In this week's latest and greatest web writing news, you'll find: select tributes to the late Steve Jobs, Apple co-founder, as well as an infusion of mobile marketing advice, real-time content and blog optimization tips, the ongoing hybridization of search and social media, and all matter of things SEO. Enjoy these bookmark-worthy web gems' Steve Jobs There were a plethora of posts about the late Steve Jobs.

Guest Author, Angie Nikoleychuk What's on your list of successful link baiting techniques? Contests? Infographics? Widgets? If so, you're not alone . You've probably used a few of them yourself. And they may have done their job and generated a ton of traffic. But do these types of content really give you the results you're looking for? Failure Disguised as Success A friend of mine once gathered a bunch of icons and published them together in series of posts.

Sometimes, it's not so fun to be right. Recently, Search Engine Watch ran a great post called, "How to Help SEO Customers Who Aren't Always Right" . If you've been working as an SEO consultant or SEO copywriter, you've come across this issue. Your client insists that you should do things one way. You know that it's not a good idea. And suddenly, you're faced with a dilemma - how can you burst your client's SEO bubble and still keep the gig?

photo credit: Bob n Renee It's fall, and yes " time for that seasonal tune-up. This week's latest and greatest web writing news features the nuts & bolts of getting the most out of your online marketing efforts and simply getting things done. Content marketers offer practical tips, SEO & search discuss the basics of link building and strategy, while social media marketers focus on leveraging Twitter every which way. And oh yeah, Google's latest Panda update )2.

In today's tight economy, measuring and proving ROI is more important than ever. Businesses and site owners want to know that every dollar of their marketing budget is being put to good use, and that includes content marketing. Content marketing is the lynchpin of all your other online marketing efforts )SEO, social media, link building, PPC, etc( and is the last thing a site owner should be pinching pennies on,

photo credit woodley wonderworks Greetings! Today we're featuring Heather's all-time, top five SEO copywriting video posts, from how to write for Google's Panda update and expanded site links, to "ideal" home page word count, SEO web copy over-optimization, and that undying keyword density question. Tune in and enjoy the best of Heather's best! 1. How many words should be on your home page? A closer look Here,

I am about to embark on a journey that most people dread. I am moving )and in my world, that means both my home and my office.( My family moved about 1,000 times when I was a kid. OK, maybe not 1,000 - but definitely over six times. There were times when I attended a different school every year. I have such a negative Pavlovian response around moving that my heart rate will increase if I even se e a moving box.

Welcome to this week's latest and greatest web-writing news, jet-lag edition! Abbreviated yet full of great links from content and social media marketing, search and SEO. Without further ado, here 'tis'. Content Marketing Top Rank posts three internet marketing trends that you don't want to miss. Content Marketing Institute posts the content strategy that made Justin Bieber a star.

Marissa Bishop is the founder of Mimi Bee Marketing , a company that provides writing, marketing and social-media services to big-idea entrepreneurs and business owners. How would you define a big-idea entrepreneur or business owner? They are people who have a vision - or maybe even what some would consider a crazy idea - and decide to take the leap and pursue their dream anyway. Many are experts in their given field, but they have limited marketing or business experience.

Hi, my name is Heather, and I'm an old-school Trekkie )"Hi, Heather!"(. When I was little, I would religiously watch the original Star Trek. In fact, my world stopped when I heard the theme song's familiar "do do doooo" opening notes. From the first "space, the final frontier" to the end credits, the show mesmerized me. I had Star Trek earrings. I wrote book reports on Star Trek books. Heck, I even had a Tribble. And I loved Spock.

In this week's latest and greatest web writing news, Google+ opens to all and expands its offerings, while Google itself seems to be contemplating publishing. Other tasty news from content and social media marketing round out this roundup'Enjoy! Content Marketing Lee Odden of Top Rank posts "Holistic SEO with Cross-Channel Keyword Optimization & Copywriting." Johnny B. Truant summarizes the week's post with the " Copyblogger Weekly Wrap ,

Guest post by Gabriella Sannino, SEO Copywriting Expert of Level 343 Words mean things: how you write those words, and in what context, can mean the difference between a conversion and someone falling out of the sales funnel. The English language is so complex, a single comma and space can make the difference on how a sentence reads. For example: What's in the road ahead? vs. What's in the road, a head? Does anybody have a pair of pants? vs .

Welcome back! This Monday's SEO copywriting how-to video post is about how specifics in your online writing help you sell more. Heather developed this piece in response to a reader question about how to increase the effectiveness of their web copy. In looking through the reader's web content, Heather realized that one of the opportunities the copywriter could leverage was to make their marketing copy more specific. While the general reader benefit statements were powerful,

Panda is everywhere! I'm here at SMX East, and "Panda" is definitely the hot conference buzzword. My argument? Google's Panda update forces marketers to go back to basics - that is, quality, original content that speaks to their prospects and tells a story. The update is a good thing and provides quite a bit of opportunity. It's just understanding how to leverage it and make it happen. Yesterday,

It's true! In this week's latest and greatest web writing news, Yahoo! fired its boss and put itself up for sale. In other notable posts, there's content curation vs. creation, Twitter's hallmark of 100 million active users, and a rare interview with Danny Sullivan on just about everything search and social.

Guest Author, George Passwater Previously, I wrote a post here, on the SEO copywriting blog on 5 Ways to Use Analytics to Find Content Marketing Opportunities . Through that post, I gave a two-part series of presentations on analytics and how it helps us analyze our own sites and how to make them better. For today's post, I would like to talk to you briefly on some of the points I went over in my first presentation on the SEO copywriting certificate training call.

Today marks a sad day for a member of the SuccessWorks family. Laura Crest's mother, Jane Cairns, passed away yesterday. Laura told me the news last night and said that her mother was a beautiful soul who's gift was to give. Instead of Monday's video post, I wanted to dedicate this post to Laura's mother. I didn't know Jane, but I figure she had to be a cool woman - after all, look at Laura. The blog will return to "normal" tomorrow.

This Sunday, September 11th, I'll be heading to NYC on an American Airlines flight. And yes, I do feel the significance of flying on that airline on that date. I'm not much for anniversaries, but there's something about the 10 year anniversary of September 11th that can't be ignored. Like so many people around the world, I was glued to the television that day as I watched the events unfold. Two months later, I was in NYC for the first time with Anthony Muller ,

Can anyone stop the big Apple's )mobile( and Google Chrome's )desktop( domination of browsing? These cogent questions are among the many key discussions in this week's latest and greatest web writing news, which also includes: smart content strategy, website metrics, and social media marketing analytics. From authorities in the content marketing, SEO, search and social media marketing spheres,

Guest Author, Courtney Ramirez There's something at the center of every great web copy page. It's not keyword selection or the call to action, although those are both important factors. It's the customer. Understanding the customer is at the heart of good copywriting - but to make truly great SEO copywriting you need to go one step further and create an ideal client profile. In an Ideal World, Who Are You Doing Business With ? When you create an ideal customer profile,