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Publisher: Search Engine Watch Blog


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Bing Ads Enhances Geo-Targeting for Increased Relevancy
Wednesday, September 10, 2014, 11:57:58 GMT by Lisa Raehsler
Bing Ads' updates to its location targeting tools will help advertisers refine and define their geo-targeting for PPC.
author: Lisa Raehsler
publisher: Search Engine Watch Blog

Tolstoy's 186th Birthday Honored With Interactive Google Doodle
Tuesday, September 9, 2014, 20:07:35 GMT by Lisa Lacy
The doodle includes an eight-scene slideshow with images of Tolstoy himself, as well as scenes from his works "War and Peace," "Anna Karenina," and "The Death of Ivan Ilyich.
author: Lisa Lacy
publisher: Search Engine Watch Blog

Ranking Boost Possible Without Penguin Refresh From Google
Tuesday, September 9, 2014, 18:01:52 GMT by Lisa Lacy
Google Webmaster Trends analyst John Mueller says sites shouldn't focus on individual factors of individual algorithms, but rather on fixing sites themselves to improve rankings.
author: Lisa Lacy
publisher: Search Engine Watch Blog

Bing Temporarily Removes New Image Widget
Tuesday, September 9, 2014, 17:16:36 GMT by Lisa Lacy
After Getty Images filed a lawsuit citing "massive infringement," Bing has temporarily removed the new tool it said would make it easier to display images and slideshows on websites.
author: Lisa Lacy
publisher: Search Engine Watch Blog

Bad Link-Building You Should Be Doing
Tuesday, September 9, 2014, 14:05:33 GMT by Dave Davies
In a lot of cases, links from methods that many would consider bad are not just part of a natural profile but can actually drive traffic and PageRank.
author: Dave Davies
publisher: Search Engine Watch Blog

Verify Analytics Accuracy With Google Webmaster Tools Top Pages
Tuesday, September 9, 2014, 11:59:51 GMT by Ben Goodsell
Especially when beginning an SEO engagement, it's helpful to ensure tracking is as accurate as possible. Having the ability to compare analytics to external sources can give us something to point to when tracking doesn't seem right.
author: Ben Goodsell
publisher: Search Engine Watch Blog

More Local SEOs Earning Less Than $30,000 [Study]
Monday, September 8, 2014, 19:54:27 GMT by Lisa Lacy
The BrightLocal Local SEO Industry Survey included nearly 1,800 SEOs and found more than a third of local SEOs have turnover of less than $30,000 and the average local SEO handles nine clients.
author: Lisa Lacy
publisher: Search Engine Watch Blog

Google Launches Improved Sitelinks Search Box
Monday, September 8, 2014, 18:08:50 GMT by Jessica Lee
Google announced a new way for users to search for site-specific content with an updated sitelinks search box and gave tips to developers for Schema markup to implement the feature well.
author: Jessica Lee
publisher: Search Engine Watch Blog

Bing Ads Launches Close Variants for Broad Match Modifiers
Monday, September 8, 2014, 17:03:29 GMT by Lisa Lacy
Broad match modifiers help advertisers control the intent of users seeing ads, but Bing says advertisers may have been missing out because of grammatical errors in queries.
author: Lisa Lacy
publisher: Search Engine Watch Blog

Social Customer Service Secrets to Avoid Negative Search Results
Monday, September 8, 2014, 14:12:32 GMT by Lisa Buyer
Maintaining an effective strategy for customer service on social media will help to ensure that your brand doesn't accrue any negative search results.
author: Lisa Buyer
publisher: Search Engine Watch Blog

Owned Content: Lead Generation vs. Organic Visibility
Monday, September 8, 2014, 13:07:11 GMT by Josh McCoy
Sites often have a wealth of content on their site but are too focused on lead generation to give way to search engine optimization benefit.
author: Josh McCoy
publisher: Search Engine Watch Blog

Paid Media Is the Future
Monday, September 8, 2014, 12:06:50 GMT by Jason Tabeling
Marketers are evolving away from the need to be paid search and display specialists and toward the need to be more broadly educated paid media specialists.
author: Jason Tabeling
publisher: Search Engine Watch Blog

YouTube Keyword Tool Goes Missing
Friday, September 5, 2014, 20:00:03 GMT by Ashley Zeckman
Google replaced YouTube's keyword tool with Display Planner's AdWords video keyword suggestions on September 1, requiring users to access an AdWords account.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Baidu Building Powerful Computer Cluster
Friday, September 5, 2014, 18:59:42 GMT by Lisa Lacy,Ashley Zeckman
Reps for the search engine reportedly say more computing power is required as search queries shift from text to voice and image.
author: Lisa Lacy,Ashley Zeckman
publisher: Search Engine Watch Blog

Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?
Friday, September 5, 2014, 17:54:20 GMT by Jessica Lee
CFO Anthony Noto recently said Twitter could be getting a new algorithm, but the question is: Will the new feed improve or harm the Twitter experience?
author: Jessica Lee
publisher: Search Engine Watch Blog

Callouts for AdWords Offer More Space for Advertisers
Friday, September 5, 2014, 17:09:04 GMT by Emily Alford
The new feature gives marketers more space to promote their products and separate themselves from competitors.
author: Emily Alford
publisher: Search Engine Watch Blog

4 Things Your Competitors Are Doing This Q4 to Crush You on Google
Friday, September 5, 2014, 14:03:01 GMT by Mary Weinstein
Q4 is the ultimate game. There is no halftime show, but all the big teams are playing, and everyone is coming to the game.
author: Mary Weinstein
publisher: Search Engine Watch Blog

Block Determination and Link Distribution
Friday, September 5, 2014, 12:12:23 GMT by Peter van der Graaf
As Google gets better and better at determining what blocks within your website serve what purpose, links within your main content are becoming much more important.
author: Peter van der Graaf
publisher: Search Engine Watch Blog

Bing and Google Are Ready for Some Football
Thursday, September 4, 2014, 20:06:56 GMT by Lisa Lacy
As the 2014 NFL season kicks off, Bing is making predictions, which it has also enabled in Cortana, and Google is launching a football-themed GIF generator to capitalize upon increased search interest.
author: Lisa Lacy
publisher: Search Engine Watch Blog

Bing Ads Offers New Bulk Editing Tools
Thursday, September 4, 2014, 19:06:35 GMT by Jessica Lee
Bing Ads announced a new way advertisers can manage up to 1 million keywords, 500,000 ads, and 250,000 ad groups - all within the Web interface.
author: Jessica Lee
publisher: Search Engine Watch Blog

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