A case study from Yahoo! and Location3 Media They say the devil's in the details. But anyone who has been in the Web business for a while knows that the devil's really in the data. That's why Location3 Media uses Yahoo! Web Analytics to uncover new opportunities and exploit new leads for its clients. Read the details over on the Yahoo! Web Analytics blog .

Personalized, visually stunning and available at the Apple app store today If you own an iPad ® , here's a new must-have app. And if you don't own one, Yahoo! is giving you a great reason to get one. Today, Yahoo! announced the availability of Livestand from Yahoo! , a personalized living magazine app designed first for the iPad and now available as a free download in the Apple Store. Livestand weaves together content from Yahoo!

Emphasize fun, family and free shipping in your Q4 paid search ads Which would you rather have in your Christmas stocking this year: a lump of coal or a wad of cash? The answer seems obvious, but if you don't optimize your search ad campaigns to maximize the use of proven best practices and meet the needs of shoppers, you could be looking at more graphite in your hand than green bills. Last week, Yahoo!

The pending acquisition will bring top sales team and audience-targeting technology to Yahoo! As the online marketplace grows larger and more complex, it's harder for marketers to find and target the right audiences for their messages. Yahoo! continues its commitment to investment in the performance display space by agreeing to acquire interclick,

Peter Minnium of IAB interviews Andrew Solmssen of Possible Worldwide Storytelling in advertising used to be simple. You started with a simple arc, moving the protagonist-the consumer-from a problem to a solution. But with ads now appearing on multiple screens and platforms, storytelling has become more complex. At the recent IAB MIXX Conference in New York,

92% of Yahoo! users say technology makes the holiday season easier This weekend, a friend told me that she was already done with all her holiday shopping. A )formerly( notorious last-minute shopper, she admitted that her holiday habits had been completely transformed, thanks to the Internet. She said it was her secret to staying sane during the most insane time of year. Researchers recently polled Yahoo!

Peter Minnium of IAB interviews Ian Schafer of Deep Focus at IAB MIXX "Historically we've been programming stories for very linear media," says Ian Schafer, founder and CEO of the agency Deep Local. "There are beginnings, there are ends, and typically the brand is the protagonist." Schafer was interviewed on camera by the Internet Advertising Bureau's Consulting Director, Peter Minnium, during the IAB MIXX Conference in New York, October 3-4.

Judge it not by its size, Volkswagen's "May the Force Be with You" ad has it where it counts To paraphrase a certain Dark Lord of the Sith: October 4, 2011 will be a day long remembered. That was the day Yahoo! scored a bronze medal at the MIXX Awards in New York. This international award is bestowed by the Interactive Advertising Bureau )IAB( to those who blast the interactive advertising envelope into the furthest reaches of the galaxy. Yahoo!

Plus: Holiday shoppers go mobile; publishers like real-time bidding; and SEO myths debunked You're not paranoid if they're really watching you: 65% of consumers know they're being tracked online for advertising and marketing purposes, says a McCann Worldgroup survey. Though 20% say they block it by disabling cookies in their browsers, many told researchers they like interest-based ads, and some say they even try to manipulate advertisers into sending them ads.

Right Media invites seat holders to join a pilot program for audience-sharing solutions "Ready, fire, aim" is not going to win you any marksmanship medals, and it's not the best way to target your online ad campaigns, either. To precisely target your desired audience, start by using your site data to create customized audience segments through Yahoo! Web Analytics' audience-definition capabilities.

Plus: 180 Clinton Concert countries; $19 million tablets sold in Q3; 39% of B2B marketers like blogging, and more $37.5 billion : The cash that CompaniesandMarkets.com believes will be spent globally on mobile marketing and advertising next year . Asia Pacific, they say, will lead with $15.8 billion. North America will follow at $11.2 billion and Europe at $7.9 billion. Fun fact: According to the report, 350 billion impressions will be delivered via mobile this year,

Also: Yahoo! Search focuses on answers, not links; obsess your way to success; and fine-tune your QR code campaigns Debunking "banner blindness" syndrome: Some critics say banner ads aren't effective and even produce a "blinding effect" that makes them invisible to viewers. " Pish-tosh! ", counters Natalie Drugan of Adotas, citing an Online Publishers Association study in which 90% of viewers said they noticed banner ads within 10 seconds,

New Yahoo! and BBDO study reveals the reality behind marketing assumptions Storytelling was the buzzword at Advertising Week this year. After all, in the span of just a few years, social media has shifted traditional outbound marketing into two-way conversations between brands and consumers. A new Yahoo! study reveals how marketers navigating this new social landscape can most effectively tell their brand story. After the jump,

Millions search Facebook every day. Millions search Yahoo! every day. You can optimize for both Ever see someone share an article on Facebook that looked something like this? Would you guess that this link leads to a video of a skate contest? Probably not. Not only is there no image to go along with the article, the title is confusing, there's no description, and the URL doesn't even give a hint as to what the link is about.

There's one for everyone in the Prius family, while the Infiniti is anything but ordinary, with an ad to match True to the adage that good things come in pairs, the Yahoo! Homepage recently featured a one-two automotive showstopper, courtesy of the Prius family and a certain "infinitely" luxurious ride. As part of its "One for evEryone campaign," the Prius ad had all four members of the Prius family filing out across our Homepage,

Plus: Social media soars to $5.5B; mobile to break the $1B mark; 95% crave brand engagement, and more $14.9 billion : Global spend on digital advertising in the first six months of 2011, according to the IAB and PwC . That's a lot of ducats. In fact, it's 23% more than was spent last year in the same period. $5.54 billion : Global ad revenues from social networks this year, rising to $10 billion by 2013, according to eMarketer, as reported in TechCrunch .

New creative from Yahoo! Latin America Nextel is making Latin America its next destination with Yahoo!. Check out and play with these Yahoo! pages after the jump. The Yahoo! Argentina home page )click to expand( The Yahoo! Argentina login page The Yahoo! Peru homepage )click to expand( The Yahoo! Brazil login page )not en Español,

Natalie Gengaro wraps up her Ad Week experience by filling her head with enlightening stats on how people multi-task Wednesday of Ad Week was the most attention-grabbing day for me yet. For one, I was able to attend the Connect Forum , an exclusive event hosted by Yahoo! that focused on media multi-tasking. I heard some facts and stats at this forum that I had never seen in any other industry research or presentations before. It was highly engaging,

New interactive and evocative ads for tablet apps from Yahoo! Imagine being able to combine the appeal of a television spot with the beauty of a magazine spread. Now add the interactivity of online and the cool factor of tablets. Power all of it with Yahoo! ad innovation and you get Living Ads, Yahoo!'s newest tablet app ad format. Yahoo! announced Living Ads at today's Yahoo! Connect Forum at ABC Studios during Advertising Week in New York City.

Most mobile apps don't get downloaded more than 1,000 times. Find out how to make yours the exception to the rule Every brand wants a mobile app, but the truth is that very few of those apps get downloaded. So hopefully marketers at the Yahoo! Connect Forum yesterday perked up when AKQA chief creative officer Rei Inamoto shared some tips to make mobile apps a hit. According to Inamoto, 80% of mobile apps are downloaded less than a thousand times.