Relationship building is becoming a more critical part of many aspects of SEO and SEM. Be genuine. Be unique. Be nice. Doing so can lead to links, traffic, conversions, increased social signals, or something good down the road you can't measure.

Facebook Insights metrics relating to Reach and Talking About can be misleading unless you know what the data represents. Here's what to do if these metrics are important to you and your reporting period doesn't align with those Facebook provides.

There may be quality reasons why you don't need PPC for everything your business does. It isn't the silver bullet for all business problems, but there is value in many cases. Here are three reasons to consider before killing a paid search campaign.

For its "Mobile Search Moments" report, Google and Nielsen also found that 59 percent of mobile searches occurred after 3 p.m., with 22 percent taking place from 8 p.m. to midnight, when people are more likely to be at home or on the go.

A new tool in Bing Webmaster Tools will help webmasters performing site moves. Whether you're moving URL structure internally or changing your whole site address, the Site Move tool in Bing Webmaster Tools wants to help your site survive the move.

An eBay study on the effectiveness of paid search advertising claims that brand keyword ads provide no short-term benefits and negative return on investment )on average(. Our jury of PPC experts had plenty to say about this hotly debated topic.

Long-tail keywords continue to be a powerful way to leverage search traffic, especially with the growing competition around highly-sought after core keywords. Here's how to make them work for your SEO purposes and help increase conversions.

While the 60+ sessions on the agenda are reason enough to attend SES New York 2013, some of the greatest tips you may take home from the conference come after hours - during networking events with more than 100 speakers and your fellow attendees.

Your goal as a marketer in high-stakes situations is to reduce the perceived risk of "worse." To offer the best escape route to the fearful. One of the best ways to do this is to be the anti-Yoda, to offer fully the commitment-free concept of "try.

Is there a correlation between a price of a product or service and its CPC? Do keywords associated with high-priced products cost more? Use these break-even points to help determine the favorability of a successful investment in paid search.

Pharmacies made impressive use of the flu outbreak, the public attempted to diagnose themselves whether it was for the flu or otherwise, and 12 months made a huge difference in the amount of results encompassing winter-related illnesses.

If you've been sitting on the sidelines expecting Google+ to fade away, forget it. No serious marketer can afford to ignore the implications of Google+ and authorship. This guide will help you navigate the often confusing landscape that is Google+.

Google is wishing users a happy St. Patrick's Day today with a cute animated Google Doodle featuring a group of six Irish step dancers )five girls and a boy( all dressed in green, with each bearing one of the letters making up Google's name.

178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion, comScore reports. A rising tide is no longer lifting all the boats. There are winners and losers in the latest data.

Digg hopes to identify and rebuild the best of Google Reader's features, but also advance them to fit "the Internet of 2013", such as integrating it into social networks and communities like Facebook, Twitter, Tumblr, Reddit, and Hacker News.

Google now owns 67.5 percent of the U.S. search market. After reaching 67 percent for the first time in November and repeating the feat in January, Google has topped its own record and strengthened its market share stranglehold, comScore reported.

Google Panda will soon evolve from monthly )or so( manual refreshes to a constant part of Google's real-time algorithm, according to Google's Distinguished Engineer Matt Cutts. The latest )possibly final?( Panda refresh is expected today or Monday.

Acquiring organic traffic requires the right keywords, well-researched and developed content, and precision timing. If your content is serving a purpose, accessible, and easy to consume - your readers will build all of the links you will ever need.

Give yourself a pat on the back if your team is doing these things because it means you're doing a really good job with your online marketing strategy. You're destined to see some really great things happen in the long run if you stay vigilant.

One easy mistake to make when managing your Google Shopping Product Listing Ads )PLA( campaign is to allow too much overlap between your All Products ad group and your other ad groups. Here's how to prevent this issue from hurting your campaign.