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Publisher: Search Engine Watch Blog

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Google Launches Panda 4.0
Wednesday, May 21, 2014, 11:27:49 GMT by Jennifer Slegg
It's official. Panda 4.0 has officially hit the Google search results. Google and Matt Cutts have confirmed Panda 4.0 began rolling out yesterday, and it has caused some waves in the search results along with an update targeting spammy queries.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Google Targets Spammy Queries With Payday Loans Algorithm Update
Wednesday, May 21, 2014, 09:22:03 GMT by Jennifer Slegg
over the weekend Google released an update to their algorithm most commonly referred to as the "payday loans update". Google said it is "the next generation of an algorithm that originally rolled out last summer for very spammy queries.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Google Must 'Forget' Unfavorable Search Results in Europe
Wednesday, May 21, 2014, 07:06:10 GMT by Jennifer Slegg
Europe's high court has ruled that people have a "right to be forgotten". This means Google and other search engines will be required to remove negative search results. It will take Google several weeks to figure out how to make this work.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Google Updates PageSpeed Insights Tools With User Experience Rules
Tuesday, May 20, 2014, 17:46:14 GMT by Jessica Lee
Google added user experience rules to its PageSpeed Insights tool, which helps site owners create a better mobile experience for website visitors. The tool was updated to a mobile-friendly design and documents were translated into additional languages.
author: Jessica Lee
publisher: Search Engine Watch Blog

Google Search Engine Market Share Nears 68%
Tuesday, May 20, 2014, 16:15:40 GMT by Ashley Zeckman
Google holds a staggering 67.6 percent of the U.S. search engine market share )tying their own record, which was set in January of this year(, according to the latest search engine market share figures for April, released by comScore.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

The Link Graph Conundrum: Why Citations Remain Critical to SEO Survival
Tuesday, May 20, 2014, 13:54:48 GMT by Eric Enge
These activities will all give you alternative ways to build your reputation, visibility, and traffic. They also give you the best chance that your site will be sending out the types of signals that search engines want to discover and value anyway.
author: Eric Enge
publisher: Search Engine Watch Blog

26 Free )or Free-to-Try( Content Curation Tools
Tuesday, May 20, 2014, 12:54:25 GMT by Ken Lyons
Content isn't always practical or cost effective to produce on a regular basis. That's where curating content can come in handy. Here's a list of 26 tools you can use to find, aggregate, and share your curated content with the world.
author: Ken Lyons
publisher: Search Engine Watch Blog

PPC Click-Through Rate by Position: Does Rank Matter? [Data]
Tuesday, May 20, 2014, 11:54:02 GMT by Jason Tabeling
What is the "right" position is for a given keyword? A data set of more than 12,000 data points was analyzed to find out what the click-through rate )CTR( would be at various average positions. Here are three insights from the data.
author: Jason Tabeling
publisher: Search Engine Watch Blog

Google Adds Quick Facts to Maps
Tuesday, May 20, 2014, 05:11:31 GMT by Ashley Zeckman
Google has added an additional Maps feature called Quick Facts for desktop users looking for some extra factoids in their search. Google is pulling the information from Wikipedia and other data sources used to power Google's Knowledge Graph.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]
Monday, May 19, 2014, 18:07:26 GMT by Jessica Lee
WordStream released findings of a research study that examined the gender gap that may exist in a business environment where Web marketing clients are serviced by both female and male representatives, and their respective client satisfaction scores.
author: Jessica Lee
publisher: Search Engine Watch Blog

Bing Adds Food & Drug Information to Snapshot Results
Monday, May 19, 2014, 18:07:26 GMT by Ashley Zeckman
Fresh off of adding 150 million doctors, lawyers, and professionals, Bing has expanded its Snapshot feature again. Now Bing searchers get quick access to information about medications and certain foods, Bing announced on its Search Blog.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Search Engine Indexation Analysis: A Simple Guide
Monday, May 19, 2014, 18:07:26 GMT by Josh McCoy
A thorough analysis shows content that is receiving some impressions further down in the results and could use some extra attention. Here's how you can truly understand what is being indexed and showing in the search results of Google and Bing.
author: Josh McCoy
publisher: Search Engine Watch Blog

The Ultimate Entrepreneur's SEO Checklist for 2014
Friday, May 16, 2014, 13:52:21 GMT by Lisa Buyer
How can entrepreneurs survive and swim the SEO sharks? Here's some advice and top tips for business leaders looking for the ultimate entrepreneur SEO checklist for 2014, plus how to screen for social media fakes, phonies, and posers.
author: Lisa Buyer
publisher: Search Engine Watch Blog

PPC Management: Your Past, Present & Future
Friday, May 16, 2014, 11:46:35 GMT by Joseph Kerschbaum
Don't get stuck in the mire of the present and always putting out fires within your account. PPC managers need to reside in the future, past, and present simultaneously in order to get the full scope of their campaigns and optimize them successfully.
author: Joseph Kerschbaum
publisher: Search Engine Watch Blog

Websites Fail Page Speed Test: 4 Things You Need to Know [Study]
Thursday, May 15, 2014, 21:01:09 GMT by Ashley Zeckman
Internet marketing company Portent recently tested 500 e-commerce sites using YSlow to gather basic performance data and found 50 percent of the websites audited had an average load time of 5+ seconds with a standard deviation of 8 seconds.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement
Thursday, May 15, 2014, 13:48:28 GMT by Ben Goodsell
Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. Here's how to establish your own mobile performance benchmarks when compared to desktop so you can identify and fix common issues.
author: Ben Goodsell
publisher: Search Engine Watch Blog

Google Webmaster Tools: An Overview
Thursday, May 15, 2014, 11:42:42 GMT by Simon Heseltine
Google Webmaster Tools is the primary mechanism for Google to communicate with webmasters and helps alert you about issues with your site. This guide will walk you through the various GWT features, and what actionable data can be found within.
author: Simon Heseltine
publisher: Search Engine Watch Blog

Marin Software Stakes Claim as First Google API Partner to Support RLSA
Wednesday, May 14, 2014, 18:19:33 GMT by Jessica Lee
Marin Software is the first Google API partner to support the new retargeting technology.
author: Jessica Lee
publisher: Search Engine Watch Blog

A 5-Step DIY Promotion Guide for Startups to Generate Business Without Google
Wednesday, May 14, 2014, 13:57:55 GMT by Pratik Dholakiya
Don't rely on the whims of a search engine to keep your business afloat. Diversify. Seek out the communities, influencers, and platforms your audience spends time with. Capture and keep that interest by solving problems for your target audience.
author: Pratik Dholakiya
publisher: Search Engine Watch Blog

Why You Need to Own Your Data & Digital Assets
Wednesday, May 14, 2014, 12:07:14 GMT by Rebecca Murtagh
Data is the lifeblood of a sustainable business. It drives decisions on content, usability, SEO, social, and more. The brand must assert ownership of data from day one, and diligently manage it as if it were worth its weight in gold. Because it is!
author: Rebecca Murtagh
publisher: Search Engine Watch Blog

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