Natalie Gengaro looks for Timberlake, gets mobile insights, and learns how to mix a good drink So Monday night ended in a slight disappointment at the Myspace party at the Best Buy Theater in Times Square. We were really hoping that Justin Timberlake was going to be a guest performer given his recent investment in Myspace's new representation, Specific Media, but he was a no-show. The event turned out to be pretty entertaining nonetheless, and featured Far East Movement,

Caitlin Hegarty shares lessons learned from her first Ad Week Day Two of my first Ad Week is over! Before heading to the Digitas event at the Astor tonight, I wanted to share some lessons learned, and offer hard-won advice to future first-time Ad-Weekers: Don't wear heels )women or men!(: From the walking back and forth on cracked sidewalks to standing in packed rooms at conferences with no seats left, they just don't work.

Advertising Week panel reveals insight into the new science behind advertising Neuroscience and the Real Housewives may not seem like the most likely of matches. But Bravo's panel, "Get Inside Your Consumers' Minds," featuring advertising experts from research teams at Yahoo! and Universal McCann, unveiled fascinating insights into the science behind the hot field of neuromarketing. Here are the key facts that advertisers need to know about this emerging field,

How does a shaky economy shake up advertising? Fittingly, we tracked Association of National Advertisers CEO and driving force Bob Liodice on Madison Avenue in New York, advertising's historic home. Liodice was one of the panelists on the Advertising Week session "Advertising Week Financial Forecast." Tim Jones of ZenithOptimedia kicked off the discussion by offering a "state of the union" for advertising in the current economic climate. The U.S. economy is sluggish,

Strategy, networking and tablets Editor's Note: Last Wednesday we announced the winners of our Yahoo! Young Media Stars , media planners who exemplify the art and science of media strategy. The winners will travel to Advertising Week as guests of Yahoo!. Here we introduce our next Young Media Star, Lauren Stein of MediaVest. Lauren is no stranger to The Big Apple: The 29-year-old associate media director at MediaVest in Manhattan grew up in nearby Brooklyn.

Yahoo! Young Media Stars, the last DJs left on Myspace, wines, nerds, and more "Fasten your seatbelts, it's going to be a bumpy night!" So said Bette Davis in the classic film, "All About Eve." Well, Advertising Week in New York City promises to be a bumpy conference, as new technologies, media and ideas jostle and collide. You'll want to smooth things out with a refreshing beverage,

Social sharer, proud Spartan and eBay connoisseur Editor's Note: Wednesday we announced the winners of our Yahoo! Young Media Stars , media planners who exemplify the art and science of media strategy. The winners will travel to Advertising Week as guests of Yahoo!. Here we introduce our first Young Media Star, Cailin Hegarty of Digitas. Hailing from Grand Rapids, Michigan, 26-year-old Caitlin Hegarty attended Michigan State and is a proud Spartan. )"Go green!

A list of the top can't-miss sessions With Advertising Week 2011 just a week away, we've started packing our bags and creating a plan of attack. After taking a close look at the jam-packed schedule , we've created our list of top can't-miss sessions. Hope it helps make your week a little saner! 1. "Moms & The New Zeitgeist: The complex world of the world's most important audience" Why we'll attend : Women control more than $2.3 trillion in spending power.

Three media planners to watch In the advertising world, so-called creatives - the designers, photographers, cinematographers and writers who develop ads - seem to get all the love. But a lot more goes into developing successful campaigns than pictures and words. It takes strategy . That's where the media planner comes in. This too-often unsung agency hero works with everyone - clients, creatives, finance,

Enhancements give seat holders greater control over targeting audiences by location Right Media has enhanced its geotargeting capabilities, providing seat holders with greater choice, specificity and flexibility when targeting audiences by location for their campaigns. Seat holders can now book campaigns by city and regional )county( levels from an expanded list of cities and countries. In addition,

Also: Secrets of Android users; rip out that dumb digital plumbing; now context is king Mobile isn't just for big brands anymore: Local mobile advertising will jump from $404 million in 2010 to $2.8 billion in 2015-but today, local mobile ads are driven by national advertisers. It's time for small and mid-sized businesses to get on board, and Craig Hagopian of ClickZ has some pointers . Inside the world of Android users: As a die-hard iPhone guy,

For today's always-Friday casual office, do you opt for the hoodie, the hipster suit or the flip-flops? Last up on the Y! Ad Blog was a Q&A with Andrew Cracknell , a man who lived the real "Mad Men" era and continues to carry the torch. Here, Ad Land cartoonist David Jones picks apart the "Mad Men" fashion craze and interprets it for today's social media-driven agencies. See the full cartoon after the jump. - David Jones David Jones is the creator of Ad Land,

Broadcast network television advertising Yahoo! increases 55% this Fall Broadcast network TV advertisers are spending record ad dollars on Yahoo! this Fall season to promote their latest programs. In fact, spending for Premier Week advertising across four of the major broadcast networks is up 55% year over year. CBS, the CW, ABC, Fox and Canada's CBC have all kicked up their presence on Yahoo! . How are the networks reaching their audiences?

"We First" author on how brands and agencies can create positive change Branding consultant author Simon Mainwaring was an agency star, but his work as worldwide creative director for Motorola at Ogilvy and other agencies didn't exactly point to his latest venture"a book and social branding firm that aim to help create a more equitable world. Mainwaring's book, " We First: How Brands & Consumers Use Social Media to Build a Better World ,

Legendary British creative director Andrew Cracknell on creativity, then and now When we heard about veteran ad man Andrew Cracknell's new book " The Real Mad Men: The Remarkable True Story of Madison Avenue's Golden Age ," we just had to contact him )even though the book is currently available only in the UK and won't be out in America until next spring(. Mr. Cracknell was happy to field our questions-about advertising's so-called Golden Age,

Hispanics lead in mobile - and marketers must follow Editors Note: The Yahoo! Advertising blog recently asked 10 agency leaders one question: "How will the tablet revolution change the advertising landscape and your business?" Here is the response from Alejandro Ruelas, Managing Partner and CMO, LatinWorks. New communication platforms place tremendous pressure on ad agencies to figure out how consumers are digesting and disseminating information,

Yahoo! Sales VP on the North American ad business and what's next Yahoo!'s second quarter earnings brought our display sales into the spotlight. The Yahoo! Advertising Blog spoke to Wayne Powers, Yahoo!'s new senior vice president of advertising sales for North America, about the earnings results, and how things are changing at Yahoo!. Yahoo! Advertising Blog: Display revenue was down in the second quarter for Yahoo!. What were the causes, and what are we doing about it?

Yahoo! study uncovers which consumers notice mobile ads most The average number of mobile ads noticed per mobile Internet session is between two and three, according to a recent Yahoo! study about the growing impact of mobile . So what consumers are most likely to pay attention to mobile advertising? Find out after the jump. Yahoo! researchers discovered that mobile ad recall is strong. Approximately half of consumers notice ads on their mobile phones.

It seems inappropriate to call this coming Sunday, September 11 an "anniversary." Anniversaries are happy times that we fête, celebrations of triumphs from years gone by - an engagement, a wedding, a child's first step, a graduation. Even the anniversaries of the deaths of artists or writers we admire - or friends or relatives dear to us - are moments when we pause and remember the good things that came from those who are now gone from us.

Don't miss next week's Advertising Club event, sponsored by Yahoo! More and more advertisers have been turning to content, and specifically video, to connect with consumers online. But how does a brand create content that engages consumers enough to drive revenue? Join us at The Advertising Club next Thursday, September 15 for a networking event that will focus on the answer to this hot industry conundrum. Sponsored by Yahoo!,