Plus: Local auto TV ads flat until 2015; CBS nearly sold out for Super Bowl ads; social media allocation to grow and more $500 billion : The amount advertisers will spend in 2011, according to eMarketer . This represents a 4.5% growth rate over the previous year. Online spend will grow, says the oracle of Internet marketing, a whopping 17.2%, to $80.2 billion this year. $4.

Also: Yahoo!'s new women's programming; settling the CPM vs. CPA feud; small and midsize businesses go big on digital Lockout over, fans and marketers flock to Fantasy Football: When the NFL regular season kicks off Sept. 8, more than 30 million fantasy football players will take the imaginary field. Marketers rejoice because these uber-fans spend three times as much at sports sites than non-fantasy players. Talk about pent-up demand-player signups for Yahoo!

No limits but your brand's imagination Editors Note: The Yahoo! Advertising blog recently asked 10 agency leaders one question: "How will the tablet revolution change the advertising landscape and your business?" Here is the response from Jacob Cohen, Senior Digital Strategist, Wolff Olins. More than ever before, brands have an opportunity to use technology to influence and interact with more people more often, through more channels and around broader topics.

Harness the mania Editors Note: The Yahoo! Advertising blog recently asked 10 agency leaders one question: "How will the tablet revolution change the advertising landscape and your business?" Here is the response from Jeff Gabel, Chief Creative Officer Partners + Napier. According to the recently released "U.S. Consumer Electronics Sales and Forecast from the Consumer Electronics Association )CEA(," tablet computers are projected to grow 157 percent in 2011,

Yahoo! brings a fun, multimedia experience to the city's leading agencies Yahoo! Digital City, an interactive, multimedia experience that brings Yahoo!'s products, research and content to life, took its show on the road this week. First stop: the Embarcadero in San Francisco, home to some of the city's top agencies. Attendees from Razorfish, Optimedia, MediaVest, Hal Riney, ZenithMedia,

Part of an ongoing series of tips and features for Right Media Exchange members Location, location, location. The old real estate mantra stressing the importance of buying in the best neighborhoods also applies to online advertising. Putting your ad in the wrong place is, at the least, a wasted opportunity. And sometimes it can be downright embarrassing: for example,

Yahoo! study shows that shoppers rely on the Internet for auto research, comparison-shopping and image-building Automakers spend money by the truckload to reach U.S. consumers. The category's ad spending stood at $2.75 billion in the first quarter of this year, according to recent Nielsen data, putting it ahead of all other sectors. But do auto marketers get good mileage out of their spending? Examining how consumers approach automotive purchases, a survey in the Yahoo!

With the help of expert Yahoo! sales assistance, timepiece retailer Bluedial.com finds its transition to adCenter runs like a Swiss watch If there's one thing that watch retailer Bluedial.com understands, it's time. And that's part of the reason why it's so pleased with its transition from Yahoo! Search Marketing to the Microsoft Advertising adCenter platform in 2010: With the ease of using one system to advertise on both Yahoo! Search and Bing,

Make it easy for users to share for maximum search impact Social media isn't just a good tool for online visibility in social spaces. It can also affect what appears in search results. In this post we'll take a high-level look at various relationships between social media and SEO, and how you can optimize both together for better performance in search. 1. Brand presence on other sites Typically,

Tablets are a "digital campfire" Editor's Note: The Yahoo! Advertising Blog recently asked 10 agency leaders one question: "How will the tablet revolution change the advertising landscape and your business?" Here is the response from Richard Schatzberger, Chief Technology Experience Officer, Co Collective. The tablet is more than just a new device in the ecosystem. First and foremost, it is changing the way people interact with content - and each other.

Yahoo!'s terabyte-sized approach to analyzing online consumer behavior Why does Yahoo! consider science so important to the future of Internet advertising? In a recent video interview, Forbes publisher Rich Karlgaard posed that question to three eminent Yahoo! scientists: Prabhakar Raghavan, chief strategy officer and head of Yahoo! Labs; Andrei Groder, fellow and VP, Computational Advertising; and Justin Yao, research scientist. Yahoo!

Yahoo!-sponsored PRSA event in San Francisco will help companies create hot content How do you get beyond the traditional press release? By creating real content that appeals directly to real audiences. That's the topic of the Public Relations Society of America's live panel, "Telling the Story the Media Leans Into," this coming Thursday in San Francisco. Sponsored by Yahoo! and held in the offices of Ketchum Public Relations, a team of ABC7, Yahoo!

Yahoo!'s Paul Cushman and Microsoft's Jamie Wells speak at SES SF In a session entitled "Smart Mobile Marketing" at the Search Engine Strategies conference in San Francisco, Yahoo! Senior Director of Mobile Sales Strategy Paul Cushman and Jamie Wells, Director, Global Trade Marketing at Microsoft Mobile Advertising, focused on how small- and medium-sized businesses are taking to mobile advertising - even more so than they did the wired Web. In this video,

New studies by Yahoo! and others offer clues It's not about to replace visits to the doctor's office. But for many people, the Internet now plays a key role in the way they manage their health-and, by extension, in the ways they relate to marketers of health-related products and services. With consumers going online en masse for information on ailments and remedies, brands that fail to engage them online are likely to suffer some sickening of their own before long.

Search engines consider user behaviors when ranking your site. Is user behavior part of your SEO strategy? If you have any competition )and who doesn't?(, being successful at search engine optimization )SEO( requires that you deeply consider the competitive landscape, think about engaging visitors, and enhance your social back-link profile. Overall, what will make people "like" your site more than your competitor's site? What does that mean? In today's social media world,

From the Search Engine Strategies conference in San Francisco Speaking from the Search Engine Strategies conference in San Francisco, famed Traffick blogger Andrew Goodman talks about some of the latest tools in search marketing, including one by Yahoo! partner American Express OPEN . "An interesting trend in analytics beyond just ROI' is user engagement," says Goodman. "It used to be you just looked at bounce rates. Now you're looking at 'sharing events,

New Yahoo! API gives advertisers and agencies more control over search retargeting There are times as a digital advertiser when you have to choose between the performance of search and the impact of display advertising. Yahoo!'s search retargeting helps you get both performance and impact with technology that shows display ads to prospects who've searched for your products. Yahoo! first launched search retargeting,

Yahoo! supports Toyota Venza campaign that targets specific audience It's not like life is over after you send the kids off to college. It's when life begins anew. That's the message of Saatchi & Saatchi LA's new campaign, supported online by Yahoo!, for the Toyota Venza, the automaker's first crossover sedan. "Boomers have this unique situation," notes Margaret Keene, executive creative director at Saatchi LA, who helmed Toyota's Venza campaign with Chris Adams,

Understand your customers' "mobile modes" + free webinar With a 54% increase in time spent on the mobile Web from a year ago, now is the time to focus on your mobile advertising strategy. But to develop an effective mobile advertising strategy marketers first must understand what consumers are doing on their mobile browsers, why they are doing it, and when they are doing it.

Advertisers will regurgitate any old tactic to grab attention then make up a new language to describe it "It's been done" is a common refrain. To that advertisers say, "So what? It worked before so it will work again." And they are usually right. )Coupons? Hello?( But then those who market advertising to clients get into the act. They need to make the old feel new. Ad Land cartoonist David Jones offers an example of what happens after the jump.