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Publisher: Search Engine Watch Blog


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Don't Stick a Fork in Guest Blogging Yet...
Thursday, January 23, 2014, 17:58:52 GMT by Jon Ball
Google's Matt Cutts has issued a warning shot to low-quality guest blogs. No one would argue that spammers haven't been abusing guest blogging, but it can be done with integrity, and quality. Here's why guest blogging won't go away in 2014.
author: Jon Ball
publisher: Search Engine Watch Blog

Reputation Management Mistakes, Challenges & Solutions for 2014 at ClickZ Live New York
Thursday, January 23, 2014, 16:53:29 GMT by ClickZ
With only a couple of months to go until the inaugural ClickZ Live New York show, we catch up with one of our forthcoming keynote speakers, Andy Beal, CEO of Trackur.com, who gives us his thoughts on reputation management for marketers.
author: ClickZ
publisher: Search Engine Watch Blog

What is Duplicate Content?
Thursday, January 23, 2014, 15:02:44 GMT by Dave Davies
Duplicate content comes in many forms on the web, and each one can negatively impact your SEO efforts. Here are the most common types of duplicate content, how it can impact your site's search rankings, and how to fix duplication issues.
author: Dave Davies
publisher: Search Engine Watch Blog

How to Integrate Content Marketing - Your Path to ROI
Thursday, January 23, 2014, 13:42:29 GMT by Brad Miller
By integrating your content marketing with all the other elements of your marketing, sales, and branding processes, your content will have a much wider appeal, more visibility, and deliver greater results and benefits. Here's how to make it work.
author: Brad Miller
publisher: Search Engine Watch Blog

New Google Shopping Overview & 4 New Tools
Thursday, January 23, 2014, 12:57:10 GMT by Mary Weinstein
Google Shopping's latest campaigns structure changes the already significant paid Product Ads on Google Shopping completely. Google Product Listing Ad )PLA( structure and management is changing fundamentally. Are you ready?
author: Mary Weinstein
publisher: Search Engine Watch Blog

How Do You Stack Up Against Top Brands on Twitter? [Study]
Wednesday, January 22, 2014, 20:20:34 GMT by Jessica Lee
Social analytics company Simply Measured analyzed 200 companies, both big and small, to see what they were up to on Twitter, including looking at average follower size, quarterly growth, and engagement levels. Here are some top findings.
author: Jessica Lee
publisher: Search Engine Watch Blog

Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know
Wednesday, January 22, 2014, 18:29:50 GMT by Jennifer Slegg
Google's Matt Cutts, in a personal blog post, declared that "guest blogging is done" as an SEO tactic, setting off a firestorm. Here's a full recap of why this happened, how the industry reacted, and what it means for future of guest blogging.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Employees & Your Brand: How to Reduce the Risk of Reputation Nightmares
Wednesday, January 22, 2014, 14:48:19 GMT by Simon Heseltine
Do you know what your employees are saying about you and your company online? Do you have a clear social media policy? Do you do any form of training for your employees? Do you know how to respond to a social media crisis? If not, then read on.
author: Simon Heseltine
publisher: Search Engine Watch Blog

5 Critical Factors for Optimized Mobile PPC Targeting
Wednesday, January 22, 2014, 13:43:08 GMT by Joseph Kerschbaum
Consider reviewing these tactics within your mobile campaigns and making some adjustments to improve your results. If you aren't yet fully invested in mobile PPC, then let these serve as cautionary tale on where there may be some bumps in the road.
author: Joseph Kerschbaum
publisher: Search Engine Watch Blog

iBeacon: Goodbye Showrooming, Hello In-Store Purchase
Wednesday, January 22, 2014, 12:57:50 GMT by Rachel Pasqua
Apple's iBeacon, an indoor positioning system that uses the latest version of Bluetooth, holds much promise for mobile advertising and location-based marketing. Here's how retailers and brands can develop a strategy to benefit from this technology.
author: Rachel Pasqua
publisher: Search Engine Watch Blog

Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]
Tuesday, January 21, 2014, 20:21:12 GMT by Jessica Lee
Google's Product Listing Ads )PLA( took over the Google Shopping experience in October 2012. Marin set out to uncover its progress in the retail space in 2013, including rate of adoption, advertising spend, click-through rate and more.
author: Jessica Lee
publisher: Search Engine Watch Blog

The 2014 Super Bowl Commercials Just Kicked Off
Tuesday, January 21, 2014, 18:45:35 GMT by Greg Jarboe
Based on new Unruly Media data, 60 percent of the most shared Super Bowl ads of all time were launched before Super Bowl Sunday. Fittingly, everyone can now get a sneak peek of some of this year's commercials on the YouTube Ad Blitz pregame gallery.
author: Greg Jarboe
publisher: Search Engine Watch Blog

Google Killed 350 Million 'Bad Ads' in 2013
Tuesday, January 21, 2014, 17:25:03 GMT by Jennifer Slegg
In 2013, Google removed 350 million bad AdWords ads as part of its efforts to prevent abuse of AdWords by both advertisers and AdSense publishers, although unfortunately they don't detail much about why those particular ads were removed.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

The 3Ps of Content Measurement: Page Rank, Traffic & Engagement
Tuesday, January 21, 2014, 15:04:05 GMT by Jim Yu
Understanding content at a page level gives you a bird's eye view of what resonates with a brand's audience and drives conversions. Here are three ways you can measure the success of your content at a page level in 2014.
author: Jim Yu
publisher: Search Engine Watch Blog

Seeking Search Engine Love? Begin With Yahoo Bing and Google Quality Website Guidelines
Tuesday, January 21, 2014, 13:43:49 GMT by Rebecca Murtagh
The major search engines offer insight into what they look for in a website. These guidelines are useful for determining how search engine-friendly a website is, and should become a vital reference when planning, optimizing, or evaluating a site.
author: Rebecca Murtagh
publisher: Search Engine Watch Blog

2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields
Tuesday, January 21, 2014, 12:58:31 GMT by John Gagnon
You poured data into a pivot table. Now what? Make them smarter. Here's how to use Summarizing Data and Calculated Fields in order to get a different perspective on your marketing data through the pivot table function.
author: John Gagnon
publisher: Search Engine Watch Blog

Dissecting Google Penguin 2.1: What Factors Mattered? [Study]
Monday, January 20, 2014, 14:14:23 GMT by Jessica Lee
SEO data platform MathSight used its reverse engineering process to give clues into what factors Penguin 2.1 was targeting. This data builds on research MathSight uncovered last year on Penguin 2.0,
author: Jessica Lee
publisher: Search Engine Watch Blog

9 Tools to Help You Come Up With Content Ideas
Sunday, January 19, 2014, 17:11:11 GMT by Jayson DeMers
One of the biggest challenges for content marketers and creators is idea generation. If you're feeling stuck or creating content has become a chore, here are nine different strategies to quickly discover, develop, and test content ideas.
author: Jayson DeMers
publisher: Search Engine Watch Blog

Google Updates Widget Link Scheme Definition
Sunday, January 19, 2014, 15:20:28 GMT by Kayla Minguez
Until recently, Google's definition of a widget link scheme was pretty broad. However, Google has gotten a lot more specific in an update to its Link Schemes page to clarify what types of links in widgets violate its webmaster guidelines.
author: Kayla Minguez
publisher: Search Engine Watch Blog

Google Glass Driving Case Thrown Out of Court
Friday, January 17, 2014, 22:25:28 GMT by Chris Merriman
A woman was pulled over for speeding, but when an officer realized she was wearing Google Glass, he added the felony charge of watching a TV monitor while driving. Now a court has ruled that there was no proof the head mounted screen was turned on.
author: Chris Merriman
publisher: Search Engine Watch Blog

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