Publisher: Search Engine Watch Blog

Result 81 - 100 of about 1150

20 excellent examples of on-site search
Monday, March 28, 2016, 13:36:03 GMT by Graham Charlton
In this post, I'll show a range of examples of site search from various sites, inspired by this week's #ecomchat discussion on Twitter. For the uninitiated, #ecomchat is a weekly Twitter chat hosted by ecommerce luminaries James Gurd and Dan Barker. If you haven't followed it this far, it's well worth joining in. So, here are some suggestions of retailers and sites in general that use site search effectively. Some may have faults,
author: Graham Charlton
publisher: Search Engine Watch Blog

29 most interesting SEM stats from March 2016
Monday, March 28, 2016, 11:45:25 GMT by Christopher Ratcliff
As we leave March behind and look forward to the comparatively warmer weather of April, let's continue to stay indoors while looking at a laptop screen and revisit the most interesting online stats of the last four weeks because it's probably going to rain today anyway. Grumpy weather humour! Let it not be in any doubt that the editor of this website is British. Mobile ad spend overtakes desktop for the first time According to Marin in an analysis of $7.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Content marketing: nine tips for herding your stakeholder cats
Friday, March 25, 2016, 14:51:03 GMT by Dan Brotzel
As content marketing types, we've all been there. After all that ideation and PM and creativity, it turns out that just getting your content reviewed and approved can be the hardest part of the whole process . Check out these tips for herding your stakeholder cats' Image credit: Rich Bowen on Flickr . Marketing professionals cite 'chasing feedback' as the biggest barrier to getting content live, according to our most recent survey of the UK's culture of content .
author: Dan Brotzel
publisher: Search Engine Watch Blog

10 brilliant UX features from the Airbnb website
Friday, March 25, 2016, 14:05:45 GMT by Graham Charlton
Airbnb has been very successful, to say the least. Of course, a disruptive business model has been a big factor, but a great user experience has played a big part. While travel brands have. in general, been slow to adapt to the web, brands like airbnb (and booking.com) have shown the way in terms of UX. So, here's a selection of UX delights from Airbnb' Easy search box When you head to the airbnb homepage, user attention will tend to focus on the search box.
author: Graham Charlton
publisher: Search Engine Watch Blog

Six tips on measurement from the IAB Programmatic Marketplace
Friday, March 25, 2016, 11:34:51 GMT by Mike O'Brien
Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. Earlier this month, the Interactive Advertising Bureau (IAB) held its annual Programmatic Marketplace in New York and here are the six key takeaways from our favourite presentation: "Cross Device Measurement and Attribution: Accuracy, Efficiency and Impact." 1.Know your audience According to eMarketer , 84 percent of U.S. adults use the Internet.
author: Mike O'Brien
publisher: Search Engine Watch Blog

What is customer retention? A beginner's guide to increasing CLV
Thursday, March 24, 2016, 14:47:14 GMT by Graham Charlton
Customer retention has often been overlooked in favour of acquisition, but it's something no business should be ignoring. The best strategy is to find a balance between acquisition and retention. It's all very well acquiring new customers, but the real value is in keeping them over time. Which brings us to' Customer lifetime value (CLV) This is a metric all companies should be paying attention to. In a nutshell,
author: Graham Charlton
publisher: Search Engine Watch Blog

Are rising follower numbers devaluing your social audiences?
Thursday, March 24, 2016, 14:17:03 GMT by Matt Owen
If you remember the early days of social media marketing, then you'll also remember all those talks where you'd be told that if you could just harness 1% of Facebook's total audience, you'd have a huge number of potential customers. In the end, it didn't quite work out like that, but as user numbers have grown, you'd think that the law of averages would provide you with some new followers along the way. And according to new research from Trackmaven,
author: Matt Owen
publisher: Search Engine Watch Blog

Are search engines 'semantic'?
Thursday, March 24, 2016, 13:16:40 GMT by Gerald Murphy
Let's get to the crux of the matter. It never fails to make me smile when people misuse the term 'semantic search', so really' what is semantic web search? A simple definition of semantic search We often talk of semantic search as if it's something new. Semantic search goes back years, even centuries. Here is a simple definition of semantic search' Let's take a village. Mark and Claire have a seven year old son, James,
author: Gerald Murphy
publisher: Search Engine Watch Blog

Google reveals its three most important ranking signals
Thursday, March 24, 2016, 11:15:54 GMT by Christopher Ratcliff
We've already heard that RankBrain , Google's artificial intelligence system, is the "third most important signal contributing to the result of a search query" and it seems like we may have confirmation on the top two factors as well. During a live Q&A from WebPromo with Andrey Lipattsev, the Search Quality Senior Strategist at Google Ireland, SEO expert Ammon Johns suggested to Lipattsev that, knowing what we know about RankBrain,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Can artificial intelligence save social?
Wednesday, March 23, 2016, 15:58:54 GMT by Matt Owen
There has been a lot of talk in the recent past about the 'demise of Twitter' . Will the platform continue in the future, or will it slide slowly into irrelevancy? It's a complicated question, but not one without precedent. One only has to look at the fortunes of MySpace to realise that no social platform is too big to fail. I have always believed one of the key issues is that new users find Twitter confusing.
author: Matt Owen
publisher: Search Engine Watch Blog

What is Digital Leadership?
Wednesday, March 23, 2016, 14:58:32 GMT by Christopher Ratcliff
I have a difficult task. In order to promote our upcoming two-day digital marketing event called Shift , taking place in London on 24 - 25 May, I have to define what it means to be a digital leader. Why 'difficult'? Well if you've noticed our own editorial shift over the past 6 months on SEW and ClickZ, then you'll be aware what a dislike we've taken towards buzzwords . It's the digital marketing industry, there are a lot of them about.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Three recent changes to Google Shopping you need to be aware of
Wednesday, March 23, 2016, 11:37:19 GMT by Jennifer Johnstone
If you haven't noticed by now, Google Shopping is taking center-stage for retailers as we move deeper into 2016 - with more traffic, more tests and more features. You certainly wouldn't have missed Google removing text ads on the right-hand rail of their search engine results pages, leaving the space wide-open for even more product listing ads (PLAs). With this update,
author: Jennifer Johnstone
publisher: Search Engine Watch Blog

How to use visual social media - part two: Tumblr and Snapchat
Tuesday, March 22, 2016, 14:49:45 GMT by Rebecca Sentance
Visual content in all its forms has become the driving trend online, as improvements in technology and bandwidth push the boundaries of what can be done with visual media. Nowhere is this more true than in social media, where having a good visual strategy can be key to taking advantage of marketing and promotional opportunities. In recent years,
author: Rebecca Sentance
publisher: Search Engine Watch Blog

Introducing the Content Strategy Canvas
Tuesday, March 22, 2016, 14:19:33 GMT by Chris Lake
A couple of years ago I created the Periodic Table of Content Marketing, to help people create the right kind of content for their brands. That visualisation was very much tactical, in terms of its scope. I wanted to combine a brainstorming tool with a checklist, to help with the content creation process. My Periodic Table of Content Marketing is proving ridiculously popular. Meta! http://t.co/xKnMAnCeBd pic.twitter.com/yjtAvzvtFK " Chris Lake (@lakey) March 19,
author: Chris Lake
publisher: Search Engine Watch Blog

A first look at Plonked, the new search engine for business
Tuesday, March 22, 2016, 13:19:11 GMT by Rebecca Sentance
Earlier this month came the launch of a brand new search engine dedicated to providing in-depth insights into the business world. Its name? Plonked. In the world of search, even dominated as it is by giants like Google and Bing, there's still room for a small organisation to do something new, and do it well. Enter Plonked , a niche search engine focused on providing information about businesses. Plonked was co-founded by Ankur Varma and Josh Atir,
author: Rebecca Sentance
publisher: Search Engine Watch Blog

10 tips for writing effective headlines for the web
Monday, March 21, 2016, 16:01:31 GMT by Graham Charlton
The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference. A good headline means more people will click on your article wherever they see it, it ensures that the effort you spent in writing an article doesn't go to waste, and it can also help your content to be picked up by search engines in the weeks and months after publishing. Here are a few areas to think about when writing headlines.
author: Graham Charlton
publisher: Search Engine Watch Blog

22 useful IFTTT recipes for content marketing and SEO
Monday, March 21, 2016, 15:01:09 GMT by Christopher Ratcliff
Imagine a world where Heath Robinson style contraptions genuinely exist and even the most complicated tasks can be achieved without you even having to get out of bed, or even be awake. Blissful huh? Well we're not far off that in digital terms, thanks to IFTTT, a tool that can help you automate thousands of time consuming tasks, by connecting all your online channels and triggering any 'event' you desire through a simple switching-on of a 'recipe'.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

RankBrain Judgment Day: four SEO tactics you'll need to survive
Monday, March 21, 2016, 12:15:07 GMT by Larry Kim
The way 30 trillion web pages are ranked changed forever on October 26, 2015. That's when the world became aware of RankBrain , Google's machine-learning artificial intelligence system. Google calls RankBrain, when it's in use, "the third-most important signal contributing to the result of a search query." Google's mission: to terminate any web pages from its results that don't provide the highest-quality content and to find the most relevant answers for users.
author: Larry Kim
publisher: Search Engine Watch Blog

How to use visual social media part one: Instagram and Pinterest
Friday, March 18, 2016, 12:29:19 GMT by Rebecca Sentance
The web is becoming more and more visual , and nowhere more so than on social media, where some of the most influential platforms revolve around pictures and video. Social networks which were previously text-centric have made a point of integrating more flexible and better-quality options for embedding media, and the last few years have seen the astronomic rise of several key platforms which revolve entirely around visual media .
author: Rebecca Sentance
publisher: Search Engine Watch Blog

What performance marketers need to know about Google Knowledge Graph
Thursday, March 17, 2016, 16:11:51 GMT by Christopher Ratcliff
Last week artificial intelligence achieved another victory over humankind. Google DeepMind's AlphaGo program won 4-1 against Lee Sedol, one of the best Go players in the world, in a milestone that experts thought was a decade away. Of course, AI is about much more than winning board games. Google's RankBrain AI powers its Knowledge Graph search results, bringing context and semantics to the traditional keyword-based search.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

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