How to set distribution settings and blocked domains once you've transitioned to adCenter This is the latest in a series of articles that explains how Microsoft Advertising adCenter differs from Yahoo! Search Marketing. They're intended to help Yahoo! advertisers prepare for the upcoming transition and become familiar with adCenter. Once Yahoo! Search ad serving transitions to adCenter, which we expect to start in mid-October and complete by end of October,

3 key steps to take before all traffic transitions to adCenter In just a few weeks, Yahoo! Search Marketing advertisers will be using Microsoft Advertising adCenter to manage search marketing campaigns on both Yahoo! Search and Bing. To help ensure that you're ready, it's time to take a fresh look at your keyword and ad strategies.

Attend a free online webinar Sept. 16 to learn more about moving your account to adCenter As you may already know, all Yahoo! Search Marketing advertisers will soon be transitioning to the Microsoft Advertising adCenter platform, and they can initiate their transitions right now in the Yahoo! account interface. We realize that some advertisers may have uncertainty about taking this step, or just have questions they'd like answered.

You'll be ready for the expected October move of Yahoo! Search ad serving to adCenter Last week , we completed the transition of the back-end technology for English-language Yahoo! organic search results in the U.S. and Canada. This week, advertisers can start transitioning their paid Yahoo! Search Marketing account, in anticipation of the Yahoo! ad serving transition which we expect to start mid-October.

Go wide"with a range of specific and general words and phrases Editor's Note: This is another in a series of posts we're calling "The Best of the YSM Blog." These are posts containing timeless advice and best practices that never go out of style. Even if you read it the first time, it's not a bad idea to review this information periodically to help get maximum performance from your advertising. Originally posted February 3, 2009 [Below is an excerpt from Yahoo!