Seth Dallaire discusses Yahoo!'s decision to change access policies for its ad inventory You may have read recent media coverage about Yahoo!'s decision to limit the availability of Yahoo! Network Plus inventory to certain seatholders on the Right Media Exchange )RMX(. I'm writing this post to give you context about why this decision is so important in improving Yahoo!'s relationships with its valued advertising partners. Yahoo!

Yahoo! study finds a quarter of consumers immediately go online after seeing a TV ad In recent years, mobile and Web users are increasingly engaging online during live TV events like The Academy Awards and The Grammys. As multitasking with TV and the Web continues to grow, Yahoo! researchers took a closer look at how TV ads impact online activity. After the jump, find out how many TV-watchers searched online for information related to a commercial immediately after seeing it.

It's not about social media, it's about social connections Editor's Note: The Yahoo! Advertising blog recently asked several agency leaders one question: " How are you integrating social media into your creative? " Here is the response from Dave Brown, Director of Digital Strategy, MKG Forget the "Likes," "Shares," "Pokes" or "Check-ins," the true ROI of social media lies in connections.

Join us on December 8 to learn how to make your campaign management faster and easier Our friends at Microsoft have been as busy this season as a certain group of height-challenged manufacturers who reside at 90 degrees north latitude. They )the folks in Seattle, not the North Pole( have been releasing some cool new enhancements to the adCenter platform nearly every week for the past few weeks. And now it's your turn to get the lowdown.

From personalization to monetization, with a cool demo, too Even in an industry accustomed to revolutions, tablets are a digital media phenomenon. Led by the iPad, tablets are growing at a ferocious rate )nearly 400 million forecast to be sold by 2014( because they offer an entirely new mobile computing experience that deeply engages users. The new Livestand from Yahoo! living magazine app makes the most out of the iPad experience for users, advertisers and, especially,

Alexx Henry Studios teams with Yahoo! to bring the most dynamic digital ad experience ever to the iPad Since the launch of our personalized, living magazine for the iPad, Livestand , savvy early adopters have downloaded the free app from the Apple Store and given it rave reviews. "I'm really impressed Yahoo!. This app looks cool and runs really smooth on my iPad 2. Lot's of free but quality content. I especially like the reading experience. Keep rolling Livestand team.

Also: Yahoo!'s new audience targeting solutions; NFC "on the cusp" of breaking out; update on Right Media Exchange; iPad demographics; and more Publishers get on their SOPA boxes: Congress is considering a new law, called the Stop Online Privacy Act )SOPA( that worries many major online publishers. If passed, SOPA would give the government the power to shut down or "blacklist" websites that violate copyright laws-which, says Digiday's Jack Marshall,

Yahoo!-sponsored "Twi-Fi Lounge" blends social and real-world marketing Karla Toledo wanted her photo taken with a life-sized standee of the dapper groom, Edward Cullen, as played by teen heartthrob Robert Pattinson, and she was willing to wait for it. The 27-year-old Oregon resident could've hopped to the front of the long line at the Yahoo!-sponsored Twi-Fi Lounge at L.A. Live if she would have posed in her own clothes. But, she said,

Learn how Yahoo! is partnering with brands to reach this valuable audience Did you know that women are online 20 percent more than their children? That 32 percent of women read or contribute to a blog? That 48 percent of women say that the Web is the best way to connect with the brands that matter to them? In fact, more women are online than men, and they're doing things like seeking information to renovate a home,

"Real Mad Men" author Andrew Cracknell warns against letting the Web kill your advertising story Communication's not enough. Advertising is about creative persuasion. That was the essential message, copiously illustrated by colorful examples from advertising's salad days, from Andrew Cracknell , legendary creative director and author of The Real Mad Men: The Remarkable True Story of Madison Avenue's Golden Age , at the Yahoo!

Yahoo!'s Tony Chen draws a tasty analogy between personalized ads and spaghetti sauce Yahoo!'s interactive Smart Ads , which can create personalized ads tailored to individual consumers, were a featured solution at last week's ad:tech New York event, so we asked Tony Chen, Smarts Ads product manager, to give us the low-down. By his own rough estimate, Tony has described Smart Ads about a million times. His favorite way to convey the power of the Yahoo!

Walter Isaacson, fruit smoothies, Superman at our Slate party and more ad:tech New York is part university, part circus and part party all rolled into one, and we have the photos to prove it. Keynotes from FTC Chairman Jon Liebowitz, Steve Jobs' biographer Walter Isaacson )right(, and Yahoo! social media expert Ashmeed Ali taught us a few things. The Yahoo! booth )A1324( is an oasis in a digital marketing desert,

Universal Pictures pulls a "heist" on the Movies front page with the help of Ben Stiller, Eddie Murphy and a very slick, cinematic overlay To celebrate the opening of "Tower Heist," a comedy starring the inimitable Ben Stiller and Eddie Murphy, Universal Pictures ran a full-page overlay ad on the Movies front page that's just as fast-paced and frenetic as any heist film. And like the best heists, the ad catches you completely off-guard.

FTC Chairman talks about online advertising's party of the century and consumer privacy The place was packed and the crowd was buzzing in anticipation of FTC Chairman Jon Liebowitz's talk on Tuesday afternoon, "It's Not a Private Party"When Consumers Discover that the Drinks Aren't Really Free." Leibowitz thanked the crowd for "hosting a party in cyberspace," and noted that from 2000 to 2010,

Yahoo! study reveals how to build better relationships with consumers In " What's Your Story ", a recent Yahoo! and BBDO study on paid, owned and earned media, new advice emerged for marketers: Think about brand storytelling in the context of a romantic relationship. Paid media is akin to a "first date." Owned media helps brands to "get closer" to customers. And earned media is like "being in a relationship." After the jump,

Content expert and Head of Yahoo! Studio Krane Jeffery on the art of digital storytelling Storytelling matters more than ever in this interconnected age - tell great stories and you'll get liked, shared, commented, bookmarked and re-Tweeted. But, according to Krane Jeffery, Head of Yahoo! Studio, whilst the digital age has given consumers more freedom to engage with brands on different platforms, the technological capabilities of the web have stolen the limelight,

Laura Chaibi talks through Yahoo!'s ad format research "Advertising online is like a Mr Potato Head for the web," said Laura Chaibi, Yahoo! EMEA Research Director, during her Yahoo! Academy session on Yahoo!'s Ad Format Research program at Internet Week Europe 2011. Why? "You need to mix and match," she said. Don't make consumers wait in line To demonstrate how important this is, Laura began with some audience participation, asking,

Head of Yahoo! Trade Research offers a preview of his Internet Week Europe insights and explains why it's all about short-form content What is the most exciting new ad format? According to Patrick Hourihan, Yahoo!'s Head of U.K. Trade Research, it's short form content - online video clips under five minutes - and it's currently being consumed by more than 25 million users every month. This is the focus of Shortcast, Yahoo!'s latest primary research project,

A new way to connect brands to the content that matters most to consumers Today, Yahoo! introduces a new social feature that allows brands to be a part of the content that consumers care about most. Yahoo!'s Social Sentiment Slider is a new sponsorable engagement feature that poses a question related to the article a consumer is reading. Think of it as a social polling feature that will let consumers share their opinions while connecting brands to these online conversations.

Ford invites you to mess with the perfection of its new Mustang, courtesy of a first-of-its-kind custom Homepage takeover Care to watch a muscle car in an equally muscular display ad leave skid marks all over the Yahoo! Homepage in a way never done before? Look no further than the custom takeover that Ford ran on Halloween for its spookily slick line of new Mustangs. As part of its "Dream it. Build it. Battle it." campaign,