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Publisher: Search Engine Watch Blog


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Google Testing "Not Mobile-Friendly" Icons
Monday, October 13, 2014, 18:50:12 GMT by Yuyu Chen
The tech giant is testing the new icons in its mobile search results.
author: Yuyu Chen
publisher: Search Engine Watch Blog

Right to Be Forgotten: Google Refreshes Stats
Monday, October 13, 2014, 16:59:33 GMT by Ashley Zeckman
Last week, Google updated its Transparency Report to reflect updated data on the requests and actions taken.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Quality Assured! How to Create a Universal SEO QA Checklist
Monday, October 13, 2014, 14:08:32 GMT by Purna Virji
Introducing the universal SEO QA checklist, especially designed to be used by anyone on the team from IT to an admin to the SEOs.
author: Purna Virji
publisher: Search Engine Watch Blog

It's Not an SEO's Job to Create Content
Monday, October 13, 2014, 13:08:09 GMT by Jon Ball
For some reason, as SEOs we think it is our job to do everything. However, it's not an SEO's job to create content.
author: Jon Ball
publisher: Search Engine Watch Blog

3 Must-Know Findings About Cross-Channel Attribution
Monday, October 13, 2014, 12:02:47 GMT by Kelly Wrather
While there have been technological advancements that enable more sophisticated multi-touch attribution models,
author: Kelly Wrather
publisher: Search Engine Watch Blog

Sit Back and Let Google Make Plans for You
Friday, October 10, 2014, 17:09:21 GMT by Yuyu Chen
Now, the updated Google app can help you plan your next date or discover where to dine out when traveling.
author: Yuyu Chen
publisher: Search Engine Watch Blog

Know Your Platforms: AdWords vs. AdWords Express
Friday, October 10, 2014, 14:03:17 GMT by Jennifer Johnstone
What are the key differences between AdWords and AdWords Express? Which platform is best suited for the needs and goals of your business?
author: Jennifer Johnstone
publisher: Search Engine Watch Blog

Cross-Device Measurement: Believe the Hype
Friday, October 10, 2014, 11:57:33 GMT by Jennifer Wong
The basic task of marketing is to deliver better results when achieving a particular goal, whether it be better SEO, brand awareness, conversions, or in-store purchases. When targeting consumers across devices,
author: Jennifer Wong
publisher: Search Engine Watch Blog

Elite SEM Wins Best Agency at U.S. Search Awards
Thursday, October 9, 2014, 21:42:34 GMT by Mike O'Brien
Having won last year as well, the New York City firm was two for two at the second annual U.S. Search Awards.
author: Mike O'Brien
publisher: Search Engine Watch Blog

Google App Searches Gmail for Upcoming Bills
Thursday, October 9, 2014, 18:06:17 GMT by Ashley Zeckman
Now, users can tap the microphone and say, "Show me my bills" or "My bills due this week" within the app and their bills will appear.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Is Google's Knowledge Vault Smarter Than Siri and Cortana?
Thursday, October 9, 2014, 17:05:55 GMT by Yuyu Chen
In a knowledge panel test conducted by digital marketing agency Stone Temple Consulting, Google Now is in the lead in terms of the volume of queries addressed, and is more accurate than Siri and Cortana.
author: Yuyu Chen
publisher: Search Engine Watch Blog

It Takes a Village - or at Least a Team - to Build Successful Websites and Apps
Thursday, October 9, 2014, 14:14:55 GMT by Rebecca Murtagh
Professionals with ample cross-discipline expertise are as rare as unicorns with wings. It is more efficient and cost-effective to put a team in place with the skill sets needed to execute the process, in the correct sequence, from the beginning.
author: Rebecca Murtagh
publisher: Search Engine Watch Blog

Deal With the Big Rocks First
Thursday, October 9, 2014, 12:09:13 GMT by Larry Marine
Before you spend time and money trying to optimize the small aspects of your website, deal with the big issues first.
author: Larry Marine
publisher: Search Engine Watch Blog

Google Adjusts Standards for Newsworthy Material
Wednesday, October 8, 2014, 17:02:40 GMT by Ashley Zeckman
Reddit, as well as additional nontraditional "news" sources, have been appearing in Google's "In the News" results.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Penguin Recovery: Should You Be Removing Links or Just Disavowing?
Wednesday, October 8, 2014, 14:11:42 GMT by Marie Haynes
If you've been hit by Penguin, do you need to remove all your unnatural links, or is it enough to use Google's disavow tool?
author: Marie Haynes
publisher: Search Engine Watch Blog

The Evolution of SERPs and User Behaviors
Wednesday, October 8, 2014, 12:05:59 GMT by Erin Everhart
User behavior is changing almost as quickly as Google updates its algorithm. What can we learn about users' behavior on a SERP that we can use in our marketing strategy?
author: Erin Everhart
publisher: Search Engine Watch Blog

Drop the Beat: Bing Adds Song Lyrics to Search Results
Tuesday, October 7, 2014, 18:45:07 GMT by Ashley Zeckman
Bing's new function allows instant access to the words to your favorite songs without needing to click around to find the right link.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

37 SEO Experts You Should Be Following on Twitter
Tuesday, October 7, 2014, 14:18:38 GMT by Bryan Eisenberg
Here's a collection of influential tweeters in the SEO world that you should follow in order to stay on top of the latest news, trends, tips, and tricks that will help you succeed in search marketing.
author: Bryan Eisenberg
publisher: Search Engine Watch Blog

The Private Blog Network Purge - Are You at Risk?
Tuesday, October 7, 2014, 14:03:32 GMT by Eric Enge
What are PBNs exactly, and do you need to worry about being hit by Google's PBN penalty?
author: Eric Enge
publisher: Search Engine Watch Blog

Drive Your Clicks In-Store With Local Inventory Ads
Tuesday, October 7, 2014, 12:02:50 GMT by Helena Clark
Local inventory ads, a new version of the product listing ads, will also display a store marker in addition to the price, title, and image.
author: Helena Clark
publisher: Search Engine Watch Blog

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