There are hundreds of ways to build links the wrong way, and just as many ways to do it right. Your goal should be to be able to survive and thrive with or without Google. Never forget the quality, intent and relevancy of the link building process.

Google's privacy policy revisions and the continued expansion of Google + are part of an important trend in paid search: targeting ads to people, not just search queries. The more relevant the ads, the more satisfied users, the more clicks on ads.

Search advertisers who employ these popular tips that emerged from a series of workshops hosted by Yahoo over the past year will find it easier than ever to get their accounts in shape for what's expected to be a big year for paid search.

Business optimization in a digital age is the overriding theme for SES London this year. But it goes far beyond that. Experience first class business education on the latest SEO, social, PPC, local, and mobile strategies, as well as networking.

The top U.S. search engines have entered into an agreement with Universal Business Listings and Bruce Clay Inc. to launch a new program called Local Paid Inclusion that promises to "put your business above the competition" in local organic results.

Yandex, the leading search engine in Russia, has expanded its mapping capabilities by purchasing from NAVTEQ a license for digital maps of Europe, North America, Australia and developed countries in Asia to expand their Yandex.Maps product.

Yesterday, President Barack Obama participated in a "virtual town hall" with citizens from across the United States in a Google+ Hangout. Obama fielded mostly pre-selected, but some spontaneous, questions from the West Wing.

Due to the rapid growth of mobile phones in the world and the advancement of Google's mobile search advertising business, mobile ad spending is expected to grow past $2.6 billion in 2012. Overall ad share for Google is around 51 percent.

Campaign structure optimization is critical, but remains woefully undervalued. Let's look at the three main areas you should focus on when creating the structure of your account: relevancy, better budget control, and advanced targeting.

Digital marketing optimization is more than just optimizing the media and content for search engine rankings. Your digital asset manager can leverage every asset to gain a wider audience and opportunities for sharing and linking to your content.

For years legislators, privacy advocates, and the FTC have suggested Google simplify its privacy policies. In consolidating policies associated with various Google products, it stands to reason the company believed it was satisfying such requests.

WordStream has updated their AdWords Performance Grader, released in August, 2011. Peer report data is now more accurate, as the tool has analyzed almost half a billion in annualized PPC spend, about 1.5 percent of Google's total ad revenue.

SEMrush is set to launch their new AdSense Advertiser Report as part of their SEO toolkit. The report offers downloadable data on AdSense publishers as well as metrics for individual text ads and can be used to check out your site or a competitor.

Twitter is expanding its rollout of enhanced profile pages to include advertisers with $25,000 or higher in active ad orders on products including promoted tweets and trends. The new pages will begin rolling out February 1.

Search Plus has magnified the importance of blending your web marketing strategy so that it adheres to the at once social, personal and personalized search algorithm. Here's how to play nice with the new update and your existing sharing platforms.

Search has emerged as a critical tool in coupon-gathering and can tell us quite a bit about how your marketing strategy should evolve. Retailers who don't engage with consumers on this turf just might find themselves left out in the cold.

SEO has reached a point where you could make an argument that some traditional metrics of building a brand should be incorporated into reporting of "success" for SEO. If you can build the brand, shouldn't it help natural search engine rankings?

Unruly Media has just unveiled a new viral video chart of the greatest Super Bowl commercials of all time. The social video advertising experts at Unruly have also created a second viral video chart of top Super Bowl ads of 2012.

The largest snowflake ever observed in the world supposedly appeared 125 years ago today in Fort Keogh, Montana. A Google Doodle today prominently features a giant snowflake and leads searchers to discover more about this Guinness World record.

Driverless cars could double the efficiency of working parents, reduce parking costs and state licensing revenue, and take millions of drunk drivers off the road each year, according to a new infographic from Aptus Insurance.