You can save yourself a lot of time and effort by addressing some fundamental differences between Google and Bing before you Import the account into adCenter. In this section you will Remove exact match negatives from the Google sheet Address problems caused by the Google broad match modifier Removing Exact Match Negatives. In Google Adwords you can apply broad and exact matches to negative keywords in the same way as normal ones.

You asked for simpler budget options in adCenter, and soon youll have them! Were making several changes to the adCenter budget options that will make managing your campaign budgets easier than ever. Daily Budget change What it means In the Daily Budget option, you will no longer have to specify both a daily and monthly maximum amount. Instead, you will only need to specify a daily amount. Before the Daily Budget change : o When using the Daily Budget option,

As we enjoy some unseasonably high temperatures, are your search accounts ready for the upcoming summer search trends? I have put together a few pointers to highlight how many markets can take advantage of the summer search peaks. All industries will see fluctuations in search patterns as the summer rolls in but before we are hit with warmer weather )fingers crossed!(; lets look at what we can expect and how we can prepare.

In a world of keyword research tools, it's easy to depend on them solely for our keyword research and keyword list expansion.. I, like many of you I am guessing, spend quite a few hours every month working in the common culprits ) Microsoft Advertising.

Social media is all the rage right now; it seems like every day theres some announcement of a better, faster, more efficient way to stay in touch with the people and topics youre most interested in connecting with. While theres no shortage of platforms, products and services designed with keeping you informed in mind, theres something to be said for good old-fashioned email.

On the 28 th of March Microsofts London offices in Victoria were the scene of the launch event of StartUp Britain which was attended by the Prime Minister along with the Chancellor of the Exchequer, George Osborne and the Secretary of State for Business, Vince Cable, as well as representatives from British businesses and high profile entrepreneurs. Read on to find out what Microsoft and other leading businesses offer to support your start up business. Gordon Frazer, GM,

If you try to hit as many advertising/search industry conferences as possible, then last month must have been just as much of a whirlwind for you as it was for us! From SES London to SMX West to the Small Business Summit to SES New York and then last weeks Imagine 2011 right here on our own stomping grounds, March was a crazy busy month for our team. Now that weve had a minute to catch our breath, were ready to start getting the word out about our next destination.

Later today, the adCenter Engineering team will be rolling out some improvements to adCenter that may affect your ability to log in to your adCenter account: Starting at 1PM PDT March 31, 2011, adCenter will be making minimal internal upgrades which we.

When advertisers hear the word "editorial" in relation to their adCenter campaign)s(, I can bet that most of them cringe. Some advertisers assume that if their ads or keywords are in any way associated with editorial, that they are somehow in.

A New Filing Date This year, the tax filing deadline has been pushed out to April 18 th , 2011 . The IRS has extended the deadline in observance of Emancipation Day, giving tax filers in the U.S. an additional three days to prepare and file their taxes. How this Benefits Advertisers in Financial Services If you specialize in tax preparation, accounting,

If youre a small business owner, HPs 367 Addison Avenue may already be on your radar for helpful information for the entrepreneurial audience. If not, theres no time like the present to check it out; theyve got some great tips on technologies and social media strategies that can help you make the most of your online marketing efforts. Joining their list of industry expert bloggers,

We had the opportunity to interview Rich Bowen who works in Microsofts Advertising as a Programme Manager with global responsibilities based in the UK. Rich has been with Microsoft since the inception of Microsoft adCenter , so he is a good person to talk to about the past, the here and now, and of course the future. Weve asked him to give us an idea of his work and the gems in adCenter every advertiser should know about! What is it that you do at Microsoft?

At Microsoft we call it Remessaging. Others call it retargeting, some remarketing. Irrespective of the term you use, they all mean the same thing. A second chance! Remessaging is the simplest form of online targeting but also one of the most versatile and often times the most effective form of digital marketing, regardless of whether your metric is to increase awareness or drive direct sales. The question is whether its right for you. So, lets figure it out. Firstly,

We put together a motley crew for dinner at SES last night in NYC that included Americans, a Brit, and a couple Icelanders. One of the Americans was a sharp young lady from Minnesota. As we were chatting about where we are all from she mentioned that her heritage was Norwegian and that she knew how to say a prayer in Norwegian. At this point Kristjan Hauksson of Nordic eMarketing said that he could speak some Norwegian and would love to hear the prayer.

On the last day of SES NYC, Marc Engelsman offered us five B2B search marketing tips using a case study from Edmund Optics . Tip #1: Have a Specific Plan Start with a plan that assumes/asserts integration,

This morning some of you may be experiencing latency issues and/or a connection timeout with your Microsoft adCenter account and the API. Were very sorry if this is impacting your account and understand it is causing inconvenience. Our engineering team is actively working on resolution. We'll update you soon. Kind Regards, Simone Schuurer,

Quality Score is not exactly a new concept in the online advertising world but its an ever evolving one and one which is coming to adCenter soon so I thought Id highlight some of the questions customers are asking about Quality Score here at SES NY today. But first, a little primer on the items that can contribute to quality score: Ad text Landing page relevance Keyword relevance CTR Historical performance and more!

Stefan Weitz is a very busy man. As chief Bing evangelist and spokesperson, he clocks up a lot of miles and column inches talking about our decision engine, explaining new features just as eloquently to marketer and developers as he does to the mainstream press a rare talent. I knew he was coming to SES New York, so got in his diary early to have a chat while I was in town. In this 5 minute interview we talk about what 30% market share in the US means for consumers,

Dr. Niraj Shahs session Is the Search Alliance Paying Off For Search Marketers? answered questions that attendees had on their mind with the Yahoo! and Bing alliance. Below is a summary of Dr. Shahs presentation but if you are the attending SES NY conference be sure to stop by 1011 in Americas 1 for a copy of this white paper.

Yesterday at SES New York Bing and Yahoo! held a joint session What Every Paid Search Advertiser Needs to Know about the Bing/Yahoo Search Alliance - which included much of what Phil wrote in his State of the Union post yesterday. Joining them on stage was Matt Van Wagner from FindMeFaster.com and David Szetela from ClixMarketing.com , who gave the assembled throng some great insight into how their agencies approach search advertising on Microsoft adCenter .