The open road means so much, to so many. To me, the thought of it brings back nostalgic memories of cross country trips with my family, road trips with friends to see bands play, and summer camping trips in our national parks. Chevrolet wanted people worldwide to celebrate and share experiences like these through its Chevrolet Route 66 global filmmaker contest. In June of this year,

We caught up with adland.tv 's Ask Dabitch at Advertising Week and talked about creativity, what's new and interesting in digital advertising and how it's an integral part of pop culture. "Adland.tv is an archive of all the commercials that I find and curate from all over the world... it's an important slice of pop culture, we need to save it. It's our history," she said. As a creativity connoisseur,

In recent weeks weve received a lot of inquiries from advertisers, agencies, and other partners about our approach to working with third parties who resell our inventory )who we call channel partners(. I referenced the topic in a three - part post back in June, but in the wake of our recent partnership with Yahoo! and AOL, this is an opportune time to reaffirm our position and unequivocally articulate the strategy and principles that drive it.

With a New Year approaching, we typically take time to reflect on the past year and make resolutions for the coming one. For me, Ive been taking stock of my first six months in this role and the world of digital advertising. In the conversations Ive had with advertisers, publishers and agency partners since May, Ive heard firsthand the challenges each faces in leveraging technology to unite their brand with consumers.

MSN and Hearst are dishing out a tasty new look and feel on www.delish.com , sure to whet the appetite of Delish fans. Weve spiced up the visual appeal including the logo and site header, improved navigation, and new features make engagement an even more yummy experience. Advertisers are also getting something scrumptious with great customized ad opportunities. Take advantage of this opportunity to engage a hungry audience of over 6.

In our latest AdVision interview, Mel Carson interviews Jeff Rossi, VP Digital Group Director at MediaVest about keeping the audience engaged while marketing across multiple advertising platforms. "A lot of the problems are logistical on both sides," Rossi said when asked about the issues around marketing across platforms. One of the ways to counter the issues is to start with the content. Watch and learn as Rossi talks about his thoughts on keeping content fresh,

On Sunday 4 th December PLAN UK , a charity who works with the worlds poorest children to move themselves away from a life of poverty, to a future with opportunity, ran their first ever MSN UK homepage takeover as part of a 3 phase campaign in December with MSN. As PLAN UK isnt as well-known as some other UK charities, the aim of this campaign was to deepen PLAN UK s brand presence in an already cluttered environment,

Monday 28 th November 2011 saw the much anticipated Nokia Lumia launch event at Southbank in London. Having heard the hype I had to go! My friends and I headed down to Southbank at around 7pm and the bank was already starting to bustle; half an hour prior to kick off the whole place was absolutely buzzing - a real carnival atmosphere had spread either side of the river, with the place lit up with a mix of police cherry lights,

Where does business professor Ken Wong think media consumption is moving? More." More what? More everything. And given its new interactivity, advertising has become part of the product offering; no longer you talking to the consumer. The consumers, in turn, are exercising an unprecedented degree of choice, create an advertising space that demands more for less.

The creative possibilities are endless with the new MSN UK The newly re-launched MSN UK presents advertisers with an incredible canvas for creativity & design. In fact, design was at the heart of all the changes made to the site, ensuring MSNs new editorial ethos around original content & editorial opinion, site navigation & content signposting and social & cross platform strategies are all offered in the best possible light.

Agency and marketing leaders from across Western Europe visited day 2 of Imagine London in the Microsoft Cardinal Place offices. Whereas yesterday the common theme was around the importance of storytelling today the focus was on the audience and how we connect with it. How brands can use technology to connect with their consumers. The day closed with a dazzling amount of stats from a futurologist.

Stephen Kim, General Manager for Microsofts Global Creative Solutions, discusses how digital has opened up new ways for consumers to express themselves through their own storytelling from sharing pictures, to blogging, to uploading videos and social media. Marketers can use these stories to interact and make their brands come to life for the consumer. In this latest Advision interview,

I have a couple of friends who a few years ago I thought were strange, not strange in a disturbing way but strange in the relationship technology had in their lives. They would sit on the sofa each evening watching TV and each separately engrossed in their own individual laptops. Not only were they watching TV but also leading totally separate lives behind their laptops, barely communicating with each other.

Marc Bresseel, VP Global Marketing Microsoft Advertising opened Imagine London and set the theme for event. What do we see as the new digital, how does this enable brands to tell stories and why story telling is of importance. A mix of very engaging speakers gave their view on why stories matter in the advertising space. The New Digital The new digital is less about a new capability of digital media and technology,

If youre in or around the marketing industry, theres a word youve probably heard quite a bit recently. Its something that has been a part of our lives since we were born, even before we were born and is a part of our daily lives. Do you know what it is? Storytelling. We all know what it is, but how do we incorporate it into todays high tech society in a way that is creative, relevant and highly connected? How will our stories change? Or will they?

To make an emotional connection with your audience, to stir something deep inside them, and motivate and move them, takes the right mix of assets. Consumers interact with different screens throughout the day, each device having its own dayparts and purpose. One-size-fits-all campaigns that dont reflect the context of the interactions consumers have with a particular screen may miss opportunities for meaningful connections.

Consumers are looking more and more to mobile as a key part of the shopping experience. As a result, retailers are adjusting how they approach their marketing mix. Although change can be difficult and sometimes scary, Target took a chance and embraced a new, innovative mobile solution that significantly improved the effectiveness of one of their most important marketing vehicles during the 2011 Back to School season.

Today, Microsoft Advertising is announcing that it has signed a global commercial agreement with Mojiva Inc. Under the terms of the deal, Microsoft Advertising will integrate Mojivas mOcean platform into our existing suite of digital advertising technologies-such as AdExpert, pubCenter and adCenter-to serve mobile display ads across our global network of mobile apps and websites, including MSN for Mobile, and other titles. In addition,

Ive spent a bit of time telling you about some of the content we are planning for our new MSN UK site, with real-time coverage and great exclusives taking centre stage. But what will it all look like? In this update Im giving you a sneak preview of some of our designs ahead of the re-launch. This has been a major part of the project thinking about what is really important to us and our users, and then making sure the designs support that.

How is the world changing? Where are we headed? Do we understand where were at? Do these questions keep you up at night? Imagine London is inching closer and closer and we have another great speaker prepared to quiet your questions that leave you with sleepless nights. David Smith, Chief Executive, Global Futures and Foresight will be discussing key issues of the near future. The session will highlight the extent of change we will be required to embrace in the next few years,