YPN blog content now to appear on the Yahoo! Advertising blog   As you probably already know, our self-service publisher program, the Yahoo! Publisher Network Online )YPNO( was closed effective April 30, 2010 . Accordingly, the YPN blog"this blog"will be shut down in about a week. The most pertinent content over the last four years has already been shifted to the Yahoo! Advertising blog . You can find it under the Publisher tab .

Yahoo! account managers will contact our partners in the coming weeks As we shared in February, Yahoo! and Microsoft have formed a search alliance that we believe will help provide more rapid innovation and better monetization to our partners. Innovating search and search advertising is essential to Yahoo!'s strategy and will help deliver more value to partners like you. Over the last several months,

Decision does not affect large, direct publishers and partners, nor advertisers using Content Match Earlier today, Yahoo! emailed a small group of publishers participating in the Yahoo! Publisher Network self-service beta program )also known as "YPNO" or "Yahoo Publisher Network Online"(, to inform them that we have decided to close the program effective April 30, 2010.

New Huffington Post YAP app shows the value of Yahoo! OpenID When it comes to online news innovation, you've got to love the "HuffPost," as the influential news and commentary site's followers like to call it. The HuffPost )a.k.a., The Huffington Post ( just introduced a new app that lets users read top HuffPo articles without having to leave their Yahoo! homepage . With this groovy little widget, it now takes just one click to scan the most popular HuffPo stories,

"You In?" program encourages acts of good during the holiday season Bob Hope once said, "If you haven't any charity in your heart, you have the worst kind of heart trouble." Truer words were seldom spoken. At Yahoo!, we strive not only to not be evil, we want to do a little good. That's why, during this year's season of sharing, we've launched the year-end giving campaign "You In?". The campaign,

An Announcement from Right Media Right Media will discontinue supporting the Direct Media Exchange )DMX("our self-serve platform for small publishers looking to monetize their sites. The DMX site will serve ads through Jan. 31t and DMX participants can access their reports through March 1. For more on this anncouncement, see the full post on the Right Media blog by Stephanie Dorman, Senior Director, Client Services and Operations .

Tweet your fave raves for the past year with Yahoo! By all accounts, 2009 was pretty rough year: economic meltdowns, persistent war, piracy on the high seas, fires and floods. You name it, we endured it. But not all the news was bad. This year saw airline Captain "Sully" Sullenberger save the lives of 155 people by successfully ditching hos plane in the Hudson ; a new world land speed record for a steam-powered car; America's first commercial Zeppelin"yeah,

Follow the bouncing user; tweeting for fun and profit; cheap marketing that breeds like bunnies; get your phone to yodel;  and more   What's behind a high bounce rate? Users "bounce""that is, click away and say goodbye to your website"when they find your homepage less than interesting. Search Marketing Standard's Rebecca Appleton gives four reasons why users bounce and tells you what you can do about it .

Hacker. Computer jock. Key puncher. Geek. Code monkey . Developers, in the words of the late, great Rodney Dangerfield ,  "get no respect." Except here at Yahoo! Montage from Hack Day, NYC We celebrate the geek every year with Open Hack Day . This time, we did it in New York's Times Square.  Hackers from all over gathered and submitted their best hacks  for fun and prizes over a 24-hour period. For all the details, click over to Yodel Anecdotal .

Yahoo! CMO Elisa Steele unveils new global marketing campaign Yahoo! chief marketing officer Elisa Steele announced our largest branding campaign ever in an IAB Mixx keynote address, telling the Ad Week audience that our message to consumers is: It's you. "We'd like to provide consumers more of what they want, and less of what they don't," Elisa said. That means bring them the best of their worlds )their friends, families and interests( and the world )news,

Advertising information, just the way you like it Advertising was already fast-paced in the hay day of Madison Avenue , when "email" was paper notes passed via pneumatic tube. Today the speed is positively blinding. To help our advertisers keep up, we've launched some new information resources across different platforms. We'll show you how to increase the value of your campaigns, find new ways to engage your customers and bring your marketing to the next level.

Yahoo!'s Bill Wise talks trash, tackles publishing problems at Digiday You know it's a great panel when quips are tweeted : Yahoo!'s Bill Wise: "I'm smarter than you." Time Inc. Media Group's Kirk McDonald : "You work for Yahoo"how could you be?" The ribbing was all in good fun, livening up Bill and Kirk's panel at the Digiday targeting conference's  "The Publisher Roundtable." But Bill, our GM of Global Exchanges ,

Yahoo! talks to publishers about managing multiple sales channels Yahoo!'s Professional Services team is everywhere these days. Last week we blogged about several events Yahoo! would be participating in, an IAB Professional Development class about Managing Multiple Sales Channels being one of them. The class, led by Marc Grabowski, senior director of network sales, and Jeanne Hwang, director of consulting,

Cars.com and Yahoo! help advertisers reach car buyers in more places Online car shopping site Cars.com wanted to help automobile manufacturer advertisers extend their reach to target users shopping for specific cars beyond Cars.com"and found a way to increase clicks by letting advertisers target potential customers on Yahoo! pages, too.  About Cars.com Cars.com, a division of Classified Ventures, LLC , offers online ad solutions for automakers,

Cars.com and Yahoo! help advertisers reach car buyers in more places Online car shopping site Cars.com wanted to help automobile manufacturer advertisers extend their reach to target users shopping for specific cars beyond Cars.com"and found a way to increase clicks by letting advertisers target potential customers on Yahoo! pages, too.  About Cars.com Cars.com, a division of Classified Ventures, LLC , offers online ad solutions for automakers,

Yahoo! talks to publishers about managing multiple sales channels Yahoo!'s Professional Services team is everywhere these days. Last week we blogged about several events Yahoo! would be participating in, an IAB Professional Development class about Managing Multiple Sales Channels being one of them. The class, led by Marc Grabowski, senior director of network sales, and Jeanne Hwang, director of consulting,

Yahoo!'s Bill Wise talks trash, tackles publishing problems at Digiday You know it's a great panel when quips are tweeted : Yahoo!'s Bill Wise: "I'm smarter than you." Time Inc. Media Group's Kirk McDonald : "You work for Yahoo"how could you be?" The ribbing was all in good fun, livening up Bill and Kirk's panel at the Digiday targeting conference's  "The Publisher Roundtable." But Bill, our GM of Global Exchanges ,

Yahoo! at OMMA Publish, IAB events Are you trying to capture more ad dollars? Juggle multiple sales channels? If you're like most publishers, those questions aren't far from your mind. Fortunately, the answers aren't either"especially if you can make it to one of the events Yahoo! is participating in next week in New York and San Francisco. Yahoo! will be taking opportunities at OMMA Publish , a one-day event on June 17 for publishers In New York,

News and notes of interest to members of our Publisher Network There are still about three weeks to go until June 21, but in my book, Memorial Day signaled the beginning of summer. And if like me you're in the midst of reading a 1,000+-page paperback , you may need those extra days just to finish it before the leaves start changing in the fall. To provide a much quicker bite of what's going on in the online publishing world,

7 ways to help you get more relevant YPN ads Everybody wants relevant ads on their pages"the more relevant they are, the more they're clicked and the more you're paid. But how can you ensure that the ads on the page are as relevant as they can be?  Here are some tips to help get more relevant and targeted ads . Use YPN ad targeting Yahoo Publisher Network )YPN( has a targeting feature unique to the YPN platform called ad targeting.  With this,