So if they paid creative directors $900,000 per year I think you would get more woman being creative directors in the ad industry, said Martha Stewart at the Women in Creativity session I was able to attend at Cannes Lions 2011 . Now of course such ideological bombast is partly true but certainly does not paint the entire picture of why we have only 3% of women in senior positions within our creative community.

Kudo Tsunoda, General Manager for Xbox Kinect, took the audience at the Cannes Lions festival on a journey the path his team took to launch Kinect. Originally, Xbox started off as a powerful gaming console for the 18-35 year old male, and Kudo and his team were asked to come up with a concept that would expand the audience, make Xbox more approachable, and more family friendly. The development of Kinect included a method acting approach.

Moderator: Piers Morgan Panelists: Jeff Bewkes )CEO of Time Warner(, Aaron Sorkin )Writer of hit show West Wing(, David Simon )Writer of hit show the Wire( The question Should TV fear the Internet?' arises often. Is this on-demand world we live in threatening this powerful medium? The answer seems clear to our panel of experts, which contains some of the most appropriate individuals to answer it.

One of the key challenges facing marketers and agencies today is measuring how mobile advertising impacts consumer behavior across industry verticals as diverse as Apparel, Automotive, CPG, Financial Services, Retail and Travel. Download the 2011 Microsoft Mobile Advertising Consumer & Insight Study - here Today, Microsoft Adverting, in conjunction with ROI Research,

Do ad networks have a future in an exchange-enabled world? With both an ad exchange and a network in its portfolio, Microsoft Advertising is particularly interested in the answer to this question. In this three part series hear how Microsoft, while bringing its Advertising Exchange to market, is simultaneously evolving its Media Network to capitalize on the changing dynamics of an RTB-enabled ecosystem. Click here for Part 1 and here for Part 2 .

Stephen Kim, GM for Global Creative Solutions, and I spent some time on the pier at the Microsoft Advertising Beach Club talking about his team and their efforts here at Cannes. Not only are they driving revolutionary technology and creativity advancements in advertising, but they are also leading our workshop on Wednesday, The Things People Say, at 15:30-17:30 in the Palais des Festivals, Level -1. Watch the video to hear from Stephen himself.

Today during our Business Conference at the Cannes Lions International Festival of Creativity, I shared our vision for the next generation of display and search advertising - a vision that pivots around the extent to which we can harness consumer intent. We need to do away with ads that are intrusive or that merely seek to attract attention, and move to a world where ads are tied directly to consumer intent.

Today at the Cannes International Advertising Festival , I will be lucky to take part in a seminal moment in the advertising and television industry: the introduction of NUads, which transforms traditional, linear TV advertising into an interactive experience by using the voice-and gesture-control of Kinect for Xbox 360. Typically when I talk about new technologies, I try to avoid hyperbole. But in this case of NUads and Kinect,

Today, we are excited to announce the expansion of Windows Phone 7 in-app inventory to additional demand partners on the Microsoft Advertising Exchange. Now buyers including all of AppNexus online demand sources, a variety of ad networks, demand side platforms )DSP(, agency holding companies and leading online advertisers can bid in real-time on this valuable mobile in-app inventory in all countries where Windows Phone Marketplace is currently live. Smart,

When Malcolm Gladwell was just graduated he sent 14 applications to Canadian advertising agencies, none of them ever got back to him, so it would appear that advertisings loss is everyones gain. Gladwell is a great booking for Cannes: he has the knack of explaining confusing topics through storytelling and this knack has paid off with his books having been in the New York top 100 for 900+ weeks plus. So whats the new Gladwellelan topic that hes going to reveal at Cannes?

Its always a pleasure to interview Hill and Knowltons guests in Cannes. 2 years ago it was Biz Stone , and today we caught a precious 4 minutes with Angry Birds creator Peter Vesterbacka. We chat about the brand, what their objectives were when launching, and how theyre growing the phenomenon across different platforms and keeping them connected. Towards the end, we have a cameo appearance from Amanda Groty, H&Ks Global Strategy Director,

As social media marketing moves off of the slide lines and into the heart of campaigns marketers are working to understand the right mix between paid, earned, and owned media. At the Cannes Lions festival , Initiative shared global research it developed on paid, earned, and owned media. They started by simply defining the approaches: Paid media is measurable media, channels that are available for sale. Examples of this include TV buys and search and display advertising.

While this is my first time at the Cannes Lions International Festival of Creativity , this marks the 10 th year Microsoft Advertising is sponsoring the event. You will see and hear a lot from us this week at our business conference, in our technology experience center and on the main stage in our keynote. Many discussions will take place around what makes great advertising. What is the essence that make brands come to life or stories real on any screen or device?

We stayed on in the Debussy Theatre, after the Cannes Lions WGSN session Kaila has just written wrote about, to hear from Universal McCann and some big brands talk about entrepreneurship and creativity. Brian Monahan from the IPG Media Labs, who we interviewed recently for the Ad Vision series , set the scene by telling the audience that there are new rules out there, so the session was about how clients are looking to work with entrepreneurs.

Susanna Kempe, CEO at WGSN, shared consumer insights for 2012 and 2013 at Cannes Lions 2011 . Interestingly enough, key themes that jump out are beauty, simplicity, and technology. Kempe said consumers are looking for five things from us in 2012: A new state of wonder. Ralph Lauren launched a campaign that showcased the ultimate collision of fashion, art, and technology in a 4D process known as architectural mapping.

Welcome to the 29th and last video in our Ad Vision series of talks and interviews leading up to Cannes Lions 2011! Our final film is a special panel discussion from the Festival of Media, held last month in Montreux. Navigating Digital Possibilities: The Changing Nature of The Consumers Digital Journey brings us a rapid fire, all-hands-on-deck discussion between three agency executives knee deep in the mix: Ian James, Chief Digital Officer for EMEA at Starcom MediaVest,

Welcome to the 28th video in our Ad Vision series of interviews leading up to Cannes Lions 2011! Todays Ad Vision interview brings us Richard Dunmall chatting to the charismatic Lisa Donohue, CEO of Starcom North America. A fitting follow up to our last Ad Vision interview, Donohue shares a story illustrating the unexpected places she finds inspiration and reminds us that we look in too many expected places. Accordingly, there are the idea breeders and idea killers,

Do ad networks have a future in an exchange-enabled world? With both an ad exchange and a network in its portfolio, Microsoft Advertising is particularly interested in the answer to this question. In this three part series hear how Microsoft, while bringing its Advertising Exchange to market, is simultaneously evolving its Media Network to capitalize on the changing dynamics of an RTB-enabled ecosystem. Part 1: Industry Background / Overview Increasingly,

Welcome to the 25th video in our Ad Vision series of interviews leading up to Cannes Lions 2011! Todays video brings us a few precious minutes with Quentin George, Chief Digital Officer at Mediabrands on some thought-provoking opinions about who we may want to imitate for creative inspirationkids! With fresh eyes and aspirations unbound by the limits of known realities, it is children )including his own(, who reveal untapped opportunities. As Quentin notes,

Welcome to the 26th video in our Ad Vision series of interviews leading up to Cannes Lions 2011! Todays Ad Vision interview is also this weeks Asia Perspective, with special focus on marketing challenges and opportunities in India. According to Namrata Balwani, COO of Media2Win, scalability is a key comparative advantage India holds, given the sheer size of its population. Of course, your product is only as successful as the ability of consumer to use it well,