The pursuit of links is far too often a highly selfish process. It's all about your target keywords, your business model, and your rankings. Getting over your selfish goals and thinking about what others want is where actual innovation comes from.

The study pointed to two reasons why tablet visitors may be more valuable than those using smartphones, laptops, desktops: tablet users are more affluent than those using other devices, plus the devices may be more conducive to shopping.

To boost its news management capabilities, Twitter will acquire Summify, a site which allows users to collect and summarize news items into a single visual feed. The service deliver the news feeds as a web page, email message, or mobile application.

Children in grades K-12 in the U.S. are invited to enter the fifth annual Google's Doodle 4 Google contest. The theme for this year's contest is "If I could travel in time, I'd visit'" and this year Google will name a winner from every state.

Facebook is reportedly planning to launch its initial public offering )IPO( in the third week of May of this year. Facebook's IPO would be the largest from a techn company in recent years, with recent valuations reaching as high as $100 billion.

Bing may have seen a bit of a boost in the fresh results department as a result of their slightly faster crawl rate on SOPA Blackout day, while GoogleBot slowed down substantially. Plus, a new infographic shows just how many users were affected.

Google AdWords advertisers can now target campaigns to mobile devices that have a high-speed WiFi connection. Advertisers can also now target specific versions of operating systems on iOS, Android, and WebOS. Here's how to take advantage.

In another move designed to get Google product users into their identity provider program, Google now requires all new Google account users, including those signing up for GMail and YouTube, to register a Google+ account.

Bing is evolving. Emphasis on the "ing." Microsoft's search engine is ditching the "decision engine" label and rebranding with a new message: Bing is for doing. And Bing is no doubt hoping that the rebranding will stop people from Googling.

Is your website ad heavy? You may be in trouble. Google has announced a new algorithm tweak that will lower the rankings of websites that Google determines is providing a bad user experience - a move Google hinted was in the works in November.

The Internet has provided unprecedented opportunities and opened new markets for businesses, but misinformation and rumors can spread quickly, making reputation management extremely tricky - especially when you throw in a multilingual aspect.

Google revenues topped $10 billion for the first time, but it wasn't good enough for investors, who were let down by the numbers that came in $300 million below analyst estimates )after subtracting ad commissions(. Profit grew to $2.71 billion.

By blacking out its logo and urging its users to "Tell Congress: Please don't censor the web!" Google yesterday added 4.5 million names to a petition opposing controversial anti-piracy bills SOPA )Stop Online Piracy Act( and PIPA )Protect IP Act(.

Google will soon add impression share metrics for its search and display networks - a long awaited addition. Impression share is the percentage of impressions you received divided by the estimated number of impressions you were eligible to receive.

Whether it's on Google or Bing, websites want to rank in the top positions on search engine result pages )SERPs( and watch the free traffic roll in. However, the traffic isn't nearly as powerful as the effect search results h.

Finding new and exciting ways to engage with your customers online can help to revitalize a stale social media marketing campaign. Pinterest, a new image sharing social site, has built quite an online buzz and some brands are using the platfo.

In the world of search engine marketing )SEM(, you have to juggle many methods to make sure a PPC account is running efficiently. Throwing Ad Extensions into that mix will add an extra edge to any PPC account. When all else is equal structurally, .

Facebook's 60 new Open Graph app partners span a range of domains, from food to fitness to travel, as announced in their live press event January 18. In addition, they will begin the process of approving apps for the new platform, which will.

SOPA is proving to be more resilient than many had hoped, with Rep. Lamar Smith, its chief sponsor, vowing to bring it back for markup in February, just days after the White House released a statement that they would not support it. While many che.

Next month, the SES Conference & Expo will hold a one-day event in San Diego, the SES Search and Social Accelerator. This event is being held in collaboration with the Online Marketing Summit )OMS( and will take place from 8:30 a.m. to 6:30 p.