Welcome back! Glad you're checking in today, as Heather is wrapping up her video blog series on how write a killer website. If you've been following her weekly web writing how-to series, you're already familiar with how to write an optimized and conversions-driving: home page , ecommerce product page , services page , and about page . Today, Heather addresses the often-neglected opportunity and unrealized potential of the FAQ page,

It happens to all of us. But people don't talk about it. Sometimes, you don't get the gig - and your "hot lead" goes somewhere else. Depending on how you're feeling, it may be hard to face this kind of "rejection." You may have spent hours carefully combing through a client's site and creating a highly detailed proposal. Maybe you spent a couple hours with the client going back and forth about her specific needs. Heck,

Feeling sociable? This week's latest and greatest web writing news centers on being )successfully( social, as content and social media marketers talk blogging and community development, while SEO and search folks discuss Google's social ranking factors and its latest attempt at being social' plus )+1( or minus )-1(. Spread your social butterfly wings and investigate this week's early spring blossoms' Content Marketing: So how do you define marketing ?

To be a good copywriter, you've got to combine genuine interest in the product with technical and marketing savvy. An organic farmer and former health educator, Sarah brings this rich combo to her work as a natural health copywriter and marketer. Some of her expertise in this area - along with that of several of the top copywriters in the industry - is encapsulated in the ebook she co-wrote with master copywriter, Bob Bly,

Welcome back! Question for you: Did you know that your "About Us" page is a sleeper page waiting to be awakened and optimized for conversions? Or even that it is a heavily-visited page that sparks conversions? Today Heather addresses how to write a conversions-driving "About Us" page in her ongoing video series on writing a killer website, citing a case study as well as sharing her own expertise. In her previous "how-to" video posts on writing a profitable website,

When you were single, did you use the same pick-up line every time? If you were talking to the smart guy )or girl,( you probably led with a brainy comment. If a hockey fan caught your eye, you'd chat about the Stanley Cup and the Bruins. If you thought an outdoorsy-looking person looked hot, you may mention your love for everything REI. The key is, you'd change what you'd talk about depending on your, um, target audience. I bet it even came naturally.

Content, unique content, quality content, valuable content, and optimized content: this week's latest and greatest web writing news is all about content, as content is the steadfast theme and common thread running throughout the SEO and search, social media and content marketing spheres. Optimizing social content for search, how social content influences SEO, post-Panda content strategies, name it'almost every configuration comes down to content in some way.

Guest Author, Joe Pulizzi Joe is a leader in the content marketing space. Not only does he "get" the importance of quality, well-written content, but he's also a fantastic evangelist who's helping to transform the industry. I've always enjoyed his perspective, and I'm honored that he's providing today's guest post. Enjoy! " Heather It happens all the time.

Greetings! Today we're picking up our video series on how to write a fantastic, profitable website with Heather's presentation on writing a top-converting services page. If you've been following Heather's Monday how-to's thus far, you're already familiar with the essentials of writing a killer home page and a revenue-driving product page . Today, she shares seven hot tips for generating leads with SEO copywriting for your site's services page.

It's not often that something leaves me speechless. I was chatting with someone who said, "SEO copywriting is so 10 years ago. Now it's all about social media writing." Uh, what? That's when I realized that some people believe that SEO copywriting and social media writing are two different skill sets. Back in the day )around 2001,( "SEO copywriting" was more commonly referred to as "writing for search engines." It encompassed any keyword-based online writing,

In this week's latest and greatest web writing news, SEO, search, and social media seem to have finally morphed into one post-Panda animal. Is it search or is it social? Or is it searchial? SEOcial? Whatever it is, industry thinkers seem to agree that the common glue holding it all together is quality content'whatever that is morphing into )?( Shape-shifting and chameleon tendencies aside, there are great posts representing all voices in the slippery,

Guest Author, Derek Cromwell I feel for those crippled, battered or left otherwise bruised by the big fat Panda. There's been a lot of discussion around the recent update Google applied and just as many cringes and cries from the world of online marketing and search optimization.

Welcome back! In today's video post in our ongoing website writing series, Heather Lloyd addresses how to write conversions-driving product pages. Last week, Heather discussed the essential strategies for writing a killer home page )as well as the not-so-hot tactics(. Today, she tackles how to write benefit-specific, targeted product pages that will drive revenue. If you're new to the how-to series or could stand a quick review,

One of the areas where many site owners get "stuck" is content creation. There are more SEO copy opportunities than ever before, including: Tweets Facebook posts Product/service pages - new pages, as well as updates to existing pages Case studies Blog posts White papers Videos Webinars )I'm sure you could add more to the list.( The challenge with "content overload" is that nothing gets done. Planning an editorial calendar seems impossible.

Dances with'Google? This week's latest and greatest web writing news features new dance steps with )and around( Google's Farmer/Panda update as the SEO and search community continues to evaluate and adjust to the algo changes. Meanwhile, content marketers talk scale and inbound marketing, and social media marketers get analytical. Put on your dancin' shoes and join in this week's SEO content marketing shuffle.

Carole is a UK-based, freelance copywriter who writes all kinds of marketing materials, from websites and brochures to mailshots and e-newsletters. She has a marketing and public relations background and was Head of PR at the Financial Times newspaper before embarking on her freelance career. Over the years, she has written for clients across a range of market sectors, from financial and professional services to public sector, telecoms and hi tech. She also writes a blog,

Greetings! Glad you're here, because today's SEO copywriting how-to video is about creating a killer home page. However powerful your copywriting and skilled your SEO, if you're making these all-too-common, conversions-killing mistakes with your home page copy, your business will suffer. The good news is, bad as it may seem now, it is easily corrected! If you've been following Heather's weekly how-to video posts,

I love "headsmacking" SEO copy opportunities. You know, ideas that are so simple, easy and obvious that they make you hit your head and say "Doh" when someone points them out. It's easy to have blind spots around our own SEO copy - we either look at it all the time )so we don't see opportunities,( we wrote it )so we're too close to it,( or both. Here are the most common headsmacking opportunities I see: Technically correct, but boring Titles. Remember,

Got value? It's all about valuable content in this week's latest and greatest web writing news. As Google's Farmer/Panda update continues to reverberate throughout the SEO and search community, content marketers talk PR and reputation management, and social media marketers discuss social ROI and measure the relative value of its platforms. Content Marketing: First,

Guest Author, Amy C. Teeple Despite the claims by some less-than-reputable SEO firms or by those who only see the technical aspects of search engine optimization, it's not enough to just have "a lot of content" on your website. It's not so simple. Your content - whether on your home page, your blog, or a sales page - needs to be well-written. It needs to appeal to your audience and to cause an action )besides hitting the back button(. Don't believe me,