In addition to the blog posts, forums and other helpful resources you'll find here on the Community site, there's another site over on the main Microsoft Advertising site that's chock full of information and tools to help you make the most.

The education industry has seen rapid traffic growth in the past year due to the Bing launch and many students and professionals looking to expand their knowledge. Last year, adCenter historical data shows that clicks peaked during the month of May. With similar trends expected in 2010, now is the time to test ad copy, optimize keywords, review match types and update negative keywords to ensure optimal performance and high lead generation for your education-related site.

It's that time of year again when it seems that almost everyone is talking about Individual Savings Accounts )ISAs( and the various ways to get the most out of them. Indeed, April 6 th 2010 heralds the start of the new tax year here in the UK, and with it comes a whole new set of rules governing the amount of tax-free savings that can be made. In this blog post,

Just a week to go until Search Engine Strategies in New York! The conference looks like being one of the best yet with keynote speeches by David Meerman Scott, Googles Avinash Kaushik and our very own Yusuf Mehdi . Yigal Elnekave , Robyn Raybould.

I am in Austin, Texas at the SXSW Music, Film and Interactive Festival this weekend attending panels and moderating one of my own. I had a chance to sit in at a panel about "App-vertising." The premise of the panel was the large and increasing amount.

Credit Card debt had a large impact on the breakdown of the economy and causing many Americans into bankruptcy. Because of this, major reform hit credit card in February passed down from the government. Most consumers see this as change for the better, while banks and lenders are expecting huge financial losses due the impact from these changes. 2010 will be a rocky period for credit cards,

Last night saw the first Bing TV advert go live in the UK. In November, Bing UK reached an important milestone: we removed the beta tag having added innovative features like Visual Search , Categorised Search and Twitter Integration . Our user base has.

Hi everyone, a call for reporting feedback from the adCenter Team. Please note that at this time, only U.S. adCenter customers are eligible for the ad credit. Full details below. We want your feedback! Microsoft® adCenter is working on our next-generation.

Following on todays post on the Microsoft Advertising Blog, New Whitepaper: Evaluating the Effectiveness of Digital Advertising for Brand Campaigns , today Im going to address some best practices for incorporating your brand into your search.

It's a fairly common scenario. You've amassed your keyword list with Microsoft Advertising Intelligence , written stellar ads and uploaded your new campaigns to adCenter.  You spend the next 48 hrs waiting patiently for the editorial review process.

Keywords can be tricky things. You think youve got the most relevant, robust keyword list on the planet, but you run it through the keyword expansion wizard in Microsoft Advertising Intelligence )MAI( just to be sure no stone was left unturned.

Microsoft Advertising publishes a fascinating library of research and case studies in the online Research Library . I'd recommend that you spend an hour browsing there if you're trying to learn some new best practices that will help in your online advertising.

They claim it's "pretty simple". You can be the judge of that. Personally, I find copywriting almost as painful as my original thoughts of what "boot camp" would entail )see SMX West Search Marketing Boot Camp anyone? Keyword Research Tools and Techniques (. That said, if you are a copywriter, like copywriting or just want to know how to tailor your writing for search success, this session provided tons of tips and tricks to improve your site through copywriting.

Now that we're on to our third and final boot camp session, we know that 1( keyword research is the first step to getting your message right and 2( content is king and there are several ways to enhance copywriting for success with search marketing. In this last session, we will review some basic information around paid search and important tips shared at SMX West. There are a few things to keep in mind with regard to Paid Search: 1.

What's new in mobile ads? How can advertisers exclude ads from displaying in legacy browsers? What improvements are planned to make international advertising easier? When will Microsoft allow more negative keywords? When will adCenter provide a longer.

Much research has been done to demonstrate the combined power of search and display. Here are some links to ClearSaleing , Eyeblaster and Microsoft research, for example. What made this panel at SMX West 2010 interesting is the best practices and advice shared by the speakers - Dax Hamman of iCrossing, Brian Kaminski of iProspect, Justin Merickel of Efficient Frontier, Jonah Spegman of Scripps Network Interactive, David Oliver from Yahoo!,

This is my first time attending SMX West and my first search conference ever. The Paid Search session from this morning focused on customer segmentation and brought together diverse, yet very experienced and interesting speakers. It was insightful to hear some of the stats about reaching specific customer segments - Youth, Gay and Lesbians, Blacks, Hispanics - and I encourage all of you to browse through the decks. But, most importantly,

The Bing Cashback program now has 1,200 active merchants, 44 million offers, and has distributed over $100 million in earned rewards for consumers. Meagan Rochelle, search solutions specialist for Cashback, offered those statistics to the audience at.

When you hear "Boot Camp", what comes to mind? For me, it's the thought of physical torment <g>. For some, perhaps an exhilarating test of physical endurance. For others, maybe something in between? Today, I participated in the SMX Boot Camp and it opened up my mind to a whole new meaning..Fundamentals! In this case, search marketing fundamentals. If you're new to SEM or need a refresher )as I did( hopefully you will find these tips useful. As SMX West kicked off,

As local customer reviews become a more important element of local search result algorithms, how can the search engines, the review sites, and the businesses prevent the spam reviews or otherwise maintain the quality of the content? That's a key question.