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Publisher: Search Engine Watch Blog


Result 81 - 100 of about 1621

Get More Contextual With a Switch to Adjusted Bounce Rates with Time Intervals
Wednesday, July 1, 2015, 11:35:13 GMT by Aaron Wester
While bounce rates are an important measure for site performance, bounce rate doesn't have to come only from bounces tied directly to users' time onsite.
author: Aaron Wester
publisher: Search Engine Watch Blog

Search in China Goes Beyond Baidu as Qihoo 360 Launches in Hong Kong
Wednesday, July 1, 2015, 01:01:26 GMT by Sophie Loras
Qihoo 360 hopes a partnership with an agent in Hong Kong will help promote its search engine capabilities to international brands looking for new channels to reach Chinese consumers.
author: Sophie Loras
publisher: Search Engine Watch Blog

Uber Buys Microsoft's Mapping Tech to Lessen Reliance on Google Maps
Tuesday, June 30, 2015, 15:48:08 GMT by Carly Page
Uber has purchased Bing mapping technology and absorbed 100 Bing Maps employees in an effort to build its own geo-location data. The move could allow the company to break ties with Google Maps.
author: Carly Page
publisher: Search Engine Watch Blog

Are There Really Any Outdated Link Techniques?
Tuesday, June 30, 2015, 11:26:33 GMT by Julie Joyce
Despite the debates on the value of link-building, it's still a practice that can work well if executed correctly. The same can be said of guest blogging and infographics.
author: Julie Joyce
publisher: Search Engine Watch Blog

Google Earth Turns Ten and Adds Two New Features
Monday, June 29, 2015, 20:21:07 GMT by Emily Alford
For its tenth birthday, Google Earth has added two new ways to explore the world: Voyager, which offers 3D city views, and Earth View, a library of Earth's most beautiful places.
author: Emily Alford
publisher: Search Engine Watch Blog

12 Add-Ons When Setting Up Google Analytics
Monday, June 29, 2015, 14:54:10 GMT by Zac Martin
Google Analytics is useful, and it's free, but getting the most out of this tool can be enhanced with the following tips.
author: Zac Martin
publisher: Search Engine Watch Blog

Does Thumbtack + Google Ventures = Conflict of Interest?
Monday, June 29, 2015, 11:32:57 GMT by Chuck Price
Recently, Thumbtack.com was penalized by Google for violating Webmaster Guidelines. Was the penalty removed because of the site's involvement with Google Ventures?
author: Chuck Price
publisher: Search Engine Watch Blog

5 PPC Tips from ClickZ Live Toronto
Friday, June 26, 2015, 19:55:05 GMT by Mike O'Brien
To have the best possible PPC campaigns, Finhas Jhaveri of Allstate Insurance recommmends paying equal attention to branded and generic keywords and thinking in terms of different devices.
author: Mike O'Brien
publisher: Search Engine Watch Blog

Amazon eyes Siri and Cortana as Alexa opens up to developers
Friday, June 26, 2015, 16:38:52 GMT by Carly Page
Amazon has introduced its own voice search function, Alexa, which will allow third-party developers build support for the system into their own apps.
author: Carly Page
publisher: Search Engine Watch Blog

How to Double Your CTR with a Scientific AdWords Ad Copy A/B Test
Friday, June 26, 2015, 12:27:23 GMT by Jamie Smith
How do you to conduct a scientific ad copy A/B test for AdWords and make sure that your test results are statistically significant?
author: Jamie Smith
publisher: Search Engine Watch Blog

The 5 Biggest Don'ts of Paid Search
Friday, June 26, 2015, 11:06:55 GMT by Diane Pease
With PPC, there are many things that marketers must remind themselves not to do.
author: Diane Pease
publisher: Search Engine Watch Blog

AdWords Update Combats "Fat Finger Syndrome"
Thursday, June 25, 2015, 21:01:46 GMT by Emily Alford
A new Google AdWords update will help advertisers to better differentiate purposeful from accidental ad taps.
author: Emily Alford
publisher: Search Engine Watch Blog

Bing Livens Up Homepage With Audio Tools
Thursday, June 25, 2015, 19:11:06 GMT by Yuyu Chen
The Microsoft search engine has spruced up its homepage by adding an audio button in addition to its interactive, panoramic screen images.
author: Yuyu Chen
publisher: Search Engine Watch Blog

Local Search Take-Aways from Mary Meeker's 2015 Internet Trends Report
Thursday, June 25, 2015, 11:13:12 GMT by Jon Schepke
Mary Meeker may be a venture capitalist and not a local marketing specialist, but the main Internet trends affecting her world - the growth of mobile and mobile wallets, in particular - are crucial to ours, as well.
author: Jon Schepke
publisher: Search Engine Watch Blog

Instagram Makes Content More Accessible With Place Search
Wednesday, June 24, 2015, 14:55:47 GMT by Emily Alford
Instagram has updated its search features to better catalog its vast network of photos and videos by adding tag and location-based search features.
author: Emily Alford
publisher: Search Engine Watch Blog

Micro-Moments and Search
Wednesday, June 24, 2015, 14:55:47 GMT by Jay Taylor
Search is key for marketers to leverage for micro-moments, defined by Google as short bursts of activity when consumers use their mobile devices to access information quickly.
author: Jay Taylor
publisher: Search Engine Watch Blog

Nuance 'Turing Test' Shows How to Get Links Before Link Building Begins
Wednesday, June 24, 2015, 10:49:15 GMT by Ken McGaffin
An experiment named for a British mathematician demonstrates the way that search marketers can use voice recognition software for link-building purposes.
author: Ken McGaffin
publisher: Search Engine Watch Blog

Google Answer Boxes: The What, Why and How
Wednesday, June 24, 2015, 10:49:15 GMT by James Perrott
Together, greater mobile adoption, shorter attention spans and increased multitasking point to a greater relevance of Google's Answer Boxes.
author: James Perrott
publisher: Search Engine Watch Blog

Bing Revamps Rewards Program on Mobile
Tuesday, June 23, 2015, 16:22:31 GMT by Yuyu Chen
The company has added new features to improve Bing Rewards mobile experience.
author: Yuyu Chen
publisher: Search Engine Watch Blog

Come On, Google. Let the Little Guy Earn a Link!
Tuesday, June 23, 2015, 12:21:01 GMT by Adam Stetzer
Though Google's position that great content will result in links works for large companies, it doesn't always work that way for small and medium businesses.
author: Adam Stetzer
publisher: Search Engine Watch Blog

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