Retailer Belk chooses Yahoo! to help update its image with new rich media mash-up ad.

Five questions for Duncan Watts, a principal research scientist at Yahoo!.

How to take user personas to the next level.

All the advertising news that's fit to pixel.

Find out what kinds of digital tools today's consumers use throughout each phase of the new purchase process.

Dead men do tell tales-in rich media-and break records.

For savvy shoppers with digital tools at their fingertips, the purchase process has become akin to playing a game. Find out four key insights from a recent Yahoo! study on how digital has changed shopping.

Why agencies like Team Rubber, Relativity Media and Wieden + Kennedy are turning to parody.

Fun spot shows that-no matter your speed of life-they've got the right car for you.

A new Ad Land cartoon from David Jones.

Available now for the Yahoo! Homepage and video Yahoo!'s interactive Smart Ads combine the best of two worlds: a splashy canvas for brands, and performance that rivals search. With today's launch of Smart Ads for Homepage and Smart Ads for Video, brands will now have even more visibility. Smart Ads combine multiple elements in one .

Display ads are as likely to trigger a search as a click. Find out how display advertising impacts online purchases.

Travelers are relying on social media more than ever. Is your travel business prepared?

Speed matters in online advertising, and Right Media has just finished deploying new servers and software designed to cut ad-loading time by 30% to 50% and accelerate campaign delivery for exchange participants. The new servers and software will strengthen the exchange's ability to handle sudden spikes in traffic to publisher sites and support expansion of .

All the advertising news that's fit to pixel.

Be the middle man with a plan.

Efficient Frontier cites higher ROI,

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