At SES London 2010 , I moderated a session entitled, "Real Time SEO: No More Yesterday's News." It focused on specific aspects of SEO for large media companies. Click to read the rest of this post.

On Wednesday, we looked at Sarah Ivey Rock, Search Marketing Manager at AOL Living, who was one of the conference speakers at the session "Spotlight on Fashion: Blogging for Style" at SES New York 2010 . Today, let's look at another one of the speakers: Lauren Sherman, the Editor of Fashionista . Click to read the rest of this post.

If you were not at #SESNY 2010 or #SESLondon 2010 then you may have missed some of the expert insights flying around the conferences and also some handy tactics and data nuggets for use in your search marketing campaigns. So, we've created a Twitter tool that allows you to track the conversation and meet the people leading those conversations. All of which means, that even if you were stuck in South Succotash , you can still stay ahead of the pack.

Image by SESConferenceSeries via Flickr I won't list them all, but here are a couple that impressed me for their creativity: Upload and store anything in the cloud with Google Docs : Starting today, you can upload and store anything in Google Docs. Anything! "For example, do you ever wish you could CTRL+F your house keys or your TV remote? Store your keys, remotes, rail passes, and other objects you commonly lose with Google Docs,

If you have missed it, we have been running a photoshop competition on the Search Engine Watch fan page ) Facebook.com/sewatch (. The competition concept was to remix movie posters into #seofilms , namely films with a search engine marketing theme. The idea came from a Twitter trending topic at #SESLondon kickstarted by a handful of funny men ) and women (, leading to hundreds of people tweeting title suggestions for #seofilms over 2 days.

Following Chitika Research's post on Google's )Lack of( Buzz , some blogs have been wondering if Buzz is on its way out . Click to read the rest of this post.

When you go to YouTube today, you will notice that Google's video service has changed. Click to read the rest of this post.

Okay, so my usually reliable sources weren't so reliable. No one tipped me off that Google would officially change its name to Topeka or that YouTube would go to text-only mode, or TEXTp, on April 1, 2010. You know, April Fools Day. Click to read the rest of this post.

Google has a long tradition of perpetrating April Fools' Day hoaxes. According to my sources, who are located in India where it is already April 1, 2010, one of the April Fools Day pranks to watch out for this year is the announcement that Google real-time search results are powered by Pigeons who've been given Red Bull, whose slogan is "it gives you wings." Click to read the rest of this post.

On Monday, Nathania Johnson wrote about " The Unlikely Heroes of Search and Social Media " who used abso-freakin-lutely no SEO. Today, I'd like to highlight one who did. Click to read the rest of this post.

Terrance Kelleman, the President and Designer of Dynomighty Design , spoke last week at SES New York 2010 . He was one of the speakers on the keynote panel, Video: The Next Digital Marketing Frontier, that was moderated by Zach Rodgers, Managing Editor, ClickZ . Click to read the rest of this post.

If you've not seen it yet, here is a screenshot of the new Twitter home page . Click to read the rest of this post.

Day 4 at Search Engine Strategies New York focused on Search Engine Marketing training. One of the downsides to a lot of conferences is that one hour sessions don't allow a deep dive into the topics we really want to discuss. No fear here, as these are four hour long sessions. Here's what we learned... Click to read the rest of this post.

Your company should be doing Social Media. This much you know. One only has to be alive to know something massive is taking place. But what's the best way to begin getting a handle on it all? You're still struggling with SEO and PPC. Well, coming to Search Engine Strategies and sitting in on the Social & the Marketing Mix session, or at least reading about it here, was a good start.

"Pay per click is just frittering money away when SEO is free." The argument rages on. Is PPC or SEO more effective? Which is easier? Which is faster? Which is better? There are compelling points for and against each. But any marketer with the budget and resources should utilize both for their strengths and the integration that can be achieved. Each has its place. Still there is a friendly rivalry between the two sides, and it played out in today's session.

Line up the unusual suspects. Click to read the rest of this post.

Quality copy is supposed to attract links, so why don't you have any? Click to read the rest of this post.

While many of the search marketing leaders were busy at SES NY this past week, Google launched a couple of products that showed a major move into the behavioral targeting realm. There were many posts and comments on the two new features in Adwords - Search Funnels and Ad Retargeting . Click to read the rest of this post.

One of the reasons marketers went to SES New York 2010 was to see new products. And they weren't disappointed. Click to read the rest of this post.

Last week, .Fox Networks )pronounced "dot-fox"( and comScore unveiled the findings of a ground-breaking U.K. study at the Advertising Research Foundation's 2010 conference in New York. The study found that video and display advertising are effective at driving significant uplift in site visits and advertiser search queries. Click to read the rest of this post.