Publisher: Search Engine Watch Blog

Result 81 - 100 of about 1130

Seth Godin: Nobody makes a purple cow by sticking with what’s safe
Thursday, April 14, 2016, 17:15:27 GMT by Mike O'Brien
Yesterday’s over. Being different is what’s going to help you win tomorrow â€" not simply repeating your previous success. A century ago, Henry Ford made headlines with what seemed like an outrageous decision to double minimum wage. Instead of the standard $2.34, Ford workers would take home an unprecedented $5 for each working day. It was a great move for the brand, as its workers were suddenly able to afford its products. However,
author: Mike O'Brien
publisher: Search Engine Watch Blog

The key ingredients of mobile design and UX methodology
Thursday, April 14, 2016, 15:14:45 GMT by Andy Favell
Mobile projects can live or die on design. This column looks at the importance of design methodology, with a blow-by-blow account of the digital design process at the UK mapping agency, Ordinance Survey (OS). While mobile development is rooted in methodologies inherited from web and software development â€" Waterfall or Agile; Scrum and Kanban â€" there is no industry-standard methodology for the design stage of your mobile project.
author: Andy Favell
publisher: Search Engine Watch Blog

Is Google testing out green labels for PPC ads?
Thursday, April 14, 2016, 13:09:03 GMT by Graham Charlton
Google looks to be testing out a new colour of ‘ad’ label for its PPC ads in Europe today. I noticed this tweet in my timeline earlier today, from a user who’d noticed these green ad labels in the UK. Looks like Google is testing green Ads. Anyone else seeing this? #Adwords #ppc pic.twitter.com/bX5YquqGJF â€" James Whitelock (@jaywhitelock) April 14, 2016 It appears to be a European thing,
author: Graham Charlton
publisher: Search Engine Watch Blog

The top 100 most expensive keywords in the UK
Thursday, April 14, 2016, 11:38:32 GMT by Chris Lake
Back in the day, around 2003, somebody asked me a question regarding paid search: “Do you know what the most expensive keyword is on Google Adwords, and how much it costs?” I made a bunch of guesses, gradually increasing the amount I thought it might be acceptable to pay every time somebody clicks on an ad. £20? No? £30? Surely not! The grand reveal was that I was horribly wrong,
author: Chris Lake
publisher: Search Engine Watch Blog

How will online advertisers and retailers benefit from Google AdWords redesign?
Wednesday, April 13, 2016, 17:42:24 GMT by Mark Haupt
In this mobile-first world, Google is continuously monitoring the growth of usage on mobile devices and looking for ways to improve advertiser’s ability to adapt to this new multichannel behaviour. That is why the search engine giant, shortly after revealing a new layout for its SERPs , has redesigned the AdWords interface which is where online marketers and merchants display copy on its search engine and manage their campaigns in one place.
author: Mark Haupt
publisher: Search Engine Watch Blog

Mobile marketers are missing out on hyperlocal: report
Wednesday, April 13, 2016, 15:06:32 GMT by Graham Charlton
Despite the opportunity to target customers based on their locations, just 22% of marketers agree that they are exploiting hyperlocal advertising to its full potential. It works too, so many advertisers are missing out on one of the best tactics to use. This is one of the findings from our State of Mobile Advertising 2016 report , produced in association with Search Optics. The hyperlocal opportunity With the near ubiquity of smartphones,
author: Graham Charlton
publisher: Search Engine Watch Blog

30 quick and easy SEO tips for small businesses
Wednesday, April 13, 2016, 13:36:01 GMT by Graham Charlton
For the uninitiated, SEO can seem to be a complex and foreign landscape, but it doesn’t have to be too complicated. Indeed, there’s a lot that small businesses (and anyone) can do without any great SEO knowledge, and without spending too much money. With the help of some search experts, I’ve compiled a list of tips (in no particular order)… 1. Set up a Google My Business account Set this up and get all of your business details uploaded.
author: Graham Charlton
publisher: Search Engine Watch Blog

Everything you need to know about natural language search
Tuesday, April 12, 2016, 17:34:10 GMT by Rebecca Sentance
Search engines like Google, Bing and others are making efforts to bring searching for information in line with everyday conversation with a type of search called ‘natural language search’. This development is a move away from the type of searching that has dominated the web since the advent of search engines in the 1990s. It is part of an attempt to make searching faster and more effective by understanding searcher intent and more complex, multi-part queries.
author: Rebecca Sentance
publisher: Search Engine Watch Blog

Google manual action penalties were due to links for freebies
Tuesday, April 12, 2016, 14:33:06 GMT by Graham Charlton
A month ago, we reported that Google had issued warnings to bloggers over providing links in return for free products to review . Now it seems that the penalty actions reported over the weekend were directly related to Google’s warning last month. Google advised bloggers reviewing goods they’d received free of charge to nofollow any links pointing readers to sites where they can buy the products. As reported by SER ,
author: Graham Charlton
publisher: Search Engine Watch Blog

Is Twitter dying? Insight and opinion from #ClickZChat
Tuesday, April 12, 2016, 13:47:51 GMT by Matt Owen
It’s fair to say Twitter has had a fairly rough time of it in the recent past. The platform has struggled to grow its audience and, despite huge brand recognition, mainstream usage has proven elusive. So, can Twitter survive, or is it set to join the likes of MySpace in social network purgatory? We decided to take to (where else?) Twitter for this week’s #ClickZChat to ask our network of marketers for their thoughts. Alright everyone,
author: Matt Owen
publisher: Search Engine Watch Blog

Google Accelerated Mobile Pages and content: the need for speed
Monday, April 11, 2016, 16:15:27 GMT by Jim Yu
When Google launched the mobile update in April 2015, it was intended to reward brands with mobile-friendly websites. Even without the update, however, marketers can not ignore the increasing importance of mobile. More searches are now performed on mobile compared to desktop and m-commerce grew three times faster than ecommerce in 2015. Even aside from purchases made on the devices themselves, mobile is also having a tremendous impact on in-store purchases.
author: Jim Yu
publisher: Search Engine Watch Blog

Does the web really need any more content recommendations?
Monday, April 11, 2016, 15:15:06 GMT by Graham Charlton
It has now become almost impossible to read news online without encountering recommendations for related content. In the main, it’s garbage. Clickbait articles which will lead your viewers to some very low quality sites. News I noticed this week suggests it may become worse. The Taboola and Disqus deal Disqus, which provides the comments functionality on this and many other websites has signed a deal with Taboola to bring content recommendations to Disqus users.
author: Graham Charlton
publisher: Search Engine Watch Blog

Google Analytics: a guide to confusing terms
Monday, April 11, 2016, 13:59:40 GMT by Rebecca Sentance
Google Analytics is a hugely useful and in-depth tool for measuring and monitoring your website’s performance, as long as you can learn its language. After setting up Google Analytics on your site for the first time, it can be hard work to navigate your way through all the different terms referring to parts of your site or the activities users carry out on it â€" especially when so many of them sound similar.
author: Rebecca Sentance
publisher: Search Engine Watch Blog

11 tips on how to optimise Pinterest pins for SEO
Friday, April 8, 2016, 15:00:05 GMT by Tereza Litsa
Pinterest has evolved during the past few years from a trending social network to a powerful visual search engine, and as with any other search engine, you can optimise your presence to be discovered by other users. With more than 100 million users who keep searching and pinning new content depending on their interests, Pinterest is probably an underrated platform, when it comes to its searching capability and the traffic it can drive to your site. However,
author: Tereza Litsa
publisher: Search Engine Watch Blog

Why user testing is the most important part of mobile development
Thursday, April 7, 2016, 15:06:22 GMT by Andy Favell
This article explains the why, when, what, how, where, and who of user testing for mobile friendly websites or apps. The sooner you find out your what is wrong with your *brilliant* concept, the easier, quicker, cheaper (and less embarrassing) it is to put it right or â€" if it is a total flop â€" go back to the drawing board. That is why it is never too early to start testing and why testing should be ingrained into the design and development schedule.
author: Andy Favell
publisher: Search Engine Watch Blog

Five tips for low-risk Google Display Network testing
Thursday, April 7, 2016, 14:05:59 GMT by Sana Ansari
So you’re a small or medium-sized business (SMB) and you’ve already hit a cap on how far you can go with search engine marketing and remarketing . You want to continue to scale and are considering doing it via Google Display Network (GDN), but you’re aware of the possible drawback: a lot of wasted spend on poor quality, low-intent traffic. As an SMB, you don’t have enough budget to throw spaghetti on the wall and see what works,
author: Sana Ansari
publisher: Search Engine Watch Blog

The Joy of Micro UX: 18 delightful examples
Thursday, April 7, 2016, 13:05:36 GMT by Christopher Ratcliff
What is micro-UX? Micro-UX refers to the tiny interactions with a website or app that are designed to delight the user, by making their digital interactions easier, more engaging and ultimately human. Providing a good user experience is so vital to keeping visitors glued to your sites and products, and many of these animations or simple pieces of copy can really help engender a feeling of loyalty.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

WebPromo’s Q&A with Google’s Andrey Lipattsev [transcript]
Wednesday, April 6, 2016, 15:27:54 GMT by Christopher Ratcliff
As we reported at the end of March, Andrey Lipattsev, the Search Quality Senior Strategist at Google Ireland revealed the three most important ranking signals used by Google . These are content, links and RankBrain (although that last one is “hotly contested” and the list doesn’t have an order). This information was uncovered during an excellent live Q&A from WebPromo , which also featured Rand Fishkin from Moz; Ammon Johns,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Best practice tips for developing an enterprise mobile app
Wednesday, April 6, 2016, 14:57:43 GMT by Andy Favell
Analysts are predicting strong growth in enterprise mobile apps as businesses focus on “mobilizing” their workforces to improve productivity, business efficiency and customer service. The pundits have been forecasting growth in enterprise mobile app market for some time. But surveys ( CSS Insight ) over the last year suggest real interest in business mobility driven by employees and business lines, rather than IT departments.
author: Andy Favell
publisher: Search Engine Watch Blog

How organic search might influence the 2016 US election
Wednesday, April 6, 2016, 13:57:21 GMT by Tereza Litsa
Search data has always been powerful, but it becomes even more significant when we’re able to understand what people search for in relation to the 2016 US elections and how this may affect the final outcome. Every search query reflects a voter’s question regarding the candidates or specific topics and this could eventually affect the sentiment (and the preference) towards the elections.
author: Tereza Litsa
publisher: Search Engine Watch Blog

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