Greetings! Glad you're here, as today we're going to be discussing how to measure our SEO copywriting success. Even after all our market research, competitive analysis, keyword research and per-page strategizing, Title and meta description optimizing, killer copywriting and content marketing, there is always room for improvement and refinement. How do we know if our copy is working? To answer that, we need to test what we're doing.

Do your clients think that "SEO copy" is a bad word? Unfortunately, I'm not surprised. An article called, A 3-Step SEO Copywriter Confession by Kelly Watson joked, "As an SEO copywriter I often get lumped in with keyword spammers, blog content aggregators and overseas article writers. Sound a little familiar'? Clients - both small and large businesses - may think of SEO copywriting as "keyword spamming" and want nothing to do with it. Sure,

In this week's latest and greatest web writing news, it 'tis the season to tune up, make a plan, take stock of 2010, and note the forecasts for 2011: content marketing will become ever more critical, SEO and search will increasingly integrate social signals, and social media marketing will continue its expansive growth )but despite the rumors, Facebook doesn't "own" the internet'yet'(! Content Marketing: First,

It started last Thursday. I woke up and immediately noticed that I felt "off." I spent a good half of the weekend on the couch, remote control in hand. And working out today was no fun. No, I'm not sick. I'm running on creative fumes. I've been writing so fast and furious that I can feel my body screaming, "Uh, can we have a little break here?" Can you relate? There are times when all deadlines seem to converge - no matter how organized you are,

Welcome back! Today marks our fifth and final post on leveraging content development opportunities - and hark! The choir of angels sings Twitter. It's far from breaking news that social media is a content marketing force that's only growing in its impact and reach, and while it won't replace a conventional blog, Twitter is a fantastic way to build relationships, meet new people, and drive traffic back to your site.

I read a brilliant article yesterday called " Your customers aren't taking the next 45 days off." by Matt Heinz. His point was that now is the best time to market your B2B company. And I agree with him. But I understand if your automatic reaction is, "Heck no. Not now. All of my clients are on holiday." That's what I used to think too. I'd work my butt off for 11 months out of the year, figuring that December would be smooth, easy sailing.

The Black Friday/Cyber Monday shopping frenzy turn in plump numbers for online retailers in this week's latest and greatest web writing news, while plenty of tasty leftovers are served up in SEO, content, and social media marketing. It seems the discussion about SEO being dead refuses to die, Google's gobbled Groupon, and Facebook promises to be in your face big time next year.

I'm sure that 99.9% of SEO experts would agree that it's best to integrate SEO elements into a new site build )OK, I know that's a totally unsubstantiated stat - but c'mon, I'm sure it's close !(. But what if adding on the cost of "SEO-ing" a site just isn't possible? I've talked many times about the advantages of including your keyphrases as you write your first Web copy draft. Any other technique requires a "back-assward" approach,

Welcome back! In this fourth post of our series on content development strategy , we are going to explore the power of the )online( press release as another content marketing tool we can use to drive traffic to our site )or if a local business, foot traffic to our store(. Harkening back to pre-internet days )remember those?( the news release is a traditional marketing tool used by businesses both large and small to generate publicity. Editors benefit by having timely,

E-commerce marketers give thanks as this week's latest and greatest web writing news features black Friday bleeding into cyber Monday, with high hopes of a retail surge. Seasonal discussions about competitive content marketing, whipping your website into shape with SEO, and effectively engaging your prospects with social media abound. You could say it's a bountiful feast of marketing news and links, a veritable cornucopia of posts, a pun too many'Indulge, enjoy,

Do you celebrate Thanksgiving on auto-pilot? You eat. You party. You watch sports and check out the latest movies. You hang out with friends and family. And in the back of your mind, you're thinking, "Hey, I better get as much downtime as I can. Monday is just around the corner." That's true - but the question is, "What are you grateful for?" Did your mind automatically go to what you weren't happy with? That's normal.

Greetings! Today we're picking up our discussion of content strategy, specifically, how to develop and leverage our content by writing blogs. As you've surely noticed, blogging is big and is only getting bigger, and with good reason: besides helping to build search rankings and an online brand, blogs present a fantastic content marketing venue! And because they're relatively simple to set up and publish,