Today at SES New York, Jeffrey Eisenberg talked at length about the challenges and solutions to converting customers across different social media channels and how we need to rethink how we, as marketers, measure success. Jeffrey contends that the average company spends $92 to bring a customer to their website and then $1 to convert. He goes on to cite Jeff Bezos saying that creating a truly compelling customer experience is the best way that you can spend your dollars.

Just after Duanes session on Search! Whats Next? at Search Engine Strategies in New York, we chatted about his role running the Bing Webmaster Community . In this 4 minute interview, Duane tells us what Bing Webmaster Community is and why its useful, how you can interact with him in the Bing Webmaster Forums , and gives small businesses some great insight into what they need to think about when optimising their site for Bing to get more traffic.

I just got word from the adCenter team that some may experience intermittent delays and possible connection timeouts when accessing the adCenter user interface and API from now through Friday, March 25 th . We appreciate your patience while our engineers work to improve adCenter and apologize for any inconvenience this may cause. Thanks! Tina Kelleher, Small/Medium Business Community Manager Sign in to adCenter | Need an account?

Panel experts for Search: Where to next? included Duane Forrester from Bing, Josh McCoy from Vizion Interactive, Rob Garner from iCrossing, and Eli Goodman from comscore. Questions ranging from Facebook likes to personalization funneled through the moderator and the panel showed their expertise with many great answers. Will Facebook Likes replace links? Social networks )likes( and search )links( is like comparing apple and oranges.

There are things in life that are good and useful to do, but you simply dont have the time for them. If you are a small or medium business, tweaking your pay per click search marketing campaigns to get the best out of them or even starting to understand how to set up your search campaigns could be one of them. To save you time and to give you an opportunity to ask questions to search experts, we have organised a series of introductory webinars. During the webinar,

Today I attended a great customer forum in NYC where Y! and Microsoft Search executives talked about the state of the union. And, like any good State of the Union speech overall things are going well. But dont take my word for it, lets look.

Did you know Mothers Day is the 2 nd largest US consumer spending holiday of the year? Its true! It falls only behind the winter holidays. Last year, the holiday raked in more than $14.6 billion, according to the National Retail Federation.

Put the champagne on ice and get your Union Jack flags and confetti at the ready! Who will be the big winners when Prince William stops his bride-to-be, Kate Middleton, from waiting any longer and finally makes her his wife and future Queen?

Last time we touched on the why and the how of account Bingification. In part 2 I shall go into more detail on how exactly to do that, what to look out for and what to avoid. My step by step instructions should guide you through the process in style and, if that isnt enough, I will include a handy PDF cheat sheet for you to download as well. Here we go How to Convert your Google Adwords Account to adCenter 1.

We are excited to be attending SES in NYC next week! We'll be spending Monday in workshops prior to the official conference kick off on Tuesday. Curious about how the Search Alliance is working for search marketers? In Wednesdays session, Dr. Niraj Shah, General Manager of Marin Professional Edition will share insights on how the combined traffic of Yahoo! Search and Bing is changing the paid-search landscape. Check out ,

Spring is almost here, and with that comes the melting of snow, blooming of flowers, and more sun to spotlight the dust and dirt in your house. I know youll be taking care of that cleaning shortly, and after you do, I recommend cleaning up your.

Hi We will be doing server maintenance on the Sandbox environment on Wednesday 3/16 from 3-7 PM Pacific Daylight Time. During this time, the environment, both UI and API, will be unavailable. Apologies for any inconvenience. This affects Sandbox only.

Perhaps youre a small or medium business owner who has spent the last six months carefully planning your Google PPC account for your budding internet business and dont have the time to do the whole thing again for another search engine. Maybe youre a search agency with 16 accounts to set up before the Yahoo! and Microsoft Search Alliance takes off later in 2011.

Is advertising on the combined Microsoft and Yahoo! Content Ads network bringing your business increased success? If so, we want to hear about it , because at Microsoft Advertising, our performance is based on how well we help our customers achieve their advertising goals. You may be asking yourself, How will participating in a case study benefit my business? Many of our case studies are featured stories on our website and in marketing communications.

The adCenter February 2011 Upgrade includes a number of key updates that focus on giving you better insights for budget management, improved campaign insight, and continued account security protection. Many of these new features are just what youve asked for, and theyre designed specifically to help you get the most from your search advertising spend.

The final day of SMX West included a panel of experts speaking about search spam, those people trying to game the search engines to get top search rankings even though they are providing a poor user experience. Moderated by Danny Sullivan , the panel included Sasi Parthasarathy of Bing, Matt Cutts of Google, and Rich Skrenta of Blekko. The group covered two main topics: what search engines consider to be spam, and what they do about it. From a search engines perspective,

The final session of SMX West day 2 )yesterday( centered around searcher behavior, specifically in regard to how users search on computers, TV, and mobile devices. Shari Thurow with Omni Marketing Interactive focused in part on discovering how people interact with different devices. Some options for conducting research include: Log file analysis can show data about how people search, what they search for, and how they interact with the results.

For many, display advertising came first. For others, search was their first medium. For current advertisers and agencies alike, search and display are both equally important, regardless of your objective. Over the past few years, their once disparate relationship has grown into a closely forged bond. For many search professionals, display advertising used to feel like another world; a world that worked in fancy creative, sponsorships,

I just finished listening to a great panel on mobile search ads at SMX West . Included on the panel were Paul Cushman from Yahoo, Dennis Glavin from Microsoft, Jeff Licciardi with Performics, Michael Slinger with Google, and Kerri Smith with iProspect. There were two great highlights from this sessioN; advice and data. Mobile Search Ads Advice Dennis Glavins advice? Crawl, then walk, then run. Crawl: Port your desktop campaigns to mobile.

Microsoft Advertising adCenter will be undergoing scheduled maintenance from 6:00 A.M. to 6:00 P.M. Pacific Time on Saturday, March 12. Heres what you need to know During this time, your ads will continue to serve, but you will be unable to make campaign updates via the UI, Desktop or API during the maintenance window. if youre working on offline updates via the Desktop, you may upload them once the maintenance is complete.