Publisher: Search Engine Watch Blog

Result 361 - 380 of about 1108

How US consumers are researching holiday gift ideas in 2015
Wednesday, December 16, 2015, 13:12:10 GMT by Christopher Ratcliff
With Google estimating that 30% of all online purchases now happen on mobile phones, this holiday season will see retailers fighting for shoppers’ attention across more devices and channels then ever before.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

How the UK’s top retailers are using social this Christmas
Wednesday, December 16, 2015, 11:06:23 GMT by Danny Chadburn
Christmas is a time for sharing - at least that’s what the social media teams of some of the country’s biggest retailers want you to think.
author: Danny Chadburn
publisher: Search Engine Watch Blog

How hacking hurts your website’s ranking in search results
Tuesday, December 15, 2015, 14:00:20 GMT by Matt Morgan
It’s not enough to create a great website and leave it set. A healthy website requires ongoing maintenance. A major part of this is to protect it from vulnerability.
author: Matt Morgan
publisher: Search Engine Watch Blog

Customer journey from search to checkout - Star Wars: The Force Awakens tickets
Tuesday, December 15, 2015, 12:44:50 GMT by Christopher Ratcliff
In which we take a look at the experience of searching for a product, looking at a brand's paid search ad for the item and its subsequent landing page, all from a customer’s point of view.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

How healthy is your location data?
Monday, December 14, 2015, 14:51:25 GMT by Jon Schepke
I doubt that many brands spend much time thinking about data health. It's not the sexiest topic in our industry, and its importance is vastly underestimated.
author: Jon Schepke
publisher: Search Engine Watch Blog

Six things I learned launching a MarTech startup
Monday, December 14, 2015, 12:45:39 GMT by Parry Malm
In February 2015, two co-founders and I launched Phrasee â€" a subject line optimisation company â€" and little did we know we were embarking the wildest ride of our lives.
author: Parry Malm
publisher: Search Engine Watch Blog

Six of the most interesting SEM news stories of the week
Friday, December 11, 2015, 12:59:15 GMT by Christopher Ratcliff
This week: changes to structured snippets, a new feature on YouTube, online ad stats and Bing is going to decide what you’re having for dinner.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

App interstitial ads: what Google’s crackdown means to you
Friday, December 11, 2015, 12:29:04 GMT by Guillaume Bouchard
You may remember a few months back, Google mentioned that by showing giant, screen-covering ads for your app to mobile visitors it may lead to a ranking decrease.
author: Guillaume Bouchard
publisher: Search Engine Watch Blog

Why you shouldn’t forget to update your Universal Analytics tracking codes
Thursday, December 10, 2015, 15:05:34 GMT by Nadia Ali
With Google announcing that it will be retiring its classic Analytics, if your sites and apps are still using old and outdated tracking codes and libraries, you’re going to miss out.
author: Nadia Ali
publisher: Search Engine Watch Blog

Click-through rate (CTR) might beat PageRank for Google’s top search results
Thursday, December 10, 2015, 13:34:59 GMT by Stephen Kenwright
If we assume, as the joke goes, that the best place to hide a dead body is on page two of Google, we can assume it has a lot of click data to play around with on page one but much less after that point.
author: Stephen Kenwright
publisher: Search Engine Watch Blog

26 content amplification triggers to help increase engagement
Thursday, December 10, 2015, 12:14:30 GMT by Chris Lake
There’s so much content out there these days that it can be difficult to cut through the noise. You really need to go the extra mile to make an impression.
author: Chris Lake
publisher: Search Engine Watch Blog

Spotlight: DuckDuckGo's Gabriel Weinberg
Wednesday, December 9, 2015, 15:46:52 GMT by Mike O'Brien
DuckDuckGo doesn't collect user data, which appeals to people as ad blockers grow. But the search engine's founder knows it'll take more than privacy to lure people from Google.
author: Mike O'Brien
publisher: Search Engine Watch Blog

How links could be online marketing’s most important KPI in 2016
Wednesday, December 9, 2015, 15:01:34 GMT by Cory Collins
I have noticed an increasing trend during the second half of 2015, the recognized importance of links within online marketing by those outside SEO.
author: Cory Collins
publisher: Search Engine Watch Blog

How to completely dominate Google's first page
Wednesday, December 9, 2015, 12:55:47 GMT by Christopher Ratcliff
See that’s the thing about SEO, it doesn’t matter how doggedly you optimise every element of your site,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Exploring the correlation between social media and search rankings
Tuesday, December 8, 2015, 14:07:10 GMT by Gerald Murphy
Just like email, social media is a communication medium and therefore cannot improve organic search rankings, but why is the SEO industry abuzz with social?
author: Gerald Murphy
publisher: Search Engine Watch Blog

12 good, bad and ugly web design trends for 2016
Tuesday, December 8, 2015, 12:51:41 GMT by Chris Lake
So what have we got going on in 2016? More of the same, some innovative new techniques, and one or two surprises, and a whole bunch of things that should have been jettisoned by now.
author: Chris Lake
publisher: Search Engine Watch Blog

The power of nothing: three lessons from Cards Against Humanity and the killing of Black Friday
Monday, December 7, 2015, 15:18:38 GMT by Adam Stetzer
One business took a pretty interesting approach to this year’s Black Friday shopping extravaganza, and it might just signal a big shift in the way that businesses interact with and market to their customers.
author: Adam Stetzer
publisher: Search Engine Watch Blog

Brand name bidding: should you buy ads for your brand terms?
Monday, December 7, 2015, 12:47:40 GMT by Chris Lake
Why do brands bid on their own brand terms? Is it a good idea, or a bad one? Aren’t you just paying for traffic that you’d otherwise get for free?
author: Chris Lake
publisher: Search Engine Watch Blog

Seven of the most interesting SEM stories of the week
Friday, December 4, 2015, 16:37:24 GMT by Christopher Ratcliff
This week: the sheer massiveness of this year’s holiday weekend spend, a couple of Google updates and a shameless plug.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Case study: how AllSaints boosted acquisition and conversion using ‘full funnel’ programmatic advertising
Friday, December 4, 2015, 13:16:07 GMT by Christopher Ratcliff
The retailer has seen positive results from its retargeting campaigns using programmatic, but earlier this year AllSaints decided to trial the use of programmatic across the entire purchase funnel, not just the lower end.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

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