In our latest AdVision video, Microsoft Vice President of US Advertising Sales and Marketing Keith Lorizio discusses the Microsoft - Publicis partnership with VivaKi Nerve Center President Curt Hecht. After a successful first year, Curt and his team look forward to expanding initiatives beyond the United States in year two. So, what did success look like to VivaKi? Well think Bing, think Kinect and think partnership.

Today, we are pleased to announce an expanded partnership with Adchemy, an advertising technology company focused on making digital ads more relevant for consumers. In addition to taking a minority stake in the company, the expansion of our existing relationship with Adchemy will mean that we will be able to make their proprietary IntentMap technology available to qualified Microsoft adCenter customers. Previously,

Today, we are pleased to announce an expanded partnership with Adchemy, an advertising technology company focused on making digital ads more relevant for consumers. In addition to taking a minority stake in the company, the expansion of our existing relationship with Adchemy will mean that we will be able to make their proprietary IntentMap technology available to qualified Microsoft adCenter customers. Previously,

This week has certainly been exciting. Yesterday I was at the Ad Trading Summit )ATS( in London delivering a keynote on storytelling and ad exchanges, and today a number of my colleagues are at dmexco )Digital Marketing Exposition & Conference( in Cologne to share the latest milestones in the European expansion of the Microsoft Advertising Exchange. Today were pleased to announce that our ad exchange is now live in Belgium, France, Germany, Italy and Spain,

I recently traveled to Asia to present our latest multi-screen research project, Meet the Screens, developed in partnership with IPSOS OTX and BBDO Worldwide. What I like about this study is that it goes beyond looking at campaign ROI across screens and focuses on the human angle of the multi-screen story. Rather than focus on only reach and engagement metrics,

Its no secret that human beings need connection in order to survive. From birth, the innate desire to cling to one another develops rapidly as we begin to explore our world. As we grow, relationships become even more important to us as trust builds and we turn to one another to depend on. It may sound funny, but the way we develop our relationships with brands isnt much different. A couple of brands, Coca-Cola and Diageo,

How do you do more with what you have? Or just as much with less? Lighter, slimmer, trimmer is typically at the heart of well, everything from my pocket-size hard drive to the pocket-sized energy shot that that replaced my Grande drip. I believe it safe to say that most of us demand more nimble and less baggage. What about when it comes to the endless expanse that is the social media ecosystem?

The most recent Social Media Club Seattle event was as well-attended, thought-provoking, and packaged in the usual comedic sequence of witticisms by charismatic host, Brian Westbrook. Presenting was Kathy Savitt , founder and C.E.O. of Lockerz , a social networking and e-commerce site, on the topic of Generation Z. Rather than summarizing the entire 45 minute spiel, Id like to discuss three points in particular which I consider most challenging, and crucial,

Later this month, several of us from Microsoft Advertising will be in London attending the Ad Trading Summit )ATS(. Its my first time attending ATS and I think the timing is great. In 2011, the real-time bidded )RTB( exchange model has been further validated and Im looking forward to hearing from, and joining in discussion with, industry leaders to talk about the potential the data-powered media landscape offers marketers.

Technological advances in advertising are always a hot topic at industry events. In this clip, Kaila Lightner talks with Criteos Vice President of Business Development Dirk Henke about how these advances, and working with Microsoft Advertising, are driving business decisions. Technology will really drive the whole advertising business data and technology are the two factors that will really change the way we sell and buy inventory and media, he said.

Amidst the attacks on communities, businesses, properties and houses, one of the key characteristics of the recent rioting in the UK was looting Theft, on a grand scale. Another key characteristic was the socio-economic profile of those taking part in the looting - Young people, some perhaps involved in gangs, and others swept along for a variety of reasons that social-psychologists will illuminate in the months ahead. Social housing, unemployment,

At the close of each summer I like to reflect on something very near and dear to my heart- a seasonal distraction that takes precedence for the entirety of Seattles three-to-six weeks of sunshine. That is, my golf game. I was able to lower my handicap significantly this year, after a steady and disagreeable rise the past five years. The courses we played didnt change, the weather was ideal, and I know Im not getting any younger. So what happened?

Not that long ago, the idea of watching a TV show or video on my laptop wasnt something Id even consider. The loading times tried my patience and I simply always saw the TV as my entertainment universe. A few months ago, I had a moment of reckoning when I realized I was using my PC for video viewing almost as much as my TV. Admittedly,

The word television is a combination of the Greek root tele, which means far off and the Latin visio, which means sight. The term was imported from France around 1907years before the actual television set was invented. It wasnt until 1948 that the abbreviated version TV came into being. I share this bit of tube trivia with you because if current trends continue, we may need to add another term to the TV lexicon: Tell-a-Vision. As in,

Developing a compelling story for customers to dive into is an increasingly important element for successful campaigns. In this clip, Jenny Leahy talks with Jo Lyall of Mindshare on what these sticky stories look like and how they align with the customer purchasing path. ina Jo encourages clients to be experimental and constantly try new technologies to see not only what will work, but what will help tell the story.

The latest video in our Ad Vision series takes us to Cannes where Jenny Leahy chats with Mr. Buschman of Achtung! about creativity, passion and staying on the cutting edge. The Achtung! team of 25 creatives bring ideas to life with a foundation of interactivity. Dont just send messages to people, but make sure the people get out of their seats and start doing something, is what Buschman says is central to every campaign that comes out of his shop.

There is no doubt technology has enriched all of our lives. Over the last few weeks, as much of Britain was engulfed by the madness of the August UK riots, a couple of questions arose: what role did technology play and did it help fuel the riots? The Chaos Fueled by Technology and Social Media From my viewpoint, technology undoubtedly helped drive the chaos. On the flip side,

Given 83% of US internet users watch video these days, it make sense for marketers to be considering video advertising as part of their overall mix. Theres no doubt UGC provides engagement with consumers, but keep brands safe and their stories contextually relevant, is becoming more vital in increasing return-on-investment, especially as, according to Nielsen premium online video delivers a nearly 80% increase in brand recall Vs. TV ad performance.

On Thursday 18 th August, Microsoft Advertising presented at the IAB Retail Conference alongside Tribal Fusion, Criteo, Everything Everywhere, Efficient Frontier, Yahoo!, Unruly Media, FreshNetworks and Commission Junction. Research Manager, Tim Lumb, delivered a session on the New Shopper Journey, a piece of retail research that Microsoft Advertising commissioned with Carat.

In this clip, Kaila Lightner interviews Thierry on the pier outside our beach club at this year's Cannes Lions Festival of Creativity in the south of France. I love his mantra of always being curious when asked about where he gets his creative inspiration from. Finding your next big idea need not come from within our industry, but from somewhere you least expect as Lisa Donohue said in her Ad Vision interview back in June.