Publisher: Search Engine Watch Blog

Result 41 - 60 of about 1121

Digital travel and SEO: how Skyscanner dominates the SERPs
Tuesday, June 7, 2016, 11:31:35 GMT by Graham Charlton
The digital travel market has grown rapidly over the last decade. Sales in Western Europe totalled $152 billion in 2015, with the worldwide figure more than $533 billion. Taken from PI Datametric Digital Travel Report, here are some stats on digital travel and SEO, as well a look at the organic search dominance of Skyscanner in this market. What do people search for and when? Here are the major search terms by volume. As we can see 'holidays to..' and 'flights to.
author: Graham Charlton
publisher: Search Engine Watch Blog

Google Expanded Text Ads: 10 things you need to know
Monday, June 6, 2016, 18:40:22 GMT by Larry Kim
Expanded Text Ads are coming to Google AdWords. Are you excited? But more importantly, are you ready? Expanded Text Ads were one of several huge AdWords changes Google announced recently - if not the biggest. I still can't believe that Google will soon actually increase its ad text limits by 2x! So what exactly is changing? Here are 10 things advertisers need to know about Expanded Text Ads. 1. What are Expanded Text Ads?
author: Larry Kim
publisher: Search Engine Watch Blog

Warning: Don't fall victim to content strategy's biggest mistake
Monday, June 6, 2016, 16:49:42 GMT by Micah Pratt
If you think content strategy and content marketing are independent of each other, your content doesn't stand a chance. Here is why: Content strategy vs. content marketing Yes, the two concepts are drastically different from each other, but understanding that you can't successfully do one without the other is a must. Think of content strategy as a whole hamburger, with content marketing being the bun that holds that strategy together.
author: Micah Pratt
publisher: Search Engine Watch Blog

How to actually engage influencers on Facebook
Monday, June 6, 2016, 14:03:38 GMT by Ann Smarty
Being the largest social media network in the world, Facebook is a natural choice when it comes to nurturing connections and building relationships with industry influencers . Influencer reach is undeniable . It isn't the simple matter of getting popular people to talk about you. It is building relationships that lead to other relationships, and so on and so forth. This is both on the B2B and B2C end, and applicable regardless of industry.
author: Ann Smarty
publisher: Search Engine Watch Blog

Where do the biggest brands spend their marketing dollars?
Monday, June 6, 2016, 12:33:03 GMT by Mike O'Brien
Different retailers have different priorities when it comes to their marketing budgets, but the most valuable brands - Amazon and Apple - are banking on search . We all know Amazon is the undisputed king of ecommerce. From November 2014 to November 2015, the company raked in more than $71 billion in online sales, which is more than Walmart, Apple, Macy's, The Home Depot, Best Buy, Costco, Target, Gap Inc., Williams-Sonoma, Sears and Kohl's sold. Combined .
author: Mike O'Brien
publisher: Search Engine Watch Blog

Five of the most interesting search marketing news stories of the week
Friday, June 3, 2016, 16:52:36 GMT by Graham Charlton
It's Friday, and time for our weekly round-up of the week's news in search marketing. Today we have the most expensive AdWords keywords, a new site testing tool from Google, and a look at whether Google factors in anchor text in internal links. Google's next mobile update will factor in page speed Mobile page speed isn't currently used as a ranking factor by Google, but that will change with the next mobile friendly update .
author: Graham Charlton
publisher: Search Engine Watch Blog

What does Meeker's Internet Trends report tell us about voice search?
Friday, June 3, 2016, 16:07:18 GMT by Rebecca Sentance
This week saw the publication of Mary Meeker's annual Internet Trends report , packed full of data and insights into the development of the internet and digital technology across the globe. Particularly of interest to us here at Search Engine Watch is a 21-page section on the evolution of voice and natural language as a computing interface, titled ' Re-Imagining Voice = A New Paradigm in Human-Computer Interaction '. It looks at trends in recognition accuracy,
author: Rebecca Sentance
publisher: Search Engine Watch Blog

A seven step B2B AdWords tracking audit
Friday, June 3, 2016, 14:51:50 GMT by Pauline Jakober
Conversion tracking can be the bane of a PPC professional's existence. And that's because there are so many variables. Every business has a different website and CMS, a different thing they want to track, a different web development team with different proficiencies. All these different variations make this part of PPC one of the hardest parts to implement. Though tricky, conversion tracking is essential.
author: Pauline Jakober
publisher: Search Engine Watch Blog

10 things you need to know about the new Google Maps Local Search Ads
Friday, June 3, 2016, 13:51:27 GMT by Larry Kim
Last week was quite eventful for PPC marketers. Google announced a number of changes coming to AdWords and Analytics during the Google Performance Summit, with mobile being the huge focus. Google revealed several incredible mobile statistics . We were introduced to Expanded Text Ads. We got a sneak preview of the new Google AdWords interface. And so much more. Another big change was what Google described as "the next generation" of local search ads.
author: Larry Kim
publisher: Search Engine Watch Blog

Google launches tool to test your site's mobile friendliness and speed
Friday, June 3, 2016, 12:51:04 GMT by Graham Charlton
Announced on the Google Small Business blog yesterday is a new tool to test how your site works across different devices. It seems to be a combination of the mobile friendly and page speed tools, though it is useful to have these tests in one place. According to Google: On average, people check their phones more than 150 times a day, and more searches occur on mobile phones than computers. But if a potential customer is on a phone, and a site isn't easy to use,
author: Graham Charlton
publisher: Search Engine Watch Blog

Six lessons advertisers can learn from local SEO
Thursday, June 2, 2016, 17:03:42 GMT by Rebecca Sentance
Last month, ClickZ Intelligence published its report into 'The State of Mobile Advertising', in partnership with Search Optics. Among the report's findings was the revelation that mobile advertisers are missing out on hyperlocal opportunities in a big way. As our Editor in Chief Graham Charlton observed in the article linked, "With the near ubiquity of smartphones, and their growing use to access digital content,
author: Rebecca Sentance
publisher: Search Engine Watch Blog

12 reasons for brands to use GIFs in content marketing
Thursday, June 2, 2016, 15:02:56 GMT by Tereza Litsa
GIFs are nothing new, but their use is more popular than ever. Here's why brands should include them as part of their content marketing strategy. GIF, which is an acronym for Graphics Interchange Format , was introduced back in 1987 by Steve Wilhite of CompuServe as a new way to present a moving image. The internet quickly embraced the GIF and the fact that it's still relevant after 29 years proves its value in web terms. Here's why' 1.
author: Tereza Litsa
publisher: Search Engine Watch Blog

Hybrid SEO: bright futures for personal & professional career progression
Thursday, June 2, 2016, 14:02:33 GMT by Jim Yu
SEO is a challenging and rewarding career for people from a number of different types of backgrounds. It requires a degree of comfort with numbers, as SEO professionals should be able to look at the data coming in and understand how to make adjustments to improve the success of their campaign. SEOs should also understand how to take the big picture- of business goals and objectives- and be able to translate it into a marketing SEO strategy.
author: Jim Yu
publisher: Search Engine Watch Blog

The three Us of mobile design: UX v usability v UI
Wednesday, June 1, 2016, 17:29:49 GMT by Andy Favell
Mobile design focuses, or should focus, on the user. This so-called user-centric design has generated a healthy obsession with the three Us: user experience (UX), usability and user interface (UI). These terms, and the roles associated with them, are commonly mistaken and/or used interchangeably. This is not entirely unsurprising as there are no ubiquitous definitions and some overlap.
author: Andy Favell
publisher: Search Engine Watch Blog

Google's next mobile-friendly update will include page speed
Wednesday, June 1, 2016, 16:14:20 GMT by Graham Charlton
The speed of mobile pages isn't currently used as a ranking factor by Google, but that will change with the next mobile friendly update . At the Search Marketing Summit in Sydney today, and reported by Jennifer Slegg , Google Webmaster Trends Analyst Gary Illyes confirmed that page speed would be a factor in the next mobile update. Illyes wouldn't be pinned down to a date, but it seems we're looking at a matter of months.
author: Graham Charlton
publisher: Search Engine Watch Blog

How search can help with planning your m-commerce site
Wednesday, June 1, 2016, 14:28:40 GMT by Rebecca Sentance
Last week we launched ClickZ Intelligence , a new service providing actionable insights into the worlds of digital marketing and ecommerce. One of the reports we launched with is the first in a series of in-depth and practical guides to achieving m-commerce success: The DNA of a Great M-Commerce Site, Part 1: Planning . With the number of consumers who want to purchase products and services using a mobile device rapidly increasing,
author: Rebecca Sentance
publisher: Search Engine Watch Blog

Does Google look at anchor text in internal links?
Tuesday, May 31, 2016, 16:55:40 GMT by Graham Charlton
Internal linking is a key SEO tactic, one which allows websites to send clear signals to Google on the relative importance of various pages. It also works from a user experience perspective, helping visitors find pages that are relevant or potentially useful to them. It's something I place great importance on as an editor, as it's one part of SEO that I can control, and I've seen the benefits for sites I've worked on.
author: Graham Charlton
publisher: Search Engine Watch Blog

The most expensive 100 Google Adwords keywords in the US
Tuesday, May 31, 2016, 16:55:40 GMT by Chris Lake
Google is on track to make more than $70bn in revenue in 2016, and the lion's share of that number will be generated by its insanely successful advertising business. As I'm sure you know, advertisers pay a fee every time somebody clicks on a link in one of their ads. Some of the costs per click being paid are absolutely staggering, though they must be worth it, from the advertiser's perspective.
author: Chris Lake
publisher: Search Engine Watch Blog

The continuing rise of voice search and how you can adapt to it
Tuesday, May 31, 2016, 16:55:40 GMT by Rebecca Sentance
Google's I/O developer conference brought several huge announcements about Google's future direction and projects, including two new technologies which demonstrate just how important voice search and natural language processing are to the company's future development. The first, Google Assistant, is a voice-activated digital assistant which builds on "all [Google's] years of investment in deeply understanding users' questions", as Google's blog declared.
author: Rebecca Sentance
publisher: Search Engine Watch Blog

Mobile design and the art of doing one thing well
Wednesday, May 25, 2016, 14:11:08 GMT by Graham Charlton
It's best to do one thing really, really well - is one of Google's "10 things" philosophy , written when the company was in its infancy. This is a great mantra for mobile projects to follow. Where the young Google focused on excellence in web search, so mobile sites and apps must focus on meeting an identified user need in the most effective (usability) and rewarding (user experience) fashion.
author: Graham Charlton
publisher: Search Engine Watch Blog

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