Why the hell should people click on your result? Because you're addressing the user's intent, capturing attention, and inspiring the click. Give users click-worthy results. See seven strategies that will make your site stand out in the SERPs.

While the Google AdWords enhanced campaigns bring several useful updates, there are also some glaring inefficiencies. We examine how to maintain performance with the coming changes and updates specific to call and sitelink ad extensions.

It's easy to confuse the motives for engaging in content marketing )which are often commercial( with the act of inappropriately pushing a commercial message within content. This difference is paramount, and is at the heart of the advertorial debate.

Scroogled, the attack ad campaign Microsoft launched to initially attack Google for switching its shopping results to a paid model and grew to include critiques about Google "reading" the emails of its users to serve ads, is on its last legs.

UK flower delivery site Interflora, banished from Google's UK searches after it placed about 150 advertorials on regional news sites, is out of the penalty box after only 11 days - a timely return to the search results ahead of Mothering Sunday.

Google has launched a new website called How Search Works. One feature SEOs may want to check out is the Fighting Spam section, which shares a stream of real examples of "pure spam" pages that Google has identified and removed from search results.

By this point, pretty much everyone has done The Harlem Shake or been subjected to a rendition. Now YouTube, the site responsible for hosting the videos of the viral dance clips, does the Harlem Shake. No, not the employees, the website itself.

Invitations have been sent out summoning media to "see a new look for News Feed" at an event this coming Thursday starting at 10 a.m. PT at the Facebook's headquartersin Menlo Park. Facebook CEO Mark Zuckerberg is expected to announce the changes.

There's much more to tracking SEO success than rankings and traffic. In Google Analytics, there are three basic types of goal tracking to help justify the investment in SEO: ecommerce tracking, event tracking, and standard goal tracking.

The benefits of conversion rate optimization )CRO( are obvious, but testing is expensive, costing you not just media dollars but with an opportunity cost as well.. Here's how to set yourself up for maximum success before you begin testing.

Most everybody is doing content marketing, but there's more to it than writing blog posts and creating the occasional infographic. Here's the ideal content marketing framework translated into a checklist to ensure your content flies across the web.

Once you grok the basic Google concept )a win for the searcher is a win for Google(, AdWords becomes not easy, but simple. Write ads and create landing pages and websites that serve your prospects' first and your business second.

If you're a business owner looking to hire for SEO and web dev services for rebranding or to create a cutting edge website, don't move forward until you you've asked all the right questions. These tips will help your website avoid major pitfalls.

Facebook announced that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates how serious the social media giant is getting about digital advertising.

Google says automatic sign-in for on Android, iOS, or the web will accelerate online registration and conversion, increase engagement among users, and, most key, give companies access to data on downloads, signed-in users, and their activity.

Looking to supercharge your ads and get more clicks? Google AdWords Campaign Experiments, dummy ads, audience messaging, AdWords labels, and testing in low volume campaigns all offer opportunities to get the most bang for your advertising buck.

WordPress is fantastic, free, and open source. It can be installed, up and running in a matter of minutes, however, out of the box, WordPress is not as SEO friendly as you'd think. This guide will show you the steps to modify a WordPress site.

In a crowded space where everyone uses the same basic tactics, only those who utilize creative forms of outreach specific to their target vertical will separate from the pack. Here's how to gain high-quality links and a competitive advantage.

The goal of a press release is to attract media attention and be published by journalists. To make that happen, press releases should provide a factual yet engaging summary of your news. Avoid technical jargon, hype, and a sales call to action.

What's the secret to improve your organization's visibility in search results in Google News? Information from a patent filed by Google in February 2012 offers new insights into the many potential factors Google's news-ranking algorithm evaluates.