 2014, 11:46:35 GMT by Joseph Kerschbaum
Don't get stuck in the mire of the present and always putting out fires within your account. PPC managers need to reside in the future, past, and present simultaneously in order to get the full scope of their campaigns and optimize them successfully.
author: Joseph Kerschbaum
publisher: Search Engine Watch Blog

Websites Fail Page Speed Test: 4 Things You Need to Know [Study]
Thursday, May 15, 2014, 21:01:09 GMT by Ashley Zeckman
Internet marketing company Portent recently tested 500 e-commerce sites using YSlow to gather basic performance data and found 50 percent of the websites audited had an average load time of 5+ seconds with a standard deviation of 8 seconds.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement
Thursday, May 15, 2014, 13:48:28 GMT by Ben Goodsell
Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. Here's how to establish your own mobile performance benchmarks when compared to desktop so you can identify and fix common issues.
author: Ben Goodsell
publisher: Search Engine Watch Blog

Google Webmaster Tools: An Overview
Thursday, May 15, 2014, 11:42:42 GMT by Simon Heseltine
Google Webmaster Tools is the primary mechanism for Google to communicate with webmasters and helps alert you about issues with your site. This guide will walk you through the various GWT features, and what actionable data can be found within.
author: Simon Heseltine
publisher: Search Engine Watch Blog

Marin Software Stakes Claim as First Google API Partner to Support RLSA
Wednesday, May 14, 2014, 18:19:33 GMT by Jessica Lee
Marin Software is the first Google API partner to support the new retargeting technology.
author: Jessica Lee
publisher: Search Engine Watch Blog

A 5-Step DIY Promotion Guide for Startups to Generate Business Without Google
Wednesday, May 14, 2014, 13:57:55 GMT by Pratik Dholakiya
Don't rely on the whims of a search engine to keep your business afloat. Diversify. Seek out the communities, influencers, and platforms your audience spends time with. Capture and keep that interest by solving problems for your target audience.
author: Pratik Dholakiya
publisher: Search Engine Watch Blog

Why You Need to Own Your Data & Digital Assets
Wednesday, May 14, 2014, 12:07:14 GMT by Rebecca Murtagh
Data is the lifeblood of a sustainable business. It drives decisions on content, usability, SEO, social, and more. The brand must assert ownership of data from day one, and diligently manage it as if it were worth its weight in gold. Because it is!
author: Rebecca Murtagh
publisher: Search Engine Watch Blog

Google Brings NHL, NBA Video Highlights to Search Results
Tuesday, May 13, 2014, 19:30:57 GMT by Jennifer Slegg
Google has launched a new feature that allows sports fans to see the videos of the highlights from the previous night's game, when you search for the team name. The video is embedded at the top,
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Top Brands Now Testing Pinterest Promoted Pins
Tuesday, May 13, 2014, 17:55:22 GMT by Jessica Lee
Pinterest announced the next phase in promoted pins testing with some heavy hitting brands primed for Pinterest's target audience. Brands include Kraft, Target, and Disney, and these advertising campaign will be in three- to six-month stints.
author: Jessica Lee
publisher: Search Engine Watch Blog

Break-Even CPC & Simple Landing Page Testing
Tuesday, May 13, 2014, 14:08:55 GMT by John Gagnon
Optimizing your conversion rate is so important because it drives bid. Your bid helps determine your position, or your profitability. Here's how you can improve your landing pages, and then reinvest gains into your PPC strategy.
author: John Gagnon
publisher: Search Engine Watch Blog

5 Googley SEO Terms - Do They Mean What You Think They Mean?
Tuesday, May 13, 2014, 13:03:31 GMT by Kristine Schachinger
Robots.txt. Google DNS. Penguin, Panda, and penalties. Duplicate content filter. PageRank. You've heard all these terms, but these words have very specific meanings and are among the most commonly misunderstood terms when it comes to Google and SEO.
author: Kristine Schachinger
publisher: Search Engine Watch Blog

5 Ways to Sell SEO to Your CMO
Tuesday, May 13, 2014, 12:03:08 GMT by Jim Yu
Are for ready for the tough questions about your organic search plans? Be well prepared with data points and projections that speak to the goals that matter to different decision-makers, using this five-point data-driven decision plan.
author: Jim Yu
publisher: Search Engine Watch Blog

10 SEO Myths Debunked by Bing's Duane Forrester
Monday, May 12, 2014, 19:11:44 GMT by Jennifer Slegg
Hot on the heels of Google's Matt Cutts discussing what he feels are the biggest SEO myths, Bing's Duane Forrester has written about what he feels are 10 of the biggest myths in SEO. While some are true SEO myths, a few fall under best practices.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Dorothy Hodgkin Google Doodle Celebrates Biochemist
Monday, May 12, 2014, 17:41:09 GMT by Jennifer Slegg
A Google Doodle today celebrates the 104th birthday of British scientist Dorothy Hodgkin. The special logo features an X-ray crystallography of 3-D biomolecules, the method used by scientists to determine the 3-D structure of biological molecules.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

From Foursquare to Swarm: Mayor 2.0, Insights, Stickers & Goodbye Badges
Monday, May 12, 2014, 17:05:58 GMT by Ashley Zeckman
The time has come to say goodbye to Foursquare mayorships, as we know them. Foursquare has revealed some new details about what users can expect when Swarm launches this week, including the future of mayorships, badges, and new features.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Dorothy Hodgkins Google Doodle Celebrates Biochemist
Monday, May 12, 2014, 16:20:40 GMT by Jennifer Slegg
A Google Doodle today celebrates the 104th birthday of British scientist Dorothy Hodgkins. The special logo features and X-ray crystallography of 3D biomolecules, the method used by scientists to determine the 3D structure of biological molecules.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

6 Ways to Get the Most Out of Your Search Marketing Agency
Monday, May 12, 2014, 14:04:48 GMT by Andrew Delamarter
You've hired experts to handle your search marketing. Good for you! Now how do you make sure they have what they need to succeed, are earning their keep, and not just phoning it in? Let's look at a few ways to get the most from your search agency.
author: Andrew Delamarter
publisher: Search Engine Watch Blog

5 New & Improved Twitter Features Marketers Should Use
Monday, May 12, 2014, 12:29:13 GMT by Allison Peltz
Twitter has updated profile pages, introduced direct response ads, beefed up its amplify program, now makes engaging tweets appear larger, and has introduced a video collage. Here are a few brands that are making the most of the collage capability.
author: Allison Peltz
publisher: Search Engine Watch Blog

How to Audit Your SEO & PPC Agency or Consultant
Sunday, May 11, 2014, 16:31:41 GMT by Jayson DeMers
If you employ an SEO or PPC consultant/agency, assess these points to determine whether they're doing their job. If you're looking to hire a new agency or consultant, address each point with them and ask for examples before initiating an engagement.
author: Jayson DeMers
publisher: Search Engine Watch Blog

ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day
Friday, May 9, 2014, 17:38:54 GMT by Jessica Lee
With Mother's Day right around the corner, AdGooroo wanted to examine the paid search landscape to see who the leaders were in mobile, desktop, and tablet paid search for the flowers and gifts category. ProFlowers and 1800Flowers claimed the top spots.
author: Jessica Lee
publisher: Search Engine Watch Blog

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