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Publisher: Search Engine Watch Blog


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56% of Marketers Using Mobile PLAs [Study]
Thursday, April 10, 2014, 21:25:14 GMT by Mary Weinstein
A new Kenshoo study looks at whether marketers view Google's product listing ads )PLAs( as a good investment, budgets, mobile PLA adoption, and what marketers are doing wrong. Here are the key findings, and how they impact your Google Shopping ads.
author: Mary Weinstein
publisher: Search Engine Watch Blog

Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]
Thursday, April 10, 2014, 21:25:14 GMT by Jessica Lee
"How do we measure our content?" "Where do we get our data?" "How do we further our marketing careers?" The 2014 Search Marketer Survey by BrightEdge, released this week, aimed to uncover the sentiment around some of the burning questions of 2014.
author: Jessica Lee
publisher: Search Engine Watch Blog

News Flash: Paid Search Query Data Isn't Going Away )Duh(
Thursday, April 10, 2014, 17:18:45 GMT by Larry Kim
Yes, Google is removing queries from the referrer on ad clicks, but this story has been overblown. You can still see your paid search queries, and major third-party platforms won't be impacted. Here's everything you need to know about this issue.
author: Larry Kim
publisher: Search Engine Watch Blog

Combining Social & Content to Earn Visibility & Earn $$$
Thursday, April 10, 2014, 15:33:06 GMT by Simon Heseltine
Tips on how to make your content stand out; the right strategic framework for identifying content opportunities that can enable you to accomplish the right goals; and how to integrate your content directly with your social marketing efforts.
author: Simon Heseltine
publisher: Search Engine Watch Blog

Pick up on Current Events for Link Building
Thursday, April 10, 2014, 13:27:21 GMT by Peter van der Graaf
Giving your website an active role in current events is a lot more efficient than creating media attention from scratch. Here's how you prepare your website for future events so you can attract links with your prompt response.
author: Peter van der Graaf
publisher: Search Engine Watch Blog

Digital Data Trends - Search, Social & Content Fusion
Thursday, April 10, 2014, 13:27:21 GMT by Andy Betts
One of the biggest challenges marketers face is understanding what to do with large amounts of data at hand. Here are some key trends that show how content, search and social )and subsequent measurement( are morphing together.
author: Andy Betts
publisher: Search Engine Watch Blog

Google Starts Blocking Access to Paid Search Keyword Data
Wednesday, April 9, 2014, 21:21:32 GMT by Jennifer Slegg
Everyone has been concerned about the potential of Google expanding ")not provided(" to also encompass paid search. Google has confirmed that AdWords is removing the query from the referrer on ad clicks originating from SSL searches on Google.com.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

80% of Local Searches on Mobile Phones Convert [Study]
Wednesday, April 9, 2014, 21:21:32 GMT by Jessica Lee
What are people looking for when they search for a local business? What do they expect to find? Do they convert? The answer to these questions are explored in the latest research commissioned by Neustar and 15miles, conducted by comScore.
author: Jessica Lee
publisher: Search Engine Watch Blog

Was the Outrage Over the Links in This Matt Cutts Interview Warranted?
Wednesday, April 9, 2014, 19:15:48 GMT by Jennifer Slegg
Google's Matt Cutts recently took part in an online interview that was extremely link heavy. The article sparked much debate about affiliate links, paid links, and whether the linking taking place in this type of interview is natural or spammy.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Will Google Start Blocking Access to Paid Search Keyword Data?
Wednesday, April 9, 2014, 17:30:08 GMT by Jennifer Slegg
Everyone has been concerned about the potential of Google moving ")not provided(" to also encompass paid search. Now a new report says AdWords will no stop supplying third parties with paid search query data within the next few weeks.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

The Future of Link Building: 5 Important Messages
Wednesday, April 9, 2014, 15:24:21 GMT by Jon Ball
Links are still at the core of Google's search algorithm, which means they are still a top SEO priority. And while link building can supercharge your content marketing efforts, you can still build links even if you don't have great content.
author: Jon Ball
publisher: Search Engine Watch Blog

The 4 Most Interesting Features in Google Shopping Campaigns
Wednesday, April 9, 2014, 13:23:34 GMT by Dave Schwartz
There is a lot to like about the switch from the current PLA format to the new Google Shopping Campaigns. Here are the four most compelling new features Google is rolling out, and how they will benefit retailers going forward.
author: Dave Schwartz
publisher: Search Engine Watch Blog

The Art of SEO Direction
Wednesday, April 9, 2014, 13:23:34 GMT by Jennifer Van Iderstyne
In SEO, where you're moving to and when you get there is a matter of perspective, timing, vision, and action. With planning and patience, you will discover that, despite big challenges, what you always thought might be possible, actual could be.
author: Jennifer Van Iderstyne
publisher: Search Engine Watch Blog

A Very Mild Case of Google Penguin?
Tuesday, April 8, 2014, 21:32:39 GMT by Jennifer Slegg
Not every site is impacted the same way by Penguin, Google's algorithm that targets spammy link building tactics. On Twitter, Google's Matt Cutts told one webmaster to continue doing backlink cleanup, as the site has a "very mild case of Penguin.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]
Tuesday, April 8, 2014, 19:26:54 GMT by Jessica Lee
The majority of consumers )73 percent( say they lose trust in the local business when it happens. And 67 percent say the same if they get lost due to faulty location information. This, according to recent survey data released by Placeable.
author: Jessica Lee
publisher: Search Engine Watch Blog

Google Takes Down 7 Japanese Link Networks
Tuesday, April 8, 2014, 17:26:08 GMT by Jennifer Slegg
Japan is the latest country publicized as being hit with the link network penalties by Google. Matt Cutts announced early this morning on Twitter that the web spam team in Japan has taken action against seven link networks over the last few months.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Are Guest Blogs Forked?
Tuesday, April 8, 2014, 15:20:23 GMT by Doc Sheldon
The last couple of weeks have given rise to a lot of cussing and discussing, regarding penalties levied against sites on both ends of the guest blog spectrum. Here are a few things that should help keep you safe from a guest blogging-related penalty.
author: Doc Sheldon
publisher: Search Engine Watch Blog

18 Must-Have Paid Tools for PPC Success
Tuesday, April 8, 2014, 13:34:43 GMT by Melissa Mackey
Sometimes free tools aren't enough. In enterprise PPC, or for tougher tasks like landing page optimization, paid tools are necessary to make an impact - here are 18 tools that will pay for themselves many times over in improved results.
author: Melissa Mackey
publisher: Search Engine Watch Blog

'No-Links Ranking' - The Battle for Better Organic SERPs
Tuesday, April 8, 2014, 13:34:43 GMT by Razvan Gavrilas
Is it possible links will no longer be a ranking factor in the future? Yandex no longer takes links into consideration as a ranking factor. Google has flirted with the idea. What would the SEO landscape look like without links as a ranking metric?
author: Razvan Gavrilas
publisher: Search Engine Watch Blog

U.S. Search Awards 2014 Nominations Now Open
Monday, April 7, 2014, 21:28:51 GMT by Danny Goodwin
No doubt ready to top what was an impressive inaugural event, the U.S. Search Awards will return during Pubcon this year to honor the top campaigns, software, teams, and individuals in search marketing. Nominations open today and close July 18.
author: Danny Goodwin
publisher: Search Engine Watch Blog

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