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The Learning Center: Articles, Tutorials, Trainings, Tools and Research for Microsoft adCenter
Friday, March 19, 2010, 21:34:06 GMT by Tina Kelleher - MSFT
In addition to the blog posts, forums and other helpful resources you'll find here on the Community site, there's another site over on the main Microsoft Advertising site that's chock full of information and tools to help you make the most.
author: Tina Kelleher - MSFT
publisher: adCenter Advertiser

Education Industry Growth and Search Optimization Best Practices for Microsoft adCenter
Wednesday, March 17, 2010, 18:02:11 GMT by Jeremy Lamothe - MSFT
The education industry has seen rapid traffic growth in the past year due to the Bing launch and many students and professionals looking to expand their knowledge. Last year, adCenter historical data shows that clicks peaked during the month of May. With similar trends expected in 2010, now is the time to test ad copy, optimize keywords, review match types and update negative keywords to ensure optimal performance and high lead generation for your education-related site.
author: Jeremy Lamothe - MSFT
publisher: adCenter Advertiser

ISA that Time of the Year
Tuesday, March 16, 2010, 19:08:47 GMT by Gabe Ingalls - MSFT
It's that time of year again when it seems that almost everyone is talking about Individual Savings Accounts )ISAs( and the various ways to get the most out of them. Indeed, April 6 th 2010 heralds the start of the new tax year here in the UK, and with it comes a whole new set of rules governing the amount of tax-free savings that can be made. In this blog post,
author: Gabe Ingalls - MSFT
publisher: adCenter Advertiser

SES New York 2010 â€" Hear Microsoft Speakers on Bing & adCenter
Monday, March 15, 2010, 12:37:25 GMT by Mel Carson - MSFT
Just a week to go until Search Engine Strategies in New York! The conference looks like being one of the best yet with keynote speeches by David Meerman Scott, Googles Avinash Kaushik and our very own Yusuf Mehdi . Yigal Elnekave , Robyn Raybould.
author: Mel Carson - MSFT
publisher: adCenter Advertiser

SXSW Panel: Is App-vertising the Answer?
Saturday, March 13, 2010, 23:33:04 GMT by Hung Truong - MSFT
I am in Austin, Texas at the SXSW Music, Film and Interactive Festival this weekend attending panels and moderating one of my own. I had a chance to sit in at a panel about "App-vertising." The premise of the panel was the large and increasing amount.
author: Hung Truong - MSFT
publisher: adCenter Advertiser

Financial Services in 2010: Credit Cards - Trends and Seasonality
Friday, March 12, 2010, 21:16:37 GMT by Sean Cohen - MSFT
Credit Card debt had a large impact on the breakdown of the economy and causing many Americans into bankruptcy. Because of this, major reform hit credit card in February passed down from the government. Most consumers see this as change for the better, while banks and lenders are expecting huge financial losses due the impact from these changes. 2010 will be a rocky period for credit cards,
author: Sean Cohen - MSFT
publisher: adCenter Advertiser

Bing UK TV Ads â€" Video Interview with Ashley Highfield
Thursday, March 11, 2010, 10:41:46 GMT by Mel Carson - MSFT
Last night saw the first Bing TV advert go live in the UK. In November, Bing UK reached an important milestone: we removed the beta tag having added innovative features like Visual Search , Categorised Search and Twitter Integration . Our user base has.
author: Mel Carson - MSFT
publisher: adCenter Advertiser

U.S. adCenter Customers: Help us improve your adCenter Reports and Analytics tools and get a $100 adCenter credit
Wednesday, March 10, 2010, 20:42:51 GMT by Carolyn Miller - MSFT
Hi everyone, a call for reporting feedback from the adCenter Team. Please note that at this time, only U.S. adCenter customers are eligible for the ad credit. Full details below. We want your feedback! Microsoft® adCenter is working on our next-generation.
author: Carolyn Miller - MSFT
publisher: adCenter Advertiser

Brand Best Practices: Highlighting Your Brand in Your Microsoft adCenter Campaigns
Tuesday, March 9, 2010, 18:19:56 GMT by Tina Kelleher - MSFT
Following on todays post on the Microsoft Advertising Blog, New Whitepaper: Evaluating the Effectiveness of Digital Advertising for Brand Campaigns , today Im going to address some best practices for incorporating your brand into your search.
author: Tina Kelleher - MSFT
publisher: adCenter Advertiser

Editorial Review in Microsoft adCenter: Common Disapprovals and How to Fix Them
Monday, March 8, 2010, 20:13:49 GMT by Tina Kelleher - MSFT
It's a fairly common scenario. You've amassed your keyword list with Microsoft Advertising Intelligence , written stellar ads and uploaded your new campaigns to adCenter.  You spend the next 48 hrs waiting patiently for the editorial review process.
author: Tina Kelleher - MSFT
publisher: adCenter Advertiser

Keyword Normalization: What You Need to Know Before Uploading to Microsoft adCenter
Friday, March 5, 2010, 18:09:13 GMT by Tina Kelleher - MSFT
Keywords can be tricky things. You think youve got the most relevant, robust keyword list on the planet, but you run it through the keyword expansion wizard in Microsoft Advertising Intelligence )MAI( just to be sure no stone was left unturned.
author: Tina Kelleher - MSFT
publisher: adCenter Advertiser

Research you can use in search marketing efforts from SMX West panel
Friday, March 5, 2010, 01:07:52 GMT by Chris Norred - MSFT
Microsoft Advertising publishes a fascinating library of research and case studies in the online Research Library . I'd recommend that you spend an hour browsing there if you're trying to learn some new best practices that will help in your online advertising.
author: Chris Norred - MSFT
publisher: adCenter Advertiser

You Want More? SMX West Search Marketing Boot Camp - Copywriting for Search Success
Thursday, March 4, 2010, 17:51:11 GMT by Michelle Honeycutt - MSFT
They claim it's "pretty simple". You can be the judge of that. Personally, I find copywriting almost as painful as my original thoughts of what "boot camp" would entail )see SMX West Search Marketing Boot Camp anyone? Keyword Research Tools and Techniques (. That said, if you are a copywriter, like copywriting or just want to know how to tailor your writing for search success, this session provided tons of tips and tricks to improve your site through copywriting.
author: Michelle Honeycutt - MSFT
publisher: adCenter Advertiser

SMX West Search Marketing Boot Camp - Paid Search Fundamentals
Thursday, March 4, 2010, 17:51:10 GMT by Michelle Honeycutt - MSFT
Now that we're on to our third and final boot camp session, we know that 1( keyword research is the first step to getting your message right and 2( content is king and there are several ways to enhance copywriting for success with search marketing. In this last session, we will review some basic information around paid search and important tips shared at SMX West. There are a few things to keep in mind with regard to Paid Search: 1.
author: Michelle Honeycutt - MSFT
publisher: adCenter Advertiser

Search advertisers quiz the paid search reps at SMX West
Thursday, March 4, 2010, 03:18:13 GMT by Chris Norred - MSFT
What's new in mobile ads? How can advertisers exclude ads from displaying in legacy browsers? What improvements are planned to make international advertising easier? When will Microsoft allow more negative keywords? When will adCenter provide a longer.
author: Chris Norred - MSFT
publisher: adCenter Advertiser

Search and Display at SMX West - 1+1=3 )or 4, or even 5(
Thursday, March 4, 2010, 03:00:40 GMT by Rimma Gounares - MSFT
Much research has been done to demonstrate the combined power of search and display. Here are some links to ClearSaleing , Eyeblaster and Microsoft research, for example. What made this panel at SMX West 2010 interesting is the best practices and advice shared by the speakers - Dax Hamman of iCrossing, Brian Kaminski of iProspect, Justin Merickel of Efficient Frontier, Jonah Spegman of Scripps Network Interactive, David Oliver from Yahoo!,
author: Rimma Gounares - MSFT
publisher: adCenter Advertiser

How to Reach and Close Your Ultimate Customer - from SMX West
Thursday, March 4, 2010, 00:13:01 GMT by Rimma Gounares - MSFT
This is my first time attending SMX West and my first search conference ever. The Paid Search session from this morning focused on customer segmentation and brought together diverse, yet very experienced and interesting speakers. It was insightful to hear some of the stats about reaching specific customer segments - Youth, Gay and Lesbians, Blacks, Hispanics - and I encourage all of you to browse through the decks. But, most importantly,
author: Rimma Gounares - MSFT
publisher: adCenter Advertiser

Bing Cashback program and customer success stories from SMX West
Wednesday, March 3, 2010, 22:22:26 GMT by Chris Norred - MSFT
The Bing Cashback program now has 1,200 active merchants, 44 million offers, and has distributed over $100 million in earned rewards for consumers. Meagan Rochelle, search solutions specialist for Cashback, offered those statistics to the audience at.
author: Chris Norred - MSFT
publisher: adCenter Advertiser

SMX West Search Marketing Boot Camp anyone? Keyword Research Tools and Techniques
Wednesday, March 3, 2010, 06:10:57 GMT by Michelle Honeycutt - MSFT
When you hear "Boot Camp", what comes to mind? For me, it's the thought of physical torment <g>. For some, perhaps an exhilarating test of physical endurance. For others, maybe something in between? Today, I participated in the SMX Boot Camp and it opened up my mind to a whole new meaning..Fundamentals! In this case, search marketing fundamentals. If you're new to SEM or need a refresher )as I did( hopefully you will find these tips useful. As SMX West kicked off,
author: Michelle Honeycutt - MSFT
publisher: adCenter Advertiser

Local Search and the Importance of Customer Reviews Panel at #SMX
Wednesday, March 3, 2010, 02:08:20 GMT by Chris Norred - MSFT
As local customer reviews become a more important element of local search result algorithms, how can the search engines, the review sites, and the businesses prevent the spam reviews or otherwise maintain the quality of the content? That's a key question.
author: Chris Norred - MSFT
publisher: adCenter Advertiser

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