Result 41 - 60 of about 2741
Local Search Battle Heats Up: Can Yelp Fight Off Facebook & Foursquare?
Is Facebook - and to a lesser extent Foursquare - becoming more Yelp-like, and thus a threat? Some might believe the answer is an obvious yes, but it's worth looking at some of the moats Yelp has built in local search that won't make it so easy.
author: Michael Boland
publisher: Search Engine Watch Blog
Google Maps Gets a Brand New Look
Google has announced a revamping of Google Maps and it is much more than a few changes. It is a reworking of the entire Google Maps interface from the group up, designed to make Maps more intuitive for users. Advertisements also have a new look.
author: Jennifer Slegg
publisher: Search Engine Watch Blog
Google+ Gets Big, Image-Heavy Redesign
Google has revamped Google+. The new look and feel puts images front and center. While some new photo features and enhancements add some interesting functionality, the ridiculously huge cover photos are a bit hard for some users to swallow.
author: Jessica Lee
publisher: Search Engine Watch Blog
OK Google: 'The End of Search as We Know It'
Google is working toward its vision of what the future of search should be, and yesterday at the I/O event announced developments that are helping that vision become a reality. The question: How will businesses continue to remain relevant online?
author: Jessica Lee
publisher: Search Engine Watch Blog
Company Logos Coming to Google Search Results, Thanks to New schema.org Markup
Using the new markup will allow Google algorithms to understand which image on your server is your preferred logo. If you used such a file on your home page, you can designate it directly from the same IMG tag you use on your site.
author: Thom Craver
publisher: Search Engine Watch Blog
What You Need to Know About Marketing Automation
For any successful organization that relies on the Internet for leads and sales, marketing automation stands to increase efficiencies and revenues. Here's a look at marketing automation: the primary elements, core benefits, and opportunities.
author: Jason Cormier
publisher: Search Engine Watch Blog
16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold
We've tapped into some of the web's finest web analytics professionals to share their tips for mining analytics gold. Here are 16 secret - until now - Google Analytics advanced segments that could make you insights rich, too.
author: Josh Braaten
publisher: Search Engine Watch Blog
GeoFlow: An Eye-Popping Excel Feature to Showcase Big Data
GeoFlow helps you automatically map clicks, conversions, revenue and more within minutes; create amazing visualizations like heatmaps and 3D column charts; and has play button functionality to show trends over time. Here's a step-by-step guide.
author: John Gagnon
publisher: Search Engine Watch Blog
What is Mobile App Attribution & Why is it Important?
Mobile app attribution is vital for measuring the effectiveness of your marketing campaigns. While there isn't a standard method of tracking iOS apps, two methodologies are most used: unique identifier matching and device fingerprinting.
author: Jennifer Wong
publisher: Search Engine Watch Blog
CEO Larry Page Takes the Stage in Surprise Google I/O Appearance
Page took the stage giving what almost could be described as an elevator pitch or Google infomercial followed by over a half hour of live question and answer with the audience. He spoke on technology, Google Now, opportunity, negativity, and more.
author: Thom Craver
publisher: Search Engine Watch Blog
Google Launches Paid Music Streaming Service
Google Play Music All Access allows users to browse tunes by genre, with options also available to look through popular and local tracks. It also boasts a feature similar to Apple's Genius tool, designed to help users find new music.
author: Carly Page
publisher: Search Engine Watch Blog
Google: Mobile Search Helps 82% of In-Store Shoppers Make Purchase Decisions [Study]
Mobile isn't just for finding local merchants to start the shopping experience. Google data shows mobile is a companion while consumers are in stores looking to buy. 84% of smartphone shoppers use their devices to help shop while in the store.
author: Jessica Lee
publisher: Search Engine Watch Blog
Google Takes Manual Action Against Thousands of Link Sellers
Google is continuing to take action on link networks that violate its guidelines as well. Google's Distinguished Engineer Matt Cutts reported that Google has taken action against "several thousand" link sellers for passing PageRank.
author: Jennifer Slegg
publisher: Search Engine Watch Blog
Germany Orders Google to Restrict Autocomplete Results
In a ruling this week, a German federal court said Google must restrict information in autocomplete when it violates personal rights. The suit, filed by an unnamed man, claimed defamatory autocomplete suggestions on Google.de linked him to fraud.
author: Jessica Lee
publisher: Search Engine Watch Blog
Germany Orders Google to Restricjavascript:void)0(t Autocomplete Results
In a ruling this week, a German federal court said Google must restrict information in autocomplete when it violates personal rights. The suit, filed by an unnamed man, claimed defamatory autocomplete suggestions on Google.de linked him to fraud.
author: Jessica Lee
publisher: Search Engine Watch Blog
Google CEO Larry Page Suffers From Rare Voice Health Issue
Google CEO Larry Page has revealed some new details about a rare condition that caused him to lose his voice. It was a second case of vocal cord paralysis. While he is quick to state it isn't life threatening, it has weakened his speaking voice.
author: Jennifer Slegg
publisher: Search Engine Watch Blog
5 Kickin' New Google AdWords Features to Try
Google AdWords has introduced a whirlwind of updates and new features for advertisers and PPC managers to experiment with, including upgraded sitelinks, new keyword and display planners, ad group mobile bid adjustments and an upgrade center.
author: Lisa Raehsler
publisher: Search Engine Watch Blog
Is Google+ Really a Brand Ghost Town?
A new Reuters report claims that Google+ is struggling to attract brands. However, it might not be as dire as the article makes it seem. Why? Because brands that are doing it well, and seemingly doing it right, are in it for the long haul.
author: Jennifer Slegg
publisher: Search Engine Watch Blog
Is Google Sucking the Life Out of Your Identity? Are They Alone?
With Google's Knowledge Graph, Wikipedia's Wikidata and Wolfram|Alpha's database )that supports Siri(, the efforts to make the world understandable to machines are making information on entities and everything about them instantaneously available.
author: Doc Sheldon
publisher: Search Engine Watch Blog
Foundem: Google Should Kill or Radically Change Universal Search Results
UK price comparison firm Foundem believes that Google's proposed concessions ignore the basis of Google's monopoly on search. Instead, the concessions focus on minor alterations to Google's "self-serving Universal Search inserts.
author: James Dohnert
publisher: Search Engine Watch Blog
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