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Publisher: Search Engine Watch Blog

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Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]
Monday, July 28, 2014, 07:28:27 GMT by Ashley Zeckman
In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new report from AdGooroo.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Google Has Removed 100,000 Links, Approved More Than Half of 'Right to be Forgotten' Requests
Friday, July 25, 2014, 15:55:33 GMT by Carly Page
Google has removed "the majority" of "right to be forgotten" requests, a number that could exceed the 100,000 mark. It has rejected just over 30 percent of the requests it has received and approved "more than 50 percent" of the requests.
author: Carly Page
publisher: Search Engine Watch Blog

14 Top-Notch Resources to Help You Become a CRO Expert
Friday, July 25, 2014, 13:49:48 GMT by Jamie Smith
It's becoming increasingly expensive to drive traffic to your website. The only way to maintain or improve results is to increase your conversion rate. Study up on these expert conversion rate optimization guides and tutorials to get up to speed.
author: Jamie Smith
publisher: Search Engine Watch Blog

How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups
Friday, July 25, 2014, 13:04:31 GMT by Travis Bernard
Newsletters are an amazing marketing tool, but building a large newsletter audience can be tough. You can run Twitter lead gen cards for free. Just don't promote it, and you never have to pay a dime. Here's how you do it.
author: Travis Bernard
publisher: Search Engine Watch Blog

How to Make AdWords Paid Search Work for You - 7 Important Steps
Friday, July 25, 2014, 11:59:08 GMT by Diane Pease
Want to make your AdWords PPC accounts work better for you? By using these seven routine tasks, you can be not only more effective in managing your paid search clients, but become more valuable to your clients as well.
author: Diane Pease
publisher: Search Engine Watch Blog

SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]
Thursday, July 24, 2014, 23:39:39 GMT by Jessica Lee
A study by and Forrester Research shows 85 percent of retailers surveyed said search marketing )including PPC and SEO( was the most effective customer acquisition tactic. The study also showed display advertising is experiencing a comeback.
author: Jessica Lee
publisher: Search Engine Watch Blog

Foursquare Upgrades App, Transitions Check-Ins to Swarm
Thursday, July 24, 2014, 20:18:26 GMT by Ashley Zeckman
Calling it the beginning of the 'personalized local search' future, Foursquare has moved all check-in functionality from Foursquare to Swarm. It has also revealed a new logo and given us a sneak peek of what the new Foursquare will look like.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

85% of Retailers Say Paid Search is Most Effective Acquisition Channel
Thursday, July 24, 2014, 17:12:18 GMT by Jessica Lee
A new report by and Forrester show paid search as being the most heavily invested in by retailers, and the most effective channel for customer acquisition. The study also showed display advertising is experiencing a comeback.
author: Jessica Lee
publisher: Search Engine Watch Blog

5 Content Questions to Guide Your Site Redesign
Thursday, July 24, 2014, 14:06:11 GMT by Lisa Barone
There's a lot to consider when you decide to redesign your website - it must provide a good user experience, be mobile-friendly, and not lose rankings. But there are also five important content questions to consider before revamping your website.
author: Lisa Barone
publisher: Search Engine Watch Blog

Listing Management: The Required Foundation for Local SEO
Thursday, July 24, 2014, 11:50:21 GMT by Jon Schepke
Effective listing management trumps all other local SEO efforts. It has been and continues to be the required foundation for a successful local SEO program. Consider these four major factors when creating your listing management strategy.
author: Jon Schepke
publisher: Search Engine Watch Blog

Using Majestic's Topical Trust Flow to Find Online PR Opportunities
Wednesday, July 23, 2014, 13:52:28 GMT by Ken McGaffin
Using this powerful filter you can isolate the categories you're interested in, explore the source links to see the news coverage in editorial context, and identify specific journalists to see what type of stories they're interested in.
author: Ken McGaffin
publisher: Search Engine Watch Blog

How to Optimize Your Content Strategy With Social Listening
Wednesday, July 23, 2014, 12:52:06 GMT by Justin Freid
If you understand what your customers are saying, what they need, and how they want to get it, you can craft the right content that meets their needs. Here's how social listening can help you optimize your content strategy.
author: Justin Freid
publisher: Search Engine Watch Blog

How to Ensure Your SEO Strategy Delivers the Right Traffic
Wednesday, July 23, 2014, 11:51:43 GMT by Jay Taylor
When it comes to SEO, achieving first page rankings and getting more traffic is one thing, but here's how to make sure those rankings deliver the right type of traffic to your website, traffic that will actually convert into new customers.
author: Jay Taylor
publisher: Search Engine Watch Blog

Ripoff Report to Revise Removal Policy: May Accept Court Orders
Wednesday, July 23, 2014, 05:24:25 GMT by Pierre Zarokian
Ripoff Report has been notorious for its "no removal" policy, refusing to remove reports for any amount of money, pleading, or legal litigation. However, Ripoff Report is reportedly making some important changes to this iron clad rule.
author: Pierre Zarokian
publisher: Search Engine Watch Blog

Apparel PPC: Zappos Dominates the Competition
Tuesday, July 22, 2014, 18:50:36 GMT by Ashley Zeckman
When it comes to paid search advertising in the apparel category, Zappos is king, according to a new report from AdGooroo, which examined U.S. Google AdWords data from Q2 2014 and also revealed the top 20 apparel keywords by spend.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

3 New Bing Ads Geotargeting Features Now Available
Tuesday, July 22, 2014, 17:50:14 GMT by Jessica Lee
Bing Ads has updated its geotargeting to give advertisers better map control and radius targeting. It also combines the ability to use radius targeting with location targeting. The updates are available in Bing Ads Editor and V9 API.
author: Jessica Lee
publisher: Search Engine Watch Blog

New App-Based Search Engine Startup Relcy Tries to Reset SEO
Tuesday, July 22, 2014, 16:44:51 GMT by Dan Cristo
The idea behind Relcy is to index and rank the content stored within apps on your phone, giving you the ability to search content across all your apps, which the major search engines, like Google, can't access. What could it mean for SEO?
author: Dan Cristo
publisher: Search Engine Watch Blog

Managing Your Robots.txt File Effectively
Tuesday, July 22, 2014, 13:53:48 GMT by Josh McCoy
Robots.txt, when used correctly, can help you aid search engines with site crawling. But simple mistakes may stop search engines from crawling your site. Here's how to use robots.txt, and some tools you can use to check for mistakes.
author: Josh McCoy
publisher: Search Engine Watch Blog

4 Amazing Things You Simply Must Know About Sensational Headlines
Tuesday, July 22, 2014, 11:53:04 GMT by Nathan Safran
If readers are developing headline fatigue, but content creators continue to be chartered with driving traffic, where does that leave marketers when it comes to how to approach headlines? Here are some key takeaways from a study of headlines.
author: Nathan Safran
publisher: Search Engine Watch Blog

Google Love Grows, Bing Satisfaction Drops Among U.S. Customers [Survey]
Tuesday, July 22, 2014, 09:47:19 GMT by Danny Goodwin
Love it or hate it, Google is loved by customers. Bing? No so much? And Yahoo, the love is pretty much gone. That's according to 70,000 users who were surveyed as part of the 2014 American Customer Satisfaction Index )ACSI(E-Business Report.
author: Danny Goodwin
publisher: Search Engine Watch Blog

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