Search SEO Blogs Archive:

Search SEO Posts Last 14 Days

Publisher: Search Engine Watch Blog

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4 Ways to Make Sure You Find the Right SEO Job
Wednesday, June 18, 2014, 12:51:49 GMT by Erin Everhart
Finding a new job is a two-way street. It's a marriage. The decision to work together is just as much the job seekers' as it is the employer's, Before you say yes to your first offer, here are some things to look for when evaluating your next gig.
author: Erin Everhart
publisher: Search Engine Watch Blog

RIP Bing Ads Express
Wednesday, June 18, 2014, 11:51:26 GMT by Jessica Lee
Bing Ads Express is going away July 30. Meant to be a managed service, of sorts, for local businesses, the Bing Ads product, which launched last October, leveraged an automated system that oversaw paid search campaigns for Express customers.
author: Jessica Lee
publisher: Search Engine Watch Blog

4 Ways to Rev Up Your Facebook Reach Like Harley-Davidson
Tuesday, June 17, 2014, 17:24:54 GMT by Ashley Zeckman
Not every brand has the cult following that Harley-Davidson has boasted for decades. However, brands can take a few pages from Harley's book on creating a culture around their brand or products that speaks to current and potential customers.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

How to Use the Google Analytics Event Tracking Report
Tuesday, June 17, 2014, 13:48:36 GMT by Anna Lewis
Using Event tracking to measure interaction and conversions on your website is beneficial for getting a better understanding of how your users engage with the content and features of your website in a much more advanced way than standard reports.
author: Anna Lewis
publisher: Search Engine Watch Blog

PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider
Tuesday, June 17, 2014, 13:03:19 GMT by Jason Tabeling
Use the power of data for good, not optimization for optimization's sake. Conversion rate and position do have a correlation; every action has an equal and opposite reaction; and remember to focus on the business problem you're trying to solve.
author: Jason Tabeling
publisher: Search Engine Watch Blog

5 Changes You Need to Make for Google Shopping in the Next 2 Months
Tuesday, June 17, 2014, 11:57:57 GMT by Mary Weinstein
Retailers are running out of time to switch to Google Shopping Campaigns. Follow this timeline to ensure your campaign is built out and tested before the August deadline, and follow these steps for a smooth transition to Shopping Campaigns.
author: Mary Weinstein
publisher: Search Engine Watch Blog

Google My Business: New Tools for Small Business Owners
Monday, June 16, 2014, 17:16:12 GMT by Ashley Zeckman
Google has created Google My Business, a one-stop shop for small business owners looking to increase their visibility within Google search, Google Maps, and Google+. Users will also be able to access their applications in one place.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Addressing Thin Content
Monday, June 16, 2014, 13:55:01 GMT by Josh McCoy
You need to take a detailed look at the mission of your content, what purpose it serves, and how your visitors digest and engage with your content. Use these tools to assess your content so you can determine where to adjust your focus.
author: Josh McCoy
publisher: Search Engine Watch Blog

Search Engine Basic Concepts
Monday, June 16, 2014, 11:49:16 GMT by Eric Enge
Baffled by search engines and how they work? Not technical in orientation? Here's a layman's level explanation of the basics of search engines - including the critical concepts of relevance, popularity, segmentation, diversity, trust, and quality.
author: Eric Enge
publisher: Search Engine Watch Blog

Quick Internal Linking Insight Using Google Analytics
Friday, June 13, 2014, 13:59:36 GMT by Ben Goodsell
Linking to URLs with a certain parameter can cause SEO issues such as duplication. Here's how to quickly and easily use information already available to you in Google Analytics to get a list of and find pages linking to a particular group of URLs.
author: Ben Goodsell
publisher: Search Engine Watch Blog

Pre-PPC Strategies For Launching a New Product
Friday, June 13, 2014, 11:53:52 GMT by Howard Jacobson
These three steps, iterated until you get what you're looking for, can get you to the stage where it makes sense to invest in the creation of your Minimum Viable Product, at which point you can start using PPC to see if anyone will buy.
author: Howard Jacobson
publisher: Search Engine Watch Blog

With Guided Search, Is Pinterest the "Next" Search Engine?
Thursday, June 12, 2014, 19:12:58 GMT by Jessica Lee
Pinterest is rolling out guided search on, just like it did for its mobile app back in April. Guided search is a way to actively discover content on Pinterest, versus just passively scrolling the home feed.
author: Jessica Lee
publisher: Search Engine Watch Blog

Google Payday Loans Algorithm Update Launch is Imminent
Thursday, June 12, 2014, 18:07:36 GMT by Danny Goodwin
Less than a month after announcing a significant updateto its algorithm targeting spammy queries such as payday loans, Google's Distinguished Engineer announced yesterday at SMX Advanced that another update will launch this week.
author: Danny Goodwin
publisher: Search Engine Watch Blog

How to Find Link Building Opportunities in 5 Steps Using SpyFu's New Backlink Builder
Thursday, June 12, 2014, 13:46:02 GMT by Dave Davies
With all the great tools already out there, why do you need another? The goal of using SpyFu's Backlink Builder tool isn't to "get a win on every page." It's to short-list sites that are worth looking at. And that's what this tool is great for.
author: Dave Davies
publisher: Search Engine Watch Blog

Content Marketing: 3 Overlooked Content Sources
Thursday, June 12, 2014, 12:00:23 GMT by Brad Miller
The importance of content in all of its forms can't be overstated and neither can the struggle that marketers have producing it. Here are three commonly overlooked content sources and tactical ways to squeeze more content out of them.
author: Brad Miller
publisher: Search Engine Watch Blog

Facebook Posts See More Engagement on Weekends and After Hours [Study]
Wednesday, June 11, 2014, 17:28:50 GMT by Jessica Lee
TrackMaven studied more than 5,000 Facebook pages and about 1.6 million posts to uncover the best days and times to post status updates, as well as how to structure those updates for maximum visibility.
author: Jessica Lee
publisher: Search Engine Watch Blog

How to Do Awesome SEO Annotations
Wednesday, June 11, 2014, 13:52:32 GMT by Andrew Delamarter
The benefits of doing an SEO review of early-stage wireframes or visual designs are hard to quantify, but very real. Here's a quick guide to doing SEO annotations that will make your sites better while educating your colleagues on best practices.
author: Andrew Delamarter
publisher: Search Engine Watch Blog

3 Tips for Selling SEO
Wednesday, June 11, 2014, 11:46:47 GMT by Mark Jackson
Successfully selling SEO requires you to wrap your head around important "pain points" and goals of a prospect, and speak to that. Here are a few tips you can use to help cut through the techno-babble, relate to a prospect, and close some business.
author: Mark Jackson
publisher: Search Engine Watch Blog

Adobe Experience Manager: Content, Search, Social & Mobile - An Integrated Future
Tuesday, June 10, 2014, 13:53:59 GMT by Andy Betts
Aligning your content and optimization strategies is a key priority for modern-day marketers. The new Adobe Experience Manger is a great example of product and industry innovation where all digital channels, assets, and experiences can be optimized.
author: Andy Betts
publisher: Search Engine Watch Blog

Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising
Tuesday, June 10, 2014, 11:48:14 GMT by Rebecca Murtagh
Your initial instinct may be to gloss over the battle of Net Neutrality. However, proposed rules could directly impact the distribution of content, as well as the effectiveness of online advertising by businesses and brands unable to "pay to play.
author: Rebecca Murtagh
publisher: Search Engine Watch Blog

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