The last year in travel was more unpredictable than a Lady Gaga outfit. Still, with the start of the New Year comes new hope. At this time of year, consumers are looking to get as far away as possible from the long dark winter nights and January blues.

If you're running only search and content campaigns, it's time to find out about Display Advertising and how it can help your search business. Well discuss how display is a sizeable chunk of the online advertising market, and where display offers opportunities that search does not. Also, well discuss how you can apply your learnings from search in the display marketplace. Pick up a few new tips, tricks, insights,

Its January. Your clothes feel tighter and youve promised yourself that youll exercise more, or at least buy some trainers. Youve been at work all of 2 weeks, dragging yourself out of bed in the mornings is taking all of your strength and you are already planning an escape abroad. Where are you going to go to get all of the information for your latest fad diet or a quick getaway what about Bing?

Are you intending to visit SES London )February 21-25( this year? Then you may be interested to know that on Tuesday the 22 nd there will be a Yahoo! and Microsoft Search Alliance session )1:15-2:15pm( for agencies and advertisers where well share transitioning tips and will take your questions. Read on for more about the Yahoo! and Microsoft Search Alliance and a very special SES discount code for our read ers! Yahoo! and Microsoft Search Alliance in Europe When?

Contrary to the belief of many of my friends, I am neither a walking spellchecker nor grammar guide. I cant recite all of the rules of semicolon use while balancing on a medicine ball, and I always forget how to spell aluminum. While I hope that this doesnt ruin your image of the magical powers of an editor, I feel like I need to be honest. The truth is, while I know a lot about language, I know more about which reference books have the answer to my questions.

Hey Small Business People! Today Im kicking off my new blog series, Small Business: Your Questions Answered. Over the coming months I will put up a new post every two to three weeks answering some of your most common questions. My goal is help you achieve your online marketing objectives on adCenter with Bing & Yahoo! Search. I want to answer the questions you have,

Christmas has come and gone, you got none of the presents you wanted, and your trousers no longer fit. But there's one burning question on most of your lips: what does the New Year hold in store for my adCenter finance accounts? We'll first take stock.

Sometimes it feels like Im battling my own personal Hydra; for every item I cross off my list of things that need to be done, two more appear to replace it. While Im sure many of you are better time managers than I am, no doubt there are others who, like me, regularly feel as though there arent enough hours in the day and would welcome any and all suggestions for shaving a some time off of routine tasks.

If youve been in the search marketing game for a while, by now you know that certain times of year bring with them seasonal spikes in search volume for products and services relevant to whatevers going on now, or coming up on the horizon. With the new year, for example, advertisers in the health/fitness and financial services industries as most people tend to include some self-improvement component to their new years resolutions and everyone needs to do their taxes soon.

Can you guess what the most frequently asked questions for adCenter service teams are? Those that top the list are not Why is my ad not showing? or Can you help expand my keyword list?; the most frequent questions are all around billing processes. While these can be confusing at times, paying for your clicks is overall a fairly straight-forward procedure and should be a smooth experience.

Another new year, another set of new years resolutions. In addition to the usual health and fitness goals, this year Im going to make a concerted effort to get better at enabling communication and collaboration, both personally and professionally. Personally, that means Ill try to at least balance out the number of times Im inviting people to get together in relation to how often Im invited. Professionally,

Now that youve )presumably( battled your way back from a hard-earned New Years hangover, we can talk about the Apple Cider Vinegar Diet, liver flushes, and magnetic elliptical trainers. What? Youve never heard of these things? I hadnt.

The UK is experiencing something resembling permafrost. Tearful brides-to-be appeal to philanthropic millionaires on the news as they may not make it to their own wedding in time as airports are closed. The Times reports our beloved birds are at risk of starving and urge us to leave out mince pies. Hospitals are running out of donor blood. We in PPC, however,

Given what a busy time of year this is for everyone, both personally and professionally, you may have the feeling that theres something youre supposed to do, but havent yet. Did you forget something? With all of the holiday hustle and bustle, I wanted to take a minute to remind any of you in the US and Canada who may still have campaigns in Yahoo! Search Marketing that the transition tool will be closing on January 5, 2011 .

Do you think your online advertising will see more action in 2011? I do. Let me tell you why I think so. Online Advertising Officially Defeats Print For the first time in history, The Wall Street Journal reports that advertisers have spent more budget online than they have on print newspaper ads. To many, this seemed inevitable, but we can finally all openly acknowledge that print is dying and advertisers are following their customers onto the web. The source of the data,

While most PPC marketers have long since set up and optimized their campaigns for the holidays, no doubt there are scores of business owner-advertisers who have been so busy that giving their Microsoft Advertising adCenter campaigns the time and attention they need has slipped down the priority list. If this sounds like you, dont despair its not too late to get your products and services in front of shoppers like me who still have yet to purchase a single gift!

I have a confession to make: I havent even started my holiday shopping yet. Here we are just 2 weeks from Christmas and I havent made a single purchase. I have a pretty good idea what Id like to get for my husband and son, but its a bit more challenging to predict the preferences of people that I dont spend as much time with. What, for example, should I get for the Secret Santa gift exchange where I was assigned to a person that Ive known for less than a year?

Given some of the questions popping up in our forums and elsewhere around the web, it seems we havent done the best job at fully explaining the new search ad distribution options that recently rolled out with the Fall 2010 adCenter release . To.

Not long ago, Elizabeth Marsten of Portent Interactive wrote a blog post with the intention of giving her readers the skinny on adCenter Syndicated Search Partners, which she refers to as The Content Network of 2006. Ive got to give her credit, that title certainly would pique the curiosity of anyone looking for a satisfyingly snarky commentary and she delivered, no doubt. However, there are some points in her post that are in need of clarification. For context,

If theres one thing I can say about Microsoft, its that every decision thats made here is done so with a fair amount of research and data to back it up. Thats why I started the feedback thread in the forums, thats why we map your asks to new features in release announcements and thats why Im a big fan of getting the word out about opportunities for you to share what you think about adCenter with the movers and shakers who can make things happen. With that in mind,