Editor's Note: Recently, our intrepid reporter E.L. Arnold went to the Association of National Advertisers' Creativity conference in New York City and walked away withkey takeaways and solid creative tips for advertisers. In addition,

2011, 2012 and beyond on the tens )mostly( and more $10 billion: The approximate amount of cash that NBC,

New Yahoo! e-magazine answers marketers' top questions Have you checked out the Yahoo! Insights 2011 Wrap-up & 2012 Outlook e-magazine yet? It features our most popular research studies from 2011, as well as a sneak peek at what we'll address in 2012. Here are a few more examples of the types of insights you can download from the e-magazine,

Hint: The complexities of integrated marketing; more creative use of new media Editor's Note: Recently, our intrepid reporter E.L. Arnold went to the Association of National Advertisers' Creativity conference in New York City and walked away with key takeaways and solid creative tips for advertisers. In addition, she talked to a pair of industry movers and shakers, Wieden+Kennedy Creative Director, Mark Fitzloff and ANA Group Executive VP Bill Duggan. The question today?

Interclick acquisition closes; Seth Dallaire outlines what that means and what's ahead On November 1, Yahoo! announced its intention to acquire interclick , a technology company that provides innovative audience-targeting solutions for data-driven advertising. Today I'm proud to announce that the acquisition has closed , and interclick is officially part of Yahoo! This acquisition underscores our focus on enhancing the performance of our display business across Yahoo!

Hint: Go against the trends; be bullish in your spending Editor's Note: Recently, our intrepid reporter E.L. Arnold went to the Association of National Advertisers' Creativity conference in New York City and walked away with key takeaways and solid creative tips for advertisers. In addition, she talked to a pair of industry movers and shakers, Wieden+Kennedy Creative Director, Mark Fitzloff and ANA Group Executive VP Bill Duggan. The question today?

Check out tips from our new Yahoo! e-magazine The Yahoo! Insights 2011 Wrap-up & 2012 Outlook e-magazine features advice from our most popular research studies from 2011 for targeting key audiences and improving ROI. Here's another sampling of the kinds of tips you'll get from studies including "Marketing to Moms Online" and "Digital Dads": Research : Forty seven percent of moms' time online is spent on communications, and another 50% is spent on content,

Make a mess, take a risk and other insights on creativity Energy was high, music was pumping, and the creativity was flowing at the day-long ANA Creativity Conference, sponsored by Yahoo!, on Wednesday in New York City. We heard several themes repeated throughout the day. Here are the top five takeaways from the event for marketers. 1. Failure is a requirement for success "If you aren't failing in innovation you're not pushing it far enough," said Debra Sandler,

More power and flexibility for publishers, developers and site owners How refreshing is it to have an acronym that's clear and direct? Yahoo! Search BOSS )Build your Own Search Service( is used by thousands of publishers, developers and site owners to do exactly that-build their own innovative online search services and products that leverage Yahoo! technology and data. So, welcome the new BOSS: Yahoo!

New Yahoo! Insights e-magazine answers marketers' top questions The Yahoo! Insights 2011 Wrap-up and 2012 Outlook e-magazine features our most popular research studies from 2011. Here's a sampling of some of the insights you'll get from studies like the Yahoo! Mobile Internet Whitepaper and the Phase 2 of Online Video study: Research : Half of consumers claim they purchase an item after researching it on their mobile phone,

FedEx is bubbling with holiday spirit as it invites you to pack Yahoo! Shopping in a box and ship it to a friend Just in time for the holidays, FedEx invites you to get into the bubble wrap spirit with a custom overlay on the Yahoo! Shopping homepage . This first-ever custom overlay on Yahoo! Shopping is sure to get you warmed up for the mailing holiday season. No sooner do you arrive on Yahoo!

Plus: 90% of marketers to expand mobile efforts; mobile shopping 'til you drop; increase your "dwell rate" with video, and more $15 billion : Search advertising spend in 2011, as "modeled" by Citibank, from a report on AdExchanger . Citi made the prediction after analyzing the IAB's recent study, which we reported on last week , and noted a 22% rise in overall online ad spend in Q3 2011. 16%: The percentage of advertising spent online in 2011,

Notable quotables from the 2011 ANA Creativity Pre-Conference It may have been drizzling in Manhattan, but the weather didn't keep the creative juices from flowing at the Tuesday afternoon's ANA Creativity Pre-Conference, presented by Yahoo!. A roomful of creatives"the dead giveaways were the chunky eyeglasses,

What is the plural of social media success? Editor's Note: The Yahoo! Advertising blog recently asked several agency leaders one question: " How are you integrating social media into your creative? " Here is the response from Uwe Gutschow, Director of Brand Participation Strategy, Saatchi & Saatchi LA Most marketers will agree that social media is no longer optional. However,

Yahoo! study uncovers what shoppers want most from online ads Yahoo's recent Holiday Shopping Intentions study found that half of consumers say they'll use the Internet to research holiday purchases more this year versus last. So what do these consumers want from brands online? Find out what Yahoo! researchers uncovered after the jump. Shoppers expect online advertising to connect them with ideas, key sales information and reminders.

Big entertainment brands partner with Yahoo! for social success Every voyage has a beginning. On the sea of social media, that voyage begins with a piece of content. Without that anchor, few online would have much to talk about and share. That's why millions of social media voyages start on Yahoo! - with a content package, a movie release, or a live concert. They sail across the Web - through social, mobile and beyond - to reach your audience.

Make an early resolution to embrace these tips for marketing products or services related to the calendar turn With most shoppers )and advertisers( focused on the big gift-giving holidays in December, it's easy to overlook that New Year's Eve and the new year itself are important events in their own right, and drive a lot of online searches.

Nissan Versa video ad on Yahoo! shows the way Editor's Note: Recently, Yahoo! partnered with Innovid to bring Yahoo! advertisers Interactive Video Ads , a whole new video ad format with all of the elements of a microsite within a video player. In the first installment of this series, Innovid's Tal Chalozin offers a set of best practices for engaging users with this exciting new format. In future installments, we'll explore these in more detail.

Yahoo! researchers reveal key differences across minority groups With ethnic minorities in the U.S. now representing $2.5 trillion in buying power, brands are becoming increasingly fluent in multicultural marketing. In fact, at a recent ANA Conference, marketers from Pepsico, Home Depot, Miller Coors and Walmart revealed why appealing to ethnic consumers is key to future growth . To help marketers better understand African-American, Asian/Pacific Islander,

Yahoo!'s EVP of the Americas named one of world's leading media strategists Just 12 months after joining Yahoo! as the Executive Vice President of the Americas region, Ross Levinsohn has been recognized by Ad Age as a "2011 Media Maven." The annual Media Mavens awards fete the world's leading media strategists for their creative thinking, leadership, and innovation. At an event in New York today honoring the award winners, Levinsohn was in very good company,