The two tools are Keyword Niche Finder and Keyword Grouper. The concept behind both tools is grouping keywords together for easier search ad management. The Keyword Niche Finder returns groups of keywords instead of just a long list of keywords related to the term. This is a good place to start if you haven't already done keyword research for the campaign you're working on. For example, let's enter "Christmas shirt" into the tool.

Yahoo! has a new update that serves up some personalization into search results. Let's say you're searching for pizza. You'll now get results for pizza places in your area, despite not including a location in your query: As you can see, there are also links so that you can refine your search to an even narrower neighborhood or town within a greater metro area. Additionally, Yahoo!

Fastest Rising YouTube search terms by month )Global(: January - inauguration February - christian bale March - the climb April - susan boyle May - pacquiao vs hatton June - michael jackson thriller July - michael jackson August - usain bolt September - kanye west October - paranormal activity November - bad romance December - tiger woods Fastest Rising YouTube search terms by month )U.S.

Image via Wikipedia The Nielsen Company reported yesterday that total video streams for November 2009 were up 17 percent year-over-year in the U.S. There were 138.4 million unique viewers of online video that month. They watched 11.2 billion video streams, or about 81 streams per viewer. Viewers spent 200 minutes per viewer - on average - watching online video. Not surprisingly, YouTube was the top online brand ranked by video streams for November 2009 in the U.S. 106.

Bing has finally and smartly released a mobile search app for the iPhone . And it's pretty durn sweet, if you ask me. The homepage of the app features a daily photo with hotspots, just like going to Bing.com on a desktop browser. You can navigate the app horizontally or landscape, and the user interface is well-designed. My favorite part is the Map, which is so smooth. When you zoom in or out, or navigate in any direction,

Image via Wikipedia Last month, "unfriend" was named Oxford Dictionary's word of the year for 2009. This afternoon, our friends at Experian Hitwise analyzed the top 300 search terms for 2009 and Facebook was the top-searched term overall. Now, if only I could convince my kids to friend me on Facebook. But I digress. This is the first year that the social networking Website has been the top search term overall, accounting for 0.67 percent of all searches. In fact,

Whether it is a good time or not to be in the publishing industry right now, is most likely a matter of opinion, probably dependent on the amount of cash in your advertisers pocket, and DEFINITELY dependent on what side of the impending digital divide you are sitting. However, if you are in search and social media right now i would argue that this has to be hands down the most thrilling time to be working with content publishers. Why?

Benjamin Ellis, a leading consultant for digital businesses and tech startups in the UK seems to be in the mood for being challenged at the moment. After tackling awareness of prostate cancer with the ritual challenge of movember , he has now turned his attention to online privacy. In the wake of the storm of blogging reactions to Eric Schmidt's comments on privacy ,

The Google Analytics API was launched last April and then updated with a few more features in September . Now, developers are getting access to additional advanced features . Here's what's included in the API update: Support for Advanced Segments - Originally unveiled over a year ago, developers are getting two ways to use advanced segements via the API: Create them on the fly by specifying their expression directly through an API query.

Google launched a new URL shortening service , but it has limitations. It can only be used via the Google Toolbar and Feedburner, at least for now. )More on the Toolbar and Feedburner updates in a later post.( The Google URL Shortener uses goo.gl as a root domain. Meanwhile, Facebook is testing a URL shortening service, using FB.me as a domain. It was first noticed via Facebook's mobile interface. The shortening can be used for pages as well - for example - fb.me/starbucks.

Google has updated its toolbar for Internet Explorer and Firefox with a sharing feature , which enables user to share any page to a variety of social networks. Additionally, My Location is now out of Toolbar Labs and official on the Google Toolbar. Meanwhile, if you have the RSS feed on your blog set up through Feedburner, it just got a heckuvalot easier to send your posts to Twitter . Simply go to your Feedburner account, select the feed you wish to Tweet,

Image by Getty Images via Daylife This this handed to me, Newsknife has just published a ranking of the Top News Sites of 2009. The big story is that Newsknife's combined figures for sites owned by Rupert Murdoch put them in second place at a time when Murdoch has declared his unhappiness with Google News. )Methinks the media mogul doth protest too much.( The Top News Sites of 2009 is compiled by Newsknife from its analysis of more than 311,000 listings by over 7,

Image by Bruce Clay, Inc via Flickr There were seven solo presentations at SES Chicago 2009 , which reflects a change in format for some of the topics covered at the conference and the consistently high rantings that some speakers have received over the years. One of those solo presentations, which was given by Christine Churchill, president of KeyRelevance.com , was on keyword research. So, how many keywords do you need in your paid search account?

About a year ago, LinkedIn launched a new search platform, which has turned out to be wildly successful. Search activity has doubled since the update. Of course, their membership has almost doubled as well. No word on whether the chicken or the egg came first on that one. Either way, LinkedIn is improving their search platform with the addition of filters . The filter options are automatically generated and are placed down the left side of the results.

Google's had StreetView for awhile and Bing recently introduced Streetside imaging to their maps. Now, MapQuest is entering the ring with their street-level imaging , which they've dubbed "360 View." 360 View isn't available everywhere, so MapQuest is providing coverage maps, similar to what a wireless communications company might provide to show you where you can get a signal.

Coincidence or not, in the wake of Firefox recommending their users switch to Bing , Google launched a nationwide campaign advertising Chrome in the UK today. This follows a recent TV and print campaign in Italy appealing to trendy 'stilisti' )fashionistas( suggesting users gift wrap Chrome for Christmas . So, is this why Google have been talking up page speed as a ranking factor recently?

Landing page optimization is paramount to a successful enterprise. However, most upper management teams within companies are blind to the fact that their landing pages aren't useful and actually prevent conversion. Is it not obvious that a better converting landing page means more money for the company and isn't that the point of doing business?

When you query Google, you'll notice suggestions appear to assist you in your search. They appear as a list in a drop down menu. This feature is known as Google Suggest and became default on the homepage in August 2008 . Now, that menu is getting additional, universal features . Let's say you're wondering what the capital of a country is. As you're typing, the answer may appear directly in the Suggest menu: Also, you might want to check the weather.

comScore has released updated data for the 2009 online holiday shopping season . The trending increase in spending has continued, largely along the same numbers we saw last week : Analysts expect "Green Monday," the biggest online shopping day of the year, to occur today, December 14. It's possible that the one day total could surpass $900 million. If that happens, it will be the first time in history. Keeping our fingers crossed.

"You can't make money in web analytics just by looking at reports." With that, SES Advisor and New York Times bestselling author Bryan Eisenberg set the stage for the state of analysis in search marketing. As budgets flow from offline to online, they're moving disproportionately to search. Search has always excelled at accountability, but as the spend increases the bar is being raised. We all have and know what web analytics are. Data quantity isn't the issue,