Happy Solstice! The breadth and depth of this week's latest and greatest Web writing news has all the makings of a long summer's day. Welcome insights into content and social media marketing, as well as new perspectives into SEO and search, await you with these choice picks' Content Marketing: So what do you think are the most common content marketing mistakes? A roundtable discussion with top experts on just this topic is at Open View Labs . Guilty of any of these?

Recently, I spent about 10 days staying with my parents. Although I may have missed Father's Day by a couple of days, in the spirit of the holiday, I wanted to share some lessons that I picked up from my dad and how they relate to copywriting. Know your audience and speak appropriately Growing up, I never heard my father swear or curse. Instead, if the situation called for a good cuss word, my dad would say, "Sugar" )with an elongated "sh" sound at the beginning(.

Greetings! Today's SEO Copywriting video tip addresses the three telling signs that your web SEO copy may be over-optimized. Yes, there is such a thing, and it happens when you've geared the copy so heavily towards the search engines that you've forgotten about the user experience. Join Heather as she discusses the three most common ways to figure out if your web content is over-optimized,

I'm one of those people who have a'challenged'sense of direction. )Case in point: My husband's latest gift to me was a GPS.( It's actually amazing how I can head towards my location, sure that I know where I'm going' 'and somehow end up at a dead end. And what do you do at a dead end? You turn yourself around and get the heck out of there. I was thinking today about all the websites that have "dead end" copy that doesn't go anywhere.

Looking for answers? Need some expert advice? Well you're at the right place, because this week's latest and greatest web writing news is positively crammed with counsel. From improving the quality of your content to making search sociable and social searchable, it's all here, dear reader, whatever your preferred venue: social media, content, SEO, and/or search. Go on now and get some answers, hand-selected just for you. Content Marketing : Need a cure for the boring,

Guest Author, George Passwater Eggheads. Geeks. Socially challenged. These are the stereotypes that come to mind when mentioning statistics or those who love digging through analytics. I may get the strange look from the occasional stranger, )maybe it's my rugged good looks?(, but I'm far from being the poster child for the Revenge of the Nerds movies. With so many ways to find ideas for effective content marketing, we often forget to check the hard data. Sure,

Greetings! Ready to get your learn on? Great, because today's SEO copywriting video post delves into the question: How many words should be on my homepage? Today's SEO copywriting tip actually piggybacks on a recent )Google( Matt Cutts' )"that's a good question"( video addressing whether you should have more or less content on your homepage. In his 57-second response, Matt doesn't really cut it with his abbreviated answer. So here,

There's a hot discussion in the LinkedIn SEO Copywriting group. No, it's not about keyphrase density or the ramifications of Google's +1' 'It's all about the difference )assuming there is one( between being a content strategist and an SEO copywriter. It all started with this article by Doc Sheldon. Briefly, the article outlines the differences as: SEO copywriter: The person who writes the copy. According to the post: "First of all,

Intriguing' Google, Bing and Yahoo are harmoniously collaborating on structured data via Schema.org, Google's +1 button has arrived, Facebook now recognizes faces'these and other interesting new developments run throughout this week's latest and greatest Web writing news, from content and social media marketing, SEO and search.

Guest Author, Ian Lurie Ian Lurie is Chief Marketing Curmudgeon and President at Portent Interactive , an internet marketing company he started in 1995. Ian started practicing SEO in 1997, and has been addicted ever since. As a steadfast fan of Ian's candid and wicked-smart expertise, I'm delighted to feature his words of wisdom today. - Heather It amazes me how many business owners and employees think good writing is optional.

Welcome back! Today Heather answers a question from her SEO Copywriting Facebook group : " How do I become an SEO copywriter and get clients?" In a two-part answer to this loaded question, Heather first addresses how to go about learning SEO and direct response copywriting before you start working with clients, and then what to do once you feel ready to work with clients. Ready? Then get set: Here's the word on how to become an SEO copywriter and land those clients!

Herding cats : this aptly describes the challenge faced by online marketers in this week's latest and greatest Web writing news. Marketers from the once seemingly distinct fields of content, SEO, social, and search convene in discussions on how to optimize social content for SEO, how to socialize SEO copy, how search is becoming ever more social, etc. Eventually, the strategies and answers offered seem to involve "holistic marketing" and "integrated strategy.

One thing that has become evident in the post-Google Panda world is that if you want to ensure that your site doesn't lose rankings, you will need one thing: Great content! Not simply search engine optimized content, but content that both search engines AND visitors will enjoy alike. Everyone's content development process is a little different. Today I'd like to share mine with you, particularly when it comes to writing. 1. Figure out your target keywords Sure,

I've heard the same complaint from small businesses as well as larger agencies: "Why don't more freelance writers have a sense of urgency with their clients? I can barely get someone to email me back, much less make a deadline." Yeah, I've noticed that too. When I mention this issue to freelance SEO copywriters, they talk about how much business is coming through the door. They're trying to ramp up, write faster and keep up with the growing demand. Yes,

Are you doing the right thing? This seems to be the big question punctuating this week's latest and greatest Web writing news, as Google's house-cleaning continues to color discussion among SEO and search professionals, and content and social media marketers weigh in on the right way to pursue success in their respective spheres. Do the right thing now,

Ken Lyons, Measured SEM Ken Lyons has been in Internet marketing for more than seven years and is co-founder of Measured SEM, an inbound marketing agency in Boston, Ma. He's an avid blogger and has been featured in Search Engine Journal , Search Engine Land , and Website Magazine . He also writes a monthly Web strategies column for Allbusiness.com. So tell us a bit about how you came to establish Measured SEM In 2009, I started working at WordStream ,

Greetings to you! With today's video post, Heather hopes to answer that chronic, persistent "keyword density" question: "What's the best keyword density for my site?" Having been around the block for nearly 14 years or so, Heather has encountered this question time and time again. Her short answer: there is no such thing anymore ! Here she expounds on why this is so, giving her insight into the history behind the whole stubborn keyword density concept,

Confession: Catalog copywriters have yelled at me during an in-house training. Two separate times. Teaching print copywriters the difference between writing for the Web vs. print can be an interesting challenge. A common misconception is that Web SEO copy is "thin," keyphrase-stuffed and poorly written. So, when I start talking a mile-a-minute about "putting keyphrases into content" and "Title tags,

It's officially spring here in the Pacific Northwest! Saw my first goldfinch, the sun is beaming, there's no rain forecast for at least three days, and the flowers are blooming! What could possibly go wrong? Well, you could eat something less than spring-fresh at the local diner'and feel very unseasonal with flu-like symptoms. Yep. So while this week's latest and greatest web writing news is as abbreviated and belated as this La Nina's northwest spring,

Lee Odden, CEO of TopRank Online Marketing I've had the pleasure of speaking on many panels with the wonderful Mr. O. Not only is Lee a nice guy, he is incredibly smart in the ways of content marketing. I'm very honored to feature his guest interview today. " Heather 1( So how did you come to be the CEO of TopRank Online Marketing? After working in numerous roles from late 1996 to 2001 for a web development and marketing agency,