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This week: Twitterdeck, Zynga preparing for IPO, socializing Toyotas, Facebook Music and social media success.

To help marketers create more meaningful connections with this audience, Yahoo! and Digitas Health partnered on a new study called "Health Styles of the 40-Everything." Find out the five key findings we uncovered.

All the news that's fit to pixel.

Industry-wide effort offers users more control of the ads users see on Yahoo!,

Shine's custom program gives moms a splashy new resource for ideas, recipes, and tips.

Internet now more trusted than TV, Yahoo!-Universal McCann study says You may have read our recent post by Yahoo! Insights specialists, Edwin Wong and Ashmeed Ali, on how the Internet has changed the way people shop. That post was based on a recent study by Yahoo! and Universal McCann, called "The Long and Winding Road: .

Word-of-mouth is one key to modern marketing, says a new study by BzzAgent.

[To heck with] digital! )Not really(.

Be a Better Advertiser with the New Yahoo! Web Analytics.

"Paid, owned and earned" are the future, says VivaKi's chief strategy officer.

Search and display advertising work together in driving consumers through the purchase funnel. This is particularly true in retail. Find out the five key drivers of retail searches, and which one comes out on top.

All the advertising news that's fit to pixel.

Brand is as brand does-not just what it says.

New features for consumers, new opportunities for advertisers.

New features for consumers, new opportunities for advertisers.

Free session offers advertisers tips on navigating from impression to purchase, May 26.

Free online session helps advertisers be more efficient, May 25.