This week marks an important milestone, as ad serving for Yahoo! Search Marketing has begun to shift over to the adCenter platform. If you currently have a Yahoo! Search Marketing account, this means that some traffic from Yahoo! is now coming through.

At the moment, negative announcements are galore: wide spread job cuts in the public sector, a VAT increase, spending cuts and dropping house prices. Perhaps Prince William might do his country a )Christmas( service by announcing an engagement to his.

In this 4th part of our Small Business Essentials Series Ill focus on how to fine-tune your campaign through targeting your geographic and demographic audience. In the previous parts weve seen how David - owner of local shoe store created his keyword list , developed his bidding and match type strategy and wrote dynamic ad copy . Now David wants to make sure his ads reach the right people at the right time. Based on anecdotal feedback from his clients, my neighbor, David,

This will probably be the shortest blog post I've ever written )hey, it's Friday... (, but I wanted to direct you all to a great summary of the International Search Summit that took place in Seattle on Wednesday, October 6th. My colleague, Annie.

If you attended SMX East this week in NYC, I hope you had a chance to attend the "Ask the Paid Search Reps" session on Wednesday afternoon. This session gave the audience a chance to ask all of their search engine marketing )SEM( questions to an expert panel that included: - Teresa Elliot: Project Manager at Microsoft - Frederick Vallaeys: AdWords Evangelist at Google Inc. - Rob Wilk: National Director - Search Optimization & Strategy at Yahoo! Inc.

Falling house prices, decreased lending and an impending VAT increase must give many retailers selling home furnishings a nightmare. Luckily the colder months give these areas of online retail a natural boost. Here's a quick overview of the year and.

This is the 3rd post in the Feature Comparison Series , which provides details on how Microsoft Advertising adCenter differs from Yahoo! Search Marketing. These posts are intended to dive deeper into each feature comparison and help prepare you for the.

Now that our coverage of Advertising Week in New York City has wrapped up, we've set our sights on the next digital advertising event, though this one is a bit closer to home. The International Search Summit will take place in Seattle on Wednesday.

This is the 3rd post in the Small Business Essentials Series . For more on David and how Peter walked him through the first steps of getting his PPC campaigns set up, visit the first and second posts in the series. Writing ad copy is the most critical part of your entire search campaign. You may have built a solid keyword list , completed your research on match types and adjusted your bids to be in a good position but the user of a search engine,

Soon, youll be able to advertise on Yahoo! Search and Bing with one account through Microsoft Advertising adCenter. Now is a great time to optimize your campaigns since Yahoo! ad serving is expected to gradually move to adCenter over the course.

In just 10 short days, my in-laws will be on a plane from Boston to Seattle for a week-long visit. In direct contrast to the typical in-law stereotype, Im actually thrilled to see them and cant wait to spend some time catching up and listening.

This is the 2nd post in the Feature Comparison Series , which provides details on how Microsoft Advertising adCenter differs from Yahoo! Search Marketing. These posts are intended to dive deeper into the full feature comparison and help prepare you for the upcoming transition. Recent updates to adCenter will help you control the distribution of your search ads across all all Bing and Yahoo! search networks and syndicated search partners, once Yahoo!

Weve been listening carefully to the feedback youve given us around what you want and the adCenter Fall 2010 Fall Upgrade was designed to address the concerns and questions we heard most often. We recently rolled out new features and functionality.

Everyone has an opinion about the state of the economy these days. Whether you believe its stalling or in recovery, theres one true way to gauge whats going on in the minds and pocketbooks of the publiclook to the search engine. Economists will debate whether or not the unemployment rate is being undercounted at 9.5%, but one thing is for certain: searchers are looking for help finding emergency funds in increasing numbers. According to comScore Marketer data [1] , U.S.

This is the 2nd post in the Small Business Essentials Series. For more on David and how Peter walked him through the first step of getting his PPC campaigns set up, visit the first post in the series: Small Business Essentials Series: Finding the Right Keywords for Your Business . As soon as my shoe store-owning neighbor, David, was ready to upload his keyword list into adCenter I received a call from him, his voice slightly panicking. There were decisions to be made,

We had a great time at SMX Advanced in Seattle over the summer and are starting to gear up for SMX - East in NYC . While schedules are being finalized, I just wanted to do a quick mention that we'll have coverage here on the adCenter Blog, so if you're.

Is it just me, or does anyone else feel like their To Do list is getting longer by the minute? Maybe its just a side effect of the fall season and the rapid succession of upcoming events in need of attention; from PTA meetings to.

Wow, what a year its been for UK travel client! There have been quite a few distractions starting with Mother Nature hitting the UK with a snow blizzard that wouldnt have looked out of place in Narnia. Then in May, half the world was shut down by volcanic ash )thanks to our friend Eyjafjallajökull( followed by a UK general election and a Football World cup to keep searchers occupied. Still, even in these testing times,

I have an insatiable curiosity for exploring the way people behave. Lately, whenever I choose to spend some quiet time reading, I select a work of non-fiction that relates to investigating human behavior, philosophy, or probability. My most recent favorite, Bozo Sapiens: Why to Err is Human, written by mother and son pair Ellen and Michael Kaplan, has me thinking about some of the illogical ways people approach search engine marketing.

Whether you own a local shoe store, deliver tasty pizzas in the neighborhood, or offer accounting services, as a small business owner, you probably don't have much time to navigate through complex search platforms, analyze massive Excel sheets or read through libraries of books that explain the ins and outs of paid search marketing. With this in mind, I hope youll find some value in this brief introduction to advertising on Bing.