Small Business Saturday is just a few days away - be sure youre ready to take advantage of one of the busiest shopping weekends of the year! Small businesses are big advertisers on Bing and Yahoo! Search. We understand your importance to the economy.

Using negative keywords can have a significant impact on campaign performance and, having a right set of negative keywords will help you optimize both traffic volume and ROI . In addition to How negative keywords impact ad displays , our latest video tutorial will show you step-by-step how to use adCenters negative keywords feature, illustrate how negative keywords operate contextually within your overall search campaign,

Last week marked a major milestone for Microsoft as the first Nokia phone running Windows Phone 7.5 was released in retail in UK, France, Germany, Italy, Spain and the Netherlands following a high profile consumer marketing campaign that you could not have missed. It was just eight months ago that Steve Ballmer and Stephen Elop announced the strategic alliance between both companies .

At adCenter we pride ourselves on listening to customers in order to continually deliver the best tools and solutions for their search campaigns. This year, we heard our customers say they want improved campaign performance, increased volume, and simpler.

Matthew Stibbe is CEO and writer-in-chief at Articulate Marketing, where he helps high-clients such as Microsoft, HP, Symantec and NetJets communicate clearly with their customers. He is also the founder of TurbineHQ.com, the easy way to take care of office paperwork online, including an employee database, expenses, holiday and sickness management and other admin chores. He writes about writing, business and technology on his blog, Bad Language,

In an earlier SES Chicago session, customer reviews were discussed in detail, as were the amazing results advertisers received; higher conversion rates with larger purchase amounts when user reviews were included within the landing page and site content. Years ago when I dove into SEO, product comparisons were a highly utilized strategy for building out content and gaining visibility among competing keywords.

Following up on our recent announcements about the release of our new adCenter user interface , Desktop release and Import Campaign Beta feature, were excited to share yet another important update with you: the negative keyword functionality has.

Small Business Saturday is in less than two weeks and the momentum is building. Are you ready to take advantage of one of the busiest shopping weekends of the year? Small businesses are big advertisers on Bing and Yahoo! Search. We understand your importance.

Today, I sat in on the Taking Over a Paid Search Account Like a Pro session moderated by Matt Lawson )Marin Software( and panelists Oliver Sowards )Performics(, Jeremy Hull )iProspect( and Josh Dreller )Fuor Digital(. The high-level guidance they provided for online marketers taking over existing paid search campaigns was full of great advice; below you'll find a summary of their recommendations.

Have you heard of the Microsoft Advertising Accredited Professionals Program? If not, this program offers free training videos to help you gain valuable Microsoft adCenter knowledge and, if you're interested, to prepare for the Accredited Professional exam. We have 32 free training videos specially designed to help you get up to speed on adCenter features and functionality, which can help you be more successful with your adCenter campaigns.

If youre new to PPC advertising in general, and adCenter specifically, chances are you may be feeling a bit overwhelmed with all the information and advice designed to help you learn the ins and outs of setting up and managing a successful search engine marketing campaign. I know thats how I felt when I first started getting myself up to speed on the basics. If this sounds like you,

Weve recently launched the Bing Bar and wanted to offer you the opportunity to win an Xbox, Kinect for Xbox 360 and 5 amazing games of your choice a true feast for your living room. The Bing Bar helps you stay connected to your friends.

This year, my wife and I once again planted a vegetable garden in our back yard. Every few days Id check on their health and progress. For the record: the lettuce did fine, the rhubarb is still growing, and lets just not talk about the tomatoes.

Increased online shopping during the holiday season can result in increased click volume during this time of the year. We wanted to take a moment during this busy season to highlight the efforts that we undertake year-round to help ensure that click activity.

You may have noticed that the adCenter User Interface and API are experiencing some latency issues this morning. There have been no disruptions to service, ads are still serving. We are currently investigating and working to resolve the issue. We will.

The weather maybe so balmy that your priorities are towards the beach instead of Christmas but the weather should not be an excuse to let your eyes of the bauble. Have a look at our tips to make the most of your online Christmas 2012 and find out if the recently released top toys lists can inform your toy keyword lists in the UK and the US.

Now that PubCon has wrapped, were setting our sights on next weeks coverage of SES Chicago . If youre new to the PPC/SEM world, SES, or Search Engine Strategies, is one of the premier industry conferences that you should absolutely attend if you can, or follow the post-session coverage if you cant. Well be there live tweeting via @adCenter and blogging a few of the sessions as well. This year, Paul Corkery , a.k.

Here on the last day of PubCon, Krista Neher of BootCampDigital and Kenny Hyder of Hyder Media give insightful information on brand management tactics. As online brand management becomes more complex due to search marketing and social media, its.

First there was Black Friday, then Cyber Monday. Now there's the 2nd annual Small Business Saturday a special day dedicated to supporting small businesses by encouraging consumers to shop small as a great way to acknowledge the contributions.

In the past few days, we announced major improvements to adCenter web and desktop to help you simplify your campaign management and make adCenter more intuitive and efficient. Today, we are pleased to introduce our new and improved reporting tools and.