Publisher: Search Engine Watch Blog

Result 341 - 360 of about 1130

The pros and cons of adopting Apple Pay for your ecommerce business
Tuesday, October 27, 2015, 12:42:47 GMT by Amanda DiSilvestro
If you run a store that's looking to try something new in the New Year, Apple Pay might be a good option. But first let's weigh up the good and bad.
author: Amanda DiSilvestro
publisher: Search Engine Watch Blog

How to deal with content that competes for the same search terms
Monday, October 26, 2015, 13:19:24 GMT by Brittney Sheffield
Unfortunately it's common for top-of-the-funnel, broad terms to be a keyword of focus for multiple pages on your site whether you’re a startup or an enterprise business.
author: Brittney Sheffield
publisher: Search Engine Watch Blog

Everything you need to know about the disavow file
Monday, October 26, 2015, 12:34:07 GMT by James Perrott
Let’s get right back to basics and explore what the disavow file is, why it exists, and how and when to use it.
author: James Perrott
publisher: Search Engine Watch Blog

SEM stats: 20+ of the most interesting from this week
Friday, October 23, 2015, 12:33:44 GMT by Christopher Ratcliff
Welcome to our weekly round-up of statistics from the world of search and slightly beyond.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Automating landing page creation is a really bad idea
Thursday, October 22, 2015, 13:40:21 GMT by Stephen Kenwright
Few sites would automatically generate content or use an automated tool to build backlinks, so why is it considered fine to dynamically generate doorway pages?
author: Stephen Kenwright
publisher: Search Engine Watch Blog

How social signals really affect your search rankings
Thursday, October 22, 2015, 12:50:04 GMT by Jayson DeMers
If harnessed properly, engagements and activities on social media really can have an effect on your site’s overall ranking, but maybe not in the exact way you think.
author: Jayson DeMers
publisher: Search Engine Watch Blog

What is semantic search and why does it matter?
Wednesday, October 21, 2015, 13:31:29 GMT by Christopher Ratcliff
An exploration of an important term that crept into the SEO conscience way back in 2013: semantic search.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Mobile and desktop SEO: is there really a difference?
Wednesday, October 21, 2015, 13:01:17 GMT by Gregg Stewart
While many of the foundational elements of mobile SEO are identical to desktop SEO, there are a number of techniques that are required to amplify search signals for mobile.
author: Gregg Stewart
publisher: Search Engine Watch Blog

How do I get a search box to appear in my site’s search results?
Tuesday, October 20, 2015, 13:42:45 GMT by Christopher Ratcliff
I've now realised there's something else missing from my site’s search results… my very own search box within the sitelinks.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

How to use PPC for PR crises and online reputation management
Tuesday, October 20, 2015, 12:57:28 GMT by Pauline Jakober
When it comes to online reputation management (ORM) there's no doubt the strong role PPC can play if you need something quick to address the problem.
author: Pauline Jakober
publisher: Search Engine Watch Blog

Using Kickstarter for SEO: a case study
Monday, October 19, 2015, 13:08:46 GMT by Chuck Price
Kickstarter is an internet phenomenon, launching countless projects and products over the past few years. The site occupies a lot of Google real estate, with more than 845,000 keywords appearing in the top 100 Google organic search results.
author: Chuck Price
publisher: Search Engine Watch Blog

Google’s AMP project: what will be the impact on publishers?
Friday, October 16, 2015, 13:42:58 GMT by Kenny Chung
Last Wednesday, Google announced the rollout of Accelerated Mobile Pages (AMP), a new project that will have long-lasting consequences for content publishers and search marketers.
author: Kenny Chung
publisher: Search Engine Watch Blog

SEM stats: 10+ of the best from this week
Friday, October 16, 2015, 13:07:47 GMT by Christopher Ratcliff
Full disclosure: this may not be as ‘weekly’ as the headline suggests, nor will I be able to promise as many as 10 stats whenever we publish it,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Five reasons why visitors will abandon your website
Thursday, October 15, 2015, 14:09:19 GMT by Justin Freid
As clickbait becomes a common marketing tactic, some extremely frustrating user experiences are being used to convince visitors to stay on a website or sign-up to an email list.
author: Justin Freid
publisher: Search Engine Watch Blog

How do I get sitelinks to appear in my site’s search results?
Thursday, October 15, 2015, 12:18:39 GMT by Christopher Ratcliff
The first thing I had to figure out when asking this question was, what the heck do you actually call the links that appear under the main URL when searching for a brand or a publisher?
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Seven common uncertainties in PR and how to overcome them
Wednesday, October 14, 2015, 12:29:50 GMT by Ken McGaffin
SEOs really have to understand online PR to be truly effective at link building. But PR is a whole different discipline.
author: Ken McGaffin
publisher: Search Engine Watch Blog

How to use beacons to create customer experiences that connect and convert
Wednesday, October 14, 2015, 11:39:33 GMT by Jon Schepke
Here are some suggestions when considering the deployment of beacons in your stores.
author: Jon Schepke
publisher: Search Engine Watch Blog

How to get most out of Yahoo Gemini
Tuesday, October 13, 2015, 15:07:07 GMT by Jennifer Johnstone
Here's why search marketers that are currently refining campaign strategies in anticipation of the upcoming holiday shopping season should consider using Yahoo's Gemini platform.
author: Jennifer Johnstone
publisher: Search Engine Watch Blog

Do you have to come first in search anymore?
Tuesday, October 13, 2015, 12:46:16 GMT by Christopher Ratcliff
What position do you want your business to appear in search engine results pages (SERPS)? Number one? All of them? Alright calm down, you megalomaniac.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Google Shopping: three updates to be familiar with this holiday season
Monday, October 12, 2015, 13:57:56 GMT by Kelly Wrather
In anticipation of the holidays, Google has made several enhancements to Shopping Campaigns and Product Listing Ads (PLA) to help streamline the experience.
author: Kelly Wrather
publisher: Search Engine Watch Blog

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