David Pann talks about customer migration and continuing search innovation How will the search agreement with Microsoft affect Yahoo! advertisers and products? David Pann, VP and general manager of search advertising, told WebProNews Video that the deal is "a win for advertisers with a single buy getting access to more inventory, it's a win for consumers for a greater relevance,

Carol Bartz: What Yahoo! offers advertisers Yahoo! can bring advertisers a combination of strengths that no one else can, Yahoo! CEO Carol Bartz said in a keynote speech at the 4A's Transformation 2010 conference today, because only Yahoo! offers them three things: science, art and scale. Carol, speaking to the advertising industry group in San Francisco, said, "We want Yahoo! to be the partner you turn to for answers and solutions,

Yahoo! attracts largest online Olympic audience, Feb. 8 to 14 Whether it's figure skating, freestyle skiing , snowboarding, hockey, or this year's big game, curling , Winter Olympics fans are turning online in record numbers. And Yahoo!"the single most visited site for the Winter Olympics"is winning the gold in terms of unique visitors. Yahoo's Olympics site attracted 9.3 million unique visitors from February 8 to 14, according to comScore.

"No one can do this as well as we can." In an informal conversation at the 4A's conference, Yahoo! CEO Carol Bartz says that only Yahoo! can offer everything advertisers need for successful digital advertising: science, art and scale.

Attending the SMX confab in Santa Clara next week? Check out our line-up of speakers and panelists It's no secret that we Yahoos are big fans of Danny Sullivan"the smooth jazz of SEO"and his Search Marketing Expo conference series. Next week, March 2 to 4, SMX West convenes at the Santa Clara Convention Center in )where else?( Santa Clara, Calif. Come check out what Danny has to say, and all the tips and trick that can help you be a better search marketer. Of course,

Case Study: Digital media agency Sitewire wields the Yahoo! Search Marketing Desktop Tool to cut its campaign management workload by a factor of ten In the decade or so since its invention, untold numbers of businesses large and small have taken advantage of pay-per click advertising to generate more website visits and sales. Unfortunately, these companies sometimes found themselves to be victims of their own success: Having experienced good results with paid search marketing,

Yahoo! at San Francisco's 4A conference Did you ever see the 1950 classic " All About Eve ?" In it, Bette Davis plies the classic line, "Fasten your seatbelts, it's going to be a bumpy night!" Well Sunday, Feb. 28 begins the 4A Conference at the Union Square Hilton in San Francisco . At this fab confab, advertising's best will appear and show off their newest and most fabulous wares. It promises to be a bumpy but fantastic conference, one full of surprises.

How the Yahoo! and Microsoft Search Alliance works for advertisers Yahoo! and Microsoft have received U.S. and E.U. regulatory clearance for their search transaction. The Yahoo! and Microsoft Search Alliance will provide a competitive search platform that we believe will drive innovation in search and search advertising, offer a more engaging and personalized experience for consumers, and create greater value for advertisers and publishers.

Ecosystem 2.0 conference explores profiting from interactivity All the big names in online advertising are surfing to Southern California for Ecosystem 2.0 , which this year is focused on the theme of "Revenue: The Next Wave." The annual conference brings together the smartest and most influential of online advertising's kahunas, so naturally Yahoo! will be there hanging ten when it kicks off on Sunday, Feb. 21. The Interactive Advertising Bureau )IAB( ,

Yahoo! media event spotlights search innovation Because we're constantly working to make the search experience more relevant, we also want the world to understand what we're up to in the search business . That's why today we hosted a media event, SearchSpeak 2010, to help the media know what's going on. The event, at our Sunnyvale, Calif. headquarters, featured our new senior VP of search products, Shashi Seth, David Pann, VP of search advertising,

SearchSpeak 2010 video spolights Yahoo! search initiatives Earlier this week we blogged about SearchSpeak 2010 , an event that took place at our Sunnyvale campus. At SearchSpeak, some of the smartest and savviest Big Cheeses at Yahoo! took folks through the search and search marketing innovations we've introduced over the past six months, and some of the innovations we're working on for the future.

Using the ADR and blocked domains to your advantage Back in the day, family road trips were incomplete without maps. Actual, paper maps. The kind that were supposed to fold neatly into a rectangle when not in use, though in most cases, probably ended up crumpled on the floorboard or dash of the sedan. Luckily for most of us, technology took over, and instead of relying on a state atlas or old-fashioned city grid, we can now print out door-to-door driving directions online,

Yahoo! rings in 2010 with search advertising enhancements that deliver Last fall, I answered the question "Does search still matter to Yahoo!" with a definitive YES.  But words only go so far, which is why Yahoo! is rolling out new search enhancements for users and advertisers. All about control Next week, we'll update our Sponsored Search product with two new features aimed at giving advertisers more transparency into and control over their accounts.

The top 7 how-to's of 2009 Well, it's not quite like "Dear Abby," but last year's how-to posts from the Yahoo! Search Marketing blog and the Yahoo! Advertising blog are the next best thing. In the last year of the "aughts," we tried to help show you the way to more effective sponsored search, and more effective web advertising in general,

Video game console and game sales are through the roof again this year When it comes to holiday gifts, video games have been at the top of many people's wish lists since Pac-Man first started gobbling power pellets in the early 1980s. As gaming technology has grown, so has the demand for the systems, games and add-ons that it takes to keep gamers happily mashing buttons )until the batteries run out(. According to the Entertainment Software Association, video game hardware,

"You In?" program encourages acts of good during the holiday season Bob Hope once said, "If you haven't any charity in your heart, you have the worst kind of heart trouble." Truer words were seldom spoken. At Yahoo!, we strive not only to not be evil, we want to do a little good. That's why, during this year's season of sharing, we've launched the year-end giving campaign "You In?". The campaign,

Tweet your fave raves for the past year with Yahoo! By all accounts, 2009 was pretty rough year: economic meltdowns, persistent war, piracy on the high seas, fires and floods. You name it, we endured it. But not all the news was bad. This year saw a new world land speed record for a steam-powered car; America's first commercial Zeppelin"yeah,

Yahoo!-Facebook deal makes 2010 even more promising for users and advertisers We have good news to share with everyone who uses Yahoo! and Facebook"in the first half of 2010 we will open the door between two of the Internet's largest online communities. This is a natural partnership"52% of Yahoo! users visit Facebook and 84% of Facebook users visit Yahoo!. )comScore, US, Oct 2009( You will be able to see your Facebook friends' activities on Yahoo! and share Yahoo!

Dentists"and doctors of all types"should drill down on these tips for writing healthy ad copy Ah, the dentist. We put it off, we brush furiously to avoid it, but sooner or later we all wind up seeking out the man"or woman"in white. When it comes to finding dental help, the Internet has made the thing easier, bringing local dentist info out of the yellow pages and onto our computer screens. But like anything else you search for online,

Attend our free display advertising webinar this Thursday to help enhance your search campaigns Research shows that using display advertising can lift your company's search activity by 155%. )Source: Specific Media; study leverages 12 months of proprietary Specific Media Ad effectiveness data ending August 2008, backed by comScore.( This coming Thursday, November 19, at 11:00 a.m. Pacific Time,