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Publisher: Search Engine Watch Blog


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The Biggest Mistake PPC Advertisers Make
Tuesday, July 1, 2014, 11:58:12 GMT by Melissa Mackey
Even in this day and age, PPC advertisers often make the huge mistake of neglecting to focus on conversions. Here are some of the most common conversion errors made in the PPC advertising world today.
author: Melissa Mackey
publisher: Search Engine Watch Blog

EU Commissioner Hints at YouTube Probe After Google Investigation
Monday, June 30, 2014, 20:27:39 GMT by Dave Neal
Europe's competition commissioner said he could investigate Google's YouTube if he saw any attempt by the company to abuse its dominant position in online video searching.
author: Dave Neal
publisher: Search Engine Watch Blog

How Bing Chooses Your Webpage Titles
Monday, June 30, 2014, 19:57:27 GMT by Jennifer Slegg
A new blog post from Bing explains how they choose the titles for webpages, and why they might replace the one you've selected with something entirely different.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

The 10 Best Ways to Generate Traffic Without Google
Monday, June 30, 2014, 14:00:20 GMT by Chuck Price
Rather than worry about losing or never having Google organic search traffic, plan for it. You can't rely on a single traffic source for business. You need multiple streams of traffic as insurance against the inevitable search algorithm changes.
author: Chuck Price
publisher: Search Engine Watch Blog

5 Boring Companies With a Fascinating Social Strategy
Monday, June 30, 2014, 12:54:57 GMT by Uri Bar-Joseph
Some "boring" companies have proved that even the boring can become fascinating when smart people are at the helm. Here are five examples of how unsexy companies take full advantage of social media with great social strategy.
author: Uri Bar-Joseph
publisher: Search Engine Watch Blog

Content Conundrum: The Vanity vs. Performance Dilemma
Monday, June 30, 2014, 11:54:35 GMT by Andy Betts
The rise of vanity metrics often distracts content authors from the true meaning and value of publishing great content. You shouldn't create content based on vanity metrics. The best content balances firm audience, personal, and business objectives.
author: Andy Betts
publisher: Search Engine Watch Blog

Link Building for Gaming Companies
Sunday, June 29, 2014, 16:22:25 GMT by Julie Joyce
Developing links for gaming companies is a lot of fun. But it's an extremely competitive area. Here's how to get great links from loads of content possibilities, social media, and an exceptionally passionate, loyal, and very Internet-savvy audience.
author: Julie Joyce
publisher: Search Engine Watch Blog

Google Reveals 4 Things You Need to Know About Quality Score
Friday, June 27, 2014, 16:00:07 GMT by Larry Kim
Google has published a whitepaper called "Settling the Quality Score" and updated the 5-year-old Hal Varian-AdWords Quality Score video. While the new content is mostly a re-hash of old stuff, they do disclose a few new insights about Quality Score.
author: Larry Kim
publisher: Search Engine Watch Blog

Key Takeaways From 5 A/B Tests With Significant Results
Friday, June 27, 2014, 13:54:22 GMT by Jamie Smith
Always use positive customer testimonials as social proof. Test higher and lower prices. Increase credibility with trust symbols. Find out what matters most to your customers. And don't blindly accept best practices. Here's why.
author: Jamie Smith
publisher: Search Engine Watch Blog

Restructuring Your PPC Campaigns in 5 Key Steps
Friday, June 27, 2014, 12:54:00 GMT by Diane Pease
Whether you start from scratch or modify an existing account, it's imperative to follow a strategic, sequential plan when restructuring a PPC account. Here are the five steps to follow to get you on your way to a smooth restructure journey.
author: Diane Pease
publisher: Search Engine Watch Blog

Google Tries to Steal How-To Traffic in Organic Search Results
Friday, June 27, 2014, 11:53:38 GMT by Ashley Zeckman
Now Google is going so far as to provide how-to step-by-step instructions on everything from boiling an egg to changing a tire. Here are some of the results that we've uncovered by way of some simple Google searches.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Google Begins Removing Search Results to Comply With 'Right to be Forgotten'
Friday, June 27, 2014, 09:32:47 GMT by Carly Page
Google says "Each request has to be assessed individually, and we're working as quickly as possible to get through the queue." It's not clear how many requests Google has received, but recent reports indicate takedown requests have topped 50,000.
author: Carly Page
publisher: Search Engine Watch Blog

New Conversion Settings Can be Imported From Google Analytics to AdWords
Thursday, June 26, 2014, 18:47:31 GMT by Jennifer Slegg
You can set specific conversion windows for between 7 and 90 days; flexible conversion tracking can be applied to conversions imported from Google Analytics; and editable conversion values allow you to set different values for goals and transactions.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

2 New Google Mobile Search Tests: Larger Titles & Info Cards
Thursday, June 26, 2014, 18:02:15 GMT by Jennifer Slegg
Google has made some changes to how they are displaying mobile search results, and if you're ranking number one for your queries and have sitelinks, your click-through rate from mobile devices on those searches might get significantly higher.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

67% of Travel & Hospitality Brands Use Dedicated Mobile Sites
Thursday, June 26, 2014, 17:01:52 GMT by Jessica Lee
A travel and hospitality industry analysis by The Search Agency finds that of the 100 travel sites studied, 8 percent implemented responsive design, 67 percent served dedicated mobile sites, and 25 percent served desktop versions of the site.
author: Jessica Lee
publisher: Search Engine Watch Blog

130 Questions to Ask When Choosing a Local Search Automation Tool
Thursday, June 26, 2014, 13:55:46 GMT by Adam Dorfman
Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations. Make a smarter decision when picking a company to team up with by asking these questions.
author: Adam Dorfman
publisher: Search Engine Watch Blog

How to Write Better Copy While Barely Trying: 6 Foolproof Tips
Thursday, June 26, 2014, 11:50:01 GMT by Lisa Barone
The copy you use in ads, video scripts, blog posts, and infographics matters. It's your opportunity to connect with a customer, break through the noise, and create an impression in a customer's mind. Don't waste the opportunity with weak words.
author: Lisa Barone
publisher: Search Engine Watch Blog

Google to Remove Author Images from Search Results
Wednesday, June 25, 2014, 21:24:48 GMT by Danny Goodwin
Google's John Mueller announced on Google+ today that Google will cease showing author profile images and Google+ circle counts in desktop and mobile search results. This global change will roll out over the next few days.
author: Danny Goodwin
publisher: Search Engine Watch Blog

Search Engine Traffic Declines While Engagement Remains Steady [Study]
Wednesday, June 25, 2014, 19:24:03 GMT by Ashley Zeckman
A Shareaholic analysis of search engine data has found a steady decline in the number of visitors coming from search engines over six months. Based on average visit duration, pagers per visit, and bounce rate, Google sent less engaged visitors.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]
Wednesday, June 25, 2014, 17:03:13 GMT by Jessica Lee
Even if you've decided to "go mobile," you may be losing an average of 68 percent of smartphone traffic. New BrightEdge research looks at the various types of mobile solutions and how they affect important outcomes like rankings and traffic.
author: Jessica Lee
publisher: Search Engine Watch Blog

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