Result 1 - 20 of about 363
Finding Lost Impressions with the Share of Voice Report in Microsoft Advertising adCenter
Its frustrating. You go to your local hardware store )or super-store( to buy some screws to fix that loose kitchen cabinet door, and you buy one of those handy packages of 10. You only need eight, so that should take care of it. Back at home you.
author: Joel Davis - MSFT
publisher: adCenter Advertiser
From One SMB to Another: Why You Should Consider Advertising on Bing and Yahoo! Search
As a marketer at Microsoft, I can rattle off 10 different reasons why you should add Bing and Yahoo! Search to your online marketing mix, but I know that at the end of the day what really matters is the impact it has on your business. Thats why.
author: Lauren Taft-McPhee - MSFT
publisher: adCenter Advertiser
Boundless Productivity: Computing and Printing On-the-Go for SMBs
If the last two decades were defined by the explosion of personal computing, the current decade will be defined by a great untethering. Now, you are free to work from anywhere, print from virtually anywhere and expand your productivity through the broadband wireless revolution and the devices that have grown out of it. Mobile devices Devices like smartphones are built for mobile multitasking, featuring full keyboards,
author: Melissa Zieger - Guest Blogger
publisher: adCenter Advertiser
British advertisers: get ready to benefit from a combined Yahoo! and Bing audience by April.
As we initiated the Microsoft and Yahoo! Search Alliance , we committed to offer each of our customers a quality transition towards the newly formed combined market place. For that reason, we are providing you on this blog with regular updates on the progress we make, and some guidance on how to prepare for the transition. For instance, when we initiated mid-January to test the delivery of paid search results from adCenter on a small percentage of Yahoo!
author: Cedric Chambaz - MSFT
publisher: adCenter Advertiser
Release Announcement: Ad Description Character Length, Budget Overview and Targeting Updates in adCenter
Last year was a pretty busy one across the board for all the teams that touch adCenter. Not only were our development teams hard at work rolling out new features and functionality in both the UI and tools, the Customer and Partner Experience team also.
author: Tina Kelleher - MSFT
publisher: adCenter Advertiser
#TurbineHQ on Pay Per Click Advertising for Small Businesses and a £30 Start Up Offer #SmallBiz
If you own a small business you know that advertising your enterprise is important. You probably also have a lot of other things to do to keep your company running and allocating time to get your head around pay per click )PPC( advertising may not be top of the list. It doesnt have to be time consuming however and many small businesses before you have tried and tested it with great results to match.
author: Simone Schuurer - MSFT
publisher: adCenter Advertiser
Money-Saving Tips on Creating Your Own Marketing Brochure In-House #SMB #smallbiz
Customers love when businesses have printed materials to share. Whether you are a real estate agent or flower shop owner, the power of a good brochure that delivers your message with vivid visual impact cannot be overestimated. A marketing brochure can boost your sales efforts instantly, and by creating those materials in-house, you can save both time and money. Why create a brochure in-house? There are some great benefits for small businesses that print materials in-house.
author: Melissa Zieger - Guest Blogger
publisher: adCenter Advertiser
UK Bing Launches 'Help Your Britain' Campaign to Celebrate the Work of Britain's Unsung Charities #helpyourbritain, #charity
Every once in a while I do wonder if I shouldnt be doing something a little bit more, well useful with my life. Dont you? Perhaps I should get my driving license, buy a race car and get on with it but seriously: this isnt midlife crisis just yet. The good intentions are all there but the time isnt, not now anyway.
author: Simone Schuurer - MSFT
publisher: adCenter Advertiser
The Evolution of Bing, adCenter Feedback and What M&Ms Have in Common with Both
While scrolling through my Facebook feed this afternoon, I ran across a shared link from a friend highlighting a Technorati article by Andrew Froehlich, Bing: The New King of Search . Needless to say, I felt compelled to click through having watched.
author: Tina Kelleher - MSFT
publisher: adCenter Advertiser
The Two Things Every #PPC Beginner Should Know How to Do #SMB #smallbiz
If youre a small business owner new to the world of online advertising, you may be a bit overwhelmed by all the of the options and features that are available to you. How can all of this help you sell your product or service? I wont try.
author: Erik Kjerland - MSFT
publisher: adCenter Advertiser
Content is King in the Land of #SEO Get an Early Bird Discount on Tickets for the Online Business Makeover Event London on 12th March 2012 #Smallbiz
Nick James is founder of Fresh Business Thinking , the leading website for small-to-medium size businesses in the UK. Over 55% of traffic to Nicks websites comes from search engines pointing queries to top quality ideas and information making Nick.
author: Nick James - Guest Blogger
publisher: adCenter Advertiser
Harry Ganz of London's Garden Pharmacy on Pay Per Click Advertising on Bing #PPC #Retail #Smallbiz
Harry Ganz - CEO of the Garden Pharmacy in Londons Covent Garden brought his business online in 1993. After trying various ways of advertising including newspaper and radio ads Harry turned to online advertising on Bing. One of the main advantages of PPC advertising for the Garden Pharmacy is that it enabled them to compete with big brands and that it helped the business to reach new customers.
author: Simone Schuurer - MSFT
publisher: adCenter Advertiser
Microsoft Advertising adCenter: Help Whenever You Need It, However You Want It
There are two kinds of people in this world: those who pick up the phone and call support, and those who dont. My husband sits squarely in the latter category he will exhaust every resource known to man before hell get to the point.
author: Tina Kelleher - MSFT
publisher: adCenter Advertiser
Launched: Broad Match Enhancements in the UK and France
As we mentioned in our Search Alliance announcement last week we want to let you know the latest news about and what you can expect in the UK and France over the coming weeks. One of these changes is that weve very recently released an improvement to our method of ad selection for broad match keywords to bring more relevant traffic to your website. If you have ads set to broad match, you may notice some changes in your impression volume, clicks, and cost-per-click.
author: Simone Schuurer - MSFT
publisher: adCenter Advertiser
Learn From the #Search #Advertising Stories of UK Small Businesses #smallbiz
Youre reading the adCenter blog, so its likely you may be running one or more pay-per-click )PPC( campaigns with us to advertise your business on Bing. You know that, through Bing, you can reach 14 million unique searchers a month in the UK** and that there are free tools that can help you to manage your campaigns and import any existing ones you may run elsewhere. If you dont you may even be more interested.
author: Nadia Hamraie - MSFT
publisher: adCenter Advertiser
Could Your Small Business Benefit from a Twitter Chat? #smb #smallbiz
Recently, I was asked to be a guest speaker on a Twitter Chat. I had never participated in one before, but I found it to be a lot of fun and an interesting way to share ideas and meet new people with similar business interests )in this case, startup essentials for small business was the topic(. If you are new to the Twitter Chat concept, here are a few tips to help you determine if its a useful tool for your business. The idea is rather simple.
author: Melissa Zieger - Guest Blogger
publisher: adCenter Advertiser
Microsoft Search Ads to be Tested on Yahoo! in UK and France from mid-January
As we initiated the Microsoft and Yahoo! Search Alliance , we had one very clear commitment to our respective customers: offer each of them a quality transition towards the newly formed combined market place. As we enter 2012 and loom towards the implementation of new European markets as early as the first semester, we wanted to let you know the latest news about and what you can expect in the UK and France over the coming weeks.
author: Cedric Chambaz - MSFT
publisher: adCenter Advertiser
There's Power in Selling a Flower: Optimize your adCenter Account for Valentine's Day #ppc #sem #smb
In 496 AD, Pope Gelasius established Valentines Day, named after one or more Christian martyrs. No romantic elements are known in the original early medieval biographies of either of these martyrs, but Saint Valentine became first associated with romantic love in the circle of Geoffrey Chaucer in the High Middle Ages, when the tradition of courtly love flourished. For this was on seynt Volantynys day Whan euery bryd comyth there to chese his make.
author: Peter Haubold - MSFT
publisher: adCenter Advertiser
Hello! Is It Me You're Looking for? - The Three Mindsets of #Search
Its customary at the start of every New Year for many people to take stock of their life and the year that is slowly fading in your memory. We come up with a list of New Years resolutions , sometimes agonising over them and then spending hours writing them out, putting them into order of preference and for the more organised amongst us, writing a detailed action list to help us stick to our newly-laid plans. And then we forget about them.
author: Rob Adamson - MSFT
publisher: adCenter Advertiser
ISO: Professional PPC Rockstars with Secret Squirrel Tendencies
So theres this thing. We cant tell you what it is just yet, but its coming soon and were going to need the help of three Find a Pro members )i.e. those who have passed the Accredited Professional exam and have opted in to the Find a Pro directory( to get it off the ground. Your mission, should you choose to accept it, is to dedicate a few hours each week during the month of March to share your SEM expertise. To whom,
author: Tina Kelleher - MSFT
publisher: adCenter Advertiser
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