Did Google's Panda take a big bite out of your search engine rankings - and you're not sure what to do next? Sounds like a trip to NYC for SMX East )September 13 th - the 15 th ( would be a smart move. I'm excited to announce that I'll be speaking on " Panda-proofing your content " on September 13th from 1:45-3 p.m. I'll be joined by a fantastic speaker lineup, including: Justin Briggs , SEO Consultant, Distilled Horst Joepen , CEO,

It's been a very busy week! Top stories from this week's latest and greatest web writing news include: Apple's Steve Jobs resigns amid much buzz, content marketers talk design and blogging, and social media marketers note notable Facebook )1 trillion( numbers and significant social media updates. And for the geek in you, Google Analytics offers up yet more goodies. In short, there's some truly awesome news and links here,

Today we talk with SEO Copywriting Certification Grad Lynda Goldman. The author of 30 books, Lynda Goldman specializes in SEO copywriting and marketing for the natural health industry. With a lifelong passion for natural health, Lynda is not only a copywriter for her clients, but she's also their customer, so she knows intimately what customers are looking for. What got you interested in SEO Copywriting? I've been dabbling in SEO for years,

Greetings to you! Today, Heather addresses how to write for Google's expanded site links. Yes, you may have noticed that Google has made yet another change to its SERP )search engine results page(. This change presents a fantastic opportunity: besides displaying expanded site links, Google is also displaying a little snippet from each of those links from the page's meta description . So now,

Who doesn't love guest blogging? You get to write about what you love. You can reach brand-spankin' new readers. The exposure can't be beat. Not to mention, being asked to guest blog is an incredible honor. Someone is telling you, "I love your stuff so much that I want to share it with my readers." What a huge compliment! But you know how some folks take a compliment and throw it back in your face?

Great reports from SES San Francisco and much discussion about Google's expanded sitelinks, solid content marketing counsel, and social media marketing developments highlight this week's latest and greatest web writing news. Catch up on the best of the web here: Content Marketing Deep content marketing optimization tips from Lee Odden's SES presentation are shared by aimClear .

Chris Marlow is the original copywriters coach, helping copywriters garner high-quality, high-value clients since 2003. An award-winning copywriter with over two decades of successes, failures, and hard-won experience, Chris is a self-described copywriter's advocate. Today, Chris shares her story and her inspiration for her upcoming Copywriters Marketing Roundtable event. Please share a bit about your story - how did you come into your copywriter coaching passion?

Have you ever wondered what is meant by the "tone and feel" of a webpage, or by a website's "voice"? You're not alone. Having received a number of questions from folks about just this subject, Heather addresses the importance of your web pages' "voice" in today's SEO copywriting how-to video post, and specifically how to use it to "speak" to your readers. 1. You hear a lot about a page's "voice" or "tone and feel": so what does that mean?

I'm often asked, "Heather, how do you write so much content without burning out?" Um, good question. I could talk about how I've spent almost half of my life studying copywriting )ack, that's scary to type.( Or how I force myself to write online copy, even when I don't feel like writing. Or how I'm just plain stubborn. But what's the real secret of my success? I force myself to take breaks - long,

Those hints about Google's larger objectives )beyond Google+( materialize with its acquisition of Motorola Mobility and its introduction of contextual search. Other highlights in this week's latest and greatest web writing news include notable content marketing technologies and social media advertising. Grab a cuppa joe and savor this week's picks: Content Marketing Five essential customer touchpoints for online marketers,

To refer to Terry Van Horne as an SEO expert is nearly redundant. An accomplished practitioner, sage and advocate of SEO best practices, Terry " well known in the SEO world as "Webmaster T"- is a partner in the SEO Training Dojo , the founder of SEOPros.org , and the director of the not-for-profit organization of Search Engine Optimization Professionals . It's a pleasure and honor to share this in-depth interview with Terry.

Welcome back! In this week's web-writing video how-to, Heather strips SEO copywriting down to the bare bones: what it is, how it differs from straight copywriting, and why it is so important for web pages and sites. A lot of folks unfamiliar with SEO copywriting basics find that their new website or newly-uploaded web pages are not performing well in terms of rankings in Google or Bing search results. If this sounds like you,

Whether you're hiring copywriters in-house, or outsourcing to freelancers, finding and working with SEO copywriters can be challenging - and a little bit scary, too. First, you have to find the "perfect person" who will make your Web copy sing. Once you've found the perfect person, you have to give them direction, evaluate their content and make sure that it's right for your site. If you don't know SEO, the entire process is confusing.

Shiny new toys seem to have lost their luster, and just how much is too much? Interesting conversations about having too much content on a given page for your own good, and the dramatic rise and seeming fizzle of Google+ are among the highlights in this week's latest and greatest web writing news. Take a peek at this week's selections: Content Marketing So how much content is too much? Marketing Sherpa posts that while content-heavy pages can bring search traffic,

Yes, I love content. Worthwhile, pithy content that I can sink my teeth into. I bookmark, curate and condense this content, and share it with you all via the SEO content marketing roundup each Wednesday on this blog. I'm often asked how I go about it. I feel a bit abashed in saying that I have no system per se, no formula to offer. But I can tell you this: I know worthwhile stuff to share when I see it, immediately. And you'll often see it in my Twitter stream, or liked,

Greetings! This week's video how-to answers a reader question: "How do I create a customer persona?" Creating a customer persona is a fundamental step that is often overlooked by businesses both large and small. Join Heather as she explains the purpose of developing a customer persona, as well as how to got about it: When your prospects read your online copy, there's only one thing they want to know: "What's in it for me?

Feeling like you're suffering from marketing ADD? Maybe it's time to take a step back and get back to basics. Marketers are slammed with all sorts of shiny online marketing options. Ooh'there's Google+. And Tumblr. And Twitter. And Facebook. It's not enough to just have a site. Now, companies are "supposed" to add all sorts of other bells and whistles to their online marketing mix.

Technique, strategy, and best practices are the buzzwords for this week's web writing news. While Google Plus is still referenced, the honeymoon seems to be over - or at least, it's taking a hiatus. Google's Panda update seems to be receiving renewed attention, as does content strategy, SEO techniques, and social media espionage.

Guest Author, Nick Stamoulis User-intent plays a huge role in SEO. Understanding why someone uses a particular keyword or keyword phrase to search helps you better optimize your site to meet their needs. There are three kinds of searches that site owners have to be aware of )informational, navigational, and transactional( when it comes time to optimize their site. Each search type reflects the goal and motives of the end user.

Wrestling with the Panda? If the challenge of working with Google's Panda update is weighing heavily on your SEO copywriting mind, you're not alone. Today's video post addresses the ever more frequent reader question: " How do I write online copy for Google's Panda update?" The Panda update has received a lot of attention in industry news and online forums for some time now,