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Overheard at #SMX: 3 Optimization Tips from the Microsoft Advertising adCenter Experts
Thursday, September 15, 2011, 16:08:40 GMT by Christen Anderson - MSFT
As I stood at our Microsoft Advertising booth at SMX, I overheard our subject matter experts for adCenter telling potential and existing customers tips on search engine marketing. I wanted to share three of the top tips I overheard for those of you that.
author: Christen Anderson - MSFT
publisher: adCenter Advertiser

Coming Soon in the Microsoft Advertising adCenter September 2011 Upgrade: Account Reactivation and an Improved Campaign Management Experience
Thursday, September 15, 2011, 16:08:40 GMT by Tina Kelleher - MSFT
Ever wonder what happens after you submit your adCenter feedback and feature requests ? Its a cyclical process that starts with you letting us know what you want. From there, our Customer and Partner Experience group )if youre at SMX, you.
author: Tina Kelleher - MSFT
publisher: adCenter Advertiser

Microsoft Advertising adCenter September 2011 Upgrade: Account Reactivation and an Improved Campaign Management Experience
Tuesday, September 13, 2011, 21:09:32 GMT by Tina Kelleher - MSFT
Ever wonder what happens after you submit your adCenter feedback and feature requests ? Its a cyclical process that starts with you letting us know what you want. From there, our Customer and Partner Experience group )if youre at SMX, you.
author: Tina Kelleher - MSFT
publisher: adCenter Advertiser

PPC Optimization Guide: Keeping Your Ads Visible When the Holiday Competition Heats Up
Wednesday, September 7, 2011, 02:01:17 GMT by Tina Kelleher - MSFT
Now that September is well under way, advertisers everywhere are gearing up for the upcoming holiday season. Regardless of whether your goal is moving inventory, scheduling appointments or simply increasing exposure for your web presence, now is the time to look at your pay-per-click )PPC( campaigns with a critical eye and get them optimized in time to capture traffic from the seasonal spike thats already begun to build momentum. If youve run holiday PPC campaigns before,
author: Tina Kelleher - MSFT
publisher: adCenter Advertiser

Contacting Support: Your Options for Getting Help with Microsoft Advertising adCenter
Sunday, September 4, 2011, 08:11:26 GMT by Tina Kelleher - MSFT
They say the first step in finding a solution is admitting you have a problem. If youre not sure where to turn for help, youve got not one, but two problems. To keep that from happening when it comes to troubleshooting and optimizing your adCenter accounts, read on to learn how to access the various options you have for getting in touch with our support staff. From the adCenter site,
author: Tina Kelleher - MSFT
publisher: adCenter Advertiser

Remember it is September! Global Tips and UK Trends to Timely Optimize Retail PPC Campaigns
Sunday, September 4, 2011, 08:11:26 GMT by Simone Schuurer - MSFT
In July my colleague from Seattle came to meet us in our office in London and came back from a shopping trip to Harrods with baubles. Yes for in the Christmas tree and bought in July - I kid you not! This reminded me it was high time to give you some Christmas optimization tips for PPC and an overview of trends and opportunities for 2011 to help you make the best of this very profitable time of the year for retail. No there was no heat wave in November.
author: Simone Schuurer - MSFT
publisher: adCenter Advertiser

Insights Reveal Campaign Optimization Opportunity for Small Businesses in the Travel Vertical
Friday, September 2, 2011, 17:08:18 GMT by Tina Kelleher - MSFT
If you havent been keeping tabs on the Bing Community , not long ago they put up a post covering some interesting insights uncovered during a recent consumer survey )conducted by Impulse Research( from their Search blog : 66 percent of Americans are more likely to actually choose their vacation destination based on deals and discounts .
author: Tina Kelleher - MSFT
publisher: adCenter Advertiser

Remember it is September! Tips and )UK( Trends to Timely Optimize Retail PPC Campaigns
Friday, September 2, 2011, 16:20:30 GMT by Simone Schuurer - MSFT
In July my colleague from Seattle came to meet us in our office in London and came back from a shopping trip to Harrods with baubles. Yes for in the Christmas tree and bought in July - I kid you not! This reminded me it was high time to give you some Christmas optimization tips for PPC and an overview of trends and opportunities for 2011 to help you make the best of this very profitable time of the year for retail. No there was no heat wave in November.
author: Simone Schuurer - MSFT
publisher: adCenter Advertiser

A Question for Small Business Owners: Are Your Customers Cheating on You?
Friday, September 2, 2011, 09:37:34 GMT by Melissa Zieger - Guest Blogger
If you havent been to HPs 367 Addison Avenue Blog , its a great resource for small-to-medium business owners with helpful tips, tricks and advice to help bring your business to the next level. Melissa Zieger, the editor at 367 Addison, has been kind enough to share some of her content with us; it will be cross-posted here from time to time. Tina Heres a sentiment I didnt believe Id ever see in a major national business publication: Wouldnt Dr.
author: Melissa Zieger - Guest Blogger
publisher: adCenter Advertiser

UPDATED: Microsoft Advertising adCenter: Temporary Technical Difficulties
Wednesday, August 31, 2011, 09:10:13 GMT by Tina Kelleher - MSFT
FINAL UPDATE 9:30PM PDT: All adCenter reporting now is up-to-date as of 3:50 PM PDT, this concludes the updates to this thread as all open issues have now been resolved. - UPDATE 09:30 GMT: API issues have been resolved as of 1.
author: Tina Kelleher - MSFT
publisher: adCenter Advertiser

Facebook Launch: Microsoft Advertising for Small Business - Help Us Spread the Word and Win Cool Stuff!
Tuesday, August 30, 2011, 07:13:24 GMT by Tina Kelleher - MSFT
Over the past few months weve made some changes to ensure that the information and insights were delivering are as useful and as relevant as possible to you, whether youre an advertising agency executive or a small business owner.
author: Tina Kelleher - MSFT
publisher: adCenter Advertiser

Coming: Relevancy and Quality Policy Update for Ads Targeting the U.S. and Canada
Tuesday, August 30, 2011, 07:13:24 GMT by Simone Schuurer - MSFT
On August 31st, the adCenter Relevancy and Quality policy for ads targeting the U.S. and Canada will be updated to provide greater claity and more specific defenitions of practices that may result in ads that aren't aligned with the new policy becoming less prominent or, in some cases, being excluded. Please make sure that you have read the new policy, available on the main Microsoft Advertising site. Whats changed? 1. Theres an expanded definition of relevancy,
author: Simone Schuurer - MSFT
publisher: adCenter Advertiser

Microsoft Advertising adCenter: Temporary Technical Difficulties
Tuesday, August 30, 2011, 01:06:43 GMT by Tina Kelleher - MSFT
Here's what you need to know: Our teams have identified the root cause and are aggressively working to resolve it. There have been no disruptions to service, your ads are still serving - the issue only affects the ability to log in. We will update this.
author: Tina Kelleher - MSFT
publisher: adCenter Advertiser

Social Media: Finding the Right Fit for Your Small to Medium Business
Monday, August 29, 2011, 11:15:16 GMT by Melissa Zieger - Guest Blogger
If you havent been to HPs 367 Addison Avenue Blog , its a great resource for small-to-medium business owners with helpful tips, tricks and advice to help bring your business to the next level. Melissa Zieger, the editor at 367 Addison, has been kind enough to share some of her content with us; it will be cross-posted here from time to time. Tina If you havent already,
author: Melissa Zieger - Guest Blogger
publisher: adCenter Advertiser

Helpful Tips for Managing Agency Relationships Within Microsoft Advertising adCenter
Thursday, August 25, 2011, 21:00:57 GMT by Gwendolyn Kestrel - MSFT
SEO agencies that manage online ad campaigns and submissions for numerous advertisers are welcome on Bing and Yahoo! properties. Many small businesses dont have the personnel or expertise to market their product, and hiring an agency can be a perfect.
author: Gwendolyn Kestrel - MSFT
publisher: adCenter Advertiser

Agency Insights
Thursday, August 25, 2011, 08:04:07 GMT by Gwendolyn Kestrel - MSFT
SEO agencies that manage online ad campaigns and submissions for numerous advertisers are welcome on Bing and Yahoo properties Many small businesses don't have the personnel or expertise to market their product, and hiring an agency can be a perfect solution.
author: Gwendolyn Kestrel - MSFT
publisher: adCenter Advertiser

Halloween 2011:Tricks and Treats for Your Search Campaigns in Microsoft Advertising adCenter
Wednesday, August 24, 2011, 17:04:29 GMT by Peter Haubold - MSFT
Halloweens origins date back to the ancient Celtic festival of Samhain )pronounced sah-WEEN(. The Celts believed that on the night before their new year, the boundary between the worlds of the living and the dead became blurred. On the night of October 31, they began the Samhain celebration, when it was believed that the ghosts of the dead returned to earth. )1( In a few weeks,
author: Peter Haubold - MSFT
publisher: adCenter Advertiser

The Convergence of Search, Social, and Content Marketing at SES San Francisco
Sunday, August 21, 2011, 05:48:49 GMT by Phil Greenwood - MSFT
Here on the last day of SES San Francisco, we had a panel of folks discussing the convergence of search, social, and content marketing. Depending on your view of these three topics, you see them as either forming the trifecta of online marketing or the unholy trinity of time suck. Determining which one it is for your company is an important first step.
author: Phil Greenwood - MSFT
publisher: adCenter Advertiser

Smart Mobile Marketing at SES San Francisco
Sunday, August 21, 2011, 05:48:49 GMT by Phil Greenwood - MSFT
Mobile marketing is already big and its going to be huge. But is it just a bunch of male tech geeks using these phones to look up the GoDaddy girl during the Super Bowl? Paul Cushman of Yahoo says, No, were beyond that and states that they have 55 million unique users per month. Notably, he did indicate that, in short, the users are there and by the end of 2012, one-third of all mobile phones will be smartphones. So, what does the opportunity look like here?
author: Phil Greenwood - MSFT
publisher: adCenter Advertiser

Prepare for the Next Release of Microsoft Advertising adCenter: Upgrade Your Browser to a Fully Supported Version
Sunday, August 21, 2011, 05:48:49 GMT by Tina Kelleher - MSFT
If youve been following along here on the adCenter Blog, youve probably noticed that release announcements happen on a pretty regular basis here roughly once a month or so. As your feedback and feature requests continue to shape and improve adCenter, along with those upgrades comes increasingly rich and robust functionality. The next wave of upgrades is in the works already,
author: Tina Kelleher - MSFT
publisher: adCenter Advertiser

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