I'd like to share the checklist I use daily for quick optimization tips for my adCenter clients. Here are some common scenarios and possible steps to address them. Low CTR? Test multiple ads Repeat ads that have higher CTR Remove poor performers Static.

Do you conduct business in Canada? Whether you ship products or provide services, don't forget to include the great white north as a part of your paid search campaign. Canada is no longer just a large land mass north of the border. Rather, it has matured.

In previous posts I've made the case that your adCenter campaigns might profit from focusing on your core keywords rather than long tail terms ) Different Engines, Different Tactics (, improving the size of your audience, while warning that the technique.

In last week's webcast, Program Manager Shamit Patel emphasized the deadline for API users to update code to use version 5 of the adCenter API. His point was that developers should update soon to allow time for testing and troubleshooting implementation.

Advertising and publishing industry leaders gathered in Redmond this week for the advance08 Advertising Leadership Forum , where Microsoft execs provided a series of updates and exciting announcements about what's new or what's coming. No matter.

Please update your favorites and RSS subscriptions to use our new community site at www.adcentercommunity.com .

An update to the adCenter API was recently released to allow the ReportAggregation.Summary value to pull the aggregate reports without the TimePeriod column required. We removed this extra column in the ReportAggregation.Summary value to help streamline.

If you're running numerous advertising campaigns over various media and channels, it can be very difficult to extract and aggregate the relevant data necessary to construct a good view of your spending, the media mix, and the performance of campaigns.

In this week's video we showcase our sit down with Charles Thrasher and Bill Bledsoe from the US Ad Services Team. Charles is currently a Project Lead with a rich history of client facing and Analytics experience. Bill Bledsoe, a Media Specialist,.

Hi, My name is Kelley Myers and I'm a member of the adCenter community team"and I need your help. Here at Microsoft we like to test things out"compare, iterate, noodle, and churn especially when it comes to bringing products to market. How we provide.

Those of you who attended the Live Meeting conference on Tuesday had a chance to talk with Shamit Patel, the program manager leading API development for adCenter. We appreciate your taking the time to learn more about the new version and to share your.

Come learn the latest for advanced search marketers at Search Marketing Expo )SMX( Advanced in Seattle this June 3-4. Check out the packed agenda , with organic and paid search tracks. Register now with code SMX10MSFT for 10% off. We hope to see you there.

Traditional charts and graphs typically show only a single metric: page views, visit duration, and so on. Sometimes, it can be useful to get a combined view of how two metrics are interacting. We've added a new visualization to adCenter Analytics to provide.

What has your ad copy done for you lately? Improving creative is often an overlooked optimization strategy in PPC campaigns. Paying attention to keyword bids and average position often takes the place of focusing on the creative side of things. The reasons.

This is a test of bullet points: bullet bullet bullet Numbers: One Two Three Done.

Welcome to the new adCenter Blog on our new adCenter Community site. Mel and I, plus bloggers from across adCenter, will be posting advertiser related info in this space, from feature reviews and how-to's to adCenter news and info on tools such as.

Thanks for visiting the new adCenter API community. We are using this new site to bring together all the adCenter related online community activity in one place. It will make it easier for you to find the information you need, and make it easier for our.

I had the opportunity to sit down with Jonathan Hochman of Hochman Consultants at adChamps 2008 and spoke briefly about Jonathan's firm, background, and some of the tips, tricks and resources that he uses in his day to day. This is a first in the.

Part 1: clearly understand goals, at each stage in the buying cycle, before beginning any keyword research or analysis effort I'm Jorie Waterman and I work on the Microsoft Keyword Services Platform )KSP(; we developed the adCenter Add-in for Excel.

Web analytics has become something of a buzz word. You overhear mention of it on street corners, at parties, in the bathrooms of fashionable restaurants. Trend setters refer to it in stage whispers. Why? What does it matter? If you're paying for search.