Result 121 - 140 of about 145
Ad of the Week: Jack Daniel's Letterpress Film
Venerable whiskey brand mixes its spirits with the American spirit The indie spirit doesn't jam with cheap, fast and out of control in agency Arnold Worldwide's three-minute documentary short for client Jack Daniel's. In it, the distiller treats fans to a three-minute tour of Knoxville, Tennessee print shop Yee-Haw Industries as it artfully handcrafts a letterpress poster for the brand.
author: mattism
publisher: Yahoo! Search Marketing
Advertising News: Tips for Yahoo! Smart Ads; Feel-Good Ad Failures; Yodels for Dollars, American Dream à la Apple "1984" and more
All the advertising news that's fit to pixel Smart Ads for smart advertisers: ClickZ's tack-sharp Julie Batten talks about the many combinations and benefits of Yahoo!-pioneered Smarts Ads , and offers several useful tips on how to use them-smartly. Feel-good ads that fail: According to Post Advertising, Chrysler's popular Super Bowl-Eminem spot was actually a feel-good failure, along with seven other popular ads.
author: mattism
publisher: Yahoo! Search Marketing
Ad of the Week: Heal the Bay
Outdoor/mobile/digital campaign shows garbage in, garbage out Just can't get enough daily developments about politicos who tweet their junk? Wait until you hear what the denizens of one California coastal town are doing with smartphones to mobilize around their trash. While this innuendo might be the perfect inspiration for a cheesy "Three's Company" episode plot, it's in actuality a unique grassroots-meets-netroots marketing campaign that Santa Monica,
author: mattism
publisher: Yahoo! Search Marketing
The Five Best Things in Social
This week: Twitter automates ad-buying, Facebook creeps out Euros, P&G socializes e-commerce,
author: Administrator
publisher: Yahoo! Search Marketing
Video: NYC's Chief Digital Officer on Her First Six Months on the Job
Rachel Sterne, NYC's first Chief Digital Officer, shares insights into her approach to digital.
author: Administrator
publisher: Yahoo! Search Marketing
How to Maximize the Value of Mobile
This free Yahoo!-Bing webinar will show you.
author: Administrator
publisher: Yahoo! Search Marketing
Where Good Ideas Come From
author: Administrator
publisher: Yahoo! Search Marketing
The Five Best Things in Social Media
This week: Twitter photo-sharing, follow a website, new button for LinkedIn,
author: Administrator
publisher: Yahoo! Search Marketing
Old Websites Get New Attention at Internet Week
"Digital Archeology" exhibit offers 28 classic websites,
author: Administrator
publisher: Yahoo! Search Marketing
How to Connect with Women about Health
To help marketers create more meaningful connections with this audience, Yahoo! and Digitas Health partnered on a new study called "Health Styles of the 40-Everything." Find out the five key findings we uncovered.
author: Administrator
publisher: Yahoo! Search Marketing
Five Questions for Nathan Martin of Deeplocal
Yahoo! PROVOKE Summit speaker talks about creativity through "deviance.
author: Administrator
publisher: Yahoo! Search Marketing
Yahoo! Search Marketing Blog Closing May 31
But you can continue to get search marketing content at the Yahoo! Advertising Blog The English poet Geoffrey Chaucer is widely credited as coining the phrase "All good things must come to an end." So it is with this blog, which will be shut down at the end of the month, on May 31, 2011. But in Internet parlance, this represents merely a redirect, not a 404 Error. Our blogging attention these days is squarely on the Yahoo! Advertising Blog ,
author: Administrator
publisher: Yahoo! Search Marketing
Search Alliance Transitions have been Completed
Your adCenter account is the only one that you will now need to manage your search advertising on Yahoo! Search and Bing Today is a momentous day for us, as Yahoo! has completed the process of moving search ad serving for Yahoo! to the Microsoft Advertising adCenter platform in the U.S. and Canada. Additionally, this marks the completion of the transition of advertisers' Yahoo! Search Marketing accounts to adCenter.
author: Administrator
publisher: Yahoo! Search Marketing
YSM/adCenter Feature Comparison #5: Budgeting, Bidding and Billing
Everything you need to know about how your ad dollars are allocated and spent on adCenter This is the latest in a series of articles that explains how Microsoft Advertising adCenter differs from Yahoo! Search Marketing. They're intended to help Yahoo! advertisers prepare for the upcoming transition and become familiar with adCenter. By the end of this month, you will be able to advertise on Yahoo! Search,
author: Administrator
publisher: Yahoo! Search Marketing
YSM/adCenter Feature Comparison #6: Match Types and Negative Keywords
The match types and negative keywords you choose can help improve performance of your campaigns in adCenter This is the latest in a series of articles that explains how Microsoft Advertising adCenter differs from Yahoo! Search Marketing. They're intended to help Yahoo! advertisers prepare for the transition and become familiar with adCenter. A "match type" refers to how your keyword is matched to a user's search query.
author: Administrator
publisher: Yahoo! Search Marketing
Important Steps to Take before Ad Serving Transitions to adCenter
Transition your account, continue managing your Yahoo! account, review budgets and more Next week, we'll begin the final phase of transitioning Yahoo! Search Marketing accounts to the Microsoft Advertising adCenter platform, when we shift ad serving for Yahoo! over to adCenter. Important points to remember The process of moving Yahoo! Search ad serving will begin as early as October 11, and is expected to conclude during the last week of October.
author: Administrator
publisher: Yahoo! Search Marketing
YSM/adCenter Feature Comparison #4: Analytics
Recent enhancements to adCenter's conversion-tracking capabilities will help you discover which ads work best This is the latest in a series of articles that explains how Microsoft Advertising adCenter differs from Yahoo! Search Marketing. They're intended to help Yahoo! advertisers prepare for the upcoming transition and become familiar with adCenter. One important component of paid search marketing is tracking conversions.
author: Administrator
publisher: Yahoo! Search Marketing
Ad Serving Now Shifting to adCenter
How your Yahoo! account balance will transfer, and final tips to help ensure a smooth transition This week marks an important milestone, as we have begun to shift ad serving for Yahoo! Search Marketing over to the Microsoft Advertising adCenter platform. This means that some of your traffic from Yahoo! is now coming through your adCenter account, rather than your Yahoo! Search Marketing account. The ad serving transition is expected to be completed by the end of October.
author: Administrator
publisher: Yahoo! Search Marketing
Yahoo! and Microsoft Continue Ad Testing with adCenter
Expect short-term fluctuations in traffic volume in both your YSM and adCenter accounts Yesterday, we announced plans for the upcoming transition of Yahoo! Search ad serving to Microsoft Advertising adCenter in North America. We wanted to provide you with an update on our current and upcoming testing activities, as the testing of ad delivery from adCenter to Yahoo! Search has been occurring for a while. The Yahoo!
author: Administrator
publisher: Yahoo! Search Marketing
Free Yahoo! Holiday Marketing Webinar
Gear up for the gift-buying season Margaret wants a pony. Johnny wants a fire truck. Quincy wants an iPad. People want to give their loved ones the best during the holidays. How do you market to all of them, and when, online? Learn how by attending a free one-hour webinar. Get the full run-down on how to optimize your holiday marketing campaigns with Yahoo!'s free 2010 Holiday Shopping Webinar, Thursday, October 7 at 11:00 a.m.
author: Administrator
publisher: Yahoo! Search Marketing
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