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Publisher: Search Engine Watch Blog


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Schema.org Introduces New Elements for Actions
Tuesday, April 22, 2014, 19:08:31 GMT by Thom Craver
Schema is expanding its markup to include Actions, Potential Actions, and Entry Points. According to schema.org, the new schema is for helping websites "to describe the actions they enable and how these actions can be invoked.
author: Thom Craver
publisher: Search Engine Watch Blog

Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools & More
Tuesday, April 22, 2014, 17:48:02 GMT by Lisa Raehsler
During a live stream event today, Google announced three key AdWords updates that will be launched over the next few months - new app ads, more insightful reporting, and enterprise-class tools for efficiency and scale.
author: Lisa Raehsler
publisher: Search Engine Watch Blog

26 Free )or Free-to-Try( Online Collaborative Tools for Marketers
Tuesday, April 22, 2014, 13:56:31 GMT by Ken Lyons
Effective collaboration with team members and access to killer tools are critical for successful marketers. Here are 26 online, cutting-edge, and free )or free-to-try( collaborative tools to supercharge your marketing and empower your team.
author: Ken Lyons
publisher: Search Engine Watch Blog

Google Analytics Content Reports: Understanding the Key Benefits
Tuesday, April 22, 2014, 12:51:07 GMT by Anna Lewis
The content reports in Google Analytics offer useful data, including detailed interaction data on all pages, data broken down by subfolder, pages on which visitors entered the site, and pages which have been the final page of a session.
author: Anna Lewis
publisher: Search Engine Watch Blog

What Do Google's Earnings Reports Tell Us About AdWords Trends?
Tuesday, April 22, 2014, 11:50:45 GMT by Alistair Dent
Google published their quarterly earnings last week, but they tell us quite a lot about what is happening on AdWords across the market. Paid search budgets are growing. But what's the story with mobile and why aren't CPCs rising?
author: Alistair Dent
publisher: Search Engine Watch Blog

Google Marks Earth Day 2014 With 6 Animated Animal Logos, Including a Hummingbird
Tuesday, April 22, 2014, 04:27:48 GMT by Jennifer Slegg
For Google's annual salute to Earth Day in 2014, the company has incorporated a series of six animals - the Rofous hummingbird, dung beetle, moon jellyfish, Japanese macaque, puffer fish, and veiled chameleon - into various animated logos.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

PostJoint Google Penalty Fallout Continues
Monday, April 21, 2014, 20:14:36 GMT by Jennifer Slegg
PostJoint has reconfirmed their penalty in Google. Their penalty was for unnatural inbound links, which seems to be Google's stock penalty for blog networks. It was not a new business model violations penalty, as has been reported elsewhere.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Google Trends Now Lets You Subscribe to Search Topics
Monday, April 21, 2014, 16:53:19 GMT by Jennifer Slegg
Google has announced a new feature to enable people to follow trending topics happening in the world or even down to a specific country, as well as receive notifications from Google on any specific topic you like, all which are sent via email.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Google Analytics Combines Data From All Devices; Renames Visits, Visitors
Monday, April 21, 2014, 16:08:01 GMT by Thom Craver
Visits will now be called "sessions" and visitors will now be called "users." The Google Analytics team has also integrated web data and app data within the same reports. These new views roll out to all accounts starting this week.
author: Thom Craver
publisher: Search Engine Watch Blog

7 Tips to Ensure Your SEO Strategy Supports Your Brand
Monday, April 21, 2014, 14:02:13 GMT by Josh McCoy
Sitelinks, logo schema, brand image alt tagging, Google+, publisher tagging, local listings, and looking beyond the first page of brand results are seven area where you need to make sure the brand is given its fair share of SEO attention.
author: Josh McCoy
publisher: Search Engine Watch Blog

Google AdWords RLSA: 3 Ways to Take Full Advantage
Monday, April 21, 2014, 13:01:50 GMT by Jason Tabeling
RLSA is a very powerful tool, especially as personalization continues as a trend across the digital landscape. Here are three tips on keyword targeting, bidding, and ad copy, plus three important reminders on how to set up RLSA for success.
author: Jason Tabeling
publisher: Search Engine Watch Blog

What Type of Content Should You Create: Long or Short?
Monday, April 21, 2014, 11:56:26 GMT by Salma Jafri
Which form of content should you focus on creating? Should it be long, short, or a mix? If a mix, what's the right ratio? It all depends. Here are the pros and cons of each, plus six critical questions to help you figure out what's right for you.
author: Salma Jafri
publisher: Search Engine Watch Blog

Title Tags & SEO: 3 Golden Rules
Sunday, April 20, 2014, 16:39:08 GMT by Eric Enge
Title tags remain an important part of SEO, and are well worth some attention. When writing your title tags, you should have one distinct page for each major user need you address; avoid overdoing the granularity; and never reuse title tags.
author: Eric Enge
publisher: Search Engine Watch Blog

Guest Blog Network PostJoint Confirms Google Penalty
Friday, April 18, 2014, 17:51:16 GMT by Jennifer Slegg
Google's Matt Cutts confirmed via Twitter that action was taken against guest blog network PostJoint. This is the second major guest blog network that Google has penalized this year, following the highly publicized MyBlogGuest penalty last month.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

How to Identify Non-Ranking URL Page Types Using Google Site Search
Friday, April 18, 2014, 13:49:47 GMT by Ben Goodsell
Crawling a site isn't necessarily the best first step when auditing a website, because it's hard to quantify and prioritize that data in a way that makes sense to clients. Here's how to use Google site search to identify non-ranking page types.
author: Ben Goodsell
publisher: Search Engine Watch Blog

5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos & Website
Friday, April 18, 2014, 13:04:29 GMT by Brian Dean
YouTube is a very crowded place, so how do you get people to watch YOUR video instead of the millions of others? With video SEO. Here's how to leverage the signals YouTube uses to get more traffic to your videos - and ultimately to your site.
author: Brian Dean
publisher: Search Engine Watch Blog

One Easy Trick to Convert Website Visitors Into Leads
Friday, April 18, 2014, 11:59:05 GMT by Howard Jacobson
Instead of trying to motivate your prospect to do something hard, why not work the other part of the equation? Next time you're trying to increase your conversion rate, try this: make one thing easier for your prospect.
author: Howard Jacobson
publisher: Search Engine Watch Blog

Matt Cutts on How Google Handles 404 & 410 Status Codes
Friday, April 18, 2014, 05:21:30 GMT by Jennifer Slegg
In a recent webmaster help video, Google's Matt Cutts talks about the nuances of 404 vs. 410 status codes. While Google's crawlers treat 404s and 410s nearly identically, Cutts reveals that sometimes Google does treat them a little bit differently.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Google Q1 2014 Earnings: Profits Up as CPCs Slide
Thursday, April 17, 2014, 21:03:18 GMT by Dan Worth
Google has revealed profits for the first quarter of 2014 of $3.45 billion, up from $3.35 billion in the same period last year, but its average cost-per-click income has fallen by 9 percent year-over-year.
author: Dan Worth
publisher: Search Engine Watch Blog

Microsoft's Scroogled Campaign: Dead...Again?
Thursday, April 17, 2014, 20:33:06 GMT by Jennifer Slegg
Scroogled, Microsoft's anti-Google campaign, has met with mixed results. Derrock Connell, Microsoft Corporate President of the Bing Experiences team, recently indicated that Microsoft might be shutting the door on future Scroogled campaigns.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

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