It's been over a year since the Bing | Yahoo! Search Alliance fully rolled out in North America. Here is an update on how market share continues to grow, and learn about the latest and greatest adCenter features we have on tap. Our session was moderated by Microsofts Derrick Wheeler, with insight sharing from Duane Forrester Bing Sr. Product Manager, and Dave Feldman Bing Evangelist with Microsoft Advertising. Update : Here is the latest and greatest.

PubCon 2011 starts today with a great line up of sessions and speakers. Pubcon will run today through Thursday; follow all the action here on the adCenter Blog and via our @adCenter Twitter feed for live coverage. PubCon Coverage: DAY1: Tuesday Session.

Working solely in retail, Summit have become a trusted partner, offering perspectives and insights that lead directly to increased sales and improved return on investment. To allow our clients to influence the entire sales journey, Summit offer a complete range of digital marketing services and retail technologies. Critical to our effectiveness is what we believe to be the most advanced consumer behaviour and attribution modelling available.

Microsoft Advertising understands that collecting Personally Identifiable Information )PII( can be an essential practice to many advertisers; PII enables advertisers to deliver targeted and specific content. However, when collecting PII, Microsoft advertisers.

Both companies formed the Yahoo! and Microsoft Search Alliance so that once deployed, the unified search marketplace will deliver improved innovation for consumers, better volume and efficiency for advertisers through the convenience of a single, global platform: Microsoft Advertising adCenter.

To be totally honest, Im not a big fan of Lady Gaga. As my family and friends will attest, my music collection looks like a time capsule from the early 1980s. While I dont know as much about Lady Gaga , as say, The Cure , I do know enough about entrepreneurship to say that I think her mercurial rise probably qualifies her as one of the most notable business success stories to come along in a quite a while.

Welcome to the first installment in this three part series dedicated to correcting the common misunderstandings and highlighting the key functionality differences between match types, negative keywords & engine matching methodologies on Microsoft Advertising adCenter, Yahoo! Search Marketing and Google AdWords paid search platforms. This week's blog will focus specifically on the essential differences between the various bidded match types,

Today we are releasing an exciting new beta feature with the 8.1 version of the desktop which will be available to all customers. The Import Campaign beta feature will enable you to migrate search campaign data from other platforms such as adWords, Yahoo.

Did you know that some of the most common questions asked of our support staff has to do with helping advertisers verify that their ads are live and running on adCenter? While you could try different searches on Bing to locate your ads, there is an easier way. The Ad Preview Tool lets you quickly confirm that your search ad is showing up correctly on Bing through Microsoft Advertising adCenter online.

Whether youre a search engine advertising newbie or a veteran whos never used adCenter before, the QuickLaunch program can help set you up for success. If you havent heard of it before, QuickLaunch is a one-time, free service for new advertisers where youll receive help from an online marketing expert to improve your adCenter account. Your search specialist will work with you to help get your campaigns created, uploaded and performing to their full potential.

Its that time of year again: Days are getting shorter, leaves are starting to turn color, football season is in full swing, and if you are a digital marketer, holiday season planning is top of mind. Getting ahead of the holiday season and testing keyword selection, ad copy and keyword position performance prior to the upswing in search traffic can allow you to take full advantage of this opportunity while minimizing the potential of wasted marketing dollars.

If youve been running search ads for some time, you probably feel pretty comfortable with the ins and outs of campaign maintenance and optimization. You know which key performance indicators )KPIs( to keep an eye on, you know which levels to tweak when you notice that the competition is gaining on you and you have a decent idea what kind of traffic you can expect for your keyword list. Now that youve settled into that comfort zone of campaign management,

Working solely in retail, Summit have become a trusted partner, offering perspectives and insights that lead directly to increased sales and improved return on investment. To allow our clients to influence the entire sales journey, Summit offer a complete range of digital marketing services and retail technologies. Critical to our effectiveness is what we believe to be the most advanced consumer behaviour and attribution modelling available.

Its that time of year again: Days are getting shorter, leaves are starting to turn color, football season is in full swing, and if you are a digital marketer, holiday season planning is top of mind. Getting ahead of the holiday season and testing keyword selection, ad copy and keyword position performance prior to the upswing in search traffic can allow you to take full advantage of this opportunity while minimizing the potential of wasted marketing dollars.

With winter looming and Christmas just 10 weeks away theres just one thing travel advertisers should be thinking about at this time of yearJanuary holiday bookings! With the start of the New Year comes new holiday allowances and what better way for people to cure their post-Christmas blues than to start planning and booking their summer holiday. Working as an analyst for the travel vertical at adCenter,

If you havent been to HPs 367 Addison Avenue Blog , its a great resource for small-to-medium business owners with helpful tips, tricks and advice to help bring your business to the next level. Melissa Zieger, the editor at 367 Addison, has been kind enough to share some of her content with us; it will be cross-posted here from time to time. Tina A few generations ago, a set of car keys changed everything the way we work, the way we shop, the way we live. Today,

The ideal search experience is for a user to enter a keyword, see ads related to that keyword that create expectations, and get a landing page that fulfills the expectations and promise of the ad. The user is provided with the information or product they.

When you are managing your own business there are many things to think of. Getting the right technology in place may not be the first thing you think off but doing so could save you time, money and help you find customers. We were at opening of Technology 4 StartUp Britain Week to give you a live report of all the sessions via our @adCenter Twitter handle )#tech4sub( and to share the advertising tips with you here. James Akrigg,

Back in July, we announced that radius targeting for Bing and Yahoo! Search had gone live on both PC and mobile. Radius targeting allows you to target ads to users who are in a certain geographic location. Specifically, you can target ads to users in.

Matthew Stibbe is CEO and writer-in-chief at Articulate Marketing , where he helps high-clients such as Microsoft, HP, Symantec and NetJets communicate clearly with their customers. He is also the founder of TurbineHQ.com , the easy the easy way to take care of office paperwork online, including an employee database, expenses, holiday and sickness management and other admin chores. He writes about writing, business and technology on his blog, Bad Language,