In short, yes, bad grammar matters. Customers are looking for a way to decide between advertisers and products. Some customers may go through the effort of researching products and stores, but more decide based on their initial impression. If your first impression is a misspelled word in an ad, you could easily become concerned that this isnt a legit or a well-run business. There are many things that can go wrong in writing, and, as an editor, Ive seen a lot.

Let me start by saying that I dont correct my friends email when there are spelling or grammar errors. I also dont correct people in day-to-day life or pull out my red pen at parties. I only correct language when I am working as an editor, and I feel that a content error could damage the customers ability to understand the website, ad copy, or product.

Continuing on with the recent Fall 2010 Upgrades , the adCenter Desktop Beta team has just released some new improvements and features based on the insights provided to us by your detailed feedback. Below are the new features now available in this latest.

Confusion is never fun, especially when it involves money. With that in mind, were hoping this post will help Yahoo! Search Marketing users to clarify some of the questions and concerns you may have about whats going to happen to the pre.

If you weren't already aware )and if not where have you been?(, the race to Christmas in the UK is well and truly on. eBay have their own festive countdown clock, Amazon 's Lego City advent calendar is out of stock, and Cliff Richard has just released.

Over the last few months there have been a number of great holiday insights and resources posted for North American advertisers. Check out the blogs and resources below for insightful trends and optimization tips that can help boost your campaign performance this holiday season.

As search marketers, were constantly reminded of the need to deeply understand the sources of our paid search traffic in order to optimize campaign results and improve return on ad spend or investment. The good news is that, by adding query string parameters to the destination URL s of your ads in Microsoft adCenter, you can track customer information and use the results with web analytics tools to optimize your search campaigns.

If you're looking for ways to refine your audience, you may want to consider adding targeting to your campaigns as a means of helping to increase their effectiveness. Targeting for Search Advertising in adCenter Who are your customers and how do you find them? In Microsoft Advertising adCenter, you can use the targeting reports to determine the estimated age and gender of your audience, as well as their geographic locations. To run a targeting report,

To the detriment of my bank account, I recently started collecting model cars. One brand in particular: AUTOart. They make a 1:18 scale model so realistic looking its like Im able to simulate the feeling of actually buying a Lamborghini Gallardo without the very real sticker shock and buyers remorse I imagine would normally accompany such a purchase. The wheels are real rubber. There are seatbelt straps. The engines even have wiring .

Since Microsoft Advertising adCenter now powers paid search and content ads on Bing, Yahoo! Search and partner sites in North America, you may have questions about your bidding options. First of all, you should understand more about why you cannot bid.

Running a small business can be time consuming and may leave little time for you to focus on your paid search marketing efforts. To help combat this issue, Microsoft Advertising offers several time-saving tools that will help you improve efficiency and reduce costs of your paid search campaigns. This includes Microsoft adCenter Desktop )Beta( and Microsoft Advertising Intelligence, and from our colleagues over at Microsoft SMB, Microsoft Security Essentials.

If you weren't able to make it to the introductory webinar from last month , there will be another on Thursday, 10/28 at 10am PST. In this webinar, Microsoft Advertising adCenter experts will present: An overview of advertising on Bing and Yahoo!.

Today we are pleased to announce, with our partners at Yahoo!, that we have completed another major milestone for the search alliance transition in the U.S. and Canada. This milestone comes following more than a year of planning, engineering and close.

In this 5th part of our Small Business Essentials Series Ill focus on reporting and optimization best practices that will help keep your campaigns performing well. In the previous parts, weve seen how David - owner of a local shoe store created his keyword list , developed his bidding and match type strategy , wrote dynamic ad copy and targeted his ideal audience . A frequent mistake made by many small businesses is to neglect a search campaign once set up. Like David,

There are two gas stations located almost equidistantly from where I live. One is a 76 station, the other a Shell station. Habitually, I have chosen to visit the Shell station because it requires only a right hand turn, meaning I dont have to sit and wait for traffic coming from both directions if I decide to take a left and head towards the 76 station. But just recently, something changed; the Shell station made an adjustment to their pay-at-the-pump system. Now,

This is the 6th post in the Feature Comparison Series , which provides details on how Microsoft Advertising adCenter differs from Yahoo! Search Marketing. These posts are intended to dive deeper into the full feature comparison and help prepare you for the upcoming transition. When you're optimizing your Microsoft Advertising adCenter account that will soon serve all paid search and content ads on Bing and Yahoo,

For Yahoo! Search marketing advertisers, the switch to the adCenter platform is almost here. If you still have not yet moved your Yahoo! Search Marketing account over to adCenter, you should do so immediately to avoid losing traffic. To help ensure that.

This month, adCenter will be improved with new and updated features to help you manage your overall search and content ads advertising strategies. The most exciting changes in adCenter this fall focus on providing improved business insight, better campaign.

Author, entrepreneur and analytics evangelist for Google, Avinash Kaushik kicked off SES Chicago this morning with his interesting perspective on search marketing. Kaushik set the stage with a bare slide of only the top four search engines logos.

For those of you who keep up with technology, search engine marketing and/or social media news, no doubt you heard that Bing and Facebook recently made an announcement about entering a new phase in their 3 year old partnership with the introduction of.