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Publisher: Search Engine Watch Blog


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Google Panda: Understanding the Technical Inner Workings
Friday, July 11, 2014, 13:59:47 GMT by Ben Goodsell
How does Google's Panda algorithm work? No doubt things have changed since the Panda patent was written, but it provides some valuable insight in URL- and group-level ranking factors to consider, and how to avoid and overcome Google's Panda.
author: Ben Goodsell
publisher: Search Engine Watch Blog

3 Tests to Determine if Mobile Ads are Right for Your Online Store
Friday, July 11, 2014, 11:54:03 GMT by Mary Weinstein
Mobile is big, and getting bigger. But are mobile search ads a good investment for your site? Ask these questions to help determine your potential for mobile success, and Google Analytics reports you can run to help answer those questions.
author: Mary Weinstein
publisher: Search Engine Watch Blog

How to Implement an Engaging Content Marketing Plan for the Finance Industry
Thursday, July 10, 2014, 14:01:12 GMT by Pratik Dholakiya
How many times have you heard that finances are dull and boring and no one wants to read about them? Wrong. It doesn't have to be that way. Here's how to create engaging content surrounding the financial industry.
author: Pratik Dholakiya
publisher: Search Engine Watch Blog

4 Ways to Maximize Agency Relationships
Thursday, July 10, 2014, 13:00:50 GMT by Brad Miller
Generating positive returns and getting things done should be motivation for brands and agencies. Ensuring this happens involves effort from both sides. Sometimes a little relationship maintenance is needed to take things to the next level.
author: Brad Miller
publisher: Search Engine Watch Blog

Influential Twitter Accounts Indexed More in Google [Research]
Thursday, July 10, 2014, 11:55:28 GMT by Jessica Lee
Stone Temple Consulting released findings of research today that showed indexation of Twitter pages was low in Google search results overall, but that influential Twitter accounts with specific types of tweets were indexed more.
author: Jessica Lee
publisher: Search Engine Watch Blog

Publisher Guide for Adding Custom Variables in Google Tag Manager
Wednesday, July 9, 2014, 13:47:27 GMT by Charlene Dipaola
This detailed step-by-step guide will teach you how to install publisher-centered Google Analytics custom variables using Google Tag Manager. Here's how to install the Category, Content Type, Publication Date, and Author customer variables.
author: Charlene Dipaola
publisher: Search Engine Watch Blog

How to Diversify Your PPC Campaigns - and Your Skill Sets at the Same Time
Wednesday, July 9, 2014, 13:02:10 GMT by Joseph Kerschbaum
If you push to learn and test new ideas, you will diversify your campaigns, which will help your overall performance. But through this process you will grow as a campaign manager as you expand your knowledge and experience. Here's how to get started.
author: Joseph Kerschbaum
publisher: Search Engine Watch Blog

Mobile Site Configuration 101: How to Choose
Wednesday, July 9, 2014, 11:56:48 GMT by Jim Yu
If you aren't doing mobile, your site will be left behind in the search results. Here's how to decide which type of configuration to use for your mobile site )responsive, dynamic, or redirection to mobile URLs( and avoid common obstacles.
author: Jim Yu
publisher: Search Engine Watch Blog

'Delete' is Now 'Remove' In AdWords
Tuesday, July 8, 2014, 20:46:26 GMT by Jessica Lee
Google AdWords changed terminology within its interface that replaces most instances of the word "delete" with "remove," as in advertisers will remove campaigns, not delete them. Google said it will help people remember items are not gone forever.
author: Jessica Lee
publisher: Search Engine Watch Blog

Google's Matt Cutts Goes on Leave, but Says Don't Panic
Tuesday, July 8, 2014, 19:30:59 GMT by Jessica Lee
Google's Matt Cutts is taking a break until November to spend quality time with his wife, he says, but don't panic - he's leaving webspam in the capable hands of the team at Google and offered up resources for people to learn and stay informed.
author: Jessica Lee
publisher: Search Engine Watch Blog

Top Keyword Combos for PPC Retail Ads During Back to School [Data]
Tuesday, July 8, 2014, 13:48:58 GMT by John Gagnon
The back-to-school and back-to-college retail audience spent an estimated $72.5 billion in 2013. Here's a look at how word choice in retail PPC ads during the back-to-school season )July 15 to September 15( can impact your campaign success.
author: John Gagnon
publisher: Search Engine Watch Blog

Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began
Tuesday, July 8, 2014, 11:58:20 GMT by Rebecca Murtagh
Some organizations may continue to view mobile as an "add-on" or supplementary effort. However, those who embrace the shift in behavior and deliver what their customers want and need to make a purchase decision will likely be the ultimate winners.
author: Rebecca Murtagh
publisher: Search Engine Watch Blog

Lucky Duck: Why Things Are Going Swimmingly for DuckDuckGo
Monday, July 7, 2014, 18:06:59 GMT by Jessica Lee
DuckDuckGo continues to grow its user base, passing 1 billion searches early this year, and continues to integrate into our lives, with the news Apple will support it as a default search engine in OS X Yosemite. What's next for the search engine?
author: Jessica Lee
publisher: Search Engine Watch Blog

Vine Your Way to ClickZ Live San Francisco
Monday, July 7, 2014, 15:46:08 GMT by ClickZ
ClickZ wants to bring out your inner child, by launching a Vine competition that encourages you to show off your favorite action figure. The winner will be whisked away to San Francisco for our upcoming event.
author: ClickZ
publisher: Search Engine Watch Blog

SEO Website Audits: Everything You Need to Know Part II
Monday, July 7, 2014, 13:45:24 GMT by Kristine Schachinger
An in-depth look at everything you need to know about an SEO website audit, from the differences between tools-based audits and human audits to how much you can expect to pay for the service.
author: Kristine Schachinger
publisher: Search Engine Watch Blog

Implementing the SEO Quality Gate
Monday, July 7, 2014, 13:00:08 GMT by Andrew Delamarter
It's important to have an internal process in place to ensure content is optimized before it goes out into the world. To do this, we can utilize the SEO Quality Gate.
author: Andrew Delamarter
publisher: Search Engine Watch Blog

10 Shocking Facts About Content Marketing Today
Monday, July 7, 2014, 11:54:45 GMT by Jayson DeMers
Content marketing is a core facet of the digital marketing industry, yet there are still some facts about this strategy that may surprise or even shock you.
author: Jayson DeMers
publisher: Search Engine Watch Blog

Google 'Forgets' Publisher Articles as EU Takedowns Begin
Thursday, July 3, 2014, 18:07:29 GMT by Carly Page
Following Europe's 'right to be forgotten' ruling in May, Google has begun taking down search results. Some publishers have already been affected, including the BBC and The Guardian.
author: Carly Page
publisher: Search Engine Watch Blog

Yahoo Retires Less Popular Products to Make Room for New Innovation
Thursday, July 3, 2014, 17:22:13 GMT by Ashley Zeckman
Yahoo is shutting down a range of its not-so-popular products, in order to focus on its more popular ones. Included in the cull is people search, Xobni, toolbar on Chrome, and Shine.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Bing Reveals U.S. "Fireworks" Search Interest in Time for July 4th
Thursday, July 3, 2014, 15:46:39 GMT by Jessica Lee
In preparation for the Fourth of July, people are going online to search for information or products around the Fourth's main event: the fireworks.
author: Jessica Lee
publisher: Search Engine Watch Blog

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