Hey, I'd love it if you subscribed to the SEO Copywriting RSS feed! Take a minute and subscribe right now - thanks! Greetings and welcome to this week's SEO copywriting and content marketing roundup! The latest news and links tend to cluster around these topics: the multi-faceted and changing face of search engine ranking, outsourcing vs. in-house content marketing, off-site SEO, and yes,

Welcome back! In this post of our ongoing Monday SEO how-to series, we're going to get into how to filter our keyphrase list to capture our most powerful keyphrases with a simple tool: Excel. How cool is that? Let's get to it, then! As you )hopefully!( recall, last week we built our keyphrase "seed" list in our ongoing development of a smart keyphrase strategy geared towards optimizing conversions.

Welcome back! Today's post in our ongoing Monday SEO how-to series will walk through filtering your keyphrase "seed" list, and then show you how to grow and hone your list using fun and free tools! How cool is that? Spoiler alert: Very!! Let's get to it, then! As you )hopefully!( recall, last week we built our keyphrase "seed" list in our ongoing development of a smart keyphrase strategy geared towards optimizing conversions.

OK, I have a question for y'all' Why do we let Google have so much power over how we produce Web content? I was reading a Search Engine Watch article where Kevin Gibbons was stressing how Google is never the "only customer." Still, at every conference )most recently, Search Engine Strategies, San Francisco,( I hear people saying that they're looking for a writer who can "write for Google." They don't care about how the article sounds to their customer - heck,

After last week's super-social SES San Francisco summit, it's no surprise that the latest and greatest SEO copywriting news and links have turned a bit inward and introspective in their content. But before we get into the emotion and psychology behind SEO and content marketing, let's pause and celebrate the success of this blog, noted by Hubspot as one of the top awesome SEO blogs that everyone should read !!

Noel Gama directs Human Resources and MarCom for one of India's largest line of pipe-manufacturing companies, based in India with facilities in the U.S. and Dubai. He's honed his persuasive writing skills for getting the most-wanted response )MWR( from his most challenging customers " employees " and has applied these skills to his external customers as the company's star copywriter.

As promised, today we're going to delve into the nitty-gritty of generating keyphrases to optimize content that targets all phases of our prospects' buying cycle : awareness, research, and purchase. To capture our prospects "clicks" in each phase of the buying cycle, we'll want to devise a keyphrase strategy that places our brand front and center, throughout. So without further ado,

Is it search? Is it social? Is it mobile? Is it video? Is it SEO? Or could content marketing in all its possible forms and avenues be morphing into one multifaceted, connected marketing creature? The word for today's SEO content marketing news roundup: the profession is evolving rapidly in sync with emerging technologies, and we need to evolve with it to remain viable and successful!

Are you in the Puget Sound area and need hands-on SEO copywriting help? Now, there's a seminar just for you! Many of you have asked if I could create an in-person seminar series where participants could work through some writing exercises and ask specific questions about their site.  After all, it's one thing when I tell people to "write good Titles." It's another when I can help people step-by-step and provide instant feedback.

Writing has always been a skill that Pamela could rely on.  Immediately after graduating from college, she began her writing career.  Her first piece of work was a romantic short story published by a major New York magazine.  Pamela went on to sell several more short stories, which always featured a female character dealing with life's dilemmas and love.  However, her writing career dried up after her publishing home of 13 years closed its doors in the 2000's.

Today, we're setting aside market research and turning our attention towards discovering powerful keyphrases to capture our prospects' "clicks."   As you well know, simply building the site does not mean that they will come, anymore than hanging an "open" sign in your storefront window will generate business! As with an actual store, you need to consider your:  competition , marketing , strategic position )strengths, weaknesses, opportunities, and threats(,

We've arrived!   We've come to the fifth and final stage of our SEO content marketing research:  mastering our messaging.  We may not be a big brand name, but we do have our inherent strengths â€" our Unique Selling Proposition )USP( â€" to convert the mere browser into the client, subscriber, or customer, or even an evangelist, if we play our proverbial cards right!  And we do have the cards in hand ! If you've been following our Mondays' "how-to" series of posts,

I received an email from someone asking: "Since videos do so well in search results, why not just produce videos. Why do you even need words on the page?" Interesting question, and one that gave me pause. Because the thing is, video marketing )when it's done right( can be incredibly powerful. Plus, videos are easy to produce. What may have taken a company back in the day many hours and thousands of dollars can now be done with a Flip camera and good editing software.

Greetings fellow SEO copywriters and content marketers! As foretold, here is the third of the five crucial steps you need to walk through before putting fingers to keyboard, pen to paper, voice to recorder " whatever your chosen method " and yes, it involves  RESEARCH! But as you know by now, research is not a dirty word.  On the contrary,  it is your friend, confidante, and informant. I know your fingers are itching and your mind is twitching,

I had the most interesting email exchange the other day with a SEO firm. This particular firm )one that is well known in the industry'and no, I will not name them( contacted me because they wanted to outsource their SEO copywriting. This isn't uncommon  - in fact, many SEO firms offer SEO copywriting services but don't keep that particular skill set in house. The exchange was pleasant, nice and positive. I sent over my prices.

Y es, dear readers, it's time to get current with the latest and greatest of SEO copywriting and content marketing news!  This post is dedicated to our SEO Copywriting & Content Marketing Queen, Inside Informant, and Generous Educator, Heather Lloyd-Martin . )I can get away with this, because she's out of town this week!(  Heather will be both presenting and speaking at the SES )Search Engine Strategies( San Francisco Conference-Expo, on Tuesday, August 17 th .

    Laura was born not with a silver spoon, but with a pen in her hand.  She has been writing since she can remember, from "what today was like" in her childhood journals to poetry, essays, graduate papers, and then white papers for non-profits to support herself as a graduate student at the University of Washington's Institute for Marine Studies.  With a background in natural resource economics and journalism,

Lacey sharpened her writing skills while teaching English and journalism, and honed her marketing skills during her career as Sales Manager with a major airline.  During her career with the airline, Lacey experienced "the joy of helping companies make money."  She is currently a freelance writer specializing in SEO copywriting, and her services can be found at Best Biz Writer .  Lacey is also certified by the American Medical Writers Association.

As promised, today we're going to undertake an honest inventory of our content. This will be a somewhat brutal " but ultimately enlightening and worthwhile " evaluation of our web content.  In what Heather has likened to therapy, a "SWOT" analysis systematically examines our relative  strengths, weaknesses, opportunities, and threats .  Ready? As underscored in the previous Mondays' posts, researching your competition and tracking social trends ,

Unless you're working deep in the online writing trenches, SEO copywriting "rules" can be confusing. Blog posts provide weird information like, "An experienced SEO copywriter optimizes his texts not only to avoid grammatical and stylistic errors but tautology in key words should be also avoided." Online tools stress a magical )and nonsensical( keyphrase density percentage )a search for "keyword density" pulls up over 888,000 Google results.(  Not to mention,