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Publisher: Search Engine Watch Blog


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Google Shopping Campaigns Transition Tips
Thursday, April 17, 2014, 12:04:52 GMT by Mary Weinstein
Google Shopping Campaigns will soon replace the Google Shopping Product Ad format. Here are some helpful transition tips on inventory format, campaign structure, and tools to get you ready as quickly and smoothly as possible.
author: Mary Weinstein
publisher: Search Engine Watch Blog

Yahoo Wants Google's Spot as the Default iOS Search Engine
Wednesday, April 16, 2014, 23:30:03 GMT by Jennifer Slegg
Will we see Apple switch its default search engine from Google to Yahoo? That's the scenario Yahoo CEO Marissa Mayer is looking to make a reality. Google currently pays Apple about $1 billion a year to be the default iOS search engine.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

SEO & PPC Q1 2014 Trends: ')not provided(', Mobile & Bing Ads All Grow [Reports]
Wednesday, April 16, 2014, 18:38:11 GMT by Jessica Lee
It's that time of year when Q1 "state of" reports are published to demonstrate where 2014 stands today. Two reports, one from RKG and one from The Search Agency, look at trends on both the organic and paid side. Here are the highlights.
author: Jessica Lee
publisher: Search Engine Watch Blog

Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote
Wednesday, April 16, 2014, 16:47:30 GMT by Danny Goodwin
By being customer-centric, continuously optimizing and innovating, and creating an agile corporation, Amazon.com dominates the competition. Jeffrey Eisenberg explains how it became so successful and how marketers can grow and succeed like Amazon.
author: Danny Goodwin
publisher: Search Engine Watch Blog

6 Tips to Protect a Large and Complex Website From Google Panda [Case Study]
Wednesday, April 16, 2014, 15:32:01 GMT by Glenn Gabe
Safeguarding large and complex websites from Google Panda is no easy feat. This post details a case study of a large website that got hit by Panda twice, and also provides important tips for avoiding content-quality problems.
author: Glenn Gabe
publisher: Search Engine Watch Blog

Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?
Wednesday, April 16, 2014, 13:31:14 GMT by Mark Jackson
Google and those who do SEO for a living are always preaching the importance of doing SEO and marketing the "right" way. Yet, do a search for [search engine optimization companies] and you'll see a site breaking Google's rules that ranks No. 1.
author: Mark Jackson
publisher: Search Engine Watch Blog

The Hidden Skill Every PPC Manager Should Possess: Sleuthing
Wednesday, April 16, 2014, 13:31:14 GMT by Joseph Kerschbaum
The number of factors that may influence your PPC performance is almost endless, so PPC managers have to continually sharpen their analytical focus. Here's one example of why sleuthing is a critical skill of managing PPC accounts.
author: Joseph Kerschbaum
publisher: Search Engine Watch Blog

Will Google Reward Secure Websites With Better Search Rankings?
Wednesday, April 16, 2014, 05:33:10 GMT by Dave Neal
Is Google considering giving websites that use strong encryption preferential placement in its search results? Google's Distinguished Engineer Matt Cutts has hinted at this, having recently spoken about about such a move.
author: Dave Neal
publisher: Search Engine Watch Blog

Google Testing In-Store Conversions Tied to AdWords Ads
Tuesday, April 15, 2014, 19:34:22 GMT by Jessica Lee
Google is testing a way to effectively bridge the gap between online activity and in-store purchases. Google has reportedly launched a pilot program with six advertisers dubbed "In-Store Attribution Transaction Reporting in AdWords.
author: Jessica Lee
publisher: Search Engine Watch Blog

Google & Bing Now Showing LinkedIn Rich Snippets
Tuesday, April 15, 2014, 19:34:22 GMT by Jennifer Slegg
When you search Google or Bing for a well-known person combined with the word LinkedIn, that person's LinkedIn result will also feature rich snippet data containing their job title, where they work, and their location.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan
Tuesday, April 15, 2014, 17:28:35 GMT by Melanie White
Following the success of the inaugural ClickZ Live New York digital marketing and advertising conference, we bid a fond farewell to Mike Grehan, group publishing director of ClickZ, Search Engine Watch, and ClickZ Live.
author: Melanie White
publisher: Search Engine Watch Blog

Google Analytics Starts Diagnosing Your Tracking Code For Errors
Tuesday, April 15, 2014, 17:28:35 GMT by Thom Craver
To help you determine which pages have botched tracking code or conflicts in filters, Google's Analytics Diagnostics will "frequently" scan your site to identify issues with tagging, account configurations, tracking code, and reporting data.
author: Thom Craver
publisher: Search Engine Watch Blog

What is SEM? Depends on Who You Ask
Tuesday, April 15, 2014, 15:27:46 GMT by Rebecca Murtagh
Early on, search engine marketing )SEM( was originally defined as the umbrella under which both paid and organic search would fall. Over the years, however, "search engine marketing" has come to mean different things, depending on who you ask.
author: Rebecca Murtagh
publisher: Search Engine Watch Blog

4 Keyword Strategies for Squeezing Performance From Broad Match
Tuesday, April 15, 2014, 13:37:05 GMT by John Gagnon
Learn the latest Bing Ads broad match data, as well as how to use negative keyword lists to save yourself time and money; refine by intent, brand, or key product attributes; prevent "click bleed" between ad groups; and find new exact match terms.
author: John Gagnon
publisher: Search Engine Watch Blog

You Can Now Link Your Google AdWords & Analytics Properties in Bulk
Tuesday, April 15, 2014, 13:37:05 GMT by Thom Craver
Google Analytics announced new bulk linking" process to allow users to link multiple Analytics and AdWords account using a simplified interface. You merely need to check a box next the accounts you want to link and go.
author: Thom Craver
publisher: Search Engine Watch Blog

'Let Me Google That For You' Bill Introduced to U.S. Senate
Monday, April 14, 2014, 21:30:53 GMT by Chris Merriman
The bill, sponsored by Senators Tom Coburn and Claire McCaskill, has the purpose "To streamline the collection and distribution of government information" and proposes that the government prioritize searching for information via the Internet.
author: Chris Merriman
publisher: Search Engine Watch Blog

Yahoo's Yelp Partnership Wipes Out Old Local Business Reviews
Monday, April 14, 2014, 21:30:53 GMT by Jennifer Slegg
The Yahoo-Yelp local search deal seemed like a good idea at the time. But what many Yahoo Local users are discovering is that with the Yelp changeover, those businesses have lost years worth of reviews in favor of a single Yelp review.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift
Monday, April 14, 2014, 19:25:06 GMT by Jessica Lee
Marketing is more complex today than ever. More data means more choices and more ways to interpret success. In the age of keyword ")not provided(," SEO technology company gShift says it's working hard to help marketers to bridge the gap.
author: Jessica Lee
publisher: Search Engine Watch Blog

New Facebook Test: Popular Pages In Your Area
Monday, April 14, 2014, 17:24:19 GMT by Jennifer Slegg
Facebook is testing a new feature called "Popular Pages in Your Area". The new section is located to the right of the News Feed beneath the Trending feature, which displays news results that Facebook's algorithms believe users will be interested in.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

SEO, Your Website & You: 5 Myths & 10 Tips
Monday, April 14, 2014, 15:33:38 GMT by Kristine Schachinger
You can still easily find many irrelevant, misplaced, or simply erroneous bits of information about SEO. Here are five that need to die really horrible deaths. On the flipside, don't miss out on these 10 SEO opportunities that really matter.
author: Kristine Schachinger
publisher: Search Engine Watch Blog

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