Benchmarking means analyzing the performance of your competitors' and industry's paid search efforts to monitor, adjust, and improve the relative performance of your own campaigns. Here's how to get your competitive benchmarking up to snuff.

Responsible for driving brand awareness via social media, growing your client base via social media marketing, optimizing your B2B website for social media, or managing client relations via social media marketing? Then don't miss this session.

Coordinating an international SEO program can feel a lot like herding cats. Still, as common markets mature and competition increases, optimizing abroad may provide you with the highest return on your spend. You can't afford to assume too much.

One of the best ways to approach your blog posts is to put yourself in the shoes of your followers and identify a question they might have. Your assignment is to answer that question with a post.

Citing declining usage and a focus on fewer products, Google today gave notice to its loyal )but apparently too few in number( users that its RSS platform is going away permanently via a message in Google Reader and a couple of blog posts.

Mobile engagement and activation, while consumers are watching TV or out in the real world, is becoming increasingly prevalent. Lunenfeld will share some new data and examples that show where second screen activation is headed in 2013.

Verified websites can now find out what people are pinning with Pinterest Web Analytics. The new tool will give brands a better idea of what's popular with metrics including the numbers of pins, how many people have seen the pins, and visits.

When performing SEO audits, it's incredibly important to dig into a website's source code to understand what's present. Unfortunately, coding gremlins may be sitting below the surface, causing big SEO damage. Here are some top source code problems.

The Scroogled campaign isn't to convince you Microsoft is the better search and email alternative. It's to make you afraid of how good Google is. But is Microsoft "scroogling" itself?

LinkedIn has given people a new way to "poke" somebody - one which isn't awkward for anyone involved, benefits the recipient, and gets the giver noticed by their intended target: the Endorsement. Here's how to make it work for you - and them.

Tag management systems have matured and offer a wealth of new tracking capabilities beyond basic functionality of simply centralizing your tags. If you're contemplating the switch, consider these reasons for implementing a tag management solution.

The settlement ends a case against Google which dates back to 2010, when it was revealed that the company's Street View camera units had been illegally snooping in on local Wi-Fi networks while the vehicles were taking pictures for the service.

You can expect another Google Panda update to roll out this Friday or Monday, according to Google's Distinguished Engineer Matt Cutts. Also, Cutts has revealed that Google is working on a significant change to the Penguin algorithm.

Building identity around top content is now an integral part of a strong digital marketing strategy, especially considering Author Rank may be more disruptive than all the Panda updates combined. Here's how you can prepare for the inevitable change.

One of the core tactics of PPC campaign optimization is search term analysis. Learn how to locate your raw search term data and group it together to focus your analysis, add relevant keywords, and ensure you're more likely to generate positive ROI.

As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. If SEO is a core component of your digital marketing strategy, here are three reasons having a mobile-friendly website is becoming essential.

A "dive bar" in Seattle has banned the augmented reality spectacles to preserve privacy. The bar's owner responded to angry Facebook commenters, arguing that the original post was "mostly humorous" and told them to "get a sense of humor".

Beverly Stayart has come up limp in her bid to hold search engines accountable for a search suggestion that links her to erectile dysfunction drug Levitra. The middle-aged woman is now 0-4 in attempts to prove her name has been misappropriated.

Google's Distinguished Engineer Matt Cutts has hinted at an upcoming Google update that is aimed at protecting searchers by lowering the rankings of merchants. It's all still pretty vague at this point, but here's what Cutts said Friday at SXSW.

Today's interactive Google Doodle featuring the famous words "DON'T PANIC" )in large, friendly letters on the cover( is in tribute to "The Hitchhiker's Guide to the Galaxy" and author Douglas Adams, who was born on this date in 1952.