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Publisher: Search Engine Watch Blog


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10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY
Tuesday, April 1, 2014, 19:25:14 GMT by Thom Craver
ClickZ Live New York kicked off with a keynote from Randi Zuckerberg on the top trends in tech and new media that are influencing the minds and behaviors of modern consumers and gave insights on how to engage, convert, and delight consumers.
author: Thom Craver
publisher: Search Engine Watch Blog

Google Webmaster Tools Gives More Precise Index Status Data
Tuesday, April 1, 2014, 17:19:28 GMT by Jessica Lee
Google has announced the ability for webmasters to now track indexed URLs for each protocol - HTTP and HTTPS - as well as for verified subdirectories. The change will make it easier for site owners to monitor different sections of their website.
author: Jessica Lee
publisher: Search Engine Watch Blog

Why Content Marketers Should Step Back From Creation and Focus On Strategy
Tuesday, April 1, 2014, 15:13:41 GMT by Nathan Safran
Taking a step back from the day to day frenzy of content marketing to develop an effective content marketing strategy will help marketers to better 'aim the content' arrow, which ultimately will help them better achieve their goals.
author: Nathan Safran
publisher: Search Engine Watch Blog

Conquering Content Marketing, Step 4: Racing to Launch
Tuesday, April 1, 2014, 13:28:00 GMT by Dan Cristo
For your content to get featured on major distribution channels such as search engines, social networks or news sites, it must first be fed into their system through trusted conduits. Find out what these conduits are and why are they so important.
author: Dan Cristo
publisher: Search Engine Watch Blog

4 UX Tips That Will Improve Your Content Strategy
Tuesday, April 1, 2014, 13:28:00 GMT by Brittney Sheffield
Seeking more user engagement? Want to turn users into repeat customers? Create a focused content strategy by thinking like a user experience strategist. These tips will provide direction as you plan, create, and implement your content strategy.
author: Brittney Sheffield
publisher: Search Engine Watch Blog

Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action
Monday, March 31, 2014, 21:11:53 GMT by Jessica Lee
Marin data released today suggests that many residents shopped online during the polar vortex. However, that same data revealed missed advertising opportunities. Marin has announced a new tool to keep advertisers relevant in the face of such events.
author: Jessica Lee
publisher: Search Engine Watch Blog

YouTube Reveals the Secret Formula to Content Marketing Success
Monday, March 31, 2014, 17:20:24 GMT by Greg Jarboe
The Brand Playbook reveals the tools and best practices developed by a generation of YouTube content creators in order to help brands as they develop content strategies that will resonate with 21st-century consumers and to build engaged audiences.
author: Greg Jarboe
publisher: Search Engine Watch Blog

The Complete Social Media Spring Cleaning Checklist
Monday, March 31, 2014, 15:14:37 GMT by Kelly Wrather
Get organized and bring some order to your social media strategies with a little routine maintenance. Use this checklist to give your social profiles a deep cleaning and enter this new season with a tuned-up presence and strategy.
author: Kelly Wrather
publisher: Search Engine Watch Blog

3 Pitfalls of Using Social as a Ranking Signal & Why Links STILL Matter
Monday, March 31, 2014, 13:13:50 GMT by Jon Ball
Google built their algorithm around links and they remain the strongest ranking signal. While social metrics are important and they provide value outside of SEO, there are a number of pitfalls regarding their use as a ranking signal for search.
author: Jon Ball
publisher: Search Engine Watch Blog

The Smart Way to Optimize Your Amazon Sales Strategy
Monday, March 31, 2014, 13:13:50 GMT by Purna Virji
Here's how to get the on-page creative elements )images, content, and reviews( on your page right to help your conversion rates and improve organic rankings on Amazon, and then up the ante by driving a lot of targeted traffic to generate sales.
author: Purna Virji
publisher: Search Engine Watch Blog

3 Non-SEO Tips for Small Businesses Scared of Google Penalties
Sunday, March 30, 2014, 17:21:23 GMT by Adam Stetzer
If your business has taken on too much SEO risk, the only cure is diversity. To improve marketing results, reconsider PPC )especially remarketing(, put a new push on user-experience and conversion, and re-engage with your PR teams.
author: Adam Stetzer
publisher: Search Engine Watch Blog

The Ultimate Guide to Google AdWords Conversion Types
Friday, March 28, 2014, 15:17:42 GMT by Jennifer Johnstone
Which conversion types best suit your business? Google now offers conversion types for nearly every business model, making it easier to attain your goals that much faster. Learn all about the many types of conversions you should be tracking and why.
author: Jennifer Johnstone
publisher: Search Engine Watch Blog

3 Ways Merchants Can Gain More Visibility on Google
Friday, March 28, 2014, 13:16:56 GMT by Mary Weinstein
Highlighting Google special offers, using Google Consumer Surveys, and making sure you list all of your products on Google Shopping are three easy ways to get a jump on your competition - and they don't require too much work.
author: Mary Weinstein
publisher: Search Engine Watch Blog

Matt Cutts on How to Tell Google When Multiple Domains are Related
Friday, March 28, 2014, 07:19:44 GMT by Jennifer Slegg
How should you handle linking between many different country specific sites, or several sites your company owns that are all related, without running afoul of Google for unnatural linking? Google's Matt Cutts shares advice on how to not look spammy.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]
Thursday, March 27, 2014, 19:10:10 GMT by Jessica Lee
The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they fared against key elements in a mobile user's experience. The average score was about 2.8 out of 5.
author: Jessica Lee
publisher: Search Engine Watch Blog

Bing Product Ads Now Open to All U.S. Advertisers
Thursday, March 27, 2014, 17:19:28 GMT by Lisa Raehsler
Bing's Product Ads include custom images from an advertiser's own product catalog, promotional text, pricing, and company name. The ad costs are the same as other text ads on a pay-per-click basis with bidding done on product targets.
author: Lisa Raehsler
publisher: Search Engine Watch Blog

5 SEM Spying Strategies You Can Use Today to Generate More Profit
Thursday, March 27, 2014, 15:18:40 GMT by Jamie Smith
Drive more search profit by using keyword and competitive research tools, crowdsourcing, reverse engineering competitor campaign structure, monitoring competitor search activity and changes, and hiding your best keywords and ads from competition.
author: Jamie Smith
publisher: Search Engine Watch Blog

Task Analysis: The Key UX Design Step Everyone Skips
Thursday, March 27, 2014, 13:12:54 GMT by Larry Marine
Task analysis is a step-by-step analysis of the users' task, from their perspective. Taking this approach to user research and task analysis will help you discover unmet opportunities to leapfrog your competition and dominate your market.
author: Larry Marine
publisher: Search Engine Watch Blog

Schema & International SEO - Everything You Need to Know
Thursday, March 27, 2014, 13:12:54 GMT by Michael Bonfils
Schema markup is proving to be extremely important in the SEO industry. Here's some top advice and suggestions to reap the rewards of more traffic and better website representation in search engines on the international front.
author: Michael Bonfils
publisher: Search Engine Watch Blog

Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?
Wednesday, March 26, 2014, 21:11:50 GMT by Jennifer Slegg
Is it possible to tell if your website has been impacted by one particular Google algorithm? That will be extremely tricky, according to Google's Matt Cutts. In 2012 alone, Google rolled out 665 changes to how search results are ranked.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

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