All the campaign optimizing in the world isn't going to do you much good if you're sending potential customers to a landing page that isn't super relevant to their query and doesn't follow some of the best practices outlined below. Carlos del Rio of Unbounce.

With four panel members and just an hour split among them, there was a ton of content shared during this session. As this is SMX Advanced, there was a lot of granular data and detail, which is difficult to capture when taking notes, but here are the highlights.

Here we are once again, another month wrapped up and another adCenter release completed! The updates that rolled out in May are sure to be welcome ones as they were pulled directly from the feedback youve been providing to us. Lets take.

Sometimes when running your ad campaigns, it can seem like theres a lot to keep track of: adjusting bids that are too low, or checking up on whether your ads are still pending editorial review, just to name a few. Wouldnt it be awesome if.

Have you heard of the Microsoft Advertising Accredited Professionals Program ? If not, this program offers free training videos to help you gain valuable Microsoft adCenter knowledge and, if you're interested, to prepare for the Accredited Professional.

The EUs cookie and tracking legislation is an onerous policy that limits online marketing. US lawmakers are contemplating sweeping changes to intellectual property law that will stifle access and the flow of information. Whats a marketer.

The best things in life are FREE!! Are you ready to become a Microsoft Advertising Accredited Professional ? For a limited time we are offering FREE accreditation so dont hesitate, sign up and take the exam today by following this link and clicking.

Want to know if advertising on Bing and Yahoo! Search actually supplies a great ROI for your SMB's marketing dollars? Don't just trust us - trust your fellow SMB customers. The proof was in the numbers for Doug Rosenberg, Online Traffic & Loyalty.

From Mid-March thru April, I had the opportunity to work with Omar Willey, from the Seattle Star, on his adCenter account. After talking with Omar about his business and his online marketing goals, I went to work on the account to try and improve performance.

This month, we're excited to announce the launch of MAI 8.0. Technically, the second release after the initial MAI release, version 8.0 is still the same Excel add-in for optimizing your paid search ad campaigns )yes, its still free(, with enhancements to its core features. Microsoft Advertising Intelligence, an adCenter keyword research tool, can help you easily discover relevant keywords and gauge their performance on Yahoo Search and Bing.

One of my colleagues here on the adCenter team recently asked me, If you could show customers one thing in adCenter that could make them more productivewhat would it be? My answer: Impression share reports . And heres why.

Another week closes. Things have been so busy. So far, I've a sizable number of impressions, I've remained well within budget and I've gathered a few readers. I've hit a couple bumps, but nothing major. Converting one-time customers to life-long customers is always where it's at, and is always the most difficult part of running my own business. This is always my goal with advertising: not just to gain one-time viewers but lifetime readers. The 80/20 rule comes into play here.

As were entering the final stage of the alliance implementation and start combining Bing and Yahoo! Search audiences on one global platform )Microsoft adCenter( wed like to make sure youre fully informed about any differences between the main search engines. Weve highlighted account set up and search campaign management already. This post is all about ads and keywords. In a nutshell: adCenter offers three match types and you can enter a unique bid for each match type.

Another week closes. Things have been so busy. So far, I've a sizable number of impressions, I've remained well within budget and I've gathered a few readers. I've hit a couple bumps, but nothing major. Converting one-time customers to life-long customers is always where it's at, and is always the most difficult part of running my own business. This is always my goal with advertising: not just to gain one-time viewers but lifetime readers. The 80/20 rule comes into play here.

In the beginning of April, Microsoft Advertising launched its new adCenter Training Hub . Here you can view trainings, at your own pace, that can help you increase your adCenter knowledge. The new Training Hub makes it easy to stay up-to-date with adCenter training and will help you become a Microsoft Advertising Accredited Professional . Benefits: An updated sign-in feature enables you to easily keep track of your training progress )see details below(.

Here at adCenter, we have improved the process for managing negative keywords by enabling the application of negatives from all levels throughout your account hierarchy for filtering traffic. This update helps deliver your ad to only the most relevant queries, plus you can now manage cross platform negative keyword changes seamlessly. We thoroughly examined how advertisers, like yourself, leverage negatives to regulate traffic and why it is such a big deal for them.

The internet offers a convenient way to find the best deals on flights, research locations and hotels, take virtual tours, and read fellow travelers reviews. So its no surprise that, according to eMarketer, the number of people who do travel research and bookings online is growing year over year )1(. At the same time, 40% percent of Americans reported that the economic downturn over the past few years has not reduced their personal/leisure travel, according to Expedia.

As we initiated the Microsoft and Yahoo! Search Alliance , we committed to offer each of our customers a quality transition towards the newly formed combined market place. We are now about to enter the final stage of the alliance implementation and start combining Bing and Yahoo! Search audiences on one global platform, Microsoft Advertising adCenter. Ad Serving transition begins 18 April Next week, we begin to shift ad serving for Yahoo!

We are excited to announce the availability of the highly anticipated, next generation, adCenter keyword research and optimization tool, Microsoft Advertising Intelligence v8 )yes, we jumped from v5.6 to v8, it's that good!(. Microsoft Advertising Intelligence )MAI( is a powerful keyword research tool that allows you to build and expand on your keyword list in a familiar Microsoft Office Excel interface.

Once upon a time, the primary method of reaching customers via the internet was through what's called "display" advertising: graphic banners that can contain animated images, audio or video elements. Display advertising options are often part of most.