Greetings and welcome to the latest and greatest SEO copywriting tip, via video post from Heather. Today's discussion is on how to find and create your company's unique selling proposition, or U.S.P. If you've been following along with our weekly Monday posts )especially Features vs. Benefits and Transforming Features into Benefits (, then you'll readily see how creating a powerful U.S.P. is like creating one big benefit statement for your company.

Guest Author, Melanie Rembrandt You spent hours researching, writing and optimizing your site for the search engines, and it's finally up and running. Phew! That's finished, and you can sit back and relax. Not so fast' As many of you know, this is just one piece of your overall marketing strategy, and your work has just begun. Now, you need to monitor and track clicks, offer new and valuable content on a regular basis, communicate with customers via e-mail,

And the winner is ')and the losers are'?( As with any big change, whether in politics or the web, there are winners and losers on either side of the equation. This week's latest and greatest web-writing news centers on the newest and largest Google tweak )"Farmer Update"(of its quality-seeking algorithm, as the fallout is scrutinized and analyzed by SEO and SEM thinkers. Meanwhile,

No matter where or how old he was, George Passwater's life always involved a very vivid imagination and a love to find out how things worked. This led him to going out in the world to seek his fortune. When he didn't become a caped superhero, the leader of a temple of Shaolin Kung Fu monks or win the lottery, he set his sights on more attainable goals. For over 20 years,

Welcome back! As promised, today we're going to discuss how to transform those ordinary <yawn> features into extraordinary <wow!> benefit statements that explicitly tell the prospect what is in it for them. That is what makes the successful copywriting world go round, whether you're doing SEO, direct response, or email sales copywriting: Benefits . Why? Because at the end of the day, your prospects want to know what's in it for them. Recalling last week's video post,

So, I have a question for you' Do you like your existing Web copy? I don't mean "how well is it doing in the engines," or "how much time/energy/stress did it take you to write it in the first place." I asked, "Do you like it?" If your answer was, "I don't," you're not alone. A large number of B2B and B2C companies are looking at their Web SEO copy and budgeting for change. They want to toss out the old,

Google amping up its social search results tops this week's latest and greatest web-writing news: content marketing, SEO, search and social media folks all weigh in on the integration of influences in their respective spheres with posts about strategy, recommendations, and implications. Here are the week's selections across the spectrum: Content Marketing: Content strategy gives way to influence strategy,

Guest Author, Pam Foster Google just announced that they're beefing up social search results. The official 2/17/2011 Googleblog stated, "Today we're taking another step forward"enabling you to get even more information from the people that matter to you, whether they're publishing on YouTube, Flickr or their own blog or website," and then,

Greetings! In today's video how-to, we're addressing the web-writing fundamental of distinguishing a product/service feature from its benefits. Understanding the difference is crucial for effective copywriting, and presents a tremendous opportunity to dramatically increase site conversions. But before you can master the art of transforming a mere feature into a compelling benefit, you first need to know the essential difference between the two.

There's nothing worse than seeing a SEO content strategy stall because the revision process gets hairy. I've seen writers quit, team members refuse to speak to each other and turf wars break out between agencies - just because everyone had a different idea of what the copy should read like. It doesn't have to be that way )really!( Here's how to avoid it. Before the first word is written, meet with all involved team members and brainstorm ideas .

Let the games begin! In this week's latest and greatest web writing news, it is on : Google )seemingly( takes on black-hat SEO practices in a widely-publicized scandal while )actually( continuing to wage war on content farms, content marketing talks influence and smart branding strategy, and social media flexes its muscle with its growing role in business )and world affairs(.

What a difference 13 years can make. I started SuccessWorks in 1998, one month after my father passed away. Back then, I had no idea how much my life would be influenced by my leap into self employment. All I was thinking was, "I want to be a writer." My father lived life on his own terms. I wanted the same for myself. Today, I feel extremely blessed. I was able to enter the "SEO world" at the very beginning,

Welcome back! In today's video post, Heather discusses how to create compelling, clickable page Titles for your website. Page Titles are important to master, as they not only weigh heavily in search engine positioning but also serve as your first conversions opportunity on the search engine results page.

Derek Cromwell is a 30 year old self-professed copywriting dweeb and content marketing nerd - his Twitter background states that much clearly. He is the founder of Thunder Bay Media, LLC , a company he started in 2009 based in the Metro-Detroit area of Michigan. From his home office/fortress he provides SEO copywriting and content marketing services to help businesses of any size improve and solidify their presence on the web, boost sales, dominate their market, win traffic,

It's a new twist on the old theme of art imitating life - and vice versa " in this week's latest and greatest web writing news: the boundaries between offline and online marketing and realities effectively dissolved, from a Google executive's social media ignition of Egypt's revolt on one extreme, to the Super Bowl advertisements feeding an online marketing analytics' frenzy on the other. Intermixed with it all,

Professionally, it can be one of the hardest things you'll ever do. Once upon a time, you and your client were best buddies. She was one of your first clients, and you're forever grateful. But you've raised your rates considerably since you started working together - and you don't know if you can afford to keep her on. Or maybe your "great" client suddenly transformed into a client from hell. You're not getting paid )or you're getting slow paid.

Welcome back! In today's video post, Heather elaborates on SEO copy editing, specifically addressing how to edit your existing content with keyphrases to drive more search engine traffic to your website. As you may recall from last week's discussion about SEO editing versus copywriting for SEO, keyphrase editing is a smart strategy for longer "information"-type pages that aren't crucial to the sales process, such as articles, FAQ pages, old blog posts,

I love working with B2B companies. Many times, they have scads of unique content opportunities - they just need someone to point them out and send them in the right direction. If you work for a B2B company and you've been wondering, "Why are people bouncing out of our site so fast" or "Why don't we position for X keyterm," read on. You may benefit from one )or all( of these five SEO copy tips.: Do you know who you're writing for? Who is your target audience?

Spam, spam, spam, spam, spam, spam, and spam . Sound like your search results? Monty Python's famous skit is most applicable to this week's latest and greatest web writing news: SEO, search, and content marketers alike chirped up Google's algorithmic change aimed at "killing" the'spam'churned out by content farming giants - and it seems there's fallout affecting legit folks, too. And breaking news whirls around the "copygate" drama,

Last week, I wrote a blog post called, "Content mills are )almost( dead. Now what?" At the end of the post, I included this blurb: "As a call to action to my fellow copywriting peeps, and I say this with the utmost love and compassion: If you are a writer working for $5 per 1,000 word article, stop it. You're worth more. You really are. And I bet you would feel much better about your writing if you were compensated appropriately.