I want to tell you about an exciting re-launch of the MSN site in the UK. This project has been my big focus since I joined MSN UK as executive producer in April after 15 years working at the BBC - where I was editor of the News and Sport sites. I came here to help make MSN the best site in the business, not only looking better but also working better for you every day. We had a very busy summer at MSN HQ.

Welcome back to your weekly installation of AdVision! This week, were shifting gears and getting industry perspective from another great event Advertising Week 2011 . In this clip, Mel Carson takes a few minutes to discuss relevance in regard to campaign design with Kate Sirkin, Group Global Research Director at Starcom MediaVest Group . We can all agree that cross-platform measurement is the Holy Grail of advertising. With so many devices and experiences,

Earlier today, we formally announced a display advertising partnership agreement with Yahoo! and AOL. This agreement was the subject of much rumor and speculation over the last month and a half, but it wasnt until just this week that we actually formalized the partnership. Id like to provide a snapshot of what was announced today, as well as the rationale behind the agreement. In the simplest of terms, we are partnering with Yahoo!

ANA Masters of Marketing attendees were treated to a case history from Cheryl Callan, Senior Vice President, Marketing - Weight Watchers International, Inc. Cheryl set the stage for the discussion noting that Weight Watchers sales closely tracks the consumer confidence index which has created serious challenges for the brand.

How does Ross Jenkins, Managing Director of Profero Performance use creativity and technology to drive brand stories? In our latest AdVision series, Kaila Lightner discovers how he determines the right marketing mix by looking through the technology lens. Watch the video below to see why data excites him, how technology is shaping the business and how data will drive new solutions that bring customers closer to brands.

At Microsoft Advertising we are passionate about delivering innovative, interactive and multi-screen consumer engagement for brands. Never one to do things by halves my team and I wanted to back that up by bringing to life one of the most ground breaking branded content experiences we had ever envisaged. I honestly believe thats what weve achieved. With that, today Im delighted to announce the launch of the New Thinkers Index , our new multi-screen,

Over the past week, TV show The X Factor produced by TV mogul Simon Cowell has prompted a flurry of thought-provoking stories on both sides of the Atlantic from some of the ad industrys leading commentators. Whats captured their attention is the seemingly inseparable tie between the TV show itself and the online chatter, debate and argument it generates on Twitter using the hashtag #xfactor .

Who knew baby carrots were so cool? I didn't until watching Bryan Reese's session at ANA Masters of Marketing. Reese, Bolthouse Farm's Chief Marketing and Innovation Officer, took us on a carrot journey, where carrot farmers came together to transform the carrot from a veggie to a go-to munchie. Here's what he shared: The Problem: Consumers were telling Bolthouse Farms they love carrots. But it didn't match the numbers.

I attended an ANA Masters of Marketing session with Tony Palmer, SVP, CMO Kimberly-Clark entitled Putting the Big M in Marketing: How to Put Marketing at the Center of the Plate. It was an exciting session and Id like to share some of the highlights that struck a chord with me. The focus of the session emphasized how today more than ever businesses need to focus on how marketing is a critical business function key in driving growth,

With over a dozen talks, conferences, and panels dedicated to revealing its future opportunities, the discussion revolving around mobile advertising held a significant spotlight during Advertising Week . Of these sessions, perhaps most compelling was one led by Trevor Healy, CEO of [amobee] , whose company specializes in providing advertising solutions for mobile operators, publishers, and advertisers. Titled Inside Mobile: The View from Silicon Valley ,

VP of Global Marketing at Microsoft Advertising , Marc Bresseel, will be speaking at the Webit Congress in Sofia this week. His talk on Mastering the New Digital will focus on how creative and relevant marketers can be across the multiple devices consumers now use as part of their daily lives. The organisers interviewed Marc for the event, and in this conversation he discusses advertising technology, the challenges digital is facing,

Welcome to the ANA Masters of Marketing 2011! Phoenix is host to this year's gathering of the world's top marketers, and on the first full day of content, the conference has once again started off with a bang or two of inspiration. Nuggets of "pay attention to this" that I've seen thus far' Walmart's EVP & CMO, Stephen F. Quinn, spoke of the middle-class squeeze, and the hourglass economy. For those who aren't familiar with that term,

As the nights draw in up here in Seattle, the organisers of Digital Hollywood and ANA Masters of Marketing have provided an opportunity for some of our team to postpone the onset of SAD and provide advertisers and marketers with some valuable insight and a whole lot of fun in California and Arizona this week. In Marina del Rey, conference goers at Digital Hollywood will be treated to thoughts from Microsoft speakers on ad networks and hyper-targeting, gaming,

Imagine a crowd of over a hundred nerdy analysts cheering not just applauding for a panelists comment at the recent Washington Analytics Association : If I just lick the spoon Ill get a nice sugar high and make a lot of bad decisions. I want predictive analytics, not just scorecards and dashboards. It was music to the nerdy ear, describing the context within which wed probably prefer to track business performance but feel bureaucratically tethered in doing so.

As an alum of a University that has an enormous college basketball presence, I was excited to listen to Executives from some of the top sports cable networks and websites discuss the important of March Madness during todays session titled: Putting It All Together: Collaboration In The Digital Age. As the panel kicked-off,

We interviewed Jen Brown, site director of Today.com, at Advertising Week and learned a bit about the magic behind one of televisions most popular morning programs. With a robust population of five million daily viewers tuning in from 7 to 11 each morning, how does TODAY.com create a cohesive online experience that appropriately compliments the on-air content? We start with the show. Theres four hours of video a day, theres four hours fof storytelling.

Matthew Stibbe is CEO and writer-in-chief at Articulate Marketing , where he helps high-clients such as Microsoft, HP, Symantec and NetJets communicate clearly with their customers. He is also the founder of TurbineHQ.com , the easy the easy way to take care of office paperwork online, including an employee database, expenses, holiday and sickness management and other admin chores. He writes about writing, business and technology on his blog, Bad Language,

MicroStrategy's Chief Evangelist and SVP of Social iCommerce Karl-Heinz Land started off their "Holy Grail of Marketing" session by addressing what he meant by: "Is the end of advertising as we know it near?" Assuaging all fears that advertising itself was nearing its end )to the relief of all involved(, he simply proposed that perhaps advertising as we've known it could soon be ending. Wait, what!? No more spamming and over saturation? How will I know what to BUY!

What a week! Weve had a wonderful time learning, sharing stories and meeting new faces from the advertising world. A heartfelt thanks to our blogging team who delivered all of the action of the field to your screens. You can see all of the coverage in the links below. Also, be sure to catch all of the fantastic photos on our Flickr feed and weve posted all of our videos to Bing Video and on our YouTube Channel .

One of our favorite industry reporters, Fast Companys Danielle Sacks went one-on-one with Publicis Groupe Chairman & CEO, Maurice Levy, about risk-taking, the industrys move to digital marketing, and his big bets. Heres what he had to share. How Levy Approaches Risk He said, risks are inherent in everything we do and that risk is forced by the acceleration of our business. Whats new is the fact that we are in a world of uncertainty.