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Search SEO Blogs Archive:

Search SEO Posts Last 14 Days




Publisher: Search Engine Watch Blog


Result 81 - 100 of about 1580

Search Ads to Target App Downloaders
Wednesday, July 29, 2015, 18:27:52 GMT by Mike O'Brien
Starting today, Google AdWords advertisers can run search app install campaigns to capture people's attention as they search for apps in Google Play.
author: Mike O'Brien
publisher: Search Engine Watch Blog

Fixing Other People's 404s for Link Building
Wednesday, July 29, 2015, 11:20:21 GMT by Peter van der Graaf
Unless the webmaster is lazy or chooses not to keep information up-to-date for whatever reason, 404 fixing is the link-building strategy with the highest success rate.
author: Peter van der Graaf
publisher: Search Engine Watch Blog

YP Product Centralizes Advertising Experience
Tuesday, July 28, 2015, 21:45:39 GMT by Mike O'Brien
Launched earlier today, ypPresence Starter serves as a central dashboard for its local advertisers to manage their content, reviews and social activity.
author: Mike O'Brien
publisher: Search Engine Watch Blog

Google Gives Up On Google+
Tuesday, July 28, 2015, 21:45:39 GMT by Yuyu Chen, Chris Merriman
Google effectively kills off the Google+ social network in everything but the name.
author: Yuyu Chen, Chris Merriman
publisher: Search Engine Watch Blog

Google to Stop Unofficial Autocomplete API
Monday, July 27, 2015, 20:26:50 GMT by Chris Merriman
Google is pulling its unofficial Autocomplete API from August 10, 2015 due to it not providing a meaningful user benefit.
author: Chris Merriman
publisher: Search Engine Watch Blog

How The Google Display Network Boosts Search PPC Performance: A Case Study
Monday, July 27, 2015, 11:43:46 GMT by Melissa Mackey
Using Google Display Networks, one client saw a massive increase in clicks and impressions, though not many conversions. However, display often has a better impact on search campaigns than they appear to on first glance.
author: Melissa Mackey
publisher: Search Engine Watch Blog

Fallout From Panda Update Already Starting to Show
Friday, July 24, 2015, 22:07:26 GMT by Mike O'Brien
Though it's too early to really get a sense of all the changes from the latest Panda update, SEOs have already noticed some of its effects.
author: Mike O'Brien
publisher: Search Engine Watch Blog

Is Google Testing a Knowledge Vault Update?
Friday, July 24, 2015, 20:51:59 GMT by Mike O'Brien
Knowledge Vault boxes are popping up in some Google queries, providing searchers with samples of related questions "People also ask.
author: Mike O'Brien
publisher: Search Engine Watch Blog

Bing to Prohibit Multiple Display URL Domains Under the Same Ad Group
Friday, July 24, 2015, 16:00:17 GMT by Yuyu Chen
Bing has made an amendment to its advertising policy to prohibit advertisers from putting multiple display URL domains under one ad group.
author: Yuyu Chen
publisher: Search Engine Watch Blog

5 Ways to Make Your Small Business Rock the Web
Friday, July 24, 2015, 12:08:56 GMT by Chuck Price
If customers can't find you on the Internet, they'll find your competitors instead. To stand out online, SMBs should focus on mobile-friendly sites, social platforms and online reviews.
author: Chuck Price
publisher: Search Engine Watch Blog

Mobile Testing: Case Studies and Findings
Friday, July 24, 2015, 11:23:40 GMT by Diane Pease
Setting up a mobile-only account allows marketers to test the impact of mobile campaigns without a direct impact on the primary account's performance and metrics.
author: Diane Pease
publisher: Search Engine Watch Blog

Are You Tracking the Most Important PPC Stats?
Thursday, July 23, 2015, 14:06:06 GMT by Richard Stokes
Too many marketers are too cavalier about checking their PPC campaigns. Click-through rate, conversion rate, and daily and monthly spend are among the most important metrics.
author: Richard Stokes
publisher: Search Engine Watch Blog

5 Content Marketing Myths To Correct Now
Thursday, July 23, 2015, 12:30:33 GMT by Andy Betts
Content marketing isn't nearly as important as doing content marketing correctly, and knowing that it ultimately comes down to the audience and how well they're targeted.
author: Andy Betts
publisher: Search Engine Watch Blog

New Google Maps 'Your Timeline' Puts Location History at Core
Wednesday, July 22, 2015, 18:24:05 GMT by Dave Neal
Google is rolling out a new 'Your Timeline' feature for Maps over the coming weeks. The update will map visited locations.
author: Dave Neal
publisher: Search Engine Watch Blog

360 Degree Video Ads on YouTube Let Advertisers Deliver Richer Experience
Wednesday, July 22, 2015, 16:33:26 GMT by Yuyu Chen
Google introduced 360-degree video ads on YouTube today that will allow advertisers to engage with their target audience in a new way.
author: Yuyu Chen
publisher: Search Engine Watch Blog

3 Static Content Hacks to Supercharge Your Search Traffic
Wednesday, July 22, 2015, 13:08:04 GMT by Simon Penson
Functional content auditing, landing page optimization and gap analyses are three things you can do to ensure that your content works as hard as you did creating it.
author: Simon Penson
publisher: Search Engine Watch Blog

Content Marketing: Big Publicized Events Or Continuous Engagement?
Wednesday, July 22, 2015, 12:22:48 GMT by Justin Freid
Brands mainly use two content marketing approaches, each of which has unique advantages and disadvantages that may make the approach more applicable to your business model and customer base.
author: Justin Freid
publisher: Search Engine Watch Blog

TAG, Google Program to Block Invalid Data-Center Traffic
Tuesday, July 21, 2015, 16:25:39 GMT by Yuyu Chen
Data center traffic is one of many types of nonhuman or illegitimate ad traffic. TAG's new program will tap into Google's internal data-center blacklist to filter bots that are ran in data centers.
author: Yuyu Chen
publisher: Search Engine Watch Blog

How to Do Unintentional Link Building
Tuesday, July 21, 2015, 13:34:38 GMT by Adam Stetzer
Despite Google's stance against "links intended to manipulate a site's ranking," link building is a natural, non-manipulative part of creating content, PR and digital marketing in general.
author: Adam Stetzer
publisher: Search Engine Watch Blog

Link Quality: 50+ Questions to Ask
Tuesday, July 21, 2015, 12:19:10 GMT by Cory Collins
When it comes to links, taking shortcuts is a common but huge mistake. Here are 50 questions to ask yourself when link-building, ranging from relevance to marketing value to SEO value.
author: Cory Collins
publisher: Search Engine Watch Blog

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