Welcome to the 27th video in our Ad Vision series of interviews leading up to Cannes Lions 2011! We caught up with Microsoft Storyteller - Steve Clayton - at Imagine 2011 earlier this year and we wanted to understand how he's using digital technology and social media to bring Microsoft stories to life. Steve reinforces what our Ad Vision interviewees have consistently suggested the power of any story lies in its degree of cross-disciplinary relevance.

Welcome to the 25th video in our Ad Vision series of interviews leading up to Cannes Lions 2011! Todays video brings us a few precious minutes with Quentin George, Chief Digital Officer at Mediabrands on some thought-provoking opinions about who we may want to imitate for creative inspirationkids! With fresh eyes and aspirations unbound by the limits of known realities, it is children )including his own(, who reveal untapped opportunities. As Quentin notes,

Weve just come to the end of the fifth IAB Interact Congress in Barcelona and its been a very interesting and rewarding couple of days. Interact brought 400 delegates from the online advertising industry together to discuss thoughts, plans and hopes for the industry going forward and featured great speakers from across the media space. Microsoft Advertising was represented by a number of speakers including Marc Bresseel , who keynoted on Mastering the new digital,

I invite our community to watch a keynote I delivered at the IABs Innovation Days conference today. Held in conjunction with Internet Week in New York, IABs theme focused on the future of digital media. At Microsoft Advertising we believe that the future of display is NOT in the future at all. It is NOW! )Click on my photo for video highlights from my keynote address( Innovation comes from brands who embrace technological shifts to tell their stories in new ways.

Welcome to the 24th video in our Ad Vision series of interviews leading up to Cannes Lions 2011! The Festival of Media in Montreux once again brings us Microsoft Advertisings Richard Dunmall, VP Global Accounts Global Agencies, this time speaking with Jack Klues, CEO VivaKi Worldwide. Jack explains his source of inspiration, how partner connectivity fuels VivaKis success,

Welcome to the 23rd video in our Ad Vision series of interviews leading up to Cannes Lions 2011! Rob Campbell, Regional Head of Creative Strategy at Wieden & Kennedy delivers this weeks Asia Perspective, offering a host of insight into the commonalities and divergences between the West and East with specific attention on the US and China. Campbell explains why he believes China was made for digital,

Welcome to the 21st video in our Ad Vision series of interviews leading up to Cannes Lions 2011! We kick off our final 10 interviews with industry expert Kelly Bennett, VP of Interactive Marketing at Warner Brothers. We ask Kelly what he considers most exciting in our digital future, and the opprtunities springing up around mobile advertising. He talks about how new mobile platforms will further refine targeting,

Welcome to the 22nd video in our Ad Vision series of interviews leading up to Cannes Lions 2011! Todays interview brings us to the ever-popular presenter and advertising expert, Jessica Greenwood, Director for Contagious Magazine . Jess leads us on a three and a half minute mind-opening journey on the historical balancing feat between insight and advertising, why 360 marketing falls short and how to re-frame it,

Welcome to the 19th video in our Ad Vision series of interviews leading up to Cannes Lions 2011! Peter DeLuca, Vice President of Advertising at T-Mobile speaks with Microsoft Advertisings Kaila Lightner, on the role of mobile advertising in T-Mobiles marketing mix and progression around customer engagement. Mobile users are some of the most active customers - mobile search, for example, is a clear expression of the engaged consumer looking for information in real time.

Welcome to the 20th video in our Ad Vision series of interviews leading up to Cannes Lions 2011! And what better way to celebrate #20 than with Phil Thomas, CEO of Cannes Lions Festival of Creativity, who will be leading us into the 58th year of this global advertising event. Phil talks about how the team has undertaken its own re-branding, how it has managed to consistently meet a changing audience and participant list,

Im excited to be heading to sunny Barcelona this week for the fifth IAB Interact Congress , an annual event where European online advertising industry players gather to discuss the latest industry developments. This years congress will be held on June 8-9 th and will take the theme of Together Forever? Online + traditional media in perfect harmony .

Our research is always packed full of insights but we know theres never enough time in the day to read everything you want to, so weve been thinking about ways to capture the key facts from reports and present them in a downloadable, quick and easy to understand format. Our first infographic provides a snapshot of the key findings from our recent Talking Brands research.

And so to the 17th video in our Ad Vision series of interviews leading up to Cannes Lions 2011! Todays insight comes from Calvin Soh, Vice Chairman and Chief Creative Officer at Publicis Group. We turn our focus to Asia for a micro example of a global challenge facing agencies how do you monetize digital? According to Soh, in Asia, advertisers continue to invest primarily in what's familiar - print media and traditional forms of advertising.

Welcome to the 15th video in our Ad Vision series of interviews leading up to Cannes Lions 2011! Day 2 of the Festival of Media in Montreux brings us Microsoft Advertisings Richard Dunmall, VP Global Accounts Global Agencies, speaking with Curt Hecht, CEO of VivaKi Nerve Center, on where he finds creative inspiration, how his team loves their jobs, and the glaring discrepancy in tech sentiment between his partner and eight-year-old daughter.

Welcome to the 14th video in our Ad Vision series of interviews leading up to Cannes Lions 2011! During a recent trip to New York, I had the honor of meeting with Doug Scott, President of Ogilvy Entertainment. Given his expert view and experience, I asked Scott to share insight into branded entertainment, how digital is shaping consumer experiences, and where he finds creative inspiration.

It was a lively scene in the Microsoft office in midtown Manhattan, as industry marketers of all stripes gathered to hear the latest and greatest from Microsoft Advertising and key premium video partners. Whats new, whats hot and whats jumping off the screen in Premium Video was shared from an A list group of digital experts that included Fox Sports, msnbc.com, TODAY.com and Xbox. Rick Song, General Manager East Region for Microsoft,

Welcome to the 12th video in our Ad Vision series of interviews leading up to Cannes Lions 2011! Today, we hear from Ivan Pollard, VP of Global Connections at Coca Cola, on the random discovery of inspiration, career advice for our up-and-coming planner/buyers and that recurring word in our series - risk! Were seeing an explosion of digital digital creativity right now, and expect to see digital ubiquity in Cannes in a few weeks time.

Welcome to the 11th video in our Ad Vision series of interviews leading up to Cannes Lions 2011! Today, our team in Singapore talk to Thierry Halbroth, Executive Creative Director at McCann World Group's Cathay Pacific Central Team in an exclusive Asia Perspective. What are the challenges his team in Asia faces when it comes to digital marketing? What is the mindset of exceptional talent? How much "digital" should be in the media mix?

At our Imagine conference in March, I had the pleasure of speaking to Michael Kassan, Chairman and CEO of Medialink, about keeping up with change, key drivers in our industry, and how one enduring quote from his earlier law profession has guided his career in marketing. I found Kassans thoughts on the inextricable link between agencies, planners, buyers,

Welcome to the 10th video in our Ad Vision series of interviews leading up to Cannes Lions 2011! Today, we talk to Asad Rehman, Global Media Director Foods, at Unilever. Given the global expanse of Unilevers brands and markets, I was curious to know where exactly his launching point was when conceptualizing the next creative milestone. Asads points back up an emerging theme from these interviews - that the consumers role cannot be understated.