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eTail Takeaways - Day One
Wednesday, February 27, 2013, 23:24:51 GMT by Pruitt - MSFT
I wanted to share with you a few key takeaways from the first day of the annual eTail West Conference in Palm Desert, CA. Behavioral and Attitudinal Data Let's start with my favorite quote of the day: Your best channel is the channel your.
author: Pruitt - MSFT
publisher: adCenter Advertiser

Request Exceptions to Thousands of Disapprovals in One Swoop
Tuesday, February 26, 2013, 18:24:03 GMT by Erik Kjerland - MSFT
Say you own a shoe store running dozens of campaigns for a variety of shoe brands. You could easily have thousands of ads across all your different sales zones. You might include the brand names of the shoes in each of these ads, even though you are not.
author: Erik Kjerland - MSFT
publisher: adCenter Advertiser

SES London - Optimising Humans! The Art of Data-Driven Social Marketing
Thursday, February 21, 2013, 15:20:50 GMT by Simone Schuurer - MSFT
Ever been to a conference? If you have you know that what you need on the morning of day three is coffee and a really good keynote speaker. Jumping to and fro to welcome SES London attendees this Thursday morning was aimClear founder and evangelist Marty.
author: Simone Schuurer - MSFT
publisher: adCenter Advertiser

How to Invite a User to Manage Your Bing Ads Account
Wednesday, February 20, 2013, 00:45:34 GMT by Nikhil Arun - MSFT
There may be times when you want additional users to manage your campaigns. You can do this with Bing Ads. These users then can manage your campaign)s(, review performance metrics, and perform general day-to-day functions. This post will walk through.
author: Nikhil Arun - MSFT
publisher: adCenter Advertiser

SES London Day 1 - Future Forward - Shifts in the Digital Revolution
Tuesday, February 19, 2013, 14:00:47 GMT by Simone Schuurer - MSFT
Dave Coplin, Microsofts Chief Envisioning officer opened SES London today with a dialogue aimed at opening our eyes and minds to a potentially different future. Technology has moved on enormously but we still approach the use of it in an old fashioned.
author: Simone Schuurer - MSFT
publisher: adCenter Advertiser

Editorial Guidelines: Difference between Pending and Approved Limited
Monday, February 18, 2013, 17:48:05 GMT by Gwendolyn Kestrel - MSFT
Advertisers often ask our Editorial team about the Approved Limited status of ads and keywords. While weve had a few articles on it )check out Learn About Editorial Statuses and Pending Review: A Peek Behind the Bing Ads Editorial.
author: Gwendolyn Kestrel - MSFT
publisher: adCenter Advertiser

What Will They Search For this Spring? Insight and Optimization Tips for the US Market
Wednesday, February 13, 2013, 23:09:56 GMT by Peter Haubold - MSFT
Spring's approach means many home owners begin tackling home improvement projects, both indoors and outdoors. Home improvements and remodeling plunged during the recession as consumers kept tight budgets, but as economic conditions improved, many projects.
author: Peter Haubold - MSFT
publisher: adCenter Advertiser

New Accreditation and Training for Aspiring "Pro Bingers!"
Thursday, February 7, 2013, 23:25:32 GMT by Aurea Astro - MSFT
Have you noticed anything new and exciting? The Bing Ads Accredited Professional Program , perhaps? As of January 28th, you will find new training content, program video, printable certificates, and updated exam platform and associated exam questions.
author: Aurea Astro - MSFT
publisher: adCenter Advertiser

Use our Priority Code to Register for SES London today!
Thursday, February 7, 2013, 01:22:06 GMT by Simone Schuurer - MSFT
From the 18 th to the 21 st of February the Bing Ads community team will be covering the 14 th annual SES London event which this time will be kicked off by our very own keynote speaker Dave Coplin We look forward to share whats happening with.
author: Simone Schuurer - MSFT
publisher: adCenter Advertiser

Positive Momentum Continues for Bing Ads and Yahoo! Bing Network
Tuesday, February 5, 2013, 16:29:36 GMT by David Pann - MSFT
These past few months have been busy here at Microsoft. At Bing Ads we have focused our efforts on creating a stronger foundation for our search advertising business so we can accelerate our vision into 2013. In November , for example, I shared that the.
author: David Pann - MSFT
publisher: adCenter Advertiser

What Motivates Consumers?
Friday, February 1, 2013, 14:02:34 GMT by Aurea Astro - MSFT
If only people included a digital reader board on their forehead, right? While that may only be another few years in the making, Id like to draw your attention to Microsoft Advertisings latest research report, What Moves You? How Digital.
author: Aurea Astro - MSFT
publisher: adCenter Advertiser

PPC Manager Advice on How To Use Bing Ads to Leverage Your Business
Thursday, January 24, 2013, 14:04:12 GMT by John Rampton - Guest Blogger
My name is John Rampton and I'm a PPC Manager at Maple North . Over the years I've worked with countless businesses trying to help them grow their business online. Most of them come to me as a referral from a current client or from my the ramblings on.
author: John Rampton - Guest Blogger
publisher: adCenter Advertiser

Team Resolutions for Bing Ads and You
Wednesday, January 16, 2013, 18:39:13 GMT by Aurea Astro - MSFT
The Bing Ads team is always thinking about how to improve your experience with our product and services. From across the Twitterverse and forums, to case studies and in-person discussions, we constantly listen to your feedback and set goals to meet your.
author: Aurea Astro - MSFT
publisher: adCenter Advertiser

Clickshare: A Story That Takes Place in Many 'Singles Bars'
Friday, January 11, 2013, 19:55:07 GMT by Ashwin Hegde - MSFT
We recently introduced Clickshare as part of our Share of Voice Report. Clickshare adds a layer of meaning to the insights that you get from the six Impression Share columns. But what exactly does it mean and how should you interpret the data? We thought.
author: Ashwin Hegde - MSFT
publisher: adCenter Advertiser

Improved Bing Ads Professional Profiles - Update yours!
Tuesday, January 8, 2013, 10:59:50 GMT by Simone Schuurer - MSFT
Happy New Year! 2013 Comes with a couple of updates to our Find a Pro Directory )the Bing Ads directory of search professionals that have passed the Bing Ads exam(. Find out what they are and what you can do to make the most of these changes for your.
author: Simone Schuurer - MSFT
publisher: adCenter Advertiser

Bing Ads and You
Thursday, December 27, 2012, 20:53:23 GMT by Ping Jen - MSFT
Being a Product Manager at Bing Ads, I spend most of my time better understanding your needs by interacting with you directly, attending industry events to listen to your questions, and analyzing your feedback in all its shapes and forms. Recently, I.
author: Ping Jen - MSFT
publisher: adCenter Advertiser

Bing Ads Cure Keywords Caught in Bad Romance
Tuesday, December 4, 2012, 19:26:27 GMT by Ping Jen - MSFT
Both online dating sites and search engines serve a common purpose: Finding the perfect match. Members of online dating sites specify keyword, location, age, language and additional references to find new friends; advertisers specify keyword, match type.
author: Ping Jen - MSFT
publisher: adCenter Advertiser

Sweepstakes: $5,000 in Bing Ads credits up for grabs in the #BingAdsSweeps! )US only, 18+(
Thursday, November 29, 2012, 20:06:09 GMT by Dave Rigotti - MSFT
We wanted to give something back to our community this holiday, so Im happy to kickoff the Bing Ads Sweepstakes with $5,000 in Bing Ads credits up for grabs! You can enter once per day between now and December 31 st and get an extra entry for referring.
author: Dave Rigotti - MSFT
publisher: adCenter Advertiser

Trouble in Paradise: Fixing Compatibility Issues When Importing from Google AdWords
Tuesday, November 27, 2012, 18:50:29 GMT by Eleanor Pachaud - MSFT
You know whats awesome? Being able to import your campaigns into Bing Ads from Google AdWords in just a few minutes with our new Import from Google AdWords workflow. You know whats not awesome? When we cant import everything because.
author: Eleanor Pachaud - MSFT
publisher: adCenter Advertiser

What's New Video - November 2012
Wednesday, November 21, 2012, 20:52:36 GMT by Eleanor Pachaud - MSFT
Check out this video that highlights some of the features we released this month. This months video covers: Bid and traffic estimation. We suggest competitive keyword bids to get your ads to show in high visibility spots on search.
author: Eleanor Pachaud - MSFT
publisher: adCenter Advertiser

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