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Publisher: Search Engine Watch Blog


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Facebook Adds Trending Topics
Friday, January 17, 2014, 18:59:06 GMT by Jennifer Slegg
Facebook's new personalized trending future is designed to get people talking about interesting things that are happening in the world, as well as to keep Facebook users informed of the news and other trending topics.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Matt Cutts: Google Search Result Positions Aren't Weighted Differently
Friday, January 17, 2014, 17:58:40 GMT by Jennifer Slegg
Regardless of which page or organic position your site appears in Google's search results pages, specific positions on the page aren't isolated or reserved for different weightings of the algorithm to give different signals different priority.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Google Now is Coming to Desktop Computers, via Chrome
Friday, January 17, 2014, 17:08:21 GMT by Chris Merriman
Personal assistant Google Now, which monitors your web searches and alerts you about things such as the weather, flights, and traffic as well as providing various event reminders, has previously been available only on Android devices.
author: Chris Merriman
publisher: Search Engine Watch Blog

PPC Management Operations: The Ultimate Guide
Friday, January 17, 2014, 15:02:30 GMT by Pauline Jakober
Regularly scheduled daily, monthly, quarterly, and semi-annual PPC tasks will ensure that you miss less opportunity to respond to change and increase your return on investment. This guide will help your PPC accounts perform at the optimal level.
author: Pauline Jakober
publisher: Search Engine Watch Blog

Facebook Content Comes to Yandex Search Results
Friday, January 17, 2014, 06:18:58 GMT by Thom Craver
Russian search giant Yandex has announced a deal with Facebook giving them direct access of public data. Posts will pop up in Yandex's blog search results, where it will join results from other blogs and social networks including Twitter.
author: Thom Craver
publisher: Search Engine Watch Blog

Google, Bing Gain Search Share to End 2013
Thursday, January 16, 2014, 20:04:50 GMT by Danny Goodwin
Google's search share was at near record levels in the U.S. in December, while Bing also continued its pattern of slowly growing its share, according to the final 2013 installment of comScore's monthly look at U.S. search engine rankings.
author: Danny Goodwin
publisher: Search Engine Watch Blog

Yelp CEO Confirms Sting Operations to Clean up Paid Reviews
Thursday, January 16, 2014, 17:58:59 GMT by Pierre Zarokian
In a recent interview, Yelp CEO Jeremy Stoppleman discussed what his company has been doing for the past two years to combat fake reviews, and how the Yelp team studies fake reviews, seeking commonalities and abnormalities they can filter for.
author: Pierre Zarokian
publisher: Search Engine Watch Blog

Where's the Search?
Thursday, January 16, 2014, 15:02:48 GMT by P.J. Fusco
Search is everywhere, which means organizations must produce high-quality and authoritative, yet informatively entertaining, content that is device agnostic and encourages a uniquely human social echo for it to be deemed search engine optimal.
author: P.J. Fusco
publisher: Search Engine Watch Blog

Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]
Wednesday, January 15, 2014, 21:05:36 GMT by Jennifer Slegg
A survey of holiday shoppers finds that Google paid search results that included pictures of products influenced 31 percent of online purchases, while online reviews and ratings influenced 48 percent of online shoppers.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Twitter Expands Tailored Audiences, Redesigns Web Interface
Wednesday, January 15, 2014, 20:00:10 GMT by Liva Judic
True to )its own( form, Twitter has released not one but a couple of news updates at once: it is partnering with Epsilon to offer new ways to target ads via tailored audiences, and is also rolling out a redesigned web interface.
author: Liva Judic
publisher: Search Engine Watch Blog

New Google Publisher Plugin for WordPress Lets You Verify Your Site, Manage AdSense
Wednesday, January 15, 2014, 17:54:20 GMT by Jennifer Slegg
The new official Google Publisher Plugin makes it simple to verify a WordPress site for Webmaster Tools with one click, and is also designed to make it very easy for webmasters to add AdSense code to a WordPress blog.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Yelp: Court Ruling on Anonymous Customer Reviews 'Could Have a Chilling Effect on Free Speech'
Wednesday, January 15, 2014, 16:53:54 GMT by Dave Neal
A U.S. court has ordered customer review website Yelp reveal the names of seven of its anonymous reviewers. The order follows a lawsuit filed by a carpet cleaning company which suspected that some of the reviews placed online about it were made up.
author: Dave Neal
publisher: Search Engine Watch Blog

How to Implement Adjusted Bounce Rate )ABR( via Google Tag Manager [Tutorial]
Wednesday, January 15, 2014, 14:48:02 GMT by Glenn Gabe
Gain a stronger view of user engagement )and get closer to actual bounce rate( with this step-by-step tutorial on how to implement adjusted bounce rate via Google Tag Manager, a free tag management system that lets you quickly deploy tracking tags.
author: Glenn Gabe
publisher: Search Engine Watch Blog

Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month
Wednesday, January 15, 2014, 13:57:42 GMT by John Lee
January is when B2B advertisers need to embrace their oddball status and grab the New Year by the horns. Here's how you can ramp up those campaigns in January and Q1 to capitalize on the other side of the seasonality coin.
author: John Lee
publisher: Search Engine Watch Blog

Google Cuts Authorship in Search Results by 20-40%
Wednesday, January 15, 2014, 12:57:17 GMT by Jennifer Slegg
Getting your face on Google's search results pages via authorship is getting harder. New authorship algorithms aim to display photos for authors Google considers relevant and interesting and cut down on pictures of lesser quality authors.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Adobe Marketing Cloud Integrates Campaign and Experience Manager
Wednesday, January 15, 2014, 10:16:13 GMT by Thom Craver
Adobe has announced integration between two key products in their Adobe Marketing Cloud service: Adobe Campaign )for analytics( and Adobe Experience Manager )for content(. In addition, Adobe also announced several enhancement to the products.
author: Thom Craver
publisher: Search Engine Watch Blog

YouTube Unveils New Comment Management Page
Tuesday, January 14, 2014, 21:46:16 GMT by Liva Judic
YouTube just revamped its commenting system again, still linking to but not totally removing it from Google+, despite receiving major criticism when it switched the system over to its social arm. Here's a look at what's new.
author: Liva Judic
publisher: Search Engine Watch Blog

Google Images Makes it Easier to Search by Usage Rights
Tuesday, January 14, 2014, 20:25:42 GMT by Jennifer Slegg
Google Images has made a great change to its search results. Users can now search for images with specific usage rates more easily. This will be extremely helpful when trying to find images that you can safely use for publishing on your own sites.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Google Buys Nest, Spends $3.2 Billion on 'Smart Home' Device Maker
Tuesday, January 14, 2014, 17:44:39 GMT by Dan Worth
Google will pay $3.2 billion to buy Nest Labs, a firm that has set out to try and improve everyday items around the home such as smoke alarms and thermostats. The deal clearly positions Google as being ready for the new era of the "connected home.
author: Dan Worth
publisher: Search Engine Watch Blog

Top Online Retailers Favor Facebook for Traffic and Sales [Study]
Tuesday, January 14, 2014, 16:39:14 GMT by Jessica Lee
Social technology company 8th Bridge released its Social Commerce IQ report, which looks at nearly 900 online retail brands and their social adoption. What it found was Facebook is winning in terms of traffic and perceived value.
author: Jessica Lee
publisher: Search Engine Watch Blog

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