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Publisher: Search Engine Watch Blog


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'Delete' is Now 'Remove' In AdWords
Tuesday, July 8, 2014, 20:46:26 GMT by Jessica Lee
Google AdWords changed terminology within its interface that replaces most instances of the word "delete" with "remove," as in advertisers will remove campaigns, not delete them. Google said it will help people remember items are not gone forever.
author: Jessica Lee
publisher: Search Engine Watch Blog

Google's Matt Cutts Goes on Leave, but Says Don't Panic
Tuesday, July 8, 2014, 19:30:59 GMT by Jessica Lee
Google's Matt Cutts is taking a break until November to spend quality time with his wife, he says, but don't panic - he's leaving webspam in the capable hands of the team at Google and offered up resources for people to learn and stay informed.
author: Jessica Lee
publisher: Search Engine Watch Blog

Top Keyword Combos for PPC Retail Ads During Back to School [Data]
Tuesday, July 8, 2014, 13:48:58 GMT by John Gagnon
The back-to-school and back-to-college retail audience spent an estimated $72.5 billion in 2013. Here's a look at how word choice in retail PPC ads during the back-to-school season )July 15 to September 15( can impact your campaign success.
author: John Gagnon
publisher: Search Engine Watch Blog

Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began
Tuesday, July 8, 2014, 11:58:20 GMT by Rebecca Murtagh
Some organizations may continue to view mobile as an "add-on" or supplementary effort. However, those who embrace the shift in behavior and deliver what their customers want and need to make a purchase decision will likely be the ultimate winners.
author: Rebecca Murtagh
publisher: Search Engine Watch Blog

Lucky Duck: Why Things Are Going Swimmingly for DuckDuckGo
Monday, July 7, 2014, 18:06:59 GMT by Jessica Lee
DuckDuckGo continues to grow its user base, passing 1 billion searches early this year, and continues to integrate into our lives, with the news Apple will support it as a default search engine in OS X Yosemite. What's next for the search engine?
author: Jessica Lee
publisher: Search Engine Watch Blog

Vine Your Way to ClickZ Live San Francisco
Monday, July 7, 2014, 15:46:08 GMT by ClickZ
ClickZ wants to bring out your inner child, by launching a Vine competition that encourages you to show off your favorite action figure. The winner will be whisked away to San Francisco for our upcoming event.
author: ClickZ
publisher: Search Engine Watch Blog

SEO Website Audits: Everything You Need to Know Part II
Monday, July 7, 2014, 13:45:24 GMT by Kristine Schachinger
An in-depth look at everything you need to know about an SEO website audit, from the differences between tools-based audits and human audits to how much you can expect to pay for the service.
author: Kristine Schachinger
publisher: Search Engine Watch Blog

Implementing the SEO Quality Gate
Monday, July 7, 2014, 13:00:08 GMT by Andrew Delamarter
It's important to have an internal process in place to ensure content is optimized before it goes out into the world. To do this, we can utilize the SEO Quality Gate.
author: Andrew Delamarter
publisher: Search Engine Watch Blog

10 Shocking Facts About Content Marketing Today
Monday, July 7, 2014, 11:54:45 GMT by Jayson DeMers
Content marketing is a core facet of the digital marketing industry, yet there are still some facts about this strategy that may surprise or even shock you.
author: Jayson DeMers
publisher: Search Engine Watch Blog

Google 'Forgets' Publisher Articles as EU Takedowns Begin
Thursday, July 3, 2014, 18:07:29 GMT by Carly Page
Following Europe's 'right to be forgotten' ruling in May, Google has begun taking down search results. Some publishers have already been affected, including the BBC and The Guardian.
author: Carly Page
publisher: Search Engine Watch Blog

Yahoo Retires Less Popular Products to Make Room for New Innovation
Thursday, July 3, 2014, 17:22:13 GMT by Ashley Zeckman
Yahoo is shutting down a range of its not-so-popular products, in order to focus on its more popular ones. Included in the cull is people search, Xobni, toolbar on Chrome, and Shine.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Bing Reveals U.S. "Fireworks" Search Interest in Time for July 4th
Thursday, July 3, 2014, 15:46:39 GMT by Jessica Lee
In preparation for the Fourth of July, people are going online to search for information or products around the Fourth's main event: the fireworks.
author: Jessica Lee
publisher: Search Engine Watch Blog

Evaluate Your Surrounding Community to Spark Fresh Ideas
Thursday, July 3, 2014, 14:01:00 GMT by Michelle Stinson-Ross
Taking the time to do a surface-level evaluation of your surrounding social community can help you gain perspective on what is happening in your brand's ecosystem and come up with new ideas for your social strategies.
author: Michelle Stinson-Ross
publisher: Search Engine Watch Blog

6 Ways to Make Your Search Results Shine
Thursday, July 3, 2014, 12:55:38 GMT by P.J. Fusco
There are always new ways to improve your business' search results using Google Knowledge Graph, if you take time to understand search query intent and implement structured markup across your website.
author: P.J. Fusco
publisher: Search Engine Watch Blog

Many Organic Results Influenced by Locality
Thursday, July 3, 2014, 11:55:16 GMT by Peter van der Graaf
Does locality have an effect on SERP ranking? Not always, but when it does we should be mindful of the best choices to make to achieve the best ranking possible.
author: Peter van der Graaf
publisher: Search Engine Watch Blog

gShift Gives Marketers Additional Ways to Track Content Performance
Wednesday, July 2, 2014, 16:48:29 GMT by Jessica Lee
SEO software provider gShift revealed a new tool to track content by individual Web pages or groups of pages in its latest release, the content performance module.
author: Jessica Lee
publisher: Search Engine Watch Blog

Google Search for Android: "OK, Google" and Audio History
Wednesday, July 2, 2014, 15:48:07 GMT by Ashley Zeckman
Google Search 3.5.14 has added a number of enhancements. Among them are the voice search feature "OK,Google" and Audio History.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits
Wednesday, July 2, 2014, 13:57:28 GMT by Glenn Gabe
Panda is a confusing topic for many webmasters. This post covers new learnings from Panda 4.0 and provides three analogies that can help ailing webmasters better diagnose Panda attacks.
author: Glenn Gabe
publisher: Search Engine Watch Blog

Learn How to Recognize CPC Creep and What You Can Do About It
Wednesday, July 2, 2014, 12:57:06 GMT by John Lee
There are many things that can cause CPC to creep up. Once you understand whether you have a CPC creep issue, you can reverse the trend with some of these strategic changes.
author: John Lee
publisher: Search Engine Watch Blog

Content Creators Ranking Checklist: How Quality Scores Influence
Wednesday, July 2, 2014, 11:56:44 GMT by Lisa Buyer
Even though Google has done away with author images, content creators should pay attention to authorship, as media companies are placing more focus on actual content creators versus an entity.
author: Lisa Buyer
publisher: Search Engine Watch Blog

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