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Publisher: Search Engine Watch Blog


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How Can Good PPC Managers Become Great PPC Managers?
Friday, May 9, 2014, 14:02:33 GMT by Pauline Jakober
Good PPC managers get results, they know their way around the necessary data tools, and they can follow the foundations of PPC well. But great PPC managers don't stop there. These are some characteristics that elevate a PPC manger from good to great.
author: Pauline Jakober
publisher: Search Engine Watch Blog

How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience
Friday, May 9, 2014, 12:01:46 GMT by Eli Goodman
BuzzFeed's impressive growth is mainly due to successfully leveraging social platforms - particularly Facebook - to help drive traffic. While desktop traffic for BuzzFeed has roughly doubled in the past year, mobile traffic is up nearly five times!
author: Eli Goodman
publisher: Search Engine Watch Blog

Google Buys, Then Shuts Down Restaurant Website Builder Appetas
Thursday, May 8, 2014, 20:35:59 GMT by Ashley Zeckman
Google has purchased and shut down Seattle-based Appetas, a website that lets restaurateurs build a website inexpensively with integrations )social, mobile, reservations, delivery( that only larger restaurants can usually afford.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Google AdWords MCC Scripts Now Available to All Users
Thursday, May 8, 2014, 18:05:00 GMT by Jennifer Slegg
All Google AdWords advertisers now has access to the scripts from within their My Client Center account. Google has released guides and code snippets for the MCC scripts, which can help you manage account changes at scale using JavaScript code.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Local Listing Management Priorities: How & Where to Syndicate Local Data
Thursday, May 8, 2014, 13:58:26 GMT by Bill Connard
Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical. Here's how to implement a smarter, more effective local listings syndication strategy.
author: Bill Connard
publisher: Search Engine Watch Blog

Google Reveals What New & Expectant Parents Search For
Thursday, May 8, 2014, 13:28:14 GMT by Greg Jarboe
New and expecting parents do twice as many searches as non-parents. Health is their biggest concern, but believe it or not, college planning is right up there. And they rely heavily on mobile devices for more than you might think.
author: Greg Jarboe
publisher: Search Engine Watch Blog

PPC SWOT Analysis: Manage Campaigns Like a Business
Thursday, May 8, 2014, 12:27:50 GMT by John Lee
An analysis of strengths, weaknesses, opportunities, and threats will help give you a detailed understanding of opportunities inside and outside of your paid search accounts. Here's how to do a PPC audit through the lens of a SWOT analysis.
author: John Lee
publisher: Search Engine Watch Blog

Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]
Wednesday, May 7, 2014, 18:15:57 GMT by Jessica Lee
Google research reveals 34 percent of consumers on tablets or computers will also go to a store. And these people are ready to buy once they are in a store, as 18 percent of local searches lead to sales, compared to 7 percent for non-local searches.
author: Jessica Lee
publisher: Search Engine Watch Blog

7 Reasons You Need to Update Your Google Maps App
Wednesday, May 7, 2014, 17:10:34 GMT by Ashley Zeckman
Google Maps has released a major update to their app for Android and iOS, including lane guidance, offline directions, improved search for restaurants, bars, and hotels, direct integration with the Uber app, ability to save locations, and more.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

How to Recover From a Google Smartphone Rankings Demotion [Case Study]
Wednesday, May 7, 2014, 14:09:22 GMT by Glenn Gabe
Websites that incorrectly handle mobile users can face a smartphone rankings demotion in Google. Here's how one website that was hit by a demotion fixed technical problems causing the issue, and rebounded once the changes were implemented.
author: Glenn Gabe
publisher: Search Engine Watch Blog

10 Video SEO Tips That Can Truly Impact Your Rankings
Wednesday, May 7, 2014, 12:33:46 GMT by Evy Wilkins
Video SEO best practices and ideas for taking a long-term, quality-driven approach to get your videos to rank well for your search terms. Let these 10 points be your checklist as you plan or review your video SEO strategy.
author: Evy Wilkins
publisher: Search Engine Watch Blog

Matt Cutts: Google Won't Devalue Links Anytime Soon
Tuesday, May 6, 2014, 20:27:30 GMT by Jennifer Slegg
With Google stepping up its efforts to penalize link networks and those who buy and sell links, and algorithms like Panda meant to reward sites with high-quality content, how important will backlinks be to Google's search algorithm in the future?
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Google Now Combines Online Shopping With Location-Based Purchasing
Tuesday, May 6, 2014, 19:22:06 GMT by Ashley Zeckman
If one of the products you've been searching for online is sold at a store near you, you will receive an alert via Google Now cards of the nearest location and price of your item, but you'll have to visit to see if the item is actually in stock.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

DuckDuckGo Redesigns Search Results to Add Places, Images, AutoSuggest
Tuesday, May 6, 2014, 18:06:36 GMT by Jessica Lee
DuckDuckGo launched a new design in beta that gives an updated look and feel to its search results. With places in carousel format, autosuggest and other features, DuckDuckGo is seeking user feedback before fully launching the new design.
author: Jessica Lee
publisher: Search Engine Watch Blog

Vine Search Offers New Opportunity for Brands
Tuesday, May 6, 2014, 17:06:11 GMT by Ashley Zeckman
The long awaited web version of Vine is now available, letting anyone search by person, tag, or location. This means there are some additional opportunities for marketers, but some brands aren't yet maximizing their Vine value.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Blog Posts Published on Weekends Get More Social Shares [Study]
Tuesday, May 6, 2014, 16:20:53 GMT by Jessica Lee
What blog post titles get the most engagement? When is your audience actually reading your blog posts? Answers to these questions are more in TrackMaven's recent study published in the "Colossal Content Marketing Report.
author: Jessica Lee
publisher: Search Engine Watch Blog

10 Reasons to Hire a PPC Management Expert
Tuesday, May 6, 2014, 13:59:59 GMT by Pierre Zarokian
PPC advertising will deliver targeted traffic, but it takes technical know-how to do it properly. An expert paid search analyst reviews every facet of your account, looking for areas to improve leads and sales. Here's why you should hire one.
author: Pierre Zarokian
publisher: Search Engine Watch Blog

4 Social PPC Misconceptions
Tuesday, May 6, 2014, 12:59:35 GMT by Melissa Mackey
Social PPC can be a highly effective way to generate leads and sales. Because social PPC is still relatively new, mistaken beliefs abound about advertising on Facebook, LinkedIn and Twitter. This post clears up four of the biggest misconceptions.
author: Melissa Mackey
publisher: Search Engine Watch Blog

Is Google+ Becoming a Blog Platform or Just a Billboard?
Tuesday, May 6, 2014, 11:59:11 GMT by Doc Sheldon
Lately, there seems to be a rise in the usage of Google+ as a platform for expounding theories and explanations, as well as the building engagement with others. How effective is the practice, and for what purpose)s(?
author: Doc Sheldon
publisher: Search Engine Watch Blog

Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]
Monday, May 5, 2014, 17:26:58 GMT by Jessica Lee
Where are the biggest gaps in mobile opportunity for online advertisers? Yahoo and Kenshoo teamed up for a survey that analyzed just that, and found that while most advertisers know the mobile experience is key, less than half optimize for it.
author: Jessica Lee
publisher: Search Engine Watch Blog

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