Publisher: Search Engine Watch Blog

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Seven most interesting search marketing news stories of the week
Friday, May 6, 2016, 12:31:23 GMT by Christopher Ratcliff
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have a bountiful collection of news, a heaving trove of stats and a swollen haul of insight from the last seven days. These adjectives will make more sense in about one headline’s time. Google AI is improving its conversational skills with… romance novels Yep.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Six fictional search engines we wish existed
Friday, May 6, 2016, 11:15:56 GMT by Rebecca Sentance
With every new development in search technology, search engines are becoming more and more futuristic. With voice search and digital assistants letting you talk to search engines, and natural language search turning searching into a conversation, real-life search engines increasingly resemble something we used to only see in sci-fi films. But there are still so many things that we’d love to be able to search for,
author: Rebecca Sentance
publisher: Search Engine Watch Blog

10 tips for marketing success on LinkedIn
Thursday, May 5, 2016, 14:43:55 GMT by Sophie Loras
Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? At ClickZ Live Jakarta, Chris J Reed, global chief executive officer and founder, Black Marketing, shared his 10 tips for success on LinkedIn . “You all have terrible profiles â€" I know, I’ve seen them,” Reed told delegates. How to improve that?
author: Sophie Loras
publisher: Search Engine Watch Blog

The Marketing Immediacy Mantra: how to deliver excellent real-time experiences
Thursday, May 5, 2016, 13:38:34 GMT by Catherine Magoffin
Engaging consumers in the micro-moment is becoming a top goal for direct marketers, however, unless marketers are able to deliver value with each interaction, they risk alienating customers. Here are some tips for getting started: There’s a new sheriff in the land of marketing: immediacy. Otherwise sometimes know as instantaneous, now, pronto, boom. Immediacy is the mantra that runs the marketer’s realm, from program planning, to data and analytics and,
author: Catherine Magoffin
publisher: Search Engine Watch Blog

Q&A: The Prince’s Trust’s Rebecca Galambos on digital transformation
Thursday, May 5, 2016, 11:07:41 GMT by Graham Charlton
Rebecca Galambos is senior digital transformation director at the Prince’s Trust , with some valuable insights into the ‘millennial generation’ through her work. Rebecca will be speaking about this at our upcoming Shift event in London on May 24/25th. I’ve been asking Rebecca about what digital transformation means to her… Can you give us a sneak preview of your presentation at Shift?
author: Graham Charlton
publisher: Search Engine Watch Blog

Five ways to slash ad spend and achieve results right now
Wednesday, May 4, 2016, 15:51:05 GMT by Pauline Jakober
You know what’s great about PPC ? Even when your account is in the dumps, you can make small changes that can have a big impact on its performance and your ad spend. And sometimes all it takes is a little bit of creativity. So in the spirit of making small steps to improve your PPC, and building on my tips from last month ,
author: Pauline Jakober
publisher: Search Engine Watch Blog

Do bounce rates affect a site’s search engine ranking?
Wednesday, May 4, 2016, 14:50:44 GMT by Adam Stetzer
The bounce rate debate continues… Bounce rates and how they affect a website’s ranking on Google has been discussed, dissected, and dismembered over and over again. As fully transcribed on this site, a conversation between Rand Fishkin, CEO of Moz, and Andrey Lipattsev, Google’s search quality senior strategist, led to a surprising discussion on click and bounce rates affecting search rankings.
author: Adam Stetzer
publisher: Search Engine Watch Blog

How Google fights webspam and what you need to learn from this
Wednesday, May 4, 2016, 12:19:49 GMT by Christopher Ratcliff
Google has this week revealed its annual report on how it has policed the internet over the last 12 months. Or at least how it policed the vast chunk of the internet it allows on its results pages. Although it’s self-congratulatory stuff, and as much as you can rightfully argue with some of Google’s recent penalties , you do need to understand what Google is punishing in terms of ‘bad quality’ internet experiences so you can avoid the same mistakes.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Three research-driven PPC tips for the automotive industry
Tuesday, May 3, 2016, 14:47:28 GMT by Purna Virji
If you’re an automaker or car dealer, 2016 should be a good year for sales. Intensive research conducted by my data scientist colleagues at Bing Ads shows that digital media, especially search, will be the perfect place to capture the attention of prospective petrol-heads as they venture out on their car-buying journey. What’s driving solid car sales? Well, interest rates as well as fuel rates are low while the consumer index,
author: Purna Virji
publisher: Search Engine Watch Blog

How to use site search to improve conversion
Tuesday, May 3, 2016, 14:17:17 GMT by Tereza Litsa
Ian Scarr, the Regional Vice President for EMEA of SLI Systems delivered a very interesting talk at Internet Retailing Expo about site search on ecommerce sites and how it can increase a conversion with a series of steps. Here’s a round-up of the talk, along with Ian’s tips on the importance of site search for every website .
author: Tereza Litsa
publisher: Search Engine Watch Blog

Why are SEOs slow to implement Accelerated Mobile Pages?
Tuesday, May 3, 2016, 11:46:25 GMT by Rebecca Sentance
It’s been just over two months since Google launched Accelerated Mobile Pages (AMP), its super-fast brand of mobile webpages running on an amped-up version of HTML. Accelerated Mobile Pages are designed to speed up the experience of browsing the mobile web, providing page load times which are anywhere from 15 to 85% faster than regular mobile pages. We know that site speed has been a signal in Google’s search ranking algorithms since 2010 ,
author: Rebecca Sentance
publisher: Search Engine Watch Blog

Why fighting mobile click fraud is a waste of time
Monday, May 2, 2016, 14:09:04 GMT by Paul Muller
Fraud prevention is heating up in mobile. But trying to fight fraudulent clicks from mobile apps is a losing battle. Instead, try these three tips. Every week, a new industry expert or solution enters the fray to solve the billion-dollar fraud market . That’s great. Collectively, we can only combat fraud if as many parts of the mobile marketing stack embrace the techniques and implementations available. All the same,
author: Paul Muller
publisher: Search Engine Watch Blog

Dennis Publishing’s Paul Lomax on adblocking and ‘anti-ad zealots’
Friday, April 29, 2016, 10:58:32 GMT by Graham Charlton
The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ad revenues which many rely on. Paul Lomax is CTO and Head of Product Development at Dennis Publishing (founded by the great Felix Dennis), an independent group which publishes many different titles, online and offline. We caught up with Paul to ask his views on the growth of adblocking and how Dennis Publishing will look to deal with this issue.
author: Graham Charlton
publisher: Search Engine Watch Blog

Taking your analytics practice to the next level
Thursday, April 28, 2016, 15:26:38 GMT by Adam Singer
As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along with Katie Morse , Vice President, Social and Search at Nielsen and Pierce Crosby , business development and experienced data analyst at StockTwits, we had a panel discussion on how brands can take their analytics practice to the next level. First, a quick description of the panel: Data has become everyone’s domain,
author: Adam Singer
publisher: Search Engine Watch Blog

How to achieve face-melting content marketing ROI
Thursday, April 28, 2016, 13:56:05 GMT by Chuck Price
Jason Miller knows a thing or two about content. He’s the Senior Content Marketing Manager at Linkedin, who presented a session titled “How to Achieve Face-Melting Content Marketing ROI” at ClickZ Live NY last week. With that title, the session immediately piqued my interest and Jason did not disappoint. In case you were wondering, face melting is: “The condition in which, due to an extreme exposure to an event of epic awesomeness,
author: Chuck Price
publisher: Search Engine Watch Blog

11 extraordinary uses of Augmented Reality (AR)
Thursday, April 28, 2016, 11:35:16 GMT by Christopher Ratcliff
Jess Butcher, the director and co-founder of augmented reality app Blippar, is speaking at our Shift London event in May, so to prepare for this occasion, we thought we’d get fully immersed in the world of AR. Put simply, AR is the technology that superimposes computer generated imagery onto the real world when looked at through a portable device. But, as marketers have discovered, AR can be so much more. AR has not only succeeded where QR codes failed,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

17 fascinating stats about beacons and location marketing
Wednesday, April 27, 2016, 14:57:57 GMT by Christopher Ratcliff
Today we embark on our fifth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with our expert friends and followers a particularly burning digital marketing related issue. For this week’s chat, we’ll be talking about location marketing, NFC, beacons, and their usefulness for marketers, so please join us at 12pm EST (5pm UK) on Wednesday 27 April . As preparation for the discussion,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

10 secret ingredients of a 10x marketer
Wednesday, April 27, 2016, 13:12:19 GMT by Andrew Warren-Payne
What attributes make for a brilliant marketer? Over the past few years there has been a lot of talk about marketers who punch well above their weight. For some, the term ‘growth hacker’ has described the type of marketer who with a mixture of tech and creativity can reach and convert large numbers of people at speed and low cost. These types of marketers typically work at small startups, where a lack of barriers such as IT,
author: Andrew Warren-Payne
publisher: Search Engine Watch Blog

Do 50% of adults really not recognise ads in search results?
Wednesday, April 27, 2016, 11:51:51 GMT by Graham Charlton
Around half of adults are unable to recognise ads in Google’s search results, according to a survey. This surprising statistic comes from Ofcom’s Adults’ media use and attitudes report , released this month. While I’ve seen studies suggesting that many people don’t know the difference between paid and organic ads, that 50% could look at a set of results like those below and still not spot them seems bizarre.
author: Graham Charlton
publisher: Search Engine Watch Blog

Beyond local SEO: Greg Gifford on how to win the visibility race
Tuesday, April 26, 2016, 15:34:40 GMT by Rebecca Sentance
Last Friday at a packed-out Brighton SEO conference, expert local search consultant Greg Gifford delivered a fast and furious presentation on the secrets of local marketing visibility: it’s not just about local SEO . In a slide-show brimming with references to classic car movies, Greg Gifford raced through a host of tips and tricks that can massively improve your business’s local visibility and let you storm ahead of the competition.
author: Rebecca Sentance
publisher: Search Engine Watch Blog

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