Last night saw the first Bing TV advert go live in the UK. In November, Bing UK reached an important milestone: we removed the beta tag having added innovative features like Visual Search , Categorised Search and Twitter Integration . Our user base has.

Hi everyone, a call for reporting feedback from the adCenter Team. Please note that at this time, only U.S. adCenter customers are eligible for the ad credit. Full details below. We want your feedback! Microsoft® adCenter is working on our next-generation.

Following on todays post on the Microsoft Advertising Blog, New Whitepaper: Evaluating the Effectiveness of Digital Advertising for Brand Campaigns , today Im going to address some best practices for incorporating your brand into your search.

It's a fairly common scenario. You've amassed your keyword list with Microsoft Advertising Intelligence , written stellar ads and uploaded your new campaigns to adCenter.  You spend the next 48 hrs waiting patiently for the editorial review process.

Keywords can be tricky things. You think youve got the most relevant, robust keyword list on the planet, but you run it through the keyword expansion wizard in Microsoft Advertising Intelligence )MAI( just to be sure no stone was left unturned.

Microsoft Advertising publishes a fascinating library of research and case studies in the online Research Library . I'd recommend that you spend an hour browsing there if you're trying to learn some new best practices that will help in your online advertising.

They claim it's "pretty simple". You can be the judge of that. Personally, I find copywriting almost as painful as my original thoughts of what "boot camp" would entail )see SMX West Search Marketing Boot Camp anyone? Keyword Research Tools and Techniques (. That said, if you are a copywriter, like copywriting or just want to know how to tailor your writing for search success, this session provided tons of tips and tricks to improve your site through copywriting.

Now that we're on to our third and final boot camp session, we know that 1( keyword research is the first step to getting your message right and 2( content is king and there are several ways to enhance copywriting for success with search marketing. In this last session, we will review some basic information around paid search and important tips shared at SMX West. There are a few things to keep in mind with regard to Paid Search: 1.

What's new in mobile ads? How can advertisers exclude ads from displaying in legacy browsers? What improvements are planned to make international advertising easier? When will Microsoft allow more negative keywords? When will adCenter provide a longer.

Much research has been done to demonstrate the combined power of search and display. Here are some links to ClearSaleing , Eyeblaster and Microsoft research, for example. What made this panel at SMX West 2010 interesting is the best practices and advice shared by the speakers - Dax Hamman of iCrossing, Brian Kaminski of iProspect, Justin Merickel of Efficient Frontier, Jonah Spegman of Scripps Network Interactive, David Oliver from Yahoo!,

This is my first time attending SMX West and my first search conference ever. The Paid Search session from this morning focused on customer segmentation and brought together diverse, yet very experienced and interesting speakers. It was insightful to hear some of the stats about reaching specific customer segments - Youth, Gay and Lesbians, Blacks, Hispanics - and I encourage all of you to browse through the decks. But, most importantly,

The Bing Cashback program now has 1,200 active merchants, 44 million offers, and has distributed over $100 million in earned rewards for consumers. Meagan Rochelle, search solutions specialist for Cashback, offered those statistics to the audience at.

When you hear "Boot Camp", what comes to mind? For me, it's the thought of physical torment <g>. For some, perhaps an exhilarating test of physical endurance. For others, maybe something in between? Today, I participated in the SMX Boot Camp and it opened up my mind to a whole new meaning..Fundamentals! In this case, search marketing fundamentals. If you're new to SEM or need a refresher )as I did( hopefully you will find these tips useful. As SMX West kicked off,

As local customer reviews become a more important element of local search result algorithms, how can the search engines, the review sites, and the businesses prevent the spam reviews or otherwise maintain the quality of the content? That's a key question.

Raj Kapoor, Global Director of Product Planning & Marketing for Mobile Advertising at Microsoft , offered research and predicted some compelling scenarios in the next 18 months with mobile search combined with display and PPC search campaigns. Raj.

When a keynote speech for a search marketing conference is expected to be so popular that the organizers, at every opportunity in the last 24 hours, urge attendees to Get There Early, you know it'll be special. Described as CEO Steve Ballmer's first conversation.

Someone recently asked me why adCenter conversion tracking should matter to advertisers. Could it help advertisers get better results at a lower cost? I was intrigued, so I did some digging. We found some pretty exciting results: Not only did advertisers utilizing adCenter conversion tracking data have higher click-through rates )CTRs( than their competitors not using conversion tracking, but they also had lower CPCs - up to 29 cents lower.

With March rapidly approaching, that means one thing for sports fans and retailers: March Madness is almost here! This event offers ticket sellers, retailers and fantasy sports sites, the chance to create search campaigns aimed at target demographics. This post offers tips and concepts to think about when building out your PPC campaigns. Note: Not all of the tips may apply due your business structure and campaign objectives.

Just a short post today to let you know about some updates to adCenter and the adCenter Desktop Beta. As we continue our efforts to improve ease of use and consistency in adCenter, today weve upgraded the appearance of graphs, navigation trees.

Have you ever wondered if there is an easy way to navigate directly to the customers or accounts you manage most frequently? The new bookmarking feature in adCenter can help you to just that. Customer Bookmarking This feature allows adCenter users to.