Publisher: Search Engine Watch Blog

Result 41 - 60 of about 1090

A marketer's 10 step guide to Snapchat
Tuesday, August 9, 2016, 13:11:01 GMT by Nicholas Fuchs
There are more than 100 million users on Snapchat and they are not just millennials . And as Snapchat introduces more unique features, it continues to grow as a valuable marketing tool. *Source: GlobalWebIndex 1. What is Snapchat? Snapchat was launched in 2011, primarily created as a messaging app used to share photos and videos with friends. Since its birth, it has developed into much more than just a tool for messaging. According to eMarketer,
author: Nicholas Fuchs
publisher: Search Engine Watch Blog

How to implement Google AMP on your WordPress site as easily as possible
Tuesday, August 9, 2016, 12:25:43 GMT by Christopher Ratcliff
With the news that Google will be rolling out its accelerated mobile pages (AMP) to all organic listings beyond the 'Top Stories' you'll be forgiven for getting a little bit panicky. Don't worry.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

What are the top 10 most popular search engines?
Monday, August 8, 2016, 17:28:42 GMT by Christopher Ratcliff
You know, apart from the most obvious search engine. And possibly the second most obvious one too. In fact I'll start again, what are the eight most popular search engines after Google and Bing? The first list below contains the most popular search engines currently available, ordered by most to least popular in the US. The ranking is according to eBiz , it's in order of estimated unique monthly visitors and is accurate as of August 2016.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

The 12 pillars of mobile commerce design
Monday, August 8, 2016, 17:28:42 GMT by Graham Charlton
What are the key factors behind an effective m-commerce site, one that will meet the needs of the modern multichannel consumer? This week sees the release of our new m-commerce report, DNA of a Great M-Commerce Site Part 2: The 12 Pillars of Mobile Design , and here we present those pillars' 1. Mobile-first web design The mobile-first philosophy dictates that all websites - mobile, tablet, PC - are designed, optimised and developed for the mobile device, connection,
author: Graham Charlton
publisher: Search Engine Watch Blog

How to create winning ad copy using a scientific approach
Monday, August 8, 2016, 17:28:42 GMT by Purna Virji
I have a question for you: what's the program you first turn to when creating your ad copy? If you're like the majority of people today, your answer would be Excel. Unfortunately, that might be the wrong answer. While Excel is a fantastic program and is central to our day-to-day life in PPC , it's not the best place to start with brainstorming ad copy. Why? If you're writing text while constantly checking the length in the corresponding LEN() column,
author: Purna Virji
publisher: Search Engine Watch Blog

Here's a new way to track AdWords sitelinks in Google Analytics (which you may have missed)
Wednesday, August 3, 2016, 15:11:09 GMT by Pauline Jakober
Pssst, hey did you miss it? Google Analytics quietly rolled out a new feature for measuring AdWords performance in April that could have easily been overlooked, but is packed with data and happens to be one of my favorite features right now. Let's have a closer look' The feature release On April 11, 2016, Google Analytics posted " release notes " with a laundry list of features that have been added.
author: Pauline Jakober
publisher: Search Engine Watch Blog

Join a smorgasbord of marketing experts, analysts, trainers, unicorns and data scientists
Wednesday, August 3, 2016, 13:20:26 GMT by Sam Lawson
Come to San Francisco this August 29-31 as we bring together the leading minds in digital marketing for not one, not two, but three separate events, each focusing on a different aspect of digital. Here's a rundown of what's coming up, some of which requires a fee and some which is completely free - so no excuses! 1.
author: Sam Lawson
publisher: Search Engine Watch Blog

How to add markup to your email marketing
Wednesday, August 3, 2016, 11:49:48 GMT by Rebecca Sentance
If you've ever used to mark up your webpages , you'll know it's a great way to help search engines interpret your content and create more relevant, rich and attractive search results. But its uses don't begin and end with webpages. In this guide, I'll look at some of the handy things you can do with email markup. This will include adding quick actions to your emails,
author: Rebecca Sentance
publisher: Search Engine Watch Blog

What is content syndication and how do I get started?
Wednesday, August 3, 2016, 10:49:25 GMT by Christopher Ratcliff
Here we'll take a look at the practice of content syndication and answer a few questions' What is it? How do I get started? How do I find content syndication platforms? Is it helpful for SEO ? Please note, this is a new version of our previously published guide to content syndication published in 2013, written by Andrew Delamarter. All the information has been revised and updated. What is content syndication? Content syndication is the process of pushing your blogpost,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Google AMP is coming to organic search results
Tuesday, August 2, 2016, 20:24:04 GMT by Christopher Ratcliff
Six months ago, Google's Accelerated Mobile Pages initiative was only available in the 'Top Stories' carousel of it search results. Now Google has announced that AMP support will be rolled out across the entire organic search results page. In a blog post published just a couple of hours ago, Google is previewing exactly how this new layout will look. In fact,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Yelp targets businesses who threaten negative reviewers with legal action
Tuesday, August 2, 2016, 15:17:10 GMT by Al Roberts
Online reviews can in some cases make or break a business, so it's no surprise that many businesses take their online reviews very, very seriously. But some take their concern over what customers are saying about them online too far, and try to silence customer criticism with legal threats. Others have incorporated legalese such as non-disparagement clauses into contracts that seeks to prevent them from posting negative reviews in the first place.
author: Al Roberts
publisher: Search Engine Watch Blog

What are the biggest video marketing trends of 2016?
Tuesday, August 2, 2016, 14:16:46 GMT by Tereza Litsa
Video marketing certainly isn't new, but the growing need for visual content across distribution channels has turned it into one of the biggest trends of 2016. Hyperfine media has created a useful infographic highlighting the individual trends within video marketing, and here is my analysis of each of them. Branded video content It is predicted that video will account for 69% of all internet traffic by 2017. For brands,
author: Tereza Litsa
publisher: Search Engine Watch Blog

26 best expert-recommended free SEO tools
Tuesday, August 2, 2016, 13:16:23 GMT by Christopher Ratcliff
SEO at its most technical level is all about the minutiae. The small, precise details that no-one else may notice, but can make the world of difference to your website's place on the SERPs. When your hours of tireless fiddling, reiterating and testing pay off with an improved ranking, it can be a genuinely exhilarating feeling. Especially when it results in direct traffic or revenue growth. However, that doesn't stop the work from being tireless, thankless or, at times,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

How to increase customer engagement with mobile wallets
Monday, August 1, 2016, 15:18:18 GMT by Rebecca Sentance
One method of connecting with users on mobile, which most brands likely wouldn't consider, is by using mobile wallets . Mobile wallets, despite being native to both iOS and Android, are still on their way up to becoming a mainstream payment method . New research commissioned by Urban Airship suggests that not only is usage of mobile wallets becoming more widespread,
author: Rebecca Sentance
publisher: Search Engine Watch Blog

Nine quick fixes to improve your stagnant SEO
Monday, August 1, 2016, 14:17:56 GMT by Tom Smith
You're no SEO beginner . You've sorted your technical SEO. Your site is being crawled regularly and Google is quick to index new pages on your site. You've got a solid keyword strategy and you've implemented all your main terms across site. You're in your site's Search Console daily, and you catch Rand's Whiteboard Fridays every week. But yet' you haven't seen much organic growth in months.
author: Tom Smith
publisher: Search Engine Watch Blog

What's so great about digital marketing anyway?
Monday, August 1, 2016, 12:47:22 GMT by Sophie Loras
Do you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it? Either way, all this constant change means people in this industry are always learning and sharing their ideas. In case you hadn't noticed, the digital world is all around us. For those people still trying to fend off the 'future' by disengaging from the digital world, the tide is turning.
author: Sophie Loras
publisher: Search Engine Watch Blog

How to optimise your videos for better ranking on YouTube
Friday, July 29, 2016, 14:21:28 GMT by Graham Charlton
With more than a billion users, and billions of daily video views, gaining user attention on YouTube may seem a daunting prospect. However, the sheer size of the audience (a third of all web users) means that the rewards are there if you get it right . In this post, I'll look at some of the factors which determine YouTube video rankings, some tips to help improve visibility, and some of the factors behind how Google chooses to show videos in its search results pages.
author: Graham Charlton
publisher: Search Engine Watch Blog

Google's power of censorship: who controls the controllers of the internet?
Friday, July 29, 2016, 13:21:04 GMT by Adam Stetzer
Imagine a world where Google has no secrets, where all search engines play fair , and where SEO doesn't have to be synonymous with "page one." Sound like a fairy tale? The Internet is often cast as the great democratizer, and Google its noble gate-keeper. There's no doubt that search engines help us easily navigate the web, but we have to remember that Google is a corporation, not a public service.
author: Adam Stetzer
publisher: Search Engine Watch Blog

Eight most interesting search marketing news stories of the week
Friday, July 29, 2016, 11:20:18 GMT by Christopher Ratcliff
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we begin with a bounty of up-to-date search marketing stats, then we end with some bizarre Google searches and a quiz. A perfect Friday round-up I'd say. Maybe I can find a cat gif somewhere too. No promises though!
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Facebook image cheat sheet: maximum photo sizes for your branded page and ads
Thursday, July 28, 2016, 14:32:34 GMT by Christopher Ratcliff
Our previously published guide to Facebook image sizes is well over two years-old and therefore long overdue for an update, and SO much has happened to the world's most popular social network ( for now ) since then' Brands and publishers have seen their organic reach repeatedly annihilated due to changes in Facebook's algorithm to favour friends' posts only.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

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