Today we're honored to feature our interview with Dana Lookadoo, founder of Yo!Yo! SEO and one of the second wave of SEO women professionals who pioneered the SEO and search industry. Dana was well ahead of the SEO/Search industry curve when she decided to integrate social media and education into her brand. Here, Dana shares her story with us. Enjoy! Laura: Would you share with us how you came to be a second-generation SEO )woman( professional? Dana: First,

Greetings! You will love this week's Web-writing video, as Heather takes it waaaay back old school with her SEO copywriting how-to on writing content the AIDA way. So what is AIDA? Glad you asked. It's an acronym for: "Attention, Interest, Desire, Action" and is one of those tried-and-true, powerful copywriting strategies that when skillfully applied, can take your Web writing from lukewarm to smokin' hot !

Who knew that my post, " Why do freelance writers hate SEO copywriting " would stir up so many comments? After the post, I received a bunch of emails and blog comments like this one: I like being able to work from home, but I really do despise the articles that I write. I would run away from these articles as quickly as possible if I had a client willing to pay a decent wage for excellent content. Unfortunately, I cannot find these clients. To be honest,

This week's latest and greatest Web-writing news is lean but not terribly mean, with great content shared from the golden triad of content, SEO/search and social media marketing. Here's the high-protein-zero-carbs web gem picks'enjoy with your tall skinny latte! Content Marketing So are your landing pages realizing a positive ROI or are they "more like bouncing betties?" A great landing page ROI 101 post by Level 343 . And does your copywriting convert?

Pinterest or Google+? Both of these social networks have broken up the Twitter/Facebook monopoly. In the last year, Google+ has gained 100 million active followers and Pinterest has expanded rapidly to become the 3rd most popular social network. Not surprisingly, marketers have taken notice. Making Google+ and/or Pinterest part of your social media strategy is a smart move. Based on their early performances,

Greetings! In today's SEO copywriting video, Heather discusses how watching informercials can help you be a better copywriter, and greatly improve your conversions. Specifically, Heather demonstrates how informercials can inform your writing with structure, clear calls to action, and benefit statements that scream value to the prospect.

So, what do you think is your first opportunity for conversion? Chances are, you said something like, "When a reader visits my site," or "When someone sees my landing page." But if we're talking SEO, your first opportunity for conversion may surprise you' It's the search engine results page )SERP(. This makes perfect sense. Good SEO is more than helping the page rise in the search results. It's getting folks to click the listing in the first place.

Ch-ch-ch-ch-changes: This week's latest and greatest Web writing news is about adaptation, whether it's to changes in content, SEO/search or social media marketing. Google's string of 52+ updates keep SEO & search pro's dancing, content marketers take a hard look at their websites, and social media marketers respond to all the new developments in their field with a plethora of how-to's. So let's turn and face the strange ch-ch-changes, shall we?

We are delighted to feature this guest post by Susan O'Neil of Website Publicity, who you may recognize as one of " The women who made SEO great . " Here, Susan briefly summarizes what she and her Website Publicity business do to help her clients stay one step ahead of the competition, with "disruptive innovation." Since a company loses its edge if it doesn't keep innovating,

We are delighted to feature this guest post by Susan O'Neil of Website Publicity, who you may recognize as one of " The women who made SEO great . " Here, Susan briefly summarizes what she and her Website Publicity business does to help her clients stay one step ahead of the competition, with "disruptive innovation." Since a company loses its edge if it doesn't keep innovating,

Welcome back! In today's SEO copywriting video how-to, Heather addresses the latest topic that has the industry abuzz: Google's Penguin update. Specifically, she discusses SEO content strategies for dealing with the Penguin. While Google's Penguin update is targeted towards outright webspam )and suspect linking profiles(, like it's cute animal predecessor the Panda , it still has many site owners frozen in their tracks.

"SEO copywriting is low-paying, demeaning work" "SEO copywriting is synonymous with unethical projects" "[Much of this] SEO content is written by non-native speakers" In the words of Liz Lemon from 30 Rock, "What the what?" I was amazed - truly amazed - to read such angry posts in a LinkedIn group. I knew SEO copy had a bad reputation in some circles. But I had no idea that some freelancers HATED the concept of SEO copy. The sad thing is,

Of penguins and pandas'In this week's latest & greatest Web-writing news, Google is yet again shaking up the SEO and search community with its latest Panda )3.5( update and webspam "Penguin" update. Meanwhile, content marketers run the gamut from the reality of mobile marketing to linking to email, and social media marketers get thoughtful )yet real( about the industry and that social ROI. Cuddle up with your favorite domestic animal and enjoy this week's web gems!

So what is a white paper? A white paper is a cross between a magazine article and a corporate brochure. As white papers possess both the educative qualities of a magazine article and the persuasive qualities of a corporate brochure, they are considered to be one of the most powerful tools for content marketing, lead generation, branding, and more! How Can You Use White Papers In Your Content Marketing Strategy?

Greetings! You're in for a fun treat: learning all about the secret awesome sauce of powerful copywriting, held dear and effectively applied by marketers, advertisers and speech writers alike'the rule of three. Described in detail by Heather in this week's SEO Copywriting how-to video, once you learn about this tip, you'll think "Oh my goodness - this is EVERYWHERE!" And it is, because it is a tried-and-true strategy that has stood the test of copywriting time.

There must be something in the air. In the last week, I've chatted with two people facing career burnout. This wasn't a temporary, "I've been working too much and I need a vacation," situation. This was, literally, a life crisis. Building a career can be a double-edged sword. On one hand, it's wonderful to see where you've come from and know that you're truly successful. You may own a profitable business. Or you may be an in-demand employee.

Are you a big brand? Good news! Possibly over-optimized? Dubious linking profile? Negative SEO? Not so good news. This week's Web-writing news is dominated by Google's favors, penalties and apparent chinks in its armor within the SEO and search industry, while social media marketers weigh the relative strengths of vying platforms and content marketers talk lead generation and conversions.

Imagine: You're in the running for your dream job. All you have to do is pass the interview and it's all yours. So, you get ready to head to the office, but on the way you stop off to grab a quick bite to eat. When you finally make it to your interview, you notice everyone seems nervous and has difficulty making eye contact. You lose your concentration and fail to mention the important points you'd carefully placed on your mental to-do list.

Are you feeling the need to get your )editorial( act together? If so, you're in luck, as today's SEO copywriting video is on how to create an editorial calendar. In past webinars, Heather has discussed the importance of having an editorial calendar, but she has never actually addressed how to create one. So today, she does just that.

Are you spending hours on your proposals and still not getting the gig? Maybe it's time to give your prospects less to think about. I received this email from a frustrated freelance copywriter: "When clients ask me for a proposal, I spend at least 3-4 hours working on it. I review their site, run keyword research, make a list of how I can help, etc. The end result is a 15-20 page proposal that looks great. I'm not getting the jobs,