Publisher: Search Engine Watch Blog

Result 81 - 100 of about 1090

RankBrain's potential effect on your paid search campaigns
Wednesday, July 20, 2016, 13:00:26 GMT by Kevin Gamache
Just weeks ago, Google announced that it would be releasing improvements to its Dynamic Search Ads, making its targeting even more precise and relevant than before. But one example from the announcement caught my attention: "Ads that point to a landing page about iced coffee makers will be less likely to show for less relevant searches like 'iced coffee'. What gave me pause here isn't that Google is getting better at understanding queries on a small scale,
author: Kevin Gamache
publisher: Search Engine Watch Blog

How to verify your Twitter account in 10 steps
Wednesday, July 20, 2016, 10:44:33 GMT by Christopher Ratcliff
Twitter has announced it will now let any of its users apply for the much sought after blue badge of verification. But there are still a number of criteria you must fulfil in order to be accepted into the Twitter pantheon . Luckily it's nothing nearly as taxing as 'being just as popular as Katy Perry' or 'being just as terrifyingly unpredictable like Kanye West'. Here's a handy guide to everything you need to do to achieve blue tick* status.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Digital Leaders Q&A: Sandeep Menon, global marketing director for Google Play
Tuesday, July 19, 2016, 17:13:06 GMT by Graham Charlton
Sandeep Menon, based in California, is global marketing director for Google Play, the app and digital content store for Android users that offers apps, games, a music subscription service, TV and films on demand, and ebooks. We caught up with him to find out about his business priorities, how the marketing function is evolving, and the key skills and tools marketers need to excel at Google. Broadly speaking, what are your key business goals?
author: Graham Charlton
publisher: Search Engine Watch Blog

Is Google becoming more hyperlocal?
Tuesday, July 19, 2016, 16:12:43 GMT by Al Roberts
Last week, reports surfaced suggesting the possibility that Google has made changes to local map results. As detailed by Search Engine Roundtable's Barry Schwartz, in the past week numerous individuals in the SEO community reported seeing compression in the local map pack results. One SEO who was monitoring results for clients observed "massive compression": In many tested areas (legal, dog boarding,
author: Al Roberts
publisher: Search Engine Watch Blog

The complete beginner's guide to Schema.org markup
Tuesday, July 19, 2016, 13:51:50 GMT by Rebecca Sentance
Do you know how to speak 'search engine' ? If there ever was a universal language for communicating with search engines, Schema.org is probably it. What is Schema.org, you ask? Before I answer that question, first I need to explain what structured data is. In its simplest sense, structured data is information formatted in a way that can be universally understood. For webpages, this means search engines are more easily able to tell what a page is about,
author: Rebecca Sentance
publisher: Search Engine Watch Blog

Are retailers missing the mark on m-commerce?
Tuesday, July 19, 2016, 13:20:42 GMT by Rebecca Sentance
With the increasing dominance of mobile across all industries, business owners and influencers in every sector from retail to finance are making developing their mobile experience a top priority. But a new report by PointSource into 'The State of the Mobile Experience' has indicated that few are happy with the results. The study, which surveyed nearly 300 key influencers and decision makers across retail, insurance, finance and supply chain industries,
author: Rebecca Sentance
publisher: Search Engine Watch Blog

10 content marketing tools to boost your productivity
Tuesday, July 19, 2016, 13:20:42 GMT by Ann Smarty
Content marketing includes so many tasks and processes that it can be very overwhelming. You need a solid toolset to keep it well organized. Productivity is among the most important elements of my working life. Juggling multiple projects on top of family and life tasks means I spend a great deal of effort managing my time as well as possible. With content marketing making up the bulk of my promotional work,
author: Ann Smarty
publisher: Search Engine Watch Blog

The 10 greatest social media advertising tips for content marketers
Tuesday, July 19, 2016, 13:20:41 GMT by Larry Kim
Let's start with the bad news first. It's tougher than ever to get your content noticed. Changes to Google's search results pages have further obscured content organically, especially on competitive commercial searches. Meanwhile, paid search CPCs are at all-time highs in established markets. Organic reach in social media? It's pretty much dead . Half of all content gets zero shares, and less than 0.1 percent will be shared more than 1,000 times.
author: Larry Kim
publisher: Search Engine Watch Blog

How to increase your content's viral potential
Tuesday, July 5, 2016, 15:08:46 GMT by Rebecca Sentance
Viral content is sort of the holy grail of internet marketing; everyone wants it, but almost no-one knows how to get it. Whatever it is that makes content inherently shareable - and, at the extreme end of the spectrum, go viral - seems like more of a mystical art than a science; a fortunate coinciding of different elements like timeliness, relevance and tapping into something in the wider consciousness that resonates with people.
author: Rebecca Sentance
publisher: Search Engine Watch Blog

How paid and organic SEO results overlap in 2016
Tuesday, July 5, 2016, 14:23:28 GMT by Jason Tabeling
This year marks the seventh year that I've written an article on the overlap of paid and organic search. For many of those years, the landscape was largely unchanged and it was simply a review of how well brands aligned their paid and organic efforts. However, this year is different. For the first time ever, mobile searches on Google exceeded desktop. To account for this massive shift, Google has made some of the most drastic changes to search results in years.
author: Jason Tabeling
publisher: Search Engine Watch Blog

The ABC of Google Quick Answers
Tuesday, July 5, 2016, 14:23:28 GMT by Jim Yu
Google is increasing the number of queries that receive a Google Quick Answer box. The number of results that had an answer box went from just over 20% in December 2014 to more than 30% in May 2016.* Brands that wish to maintain a strong digital presence need to make sure their website is well represented within these rich answers. Answer boxes provide users with scannable,
author: Jim Yu
publisher: Search Engine Watch Blog

What can Medium's Creative Exchange bring to native advertising?
Tuesday, July 5, 2016, 14:23:28 GMT by Rebecca Sentance
Last week, social publishing company Medium announced the launch of a programme that will allow its writers to partner with brands to create dedicated sponsored content: the Creative Exchange. The Creative Exchange is by no means Medium's first foray into native advertising : in the past, it has produced a number of verticals in partnership with different brands, including BMW, Marriott and Samsung.
author: Rebecca Sentance
publisher: Search Engine Watch Blog

How to create insights from consumers' click histories
Friday, July 1, 2016, 14:27:10 GMT by Deren Baker
Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are doing. Data alone does not lead to insights. Analyzed data backed by a hypothesis and placed in the right context, on the other hand, does. Clickstream information is a particularly good set of data for marketers to examine if they want to understand their customers better and connect with them based on their actions.
author: Deren Baker
publisher: Search Engine Watch Blog

How to use images to bring real world credibility to your digital presence
Friday, July 1, 2016, 13:56:59 GMT by Andy Favell
We all know the importance of imagery , especially on mobile. However, the focus on icons and the fear of oversized pages has caused many designers to forget the power of pictures. The right emotive photograph of the right proportions that loads rapidly is a fantastic way to bring your offline identity in a homogenous digital world. In the physical world, many people love (or love the idea of) shopping in independent shops - music shops, fashion, books, surf shops, bicycles,
author: Andy Favell
publisher: Search Engine Watch Blog

How are beacons going to affect search marketing?
Thursday, June 30, 2016, 15:33:43 GMT by Matt Owen
Recently I've been reading a lot about the effects beacons and proximity marketing may have on search strategy. (I actually work for a company that makes beacons and management software , so it's not just me being boring). I've found little doubt that it will bring some very fundamental changes to the way we reach customers, and the type of targeting and data management we'll need to master in order to do things properly.
author: Matt Owen
publisher: Search Engine Watch Blog

Facebook News Feed update: how #Friendmageddon will affect publishers
Thursday, June 30, 2016, 15:33:42 GMT by Tereza Litsa
Facebook has announced a new change to its news feed algorithm, favouring personal posts over news stories, in an attempt to maintain its personal element. What does this *really* mean for publishers though? Facebook is all about connecting people with their friends and family and despite attempts to divert from its original concept, it's not ready yet to leave it aside. That's why it decided to downplay stories from publishers on users' news feed,
author: Tereza Litsa
publisher: Search Engine Watch Blog

Why you may need to be aware of booby traps when hiring a new SEO
Thursday, June 30, 2016, 15:33:42 GMT by joshuaballard
The online marketing world can be somewhat of a wild west in many regards, with SEO at the center of the chaos. Of the thousands of providers across Australia there are no shortages of promises, case studies and packages available for every business size. The central premise of SEO is that you will get long-term sustained traffic for your investment. The industry as a whole has a simple paradox that it must deal with, if they do their job properly,
author: joshuaballard
publisher: Search Engine Watch Blog

Google's Joris Merks on the importance of leadership for digital transformation
Wednesday, June 29, 2016, 14:59:43 GMT by Graham Charlton
Joris Merks is Head of Digital Transformation, Northern Europe at Google, and works with companies to embed digital-first thinking into their strategies. He'll be participating in a Google Squared webinar tomorrow (June 30), looking at how to drive a culture of innovation in your company. Can you tell us a little about your role at Google? I am EMEA Head of Curriculum design in the Google Digital Academy team.
author: Graham Charlton
publisher: Search Engine Watch Blog

Which kinds of links are most valuable for high rankings?
Wednesday, June 29, 2016, 14:29:32 GMT by Graham Charlton
What does link-building look like right now? What tactics work? Is it all about quality content or do more shady tactics still get results? Glen Allsop of ViperChill posted another excellent article recently, distilling the findings from his own manual analysis of 1,000 search results . He looks at the link structure of various sites, trying to ascertain the kinds of links that help some sites rank, the tactics (white hat and not-so white hat) used by sites to rank,
author: Graham Charlton
publisher: Search Engine Watch Blog

Nine SEO techniques that take less than 15 minutes
Wednesday, June 29, 2016, 13:29:09 GMT by Christopher Ratcliff
I know. It's the 21st century equivalent of '8 minute abs'. But bear with me on this' Search engine optimisation should be an ongoing process, mixing technical on-page techniques with quality content, good old fashioned marketing, plenty of research, tonnes of planning, masses of testing and all the while taking into account searcher intent, context, algorithm changes' I get breathless just thinking about all the work that needs doing' Basically,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

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