"Each time you write content about your key topics, you are seeding the Internet with keywords. Like bread crumbs that lead back to the gingerbread cottage, those keywords will help readers find you" says Patsi Krakoff from The Blog Squad. Although she jokes about "offending SEO experts" most of her SEO content comments are right on the money. Enjoy!

I found hidden links within 60 seconds. Discovering the duplicate pages took another minute. And â€" lookie here â€" the code is really, really bad. No, this isn't a scammy corporation trying to spam their way to the top. This is a Mom and Pop business where the owners are honestly trying to do everything right. Yes, they educated themselves by reading books and visiting forums. Yes, they can speak SEO'to a point. But they knew they couldn't do it all themselves.

Faced with a SEO-clueless client and need to educate them on the basics? Ramon Eijkemans at Searchwritten discusses how to talk about Titles in his post Title-tags for dummies . Enjoy!

Direct response headline writing is tricky. You know that you have to "grab the reader's attention," but that doesn't help much when you're facing headline-writing writer's block and nothing is flowing. How can you work your SEO copywriting magic when you don't even know how to begin? We've all been there â€" you just need a little jump start. If you're feeling stuck, here are some tried-and-true headline archetypes,

Wow, people still talk about doorway pages ? Turns out, that answer is "yes," and Google has changed how they define them )which doesn't make sense to me - I always thought of doorway pages as copy that's been optimized for one keyterm for the sole purpose of driving traffic.( I suppose, like leg warmers, neon and parachute pants, doorway pages have to come back in vogue. People discuss them in forums as a new, easy way to generate content. Sure,

The economy has shifted. Has your marketing message? In today's learned helplessness, recession-mindset economy, some business owners are moaning, "People just aren't buying. There's nothing we can do." The reality is that companies )and individuals( are buying products and services every second of every day. However, the marketing message that worked a year ago may not be applicable now. When money is tight,

The email from a SEO copywriter read, "My colleague's SEO company is insisting that I write at least 500 words per page. But you said that the best word count is 250 words. What should I do?" Stuff like this drives me nuts. I call it the Easy Bake Oven approach to SEO copywriting. That is, write 250 words, focus on your keyphrases X times each and pop it into HTML. Voila! You'll have a top-positioning document. It's just not that simple.

When faced with an offer, an action step or a request, we all want to know one simple thing: What's in it for me? For instance, how many times have you received an email like this one: "Thank you for )staying at our hotel, talking to our customer service rep, buying something from us.( We'd like to invite you to fill out a form so we can improve our customer service'." And how many times have you junked that email as soon as it hit your in-box? Chances are,

Imagine this: You've been hinting around to that hot guy )or gal( in the office that you really, really want to go out. You're friendly and scintillating within a 1 mile radius of his voice. You've highlighted your hair within an inch of its life. You're putting out some major vibes' 'But why won't he pick up what you're putting down and ask you out, already?

In our last post, we discussed newbie SEO copywriters - when they're fantastic hiring choices, when they aren't and what you need to know before you hire them. But what if you need someone with a little more SEO copywriting street-savvy? Enter the intermediate-level SEO copywriter - the perfect choice for many clients. Profile of intermediate-level SEO copywriters: This category describes the vast majority of SEO copywriters. Competent, smart and experienced,

In the last post , we discussed how there are different "types" of SEO copywriters - newbie, intermediate and expert. Today, we'll talk about the newbie SEO copywriter - when she's a smart hiring choice, what work she's qualified to do, and the kind of time that you'll have to spend to keep her on track. Profile of newbie SEO copywriters: All SEO copywriters were here once upon a time. Newbie SEO copywriters are eager to learn,

I've heard a couple people say that they'd never allow SEO copywriters to choose campaign keyphrases. My first question was, "Why not?" And then I got to thinking. It's true that not all SEO copywriters are considered equal. Some SEO copywriters are brand-new to the field and don't, as my father used to say, "Know their butt from third base" )actually, he used a different word than "butt" - but you get the idea.( Green,

Just one week ago, I was returning home from an Amsterdam holiday. I flew into Heathrow's brand-new Terminal 5 and happily boarded my plane. My luggage did not. If you've been tracking the Terminal 5-blues news, you'd know that it's been estimated that 20,000 bags were stuck in Heathrow. Volunteer British Airways staff are manually hand-sorting them as I type. Reputation-management wise, British Airways is in deep doo-doo, with calls for the CEO's resignation.

Years ago, I had the not-fun feeling of seeing an article I had written sitting on a competing SEO company's site )which will remain nameless.( The article was posted as if the SEO company wrote it. There was no byline, no link back to my site, no nothing. I was pissed. What's worse is that the aforementioned scammy SEO argued that they owned the copyright!

Lee Odden sparked an interesting debate on his blog about the terminology used to describe our industry. Check it out to share your opinion on whether to call it Internet Marketing, Online Marketing or Web Marketing.

During every conference, someone comes up to me and says, "I've heard that you can'" - and proceeds to tell me about a spammy technique that they "just learned" or a brilliant idea that their IT department "just thought of." There are a lot of SEO copywriting myths out there. It's scary, actually. During SMX West, Jill Whalen discussed some common SEO copywriting myths - which was a brilliant idea. I've included some of Jill's myths and added my own.

Jakob Nielsen wrote an interesting article about where the company name should appear in the Title. Prior to this, Nielsen believed that the company name should never be frontloaded. Now, he says to analyze the top five SERP results for your main keyterms and consider: Are competitor Titles "junk" )as he calls them.( If so, put your company name at the beginning. A well-known brand name has build-in trust - and can encourage click-through.

It's true that customers don't want to read your B.S. But they do expect good copywriting. In Tim's latest article, Cut Out the B.S. to Increase Conversions ," Tim discusses "marketease," saying, "Unfortunately, your landing page was probably written in this kind of over-the-top promotional style. It usually involves a lot of boasting and unsubstantiated claims. If your company is the "world's leading provider" of something, you are in good company.

A special congratulatory shout out to Lee Odden of TopRank, who inspired an entire chapter on social media marketing for SEO & PR. Wiley just announced the launch of the new book, "Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus," and yep, our very own Heather Lloyd-Martin was among the expert interviewees! Read the key takeaways and unique perspectives on the TopRank Online Marketing Blog.

Thanks to Jane Copeland, a search marketing consultant at SEOmoz.org, who wrote an in-depth article on social media. I found this really useful & worth sharing. Read the blurbs on 30 different sites that fit the Web 2.0 description. It takes some of the guess work out of which site does what, for whom and how.