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Why Competitive Benchmarking is Integral to Paid Search Success
Benchmarking means analyzing the performance of your competitors' and industry's paid search efforts to monitor, adjust, and improve the relative performance of your own campaigns. Here's how to get your competitive benchmarking up to snuff.
author: Gregg Hamilton
publisher: Search Engine Watch Blog
Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY
Responsible for driving brand awareness via social media, growing your client base via social media marketing, optimizing your B2B website for social media, or managing client relations via social media marketing? Then don't miss this session.
author: Jasmine Sandler
publisher: Search Engine Watch Blog
International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program
Coordinating an international SEO program can feel a lot like herding cats. Still, as common markets mature and competition increases, optimizing abroad may provide you with the highest return on your spend. You can't afford to assume too much.
author: David Cato
publisher: Search Engine Watch Blog
Why Blog: The Benefits of Business Blogging for Visitors & Links
One of the best ways to approach your blog posts is to put yourself in the shoes of your followers and identify a question they might have. Your assignment is to answer that question with a post.
author: Dave Davies
publisher: Search Engine Watch Blog
Google Reader Going Away July 1
Citing declining usage and a focus on fewer products, Google today gave notice to its loyal )but apparently too few in number( users that its RSS platform is going away permanently via a message in Google Reader and a couple of blog posts.
author: Danny Goodwin
publisher: Search Engine Watch Blog
Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY
Mobile engagement and activation, while consumers are watching TV or out in the real world, is becoming increasingly prevalent. Lunenfeld will share some new data and examples that show where second screen activation is headed in 2013.
author: Greg Jarboe
publisher: Search Engine Watch Blog
Pinterest Web Analytics Launches for Verified Websites
Verified websites can now find out what people are pinning with Pinterest Web Analytics. The new tool will give brands a better idea of what's popular with metrics including the numbers of pins, how many people have seen the pins, and visits.
author: Lisa Lacy
publisher: Search Engine Watch Blog
SEO Audit Tips: 8 Examples of Why Your Source Code Matters
When performing SEO audits, it's incredibly important to dig into a website's source code to understand what's present. Unfortunately, coding gremlins may be sitting below the surface, causing big SEO damage. Here are some top source code problems.
author: Glenn Gabe
publisher: Search Engine Watch Blog
Psst, Microsoft! Bashing Competitors Isn't a Marketing Strategy
The Scroogled campaign isn't to convince you Microsoft is the better search and email alternative. It's to make you afraid of how good Google is. But is Microsoft "scroogling" itself?
author: Lisa Barone
publisher: Search Engine Watch Blog
LinkedIn Endorsements: The New "Poke"
LinkedIn has given people a new way to "poke" somebody - one which isn't awkward for anyone involved, benefits the recipient, and gets the giver noticed by their intended target: the Endorsement. Here's how to make it work for you - and them.
author: Todd Mintz
publisher: Search Engine Watch Blog
Top 5 Arguments For Implementing a Tag Management Solution
Tag management systems have matured and offer a wealth of new tracking capabilities beyond basic functionality of simply centralizing your tags. If you're contemplating the switch, consider these reasons for implementing a tag management solution.
author: Garry Przyklenk
publisher: Search Engine Watch Blog
Google Pays $7 Million to Settle Street View Snooping Case
The settlement ends a case against Google which dates back to 2010, when it was revealed that the company's Street View camera units had been illegally snooping in on local Wi-Fi networks while the vehicles were taking pictures for the service.
author: Shaun Nichols
publisher: Search Engine Watch Blog
Google Panda Update Coming Within Days; 'Next Generation' of Penguin in Works
You can expect another Google Panda update to roll out this Friday or Monday, according to Google's Distinguished Engineer Matt Cutts. Also, Cutts has revealed that Google is working on a significant change to the Penguin algorithm.
author: Danny Goodwin
publisher: Search Engine Watch Blog
How to Start Building Your Author Rank: 6 Best Practices
Building identity around top content is now an integral part of a strong digital marketing strategy, especially considering Author Rank may be more disruptive than all the Panda updates combined. Here's how you can prepare for the inevitable change.
author: Guillaume Bouchard
publisher: Search Engine Watch Blog
Locate and Analyze Search Term Data in AdWords Faster & Easier
One of the core tactics of PPC campaign optimization is search term analysis. Learn how to locate your raw search term data and group it together to focus your analysis, add relevant keywords, and ensure you're more likely to generate positive ROI.
author: Joseph Kerschbaum
publisher: Search Engine Watch Blog
3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy
As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. If SEO is a core component of your digital marketing strategy, here are three reasons having a mobile-friendly website is becoming essential.
author: Jay Taylor
publisher: Search Engine Watch Blog
Google Glass Ban Gets Bar Big Publicity
A "dive bar" in Seattle has banned the augmented reality spectacles to preserve privacy. The bar's owner responded to angry Facebook commenters, arguing that the original post was "mostly humorous" and told them to "get a sense of humor".
author: Lee Bell
publisher: Search Engine Watch Blog
Woman Comes Up Limp Yet Again in Google Search Suggestion Fight
Beverly Stayart has come up limp in her bid to hold search engines accountable for a search suggestion that links her to erectile dysfunction drug Levitra. The middle-aged woman is now 0-4 in attempts to prove her name has been misappropriated.
author: Danny Goodwin
publisher: Search Engine Watch Blog
Matt Cutts: Merchant Quality to Affect Google Search Rankings
Google's Distinguished Engineer Matt Cutts has hinted at an upcoming Google update that is aimed at protecting searchers by lowering the rankings of merchants. It's all still pretty vague at this point, but here's what Cutts said Friday at SXSW.
author: Danny Goodwin
publisher: Search Engine Watch Blog
DON'T PANIC: Google's Insanely Complicated Douglas Adams Interactive Doodle
Today's interactive Google Doodle featuring the famous words "DON'T PANIC" )in large, friendly letters on the cover( is in tribute to "The Hitchhiker's Guide to the Galaxy" and author Douglas Adams, who was born on this date in 1952.
author: Danny Goodwin
publisher: Search Engine Watch Blog
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