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Publisher: Search Engine Watch Blog


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Yandex: Playing the Cards to Win
Thursday, August 13, 2015, 11:12:42 GMT by Michael Bonfils
Working on improving its advertising opportunities and product offerings, Yandex will be a necessity if Google is ultimately forced out of Russia.
author: Michael Bonfils
publisher: Search Engine Watch Blog

Bing to Improve Merchant Center
Wednesday, August 12, 2015, 20:37:28 GMT by Mike O'Brien
Upcoming enhancements to Bing Merchants Center, which creates the catalog feeds that power Shopping Campaigns and Product Ads, will allow for greater analytics.
author: Mike O'Brien
publisher: Search Engine Watch Blog

Will Google's Algorithm Give a Boost to the Dot Brand?
Wednesday, August 12, 2015, 12:44:38 GMT by Jennifer Wolfe
Google changes its algorithm based on current search behaviors so it makes sense that Dot Brands don't affect ranking - however, there's a strong possibility that could change in the future.
author: Jennifer Wolfe
publisher: Search Engine Watch Blog

How to Clean Up Unnatural Links from Freehost Microsite Spam
Wednesday, August 12, 2015, 11:39:16 GMT by Marie Haynes
Spam linking was once very common and still works well, though this columnist believes Google will crack down on these links during the next Penguin update.
author: Marie Haynes
publisher: Search Engine Watch Blog

What's Going to Happen to Google Advertisers?
Tuesday, August 11, 2015, 19:28:37 GMT by Mike O'Brien
Industry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for branding and product development.
author: Mike O'Brien
publisher: Search Engine Watch Blog

Minimizing Errors With the HREF Language Element
Tuesday, August 11, 2015, 13:16:23 GMT by Motoko Hunt
Motoko Hunt offers these tips for ensuring your HREF language elements are linked correctly in your global sites for maximum search optimization.
author: Motoko Hunt
publisher: Search Engine Watch Blog

The Perils of Negative SEO: What You Need to Know
Tuesday, August 11, 2015, 12:31:06 GMT by Marcela De Vivo
Negative SEO, such as spamming competitors, can be devastating to your site. As a result, monitoring your link profile is an essential part of keeping a website healthy.
author: Marcela De Vivo
publisher: Search Engine Watch Blog

Testing the International Googlebot, Simplified
Tuesday, August 11, 2015, 11:30:44 GMT by Ben Goodsell
Following an article on Google crawling from non-U.S. IP addresses, this columnist tests the Locale-Adaptive Testing Tool across 13 different languages and 18 different countries.
author: Ben Goodsell
publisher: Search Engine Watch Blog

Your Email Marketing May Impact Your Rankings
Monday, August 10, 2015, 12:22:40 GMT by Dave Davies
Google was just issued a patent based on tying its rankings with email spam. While that patent shows what could be, rather than what will be, it reminds us that Google is always watching.
author: Dave Davies
publisher: Search Engine Watch Blog

9 Year-Over-Year Data Points Every SEO Should Monitor
Monday, August 10, 2015, 11:22:18 GMT by Josh McCoy
Because there's so much seasonality in search, this columnist prefers long-term analytics when it comes to organic traffic based on location, demographic and device, as well as organic 404s.
author: Josh McCoy
publisher: Search Engine Watch Blog

Bing Launches Marketplace Trends Site to Help Targeting
Friday, August 7, 2015, 20:09:22 GMT by Mike O'Brien
Following customer feedback, Bing launched a new site to help its advertisers better target based on location and device, as well as different times of the day and year.
author: Mike O'Brien
publisher: Search Engine Watch Blog

Are You Optimistic About SEO?
Friday, August 7, 2015, 12:01:24 GMT by Bryan Eisenberg
Searchmetrics' recent report about Google's ranking factors falls in with this columnist's "5 R's" SEO summary, and demonstrates the growing focus on content over keywords.
author: Bryan Eisenberg
publisher: Search Engine Watch Blog

Google May Not Give a F*** About Twitter, But Experts Say It Should
Thursday, August 6, 2015, 20:25:46 GMT by Emily Alford
Twitter's falling share prices have, once again, sparked speculation that the time is right for Google to buy Twitter, but what benefits would the buyout really have?
author: Emily Alford
publisher: Search Engine Watch Blog

Can Siri's Voicemail Transcription Help Apple Pull Ahead?
Thursday, August 6, 2015, 12:58:06 GMT by Mike O'Brien
Siri transcribing voicemails is a feature rumored to be in the works. Could that help Apple pull ahead of Microsoft and Google when it comes to digital assistants and voice search?
author: Mike O'Brien
publisher: Search Engine Watch Blog

5 Best Ad Copy Test Procedures To Stand By
Thursday, August 6, 2015, 11:12:27 GMT by Tara Johnson
It's paramount for every PPC professional to test their retail ad copy. This columnist recommends doing one test at a time for and making sure each one lasts at least 30 days.
author: Tara Johnson
publisher: Search Engine Watch Blog

Partnership Rewards Seahawks Fans for Searching with Bing
Wednesday, August 5, 2015, 21:52:46 GMT by Mike O'Brien
Bing has been giving users rewards points for years, but a new partnership with the Seattle Seahawks marks the first time a third-party has been involved in the program.
author: Mike O'Brien
publisher: Search Engine Watch Blog

Only 21% of Marketers Include SEO in Their Budgets [Study]
Wednesday, August 5, 2015, 15:00:22 GMT by Mike O'Brien
Industry experts have cited unfamiliarity and a lack of standards as reasons why marketers routinely ignore SEO when making their budgets, as tech PR agency Hotwire found out in a new study.
author: Mike O'Brien
publisher: Search Engine Watch Blog

7 SEO Tools to Improve Content Marketing
Wednesday, August 5, 2015, 12:24:29 GMT by Navneet Kaushal
Do you need to power a content marketing campaign? Here are seven key SEO tools to help you do it.
author: Navneet Kaushal
publisher: Search Engine Watch Blog

The Future of Augmented Reality
Wednesday, August 5, 2015, 12:24:29 GMT by Dave Lloyd
Experts predict augmented reality will set the tone for future technological advances, as AR- and VR-driven platforms like Microsoft HoloLens progressively transition into the mainstream.
author: Dave Lloyd
publisher: Search Engine Watch Blog

3 Simple Ways to Ensure Your SEO Strategy Isn't Going Stale
Tuesday, August 4, 2015, 12:21:03 GMT by Brittney Sheffield
The next time you have some extra time, reviewing your key landing pages and revisiting your long-tail keyword strategy are productive ways you can keep your SEO efforts up-to-date.
author: Brittney Sheffield
publisher: Search Engine Watch Blog

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