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Publisher: Search Engine Watch Blog


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U.S. Search Awards 2014 Nominations Now Open
Monday, April 7, 2014, 21:28:51 GMT by Danny Goodwin
No doubt ready to top what was an impressive inaugural event, the U.S. Search Awards will return during Pubcon this year to honor the top campaigns, software, teams, and individuals in search marketing. Nominations open today and close July 18.
author: Danny Goodwin
publisher: Search Engine Watch Blog

Google: 'How-To' Tax Searches Increase 37% Since 2012
Monday, April 7, 2014, 19:23:06 GMT by Jessica Lee
Google released data about search trends for the 2014 tax season today, which showed "how-to" tax-related searches were up a significant amount since 2012, and YouTube as a favorite for tax payers to retrieve that information.
author: Jessica Lee
publisher: Search Engine Watch Blog

Google Expands App Indexing
Monday, April 7, 2014, 17:22:20 GMT by Jennifer Slegg
Google in December began showing content from Android apps by including a link directly to the app. Google is now expanding the number of apps that are utilizing this search technology, with an additional 24 apps, including Pinterest, AOL, and more.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

A Lesson in Social Espionage: How to Dissect a Competitor's Social Strategy
Monday, April 7, 2014, 15:16:36 GMT by Uri Bar-Joseph
Gain valuable insights about an industry, a company, or a competitor by carefully dissecting their social activity. In this example, the personal care brand Dove, the following exercises, using only public data, took about 3 hours to complete.
author: Uri Bar-Joseph
publisher: Search Engine Watch Blog

40+ Tools & Tips to Execute a Winning Content Strategy
Monday, April 7, 2014, 13:30:56 GMT by Chuck Price
There really is no excuse for poor content in 2014. Content marketing and content strategy is an important piece of any digital marketing campaign. Doing it properly requires a disciplined approach, some great tools, and a meaningful investment.
author: Chuck Price
publisher: Search Engine Watch Blog

Influence the Influencers: The Magic of Co-Created Social Content
Monday, April 7, 2014, 13:30:56 GMT by Michelle Stinson-Ross
The biggest barrier to effective content marketing? Cutting through all of the noise online. Here's how to identify, romance and engage influencers to co-create and promote incredible content that delivers for your audience and your brand.
author: Michelle Stinson-Ross
publisher: Search Engine Watch Blog

The Linking Dilemma: Google Has Left a Giant Mess for Us All
Sunday, April 6, 2014, 17:33:38 GMT by Julie Joyce
Google has gone mad. Seemingly, just about any link can earn you a penalty for any reason. And since Google keeps adding things to their naughty list, many sites are being penalized for links they built before those types of links were a violation.
author: Julie Joyce
publisher: Search Engine Watch Blog

Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up
Friday, April 4, 2014, 19:21:45 GMT by Jennifer Slegg
In a new video, Google's Matt Cutts has given us a rare heads up into an algorithmic change that is coming to the search results. Google is going to try to better determine more between a site simply being popular and the site being an authority.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

4 Tips to Breathe New Life Into Your Paid Search Campaigns
Friday, April 4, 2014, 15:15:12 GMT by Crystal Santos
With new ad features, enhanced campaigns, and the evolution of search behavior, many advertisers are struggling to see performance results like they have experienced in the past. If you fall into that category, don't fret. It's just time to reset.
author: Crystal Santos
publisher: Search Engine Watch Blog

How to Schedule Photo Tweets That Expand in the Twitter Feed
Friday, April 4, 2014, 13:14:27 GMT by Travis Bernard
There's a way to schedule photo tweets on Twitter so that the image will auto-expand like a direct upload. The trick is doing it through the native scheduling client. Here's how you schedule a photo tweet from the native Twitter client.
author: Travis Bernard
publisher: Search Engine Watch Blog

How to Remove a Penalty for Unnatural Outbound Links
Thursday, April 3, 2014, 15:31:30 GMT by Chris Dyson
It can be quite distressing when you see a notification of a manual action in your Google webmaster tools account. But by taking prompt action and working hard to resolve the issue you will soon find traffic will return quite quickly.
author: Chris Dyson
publisher: Search Engine Watch Blog

6 Objectives When Creating New Content Assets
Thursday, April 3, 2014, 13:10:39 GMT by Lisa Barone
What is all of this content you're creating supposed to do? Content should be strategic and aimed at a specific use-case. Here are six objectives to push for to help you see value from the content you're creating.
author: Lisa Barone
publisher: Search Engine Watch Blog

Google Madness: The Elite Eight of Google+ Local Tips
Thursday, April 3, 2014, 13:10:39 GMT by Adam Dorfman
Google+ can be powerful for brands and businesses, but also can be quite confusing. Whether you're stuck with an old Google+ Places page or have the updated Google+ Business page, you can use these tips for Google+ Local listing optimization.
author: Adam Dorfman
publisher: Search Engine Watch Blog

Matt Cutts on How Google Tests Its Algorithms
Thursday, April 3, 2014, 07:18:28 GMT by Jennifer Slegg
Have you ever been curious about how Google decides which algorithm is better than another, when they're pushing out one of the many tweaks they do weekly? Google's Matt Cutts spills the beans on how the search team actually does it.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Customize the New Google Bar to Your Liking
Wednesday, April 2, 2014, 21:14:48 GMT by Jennifer Slegg
Google has added some new customization to the Google bar that appears on the top of Google related pages when the users logged in. Users can now add boxes for Google products they use, such as Google Maps, Gmail and Google Docs.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Remarketing & Behavioral Ads @ClickZLive #czlny
Wednesday, April 2, 2014, 21:14:48 GMT by Andrew Delamarter
Remarketing is red hot. A jam-packed session at ClickZ Live New York 2014 showed attendees how, if done right, remarketing reduces online clutter, ups the relevancy quotient for users, and improves advertiser ROI. Here's a recap.
author: Andrew Delamarter
publisher: Search Engine Watch Blog

AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns
Wednesday, April 2, 2014, 19:24:09 GMT by Jessica Lee
Google AdWords announced today that by the end of August 2014, regular Product Listing Ads )PLA( campaigns will be going away in favor of "Shopping" campaigns. AdWords is asking all PLA advertisers to upgrade before campaigns are auto-upgraded.
author: Jessica Lee
publisher: Search Engine Watch Blog

15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny
Wednesday, April 2, 2014, 17:18:23 GMT by Danny Goodwin
Reputation management expert Andy Beal, CEO of Trackur and author of "Repped: 30 Days to a Better Online Reputation", kicked off Day 2 of ClickZ Live New York by sharing 15 examples of reputation disasters, and what we can learn from these mistakes.
author: Danny Goodwin
publisher: Search Engine Watch Blog

Passable SEO Content is so Passé: Create Something Powerful & Engaging
Wednesday, April 2, 2014, 15:17:36 GMT by Ken McGaffin
The best writing comes when we have something to say. Something that's unique, surprising, and impacts our clients' customers. It's our job to help them create it. Here's how to move from creating passable content to fresh and original content.
author: Ken McGaffin
publisher: Search Engine Watch Blog

How to Edit Post Copy on Instagram
Wednesday, April 2, 2014, 13:11:50 GMT by Travis Bernard
Have you made a spelling mistake or grammatical error on an Instagram post? Frustrating, right? Here's an easy way to edit post copy on Instagram without losing engagement. The following how to explains the process on an iPhone.
author: Travis Bernard
publisher: Search Engine Watch Blog

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