Matthew Stibbe is CEO and writer-in-chief at Articulate Marketing , where he helps high-profile clients such as Microsoft, HP, Symantec and NetJets communicate clearly with their customers. He is also the founder of TurbineHQ.com , the easy the easy way.

Even though it may feel as though summer just started - especially here in the Pacific Northwest where the sun doesn't start shining until after July 4th - it's already high time to work on getting your Back-to-School PPC campaigns ready for prime time.

When you work from home or a small office, space is of the essence. But it is incredibly easy to let things pile up around you when you are busy, and to lose track of your organizational methods that seem so easy to uphold when you start out. Instead.

Desktop helps you manage and optimize your adCenter campaigns. Among other things, you can import and export campaigns from other online advertising services and make bulk edits on multiple campaigns, ad groups, ads, or keywords in one swoop! adCenter.

Life moves pretty fast. If you dont stop to look around once in a while, you could miss it. Ferris Bueller Considering Ferris Bueller spoke this now familiar quote back in the 80s, it kind of boggles the mind to think.

If youre brand new to search engine marketing )SEM(, or more specifically, running ads on pay-per-click )PPC( networks, then todays post will be right up your alley. Setting up and running your first campaign can be a daunting task .

The key components of a successful advertising campaign are compelling offers, convincing ads, and reaching targeted customers. To help you reach a more targeted audience , adCenter has delivered the exact matching function for Negative Keywords, the.

As previously announced, URL by Match Type is new adCenter functionality that provides the ability to assign unique destination URLs at the keyword level for each bidded match type. After July 1 st , we are accelerating the migration of all U.S. based.

Desktop Improvements The June 2012 adCenter release includes enhancements for Desktop Advanced Search functionality in 2 ways: 1. Revised interface to make searching faster and easier. 2. Expanded search criteria components on the page. From.

Do you ask coworkers how to get unstuck when you cant figure out how to do something in adCenter? Do you need someone to just show you what to do next? Well, we listened and created new adCenter Help content that focuses on show.

In May I announced that all digital advertisers and publishers in the UK, Ireland and France had successfully been transitioned to Microsoft adCenter. Today, Im thrilled to update you on the latest milestone in the global rollout of the Microsoft.

When youre running your own business and manage many aspects of it without help, it can be hard to find the time you need to learn everything you need to know to be an expert in each field. Get help to establish your online presence To offer.

Are you ready to become a Microsoft Advertising Accredited Professional ? Dont want to pay the accreditation fee? If you answered yes to both of these questions, youve come to the right place! Microsoft Accreditation offers.

More and more, people in the search community are pushing to move beyond simple keyword-search capabilities towards a more omniscient search tool. Imagine if, instead of delivering up search results based on the keywords you typed in, your search tool.

Microsoft Advertising adCenter will undergoing scheduled maintenance from 12:00 PM to 4:00 PM Pacific Time on Saturday, June 23rd. The adCenter user interface )UI(, API, pubCenter, and Desktop will be unavailable during this time. You will not be able.

Last week on Twitter, I noticed quite a few of you out there were sharing a new case study detailing how Trada helped small businesses reach new customers using Bing and Yahoo! Search. If youre not familiar with Trada, you can learn more about.

Back-to-school is the second-biggest shopping season of the year. Spending for combined school and college reached $68.8 billion in 2011, with the most spending on apparel and electronics. )1( For search marketers, the back-to-school season provides.

Its all well having applied all the pay per click )PPC( best practices that you know but your competitor may be just as proficient in applying search techniques and just set up their account a tat better. How annoying would that be? The sound of.

Over the past 12 years, my husband has amassed quite the tool collection. I think all he had when we first started dating was a socket set, a couple of screw drivers and a hammer, but now hes got an entire workshop full of all sorts of hand and.

Just this past weekend, I sat down and analyzed our family finances to look for opportunities to pay down our debt. Like many parents expecting twins, my husband and I are a bit concerned about what kind of a dent having not one baby, but two, will have.