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Publisher: Yahoo! Publisher Network


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6 Questions for Alex Bogusky: Advertising and Social Causes
Tuesday, August 30, 2011, 00:05:14 GMT by mattism
Bogusky talks about the big answers"and how COMMON is trying to find them There's nothing that captures the imagination like a man who disappears. Alex Bogusky was one of the stars of the advertising world"the force behind the Truth Campaign , a partner at Crispin Porter Bogusky by 34, and AdWeek's creative director of the decade for the 2000s"until he dropped out of advertising last year. Well,
author: mattism
publisher: Yahoo! Publisher Network

Online Car Shopping Trends Revealed
Saturday, August 13, 2011, 04:26:49 GMT by dmolina
Online helps take the dread out of car buying So far, no one has developed an app that lets consumers kick the tires of a virtual car when they're in the market to buy a real one. Nonetheless, the Internet has become central to the vehicle-shopping process. A recent survey by Yahoo! and Universal McCann offers insight into how consumers who've recently bought a vehicle or intend to do so make use of online resources- not just to glean information,
author: dmolina
publisher: Yahoo! Publisher Network

McGrory Explains Real-Time Bidding and Right Media's New Publisher Controls
Tuesday, August 2, 2011, 04:31:47 GMT by pickard
Media focuses on expansion of real-time bidding across the exchange When the Right Media Exchange announced last week that it's expanding real-time bidding throughout the exchange, the press took notice. Ramsey McGrory, head of Right Media Exchange, spoke with the press to explain what our new publisher controls for data, pricing, and inventory means to exchange members and the rest of the advertising community.
author: pickard
publisher: Yahoo! Publisher Network

Webinar: How New Media Trends Will Affect Your Marketing
Monday, August 1, 2011, 23:03:11 GMT by mattism
Learn where advertising is going, and what you need to do about it Everyone's multi-tasking these days. Everyone . The simple fact is that people are using multiple devices to get information and consume advertising. More than 80% of TV watchers use their mobile devices to research what they've just seen on TV , according to Yahoo! and Nielsen research. How can you, as an advertiser, benefit from these trends? In this webinar,
author: mattism
publisher: Yahoo! Publisher Network

IntoNow from Yahoo! Launches First App for Android
Saturday, July 30, 2011, 17:41:57 GMT by mattism
IntoNow from Yahoo! plus "Project Runway" help make Android users look fabulous The last thing any fashion-conscious person wants is for Tim Gunn of " Project Runway " to sneer at her accessories. Thanks to the new app by IntoNow from Yahoo!, your Android will be the pinnacle of interactive style. IntoNow , you will recall, was acquired by Yahoo! in April. IntoNow from Yahoo! marries the TV and social networking experience,
author: mattism
publisher: Yahoo! Publisher Network

Optimize Your ROI with New adCenter Features
Saturday, July 30, 2011, 17:41:57 GMT by mattism
Bid-by-position and new budget options make campaigns more effective and easier to manage The latest Microsoft Advertising adCenter upgrade makes it easier to manage your Yahoo! Search and Bing search ads and helps you bid for exactly the spot you want them to appear in paid search results. Better target with bid-by-position Instead of just bidding for the mainline position,
author: mattism
publisher: Yahoo! Publisher Network

Webinar: How to Optimize Your Online Video Advertising
Tuesday, July 26, 2011, 01:52:27 GMT by mattism
Learn tips for success from Yahoo! Insights If you were lucky enough to be in New York for Internet Week and the Internet Advertising Bureau's "Innovation Days" conference, you might have seen Edwin Wong, Yahoo!'s Director of B2B Strategic Research and Insights, talking about the future of online video advertising. Couldn't make it? We've got you covered. In this free Yahoo! webinar, the online video revolution continues.
author: mattism
publisher: Yahoo! Publisher Network

New Ad Land Cartoon: Advertising's Legal Beagles
Tuesday, July 26, 2011, 01:52:27 GMT by mattism
How the heck do some things ever get through legal? Don't get us wrong. We love our legal department. They keep us out of the courtroom, the last place we want to be next to jail. But sometimes advertising creatives - especially copywriters - have to wonder, how do some things make it through legal and others just don't? See the rest after the jump. David Jones is the creator of Ad Land, the advertising cartoon that has been featured in AdWeek magazine,
author: mattism
publisher: Yahoo! Publisher Network

Yahoo! Advertising Blog Turns 1,000
Tuesday, July 26, 2011, 01:52:27 GMT by mattism
In which we celebrate our "1K" post Did you know that: The year 1,000 A.D. was a leap year? The letter K stands for 1,000 because the prefix "kilo" )as in "kilogram"( derives from the Greek word for 1,000, "ﻹ¿¹?" In Japanese mythology, 1,000 cranes signify healing? On Friday, July 22, the Yahoo! Advertising blog posted its 1,000 th article since its launch on September 9 of 2009? It has been a heady 1 year, 10 months and 16 days since our very first post .
author: mattism
publisher: Yahoo! Publisher Network

Video: How Yahoo! Helps Advertisers Follow Consumers Across Devices
Tuesday, July 19, 2011, 20:34:39 GMT by mattism
Rick Weir explains Yahoo!'s Science + Art + Scale strategy for the connected device "Yahoo's connected device strategy is simple," says Rick Weir, Yahoo! Director of B2B Marketing in this video. "We help connect advertisers with their core audience wherever they may be on ay device, whether it's iPhones, tablets, smart phones, and of course the PC-even connected television-Yahoo! has a solution for advertisers." At the core of that strategy is Yahoo!
author: mattism
publisher: Yahoo! Publisher Network

Infographic: Social Sharing on Yahoo!
Monday, July 18, 2011, 17:36:19 GMT by mattism
The top ways Yahoo! users share content As the line between content and advertising continues to blur, brands are increasingly becoming content creators. So it's vital for today's marketers to understand not only what kinds of content consumers share most, but how they share that content. And that's why Yahoo! has been keeping a close eye on social sharing. After the jump, check out what Yahoo!
author: mattism
publisher: Yahoo! Publisher Network

New Ad Land Cartoon: Facebook and Twitter Falsies
Monday, July 11, 2011, 20:20:35 GMT by mattism
What does it really mean to be "liked?" Depends on who is doing the liking, says Ad Land cartoonist David Jones Would you rather be "liked" or "followed?" Is is better to be "poked" or "pinged." In this day and age it seems like just about everyone, in the real world as well as in the social media world, has an angle. See the punchline after the jump. David Jones is the creator of Ad Land, the advertising cartoon that has been featured in AdWeek magazine,
author: mattism
publisher: Yahoo! Publisher Network

Do or Die Time for Big Ad Agencies?
Friday, June 10, 2011, 22:54:56 GMT by Administrator
Video interview with founder of The Barbarian Group,
author: Administrator
publisher: Yahoo! Publisher Network

Advertisement of the Week: New Era's "Rivals Are Forever"
Friday, June 10, 2011, 15:25:10 GMT by Administrator
Baldwin, Krasinski star as passionate, rival baseball fans on TV,
author: Administrator
publisher: Yahoo! Publisher Network

Ad Banners Becoming Miniature Website Destinations
Thursday, June 9, 2011, 23:29:59 GMT by Administrator
author: Administrator
publisher: Yahoo! Publisher Network

6 Questions for Ross Levinsohn at IAB's "The Future of Display"
Thursday, June 9, 2011, 21:22:50 GMT by Administrator
Yahoo!'s EVP discusses Yahoo!, creativity, and turning a dime.
author: Administrator
publisher: Yahoo! Publisher Network

Ross Levinsohn on the Power of Evoking Emotion
Thursday, June 9, 2011, 20:47:33 GMT by Administrator
Yahoo!
author: Administrator
publisher: Yahoo! Publisher Network

Advertising News: Internet Week Edition
Thursday, June 9, 2011, 19:46:58 GMT by Administrator
All the news that's fit to pixel )from Internet Week New York 2011(.
author: Administrator
publisher: Yahoo! Publisher Network

Content Still Matters in the Evolving World of Online Advertising
Thursday, June 9, 2011, 18:41:20 GMT by Administrator
IWNY session shows that social media channels, video,
author: Administrator
publisher: Yahoo! Publisher Network

Motivated Shoppers Watch "The Thread"
Thursday, June 9, 2011, 18:11:01 GMT by Administrator
Host Sarah Bernard explains why Yahoo!
author: Administrator
publisher: Yahoo! Publisher Network

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