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Publisher: Search Engine Watch Blog


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6 Tips for Leaving Your Marketing Bubble
Thursday, January 9, 2014, 12:45:53 GMT by Lisa Barone
Make 2014 the year you break free from the marketing box/bubble/silo you've become stuck in. Make this the year you move toward integration, both for yourself and your agency. Here's some advice on how to do it.
author: Lisa Barone
publisher: Search Engine Watch Blog

Google Webmaster Tools Now Provides More Specific Search Query Data
Wednesday, January 8, 2014, 20:39:20 GMT by Jennifer Slegg
Google Webmaster Tools will now provide more specific details about the number of impressions and clicks your site gets from search. Also, a new filter will be of particular interest to those webmasters who have a lot of mobile traffic.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Unruly's Second Opinion on Top 10 Social Video Trends for 2014
Wednesday, January 8, 2014, 19:03:41 GMT by Greg Jarboe
Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming the first screen; and the biggest opportunity for brands to kickstart a global viral cascade.
author: Greg Jarboe
publisher: Search Engine Watch Blog

Twitter Co-Founder Launches Q&A Social Search Jelly App
Wednesday, January 8, 2014, 18:03:15 GMT by Lee Bell
Twitter co-founder Biz Stone might have left the world's biggest social network Twitter a while back but he hasn't given up on technology entrepreneurism, having launched a social search app called Jelly on iOS and Android.
author: Lee Bell
publisher: Search Engine Watch Blog

10 Lessons On Creating Spectacular Content
Wednesday, January 8, 2014, 14:51:59 GMT by Ken McGaffin
Creating spectacular content may seem daunting if you've never done it before - and it may seem risky because results can't be guaranteed. But spectacular content is becoming the only content worth creating. Here are 10 tips to get started.
author: Ken McGaffin
publisher: Search Engine Watch Blog

How Should You Charge For SEM?
Wednesday, January 8, 2014, 14:06:40 GMT by Justin Freid
By having an understanding of what goes into a new account, you can choose a pricing model that fits your needs the best. Here are five of the most popular pricing models that are being used by freelance SEM managers and large agencies.
author: Justin Freid
publisher: Search Engine Watch Blog

Is Your Website Bass Ackwards?
Wednesday, January 8, 2014, 13:01:30 GMT by Larry Marine
Good UX design means you must understand the user's desired outcome, find the most emotionally charged aspect of the process, and then leverage that emotional investment early in the process to compel the user to complete the rest of the tasks.
author: Larry Marine
publisher: Search Engine Watch Blog

European Search Awards Entry Deadline is Fast Approaching
Wednesday, January 8, 2014, 08:14:34 GMT by Danny Goodwin
Time is quickly running out to enter your nominations for the European Search Awards. The deadline is January 17 for individuals, agencies, or organizations hoping to have their outstanding search achievements in Europe honored during RIMC 2014.
author: Danny Goodwin
publisher: Search Engine Watch Blog

Yahoo Confirms Its Ads Spread Malware to Users
Wednesday, January 8, 2014, 06:59:01 GMT by Michael Passingham
Hundreds of thousands of Yahoo users in European countries may have been infected with malware injected into advertising hosted on Yahoo websites. The ads were served in iframes by Yahoo's advertising service, and were hosted on external sites.
author: Michael Passingham
publisher: Search Engine Watch Blog

Rap Genius No SEO Genius: Lyric Site Fails to Recover Traffic After Google Penalty
Tuesday, January 7, 2014, 20:24:48 GMT by Jennifer Slegg
Despite returning to Google's index after getting caught for unnatural linking, there still seems to be a significant loss in overall traffic for Rap Genius, showing they definitely aren't back up to their pre-Google penalty traffic levels.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Facebook Sued for Profiting From Private Message Data
Tuesday, January 7, 2014, 18:49:08 GMT by Michael Passingham
Facebook is facing yet more legal action as a result of its privacy practices, this time surrounding alleged "systematic interception" and commercial use of private messages sent between users on the site.
author: Michael Passingham
publisher: Search Engine Watch Blog

Google Android's Next Destination: Audi, Honda, GM, Hyundai Cars
Tuesday, January 7, 2014, 17:28:36 GMT by Lee Bell
Google has teamed up with car giants Audi, GM, Honda, and Hyundai, as well as chip designer Nvidia, to form the Open Automotive Alliance )OAA( to bring the Android mobile operating system to automobiles to create a "driving-optimized experience.
author: Lee Bell
publisher: Search Engine Watch Blog

Conquering Content Marketing in 5 Steps: It All Starts With a Plan
Tuesday, January 7, 2014, 14:52:31 GMT by Dan Cristo
Once you have a captive audience, promote your product. It seems simple, yet so few are able to create and market great content online. Here's how to come up with a plan that catches the attention of consumers and drives them to your website.
author: Dan Cristo
publisher: Search Engine Watch Blog

Reverse Engineer Sociology & Influencer Understanding for Outreach Success
Tuesday, January 7, 2014, 13:02:02 GMT by Simon Penson
Reaching out to influencers is incredibly time consuming. Building relationships in an environment where most of those journalists and site owners you want to reach are spammed to death on a daily basis is hard work. Here's how to work smarter.
author: Simon Penson
publisher: Search Engine Watch Blog

Why Apps Will Dethrone Content as King of Digital Marketing
Monday, January 6, 2014, 20:20:14 GMT by Pratik Dholakiya
The sites with the best tools dominate the web. Facebook, Twitter, Google, YouTube, WordPress, and LinkedIn don't owe their success to content marketing because they are more than content. Here's why apps are the future of digital marketing.
author: Pratik Dholakiya
publisher: Search Engine Watch Blog

4 Ways to Expand PLA Success in 2014
Monday, January 6, 2014, 14:47:56 GMT by Kelly Wrather
Google Product Listing Ads have become a key component of driving online sales, so the time to capitalize is now. As 2014 gets underway, marketers should consider the following ways to take PLA programs to the next level.
author: Kelly Wrather
publisher: Search Engine Watch Blog

40% of Facebook Users Visit the Site Multiple Times Per Day [Study]
Monday, January 6, 2014, 12:57:26 GMT by Yuyu Chen
Pew's new research reveals that Facebook has been the most popular U.S. social media site )7 in 10 online adults had Facebook accounts in 2013(, as well as the most effective networking platform to engage online users over the past year.
author: Yuyu Chen
publisher: Search Engine Watch Blog

Link Building the Right Way in 2014
Friday, January 3, 2014, 15:14:10 GMT by Chuck Price
Link building, if done correctly, isn't cheap or easy. If your objective is to improve a website's visibility in organic search results, then relevant links are still the best way to do so in 2014. But you'll need to invest and avoid link schemes.
author: Chuck Price
publisher: Search Engine Watch Blog

5 Essential Elements for Mobile SEO Success in 2014
Friday, January 3, 2014, 13:53:35 GMT by Jay Taylor
Adopting a successful mobile SEO strategy as part of your overall SEO strategy will undoubtedly give your organization a competitive advantage in 2014. Here are five essential elements to ensure your mobile SEO investments pay off.
author: Jay Taylor
publisher: Search Engine Watch Blog

4 Surprisingly Awesome Google Retail Opportunities for 2014
Friday, January 3, 2014, 13:08:12 GMT by Mary Weinstein
Google did a lot in 2013, but the retail opportunities and places the search giant could grow based on its current technology and resources are a bit mindboggling. Here are some areas where Google could potentially grow in 2014.
author: Mary Weinstein
publisher: Search Engine Watch Blog

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